Facebook Page vs Facebook Group? Which is Best?

0:00hi guys it's been Heath from lead guru and in this video I'm gonna explain the difference between a Facebook page and a Facebook group now this is a question that I'm gonna ask very regularly and I'm not just gonna explain sort of the differences in terms of the the technicalities and how they function but also the difference in opportunity you know with what's the better option for you if you want to generate clients and customers with Facebook what you should where should you be investing your time and effort so I'm going to cover all that in this video now to get started with let's focus on on a Facebook page

0:30so what we've got right in front of us right now is my Facebook page it's just my name Ben Heath and then the way to think about a Facebook page I always say to people is think about it almost like a mini website on Facebook so it's a fantastic place for your prospects your customers to be able to find that information about your business so for example you can include that in the About section down here on the left hand side and you can post updates and news and things on your on your feed here and that's particularly pertinent right now with all the coronavirus lockdowns and

1:02things like that and a lot of businesses will be taken to Facebook and they will be posting when they're likely to be open again or whether they're offering delivery or things to their their existing customers can find out more information I'm pretty sure in my local gym that's closed right now is been posting on Facebook to let people know what's going on so that's basically how a facebook page works it acts like a mini website people can find out information about your business it's also a great place for them to get in touch so you can see I've got inbox here 13 messages which is probably just for

1:31the last few hours I get tons and tons of messages and probably unsurprisingly given my my facebook presence but a lot of businesses a lot of people will get in contact with a business via their Facebook page just like they would go to their website go to the contact page and get in touch they'll get in touch via Facebook messenger might be asking things about availability delivery because it's about product services except for etcetera so a Facebook page is something like basically recommend anyone who is looking to do any form of marketing on facebook creates it's very quick and easy to set up doesn't require a huge amount of ongoing management and

2:03I explained a bit more about that in a second but it's great to have it there so that when people do come and check you out and do you want to get in touch and find out more this is an Avenue through which people could do so it's also very very important if you're going to run in any sort of Facebook advertising campaign something that I recommend and a lot of people do when a Facebook ad campaign and I've got loads of videos and tutorials talking about how to create Facebook I can pay something so that's if there something you're interested in make sure you check out my youtube

2:28channel but you want to be running that Facebook ad campaign from your page so that it looks like it's coming from your business the ad as opposed to a personal profile something like that so that's the advantage of a Facebook page and this has really changed somewhat over the last five six years so you can see I'm scrolling down here to show you that my Facebook page has 135,000 followers so by anyone's measure a large Facebook page of a large following this make sense as I said I'm a facebook marketer basically advertisers I do lots on the platform now five six seven years ago people we used to recommend that you

3:00post your Facebook page many many times a day you do that to build an audience and then you can then sell your products or services to that audience well as Facebook advertising paying to put your stuff in front of people has become more and more popular organic reach being able to reach people for free as a business on Facebook has basically disappeared okay so I have 135,000 followers and this post here which is a video YouTube video all about how to get Instagram followers with ants has reached seven hundred and ninety eight people a tiny tiny fraction of the people that follow my page okay and you can see that got

3:37twenty reactions it got four comments and so in terms of is a Facebook page a good place to go out and acquire customers go out and generate leads generate sales from new prospects not really as you can see from this demonstration it's very very difficult to reach new people through a Facebook page organically now ads is a completely separate topic and yes you can run ads from your Facebook page very successfully it's one of the most successful and effective ways of acquiring clients for I would say probably most small businesses instead of got lots of video tutorials on that so check those out and but in terms of

4:14reaching them through your Facebook page organically it's just not really gonna happen so the my recommendation with a Facebook page is anyone looking to do any form of marketing on Facebook create a Facebook page you can literally do it in less than an hour very quick and easy to do upload some images and just keep it somewhat updated so it looks like someone's engaged and involved so posting something whether that's piece of content you created or something interesting with in your industry post that you know once every two weeks once a week something like that is plenty just very much can tick in the background and it's a great place people

4:49to get in touch with you if they want to find out more information especially for running ads that's very important so that's a Facebook page now let's jump on over to a Facebook group so let's scroll up to the top here we have my Facebook Ads mastermind group by the way there will be a link in the video description for you guys to join if you're interested in Facebook habitat and Facebook marketing I would strongly recommend it so if we scroll down to the number of members my page here as you can see has just under a hundred thirty-five thousand likes my group on the other hand has 32,000

5:18group members so the group is significantly smaller than my page but this Facebook group is much much more valuable to my business to my Facebook page I just talked about the fact that organic reach so being able to put your posts in front of people for free has all but disappeared on Facebook the one place where that is that is not the case and you still get a lot of organic reach is in a Facebook group and these 32,000 men are very very valuable to our business in fact I create another video talking about exactly how much I wouldn't calculate how much of our revenue is comes from our Facebook group

5:52and so you can check that out if you're you're interested in that they'll be linked in the video description but just to quickly summarize its hundreds of thousands of pounds a year come we generated revenue from these thirty two thousand members okay very very valuable and Facebook groups are different to Facebook pages in a Facebook page it's almost like a mini website on Facebook a Facebook group acts more like a forum more like an online community so whereas my page I'm sort of posting things out and people might engage with it a group is all about engagement and it's not just coming from me it's between group

6:25members as well so if I just sort of scroll down you can take a look at people are posting you know that was posted 49 minutes ago I've got ten comment people helping them out couple of comments on that post comment on that post comment on that post you see 39 comments on that post that was posted last night and there's lots and lots of engagement between members in the Greek and and the Facebook groups can be an absolutely fantastic community an amazing place where and mine is and swype recommend you join an amazing place where people can help each other out they can answer questions and offer

6:59advice and each other learn from experience someone might say oh you know out of these 3 Facebook advertising options which one should I go with and someone in the group is likely to say oh actually I tested all those and this one for the best that's what I'd recommend which is absolutely fantastic resource to better have and of course you know Facebook advertising group is you know very much topical to Facebook but you have Facebook groups in all sorts of industries and products and services and things you know members of Facebook groups myself of hobbies and things like that that I'm interested in and there's tons of these so that's the major

7:33difference in terms of the technicality as I said a Facebook group is a lot lot more valuable because there is a lot more gonna Creek so for example I'm doing a live training this afternoon I posted this a couple of days ago and this training has 47 comments so 47 people have said yes I want to be tagged they want to be involved and when I do this live training that's almost certainly gonna be seen by more than a thousand people okay I'm not gonna get that on my Facebook page even though I have much fewer group members than I do Facebook page links so that's the

7:59positives of a Facebook group but it doesn't necessarily mean that everyone should create a Facebook group which might be what you're thinking watching this video Facebook groups are also a lot lot more effort to create so this group is almost two years old it's taken us that long to generate thirty two thousand members which is a fantastic achievement very much worthwhile for my business but I'm just sort of giving you the honest truth Aaron so you can make an informed decision this group has taken hundreds thousands maybe maybe thousands pretty more like hundreds of hours to build and create and set up so we've run out campaigns to

8:37help build this group I talked about that in my other videos I'll include a link maybe by the way I'll include a link cover links in the description one too how grow a Facebook page and what how it grow a Facebook group so go through those if you're interesting growing either that should really help out I want to really keep this on to the value of them the differences between the two this video and yes with the beginning I answered every single question when my group had a thousand members every single question that came out I would answer I would get involved I would help people out there's

9:06incredibly time-consuming probably spent an hour a day on it for at least six months myself personally now obviously the group has grown to a point where that's completely unfeasible there's nowhere to do that there's a few hundreds of posts every day and I have helped to help me manage this group so as my business is growing I've been able to afford moderate isn't that that's a cost that my business incurs in order to make this the community that we want it to be as we pay moderators to manage it and all that sort of stuff so the rewards our Facebook group are much much larger potentially than a Facebook page

9:37excluding advertising and but also the effort required is substantial so don't create a Facebook group if you are hoping it to generate results in a month or two time it's very unlikely but if you're happy investing time and money in a resource that could be an absolutely fantastic resource in a year two years time and longer this is just going to keep growing it grows at three or four thousand members of month now it's absolutely fantastic then it's an amazing resource to dedicate so in trying to work out whether you should create one or not there's sort of two criteria that I like to tell people

10:11first is Facebook gonna be a significant proportion of your marketing efforts for a lot of people consuming my content the answer that question is yes they're going to be running Facebook ad campaigns probably not focused on many other platforms there aren't really many other platforms that can deliver as good results for the vast majority of businesses so if yes it's gonna be a significant part of your marketing then it might be something that you want to do might be worth the time and ethics you're running a lot of ad campaigns a group complements that really nicely if you're primarily focused on Google Ads or SEO or an offline marketing channel

10:45and you just want to you've heard Facebook might do a little bit for your business and you just want to spend I don't know 5 percent of your budget let's say on it perhaps creating a group is just not worth the effort that you're gonna go through and that's of course you're a large company and you can Ford to pay people to do it with your behalf then it may be so that's the first box attack is Facebook marketing going to be a significant proportion of your marketing efforts if it is then yes I would recommend creating a group secondly do your digital industry to your products

11:11and services lend itself to community so for example with Facebook advertising it absolutely makes sense that a community could be built around that because people are all running ads they want better results with Facebook and Instagram ads they've got questions for each other they can help each other out there's lots of knowledge sharing that can take place there most industries have that as well you know even if you offer a product I might be people talk about various topics in your industry but can there be community you know if you just sell something there's just a pure commodity it's probably not gonna be much of a community around that most

11:42industries nearly all the ones that we've worked with yes they could create a Facebook group because you can create a community around the industry and people are gonna have questions for each other share knowledge maybe even meet up and work together and all that sort of stuff okay so that is the two boxes I would tick which I do think is gonna be the vast majority of my audience and the vast majority of people watching this are yes Facebook marketing is going to be a significant proportion to their marketing and you know there could be a community around the products and services that they sell so I think that

12:17for most people creating a Facebook group is worth it just be aware that it does take time it does take effort if you don't wanna do that yourself you want to pay for it that's a cost you have to incur and the rewards are laced down the line but as I said you know for that effort put in we're now generating hundreds of thousands of pounds a year from our 32,000 Facebook group members and as the group grows that's only going to to go up and increase one thing I'll quickly mention about Facebook groups is you want to take a charge of that community okay so

12:46don't think you can sort of hack the system and create a Facebook group but not really put any effort into it the value in the group won't be there if you don't put effort into it so for example we've turned on post approval no one can post in this group unless has been approved by one of our moderators first and that's because we used to allow anyone to post and we just had tons of spam and people promoting their own products and services and it ruins a community and things like that are very very important no one is allowed to be so promotional promotional in this

13:12group there are lots of restrictions and rules we put in place it takes time to monitor those and then enforce them but that improves the value of the community to everyone within it people don't get turned off and it also really helps us derive more value from it as well because if people are enjoying it they're coming back then we're able to market our products and services and and develop that community and all that sort of stuff okay so hope you that's answered that question everyone should be having a Facebook page but don't put a lot of time and effort into it should you have a

13:39Facebook group maybe probably but if you're gonna do it do it don't sort of half put in the effort and half not is either got to be fully commit or not it's all right before you go so no cut you mention which is my free webinar called three killer Facebook advertising strategies to double or more your revenue now this webinars for completely free there be a link in the video description below and in it I'm demonstrating three different sales funnel Facebook advertising sales funnels that we use the Facebook Ads agency all the time we've generated more than a million dollars with all three of these sales funnels multiple times for

14:13multiple different clients they're very much trying tested so I really strongly recommend you check out this webinar if you want better results from your Facebook marketing efforts completely free 60 70 minutes long probably one the most important things you could watch again be a link in the video description to that so go ahead and check that out obviously you know if you're interested in Facebook advertising Facebook marketing go ahead and join my facebook ads mastermind group we would love to have you you can like my page as well if you want but really the value for you guys is in the group come and join and

14:40they'll be linked in the video description if you enjoyed this video please give it a like give a thumbs up please comment below to let me know I always really appreciate that comment below if you've got any questions about any of this and of course don't forget to subscribe to my channel for more Facebook advertising related content that I'm releasing multiple times a week right now and when you do subscribe turn on the little Bell notification to make sure you are notified on YouTube whenever I release a new video okay exciting guys talk soon okay