Klaviyo Browse Abandonment Flow Tutorial (2025)

0:00in 2025 turning Windows Shoppers into paying customers is the name of the game and the best clayi browser bment flow is your secret weapon for making that happen in this video I'm going to show you how to create a browser betterment flow that brings back visitors that have been on your product page but didn't add it to their card with this exact strategy I've helped e-commerce Brands increase product page conversions by 35% recover thousands in Lost revenue from hazarded buyers and build a stronger connection with customer ERS who are just one step away from purchasing by the end you'll know exactly how to set up this High converting flow to

0:37re-engage those browsers and to turn them into loyal customers for your brand in 2025 so let's first talk about the importance of the browse abandonment flow first thing is that you want to recover lost Revenue by building trust with your customers so did you know that 98% of your firsttime visitors leave your website without buying so that's a ton of potential Revenue that's leaving the door so a browse abandonment flow is designed to bring back those people and we do that by building trust so we want to send them a sequence of emails that reminds them of the product that they've looked at so we're keeping the door open

1:10for basically a second chance and even if just a small percentage of those people will come back and buy from your brand it will have a massive impact on your bottom line the second reason why the browser abandonment flow is so important is because personalized emails converge way better than non-personalized emails so generic emails don't cut it anymore emails that include personal ized recommendations based on what someone was browsing convert 2.5x better than non-personalized emails so the browser betterment flow leverage their behavior showing them the exact item that they were looking at so that's why this flow is not just a simple reminder but shows them exactly what they've been looking

1:45at so it feels failor made for them and because this email feels way more personal people are way more likely to actually buy from your store and the third reason why the browser bment flow is so important is because you want to make sure that your brand stays top of mind because even even if a person doesn't buy straight away it's still important to keep your brand top of Mind within the customer's mind and according to campaign monitor brand recall jumps by 82% when customers receive timely follow-ups so by showcasing your product and adding a little extra value things like social proof reviews or free shipping you're building a trust and

2:19you're staying top of mind so when the customer is ready to buy you'll be the first brand that they're thinking of not one of your competitors so with that being said let's dive into a high converting browser embedment flow so in case you don't know what it is what is the browse embedment flow so a browse embedment flow is the flow that you send to people who've been on your product page but didn't add it to their card and we're basically selling them an automated sequence of emails to get them back to the store back to the product they visit it to make sure that they

2:47will add it to the card and go to the next stage of the customer Journey so it will bring visitors back to the product that they viewed it will Tackle hesitations by showing them reviews and building trust it will suggest complimentary items to spark more interest and it will boost your Revenue by turning browsers into buyers so in short it's your secret weapon for turning Windows Shoppers into loyal customers for your brand if you're not using this flow you're missing out on the easy wins so how to structure your browse abent flow so this is the structure that we like to use for our clients at our agency so the flow

3:18trigger is a viewed product and we have a few flow filters in place to make sure that people won't receive this flow if they are within those filters so place order zero times installing is low checkout started zero times since starting the flow added to card zero times since starting his flow and has not been in the flow in the last 30 days if someone is adding a product to the card a start the checkout or have placed an order they won't receive this flow or the rest of the flow if they already received one of the first emails and they're also making sure that if someone

3:45has received this flow in the past 30 days they won't receive this flow again then the structure of the flow so we have email one which is just a simple reminder one day later we send email 2 where we're going to build trust with them one day later we're going to build more trust with email 3 email 4 is is going to show a discount and finally we have email 5 which is the final discount reminder and now you might wonder okay but how can I make the slow inside Cayo let me show you so we're one of our demo accounts and what you can do in the left

4:12menu you go to flow and then in the top right corner you hit create flow and then you already see start with the essentials and then you can already see like the default browse aband flow from Cayo uh but what we'll do is make it from scratch so we're going to hit build your own just to show you how you can build it from scratch let's go call the browse vment flow demo hit create flow first of all we need to select a trigger so that viewed product so that's over here and then we're going to build the uh profile filters at profile filter so what someone has done has place order

4:42zero times in starting this flow and check out started zero times since starting this flow and someone has done added to card zero times since starting this flow and has not been in this flow in the last 30 days now we hit save then you can see the profile filters over here hit save again and confirm the trigger selection so VI product confirm and save because you can't edit it anymore afterwards and now we're going to add a time delay over here and this can be for example 1 hour hit save and now you can add an email in here and now you can build out your complete flow

5:17based on the outline that I just showed you but this is how you make the flow inside clay now let's dive into the specific outline and show you the exact emails that we would recommend so first of all email one and this is going to be a simple reminder so typically want to send the first email anywhere between the 30 minutes to 2 hours after this person has viewed a product on your website and the goal of this first email is to just send a simple reminder so just send them the product that they viewed and that's it we want to keep it light and conversational or we don't

5:44want to be too pushy so what needs to be inside so just a simple reminder the clay Dynamic product block that shows them the product they viewed and what's also recommended is to use the clay your product feed and this will show them four recommended products based on the product that they've already viewed so this will spark some extra interest if they didn't like the product that they've already viewed and here's an example of an email that you could set for one of a client spy spots so a simple headline still thinking about it return to store now with a brand image short body copy where we remind them of

6:13the product here's the dynamic product block a call to action which return to store now and then a simple section you might like these with the glao product feed and then we ENT email with the brand USBS and the foo area in here where we also have the product categories but this is just a universe F bar that we have for every single email and then I also have some subject line and preview text ideas and if you want to take a look at these what you can do underneath this video the first link if you click on that you can download this full guide of the browser vment flow for

6:43free so click on the link underneath this video and download this guide for free next up is email 2 so with email 2 want to build trust with your audience because they have few a product on your website but they didn't add it to the card one of the reasons is because they don't trust you enough so we want to send this email one day after they've received email one so with this email we want to address their concerns so want to talk about risk reversals things like free shipping free returns a money back guarantee or sometimes even a free trial and if you don't have strong risk

7:13reversals what you can do with this email is show reviews it's also a great way to build trust with your audience so what needs to be inside email 2 your risk reversals and otherwise social proof and of course a dynamic product block showing them the product that they've viewed on your website and here's an example of an email for for smok that we made so feeling on the fence we get it and then we have some uh highlights on risk reversal so free UK delivery no hassle return policy top rated customer service and over 3500 F star reviews these are great ways to basically show people that you're trust

7:45worthy company then we have a call to action button continue buying a dynamic product block and take another look and then underneath that we go a bit more in depth on why this order is risk-free so we talk about free UK delivery made in the UK and up to 80% cheaper than smoking and then we end email with another call to action button keep browsing and that's email to so let's dive into email 3 but before we dive into email 3 make sure to subscribe to this channel if you want more valuable content on email marketing for e-commerce brand so email three what you're going to do with this email is

8:18build more trust email two we have talked about risk reversals now email three you want to show them reviews because this is one of the most powerful forms of social proof and what you want to do with those reviews is address common objections every brand has certain objections that people might have before buying so make sure you have reviews talk about these objections and that you can address those objections with those reviews so people actually recognize themselves in reviews and then they see another person who had the same objection but is now happy with their purchase so what needs to be inside this email reviews that address pain points

8:51more reviews and more reviews and of course the cave your Dynamic product blank that shows them the product that they've left behind and of course I got another email example VI this is an email that we've made for one of our clients tier so we start the email with a strong testimonial in the header as you can see in here with the call to action button shop stier then we say fuel your next challenge with the dynamic product block and a shop now button and then we ENT the email with in this case two reviews as you can see in here so really simple we just want to

9:19show them reviews so now we've sent three emails without a discount and if after three emails they still didn't convert what you can now do is give them a discount this can be a percentage of a dollar amount off or for example free shipping these are all different kind of offers that you could split as for your own brand but we need to give the customers the final Notch for them to actually buy from your store and of course what we want to do is make this discount time sensitive so put on a deadline so people have a reason to actually buy right now other than that

9:47the email is pretty simple we just want to give them the discount and discount code we want to show them the product that they viewed and that's it and optionally you can show them some product recommendations with to Clay your product feeds as an email one so here's another example for one of our clients sely so a simple headline 10% off just for you save 10% now so a little body copy that talks about discount for special code with a unique coupon code as you can see in here then we have the dynamic product block and a play now button so really simple and really effective and then finally we

10:15have email five and this is going to be the final reminder in the last email of the sequence in this email I want to remind them of the discount code we gave them one day early and what you want to do is show them a lot of urgency so I want to say Cod is only valid for the next 24 hours and and what I like to do is to make this email a plain text email from the founder because a plain text email makes it way more personal especially if it comes from the founder plus a plain text email in general has a better deliverability than a designed

10:41email so you have more chance that this email will actually land in the primary inbox which will lead to a higher open rate more eyes on the email more conversions so example could be hi Frank it's found your name here just a quick note to remind you that your exclusive 10% discount expires tonight at midnight if you've been thinking about completing your order now is the time to act so miss out on the chance to save click here to redeem your 10% discount once the clock hits midnight the offer is gone thanks again for checking our brand name and I hope to see you back soon

11:08warmly found name so this is a really simple example and of course for your brand you can make it more specific for your brand but this is just a generic email that you already send out that will recover a lot of lost revenue and those are the best strategies to build the highest converting clay your browser betterment flow in 2025 but if you're serious about scaling your e-commerce brand with email marketing you don't want to miss out on my video where I Shar the five clayy email marketing hacks you want to use in 2025 and these tricks made me over 300 million dollar of Revenue all of our e-commerce Brands

11:39so click here to watch it and if the video was helpful make sure to like it and subscribe for the channel for more valuable content on email marketing for e-commerce Brands and make sure to hit the Bell icon so you don't miss any of our future content thanks for watching this video and hope to see you in the next one