Which Facebook Ads CONVERSION WINDOW?

0:00hi guys it's been Heath from lead Puritan in this video I want to talk about conversion windows and which conversion windows you should select when you're advertising on facebook what you should use with your facebook ads now if you've run a convergence campaign on facebook you may have seen it the ad set level down at the bottom there's this conversion window section now the default conversion window that facebook gives you is seven days click one day view so what does that mean a conversion window is basically the time after someone interacts with your ad that those people who then go on to convert are still included within the

0:32optimization process so let's say for example someone clicks on an ad today if they then buy or become a lead or whatever your conversion event is within seven days they will be registered as a conversion and included in the optimization process and the same with one day view if someone sees an ad doesn't click on it that then goes through to your website perhaps a different way or Google's your whatever and then goes on to convert they will also be registered as a conversion and that's factored in to the optimization process now if someone converts outside of the conversion window they can still be registered as a conversion within

1:08your Facebook ad account but that data won't be used to optimize your campaigns if you're familiar with my videos you're familiar with the way Facebook advertising works when you run a Facebook ad campaign performance often improves over time because Facebook uses the data that you generate to automatically optimize your campaigns so they may be able to see for example that certain types of people within your target audience of more likely to convert perhaps your campaigns converted better times of the day maybe they convert on Instagram better than Facebook or vice-versa there's all these sort of data points that Facebook can use to optimize your campaigns and

1:41that's what you're establishing with the conversion window you're basically saying to Facebook I want you to use this data to optimize the campaign so when would you want to change from the default conversion window for the vast majority of people I would recommend just leaving it at seven days click one day view that's absolutely fine just because you select a shorter time frame say something like one day click doesn't mean that you're going to generate conversions faster it's just referring to the data that Facebook users talk to Mai's your campaigns so you normally want to leave it the seven days click one day do something slightly

2:11longer because it gives Facebook more date which to use and the more data Facebook has the better able Facebook is to optimize your campaigns effectively but when would you want to change it so we either use seven days click one day view or we change it to one day click and we'll change it to one day click when we've tested this and we see see see slightly better results if we're generating more than 50 conversions in a day so if you were an e-commerce business and you're doing reasonable volume generating 150 perches in a day or you're perhaps you know running a lead magnet campaigns one most common

2:44ones or a webinar registration campaign where you're probably generating more than more than 50 leads more than 50 opt-ins a day perhaps you're a service business and you're operating at scale and you are generating more than 50 leads a day but if you get any more than 50 conversion events in a day whatever it is that you're optimizing for in that in that ad set and we found slightly better results from using one day click and we think that's because Facebook when you're when you've got more conversion volume and it has more data with which to use so it can afford to be more specific with the data set it you

3:14just optimized and all things being equal of course we would prefer Facebook to optimize people that are going to convert immediately so that's the two scenarios it's fairly straightforward our approach either 7 days click one day view if you know if you're not gonna be generating 50 plus conversions a day or one day click if you are going to be generating 50 plus conversions in a day okay so if that's been useful before you go one thing on a quick you mention is my Facebook Ads mastermind group which is my free Facebook advertising free Facebook group and it's all about Facebook advertising so there's 80,000 members in there right now fantastic

3:46community full of people just like you trying to get better results from a Facebook advertising advertising every range of business managed imaginable there's tons of Facebook Ads agency owners in there people ask questions they get them answered by experts it's really helping everyone in this community get better results from Facebook with people who get involved and so if you want to join it's completely free all used to do is click on the link in the video description go ahead and ask the join I'll approve that request and we'd love to have you and if this just we go for this videos been useful please give it a like please give

4:16a thumbs up that'd be appreciated leave a comment to let me know leave a comment if you got any questions I know this can be a little bit of a confusing topic this conversion window stuff and of course subscribe to my channel or East face book advertising related con and all the time and if you don't miss out on new content I'm releasing you want to make sure you are subscribed touch soon guys bye