How I Got My First 50 GoHighLevel SaaS Customers (My Exact Ads and Scripts)

0:00I'm going to show you how I got my first 50 active SAS customers on go high level um selling Google reviews to local business owners I'll show you the exact ads I use the exact funnels and the exact scripts that I use to follow these people and get these people on board so just to show you I'm not blowing hot air you can see here's me collecting my SAS award from high level at this year's Summit that's the Gold Award you have to have over 100 active SAS customers we've got about 155 active right now and you can see in the past two months done a

0:27little over almost 41 grand um in 36th months prior so doing about 20 grand a month right now just in Google reviews um so let's dive in so quick disclaimers um this is not going to be your typical day in life of 22- year old millionaire how I make 10 gr 10 grand a month or 10 grand a day uh you know sitting on a beach and volley this is going to be like a tactical I'm showing you exactly what I do screen share going through and so if you can't watch this video because there's not babes and bikinis and piles of money laying around uh just to

0:57mentally masturbate then you you can run long probably wouldn't be able to do the Google review stuff with high level anyways because it's not easy everybody looks for the easiest way it's not easy I mean it's it's definitely doable if I did it anybody else can do it but you got to be able to stick to something for a while so um stop and another thing is like stop worrying about scale goly I made a video about how to get your first 10 SAS customers and all the comments were like oh this cool I think 10 looks super easy well how do you do get 100

1:21how do you scale this like quit worrying about that get 50 first and then go from there like people are crazy do what doesn't scale so you can actually get to 50 because the first 50 you're going to be the hardest um and then another thing this is coming from my perspective selling Google review Automation Services using high level for 100 bucks a month to 300 bucks a month I just want to give you that frame to show you what I'm viewing all this stuff through so if that's not what you want to do then don't watch this video but if you want to make 20K a month with a very simple

1:45business with very little uh delivery and just a little bit of support then great like I tell people you know I tell people all the hard stuff but at at the same time like if I just wake up and respond to emails for like 45 minutes a day then I just make 20 grand a month and I don't do really anything there's no delivery it's not It's ADS or SEO iting manage stuff it's just all automated right and so if you want that type of business then uh I think this will be helpful to you so the first thing I want to go over is I want to go

2:10over just um do more so if you've watched my first how to get your first 10 SAS customers if you've watched that video um if you found something that works while you're doing that I want you to just do a bunch more of that right so when I got my first 10 SAS customers I was doing and that goes over local um local Outreach warm and cold so find people that you know locally and your contacts reach out to them and then also Co people in your area reach out to them as well so watch that video If you haven't it'll be linked Bel above but um

2:37if you found something that works with that just keep doing that I mean I was doing that kind of semic consistently um until I had 50 60 plus clients just because it works you know so if you found something that works just run it into the ground even if it's not the most optimal even if it requires two two calls even if it you know it takes a lot of time whatever just run it to the ground until um until you can get these other things to start working um so that's the first thing the second one is what everybody wants to know golly everybody's been asking me about this

3:05it's Facebook ads so how do I run Facebook ads so when I got my first like bulk amount of clients like when I got had my first month I got like 10 or 15 clients in one month um I was running local Facebook ads so I'll show you the exact ad that I ran locally and um okay here it goes so the area that I live in it's called um it's called 30A it's what people it's what it's like known for or whatever um and so I Ed that as a call out and I use my results for um for the video so kind of a a prerequisite to

3:36this is having results so you want to make sure you already have results and the best thing would be if you have results for a business that a lot of people know about that has the business that has the local area name and the title a business that's really popular that they know the owner of whatever because they're like oh well if Johnny's using it and you know then I'm going to do whatever Johnny's doing because he's obviously crushing it right so here's the ad

4:02so that's the call out 38 business owners so before and after popping up the screenshots to show proof so that's another one just showing these two businesses that a lot of people know about actually 38 golf carts just crossed a thousand reviews they're still a client all right so so showing that's before and after I want to do the same thing for your business for free and then I kind of just go into this

4:41here so kind of lowering the lowering the concern of working with a marketing company the last thing most local businesses want to do is get scanned by a marketing agency a lot of them have been and so we're just kind of offering this as a first dat it's you don't have to marry us we're going to do it for free when I say free we're going to do a free trial right we're going to do a 14-day uh free trial or you can do 30day but I was doing 14 days at the time um so if you if you like if your city is super small like less than 5,000 people

5:05I'd say you can just choose a bigger city near you like 30 minutes 45 minutes away it'll be a little bit harder because if you do meet with people locally you'll have to drive but um I would say like my area is probably 15 or 20,000 year round residents um so it's not huge but it's still it's still worked right and so when the reason why we run these ads locally is because it's going to increase everything for you because you have that local trust right so it's going to increase your increase your booking rate it's going to increase your show up rate is going to increase

5:30your clothes rate because you can sit down next to a coffee shop or they know your friends or youall go to the same church or you know whatever um and so like this is just turning this warm Outreach that that warm and cold Outreach to local people this is just turning that kind of on steroids right and just pushing it out there and and kind of when you when you're running ads you have a little bit higher status frame like people like oh they have money to run ads so it's like somebody just damning me please help me please work with me you know um so um that's

5:56why it just kind of pushes it out and that's I mean I show you the stat from the ads um so here were the ads um I'll show you how to set these up but you can see I think I only got like 110 10 109 leads but I was getting them for 11 bucks a lead and I only spent like 1,200 bucks and so the thing about this is that nowadays when I run ads like nationally when I run ads nationally I'm getting I'm not getting the same booking rate I was getting for that so like I said you get like I got 109 leads with

6:261,200 bucks and I got the I think I probably got 30 or 40 book calls from this um and so these book calls are a lot higher quality than what I'm getting normally and getting a lot higher book rate and so how I actually set this campaign up if I just go to edit these I'll show you um the broad targeting worked the best right so in terms of at the campaign level um all I did was you know auction campaign objective leads um I was think I spending 50 bucks a day um didn't really do anything crazy here I was just doing lead form ads and so in

6:54terms of targeting all I did was instant forms so lead form um and then if we scroll down to targeting all I was targeting was I think small business owner interest so in terms of location obviously you just go and you do the radius I did like a 20 mile radius around the 308 area and so to do that it's really simple you just go put the pen and drop the pen and do that um I think I yeah I I took off the 65 plus just because I don't really work anybody other than that but then in terms of targeting I didn't do anything I looks

7:23like I didn't even do I didn't even do local business I mean I didn't even do like small business Behavior so the estimated audience was really small but when you're doing local stuff like it's super um it's already super targeted so you don't want to add a bunch of more filters on it you don't want to add a bunch of more targeting and so um yeah this one performed the best by far and then when you go to like your captions um your headings and stuff like that if you're using business owner terms and if you're using business owner you know verbiage and stuff in the video uh

7:51Facebook's AI Facebook's algorithm figures that stuff out pretty quickly and it'll start showing it to the business owners and it's crazy I spent like 1,200 bucks on these ads and like people start recognizing you out in public like hey man I've seen your ads like it's it's wild cuz spending 1,200 bucks in this small of area people kind of start to notice whatever um but yeah I was just calling this like a free review reactivation so this is where we're reaching out to all the previous customers via text and email to request reviews and we can normally get them you know 5 to 15% of their list to of their

8:19previous clients to leave them a review upfront so you get a big win very quickly and so um yeah I just I had the um had a a real Style video had it feed in stories and reals those the only placements I had um and yeah I mean it's super simple I mean this is this is this is all what single image um and when we go to actual form you can see headline I could probably make all this stuff a lot better but I just I didn't I never did um call to action was just apply now and then for the instant form if we scroll

8:49down to this and you can see it so what I did here was I was having a dcmi people like oh I want to start a business I I I'm about to start a business but really that's not people we can help so if they clicked on Less Than 3 month months right here on their instant form then it said hey you're not a good fit for us right um but when it goes you know they just that kind of qualifies them a little bit and then here they put their information in this is the default contact fields for Facebook and so you just need to play

9:13around with this what I did at one point was I put custom Fields um I made custom Fields where you know it was like a short answer and I made them put their phone number in a short answer that way it didn't autop populate um that way I got a better phone number and same thing with the email because sometimes you'll get crappy dat data from these like autofills cuz they made their Facebook account 10 years ago and they still have their Just Like Old their old number or their own old email or something in here so just play around with that to see if your your lead quality is bad I would

9:40start with just the default fields for now um and then just I I did add the review page so that's like the higher intent style instant form and then from there from there it says hey you're not done yet um these were emojis I should have changed these because you can see they messed up but so it doesn't have to be perfect it still it still worked for me right um so to claim your review activation click below and schedule your free consultation just letting them know wait wait wait don't go you're not done you're not done book free consultation and then that this isn't the exact page

10:09looking to I actually couldn't find the exact page I must have edited it or lost it some at some point but it's basically just same thing Booker call start getting more reviews our average customer triples their reviews whatever attention local business owners um you can Niche this down to your local area so attention 38 businesses attention Atlanta businesses attention whatever and instead of doing Atlanta you can do like a subset of Atlant so like Buckhead or like you know uh Sandy Springs or just like kind of something a little bit more even more targeted and then I had them just booking like a 30 minute call

10:37um and so um what you'll do is you get a lot of people that fill out the lead form ad but don't actually book and so you need to followup and so I'm going to show you how to put this lead form ad into um high level how to autop populate you just go to settings uh you go to Integrations scroll to Integrations and you do Facebook form Fields mapping and then from there it'll pop up once you create once if your Facebook ads page is integrated so you just have to go to Integrations and integrate your Facebook um integrate your Facebook right here um and then

11:08from there any new Facebook forms you make will pop up in here and you just go ahead and map the fields properly and then under the automations let me just find an automation real quick um under the automations you can see you can just make the trigger Facebook lead form submitted um and so that's kind of the trigger to go go along with the Automation and so um that's how I set up the Facebook ads super simple that's the ad that's how I set it up all that stuff um and you know just publish it I would start with uh I think I only had like

11:37two variations of the video and I just played around with with the targeting but honestly you can make one video doing the call out like once again going over this video calling out local people showing the results of your other local businesses you've helped and then offering it for free just to you know make super low barried entry it's just the first date it's not like a you know you're not they not you're not asking them to marry you and pay them a pay you a million bucks a month you know um and so yeah I would I would just do start with broad targeting one video and

12:03set up exactly like this with this lead form um you could even probably take out this um and just play around and see if you get more leads with it or not but um yeah when it comes to the actual followup so that first step is they fill out the lead form second step is they book The call right so you're going to have dcount people that fill out the lead form but don't actually book a call so when it comes to following up with those people use your Lo use your local you know use that the fact that you're local that you know where they live sort

12:29of uh to your advantage so set up in under the automations set up a um set up a notification so just set up an internal notification all you do to do that is you just do internal notification um and you can send a text or an email or whatever to yourself probably a notification or text so you get it quickly and just as soon as that happens try and give them a call right because when you um when you call them right away you're going to need a lot you a lot more people on the phone you're get a lot more people to book a call and so it's hard when you're

12:57running ads cuz you're trying to get other stuff done but and but you get leads all throughout the day and so it kind of interrupts you but it's totally worth it like you're going to be spending anywhere from five to 20 bucks for these leads and so it's definitely worth it for you to stop what you're doing especially in the beginning and give them a call try and get on the phone with them ask them where their favorite coffee shop is whatever build that local trust I would still recommend if you can meet with these people locally because once again it's easier to close people locally than it is over

13:22a zoom call you just have more trust um and it it'll help you when you know things get awkward it takes out the tech errors other you know CU there's going to be times they can't get on Zoom whatever um and so you can just be have a more casual you know easier interaction especially in the beginning because then once you get used to it you know what the calls are like you know how they're supposed to go you know how to sell them you know how to onboard them whatever then for sure go to zoom but in the beginning it's just going to be a lot easier to meet people face to

13:46face um and so the one thing I just always would say is like we love to start getting reviews for free we'd love to start getting your reviews for free we want to get you value for free and what you'll find is that some business owners just automatically make the connection between more reviews equals more Reven more reviews equals I make more money more reviews is good I I need more reviews I need to rank on Google but others don't and so on that call you might have to go ahead and show them the value prop of like hey um if you have more views you're going rank car on

14:09Google you know if if you if you had 100 more views do you think that would mean you get one extra job a month two extra jobs a month three extra jobs a month um and so sometimes you have to kind of make that connection for them but yeah just follow up and use the your local your localness to your advantage um and so I think from here I probably got 30 or 40 clients locally um or probably 30 clients loc Al doing these this Facebook ad strategy um so I think that covers you know most of the Facebook ad stuff um once again if you know how to you can

14:37there's plenty other videos on how to set up followup and all that stuff but since you're doing it locally and it's early like do it manually get on the phone um and yeah I think what I did do was I would send out that personalized image so this is the personalized image link that puts their name on an image and it was just like a selfie of me with my computer in the background with their name on it and so if you want to know how to do that stuff you can sign up to high level with my link you'll get access to um the community where we go

15:00over all that stuff and I show you how to set that up you'll get my Snapshot you'll get all the trainings you get the onboarding calls you'll get all that stuff here in the classroom um and I have my link in the description if you'd like to sign up or upgrade to a different plan to get access to all that stuff um and so that's the Facebook ad strategy now let's go to the Facebook group strategy so this is really important this helped I still do this um this helps because you can get a lot more leverage with this because you can start to get these loud people to start

15:26spreading the word for you um and you'll get higher quality leads higher quality book calls um you know people with higher trust higher intent to book on your calendar just get started with you because people in their industry or people that use their same software are um are raving about you right and so you want to find groups with people that you can help right so obviously um the kind of three different types of groups that I've been in is location based groups these are fine um but you'll get a lot of different type you get Realtors and all this stuff restaurants and stuff that we I can't really I didn't really

15:57help out much um so what I focus on mainly is industry based groups so like lawn care companies plumbers Etc and software based groups software based groups are awesome so like if you know like you know we can integrate well with you know you want to go to zapier.com apps um here we go and find the softwares that you can integrate with easily like if they if you integrate zapier here you can send all information into high level automatically it automates the whole entire review process so you never have to do anything and they'll stick a lot longer because the whole process is automated they don't have to log in and

16:31add customers or anything like that so find the systems that you know these people use that you can integrate with easily and then go find the Facebook groups around those systems and so I have um I have kind of Facebook groups pulled up here here's an example of group and here's how to find the loud group so um Landscape Maintenance companies this is an industry-based group right and so what you want to do is you want to go to these members and you want to see the admins and the group experts so contributor Rising contributor this means that they're active in the group they're super active

17:02in the group they're answering questions they're responding to people all this stuff and so if you scroll down you'll see people with like this badge like answering questions and so find the people that are always in here answering questions Talking doing stuff like top contributor and DM them and I'll show you kind of my intro message that I would send let's find it okay here you go so this is one of my first like raving fans I'd say his name is John still a client he's awesome um and so I found him in a software based group and so what you want to do is you want to

17:31ask a question like you are some like you are one of them like you are one of you're in their industry or you're using their stuff and so CU like they these people these top contributors they're already helping a bunch of other people out so you ask them like a short sentence don't send them a freaking paragraph or three paragraphs because they're not even going to read it but um send them like a short sentence like asking hey are you using jobber or whatever so I asked them hey yo John are you still using jobber he said yeah I am said and then here here you got to hit

17:56them with your pitch hey man would you mind if I tripled your Google reviews um start getting more business from Google would love to set it up for free we integrate seamless seamlessly with jobber that's why I asked so then tying it back to that first question and here you go you can see I currently use nice job for that so boom right right off the bat we have an objection dang man does nice job do it for free and so I was offering do it for free so hey love do it for free um and so just then I just kind of explained the differences so at

18:21the time nice job didn't automatically reply to reviews they don't do custom social media posts and so I said hey you do custom we do custom social media posts automatically respond to reviews do mind if I give you a ring real quick so I can show you how we can help you crush it um and then from there you know always looking for Alternatives he was he was open to a call so we hopped on a call and then it was kind of history from there now he's we got him hundreds of reviews and he's one of those top contributors who like anytime somebody asks question about reviews in the group

18:46he sends them are away and so that is that is like so crucial um because once you have that social proof you have other people selling for you it makes everything else easier um so like I said short simple man message get the response first don't send don't don't pitch them right away and then once you get them amazing results just kind of watch them spread the word about you um and you'll find like you'll do these top contributors and you'll you'll you'll get three people on boarded or four people on boarded and and maybe one or two of them are the type to actually Rave about you right but for the others

19:16if you still get them results um I recommend ask all of them for video testimonial get them on a zoom call ask them some questions hey what was like before what is it like working with us was it easy how many reviews did you get are you an can higher on Google all this stuff record the call you can use that for a video test testimonial um and if they're not just follow up follow up follow up follow up you know try and get them to give you some social proof um and then you can even like I've even incentivized people to post in the group

19:39so um what I do is hey if anybody signs up you know and they say they saw your post or whatever I I'll give you a free month um if they sign up or you can just say hey I'll give you 100 bucks to post in the group um and so this is what really helped me get to um you know to get this is this this strategy right here has probably got me 40 or 50 clients Alone um and so sales calls let's go into this just briefly I have you know in the first 10 sales um in the first 10 SAS customers I kind of go into

20:06this a little bit more but um what you want to do is when you meet with these people whether it's on Zoom or not you want to build rapport first like make a friend um I still see a lot of people not doing this um like just be a human people want to work with people they like um and so be a human make a friend see if you have any common interests if you especially if you're in the same local area what church do they go to you know who do they hang out with where do they what what's their favorite restaurants you know just try and make a

20:29friend um and then once you kind of you know build that Rapport you just want to go to kind of the beginning of the closer framework you know Alex mosy look up closer framework it's super simple um but clarify why they decided to take the next step so if you're on a call with them they decide to take the next step whether you sent them a c DM or whether they filled out a Facebook ad say hey what made you want to what you know what kind of made you respond to my DM or hey what what made you want to book this call hey what made you fill out the ad

20:53so clarify there they're going to say something about reviews oh yeah I just start getting more reviews or whatever and so then you know kind of elaborate in that say okay what are you doing for reviews right now whatever um and label them with the problem oh so you're looking to get more reviews and you're looking to automate it cuz right now you are texting right so overview what they've done in the past have they used nice job in the past have they used Podium have they are they sending them out manually do they have little cards overview the past and tell them hey you you that's good or or you're close you

21:17just you just need to do this one thing if they're not sending out text they need to be sending out text they're going to get a lot higher conversion rate on on text and emails and so um the next thing you do is just sell the vacation right so this is um super simple less than two minutes hey we request reviews we responder reviews we your purpose reviews that's what we say um go over kind of the unique value propositions of like hey we'll automatically respond to your reviews and we'll send out a custom image with your in customer's name on it um once again I go into all that in the school

21:43Community um but and and then once you kind of sell a vacation do it super quick just kind of all you want to do is get an agreement oh yeah that sounds good or that sounds great whatever um and let them ask questions about the price if they do just tell them and then just shut up like don't Ramble On like oh yeah it would be 99 bucks a month after your free trial or it'll be 179 bucks a month after your free trial and then just kind of shut up um but if everything if they say everything sounds good just say okay sweet well for your

22:07for your volume you know ask them how many customers new customers they getting per month you say hey for your volume it's going to be about 99 bucks a month um you do you have 20 to 30 minutes where you can go ahead and get you set up really quickly and so you don't want to ask for the card information yet because once you do ask for the card information that's when like the that's when the objections start to come up for the most part in my experience and so you want to go ahead and get like a small commitment yeah let's go ahead and get onboarded right

22:31and then go through the 20 30 minute onboarding process of getting access to their Google business profile getting their Client List get them to log into to your version of high level um and and get connected to the social media get the personalized image go through all that stuff and then at the very end of the onboarding call say hey we rebuild for text and emails so if you're not on the 497 plan upgrade to the 497 plan um so you can rebuild you don't have to um you can just kind of do this manually um in the beginning or you can just say hey just to activate your trial we just need

22:57to go ahead and get a card on fo and the thing is that once you have like 30 minutes of them setting it all up and getting everything situated um they kind and since especially since you're doing on a free trial they have that sunken cost FY of oh man I've already spent 30 40 minutes getting this set up well I might as well at least just give them my card and just try out the trial right you say hey no worries it doesn't work no worries we'll give you your money back even after you you get built for the trial or you can cancel the trial

23:2030-day money back guarantee you know whatever but um yeah that's that's how I that's how I got my first 50 SAS customers um so Facebook ads doing more of what already works with the cold uh with the cold and warm local Outreach um Facebook group strategy find the loud people in terms of finding the Facebook groups I didn't really go over this but when you're joining these groups two things either act like you are you know you have a client that you're trying to learn more so for so when you join the group it's going to ask you questions right and it's just going to say you

23:48know are you an owner no Marketing sales Etc allow so you can see these people are really strict so just say hey I'm you know I'm interested I am interested in in starting my own HVAC company and like is this a lie well I'm an entrepreneur I'm interested in everything so I'm interested in every single type of business I've got shiny object Sy to the max so yeah I I would love I'm very interested what's the name of your company you can say here I'm I'm deciding between this name and that name how long you in the business you know just trying just trying to get started

24:21and you know what you're not going to get into all the groups and that's fine you don't need to get in all the groups you know um but just do this 40 times and you'll get access to 20 groups you know and then from there once you find a good group that you can fit with um you can see this this will give you more suggestions of other groups and so you really want to find the business owner stuff you want to find the groups that might have like four to 10 or 20,000 people that are all owners um because you can see if you look up if you just

24:44like look up like HVAC um yeah if you just look up HVAC you'll see like this has 220,000 people in it it's and its questions helps help an anwers so there are business owners in there but there's also a lot of probably residential people in there that are just asking questions about stuff so try and find the more targeted groups you can even find like HVAC marketing groups or whatever but normally those are run by another marketing company so they're going to be really strict about uh about letting you in or not and like the more the more marketing related your profile looks like if your profile looks super

25:12marketing and it has like your you know owner riew hards all this stuff like you're going to get less like less people are going to let you in but you'll still be able to get access to stuff um and so so yeah that's that's how I did it you'll have questions about it let me know down in the comments if you more videos um more videos like this then um let me know or any different style recommendation videos let me know i' love to do them for you and if you are interested in building a business that makes 20 grand a month it's super you know prey simple business no

25:37delivery you just have to do a little bit of support then uh sign up with my link down below to high level um you can either sign up to the 97 plan 297 plan or if you're already a high level user you can upgrade with my link you'll get access to the school community in here we have three coaching calls a week um I have access to all these trainings where I give you the snapshot I give you the onboarding call recording sales call recordings um the fundamentals of it you know lots of training in here and then lots of lots of talk and discussion going on in the community um helping

26:04people out you know where wherever I can in anyway so I hope this is valuable to y'all and y'all keep crushing it thanks