MY #1 TOOL FOR FACEBOOK ADS SUCCESS

0:00hi guys has been Heath from lead guru and in this video I'm gonna show you my favorite my number one tool for Facebook advertising success now this only tool that's been available in 2019 it's only a tool that's been available for the last month or so it's a very very new and extremely powerful so I've got it right in front of me and explain why and now so it's called the Facebook Ads library it's a completely free tool provided you've got a Facebook ad account you can access this tool or something that Facebook provided for everyone and they've basically done it for privacy reasons they want their

0:31platform to be as transparent as possible they want anyone to be able to come in and check the ads that any business is currently running within Facebook but of course for us marketers that presents an incredible opportunity because if you're advertising on Facebook you're really struggling to work out how it works let's say you're trying different campaign types you're trying different sales funnels different strategies you're wondering what will work for me cetera cetera well you can cut that learning phase down enormous ly save yourself thousands tens of thousands hundreds of thousands of dollars in testing and basically copy or model from some of your competitors that

1:08you know a deliverer and great results on Facebook i'ma show you exactly how to do that so here I am Facebook has library I'll include a link to the video just going to this in the video description and let's say for example I was running I was selling and digital marketing related courses now one of the best sellers of digital marketing rates of courses in the world is a company called digital marketer so I could come in here and I could search for digital marketer find their page specifically select them there now first thing I say is you can filter by country so I want to see the ads they're running in the US

1:40versus let's say the UK or Canada some like that I can go ahead and change these you can see all the different countries they're advertising in interestingly Bermuda and Greenland make the list which is which is very interesting okay so here you can see the ads that they're currently running it's absolutely phenomenal tools so let's say for example we take this one here and we go ahead and click see add details so you can see actually everything you can see the copy that they've used you can see the image if they've used a video like they have here I can play it and listen to the video

2:13I can see their headline I can see their newsfeed link description I can see different versions of the ad you see down here it says this ad has multiple versions one or two I can click on the other one take a look at that so that's incredible that's already a great fantastic feature a brilliant Facebook advertising tool to help you improve the results for Facebook ads if you're a carpet cleaner or a architect or a plumber take a look at some of your competitors that you know a delivering great results on Facebook and see exactly what they're doing in terms their Facebook Ads now if you're in a

2:48position where you don't know whether they're actually delivering great results on Facebook I've got a technique for how you can tell that in a second I'm gonna get to that just now but wonder why this is so important for Facebook advertising success is that if you were watching my videos you'll know that a big part of having success with Facebook Ads it's not just the ad itself it's what happens after the ad so the landing page the process that your prospects are taken through in order to make a sale or generate a lead it's very very important and with this Facebook Ads library tool you can see that as

3:18well so obviously I've got a little ad data in here but I can click on open that in a new tab I can click on that link and that will take me through to the landing page the digital marketer ascending their prospects through - from that ad so I can see exactly how they've got this page set up yeah I can see they've got Buy Now buttons or the copy everything in here their imagery they've got this up at the top all this sort of stuff so not only can you see the ad you can also see their entire process after that fantastic new powerful feature I

3:51really hope you don't underestimate how important that is you can use this and you can funnel hack people you can take a look at their Facebook advertising set up at their ads themselves and then the subsequent sales pages to see what what is working and what isn't for those businesses now I said a second ago I'm gonna cut back into here that you may not know you know you may know of examples of competitors that have a great results with Facebook in which case fantastic use those go ahead a model from what they're doing but you may not you may not know any competitors that you may be a plumber for example

4:20going do plumbing companies have success with Facebook Ads is that even a thing here's a way to find out so let's say you come in here find in a plumbing company in your industry you go to their Facebook page you check out their data number one are they running out if they're running ads is a good reasonable chance of those ads are working if they're not perhaps not if they're not writing ass doesn't necessarily mean it hasn't worked just might mean that they haven't tested it yet so keep that in mind but here's the real kicker if you scroll down you can see it's gonna take a second to load

4:51cause I'm recording the same time you can see I'll just get to a reasonable point okay here we go this would be you can see when the ad was started so this one here it says started running on November second 2018 now I'm recording this in August of 2019 if this ad wasn't successful and didn't produce great results there's no way the digital marketer would have carried on running that for nine months no chance they would have stopped running that ad so this ad here is obviously delivering great results and if you go in and you do this exercise and you see that a company's been running an ad for six

5:31months nine months a year that ad and the subsequent sales funnel after it's at their landing page do you offer all that stuff that goes with the successful Facebook app it doesn't set up that will also be working so that gives you much more confidence you could model from the setup they've got from an ad you know I could keep going further back all the way back to October 2018 and that should make you very very confident that what you're modeling from is working for them and therefore it's very very likely to work for you and that's why I think this the Facebook Ads library is just such a

6:04fantastic Facebook advertising tool can really help people succeed with Facebook advertising because so many times I see people create ads where they're trying to work it out and they could work it out provided they're willing to spend enough time and spend enough money on testing and figuring out the process and testing different ads different landing pages all that sort of stuff but you can massively massively shrink the time frame around that process by using the Facebook Ads library tool coming in checking out some competitors to operate to offer similar products and services to yours see what they're doing and model from that and then it could make a huge huge

6:37difference to the success of your business and and yeah so hopefully find this video useful if you have please give it a thumbs up don't forget to subscribe to my channel if you enjoyed the video please pop a comment below always makes my day when people say great video so I appreciate that and before you go something I really would cook quickly want to mention which is my five-part face book out template that you can download right now for free so this add template includes some of the best performing ads that I've personally created for a number of different clients they perform very very different very well they are spread

7:06across different industries you can obviously model from them if you need you know if you if you haven't got enough data from here you can obviously model from that template I've sort of broken each ad down into its component parts to explain what I've included down white so should be really useful if you are looking for better results from facebook advertising free to download all you want to do is click on the link in the video description and you can download it there for free that's a lot guys