Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about how facebook's default location targeting settings are wrong what you should do instead but before i go down i just want to very quickly ask you to smash that like button that really helps me out as much appreciated and of course subscribe to my channel if you're you are new and haven't done so already i'm releasing facebook advertising related content just like this all the time that's very very important to your results so go ahead and do that now facebook's default location targeting settings let's get into it so i'm in an

0:28example facebook ad account and i'm going to create a campaign to show you what the current situation is and um what the issue is and what you should do instead so i just created a quick conversions campaign that's the campaign objective i use the most we're going to jump to the ad set level because of course the ad set level is where the targeting um settings are dealt with including location targeting where you're going to advertise to geographically now you can see that the location default is united kingdom that's because i'm in the united kingdom and your location default in terms of where you select is very much going to

1:00be up to your business it could be the country that you're in it could be multiple countries if you uh operate internationally it could just be a specific geographical area so for example i live in a town called cheltenham [Music] in the west of england and i for example if i was a local business could go with something like this right just advertised within 18 miles of my location personally as a facebook ads agency owner we are usually going to be advertising either nationally within the uk or even internationally including countries like the us canada australia things like that but that's not what i really want to talk about here i've got

1:38other videos talking about the location targeting how to work it out and things along those lines the part that i want to focus on in this video is this section up here now you can see that facebook's default location targeting setting is people living in or recently in this location if we click this little drop down you'll see that there are various options four options in fact you can either go with people living in or recently in this location which is the default you can go with people living in this location people recently in this location people traveling in this location facebook provide more information around what

2:09that is now this being the default will provide you with the largest possible audience but i think that's a big issue there are lots of businesses that want to advertise to people within the local area or even within a country that have no interest in advertising to tourists or business travelers or anything like that if you're a service-based business and you operate let's say in london the chances and you know you're a service like something fairly significant that people only buy relatively locally um the chances that you want you're going to get a customer who is someone who does not live in london is going to

2:50be very very small they're more likely let's say you're a roofer for example okay people are only going to hire a local company to do that for the most part um you do not want to be advertising to tourists or business travelers and if you're advertising in a place that gets a lot of tourists and gets a lot of business travelers you think of big cities like london or new york for example that might represent an enormous amount of the people that you're advertising to if you just say i want to advertise in this area i want to advertise in london or in a specific part of london and i want facebook you

3:21to advertise to people living in or recently in this location that might the recently in might double the numbers because people are going in and out of a city like london all the time and that could represent a massive waste of your budget you know again the degree to which this is an issue is really going to depend on where you're advertising and how many people are traveling in and out but if i was to advertise to the whole of the uk for example um i don't know the exact numbers but and obviously it's going to be affected depending on you know what yeah you're operating in and how much travel there

3:53is and things but let's assume things that are normal travel wise there's probably tens of millions of people that visit the uk every year that don't necessarily live in the uk and if my customers are only people that are going to they're actually living in the uk well that's a massive problem and a massive waste of my budget it's also part of the reason we've had um issues before where people have commented and they said things like i'm only advertising this location but facebook seems to be showing my ads to people outside of this location a lot of it might be this if you're advertising to the whole of

4:24the us are you aware that with this default setting you're going to be advertising not only people that live in the us but also all the people that have recently visited the us a lot of facebook advertisers aren't aware of that but that could be a real big problem so i'd recommend that the majority of advertisers go with people living in this location now of course you have to run a common sense filter on this and make sure that it works for your business so if you are a restaurant for example or a business that is tourist friendly or business traveler friendly and you're very happy to be advertising people that

4:58are traveling or moving in and out then absolutely you can leave it with the default you can even specifically target people recently in education or even people traveling in this location but i think for facebook to have the default to include people recently in this location particularly when you're including um like advertising on the country level there's probably in a regular year i wouldn't be surprised if 100 million people 50 million people that don't live in the us visit the us and if you're advertising for that whole year you could potentially be advertising to all those people that visited from all over the world then left and went home they're

5:32never going to be your customer you may not even be able to sell your products or services to them once they've gone home um and you're wasting a huge amount of money so just have a think about your business and what it is that uh where your customers have to come from is it actually just in that location which it is going to be for the majority of people watching this i'm sure in which case absolutely make sure you go with people living in this location that's certainly what i think facebook should have as their default even though they don't and um that may well help improve your results okay

5:59before you go couple things i want to mention the first is our facebook advertising services so my company lead guru is a specialist facebook and instagram advertising agency we create manage and optimize facebook and instagram ad campaigns for our clients if you want to get better results we can always certainly help you achieve them so if you're interested in finding out more the best thing to do is click on a link in the video video description below that'll take you to a page on our website and you can book in a call free call with one of my team members there no obligation just to find out more

6:26about your business how we work all that sort of stuff and we do have a 3k per month minimum budget so please only book a call if you meet that that criteria um and um yeah maybe we'll get a chance to uh to work together now if you don't meet that criteria you don't have that budget or if you do and you want to do this yourself as opposed to working with um a professional company like mine one of the things i'd strongly recommend you do is check out a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in this webinar it breaks

6:55down the three sales funnels that we use most often with our clients to perform fantastic results we i in this webinar i've broken down exactly how the sales funnels work and you can work out okay my business is this type therefore i need to use this of the three strategies this is how it works you can work all that on the webinar strongly recommend you check it out completely free link again is in the video description below and um yeah i hope you enjoy it if this video has been useful please comment to let me know comment if you've got questions and things like that hit that

7:23thumbs up button that'd be much appreciated and of course subscribe to my channel if you haven't done so already thanks guys bye for now