ChatGPT Work + Dot: Build your AI Marketing Team (Agents + Skills)

0:00ChatGPT has got so many upgrades recently, and it almost feels like a completely different app compared to just a few months ago, especially when it comes to building AI agents. Now it has ChatGPT Work, ChatGPT Codex, and even a 24/7 agent, Docs, you can message on the go. So in this video, I will show you the best setup and how to create your

0:20own AI marketing team with ChatGPT. No coding is required. Let's do it. Now, I know it can be quite confusing since we have ChatGPT Work, Codex, and now Dots. So ChatGPT Work and Codex use much of the same underlying agent technology, but they're designed for different kinds of work. ChatGPT Work is where you dedicate broader multi-step work, research,

0:44analysis, reports, presentations, spreadsheets, websites. It's decided around the finished outcome you want. Codex is more developer-focused environment. It's built for working directly with code base, inspecting files, editing codes across a repository. So for me, I will use Work when the deliverable is the business outcome and use Codex when the deliverables is a software or program.

1:08Now, Doc is a named assistant designed to take an ongoing responsibility. It has its own computer and can use work, codecs, and the tools you choose to connect, so they're not separated but can work together. For this video, I'll use the ChatGPT desktop app. It lets me set my Docs and work on my other projects from the same place.

1:26Note for now, Docs is only available for the ChatGPT Pro plan. So once you download the ChatGPT Desktop app, you should meet your dog at the sidebar. So Dot has its own computer and can also remote access and control your computer files with permission. You can even customize the doc by giving it a name. So I'm going to call her Emily, and I can even add her to my existing Slack

1:48channel so I can message her anytime. I can even set up an email for Emily as if she is my colleagues. Or to call her and talk to her, which is powered by the GPT voice model. And I must say, the experience is pretty fun and amazing, and I'm going to show you how you can use it.

2:03Now for this video, we are building a five-agent marketing team. At the top, a marketing team lead, the main agent that I talk to, and under it we have five marketing specialists, a growth strategist, content creator, creative designer, website designer, and a growth strategist. So each owns one area of work. And my Emily or dot sits outside this team and work as my executive assistant rather

2:26than being assigned to just one project. So I can give her a task from anywhere and she can still work on any project that she has access to. So to start building an agent team, we will first set up a local project folder to keep everything organized. So in this case, we are working for a brand called Lexora which

2:43is an online language learning platform for working professionals. So inside we have a folder to store the context file as well as other marketing output folders. So basically, you just tell it what your brand does, your target customers, brand style, etc.. And you can definitely include more than that. And then we also have this agents.md file. So this is just like an onboarding handbook for the agents to understand

3:07how to work inside this project. But don't worry, I have this ChatGPT marketing team setup kit, so you can download it and it will set up the basic context file and structure for you. So you can grab it for free below. Then when everything is ready, we can create a new project on ChatGPT

3:24and add back this folder as a source. So now AI should know about your brand, but that doesn't mean it knows how to work. So that's why the first step is to create a reusable agent skills that teach it how to do things. So now let's create our first agent skill. So which is an ad creative skill.

3:42And note we will stay inside ChatGPT Work, and you don't need to switch to Codex. So suppose the skills will whisper the brief from the user and generate ad concepts and images with its image generation models. So pretty quickly, it has already created our first skills, and if we navigate to the projects folders, we will see it has automatically created

4:03a new skill under this .agent folder. And again, do not worry if you don't understand that. You can just go to the skill panel and you will see there is an ad creative skill created for this brand project. No coding is required. So now whenever we need creative ads, we can just hand it the brief. So for example, just tag the campaign brief file and then ask

4:25it to generate the creative ads. So you can see it is now calling the Ad Creative skills we just created, and then generate the visual concept for the Instagram platform, and then adding the brand logo and copy to create the final ads. And here is the results. So you can see they have aligned visual style consistency and also matching

4:44the branding with professional tone. Also using the brand color, both the CTA buttons, logo treatment, , generated image assets. And everything have been saved locally, including the ad concept. So you can share back to the team if you want. And so the skills will give ChatGPT a reusable process to follow next time. Now we're building an AI marketing team to do work faster, but the way people

5:06discover business is changing as too. Your customers are now asking ChatGPT for recommendations. So how does your brand show up there? HubSpot, a long-time partner of this channel, just launched something new OpenAI called the AI Growth Bundle HubSpot is the first CRM plugged straight into ChatGPT — so you can create ChatGPT ads Ads and see results alongside your other campaigns.

5:26And they just released a new Smart CRM that actually updates itself. can create ChatGPT ads in HubSpot and see results alongside other campaigns. and drafts your follow-up automatically. What I find most useful is that the HubSpot connector brings your actual CRM data into ChatGPT, because your business context is the most valuable thing you can feed it. They're offering a significant discount on HubSpot Starter plus buy one get one on

5:49ChatGPT Business seats for a year, and up to $500 in matched ChatGPT Ads spend for eligible new advertisers. Get started and claim the offer through the link below — and thank you HubSpot for sponsoring this video. Just now we created our first agent skill, but we can create more than that so it gives your marketing agents different playbook to do the work.

6:09And this time we're also gonna give Emily our docs to use these marketing skills. So this time, let's create a website builder skill. So this skill will create high impact websites and landing pages based on our marketing goals. So this time, we will also ask it to create a design source file that contains a list of great design sites for the agents to take reference.

6:30And pretty quickly, we have created second skills for this agent team. And this time, instead of prompting inside this project, I can just message Emily, our assistant, to locate the brand project and then help to build a one-page offer website for the upcoming free trial campaign. And then I can also specify and ask it to use ChatGPT sites for the deployment.

6:52And what she's really doing is routing my tasks to Codex and initiating a new thread. So it has given me the first draft version. And then you can see I'm iterating back and forth with Emily And here is the final results, which is now hosted on ChatGPT, and is ready to share with the team.

7:08And I like the overall style. And also it is interactive where I can click on certain web element and then drag within a zone. and then drag within a zone. And while it's not too aggressive. And the layout also looks professional with clear edges, lines, which I like it. And all the images are generated using the latest GPT image model. I would say this is pretty impressive, and it just took me less than 30 minutes

7:31And of course, you can always enhance it. So for example, maybe you can add your own proprietary images or even videos. And the great thing is now with this website design skills, we can create more web pages and landing pages as we need them and your agent or bots can just follow the same process and approach. So using similar methods, we can build more skills to a total of 15

7:53marketing skills library from strategy, content creation, to website building. But at a certain point, you want to start creating specialized agent. So when do you just use the skills and when do you actually need an agent? The answer is really simple. Use the skills when a task is repeatable and the process is super clear. You want the same quality and the same format every time, like

8:14building a page or creating an app. Use an agent when a task needs judgment. It has to interpret a goal, decide what matters, pick the right skills, and own a specific area of work. And to give you a better idea, let me show you how you can create your first marketing agent inside ChatGPT.

8:32In this case, we're creating a growth strategist agent. So these days I try to be real simple when creating agents and just to give the persona, focus scope, and the role, because the biggest value of the agent is the judgment. So these strategies will turn a goal into a strategy document using research or data.

8:50And quickly, we have created the first agent. And if you navigate to the project folder again, you will see ChatGPT create a folder Doc Codex, which contains the agent file inside. Again, you don't need to touch any coding files. ChatGPT will do that for you. Now, whenever you want to ask this agent to do the task, you can just

9:10tag it right inside this project. So for example, we can give it a new growth goal and ask it to propose new campaign ideas or strategies. And you can see it will automatically pick these relevant skills. And that's why you are letting the agent to decide that for you rather than giving it step-by-step instructions.

9:28And then it will comes up with the campaign idea and also the strategy deck. And I like how the deck is being pulled together. it professionally done. Every slide has a core idea. And I found the Astra model is really good at making these type of diagrams and flowcharts. And I intentionally don't want too much fancy design to match the

9:46branding, and it just did that for me. And of course, you can also ask it to include images through the slide deck. So that's one specialist agent and it already saves you hours. But I'm still prompting at my desk. So this time I'm going to show you how we can push it further. So this time I will message our dogs through Slack and have it

10:04coordinate with our agent team. So first create our second agent, which is a content creator. And again, we can just follow the same process. Give it the role and persona. So this content creator agent will create content that thinks in the audience and produce content like social posts, blog articles, etc. And then pretty quickly, we have created our second marketing agent for this team.

10:25So just now, you know, we can tag this agent right inside this project. But this time, let's try to message this agent through Slack. So remember, we have already add Emily or your own dog to Slack. So let's say the team has approved the campaign brief we just did, and then now I can just tell Emily to coordinate that with the team, and say we need two weeks

10:46of social content for the campaign launch. And you can see she immediately reply me back and saying she will find and confirm the brief, get the team's input, and send me back the schedule. . And she even ping me back to keep me updated on the status while the team is working. So imagine I can just walk away and let Emily to handle the rest, and this is

11:06the biggest value I found in using Docs. And when you go back to ChatGPT, you can see basically what Emily did is route my request to my project, and invoke the agents. And in this case she has called the growth strategist and content creator agent And then after like 10 minutes, Emily came back with the results.

11:27And I would say the results is pretty impressive as well. So it has compiled everything into this review PDF containing all six post draft. So it's just like an overview briefing for the team about both the visuals and copies. And I can actually download all the content access from this zip file. So you can see it has everything that I need, the brief

11:47document, the posting schedule. And every post has its own folder, so everything is organized for the campaign launch. And to be honest, I am pretty impressed because oftentimes when we do a campaign, we are not just creating one set of assets, but a lot of different kinds of assets. So having this folder structure is super helpful, and everything is ready to post. And now we can push it even further and ask Emily to schedule the content

12:12on our Notion content calendar. And pretty quickly, Emily has got back. So she has already scheduled all the posts using the content scheduling skills, and everything is now ready on our content calendar for the team's assets. And this is super handy once you have connected your docs to your tools. And this is a use case I highly recommend you try.

12:31The experience is really like working with a real teammate. So for this project, we can continue creating more specialist agent and a marketing skills library they can use. Of course, you don't have to follow this same hierarchy. You can even just start with one to two AI agents. But there is one more important step, which is to update

12:49the project instruction. So if you remember, we have this agent.md file. Now we can ask ChatGPT to review the project agents and skills and then add a brief routing guidance so it has a better understanding of when it should delegate to a specialist agent versus using skills directly. So now everything is set, and let's give it a multi-agent task.

13:12So this time, let's test how the team works together right inside the project. So go back to the brand project. So let's say this time the team also wants to create a lead magnet campaign in order to get more leads for the team campaign we just confirmed in Q4. And this time I will also give it some past campaign performance and then ask

13:31it to use what we have learned to inform these new lead magnet campaign creation. So you can see it's giving me its plan, what are the skills that it plan to use, and confirm me that the analyst is already reviewing the results. So we can actually click on the subagents tab, and you can see this is your

13:48multi-agent team working in action. And after like 15 minutes, the team has ready the outputs. So let's first review the lead magnet. So it is a team meeting guidebook, and I like how it is professionally done, like the website with on-brand images, layout, practical tips, worksheets to make it highly valuable, and end with a final CTA.

14:09And then the campaign landing page, which it hosted locally for testing first. It is also nicely done. So with the same guidebook cover it just created, as well as the inner pages, and this is completely handled by ChatGPT automatically. So this is pretty impressive as well. And also the lead form embedded. Where we can try testing the lead capture flow. So if you use any external lead capture tool, you can just give

14:33ChatGPT the integration or maybe the form ID and let it handle it. So you can see everything is working great. It will give me back the actual guidebook PDF after filling out the form. And once you're happy with it, I can even ask it to host and deploy using the ChatGPT sites. So where it has its own built-in database for the lead capturing, and

14:54you don't even need an external server. Everything is hosted using ChatGPT site. Bonus tips, you can also use Doc for this kind of multi-agent task, and you can always message it through Slack, just like what I did. And you can even email it with a task or even call it and talk it through. So if an idea comes up while you're away from a desk, you can

15:13just let it handle that for you. So you would notice that once we set up a system like this, you don't even need to explain the brand again or give it step-by-step instructions. It will automatically know what to do next. So if you want to build this for your own brand or team, also check

15:28out our eight modules AI growth system for marketing program. It walks you through building your own AI system step by step, rather than just collecting more AI tools. So when you join the program, you will also get access to our community, asking questions, access our past workshop, prompt resources, and templates you can use.

15:46I hope to see you there. And before you go, also watch this whole video playlist about how to better use ChatGPT for your marketing. I will see you next time.