He Quit His $1M/yr Agency to Sell AI Employees

0:00Like I swear to God, it feels like you're watching magic at work. I'm just like, "Oh my god, did you know the AI can do this?" Not like chat GBT. Like we're actually following up with leads, booking appointments, and even collecting prepaid appointments all with AI, like a fake human. We just started uh roofer literally 2 weeks ago, 10,000

0:13bucks for AI follow-up DBR only. Once you start getting clients, you see all the other people prospecting your clients like, "Delete, delete, delete." Marcus spam. [laughter] Anybody spending money on ads, they're not performing how they think they should. We literally, it's one offer, one bot, one [music] use case is always sell. Like Russell Brunson would be proud of me right now if he saw this

0:32campaign. Jeff Lopez, welcome to the show, man. Man, thank you. Thanks for having me. This is so cool. I love your place. For anybody just listening, we are in Leander, Texas, just outside Austin. And we're at Plus+ headquarters. Yes, sir. World HQ. Yeah. Which is basically just a bunch of filming setups pretty much. Yeah. A bunch of fake rooms. The other side way different than this. Yeah. So, you have a very cool like agency story, pretty quick come up and then transitioned into what you're doing now. I want to hear that story, but for those listening so you know this will be worth your time. The main thing

1:07we're going to focus on is what's working right now. stories from the last month or so from your agency um which is an AI employee agency for anyone that doesn't know and the people that you've you've helped other stuff you've seen in the space and because you have a very very close finger on this every single day you're talking to people that are selling delivering and you're dealing with clients who are you know your clients in your agency so I want to get into that but let's give a you give me like two minutes background on you how did you get to this point yeah roughly and uh cut me off if I

1:36start yapping but um pretty much I got into agencies space 2019. Um, struggled for like 6 months to get a client. Got my first client. Uh, unfortunately I was down bad about to get my car repossessed living with my grandma. Like it was not an option to not make it work. Um, so got good results, asked for a referral, asked for another referral, spoke at an event, and long story short, um, was able to grow to a million- dollar agency run rate within six months. Um, from there we got really deep in the agency space. Uh, I never thought that I would be working with chiropractors. I mean, I

2:10didn't even go to college and like it was like imposttor syndrome to the max. But, um, we were able to then partner with a medical device manufacturer. Uh, we went and started our own supplement line and started rolling this stuff out. And I only say all that to we got super deep in our industry. Like I wasn't online much cuz like our agency was growing so rapidly. Um, but I think it was like 18 months ago, my wife's cousin Charles came in and he's like talking about AI as of course everybody is. For instance, right now you answer the phone, which is super awesome, but I

2:39know sometimes as an ex detailer, you can't get to the phone all the time. So, basically, we'd follow up with the lead. The AI would have the conversation and potentially book you some uh appointments to your calendar without you having to pick up the phone. Does that make sense? Yeah. What's the price? Um, and he was like, "We should try this to replace the call centers that you're paying like all this money to to follow up with your client's leads." I was like, you know, when you have like a lot of clients, it's almost like trying to turn around a cruise ship. It's like that would take so long to implement and

3:05I know nothing about it. Like it's terrifying. Um but he's like let me try it on one client. I was like all right it's your your butt if if [laughter] it doesn't work. Um but he got it working and it was actually better than like the call centers. It was better than like our state side team and the VAS that we

3:18were using. And long story short we rolled it out and within a few weeks um we had 21 clients using the AI and again better results than call center etc. Uh so roughly um I saw how well that was working and man I like talk if anybody knows me like I'm talking to everybody about dude this AI is crushing it and then everybody's asking like oh will it work for this will it work for that we just started trying it and it did and then from there I was like you know uh I think there's something to this AI thing and I know that sounds crazy saying it

3:45now but like 18 months ago with these AI employees they weren't where they are now so like to have that idea it sounded crazy but um I made a joke to my partner in the agency I was like dude I think I want to be done with the agency thing and like focus 100% on AI. And of course, he took that and ran with it, offered to buy me out and uh I agreed and we've been building and selling AI employees for the last 18 months and teaching lots of others how to do it. So

4:09hopefully I kept that at 2 minutes. Oh, that was perfect. That was perfect. So backtracking a little bit, the offer at the agency, the initial one and the way you got your first client, what was that offer? What was that process? Yeah, so I was just doing a typical ads agency. Uh when I got my first client, I had never even run an ad campaign. So, like I was just regurgitating what I'd heard from people online, but I was selling uh Facebook ads management for 2500 bucks a month. That included ad spend. Um, and I got my first client by sending a Loom video. I mean, I tried

4:36walking into businesses. I got kicked out. They were not as nice to me as they are to you and your [laughter] videos. Um, I was trying cold calling. Um, but what landed for me was sending Loom videos. I would make it a point to send uh 10 every day before lunch. And after a few weeks of doing that, like I guess I got my cadence down. I was less nervous. But like people started responding and I got my first client

4:55from Aloom video. Wow. And they were here local in Leander near. Uh so at that time I was in Kansas cuz I literally had to get out of the music scene. Um for those who don't know, I used to be audio engineer, but I moved in with my grandma so I could try to focus on running ads. Um and the client that I got was in Overland Park, Kansas,

5:13which is like two and a half hours away. Just pure fate. Like I was reaching out to anybody and everybody like nail salons in Tennessee. Like it did not matter. If you were a business, you were getting a loom from Jeff Lopez. [laughter] Okay. I love it. And you're in your grandma's basement. Yeah. And now what's the offer? You guys have like 40 42 clients, you said in the AI

5:32employee agency. What are you selling for? How much? And to whom? Yeah. So, good question. So, um, yeah, when we shifted or hard pivot into just AI employees. Um, a lot of our clients from the agency came over with us. They're still running ads with that company, but we're fulfilling on the follow-up side. when they generate leads. Um, we are following up with conversational AI and we charge anywhere from 2,000 to 15,000 to set it up. And I know that's a huge spectrum. I'll explain here in a sec. Um, our body contouring clients, it's about 2500

6:00bucks to set up and then 297 a month. And that was because we priced it too low in the beginning. We didn't know how valuable they were. Uh, so about half our clients are on that. Then we started getting uh we got life insurance brokerages, we've got uh roofers, and those are the ones that because their their tickets for their deals are such high are so much higher. Um we're able to charge 10 to 15,000 bucks to set it up and then up to $9.97 per month uh for us to run the just AI for them. And then we got I think five clients now that are

6:28running ads. So it's 2,000 bucks a month after a $6,000 setup fee. So I know that's a little all over the place. Uh but that's just because it was trial and error in the beginning and now we kind of got a good process for it. Yeah. So, basically what you've done with your community is document building

6:42this agency, right? Yeah. From the get-go. Yeah. And uh I love that and that's why, you know, I wanted to come talk to you guys because there's a lot of stories out there. You know, you can listen to founder stories all day. But what I really am interested in is what what's working right now. Like we're recording

6:57this October what, like 8th, 2025. Hopefully publish it by the end of October. And these stories I want people to carry them for the next six months. Gotcha. Um uh so you told me before off air that you have a video of you and Charles sitting on like the tiny little daycare stool selling a daycare.

7:15Yeah. An AI employee. Tell me how you got that client that story. Gotcha. So um again just just in talking about like when you when you start using AI employees and they start working it literally is like it feels like magic. Like I swear to God it feels like you're watching magic at work. Like they're qualifying and booking leads as good as a human. A lot of times better. Um, and so in doing that, I mean, pretty much I I don't talk about sports. I'm not like that guy. I don't watch a lot of sports or anything like that. If I'm talking to a friend, it's about what's going on in my

7:43business. And I'm just like, "Oh my god, did you know the AI can do this?" Not like Chat GBT. Like, we're actually following up with leads, booking appointments, and even collecting prepaid appointments all with AI, like a fake human. Um, and so like [laughter] Yeah. Like, but like it it was it was one of those things where I was just so excited about it. And then people were like, "Oh, do you think this could work?" And it's like, "Oh, well, this person has a daycare. Do you think it could work for them?" cuz right now and what it was for them is they said that there was one person running the

8:07daycare. They had employees but they said they were waiting until recess or after hours to follow up with the inquiries uh on Facebook because they didn't trust their team to you know handle these conversations and book what they call tours. So they're like do you think you could do it for that? And I was like I don't know. I don't know anything about kids like you know but let's you know we'll pull up and and see what happens. Uh and then so we started talking to her. She she created another recess just for uh us to talk. So, the kids go out and like it's like these

8:33tiny little tables with these little chairs and like we're sitting there asking her all these questions uh that we'd ask any business and she was breaking out her process and we're like, "Yeah, I think I think this can work for you." So, um she was game for it and we decided to roll one out for a daycare. So, but again, it was just like we got excited talking about it and then when people hear about it, they either have a business and could use it or like start the wheel start turning or they know somebody and they're like, "Oh, well, Jeff might be able to use this." And we

8:58just started getting referrals left and right. It's such a hack when you just talk. Yeah. To your network. I'm good at that. [laughter] Yeah. We happen over here. Um, so you said body contouring, sounds like a daycare, roofing, and uh what was the other niche you mentioned? We we've built them in 19 industries now. The ones that we have, car detailers, big u body contouring, roofers, life insurance, and then daycare, and then I don't think we have any other stragglers that are like active clients, but that's

9:26it. And what are you using to deliver? Uh, so we were using Closebot for a lot of this and then now like we're actually building our new builds in conversational AI in GHL. So like we still have some that are on Closebot, uh, don't get me wrong. Um, but the AI in GHL is good enough for more than half the people that we work with unless it's

9:43like a super complex uh, situation. Yeah. So talk about that a little bit because that's a huge button or a big topic. Closeb versus GHL. It sounds to me that it's not one or the other. It's certain situations require this one, certain situ situations this one's fine. Yeah. And I don't want to ruffle any feathers either way. Um I I've been with Closebot since the beginning. Um love Closebot. They're very advanced. Like I I would almost call it like the Mercedes or the Cadillac of conversational AI because it's their sole focus. Like when you put that much effort and energy into something like it's bound to be at the

10:19top of its game. Um but a lot of most of the most of the clients they don't warrant that complex of a setup. Most people are failing on the fact that they are simply just not following up with leads in a timely manner. Like the and and I don't know about you, I'm the same way as most people. If I don't get a hold of you fast, it's like I'm not waiting for the best business. I'm just going to call the next person and see who I can get a hold of or inquire

10:39online somewhere else. And just because people aren't getting to them fast enough, they're losing business. So, um, conversational AI and GHL is finally to a point where it can handle all of that. And I we we have access to the the V3, which is the flow builder now. And it's even better like we can route conversations based on what people say if they're interested in different services. Um so for I'd say at least 80% of businesses that we work with because we don't go looking for the complex stuff like I like the super simple if I can just plug this in in a day and it works for you like that's the

11:07type of client like I'm lazy as bad as it sounds but like it gets a result. Um so that's good for 80% of businesses. Closebot on the other hand if you want to do like more complex things. Um and some would say it's easier to build. I mean we've built so many like it feels the same in a lot of the platforms but sure um it just has a lot more complexity to it that in a in a good way like you can just do a lot more complex things with it certain scenarios can but again GHL is on the tail [laughter] when

11:32it comes to that. Okay. So, give me like a real scenario where you had to use Close Spot. Um, one, the Life Insurance brokerage has 27 reps. Each rep's top talking about uh, and I'm going to butcher this for my life insurance people. I just hear Charles talking about it. They talk about like Medicare, Medicaid, life insurance, ILS, all these different like complex things. And sometimes somebody could be going through a flow and you know they were talking about ILS but then something happens and now they're interested in whole life or whatever whole whole life term policies whatever but then it can literally kind of adapt

12:05and like you know switch easier versus like you do something like that on a not as complex of a system um it starts getting a little wonky and you can kind of lose the customer or client that way. Um that's one in particular. Um, the other thing is right now being able to detect like let's just say a coaching client. We worked with a max person uh who at the time was the biggest school

12:26community on school like 180,000 leads. Um, and he was qualifying people but a lot of times through that qualification they'd find out that they're not a good fit for their thousand a month mastermind and they just want to sell them a course. Um, that was another one we use closebot for because we could be qualifying for a series of five to 10 questions and then at the end it's like oh hey yeah I'm not ready for that. and a typical conversational flow, you're kind of stuck down deep in the process versus like a closebot. Okay, now we can reroute them back to talking about a course to get them ready before they're

12:55ready to ascend to that. Uh, so if that makes sense, just No. Yeah, that's that's great. And this new flow builder from High Level One, does it launch? Uh, I've heard level up. Um, it's it's ready though. Like I mean, we're playing with it. We're building in it and it's pretty freaking solid. I mean, we do have like a little list of wish list stuff that we're talking to the developers about, but um it should launch by level up and it's pretty dang

13:16good. That's great. So, anyone listening, you don't need an extra subscription. If you want to get deep deep and you get a really complicated client, then that's the time to sign up for Closebot probably. For sure. Yeah, I love Closebot. Um like I said, it's the other time I would say it's time to sign up for Closebot, and this is again, nobody hate me. Um, Closebot is technically cheaper if you have a bunch of clients because like if you're per account paying $97 a month

13:37for a conversational AI and GHL. Yeah. Well, for clients, I mean 3.97 a month or whatever close bots agency level, that's unlimited accounts. So, um, it is can be technically cheaper once you start actually selling a lot of AI employees. All right. So, I'd love to hear some of the client getting strategies that are working. Right now,

13:54my favorite uh Loom videos still work. Like 2019, I was sending Loom videos. They work even better now. Um, and here I'll give everybody the sauce. Like, and I see a lot of people retaching this stuff, but uh, Facebook ads library, Google ads library, or just search Google and find those sponsored listings. Anybody that's actively paying

14:10for traffic, they're getting attention. They're getting eyeballs. And I've worked with over 400 like ads clients. I even got a guy a 20 to1 return on ads and he dropped me like the same month to try something better to get better conversions. I'm like, dude, [laughter] this like Russell Brunson would be proud of me right now if he saw this campaign. Um, Dan Kennedy would. [laughter] No joke. Yeah, Dan Kennedy, anybody really. Um, but I I was like just shocked that like it doesn't matter what you do, like people still want more out of their leads. But I started using that as a strategy. I started reaching out to

14:39people that are running ads and I'm saying, "Hey, uh, Katon, I see you guys are running ads. You guys look like you do great work and it looks like you're getting leads, but they're not turning into paying customers like they should be. We have a brand new tool. I'm not trying to take over and run your ads, but we have this tool we can plug in that will help convert more of these into paying customers. You got 10 to 15

14:53minutes. Love to show you how it works. It's no harm if you don't want to move forward, but you'll at least have seen something cool. Talk soon. Literally my spiel. Average video is like 27 28 seconds long, but you're doing a couple things like you're hitting those curiosity factors. And again, I promise you anybody spending money on ads, especially a business owner that doesn't know the game and cold traffic and percentages, etc. They're wishing that

15:12they're getting more out of their ads. They're not performing how they think they should, even if you get them a 21 20 to1 uh return on their ad spend. Um, so that being said, a lot of people will be like, "Dang, how does he know like I'm getting these leads and they're not converting? Like, how does he know?" And then like they at least want to hear you out. So like we book a very high percentage of those people at least on a call. And then from there, um, we just have a script and basically just ask them how many leads you getting, what are they worth to you? You know, how

15:35fast are we getting to them? Oh my gosh, there's a huge gap right here that this thing fits perfectly in. So my favorite still is Loom videos and I've taught tons of people like how to do that and they get their first clients. Also, this does not sound sexy whatsoever. Cold calling works in the same fashion because everybody hangs up as soon as you say SEO marketing ads cuz they've heard it a million times. You say, "Hey, I saw you guys are running ads. You guys still run that promotion for the uh the ceramic coding?" Yeah. Okay. Well, it looks like you're getting leads and don't worry, I'm not like an ads guy,

16:03but uh we have a tool that can help you turn more of those into full ceramic coating jobs. You got like 10 to 15 minutes. They always want to hear you out. Like, so again, you're not trying to sell like the same run-of-the-mill services. Um those are like the two easy ones. And then uh the other one that's a little more expensive to to to do, but in terms of return on investment, it's it's very lucrative is running ads to VSSLs. And like I make like these 10, 11 minute videos that I'll run ads to. And I literally just paint the picture of like here's what happens when somebody

16:30opts in. It's 2025. Do you think that they're waiting on you? Even if you're getting back to them in a day, do you think that they're waiting on you to do business with you? Like you're not that special, you know? Here's how we solve this. And I even put the price and everything in there and people book calls from that. So, we get clients from

16:44VSSLs as well. The email uh with the Loom video, what does it say? And are are you sending like a hundred a day or is it pretty low volume? Low volume. I I'm a always and I I'll fight people to the death on this, but um they always say like use Amplify and Scrape and send a gazillion. No, no, no. Like quality trumps qu or sorry, yeah, quality trumps quantity every time. So, my goal when sending Loom videos is no more than 20 in a day. Uh but really 10 a day is like perfect. And I'm doing a little bit of research. I'm looking at somebody that's running ads. I will

17:15filter it and see how long those ads have been running because if they started in a day or two, they may not know that their ads aren't performing. But if they've been running for a few months, I know they know their ads aren't performing like they want. Um, and then I'll also go and do a little research on their page. Are they current with posting? Do they have reviews? What are people saying about them? And then I'll send a hyperpersonalized video. And I'll actually do it through Facebook Messenger as long as I don't get blocked on Facebook Messenger. Um, but how I do it, and some people always uh debate the

17:41the the morals here. I reach out and just say, "Hey, um, how long a warranty do you guys have on your roof?" Uh, or how, you know, what type of ceramic coating are you using? Only reason I do that, I'm not trying to bait them to think I'm a customer, but I want to open up the gate to where I can actually send a link because if you send a dry link in an email, spam. If you send a dry link in Facebook, blocked. Um, like Facebook will put you in Facebook jail. So, I just say, "Hey, what type of a warranty do you offer on X, Y, and Z?" or hey, is

18:05this still promotion still going on? As soon as they say yes, I just make a Loom video and it's exactly what I just said. It's like I have their page pulled up, Loom 321. I'm like, hey, I was actually just on Facebook, kind of stumbled upon your ads. I don't know how, but it looks like they're pretty good ads. Looks like you're getting leads, but they're not turning into paying customers like they should be. Now, don't worry. I'm not trying to be your ads guy. I don't run ads. Uh, but I do have a tool that can help you turn more of these into full

18:28Botox appointments or whatever it is. Uh, if you got 10 to 15 minutes, I'd love to talk to you. Uh, if not, no worries. at least I've seen something cool. Click and then I'm done. Um, but as soon as they respond and say yes, I just dry send the Loom and then I just say, "Hope this helps." So like now they see this little picture cuz Loom does the little screenshot of it shows their page. Everybody always wants to know like the hell does this guy want? Like it's like my website or my Facebook page. So at least watch it. Loom lets me know that they've watched it and then

18:55again I say hope this helps. Like there is no context whatsoever. Like they have to watch the video and then we get responses or if we don't you know we bump it up from there but that's it. And I can do that over email or I can do that over Facebook. The process is like

19:06the same. Nice. And on Facebook, you're sending to the business page or the owner's personal uh business page. And from my personal page, uh everybody always asks if I'm sending it from my business page. No, no, no. You want to look like some Joemo. That's cool. I like the business page one. That That's how I got my first

19:20client, too. Oh, same. Yeah. Yeah. Loom gang, man. [laughter] Not a loom. It was a It was like a research call. But um but the business page, it's so funny cuz I would like once you start getting clients, you see all the other people prospecting your clients like delete, delete, delete. Marcus spam. [laughter] I can't believe all these spammers messaging you. I'm totally different than all them,

19:42right? [laughter] Yeah. And you know what's funny is the the way that you reach out. I was talking to a a AI employee, potential client. Seems like they'll close. I actually need to follow up with them. But can this AI voice AI, right, can it like filter the spammers who are calling me? It's like, yeah, totally. Like we can teach you how to like handle that. And he's like, yeah, cuz I I don't have any problem programming the bot to say we're on the do not call list and like, oh gosh, [laughter] like just going on and on. And I'm like, you realize like I solicited you to get on this call. And

20:13it was a little bit, it was a tricky strategy. I actually posted in like a local Facebook group and I was like, "Hey, I'll pay you 50 bucks if you let me build you a free demo of a an AI employee." That's actually that's fire. Sorry. That's good cuz that's cheaper than running ads. Like Yeah. [laughter] And it gets I think it gets beginners used to like invest and come back. So when they're more ready to run ads, I actually did it in person as well. I brought like a I had 50s, 20s,

20:38and tens, and I test out different ones. But the the one that went the conversation that went the best, I walked in, I was like, "Hey, I'm selling something, but I don't expect you to listen to me without getting paid. Here's 10 bucks. Can you hear me out?" And she was like, "Sure." And loved the demo. Like went back and talked to the manager yesterday. But um yeah, the whole, you know, there's something that's working right now. I I haven't actually converted anyone from it, but it it definitely really opens up the

21:04conversation and those those cold ones. But yeah, I thought it was funny that the guy was like [laughter] all upset about all the spammers and and everything. I'm like, yeah, I'm totally different than them. His next question, can you trigger lawsuits from this AI? [laughter] Whoa, whoa, whoa, whoa. Exactly. We got we had Loom videos. We had um ads

21:24to a VSSL. And what was the the second one you mentioned? Cold calls. Like I said, it's the most unsexy thing in the world. Um, but Charles actually, he came from the insurance agency space and he'll just like go into this emotionless state and just call and same thing like, "Hey, you saw your ads and then they're like, oh yeah, I got 5 10 minutes or like we've had people pass along the info because I guess they understand or know that the ads aren't performing, but cold calling

21:47has worked like I've never seen before." Yeah. The gatekeepers want to look good to their employers. And so if the offer is it's kind of like about what's relevant like ads and you know even Google ads you know that aren't as uh I would say as spammed as much as Facebook ads in terms of offer like they've just been around so long that it's boring but this AI stuff is so hot that it's like you can as long as you don't talk about it in the wrong way or like you position yourself as a uh hey you're going to see something cool you know I I built this

22:22for you or whatever your intro is in a completely different category nowadays. Yeah, exactly. Like I think like you said it perfectly is um marketing services, SEO, all the stuff that's been around forever. Like that literally translates to spam these days. Like oh no no no like I'm good on that. What I found that really works like uh we don't even use the terms AI in most of our outreach cuz some people are still scared of it. like they think it's going to take our jobs or whatever and it will but [laughter] but um I call it a tool and and tool and that's the I've tested

22:50a bunch of different verbiage like we track a lot of everything that we do um tools seem to get more people to respond because it sounds less threatening it also sounds cheaper and and we couple that with like I'm not trying to run your ads or anything like that but we have this new tool that can help you turn more of those into paying customers would love to show you it so we don't even use the word AI then when we get them on the call ask that series of questions they're invested in it then we'll okay well we have this thing. It's called an AI employee. Uh so we really

23:13withhold that information unless they really ask for it up front, which usually nobody does. And most of these bots, are they just for the ads that people are running? You're not actually plugging into like customer service. Dude, when I say like we're lazy, uh we have a model that we live by. Simple sales, simple scales. Like everybody in our communities knows we like preach that. I probably will end up with a t some sometime, but um yeah, like we literally it's one offer, one bot, one use case is always sell. Now, we do have clients that after we get them up and running, they're familiar with the

23:41process. Everything's working. We'll either add another modality, like if it's a chiropractor, or we'll add an FAQ bot to their website, but no, no, I'm finding them running ads. These aren't converting like they should be. Let me plug this thing in. And we're only running it for that specific offer. And we even tell them up front because we know they'll want more. It's like, hey, we're going to build this for this. What usually always happens, and we kind of plant that seed, is people want to figure out what else it can do. So after 90 days, if this is working like we should, you like it, you're familiar

24:06with the process, we can talk about adding, you know, this for other areas of your business. So we plant that seed and sell them from there. But yeah. Yeah. It kind of gets over the like do you integrate with my whatever software Yeah. thing as well cuz you're just like let's just if if you hate this in 14 days like we can actually unplug and leave and you know you didn't like commit to this huge process and it's just a small yes. Have you run into those type of things where they want you to integrate and you're

24:34how do you handle that? We politely say no. Uh I mean unless they have like very easy integration. The only integration that we'll typically do is we will do um connecting to a Google calendar if it syncs with their other platform. So like conversationally book we want that to happen and that has to happen through go high levels calendars. So if there's a two-way sync that could be done with Google calendar we'll integrate that. Um but the the thing I tell everybody and this changes the game for them. They always ask like what happens if they wanted to integrate with this? It's

24:59like, hey, we don't integrate with that. We have a conversational hub which we'll give you access to. The way it works is we're going to, you know, qualify these leads as soon as they come in from your ads. We'll ask the questions. We'll book them on the calendar and then the only thing that you have to do is manually

25:13type that information into your new CRM. So, again, there's a way of saying it and and kind of preface this is you can say, "Yeah, you'll just have to do this versus like, yeah, you only have to do this." Which takes about 30 seconds. And we make it like a standard protocol, no big deal. And I always tell everybody, it's not a big deal if you don't make it a big deal. So if they ask to integrate, no, we don't. The way it works is this is just the conversational piece. Once it gets to whatever checkpoint we determine, if that's booking an appointment or answering X, Y, and Z

25:37questions, then all you have to do is take this information and plug it into your CRM and you guys are off to the races like you normally would be. They're like, "Oh, okay." But again, if you make it like, "Oh, shoot. Uh, let me check." No, we don't check. We don't [laughter] We're not doing that. So, so how do you handle like a someone needs to book an appointment and the bot offers them a few like you just sort of like create fake appointments inside of a highle calendar that are you know explaining the availability that's there. They choose one and then the office like books that back in or how

26:08does that work? Great question. So we do it one of two ways. Um because we work with a lot of chiropractors and a lot of them are not using go high levels calendars and they use uh medical health record systems or electronic health record systems that don't play nice with Google calendar. So we'll either take the link and after all objectives are um completed then we'll just send a link for them to book and then we'll notify the client hey a booking link has been set check this within 30 minutes and then slide the card over if they end up booking in the pipeline at high level. Um or we book an

26:35appointment request and we make it very apparent to the the lead that it's an appointment request and it'll be confirmed within 24 hours. So then again, appointment request is booked, notifies the people, and then they confirm or deny or reach out to the person to schedule them appropriately. One thing I've been hearing from the marketplace at large is like, "Oh, well, I don't want to sell this AI stuff because, you know, whatever EHR system the chiropractor is using or whatever, every CRM is going to come out with something AI, they're going to offer it for 50 bucks a month. and uh you know I'm just going to be out of a job like

27:06all my clients are going to leave. Yeah. What do you say to that? That mindset you will be. But [laughter] let me let me uh say it again. Yeah. People in the back. Um no honestly though like I mean we hear that on a daily basis like from our members. Um the thing I tell them is like there's like never been a shortage of like the people that come out of the woodwork with the cheaper option, the more integrated option or whatever. But like the thing like that we always sell is um there's one it's either Service Titan or Job Nimbus. that's big in like the

27:32roofing and contractor space. They now have AI agents and stuff and you can add it for like 300 bucks a month. But at the same time, these bigger companies that are integrating it, it does not come with support. It does not come with a dedicated person that specializes in this industry. I had a lawyer that we were talking to once and we were quoting him 2500 bucks. And he's like, "Yeah, but this uh I don't want to say the name of the software cuz I don't know who they are, but uh he's like, "It's only 99 bucks a month." And I was like, "Okay, can you send me the website?" And

27:55honestly, the website looked amazing. And I was like, "Okay." Okay. I was like, "Well, they do this for dentists, lawyers, this." I was like, "What makes you think they're going to be great with lawyers?" I was like, "We only are building this for you based on your information. Like, do you get somebody that builds this for you or you have to do it?" He's like, "Oh, well, I have to do it." I was like, "Okay, well, you got to set this up." I was like, "Don't you want to do like lawyer things and like close cases or, you know, win cases, etc." I was like, "Well, let us handle

28:16this." I mean, cuz honestly, you fumbling around with this for a month or two is going to more than cover the cost of our fee if we just do it for you and you can focus on what you do best. So, sell the sell the expertise of like I always tell our clients and members like um we're giving white love white glove customer service to our clients. Like we're taking this off their plate. The person that wants to do it all themselves, cool. Go sign up for 99 bucks, beat your head into a wall trying to figure this thing out and make less money than you probably would if you

28:40just like, you know, invested into people that actually know what they're doing. Um and again, there's going to be people that want to go with that. My clients don't. We just charged a guy uh roofer literally two weeks ago 10,000 bucks for a AI follow-up DBR only. Not even following up with his leads from his stuff. But again, it was one of those things like, "Hey, I've shopped around and uh you know, I saw as low as 300 bucks and I saw as low uh up to

29:015,000 bucks. Why are you guys $10,000?" It's like, "Dude, we've been doing this for like 18 months. We know the roofing space. We know your terms. We're going to sit in here and build it exactly how you like it and we're going to take this off your plate so you can do what you do and close these deals." And then long story short, he's like, "But he's like 300 bucks." I was like, "Dude, go get it if you want it for 300 bucks." I was like, "You're talking to us cuz you don't want to do it. You don't know how or you just don't want to." It's like,

29:21"We'll handle this for you. What's one job worth to you?" He's like, "Oh, it could be 7,500 bucks, could be 50,000 bucks." It's like, "Okay." And you're complaining about 10,000 bucks and you know it's going to be done right. It's like, "All right, fair enough." And like we closed them. So he did half down and then uh we even did a performance based thing to make a little more comfortable, but it was half down and then uh once we booked 20 appointments, then he pays the other half. And we launched that this morning. 25 blasts have went out and

29:43we've booked three appointments so far. So, [laughter] feeling pretty freaking good about that one. And shout out Charles. I had nothing to do with that one. So, that was all Charles. But it was the same situation. He's like, and we laughed when he said, "I found somebody that said 300 bucks." We're like, "Go for it, man." [laughter] Like,

29:56"Good luck." Yeah. It's such a good I love the framing there. How'd you get the roofer? Uh, this roofer referral from somebody that we met at an event and we're just again obnoxiously talking about how much we love AI and what we do with it. And he's like, "I know this guy." And I won't say his name. We got this crazy NDA with this guy, but he's like, "Yeah." He's like, "I'll send this guy,

30:14too." And then Charles gets on the call. And it's funny because every once in a while, like we were on a call with a company that did $5 billion per year and we actually had to like not take that one cuz like it was like a whole marketing floor. Like it was like I was on a webinar, but it was just their marketing team. I was like, "This is way too big for me, man." They were asking about out like Microsoft Azure and this and I was like like that was the first time I was ever like, "Let me check with

30:34the team and I'll get back with you." And I just followed up an email. I was like, "Sorry, we're not [laughter] do this one." But uh Charles hopped on a call with this roofer and like one of the first things he said he's like dude he's like I've been doing $10 million a year for the last five years and I'm like stuck. We don't remarket to our old leads. We don't follow up with any and we're and Charles is like dang like stuck at $10 million a year. Like it was just crazy the level of business owner, but it was just from a referral that somebody heard like, "Wait, you follow

30:57up with old leads with AI?" Like this guy might be he was talking about being stuck and he just got us on a call and we never met this guy before and it took two calls, but he signed for 10,000 bucks and then uh once this works um he wants us to manage it for a,000 bucks a month to like hit his leads that are coming in like uh through his website

31:13and stuff like that. So I think what might be interesting to do is uh have you walk me through what I should do on one of these deals that I'm trying to sell. So, it's Voice AI. I walked This is one where I offered the 10 bucks. I demoed it and the It's so funny because everybody trashes the the voices and like Voice AI is voices, right? Like, "Oh, it sounds so much like a robot." And I demoed it to this the assistant manager asked if she was the manager says, "Oh, I'm assistant manager." She's like, "It sounds so

31:39human. [laughter] It's amazing." Well, hang on. You know the people that complain about the voices not sounding human? It's only marketers. It's only ever marketers. Yeah. Yeah. So, she's like, "I can't believe that. That's so cool. Like, cool. And I And then I I went back in. I like tried to catch the manager another day. Went back in. She's like I literally I kid you not, I demoed it for 10 seconds. I was like, "Hey, I'm have an event. I need to come in and get a tan tanning

32:02salon." And and it was like, "Yeah, that's awesome. Well, we have this option, this." She's like, "That's amazing. [laughter] What's the question here, man?" She's like, "I want it. Get her an invoice." Sounds like everybody does it nowadays where Hey, you've reached Palm Beaches does it. So, yeah. Okay. All right. It seems like there might Sorry.

32:24You're good. No worries at all. If there's something you need help with, feel free to let me know. I'm here to assist. Hey. Yeah. I was thinking about coming in to get a tan. I have an event next week. Got it. We can definitely help you get event ready. Would you like to book a sunbed tanning session, a spray tan, or explore one of our memberships? Let me

32:42know what works best for you. That being sick. So, what I would do is I would But it's a it's a franchise, so uh and they're actually It's so funny. She's like, "Yeah, it's headquartered in Austin." So, I'm like, "Should I swing by while I'm here? Let me know, man. I'll go with you." [laughter] And I don't I don't I don't know if I could find the franchise headquarters,

33:00but she's like, she gives me the email. She's like, "Email the you know, whatever. They they must have like a 100 plus locations, so if if this closes, it could be a really big deal." Mhm. So, I took a picture outside the like tanning salon like pointing to the name like, "Hey, I was in your I want to say like I was in your location the other day. I was speaking to the, you know, the manager's name and she told me to reach out to you. I have her name." What else would you do? A Loom video with a little demo. How would you try to push

33:25this thing across the finish line? Catchy subject line on the email for sure. I like the picture idea. That's really good. So, um I would say if the lady's name was Tammy, uh Tammy told me to reach out dot dot dot like in the uh sub or Tammy from Naples, Florida told me to reach out, whatever. Uh in there, I say, "Hey, uh I just showed roughly I'm kind of spitballing here. Hey, I just showed Tammy a really cool tool we have to help you guys book more

33:47tanning." Now, we're not an ads company. We don't do SEO. I guarantee it's unlike anything you've ever seen. Uh who can I talk to and, you know, get 10 to 15 minutes of your time? And then again, adding that picture. I would do that and then wait for the response. Uh because sometimes they'll either forward it to the right person or they'll say, "Hey, we're not interested." And then I would follow up with a Loom video. Um but that's what I would do. I always call it like a curiosity cascade. I say as much as I need to, but as little as possible to just get them to respond and engage

34:13with me because if I can get somebody to talk to me, like I'm going to win that conversation. Like um so again, tool, don't mention the word AI cuz I'm sure if they're a franchise, they're looking into it. I mean, we I just helped a kid close a $15,000 deal for a roofing franchise that's has over a hundred locations. $15,000 pilot, 90 days, $15,000. Crazy. They uh the crazy part was like he quoted him 15. He was going to quote five. And I was like, dude, you're on a with a company that was $100 million a year, like at least. I was like, you will sound so amateur if you

34:42quote 5,000 bucks. I was like, no less than 10. Like, we need five digits in here. He's like, man, the conversation went good. I quoted him 15,000. And they jumped on. He said, yeah. Instantly. And then after they signed it, they said, "Yeah, we were looking at another team that was going to build this for $250,000." And I was like, "Dude, you

34:57shot yourself in the foot so hard." Like, [laughter] um, that's amazing. But the funny thing was like I had hopped on a call with him with the CEO and then this other marketing or whatever team that builds the software and we were talking for a while, but they were literally trying to build everything custom solution. They didn't want to use like a or they didn't think about using a platform like Highle or uh

35:16whatever the other ones are out there. And um so like they weren't even familiar with it and we showed them and it was better than anything they were trying to piece together on their own cuz like franchises the thing that I've noticed is like they're working with these big firms and everything's custom. So they don't even know that like a a solution like High Level exists. And when you're building something custom you don't have the the backbone of a billion dollar company like High Level

35:37that's already done the R&D built it. It's good. Um it was clunky the one that they had built and they'd never been impressed with it. So when we showed them ours and well George's um they were like dude this is the best I've ever heard. How did you guys do this? Or you know

35:49that's [laughter] sick. But that's sick. That was a a tech spot as well. Uh that that one's voice. That one's voice. Yeah. I'll let you know how that one goes. You can use it as a case study. Please. Yeah. Let me know what they say. Good or bad, I I'll coach you through this one, man. I got you. Um it's so funny cuz the whole this I literally went to the closest strip mall right by my house just cuz I I don't like driving. So I I went there and I was like I've ever [laughter] I do ride my bike there, but it's a little too far to walk. It was the last

36:17one that I was like, "This isn't going to work." Like, "It's a franchise. Like, they're not interested." It was the most positive response. I I got to the decision maker very quickly and they were like, "This like I asked the the manager, what's the main value of this?" She's like, "Not having to answer the phone. I hate it. [laughter]

36:33Like, you're my perfect client." And uh another little hack there, if if someone says they like it, ask them what they like about it because they they start convincing themselves and you go from there. That's good. I like that. Yeah. What's the craziest story you've had come out of your community with like either a crazy prospecting method or a really big deal or Oh man. Um yeah, I don't ever like to make income claims. I'll just in general, uh we had this one guy named Kevin. I won't put all this stuff out there, but um he came in, he was like learning about he's like, "Dude, I'm

37:03totally new to this." He's uh he was in the Air Force and he came in and he was like, "Okay, I don't know anything about this AI stuff." So, we show them like the basics and like I always preach like just go out there and talk to people like f the tech like you it does not matter like get paid and then you'll have to learn it. I was like nothing sets a fire under you until like you get paid like you have to learn it. Um so he did that. He just started talking to people. Somehow he stumbled into speaking at a real estate event and he

37:27spoke on stage for 30 minutes and like the next call he came to and we celebrate our calls like we have these big confetti poppers and stuff. Um but he's like dude how many confetti poppers you got? I was like more than you got wins. Like don't worry about it man. He's like I don't know. And then he's like he's like all right. So I spoke on stage for 30 minutes about how this could work. He's like all these highlevel high net worth real estate people

37:46and he's never sold a bot in his life. Never sold a bot in his life. [laughter] And he gets off stage and he got like swarmed cuz like people have not seen this. Us marketers we feel like everybody's doing this stuff. But like you go out to like real business owners, nobody's doing this stuff. And he got like swarmed and he had like I think he said he had 14 calls but at the time he hopped on our call he said um he's like yeah I've had six calls so far. He's like and I've closed I think it was over $120,000 in deals. he was charging

38:10$30,000 to set up a voice AI solution for these people. Uh but because each one of their deals like nets them so much, like they're high net worth real estate people selling million, $2 million deals. Um and I was like, dude, what? Like I was like, you need to teach our community like like I've never closed a $30,000 deal for just AI. Um another one was um we got a guy named Joey and uh he Air Force again, he's actually a fighter pilot, like weapons systems officer, which is crazy. um never sold anything, but closed his first client for $10,000 like uh and $1,000 a month. But the crazy part about

38:42it was that was um within three months he sold them on an annual. So like he actually collected over $25,000 bucks because like it took four calls, closed this client, and then they got results in a month that made them like $50,000 or $53,000. There's like a case study about it now, but um and then they signed up for a whole year because

38:59they're like, "Can't live without this. We want to lock in this price before you raise it." Like because like they thought it was gonna be more expensive. So those are my favorite. I mean, we have over a hundred documented stories of like people using this. One of my Sorry, I got another one. How did Sorry. How did the fighter pilot

39:13get the client? Uh, Loom videos. Loom video outreach. I'm telling you, like that is so underutilized. It's not sexy and it sounds like old school and stuff, but like dude, like if you tell somebody, "Hey, your ads look great, but they're not turning into paying customers. Like, I can help you with that." It's like the easiest thing ever. Like, I swear to

39:29God, it's a cheat code right now. Yeah. And it's it's kind of like a cold walk in at scale because they can see your face and see that this is like you made something specifically for them. Quick aside, my buddy, old roommate of mine runs a company called Project Solar and they make basically it's e-commerce solar. So instead of door knockers and all that, they just ship the panels to your roof and then they'll bring a local installer and they're like like everyone you go on Reddit and read about how much solar panels cost. They come in at, you know, 15K, 20K and everybody else is coming in

39:59at 40, 50, whatever. And so very interesting model, everything. And they were running ads, getting like all these crazy ad to cards. Everything was progressing super well, but they couldn't get anyone to close. and he just started making Loom videos to all the people who had reached out and was like, "Hey, I saw this, you know, you know, submitted this info. I actually made this little design. This

40:19is what it would look like." Boom. Sale. I'm sure sale. Nobody takes the time to do that. Like it's And then the other people like I talked about the Loom thing. They're like, "Oh, I'm going build this to scrape the ads library and get 500 people. Then I'm going to use AI and send these videos." Like, "All right, you're going to have like a 0.001

40:34conversion rate. Like, go for it." Yeah. Yeah. But I mean it can work as the outreach but it can also work as the nurture. Like if you're running ads if you sell people you know they know show or whatever shoot 30 seconds for a loom is going to be so much better than your automated you know email sequence. I mean obviously automations rock but yeah but that is a huge hack. Like we teach our um um cyros to do that like follow up with leads with videos like turn on the machine in the back. Hey Jessica saw you opted in. Wonder what questions you have. Can't wait to see you

41:04skyrocket. Like cuz nobody does it. And I was super nervous when I sent my first looms, like it took me like 50. I was messing up my name. Like that's how nervous I [laughter] was. It's like, hey, I'm so like messed up, but it once I got it down now, like I can just do it and people appreciate it. The other tip though, smile in these Loom videos, like actually look like you like what you're doing. And I think that's a big reason we get such a high response rate with

41:24it. Nice. Uh, one crazy story though that I'm thinking of. Um, I did a webinar training not that long ago and it was like, no joke, it was like a Wednesday night and this guy was on, weird story. He's like a British guy but was in Thailand and I only know this cuz he like I'll explain here in a sec, but he watched it and I told him about the Loom thing and just reaching out to businesses that are running ads. And then Friday he reached out. He's like, "You are the man." Like with like 20 exclamation points and I was like, like we'd never spoke before. Like I was

41:52like, "What happened, man?" He's like, "I just landed my first client with an AI." And I was like, "What are you talking about?" about like what he's like I was on your training Wednesday. He's like I booked an appointment and I just closed them. Uh he's like I just got the Stripe notification like they paid the half deposit and I was like dude that's like the craziest fastest like implementation ever. And he's like yeah and I have another meeting tomorrow. Long story short the other meeting no-showed or something but he booked them the next week and closed them but he closed two clients within 7 days. And I was like dude did Loom video

42:16work for you? He's like he's like no. And I was like wait what? He's like I just sent the message saying what you said looks like you're running ads. You're getting leads but they're not converting. I can fix that for you. and he just sent a message and I was like dang like that worked. So that to me was like crazy but I'm telling you it's such a pain point like when I had that doctor out in he was in Gainesville, Georgia, not to say names but Dr. Terry Cruz out in Georgia uh that canceled me after getting a 20 to1 uh return on ad spend

42:42wasn't happy with his ads. I was like yo if he's not happy nobody's happy. And that's when we really bolstered our customer service to stay in contact with people because I was like dude if he left anybody can leave. But we started using that strategy to like, as bad as it sounds, poach other uh clients from other marketing companies because I would like reach out and like, "Hey, I see you're running ads with such and such." Like they're really known for getting leads, but if you want quality people that actually turn into paying packages, I was like, "We have this new system." Man, I took like their whole

43:07roster like with that. And then now it works even better with AI employees because now you can say, "I'm not trying to run your ads. We just have the tool." And they're like, "Oh, okay. I don't have to switch or do anything. They just plug this in." Then we get on the call. It's like sometimes I do sell them ads because like they're a good fit for it, but I usually just try to get my foot in the door with the AI, but I just press on the pain point that I know you're spending money on ads, you wish they're converting more, right? Like that is

43:27literally it. And these marketing agencies that you're you're not even poaching their clients, but you're working handinhand with the leads that they're generating, do they play nice? Some do, some don't. I mean, that that's just kind of the name of the game. Some people are a little and some some of them know me, so like they're like, "Oh, what's he doing?" But I'm like, I truly will like I'd rather collaborate than compete with anybody. But like it's the times that they either make it hard for us to connect or like we have this one company that keeps like changing things and not letting us know. So then our AI

43:54is sending out an appointment booking for $79 but they just changed the offer to 49 and then they're like, "Oh, that's them." We're like, "All right, keep playing." Like we end up with your client. Like um but it's most of them play nice and just tell them like, "Hey, if you guys want a contract, I won't

44:08take your clients. You don't take mine." But make sure it's like a two-way street because we've also had people like not us but in our community that play nice with the ads company and then they try to reverse engineer it. That's not super common. Um but I mean you can find some great partners that they're just great at ads. You're great at AI and it's a

44:22like a match made in heaven. Yeah. I mean that's fair game if you want to reverse engineer my AI and you know try to roll it out to your client. But uh you better be joining the Jeff's community cuz like [laughter] you both see each other in the school group at the same time. You're on the call. Like we had to have it once. It was

44:38[laughter] so awkward. Oh, that's funny. So, I've been thinking about this concept, which is how reliable is your offer delivery? We both know with ads, it's highly market dependent. You know, you want to copy paste ads and it works like I'd say 60% of the time like the market and the client and everything aligns and it's just like I can copy paste these same local ads for chiropractors across the US and like

45:07I'm crushing it. Did it and then 40% of the time it's like what is going on with these ads? Like it's the same exact ad. Like why is it not working? And I think there's a lot of factors there. Sometimes the client is toxic and has a bad reputation and you don't know that. Sometimes the market

45:21sound like a personal story there. [laughter] I have my suspicions but uh sometimes it's the market like it's just really small or it's really competitive or that you know some you don't know how to market specifically in that local as well as somebody who lives there and understands it would right tons of reasons for that but when I think about Hormosi and gym launch he didn't launch an ads company to these gyms it wasn't like I'm just running your ads it was like a licensing like hey we're going to switch up your pricing we're going to change the you sell. We are going to run ads. We're

45:54going to qualify the leads. We're going to book them in. Like all of it was it wasn't even a full package. It was like, "Hey, we're we're literally consulting you, transforming your business." And that allowed him to sell $1,000 a week for 12 weeks to a broke gym owner and literally make them the money back within the time that their next invoice was due in a week. And some of these older models, especially if you're selling like SEO, takes a while. You know, there's some quick ones you can get and there's ways to get around the the time that it can take to figure out some of these marketing things, but your

46:28conviction as a marketer and as a salesperson goes up so high when it's like we implement this and literally overnight these people are crushing. Yeah. And it's it's every single time like it it's not like oh, you know, we're going to implement this and like most of the time it works pretty well, but sometimes it doesn't and you're like laying in bed like is this client going

46:47to work or not? Yeah. uh has that been your experience with ads first of all and then how would you say AI fits into that whole thing? Definitely the experience with ads. There's so many variables. I mean, and I would not to toot our own horn, but I feel like we were the best in the art

47:00industry like with our specific stuff. So, that happened very rarely, but there were so many variables that you just can't control. However, um with AI experience has been a little bit different because um because we only target people that are actively spending money on advertising and they have traffic and we don't even try to sell anybody that doesn't, we know it's going to work. Like there's never been an instance where um if they're getting traffic, I can help. If you're not getting traffic, your AI has nobody to talk to. can't help you anyways, but like as long as you have traffic, like there's not a world where it doesn't

47:28work. And the people who've been running ads for a while, they're probably getting an ROI positive investment, even if it's two or three to one. And if you can take that to five or six or 10. Yeah. And and even simpler than that, like I I love to target uh my rule of thumb is target businesses where they sell something that has a comma in it, which sounds funny, but like literally if it's a,000 bucks, if all I do is sell them a $1,000 AI, and ours are more expensive, but like if I sell them a $1,000 AI setup, and then it's $297 a month, I only have to get them one for

47:55it to break even. Anything else is gravy on the train. So like I target businesses where just one new job makes them happy. And I kind of charge accordingly. The reason we charge body contouring clinics 25,500 bucks because I teach them to sell $2,500 packages. So, I'm like, "Hey, setup's 2500 bucks. We'll help you sell one more. That covers it and then it's just $4.97 a month after that." Roofers 10,000 bucks, but because each job on average is like

48:1520,000 bucks. Oh, that's a nugget there. Yeah. Yeah. Yeah. I forgot to mention that earlier, but like that's kind of how we do our pricing is like if I just get you one more win, I sell worst case scenarios. And if you're happy with that and you do business with me, I didn't promise you the moon and like have to

48:28worry and stress about delivering that. I just have to get you one this month and you're going to be happy with me. Happens every time. So, yeah. But again, as long as they have traffic, I won't work with somebody that's not marketing because that's a whole mindset shift in itself. Like I got to teach you to invest and do the

48:43right things when somebody comes in. Like, no, no, come back to me when you're ready. But like, if you're running ads, like you're getting traffic or you're getting calls and you're missing them, I I can help you. Uh, one other nugget I just want to drop that I heard. So, your VSSL thing, Mhm. if you're low, you're still trying to get over the hump where you feel okay about running ads for your business, what you could do is film the VSSL, host it on a landing page, and print out business cards, and then drop the business cards in businesses or

49:09windshields or wherever you want. That's that's some sauce right there. Kind of cool, right? Yeah, I saw that on Facebook the other day. So, um Yeah, I like that. Somebody try that and report back. I'mma try that. [laughter] We have Ian, he goes drop off some business cards. I'll shoot the video. Only other thing is like there's like two schools of people. Um, one they think that you have to do all this crazy complex stuff to be able to charge high ticket or like go out there and talk to clients and the other one thinks that the windows already passed. They're like, "Oh, it's too late to sell AI

49:39employees." But like those are so both far from the truth. Like I think those would be worth kind of like mentioning because I think we got a wave of like another no less than six but probably no more than 12 months of this window to where you can charge high ticket because nobody's doing it and then also just

49:52pick up a ton of market share right now. So going back to the thing where you know you're working and playing nice with these marketing agencies that are good at ads or SEO or whatever. The majority of this audience are those people who are like, I want to figure out how to implement AI, but I'm not sure how and it seems more complicated and it goes off the rails sometimes and and and what advice do you have for those people? And then the other people like uh other camp of people I should say is they feel like they've missed the boat with AI employees. I really still like I

50:22really still feel like we are very early on in this because high level is just now getting to the point where I feel like it's acceptable for 80 90% of businesses out there that has kept a lot of people on the sidelines or testing or playing with these other tools and they're complex like I have all these members in my group building with all the innate in and make and like trying to hook all this stuff together and they don't get clients or they don't get a lot of clients cuz it's such a hard thing to build. So, um, you've got people that have been overengineering

50:48stuff and been slow to getting to market. And then you got the people that thinks the tools that we have natively in high level or like the simpler ones aren't good enough to go after clients. So, like there's these people, but the market's still like ripe for the taking, I should say. Like, you can literally for the next 6 to 12 months be reaching out to people and people still have never seen or heard of this stuff. Like,

51:07we talk about it all day long. Facebook's full of like voice AI this D. Um, but when you talk to real business owners, like they're barely getting acquainted with chat GBT or like their niece or dog or somebody's talking about it, but they don't know anything about this stuff. So, you're not late, you're still super early, but I promise you that windows closing, like in the next six, no more than 12 months, like you will not have the opportunity that you have right now in terms of being able to charge high ticket and like Yeah, charge charging high ticket and then also just being able to reach out

51:34to somebody with this and them not seeing it before. Like I I feel like in 12 to 18 months like this will just be standard protocol with whatever you're offering. Like it'll be so easy to build and like so available everywhere. People will know what it is right now. People don't know what it is. So you can use

51:48that curiosity to your advantage. But you're not worried about that, you know, cannibalizing this business 12 to 18 months from now. No. Uh the businesses I work with, I mean, for instance, the another example that I gave earlier, that guy doing $10 million a year for the last 5 years. The bigger businesses, like when we were a big agency, I wasn't distracted by the shiny objects because it was so hard to

52:05implement new things at like scale. [snorts] The bigger businesses are still always going to pay the person to do the job. Like I will still always pay for the coaching or the expert to come in and do the thing that we need to do because it's not worth my time to like try to figure that out from the ground up. So again, if you're working with the no offense to any businesses out there, but like the lower bottom feeding type businesses that don't have their stuff together, they're always going to nickel and dime. They're always looking for the cheapest solution that they can do themselves. But the bigger businesses

52:29that are actually wanting to grow, they're just going to find the Katon Walkers and Jeff Lopezes to do it for them. So let's say you haven't really used II except Chat GPT. You're looking to get into selling this to businesses. What's the plan that you would give someone over a one month period to close their first client, deliver for them, and feel

52:47confident going out and closing more? Okay. Well, first off, get high level. There's a there's a trial. I'm sure this man could give you a link that could give you some some time on that. But honestly, the plan to everybody is, and actually, let me look at the camera for this one. So, uh, plan for anybody to get started within a month or less is get high level, but don't worry about the tech. Do not consume yourself with

53:04trying to learn how everything works. Just start start going to talk to people. Um, I mentioned going to Facebook ads library, which is literally facebook.com/ads library, and you can search nichspecific things. And what I mean by that, and if you're a beginner, if I want to find roofers, I'll search roofing. I'll search storm damage or whatever the things they might be saying in their ads. and I'm just going to reach out and say, "Hey, I see you're running ads and it looks like you're getting leads, but if you want more of those to turn into full roof replacements or whatever the

53:30industry specific verbiage is, say that. Keep it simple. I don't want to run your ads. I have a tool that can help turn more of those into full roof replacements. If you got 10 to 15 minutes, I'd love to talk about it." Just start talking to people. I don't even care if you butcher your first one to two calls. You just need to get the rhythm of getting people curious and on calls with you. And then the other thing is networking events are so back. Um, you literally can go to a networking event. If you just get people talking about themselves, what do you do? Ask

53:56them about their business and then when they ask you, it's like, "Oh, we use a tool and you can say AI at the networking event, but we use AI tools to help follow up with qualified leads so you have more leads turn into paying customers." And when you say that, you will literally come I say come back with a stack of cards because everybody can use it. But I would go to at least two networking events and I would send at least five Loom videos a day every day of the week. You will have a client. you will figure it out. It's not very hard and you will get results and then when

54:23you get that first shot of like results and that confidence that comes from that, it's like this flywheel that just like kicks in. So that's how I would do it. You don't even need money. Like you literally get a trial from Katon on go high level, start prospecting, figure out Yeah, it's super simple. Yeah, that's great. All right, so let's close out with where can people find out more and get help from you and your

54:43business partner? Yeah, so I would just go to school.com/marketers. Uh, we have free resources there and if you want more help, we have a lot of cool things that can help. Cool. You heard it here first, folks. Fill the comments up with how this Loom video outreach is, uh, working for you because when somebody finds this in a couple months, I want a bunch of proof in the comments that this stuff works

55:03because it actually does. Yeah. And I'm come back and check, too. So, yeah. Please kill it. Thanks, bro. This is fun. Appreciate you, man.