How to become a one person content machine in 2026

0:00And in this video, I'm going to talk about becoming a oneperson creative team. Basically, how all the new cuttingedge tools that we have access to allow a single person to do pretty incredible things in terms of content workflow, ad workflow, creative workflow. So, I am in the middle of this. I put out a lot of content. I put out a video every day for short form. I put out a YouTube every week. We are

0:20clipping those. We're doing carousels. I'm making ads for brands. Plus, we make tons of ads at the agency. And we are more enabled than ever. In this video, I'm going to cover how we are doing video editing using AI to actually edit videos and give you the frameworks that will work for you. Same thing with motion graphics. We are developing

0:36motion graphics in that same exact way. I'm going to go through that. I'm going to talk about how we are speeding up graphic design with similar processes. And I'm going to show you one of the tools that we're using for brainstorming and references to help enable a bunch of this so you can have an exact workflow. Going to be chalk full of tutorials with screen sharing the whole thing. We are here in my office where I work every day. I'm going be showing you projects that we work on right now. If you follow these steps, you will be able to at least 2x your output or half your speed

1:01lock in. So, first, why is this even important? Why is this a conversation? Uh, my friend Resza, he's the CEO of a company called Motion. We're going to show one of their tools, runth, here in a bit. He has this concept he's been harping on called the chief marketer. Basically, this idea of an individual contributor who does an absolute ton for a marketing team. So, for instance, when I was at Ken, we I hosted a panel this summer. The lead marketer of Whisperflow was on that team and it was just him. It had been just him from one to that company becoming extremely popular. It was a single person. Then he began

1:29hiring and building a team around him. And you see this more and more often. My friend Drew, we have a YouTube video coming out right around this one. He runs social media and creative strategy for brands. And he is actually shooting a bunch of the videos for the social media teams. He is editing them. He is in them. He's doing UGC content for a

1:44bunch of them all just as one person. And he's ultra enabled by tools like what we're going to go through. And this role is becoming more critical, right? one person can do way more for a marketing team and then every marketing team needs that one person who is just super cracked. And then if you're a creator like I am, I have support, editors, designers, cuz I'm making a ton of content. But it is so much easier now than when I started to have so much of this done for you so you can focus on the ideas. It is really incredible. I mean, small teams are more cracked than

2:10ever, and big teams aren't going to pivot to catch up. That's one of the hardest things I find when I go talk to the big orgs I do workshops with is it's so hard for them to grasp. if they can grasp it, they don't know how to restructure the org. It's like repair repairing the plane while it's running. It's really hard for them. And that is an advantage for younger people and for younger companies. So to be the creative

2:30hub, there are four key tenants here. Whether this is for you as a creative or for a company and ideation, coming up with ideas. I have lots of videos about this. We're more tactical in this video. Content creation, actually shooting and making things. Again, I have plenty of other videos on that. Then there is content editing, content production. Who is designing? Who is editing? Who is making graphics? How are you making it

2:49good? How are you doing a lot of it? That is what we are going to hit in depth here. And then there is marketing systems. How do you distribute it? Analytics, ads, distribution, accounts, etc. It will also be its own video. So today we're going to cover how to make the tedious parts easy and we are going to start with using AI for video editing which I have been doing a lot. So to give you some context, this video I am showing on screen right here is completely edited by Chat GBT on the Astro model using Da Vinci Resolve on my computer. And we're going to talk about

3:16two types of editing here. So Da Vinci is $300. I know it's not for everybody, and I had never opened it before I started doing this process to edit these videos live, but Da Vinci is excellent. I I compared it to Cap Cut, Premiere, everything for computer use. AI controlling your browser to do the stuff for you. It is by far the best of your options there. So this is where I started. I began developing videos within this. I still do it for some things. You are going to see this video you are about to watch is going to be fully edited. I'm not editing any of

3:43this you're watching right now. It will all be done by AI as well. But then there's a second piece of software called Tessarak which is I think free or like super cheap that edited this video that I did here. I'm going to show you how to use and paraphr flow here. So the difference between using browser use to edit a video and using something like tessoract is that this is designed for agent. So browser use actually takes control. It goes into the editor and actually clicks around the buttons and does all the adjustments. And it's good and it's a little slow. Can it fully replicate the human editing experience

4:11for videos like mine? Absolutely. It is just as good as editing them as I am. But why I'm using Tesseract a lot more is because it is fast. Basically is an editor that is made to be done agentically. There's no extra portion. If you're controlling the other software, it's software meant for humans. This is software meant for an agent. So it can just interface and it can do things a lot faster and you don't even have to touch it. So how does this all work? So first you are editing in chat. And if your expectations are I'm just going to drop this video here and

4:36it's going to hand me a finished piece. That's not quite how this works. But I'm going to show you the exact flow. You are basically chatting your way to a video. So an average workflow for me to create a piece of content like this. This was generated in testact is you send a brief, you provide a bunch of information and context and setup you have for the video. So like I provided my raw shots here. I provided a bunch of images and asked it to fill in other images. I had the song I wanted to use in the background. And I had the script and I gave it all of that information

5:05plus some references. You can see here right in the chat. Reference one, reference two. These are my videos that I wanted it to mimic the editing style and the look and feel of. So that's step one. You are going to give it a brief which requires some preparation. Just dumping all your raw footage and having the expectation it's going to be good is going to lead to mid content. Prepare for it like you preparing to edit the video. And then you have what are you requesting? So for everything that you are going to edit in video and AI, you are going to request a cut down. You

5:29want it to remove all silences and you want to pick the good takes if you repeat takes. So, for instance, when I record, I keep doing a take until it's good. And then with a good take, I stop. So, I can tell it, hey, just take the last take on anything I repeat. If not, you ask it to help you identify which you should pick. Be like, hey, cut it down. Tell me which takes you think are good and let me choose. And it will basically highlight those in the software and you can choose them. But you ask for a cut down. Remove all the silences as close as you can. I will

5:56have a prompt that you will be able to copy that is in the guide that is going to come with this down below. You can copy for audio. From that cut down, you're going to ask it to mix the audio of that cut down. Make the audio sound good. This is where AI is already better than me. I've never touched my audio mix beyond normalizing it. Use this. It will sound much better. It'll mix your songs and stuff much better than at least I would. Color grade. If you are shooting in log footage, ask it for a grade and

6:18to match some of the things you have. That's one of the things I end up still touching a lot manually. I would go look at and adjust a color grade and then tell it to move. Just the benefit of these kind of hybrid workflows. Captions and titles. You ask it to match the captions to your script or just generate the captions automatically and you can go through and edit them and then match them to how you say it. Only one to two

6:35words per line and the exact placement. You will notice in this video I use multiple fonts. So some of the fonts are accentuated or italicized at different points and important parts. You can ask it to do that too. Pick out important phrases and highlight them. Give it examples of caption styles and it will build a framework for that. And then same thing with titling. This video doesn't have a bunch of titles on it. I have plenty that do. You want to identify that. So even if it just does that, even if you are a video editor and you say, "Cool, my cut downs, my audio, my captions, and my titles are all

7:02done." You're immediately just saving so much time that you were spending actually doing that work before, now you can actually focus on the core of the edit, but it can also finish the whole thing. So for instance, I with computer use gave catcht access to my Chrome browser, install a Chrome extension, and it logged into my Cosmos and found more images. I'm it found what I'm talking about. I'm talking about these brands in here. I had about let's say a third of the images I had prepped. I was like, "Hey, find me more. I want the video to move faster." and it went and it hunted

7:25down more and put them inside the video and it just requires that instructions and you'll see here 37 of this 37 first cut is there and then I'm chatting back. Okay, so for the images make them as big as they can. So the first draft of this the images were smaller. I was like go full width on this and then put them behind me green screen out of there and give it another shot. I didn't really love the color. I asked for another color pass, right? So I'm chatting my way through. I have multiple videos in this um where I'll be asking, hey, make these captions serif. Separate these

7:50words on these lines. Make the text 20% smaller. I am feedbacking the video inside the software. And this isn't even like this is a plugin inside of chatbt. I'm not even leaving ChatBT to do it. I never look at a timeline. All I do is ask for the improvements and it does it. And so if you're doing other work like this, uh like I'm just going in between all the other stuff I do in my day. I'm on calls, I'm on Zooms, I'm writing stuff, I'm briefing, I'm working on other content, and I'm just checking

8:14back to be like, "What's the status? Okay, let me add in another edit." And so it's a very casual way to constantly get edits done. But the other main reason I like using Tessax is you can do multiple at once. I can have multiple chains be editing multiple videos versus computer use. You can just do one at a time. So if you want to use that, you can grab that from Mirage is mirage.app/tessoract and they have the prompt for you to copy to start and just put inside your chatbt. I'm using Astra light for all of this. You do not need to use a heavyweight Astra and it does not use

8:42much much usage. I'm at probably yeah 37% left of my week on this and I am hammering it for stuff constantly uh on a max plan. You can do it for light stuff too. So for instance I just asked it to do the captions on this video cuz I hate doing the captions and I just put the final in here to add that on top of and do the audio mix. So to compare where I will still use Da Vinci is when I want to do a bunch of color grading or I know I'm going to have a super complicated edit I want to be able to

9:07tweak manually. That's where I will still use it. I know not all of you are paying $300 for a piece of software. So, I want to make sure I included the free version breakdown as well. But this video uh is a breakdown of the Kaisat new brand was edited completely in Da Vinci. I asked it to grab the images that are in here. I gave it all the cuts including the B-roll and asked it to cut it down for an unboxing video. It generated these images, pulled them off the website, put them on white. I gave it a style reference for that. Again, if you get something that doesn't look

9:30good, just tell it what to do. Like this had little eyebrow text on here and some layouts. I was like, "Just give it to me on white." Um, it gave me this cut down, gave me the captions, me wearing it. I did not touch the edit on this. I just recorded it and prompted. This was only about three sets of prompts to finish this video. I was 300,000 views and I wouldn't have made it otherwise. Like I got that hoodie just to be like, what is the quality of this brand? I'm just curious. I have tons of references like over here just clothes I buy just to for

9:55quality fit wash references and stuff. And the fact I could just rip this video and then put it into the Vinci is one of the reasons it came out and I would even have a 300,000 view video without the ability to edit there. So all of this I have complete breakdowns, prompts and guides that are linked down below here that you can grab. Now I want to talk about design and then we're going to talk about motion graphics and then we are going to talk about briefs. So design one of the main issues with using AI for designs, it does not understand layouts. If you've done if you've used

10:19like Chad GBT or any stuff to generate ads or if you tried to use any of the AI generative stuff to make ads, it all just looks off. And a lot of why it looks off is the grid. So basically it's not it doesn't align stuff to a grid like you see here. So, I've actually been using Framer the website. The website software has like a canvas and you has an agent on the side. You probably heard me talk about before where you can just ask it stuff and it will design it. And so, for instance, like I had designed this landing page template and these descriptors. Um, and

10:43I was like, "Hey, I was actually making a video about this for framer." And I was like, "Hey, can you just add these callout images on it in like a matching style?" I was like, "Oh, this can actually design really well." Like, it's a design canvas and I'm prompting all this with an agent. Like, I'm not touching any layouts for this. I obviously can. I can go click it and edit it here. And this is kind of the secret design tool that we've been running now is that hey, I want to have like a mockup graphic that I want to look like an actual UI UX graphic, not

11:08like a trash AI generated graphic. It's doing this to like match the website styles. And then I can go click and be like, yeah, I don't want to have steps in there. And it's going to auto adjust. And like this is actually a a pretty excellent flow if you want to have design that looks a certain way. And you

11:21can drop images and stuff in here, too. I'm doing all this without images, just placeholders. But yeah, if you saw my Google Flow video, uh literally this is the graphics for Google Flow like I made in there generated this like is another video I did where I were we're putting stock images like inside of these

11:35placeholders for a sourcing video I did. All this is uh framer's designing all this and so this is kind of like the secret hack is they have GPT inside Framer and you can just design with it. And so we're going pretty fast by just laying out a bunch of those things quick. And so again, if you are trying to focus on I want to be as enabled as possible to make stuff that looks good at scale, you're not going to achieve greatness basically with any of this, right? None of this is going to be like I'm not going to make the best edit I've ever made in my life with any of those

11:59tools. But are you going to be able to do a lot more and have it be far better and also be better than like outsourcing some cheap stuff? Absolutely. And on design, Framer is the secret one for that. So speaking of which, Framer also has skills now and they sponsored this video. I'm going to talk about the skills and how they work and why they're useful. So many of you have seen how excited I am for how fast I can actually deploy and design websites with Frame in particular with the new Frame design agent we just talked about. And like we just mentioned, there's also a big

12:23conversation around the quality of design with these new age tools. I call it every bad design you see or something that looks generic happens for the same reason and really the same reason briefs of any kind fail. Nobody gave enough context. This video is sponsored by Framer and that's exactly what their new feature inside of Frame Agent Skills solves. Framer's design agent plus skills allows you to really hone in the design of your web pages and design excellent work enabled by AI across your whole team. So every time I run a community call, I rebuild the same

12:49landing pages on creative director.net. It's a similar hero gradient pattern. You you've seen these. I use the same testimonial blocks, the same custom forms. I'm doing it by hand or I'm reexplaining and giving references to the framer agent every single time. So now I made a skill. I type slash and I can see right here art direction toolkit style and I can write it the way I brief somebody on my team. Use the hero component. Use these type styles. one CTA only headlines under eight words give me some options for backgrounds and it will do that based on the skill and I can mention my last webinar page so it

13:16has a reference and whatever I ask for it builds it from this system instead of starting from scratch which is especially important cuz I'm not going to do this all myself in the future my team is they have the same design backgrounds I do so this helps ensure they can execute at my standards if the first pass is on brand I can still make changes right here in the canvas in the headline add image variations and then publish if you're a designer or a team doing web work over and over or you've never been satisfied with agent-based design tools. Skills like this is how you can turn your standards into a

13:41system. And look, I'm getting this designed in front of me as we do this. And the more images and context I give it, the better it's going to be. You can use the link in my description for 30% off an annual pro plan with Framer. Get back to it. So, this is the fun one. Motion graphics. So, when I talked about video editing, I was doing the video editing in chat GPT Astra, which is my preferred model for that. But I am testing all models, all things at all times, trying to make the best choices for our team. And so I've been working on the motion toolkit for motion

14:05graphics with Claude Opus 5.5. So the key thing to understand about motion graphics, which you can now completely do in this to help accentuate your videos, is you need to give it a toolkit. If you just ask, everyone always just tries to ask, "Oh, build me a motion graphics thing X or Y." It's the same problem you have with video

14:19editing. You need to give it context. And what I noticed is the default choices that it makes are not good. So what I did is I built a toolkit. So all these moves come from clips I took from other videos. So, I went through and found a bunch of videos who had motion graphic things that I liked and styles I liked. I made the little 3se secondond screen recordings, and I asked it to make a library of these different animations like this toss, the haze transition you see here, this swarm of graphics, the contact sheet, all of these things, including like I have all these custom moves I'm looking at for my

14:51type of stuff, fields, cycles, etc. to match my style of videos. It built me this toolkit and every time I've added these over time. I started with like these first eight and I began adding separate ones for when I can give an image. Like all these are meant to be done with provided images. All these are based on like the kind of stuff I've been doing in my scripts that once I do it I actually add it. And when you have a toolkit like this and you can play around with that I need to be able to visualize what things look like. So I want to be able to say hey cool if I was

15:14to do this in green and brown would that be a cool enough visual style? And so then this is attached to hyperframes. So I use claw code and hyperframes. Again another one I think is either free or like 20 bucks. And so hyperframes generates templates for all of these. is it makes it really easy to edit and

15:29change if you basically just ask it. It's similar to the relationship between Tesseract and doing it in Da Vinci where if you do it in Tessact, it's much faster and easier to change things. Same thing here. It's much easier. They can just kind of like adjust the animation versus having to rerender an entire thing is one of the reasons to use hyperframe. So, it'll use way less credits and you'll have more control over what you can edit and change, which is one of the big problems. If you've ever tried to generate stuff, you realize edits really suck, but then you move that workflow into hyperframes from

15:53just doing it direct and claw and it will get way better. And just a quick note, I have generated these in both. So I've also used Astro to do a bunch of motion graphics and it's solid there, too. These models change constantly. This is about the schools of thought you put into no matter what the model is. I'm not going to make an update to this video every time they release some new model like this one's the best. Pick your player. Pick your ecosystem. Don't get FOMO on the next ecosystem. Stick with it and build systems like this that you can do, right? I test everything

16:19because I make content about it. I want the best workflows for my team. I have essentially infinite resources. I know not everyone does. We still do 85% of our work out of Chat GBT. So this is the style kit and the moves kit. So a style kit, I gave it all these fonts, right? These are my fonts you see in my other content. These are these colors and styles that are applicable. You need to build that same kit out with with

16:40references. What do I want to look like? What are the fonts I have? What are the colors? You can make a color picker thing like we did here. So you have a style kit and you have your moves kit. These are all moves. And so then what you're going to do is you're going to go script to shot list. So for instance, this is one I built. I was making a a video for Door Dash. I ended up going in a different direction. I didn't do the animations, but we built all of these in the same way. I sent my script and it built animations based on my script. So,

17:02you will give it say, "Hey, here's my script with the timestamps." You can easily get a time stamp generator. Honestly, I'm pretty sure that all of the chats, you could just drop your audio file in there and it'll generate it for you. You give that to the motion graphics and it's going to generate this storyboard, which I do before anything's made. And it's literally telling me frame by frame which move it's going to use from our move toolkit and what it sees. And I can in chat edit and say I don't like that, I don't like this. I ask for a list of transitions as well

17:26because I want them to all kind of have that retention element to it. And let me show you what the final was there. So yeah, this is an example now of what it created from that. Right? You see all the transitions that are going between this. You see all the graphics that it was able to generate inside of there. All based on the script, all based on the storyboard in Door Dash's colors and branding cuz remember we have the color pickers. I can choose that red can tell the fonts and we're able to generate all this. So all of this is motion graphics done in that process. So walk through

17:50that again so you have it. Build out your style kit. What are your fonts and things you look like there? Then build out your moves. You want these to be pre-approved. Don't let it just wing it. Bring in moves that you like. Then work in transitions between those moves. So you build a library of that. Then you

18:02bring in your script with timestamps. Ask it to generate a storyboard from your script and you will get a doc like this. Edit that. Actually give it feedback. Most people just let it cook. You've got to give feedback. I like this. I don't like this. Just add it in chat. Then generate and ask for edits. This is an absolute cheat code of stuff that used to cost so much money or take so much time and is actually mindboggling that I can even just show you this here right now. All right, the last tool we're going to talk about here is Runith. Run is an incredible tool if

18:30you run ads on Meta that basically takes all the ads you are running. Has a library of every ad all the other brands are running and will tell you what formats are working for you, what formats you should try. It will auto brief. It will auto bring in references. It will even generate a bunch of this. So, it has basically your whole brand's world, your competition, etc. in one place and makes it super easy to brief at scale with actual good ads. This video isn't sponsored by them or anything. This is just something that I use very frequently. And I'm going to give an example of just using it for

18:59inspiration here. So, I can be like uh like like in this one, we're pitching a luxury fashion brand and I was like, okay, I want to go through the ad libraries of luxury fashion brands to show people that kind of mirror the approach that we take. We do this full funnel approach. You top funnel ads, bottom funnel ads, even if you're luxury. And so went and hunted down different styles of ads from Chanel, for instance, and linked them to me here as references that I can use. And even here, I'm getting a comparison of brand formats to proof formats to distinct formats. Who's running funnel stuff? So,

19:27hey, Rag and Bone has a,09 ads live in 25 formats, 40% of them are proof formats. And I can go ask for it. So, for instance, if I'm doing motion graphics or rendering, uh, Tiffany's does all these luxury unboxings. So, I can ask it for those ads. I can click into these files here and just download them, which makes it super easy for me to then go drop into the motion graphics and be like, "Hey, I want edit styles like this. I want this DNA. I want this

19:48caption style. I want this edit style." And it will list these out. So, for instance, I'm working on an unbox toolkit that we're going to use every time I'm doing unboxing for a brand. I want to have a bunch of different unbox styles we can brief creators with or that we can make because everyone just makes the same unboxing video. So literally Runith went and grabbed me 10 styles of unboxing like skeptic hook value stack of what's in the box and around it unboxing and use silent hands only podcast unboxing. I'm like oh these are all I can go grab my toolkit and I have examples of them here and I can go

20:16ask for more links like gift recipient reaction videos. Okay, it's given me four of them and I can pop them over there. So I would say if you are briefing or you are giving context to the kind of stuff we worked on before, especially for ads, uh this is a tool that if you're like really churning out ads, you are making hundreds of creatives a month and doing that is abs like super crucial for all the references that I'm bringing into this because you can't expect like all the answers to the questions you're getting around how am I going to edit this, how am I going to brief this, how am I going

20:41to design these motion graphics to be in your brain. You're going to want to pull them from somewhere and this is basically pulling it from stuff you know people are spending money on designed to get money on the other side. So anyway, the toolkit for video editing specifically is down below and linked. I'm still getting A+ in motion graphics. I don't have a separate toolkit for you for that, but I have some cool new tools that I'm building. Maybe I'll give y'all a preview just for a note. Like I built this studio here. This is a studio where I can do product visualizations from mockups cuz we work on a lot of like

21:09ready to launch products. So in this I uh am able to generate 3D models. I can adjust camera height and angle here, how much it fills the frame. I can speed ramp, etc. I put all these preferences and things in here. This is designed to do exactly what I want it to do. I can even adjust I can turn these backgrounds into gradients. I can adjust what the gradients are. This is all the kind of stuff you're able to build. Like if you really are into this kind of stuff and you really like know the creative things you want, you can build all these repeatable tools for it. And if you want

21:39to be like cracked at doing creative stuff at scale like this, that's how you need to think. Oh, I want to be able to make 3D product visualizations. Well, great. I don't want to make just one. I want to be able to do that with any product. So what would a tool look like? What styles would I want to change? What would be the variables? What can I show it as examples of this double turn versus a single turn? Could I just ask for that or I need to give them an example? What would I want to do being in make a 3D model? How would I make a

22:013D model? All right. Well, if I have a photo, can I make a model from that? Like break things down into systems and build tools for them. That is what we are doing. My whole team is working like that. It's enabling us to put out way, way, way more assets. And look, things look good. All this is hot. Nothing I showed in this entire video was like, oh, it's some bad AI stuff. everything was good. If you are the kind of person that can put this stuff together or has your own toolkit, you're interviewing for a job and you're like, "Yo, here's my custom tools that I have that enable

22:24me to do this stuff better and faster than everybody else." That is an advantage that you have. As always, appreciate y'all watching. Thank you for locking in with