The BEST Way To Create FACEBOOK ADS For Beginners

0:00facebook ads can still work for you when you're getting started you just need to create slightly different campaigns and i'm going to show you how to do that right now let's head into facebook's ads manager and click on the green plus create button that'll bring up the campaign creation window and i want you to select conversions as your campaign objective now there are lots of people that will tell you you can't use conversion campaigns in a new facebook ad account don't tell them i told you this but they're wrong you can use conversion campaigns in a new facebook ad account we do it all the time and here's why on

0:27average you get 74 more leads and sales when you do so so unless you love throwing money away use conversions then i want you to click continue scroll down to the campaign budget optimization section and turn that on now it's time to set your daily budget people tend to do one of two things when they first start running ads on facebook they either set a tiny budget and then wait around while nothing really happens or they go all out because they're convinced that this very first facebook ad campaign is going to be life-changing the best approach is to start with a budget that is large enough so that it

0:56means something to you but it won't put you or your business in any sort of difficulty if you lose it then it's time to head over to the ad set level now you may notice that i'm skipping over a ton of different settings and options don't worry i'll explain exactly what to do with those in a second next you need to scroll down and select your conversion event to do this you will need to have the facebook pixel correctly installed on your website and your conversion event setup if you haven't already done that check out another video of mine in the video description below which shows you

1:23exactly how to set up and install the facebook pixel it's a good one then scroll down to the audience section here's where you need to do things a bit differently when you're just getting started soon you'll be able to use awesome features like custom audiences but for now you want to focus on detailed targeting and i've got an incredibly complex incredibly difficult process for finding great detailed targeting options i'm only joking it's very easy and takes me about 14 seconds just scroll down to the detailed targeting section and search for a broad term that's related to the products and services that you sell then click on suggestions and facebook

1:53provide you with a load of relevant targeting options write down the best eight to ten options that come up and you can save those for testing later for now just use the one that you think is likely to work best and if necessary delete the original don't overthink this it's also important that you only select one targeting option per ad set then move on to the location targeting section then change the default at the top to people living in this location now it's time to choose where you want to advertise you want to simply start by advertising the locations that the majority of the customers are likely to come from if

2:22you're a local business then that might be a certain area around a town city etc you can be really quite flexible with the area that you target if you operate nationally or internationally then it's absolutely fine to start by targeting the entire country or countries that you want to it's now time to select the age range that you would like to advertise to this is simple watch the age range that the majority of your customers are likely to fall into this is going to vary a lot depending on businesses and that's absolutely fine if in doubt remember that a wider age range is better than a narrow one next languages

2:53if your customers speak spanish or your customers speak french you can add those in and get more specific most people there will be fine using all languages then moving on to the placement section as you can see facebook recommends that we use automatic placements but can we trust them yes provided you use the conversions objective it's fine to go with automatic placements now i've skipped over a lot of settings and options here and that's on purpose if you change any of the settings that i haven't mentioned i will hunt you down not really you just probably mess up your results then head over to the ad

3:21section now the ad section is a complete minefield for beginners if you don't have any customers yet or you're just getting started i would keep things really simple and just copy your competitors yes really there's a really easy way to spy on your competitor's ads work out which ones are delivering great results from them and then model from those to create your own ads and i'll show you exactly how to do that in this video here and you don't have to do any cool spy stuff which is a shame but it does make the ad creation process a lot quicker and a lot easier