Facebook Ad INSPIRATION - How & Where To Find It

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about facebook ad inspiration and specifically how and where to find inspiration for your facebook ads where to find examples of other ads that you can model from ideas for ad creative ideas for ad copy all those sorts of things it's not some it's not something that enough facebook advertisers do finding inspiration for your facebook ads can be a really really beneficial activity can really help you create your own ads and improve your results before i get into that just want to quickly ask you to smash a like on this video please click the thumbs up

0:32that'd be much appreciated and really really help me out okay so inspiration for your facebook ads as i already said not enough facebook advertisers do it it's very very important that as a facebook advertiser you take a look specifically at what other businesses in your industry are doing on facebook and instagram when it comes to advertising you can find out all sorts of great information like what ads they're running what creative they're using what offers they're using what sales funnels they're using i'm going to show you how to do some of that in this video very quickly so under the facebook ad library just google facebook ad library pop

1:04writer and you'll come to a page that looks like this so basically through the facebook ad library you can take a look at any facebook page on facebook instagram you can find um you can see exactly what ads they're running right now okay fantastic tool so let's assume um you've got a specific competitor in mind or at least i would start by coming up with a list of competitors perhaps just have a quick brainstorm you're probably already aware of them you know five to ten competitors in your space that you think oh that's a company that's in my space that's run kind of well it seems like

1:38they've you know they know how to do things properly they're good marketers let's go and check out what they're doing if you don't have examples to mine then just spend some time in google have a quick search round for um you know the keywords associated with your product or service you'll quickly find some examples and you can just jot those down make a little note then you want to come into into this head to the facebook ad library now first thing you want to do is unless you're thinking about doing this through the lens of you know political ads and things like that then leave that

2:03selected otherwise you want to go ahead and select search all and then you need to search for you to basically find the advertiser the facebook advertiser that you want to take a look at the ads of and then you need to go about typing in their name so for example if i was wanting to advertise stuff in the digital marketing space like i often do i could search for digital marketer okay example i've used before these guys are absolutely fantastic you should check out their content and um they're brilliant advertisers so if i want to see what are some of the best people in our in my industry and facebook

2:37advertising digital marketing space doing this is an absolute great place to go check out you can see that you search in the name like this it pops up as the um as digital marketer found their facebook page you can see how many you know followers whatever they've got and you can also see what ads they're running first thing to note is you need to filter by country so obviously i'm in the uk so this is default to uk but i can see for example they've got 62 ads in the uk i could change that to united states and i bet there's more yeah slightly more in the us okay

3:06you could also see by platform you can see impressions by date all that sort of stuff one thing i want you to to really pay attention to when you're taking a look at these ads in here is what date was the ad first launched you can see these are on the 30th of october i'm recording this in the 2nd of november so that's you know very close but what i would do usually when i'm coming and take a look at this so i would scroll down and try and find some ads that have been going a while so what have we got here first of july and that's the end right

3:37so digital marketer have been advertising an ad since the first of july so that is four months yeah all of july or september october that's four months they've been running this ad that means this ad is performing well for them a hundred percent a company like digital marketer is there's no way they're continuing to advertise something for four months if it's not producing great results so this would be a great um a great ad to model from so i can come in here and be like oh look they produced what looks like some sort of lead magnet all about the perfect client proposal templates it's all about

4:12putting proposals together for clients okay could i create something similar could i offer a similar offer that sort of thing then you can click into their ads you can click see add details here and you can see their exact copy you can see their um their image they've used like okay that's a pretty simple image doesn't look that impressive maybe that's the sort of thing that's working right now in this space um and they've got multiple versions of the ads they've actually used different images which you can see here by clicking on these options here and you can also click learn more and go through to their landing page so

4:43when someone clicks on this ad that's exactly where they're being taken it's to this landing page here so not only can i take a look at the ad i can also start to see some of their sales funnel so this is something i'd strongly recommend um you spend some time doing um for ad inspiration if i come back here and really first thing is if i was to do like the order of things okay so the first thing i think about is the offer is the most important part of any facebook ad what offers are people using in your industry that seemingly work really well and if

5:15you've got an advertiser that's been advertising something for months and months maybe even over a year you can guarantee that ads performing well and you can go ahead and model from it so that's the first thing offer and of course you don't want to copy it out right so i wouldn't go ahead and copy this out right but i might produce something that's similar because it's obviously working for them and i want to do something similar okay so the first thing is that is is to model from the offer the second thing is to look at the ad creative in particular the ad format so you can

5:42see these are image ads they've got video ads here and these have also been running since july so you know they're looking pretty good more video ads here um image video more videos more videos more videos some more images a couple videos just a mixture of video and image ads here predominantly video okay that's a good thing to be aware of they're not running any slideshow stuff they're not running any carousel stuff that's something to to think about as well and you don't shouldn't do this process with one uh business by the way as i said if you've got a list of like five to ten advertisers

6:18something like that take a look at them all and you'll start to get a really good picture for the things that that do work well okay um so you've got your offer you've got your ad format then you want to start looking at the actual content within the ad creative so here they're using video right these are face to camera videos primarily with some text over the top of them to really highlight the the most important part okay can you model from something similar to that perhaps they're using imagery and here you can see their imagery if we go back down is this sort of stuff here you know that

6:53sort of it's not like people in the imagery it's like quite clean simple imagery okay maybe that sort of style of image i should be creating those sorts of things once you've gone past those two steps you then want to start looking at the ad copy so start looking at the headlines start looking at the primary text up above the image and think about the selling primarily what you're looking for is the selling points that they're using right so what are the major benefits associated with the product service and what are they highlighting here so if for example i was um gonna focus in on this at work let's

7:24go to the bottom because these are the ones we used earlier focusing on this ad about the proposal template you said getting a meeting with a potential client isn't a guarantee you'll land their business it's what happens after it really counts download your free copy so they're talking all about the benefit of this proposal template it's gonna help you convert it's gonna help you convert right if i sort of scroll up these have you know this ad here tired of losing clients um when agencies have more resources the happy clients equal special retention rates so that's all about that ads hook is all about retaining clients and holding on to them

7:57that's what they're advertising there so you can work out these hooks and work those into your interact copy one of the big advantages and this is really important you absolutely do this when you click through on an ad and you come through to a landing page like this not only can you then see their landing page so that sort of step four you've got the ad offer the ad format and creative the ad copy then you've also got the landing page take a look at what they're using so here they've gone with a very simple you know a bit of information about the lead magnet and then the details it's a very simple

8:25opt-in page nothing too complex about this uh fairly easy to replicate okay perhaps i'd come through and they'd had a really long form sales page perhaps you know there's all sorts of various options right people could have had and you want to see that but here's the other thing that's really fun about this by checking out this ad i visited the page in the website there's a very good chance i'll be added to their retargeting campaigns and what that means is when i next go and spend some time on the facebook newsfeed the instagram newsfeed which is absolutely something i'd recommend you do if you're looking for better results

8:58for facebook don't just see it as uh you know as wasting time and procrastination to be scrolling through facebook scrolling through instagram it's not not if you're a facebook advertiser i mean it can be but it shouldn't just be that you should be taking a look at the ads you know what comes up okay uh oh that's a really the amount of times i've been scrolling through i thought that's a really interesting ad i'm gonna try something like this for one of our clients so when you go ahead and visit this website plus another five of your competitors a couple things gonna happen one you're gonna be entered into the retargeting

9:27stack for these businesses but let's say for example i was visiting a shoe website two i'm gonna be registered on facebook and instagram as someone who's interested in shoes which means when i'm then scrolling through facebook and instagram and looking through the news feed i'm going to get shoe ads not just because i'm being retargeted but because my categorization as a facebook and instagram user would have changed someone's interest in shoes and i'm gonna get all the shoe ads so i'm gonna see even more examples so for competitors you haven't even thought of um you know you haven't even the ones you didn't find in your five to ten that you

10:01went through other ones are gonna pop up and on the balance of things if you see ads again and again and again from a particular business they're likely to be performing well otherwise an advertiser wouldn't keep keep advertising they'll be a waste of money again those are good ones to draw inspiration from and good ones to model from i had this experience recently where i've been buying i've been setting up a home gym in my garage and i've been buying lots of uh lots of equipment and doing research into getting some nice stuff and all that sort of thing i cannot go on facebook and instagram

10:29right now without seeing ads for um you know weight plates and barbells and you know benches and all sorts of things because i've obviously been not i'm being retargeted but i've also been registered as interest in those things by my online activity um and therefore if i was advertised if i was an advertiser in that space like let's say i wanted to advertise gym related home gym related products that would be such an effective exercise to get facebook ad inspiration would be click through to the websites and be retargeted and targeted and also check out the facebook ad library of the two-page student a lot of

11:05you might have seen me talk about the facebook ad library before but not necessarily in this context so i think this is a this is an important way to uh to use it okay hope that's been useful if it has please smash a like on this video and before you go just want to quickly mention a couple of things the first is that my company lead guru is a facebook advertising agency we create manage and optimize campaigns for our clients and if you've been managing this yourself and either you're not getting the results that you want or you think your results could be could be improved uh your

11:33campaigns could be scaled perhaps we can almost certainly help you achieve that you know we professional agency we spend millions and millions of dollars on the platform we do this all day every day with every type of business you can imagine from e-commerce to lead generation type companies to online businesses and we've got the experience to help you get the best results so if you would like to explore working with us allowing us to uh to create and run your your facebook and instagram ad campaigns that's something we do do we do have a minimum budget requirement of 3k per month so you need to have three

12:03credit per month to spend or um or be ready to to get to that point um fairly soon to to work with us but if you do meet that criteria we'd love to speak with you so you can click on a link in the in the video description below that'll go through to a page on uh on my website where you can book in um a free call with me or one of my team members depending on depending on who's available and um just an informal chat we'll basically let you know how our service works we can find out a bit about business see if you'd be a good fit if we've worked in a

12:28business like yours previously which we all certainly have and um and yeah it would be uh be good to connect other three thing i want to to quickly mention is my facebook group so i've got a facebook group called the facebook ads mastermind group which has right now over 56 000 members one of the biggest communities of facebook advertisers in the world it's a fantastic place for um for people like yourself who wanted to get better results facebook advertising to connect with others to get help from others to help each other out there's questions and asked and answered in there all the time i do free live trainings and and live q

13:02and a's in there and regularly so that sounds like something you want to be a part of go ahead and join completely free to join as i mentioned just click on the link in the description below and um yeah we would uh very much like to have you in there hope this video has been useful as i said smash your like on the video if you haven't already um best of luck with your facebook advertising and and finding inspiration for your facebook ads and facebook ad creative um and i'll talk to you soon bye for now bye