HOW TO CREATE HIGH CONVERTING OPT-IN PAGES (FOR FACEBOOK ADS)

0:00hi guys it's been Heath from lead guru and in this video I'm going to show you how to create a high converting opt-in page now a lot of the content I create is around Facebook and Instagram Tizen and a lot of Facebook ad sales funnels will feature an opt-in page at some point where you're advertising something on Facebook a lead magnet it could be a free report a free guide a template video training perhaps a webinar all these sorts of things that you give away for free in exchange for someone's email address for their contact information so you can market to them on an ongoing basis so opt-in pages are

0:30very important components of a Facebook ad sales funnel that uses them and I thought I'd quickly show you an example of one that I've created that converts very very well this opt-in page over in front of me right now converts it over 65% so 65% of people that click on a Facebook ad come through to this page will go ahead and sign up in this case for my five-part Facebook ad template which is a very very high conversion rate absolutely fantastic and it makes my facebook ad campaigns that are advertising this lead magnet much more successful so there are some do's and don'ts gonna quickly go through

1:01those so here as I already mentioned is the opt-in page for my five-part Facebook ad template which is a lead magnet that I've used for a couple of years now it's been updated and improved over over that time but it's a fantastic lead magnet it basically contains some of the best performing ad so we've created for a number of different clients in the number of different industries and people could download this template they're interested in Facebook advertisement wanna improve their results and they can obviously model from the ads we've sort of broken each egg down explain what we've included in each and why so they can see

1:30all okay they've used this type of headline this type of image here that sort of thing I could do by the way if you want to download this five-part Facebook ad template there'll be a link in the video description and so it's a great lead magnet and part of the success we've had over 30,000 people opted in for this lead magnet part of the success is this opt-in page so I'm gonna sort of go down in descending order and explain some of things around this so the first thing you'll notice is there's no header navigation there's just a logo up here there's no links to an about page even though it's on our

1:57website there's no links to anything else that's on purpose when someone comes from a facebook ad to an opt-in page you want to make the page as distraction-free as possible because you want them to take one very specific action and that's opt-in for your lead magnet so we've got not got any head navigation at all that's the first part second thing you want to do is make sure people are a hundred percent clear that what they think they're going to see is what they're sitting on this page they need to be congruence between this landing page this opt-in page and the Facebook ad so here right in big red

2:29letters we've got well above this we've got free download you can't say something's free too much and then we've got five part Facebook ad template in capital red letters to make it super obvious so as soon as someone comes through to this page there's absolutely no doubt that it is about the five part Facebook ad template it's not about anything else there's no confusion there and they won't jump off as a result it there's not congruence you know if they land on this page and there is information about your lead magnet but it's sort of hidden as a good chance people will simply bounce off the page

2:56and go straight back to Facebook or whatever they were doing before that's the first part very very simple but very clear now what we've got here is four bullet points on the left hand side that all talk about a feature of the Facebook guide template and linking that to a benefit of downloading it because you might think this thing is free when you're advertising a lead magnet but it still requires an exchange of value they're giving you their contact information they're giving you the time that it takes to go through the lead magnet therefore you need to sell it even though you're not charging for it

3:25you need to sell it you don't need a twenty page sales page that would be overkill you want to keep it nice and simple as we've done here but it is important too to actually sell this so it's gonna quickly give you a couple of these examples here so this template includes our value first strategy that uses Facebook social nature to consistently generate low-cost leads and sales this strategy works in any market so just display some psychology around this so we've got our value first strategy so that's a feature it's a there's a value first strategy being talked about in this Facebook ad template okay great

3:56that uses Facebook social nature to consistently generate low-cost leads and sales there's your benefit who is advertising on Facebook that doesn't want consistent low cost leads and sales that's what we all want fantastic great that's a benefit and we're also overcoming an objection here this strategy works in any market think about the objections that your prospects are going to have to let's say signing up for your webinar or downloading your free training one of the objections they might have is yeah but this isn't gonna work for me it'll work for those people but it's not going to work me so having any objection overcoming statements like this this strategy works

4:32in any market means people can't say yeah that won't work for my industry that won't work for my business we've overcome that objection gonna go through another one here the five elements of any Facebook ad that you need to get right to convince your target market to click and most importantly convert so we're doing the same thing here the feature the five elements of any Facebook ad that's a feature that you need to get right to convince your target market to click and most importantly convert there's your benefit click and most importantly convert again that's what we all want when we're advertising on Facebook so I'm gonna go

5:01through all of these you can come to this page you can see the URL up here again I'll include a link in the video description below wash your there you can obviously sign up for the Wi-Fi Facebook ad templates and but spend some time on these it's not a lot of text it won't take you forever but don't get this done in five minutes take a bit of time to really think about this really think about these bullet points how can I talk about a feature of my lead magnet link that through to a benefit overcome some objections and really convince people to take action whether these bullet points

5:31are convincing or not can be the difference between this opt-in page converting at 65% like mine which is incredibly high or 25 30 % which is far more average and the difference obviously tween those two is twice as many leads for the same amount of ad spend on Facebook so you're basically doubling the profitability and the effectiveness your Facebook ad campaign with elements like this but taking some time and getting these right okay moving on to this other column we've got image in here so one of the ones that are one of our graphic designers has put together it's kind of a fun little star where we've kind of got like a Facebook

6:03ad in here you know it's got the profile picture sort of round image here the headlines and copy as the page names are a sum copy you know the three little things up there we've got boxes that demonstrate where the social proof would be and then of course right in the middle of five part Facebook ad template so I think it's important mostly magnets are digital there's no physical component to them but I think it's important to include an image because you want your prospects to feel like they're getting something again there's exchange of value here they're giving you their contact information so they want to feel like they're getting

6:33something back for that so including an image that just sort of demonstrates that what they're gonna get is something real it's the actual thing I think is well doing so I would go ahead and create an image like this you can quite easily do so in canva it's a free online graphic design tool that is absolutely fantastic we use it all the time and you can put something together that looks quite nice like this relatively easily and then of course we're emphasizing five part Facebook ad template bold red letters soon as someone lands on this page there's no doubt what this is all about then beneath here we've got just a

7:06little extra something to help convince people to take action right above the call-to-action button so we've got copy and paste these proven Facebook Ads to profitably generate low-cost leads and sales from Facebook so the best lead magnets help people do something they could already probably do but they help them do it a lot faster and a lot easier so people could probably craft Facebook Ads themselves they could work out what copy what ads to do if they were too willing to spend hours and hours researching it spend thousands of dollars testing different variations these are things they could work out but it's much easier much faster for them to

7:38download the Facebook ad template and learn from what we've already learned so we that's what we're trying to do here copy and paste these proven Facebook ads don't struggle yourself copy and paste what we've already done learn from our experience to again profitably generate low-cost leads and sales for Facebook so we're really talking about the benefits of downloading this five part Facebook ad template and then we've got the call-to-action button so the call-to-action button get instant access bright orange button really quite large it stands out you can see the sort of colors we've got this is like black we've got some red going on there's nothing else as orange we want that to

8:09really stand out and grab it was attention because that's the action that we want people to take obviously when they click on that I'll just quickly do it we have a little pop-up five-point Facebook ad template we just reiterate this line in here copy and paste is proven Facebook has to properly generate local STIs and sales from Facebook then use proper their name email address get instant access click the consent button and they're good to go we've created this using optinmonster in case you guys are interested I'll include a link to that below as well okay we have found by the way that you get a slightly better

8:40conversion rate by having them click on some click on a button and it pop-up like this as opposed to just embedding you know the name and email address into the page itself so that's probably something worth doing okay last part you can see this page is super short super super simple we do have some foot in avocation so we've got is just a right for us contact login terms conditions of privacy policy I would idea in ideal world I would not include this information in here I would because I don't want any distractions but in order to be compliant with Facebook's advertiser policies you do need at least a link to your privacy

9:16policy and I would include a link to your terms and conditions or Terms of Service Terms of Use page whatever you have in here as well that's just to be compliant Facebook advertising policies particularly anywhere where you're capturing information you definitely wanna include a privacy policy and you want to make sure that it's on the pages that people come through to from your Facebook ad because otherwise this is just a sort of thing that can get Facebook ad account suspended get Facebook ad accounts to say bored is you didn't include a privacy policy you caching information Facebook don't like that you might think the Facebook just

9:45care about the ads on Facebook they do also care about the landing page experience after someone comes through to Facebook and that leads me on to my next point is on your opt-in pages on your landing pages don't don't put any pop-ups on there if you put a pop-up on there there's a good chance that Facebook will suspend your Facebook ad account I've had it happen before it's not fun the week you're so it takes to get that re-enabled is very stressful so just leave it out and the one their hottest on is exit pop-ups they don't want anything that prevents people from navigating away from a page so if they

10:18come here they decide they don't like it Facebook wants people to be able to jump straight back to Facebook so just don't include any pop-ups especially not any exit pop-ups and you should be all good okay so this is just a sort of page I'd recommend creating no matter what sort of lead magnet you are putting together and this sort of thing this sort of setup very very simple easy to put together can work very well it's very effective as I said you come through this page and have a look how'd you go about creating pages like this now we have people in house that greatly sort of pages for us but if you

10:46don't have that what I would recommend is that you come through and grab yourselves a clickfunnels account so there's lots of different landing page software out there and my favorites click funnels we use click funnels all the time for us in our clients and that's what I'd recommend and I will include a link in the video description below to click funnels that will be an affiliate link full disclosure so if you do click on that and sign up I'll receive a small commission now the reason why I'm recommending clickfunnels is not because of the affiliate Commission all their competitors have affiliate programs as well I could easily be advising that you

11:16go ahead and use one of theirs instead and still make a commission from those sales the reason why I've chosen clickfunnels is because my opinion is the best it's super simple to use you don't use any code and come in and check out their website and they're probably the biggest in the industry at this point as you can see some of these crazy numbers here over 4.1 billion dollars process through click funnels but it's very very simple drag and drop software they've got tons of templates that look fantastic you can put together opt-in pages landing pages like the one I just showed you very very easily yourself you can

11:45get that up and running today the same day you watch this video and be good to start driving traffic and to it that's why I recommend go ahead and grab yourselves a click for an account I'll include a link to a free trial 14-day free trial below and if you could click on the link before you do so so I do get that filling Commission that will be fantastic I would really appreciate that hopefully this video has been useful opt-in pages are and landing pages sales pages in general are often ignored to some extent after someone's created their Facebook ads but they're a hugely important component of having success

12:15with facebook advertising the actions that people take after they leave Facebook is obviously going to be part of the the make or break in your facebook ad campaigns so go through this grab the Facebook ad template app so you can see the whole process and if you did find this useful please leave a comment below always appreciate that when you guys do don't forget to subscribe to my youtube channel and click the little bell the notifications button so you find out more great Facebook advertising digital marketing related content that i release at least weekly and I'll talk to you soon thanks guys