Facebook Video Ads: How To Get 100% MORE Conversions!

0:00hi guys it's been Heath from lead guru and in this video I'm going to talk about facebook video ads and specifically I'm gonna show you a technique that you can use a very simple technique that can get you up to 100 percent more conversions we've tested using this technique versus not using this technique and we've in that test we generated almost a hundred percent more conversions almost twice as many conversions by using it as not very quick and easy to do something that's strongly recommend now before I get into that before we demonstrate how this works I just want to quickly mention that at the end of this video I've got a

0:30free facebook advertising resource I think gonna find very very interesting so make sure you stick around for that and before we go any further if you could quickly click a thumbs up click a like on this video that would be much much much appreciated really help me out ok so I'm in an example Facebook ad account what I'm gonna do is when I set up a very quick example campaign and get to the get to the ad level to show you exactly how this works so example video ad campaign all the other settings I'm going to leave as they are not something I need to to go over here and let's call

1:03this example video ad ok now let's save that to draft so when it comes to video ads whenever you're creating a videos you really to think about your prospects and how they're going to consume your content ok so there's lots of that's led to people doing lots of all sorts of things work with video ads but one of the absolute no-brainers that you have to do but I see a lot of Facebook advertisers not do is add captions to your video ok and as I said it's an absolute no-brainer we've tested using captions not using cache rooms we generated almost twice as many conversions with the captions it doesn't

1:42take very long very quick and easy I'm going to show you how to do it in a minute but it is absolutely essential because the majority of people when they're consuming videos and scrolling through their Facebook feed their Instagram feed they have sound turned off automatically now you can fiddle around with the settings to remove that and turn sound on etc etc but most people have it turned off by default now that means that your video is going to start playing as they're scrolling through with no sound on and if you don't have captions place they've no idea what your videos about the job of your video the first

2:13job it has to achieve the thing has to do is grab the attention of your prospects in the first place convince them that they want to watch further to check out whatever it is you're advertising and then they can go on to decide whether or not they're interested in whether or not want to take your subsequent steps whatever it is you're asking for in your ad but the very first thing you do is grab attention okay and you can't grab attention very well if people don't know what your video is about and if you just got someone talking face the camera or something that's not super super visual

2:42you need to have captions in place okay so Matt the ad level I'm going to get to that a second it's a very very quick way to get captions created for your video very accurate way and that's by using Rev comm so I've got a tab open am should've quickly show you so this is Rev it makes it super super import it simple it's what I use to create captions and then they only charge a dollar 25 per minute so if you've got you know for Facebook advertising purposes your videos probably only be you know a minute two minutes three minutes sort of four minutes max long

3:13anyway a lot of shorter than that so you really are talking you can get captions done for your video for maybe a dollar twenty five if it's under a minute absolutely fantastic service and all you do is click on get started should have everybody go to the steps and if you only got a video and YouTube you can also use this for YouTube obviously the purpose of this video is is facebook video ads but most will you want to upload a file and then just simply drag and drop your video file in there and in my experience it usually takes Rev you know a couple min hours max to create

3:41your captions that goes with your video content then they'll send you an email to let you know you're done and you can come in and you can check out my far switch over here you can see previous files that I've I've used and if I wish to click on one as an example you can take a look at how it matches up alongside a piece of content you can see they've got the the content in here you can go through and edit anything and then you can go ahead and click download download that file and then you can upload it so if I click download a show

4:08you what happens you get various file formats and I've talked about reven things in the past people been a bit confused so I wanted to go through this so yes you want a dot SRT file but Rev will actually produce a Facebook ready SRT file for you and what that means is it's got the right yeah so I don't know if you can see that but let me let me open that file yes perfect okay so here's the file here so you can see this so this has been called Ben Heath free template video because that's the name of the video and they've put in dot en

4:43underscore us now that's the part of the file name that you need in order to upload an SRT file to Facebook and have it actually work alongside your face with video ads you need their en such as English underscore us you can have en underscore GB for you know the UK version of English versus the US version of English and you can have all sorts of different languages okay so you just download that file and then if we go back into our close that down our Facebook ad here and now let's scroll down I'll write the campaign level here okay so we're going to jump over to the

5:22ads ad level because that's obviously we're going to set up our facebook video ad it's just taking a second to load but once that does you just upload your media upload the SRT file and you are good to go okay so now that that's loaded I am going to scroll down I've got single image or video selected here which is obviously what you want because we're running a video ad and then we need to add media okay so I can add in a video as an example so it says your account has no videos because this is an example Facebook ad account that I used for creating these sorts of and

5:55things so I can click the upload button there or I can go ahead and grab any videos off my Facebook page for example and so you can see I've got a whole bunch here I could go ahead and grab that video there click continue obviously you'd want to make sure it's that what you want to use and now you can see that there are lots of different options for placement options etc I've got other videos about all that so if you're interested in placement and customizing your ad created by placement then by all means go ahead and check that out okay then to add captions you

6:31want to go ahead and select edit media and edit video and that's zoomed in for some reason so let's just zoom out there we go so you can see it all so as I said here you've got options to edit your video you can crop it trim it you can even do it by placement and so in its original spec or by one-to-one you know the various aspect ratios that you might want square one Instagram feed but vertical I'm Instagram story is that sort of thing okay but that's a covered that's with stuff in other videos to check out my channel if you're interested in that

7:00what I'm interested in here is caption so just go ahead and select captions then I click on upload SRT file and there be in my downloads you see it's right at the top here the SRT file just prepared and I can go ahead and upload that and see it's just taking a second because I'm recording the video at the same time now this is a really important step so what I've been loaded there is is an SRT file in English the US version of a version of English right you can go ahead and upload various different languages and Facebook working up depending on where your prospect is in

7:34the various location as to which language or whatever language they have set up in their in their ad account okay now what you want to do is set up backup language and then select the one you've gone with now this is particularly important for someone like myself who's based in the UK because people may well have English GB as I said this could be en underscore GB for the British version of the English language and that would mean that if I don't have any backup language set up that they wouldn't see any captions if I was advertising because someone with that set up on their Facebook profile okay whereas if I

8:08setup the backup language whether someone is anywhere on the planet they are going to be displayed this English these captions in this language in this SRT file which is actually what I want the reason why you have a backup is because let's say I added in English Spanish French whatever I would still want to backup for all the people that are in different languages or as I said different versions of English there's also applies obviously to US companies and things like that wanting to also advertise in the UK which is quite quite common and you want to make sure you have the different version set up you can either download separate

8:42files or you can just go ahead and set your backup language as English that US which is very important okay now I go ahead click Save and it really is that simple and obviously recommend you go ahead and check your ads I haven't matched up the right video with the file in this demonstration so it won't work here but go through and make sure you check your ad to make sure that the captions are set up and yeah as I said this can make a massive massive difference to your Facebook advertising results and as we've shown generate a hundred percent more conversions twice as many conversions by simply taking the exact

9:14same video content we've used adding captions uploading them you can use a service like Rev what we've already discussed I'll include a link to Rev in the video description below and not free but very very inexpensive particularly for Facebook advertising videos they tend to be very very short and it can make a massive difference so just a quick simple tip you guys today I'm showing you exactly how to do it in case you get stuck at any of the the various points but hopefully that's useful any video ads you run you want to make sure that you add captions no no questions about that there's no downside to doing

9:44so okay at the beginning this video I talked about if free facebook advertising resource they thought you think the thing you're gonna find very very interesting and quickly talk about that now and that is a free webinar I've created called three killer Facebook advertising strategies to double or more your revenue now in this webinar I basically break down three different Facebook advertising strategies three sales funnels that we use as an agency all the time we've generated more than a million dollars in revenue with all three of these sales funnels they're very much tried and tested we use them on our clients as I said day in and day

10:17out so if you want to know exactly what sort of strategy what sort of sales funnel you should be putting together which is absolutely crucial to Facebook advertising success I would strongly recommend you check out this webinar is completely free to to watch and go ahead and click on a link in the video description below probably near the bottom of the video description go ahead and watch that's about 60 70 minutes long and I think it'd be very very important and it's really important to do that before you start investing tons of money into Facebook advertising because you need to know the right approach for your products and services

10:47specifically you know that's why we give three different strategies because you need a different strategy for a you know an e-commerce business selling low value products and to a service business selling very high-end services you know you're selling a twenty dollar product versus a thirty thousand dollar service yes you absolutely need a different approach for those sorts of businesses and as an agency we have first-hand experience of that we know that very well and that's something that we that we do know how to adjust to so that's what I really want to create webinar on because it's not something that you see online very often anyway go ahead and check that out

11:17completely free and if you enjoyed this video please give it a thumbs up please don't forget to share the video tell a friend that really helps me out comment below and if you found it useful if you've got any questions pop them in the comments I will try my best to wait to get to them and of course don't forget to subscribe to my youtube channel and when you do make sure you click the little Bell notification turn on notifications so that you are notified when I publish a new facebook advertising related video which I'm doing three times per week at the moment so lots of great content for you guys ok

11:44that said best of luck with your Facebook advertising with your facebook video ads in particular and I will talk to you soon guys thanks bye