3 Ways To COMBAT AD FATIGUE With Facebook Ads!

0:00hi guys it's been Heath from lead guru and in this video I'm gonna talk about three ways to combat and fatigue with your Facebook Ads how do you combat Facebook ad fatigue it's a really important question to know how to answer as a facebook advertiser because you may have had the experience where you've run a Facebook ad campaign and it's performed really well for let's say a couple of weeks or a couple of months or maybe even longer and then at some point the results start to drop off now often not always but often the reason why your results start to drop off it's because facebook ad fatigue has set in your

0:36audience has become bored with your Facebook ads and because you've got to think that when someone's scrolling through you know their Facebook newsfeed or their Instagram feed if they think they've seen your ad before they're immediately going to ignore it we're always looking for things that are new and interesting is what we're just naturally drawn to so if someone's scrolling through the Facebook News Feed they saw your ad a couple of days ago and they remember that they saw it they're gonna go app seen this and scroll on past and they're not going to pay any attention which means they're obviously not going to take the action

1:04that you want people to take as in becoming a customer purchasing becoming lead etc and therefore your costs are gonna get much higher and your results in terms of your conversion volume is really going to drop off so combating ad fatigue and preventing advert Eve on Facebook it's really really important and I've got three techniques that we use all the time as a Facebook Ads agency so the first one is to refresh your ad creative relatively straightforward to do very very important very very effective so let's say for example you're using a single image ad and advertising a product I would recommend that when you refresh

1:38your ad creative you try and change the way your ad looks as much as possible remember we want it to look new and fresh you could still advertise the same product here you can still use for example the same headline the same ad copy all that's fine but just change the way it looks change the imagery now the best way to do that is changing format so let's say for example using a single image and as it mentioned a second ago can you use a video ad instead can you use a carousel ad or a slideshow it's immediately going to make your ad look very very different even if it's

2:05actually advertising the same thing if you can't change ad format okay we'll change up your imagery and make sure your new imagery looks very different imagery that used before so hopefully the colors are different you know maybe it's just a completely different style you know the sort of thing that I'm talking about so that's that's technique number one to combat face macavity is to refresh your ad creative and do so semi-regularly so we like to do so at a minimum once a month but if we operate them with higher budgets they're more usually be doing that more like once every two weeks or once a week in in

2:36some cases when we're gonna refresh our creative to get ahead of Facebook ad fatigue okay tip number two um is to increase the size of your target audience so obviously if ad fatigue has set in and people are bored with your ads adding new people into your target audience it's really gonna help that because those people haven't seen your ads before it's gonna be fresh is gonna be new to them they're gonna pay your ad a lot of attention and they're going to likely to take the action that you want people to take when they see your ad so if you're using let's say a 1%

3:04look-alike audience is one of your targeting options we'll try increasing that to a a 3% look-alike audience and seeing you may see that your ads start performing really well again if they have dropped off likewise if you're using really really specific target targeting options what can you broaden that out a bit instead of being super super niche can you go with slightly broader targeting option that contains a lot more people and and again adding in those new people is gonna really help combat Facebook adverting and prove the performance your campaigns and then the third one which is something you will have to do at some point if you

3:36advertise for long enough and if you spend enough money on your Facebook and Instagram out campaigns and that's you're gonna have to change your offer now in some cases that's gonna mean advertising a new product or a new service particularly for an e-commerce company that's hopefully fairly straightforward to do to advertise another product from your range if you're a service provider if you're advertising if you offer multiple services fantastic offer a different service but let's say you just offer the one service which a lot of service based businesses do change the front end offer so let's say right now you know you're offering a free consultation as your

4:07front end offer on your campaigns okay well instead of a free consultation can you take a part of your service and offer that bot on its own separately but for a much reduced rate so let's say you're your regular package is $5,000 and within that $5,000 you do all these tasks for your your customer and you know can you take one of those little tasks out and offer that for $50 or $100 up front it's gonna be a new offer that will allow you to advertise the same to the same people particularly it's particularly important if you've got an audience is converting really well delivering great results but

4:40because you're using new offers it's gonna be new it's gonna be fresh and you're likely to see great results so you may be able to spend hundreds of thousands of dollars even millions of dollars on your Facebook ad campaigns particularly if you are operate nationally or internationally before you need to change your offer we've seen companies spend yeah millions of dollars with just one fantastic offer particularly as I said if they offer it across the US or a massive market like that and but at some point you do will need to change that offer if you get to that level so those are my three techniques three tips on how to combat

5:12Facebook Appetit you've got refresh your ad creative which you want to do regularly increase your audience size if you see things drop off and change your offer if you've tried those other two and you're trying to keep things going and you just can't get the results to bounce back up you probably need to offer something else okay before you go something that's want to mention which is my Facebook Ads mastermind group which my free Facebook group anyone can join it's a fantastic humanity full of marketers entrepreneurs business owners that are looking to get fantastic results with their Facebook advertising as they're free to join there will be a

5:43link in the description below you can go in there you can ask questions you can post ads for a review and there's lots of agency owners like myself another Facebook advertising experts that are very willing to have you a fantastic community we've got more than 10,000 members right now and it's growing really fast and we'd love to have you in there click on the link in the video description go ahead and join and we'd have to have you if you enjoyed this video found it useful please give it a thumbs up comment below to let me know if you enjoyed it and if you've got any

6:07questions and of course subscribe to my youtube channel if you haven't already - make sure you receive regular Facebook advertising related content and strategy and tips and things like that I create videos like this there were short ones that are all about strategic level stuff and what about walking the dog and I also create a sort of long-form in account videos as well that a more sort of in-depth tutorials are show you exactly how to specifically do things so ya should find that valuable that's not guys