How To Turn YouTube Into A Million-Dollar Business

Greg Isenberg· 7 min· 990 words· 5 min read· English ·Watch on YouTube

This is the full transcript of How To Turn YouTube Into A Million-Dollar Business, published on YouTube by Greg Isenberg. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.

0:00it's crazy 75% of kids today want to be YouTubers when they grow up they don't want a 9 to5 they want to turn their passion into lucrative income but many parents are pretty skeptical of letting their children dedicate time to creating content they see it more as a hobby not a career and while it's true that the world of content creation is so saturated today that it could be hard to stand out in fact some people do more than just game popularity on YouTube they take their ideas even further generating millions of dollars of year of Revenue one of the best examples Amanda ra Lee when she started her

0:39YouTube channel as a hobby at the young age of 14 she had no idea that it would pave the way for a multi-million dollar business that would change her life forever my name is Greg Eisenberg and in today's video I'm going to break down the framework that successful entrepreneurs like Amanda Thomas Frank Brian holiday and many other others have used their passion and turned it into a profitable business the ACP funnel which stands for audience Community product and the best part you could do it too let's get started stage one audience as I mentioned in the intro Amanda started her YouTube in 2013 at age 14 initially

1:24making simple videos about DIY crafts makeup and fashion while she only got a few thousand views a video she didn't give up kept uploading new videos on a regular basis because it was fun and she wanted to find a community to share her passions with outside her town outside her city outside her country 5 years into the journey she discovered bullet journaling an organizational system to schedule and plan her daily tasks she posted her first bullet video journal in 2017 and it went completely viral pretty much right after she posted it she hit 100,000 subscribers so she knew she was on to something at the time not many

2:06people were talking about this sort of thing so she made the transition to a bullet journaling channel the niche resonated super well with her audience and her Channel began to grow super fast the more videos she was creating she found both her Niche and her audience art stationary and journaling stage two Community when a Amanda started diving into bullet journaling things really took off her videos were resonating deeply with her audience instead of chasing new trends she niched down and with each new video her community grew stronger and stronger her videos weren't just about vlogging and random lifestyle videos it was taking shape around her passions so she

2:53started building communities around her passions productivity organization it transitioned from an audience to more of a group of friends bonding on things they liked this was only possible because Community Building remained a central aspect throughout Amanda's Journey she was always in the comment sections of her Instagram and YouTube the comment sections felt more like a group chat with Amanda instead of a broadcast and this didn't just help her grow her Channel it provided a ready market for her products people constantly asked about the product she was using in her videos and they were asking how can I buy these products so audience Buy in check Community Buy in

3:34check stage three product fast forward to 2019 and Amanda took a bold step leveraging her community of over 2 million subscribers on YouTube She launched shop Amanda rage Le turning her love for drawing and bullet journaling into a tangible business offering a range of planners notebooks and accessories she created products that were a perfect fit for her specific audience and this is a perfect example of why creators Niche down defining who your audience is helps Define what your business should be one thing that helped Amanda succeed in her transition from Creator to entrepreneur was her ability to creatively address challenges and maintain a positive relationship with

4:22her audience despite the setbacks this became obvious when in the 2021 doodle planner one of her products had multiple printing errors during launch instead of discarding the faulty planners she decided to rename them the oops planners and sell them at a discounted price Amanda's content creation career has succeeded in many other areas Beyond her own business she also had the opportunity to collaborate with Major Brands like Sephora Adobe and Google further expanding her Horizons Beyond YouTube and her stationary business she even worked with Warner Brothers to create some drawings for the film detective Pikachu back in 2019 pretty damn cool and even to this day Amanda is

5:07still creating YouTube videos and sharing her experiences and Lessons Learned along her entrepreneurial journey through different platforms she advises aspiring creators on the importance of authenticity recognizing burnout and not allowing mistakes to hinder progress the story of Amanda is one I love because it shows a blend of passion Community engagement and a learning mindset that helped her transition from a young girl to a content creator to a business owner in a niche she loves so the next time your kid tells you they want to be a YouTuber don't reject the idea so fast who knows they might grow up to be the next Amanda rley if you

5:48like this breakdown you're going to love my other videos on the ACP funnel where I tear down some of the biggest internet Empires like Ryan holiday Jack butcher Thomas Frank Rank and more and if you want to see a specific breakdown on this channel let me know in the comments below I read every comment and make sure to click on the Subscribe buttton for more videos it also tells me you like my videos and I should keep creating them thanks so much for watching

6:25[Music] bye

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