Quick Fix #3: SEO Hacks in 5 Minutes with Viola Eva - MicroConf Remote

0:00[Music] hello and welcome to your five-minute seo hack in this hack we want to be using free google tools to find opportunities within existing content and then i'll show you some tweaks that you can be making to rank for more keywords for pages that you already have my name is viola eva and i run a company called flow seo where we help digital businesses to rank on google and increase their organic traffic here i've jumped into google search console google search on console is our opportunity to communicate with google um it is not google analytics google analytics is something where you've probably in and before which allows you to look how many

0:44people visit your website and what do they do on your website google search console is more of your control center in which you communicate with google it allows you to see how many pages are indexed if there are any errors and it also gives you a brief keyword report it's probably not the best keyword report to be found that's what seo tools are for but once you set it up it's free so this is what's making it interesting i'm here in the performance report and i've chosen to look at the last six months now i'm clicking here for average ctr and average position and i'm scrolling down to pages

1:22what i'm looking for are pages where i'm stuck on page two or three or four of google these are the pages where google is showing some interest we are ranking right we made it to page two but we're not getting the organic traffic that we deserve because google thinks we're not quite relevant so i'm looking here at the position column to kind of like find opportunities and i basically want to see where i may be getting some impressions on some clicks but not a whole lot so this one here stands out to me and it stands out to me because it's a good important keyword seo agency berlin but

2:00it's really not getting any good like clicks that make it worthwhile i can now click and see more details about that specific page and i'm typing here to look at the queries so here i can see all the keywords that i'm currently ranking for and that google search console is tracking and showing to me so this gives me an idea on where i'm doing well so seo agency berlin i can see okay i'm almost on page on the bottom of page one position ten that's quite good but then for example there's seo company in berlin where i'm position 19 so i could be doing much better here

2:37and this is also a keyword that has a lot better click-through rate so it might be interesting for me so what i'm curious to understand is if i'm leaving any money on the table here with this keyword seo company compared to my focus keyword seo agency so i'm jumping into the article and it basically allows me to have a look on what i have here and then use another free seo tool called seo minion and i can basically click on analyze on page seo and in can i'm trying to understand if i did my seo basics right the seo basics include adding my keyword into the url

3:15adding my keyword into the page title and then adding it into my headline one and possibly a few sub-headlines i can see that i've done a really good job here the keyword boutique seo agency berlin it appears in some of the most important ranking factors what i can never see here is the keyword seo company it doesn't appear in the sub headlines it doesn't appear in the page channel meta description or url now one word of advice about urls you don't want to change and redirect your urls in this case this is really rolling the dice if you create a new page always make sure to keep it

3:49optimize your urls but if you're already on page two i wouldn't dare to roll the dice and then just leave it it is so i'm jumping into the actual page and i'm typing the word company to see if i'm even using the word company and i can see that i'm using it several times but i'm always using it in the context of talking about my clients basically seo enables your company or your company's goal um and then what else do you have here again it's a as you ordered for your company um we will sleep and breathe your company so what i can see is in this

4:22entire page the word seo company berlin actually never appeared so this is actually a really really good opportunity because i'm already in position 19 and i didn't even use that keyword so if i can now start adding that keyword my chance of improving is a lot better same here is like search engine optimization berlin i'm in position 22 and that probably doesn't even appear on the page so by adding in those keywords that are that are doing somewhat well but not super well but not even appearing in the text that can dramatically improve my chance of ranking i have an seo checklist that you can download here

5:00at floyd.com contents like checklist no opt-in no sign up no nothing you just jump right into my content calendar template and the parts that are interesting for you is the seo checklist that starts here at column h and it basically tells tells you what you should be looking at first it asks you have you done a good job with the main keyword which is the most important keyword for the page but then it also asks you did i use my supporting keywords in the sub-headline in the body of text and here i can see for the two keywords that were my opportunities i didn't even do that so now my job

5:33would be basically taking that page and making sure that i can confidently say yes for all these important on-page seo factors and this is how you can find seo opportunities just by using the free google search console and the seo minion plugin and a free spreadsheet that i offered you here i hope you're going to have fun with this and happy ranking