How To Monetize A YouTube Audience | Dylan Jardon & Henry Belcaster

0:00all of these entrepreneurs they get to the top and then they're like uh I just want to go make content now I want to build an audience cuz it's much harder to do anything else if you don't have an audience we got close to David saaks and he invited us to his 50th birthday party which is like insanity all of these billionaires wanted to talk to us a decent amount we like interested in what we're doing because they don't have the sort of reach that they want no one will listen to them if they put out something no one knows who they are just walking down the street and they want to be

0:29recog ized and known and adored Dylan and Henry clip boys thanks Greg good to be here happy to be here uh usually I invite people on this podcast and I just say just show up but with you two I actually threw a document your way and I said throw some ideas throw some things that you're thinking about because you guys you guys can go out of hand here you know I need to I need to put you in a box a little bit I was gonna say we're we're the show up guys so we we felt very bakas in by you but it'll be good I

1:05was telling Henry uh cuz a lot of these were like ideas trends that we're seeing it's kind of the same idea when people ask us like oh how do you know what videos to shoot like where do you get your topic ideas we're like I don't know they're just everywhere we just see them constantly but like business ideas I don't know if our brains just like turned off to like looking for new ideas we had to force this one one of my ideas I copied from Shan pory my only idea yeah you want to start with that one let's start with that one your only your

1:27only idea is somebody else's idea credit to Shan pory of my first million podcast how we got our start was uh building out his podcast Studio there he was like you guys are sick at video like I think there's this huge video Trend you should be on top of it and I think one of the ideas that would work really well is related to this what the big short did Magic what they did was they have someone like Margot Robbie or Selena Gomez come on and teach this sort of nerdy business finance topic they're hot celebrities so everyone everyone's just like holy [ __ ] look look at this hot

2:01celebrity teaching me something what if you just had this company this Media company that was just hot chicks teaching nerdy subjects oh it's brilliant because who's the audience it's like nerdy guys and then who do they want to watch it's like beautiful women that I know this idea is like probably appeals to like a 25-year-old dude like uh like us at the time um but I see so much opportunity there because they're they're fairly valued in the marketplace of like Instagram or Tik Tok like brands are reaching out to them but all these like super attractive people they don't know how to make money like Henry and I we

2:33got a billion views last year and we have no idea how to make money off of that it's like if we can't figure it out and we care about business like imagine the girl in Brooklyn like what is she doing so it's like if you have uh this Media company that's just built around creating awesome content of just teaching nerdy stuff um that's the dream but like the tangible thing you could start day-to-day is like just doing this for other companies as an agency Sean was even equating it to like only fans he's like put it behind a pay wall these nerdy guys want to pay to see hot sexy

3:03Margot Robbie explain I don't know what a a CD is a CDO um put it behind a pay wall and so now you've got this like you've got this really high quality education content as kind of a play on only fans if someone wants to start this what would you do would you like go in go on Instagram sign some some women probably start on Craigslist uh Craigslist I would probably say like okay like if we were to do this I would probably want to tap into the discoverability of like Tik Tok and Instagram reals like these short and YouTube shorts these shortterm short form platforms that so like if you

3:43wanted to do this tomorrow you probably go find a goodlooking friend go watch The Big Short see what they taught create a bunch of Tik toks see if you can get traction here's the thing though I think that's like the media company side is like okay you want to get traction and stuff but really you don't need that if you're running them as ads so my buddy was actually starting to do this but I think I don't know why he flaked off of this but basically he just went on Instagram reals and I don't know his algorithm just feeds him hot girls so like that speaks to what he's into

4:12but like you find the person that maybe has like 10,000 followers they're they're probably not making a lot of money they're like struggling with brand deals it's a headache um so they're just like waiting waiting for people to hit them up so he had DMD a couple dozen and like their rates are incredibly low and he can just do like these sample edits they'll do a placement for like $250 or 500 bucks something like that if that every attractive girl like they're just the supply is outrageous um so it's just like having an agency just my Niche is just hot girl agency and it's like you

4:47want it for granted you might have to Rebrand if you're going with like bigger clients but um if you just focus on that you just DM them connect them and then you can just do kind of Arbitrage basically try charge when know 10 grand for a bundle the these exist too it's like ugc agency where I think gone and bundled up a bunch of these creators that have a ton of views but don't know how to make money and you can go pay them 50 bucks for a clip a 100 bucks for a clip 150 I think it's it's just that simple simple spin only Attractive

5:19people maybe it's not just hot girls it could be hot guys too but it's like only Attractive people basically what you're saying is you're taking boring Concepts you're you're marrying it with beautiful people boring Concepts beautiful people who would want to go after this idea it's like a young 20s something like imagine if just everyone you work with is just a hot girl if our content wasn't doing well I would probably do this idea which and you you actually you mentioned like because you guys get millions of views and you said you have issues monetizing it like why why it's hard I've got a million and a half subscribers Dylan's

5:54nearing in on a million it's really hard to go get that audience to actually go do do something you really need to nail the the your content and the audience fit if you want to go do something um so like in our case the thing we had before our content popped off was clip. Co our our kind of uh Animation Studio it's an agency that's like a premium product it's expensive animated explainer videos we do that is not a good fit for the 19y olds that watch our free content on YouTube the the key part is we refuse to do ads one people refuse to do them with

6:29us like YouTube shorts which is where we were popping off we'd get like million views every short we put out but it's like early on shorts even now it's probably early so people would be like hey we'd sponsor this if it were a Tik Tok but it's on YouTube and we don't know how to Value YouTube short so it's just easier for us to like make money through an agency and then just not monetize our content it's just always been a real headache to just work with Brands so it's just easier for us to productize something else and sell that even if only 0 1% of our audience is

6:57even open to that as an option we're in like the first inning of creators even figuring out how to monetize of like YouTube content up until a few years ago like the Playbook was just you make your videos and you get sponsorships you get add dollars so people are like still trying to figure out how to actually move my audience to to go somewhere I really like uh Jeremy gfin he was on invest like the best and uh and yeah so all Canadians are smart and he was talking about how creators monetize and he's basically like traditionally it was maybe sell like a $10 t-shirt to 30% of

7:33your audience or maybe it's uh Community that's 100 bucks a month and you saw that to like 5% of your audience but he's he's bullish on the future which is you're only going to sell to one person and it's going to be to get equity in their company which could be a hundred million deal so use your entire audience just to like find that one person who's going to give you a sweet deal on their awesome company and that's where I think uh it's really interesting just to look at the like know sort of Tim Farah's approach of like super high priced or free so we've kind of taken the approach

8:04like hey we're just going to make a shitload of free content and then like if you want this super high-priced thousands of dollars a month agency or tens of thousands then you can do that but for everyone else it's totally free like Alex hormos is running that exact framework make as much free content as he possibly can and then the only thing he's selling is basically access to companies or acquisitions.com where you're giving up a piece of your comp for them to to invest you know for Heros to win big like he doesn't need to do a lot of deals you know he can do two deals a year get 20 30 40 50% of

8:40these businesses and people come to him and they like they're begging for him to partner because they've they're obsessed with him and it's like almost become like a hosy lifestyle hormos Nation Henry was talking about yesterday he went to an Omas sushi place just because he heard Jo briefly no flex yeah it's a flex and a plug go listen to our podcast I was listening to Tim Ferris Tim Ferris plugged this movie Jiro Dreams of Sushi yep so I go watch that I fall in love with jro this sushi chef so I'm primed Joe Rogan hops on his um podcast with Elon Musk and in just

9:22literally 10 seconds he offhandedly is like hey uh Elon you ever been to this awesome sushi place called Sushi by scratch or something they're in Texas and Chicago and whatever Beverly Hills um elon's like No And they move on and I'm like sign me up jro Dreams of Sushi I trust Joe Rogan and 10 seconds later I I booked a reservation it's crazy we were talking about that with like kind of why we don't want to do brand deals is because you want to avoid the FTX or like just losing any credibility it's likey if we just never sell anything like we're just only building trust and

9:57like when we do sell something it's our own product product which we we've created ourselves like honestly we haven't promoted clipped or company in the past very much because we're like it's kind of like a six out of 10 product right now like we're not proud enough to like promote it to our audience we want to like go back and refine it which is kind of like what we've been doing the last couple months is like getting it to an eight out of 10 ideally 10 out of 10 um and then we can come back and sell it and we know like everyone that buys the product is going

10:23to have the best experience now they're going to trust us even more um so that that trust factor is like something that we're really conscious of it's interesting because what do you charge like five 10 grand a month seven now yeah it depends but yeah you might you might look at that and be like it's such a pain to actually deal with that price point although it sounds like a lot of money and you might be like my price point is gonna be 25,000 a month or 35,000 a month and that's the Jeremy gfin point which is which is I was just talking about this on my first million

10:54actually episode will be out by the time this this comes live Henry threw the sushi Flex I figured I'd uh hit him back I was telling Sean and Sam about average client size for late checkout are Innovation agency so that's the agency that partners with like Dropbox and companies big big big companies and helps them do product zero to one and the average size is a million dollars a deal so it's like you don't have to do so many deals for it to be worth it I actually think that agencies a lot of these like Creator Le agencies and agencies in general are going to go more

11:30lowend and like cheap cheap cheap or like high-end hundreds of thousands of dollars per year uh customer value you said that in passing speaking you said that of like yeah our average deals is like hundred grand or more a month they wanted to move on and just go like what's slate check out like about design I'm like dude your your [ __ ] purchase size is like this is what they're subscribed to and they'll stay with you for a decade or whatever it might be it's like that seemed insane to me and I'm like why isn't everyone trying to cra crack that code cuz Greg clearly

12:00figured it out it's a tough racket first of all you have to say no to smaller deals which is really a lot of self-discipline and then I also think that doing deals with like the Nike size companies of the world like you really have to do a lot of relationship building there's a lot of shmooing involved and building smoo with us yeah it's it's it's it's a lot of a cheap schmoozer shaking hands and kissing babies you know but if you have an audience you're kind of like doing shmoozing indirectly you don't have to moves with Joe Rogan you're just going to work with him because you know it's

12:31Joe Rogan totally it's kind of the shortcut having a pod being on YouTube like it builds Affinity my buddy runs Corp Dev at this really large tech company Corp Dev is it's the people who buy companies it's like head of mergers and Acquisitions so let's say like zck wants to buy clipped Zuck would be like okay let me CC my head of Corp Dev and that person is actually going to like negotiate the deal and get the transaction done you'll be interfacing with that person this guy was like um the president of our company shared um your Tweet in our slack and said like everyone look at this so what

13:14did I do this morning I woke up knowing that I DMD her and was just like hey like let's catch up so I do think that building content is like a shortcut to to the Shmo I actually put this on the dock that you made us fill out the the boxing in in terms of like Trends we're noticing is all of these entrepreneurs they get to the top they've sold their thing they've accomplished their mission their Northstar whatever and then they're like uh yeah I just want to go make content now I want to build an audience cuz they feel like it's that much harder to do anything else if you

13:49don't have an audience the story version of that point was we had a a blowup like in a good positive like rocket ship blowup way like a year ago or two years ago I when we were doing clips for the Allin podcast we got close to David saaks and then he invited us to his 50th birthday party which is like insanity all of PayPal like just like the coolest people in Tech um were all there and even like the entertainment world so it's like crazy party but like all of these very rich billionaires they wanted to talk to us decent amount of them were like interested in what we're doing

14:22because they don't have the access or like sort of like reach that they want no one will listen to them if they like put out something no one knows who they are yeah just walking down the street and they want to be like recognized so they see sax and chamath getting adored and they're like hey I want that can you guys make me that and so we just saw like hey they're frustrated like what if we just shortcut like just made enough money to like you don't have to stress like let's just get to that level and then just focus on having the reach with the Right audience that was like seeing

14:48it tangibly like them asking us for help on this thing one of them was was single speaking of like the hot girl agency and he was like can you help me grow on Instagram because I talked to the founder of Instagram and he's like Instagram is actually the best dating site there is if if you can be popular there then it's like the easiest thing in the world to just DM anybody or they DM you he like just blow me up there cuz I want to like this guy had made all the money he had done all the things but he didn't have a wife and so he's like

15:13talking to the the founder of he's probably talking to like Kevin CM he's like can you make me popular on Instagram I think that's just the evolution of status symbols you know status symbols used to be all about cars and houses and physical things but like having a million followers on Instagram or or having almost a million subscribers on YouTube I was talking to a buddy not daily like that's not his name and we were talking about um like my my realization that like the the number one relationship is like in life is the wife or your wife or spouse I should say partner sure partner all of

15:52our attention should be focused on like what's the best way to find that person um like even more so than than like making an absurd amount of money he's like dude why are you even thinking about a wife when you don't even have a million subscribers dude it just like get the reach and then it'll be the easiest thing in the world to just like filter for that person all your interests are out in the world and people can see them all the time so it just like filters nicely he'll also like look at all his comments you got to like see your inbound if you're going to like

16:19filter through to figure out who's on your wavelength Henry's laughing probably because like all my conversations regress to this like topic of girls and wives and stuff yeah I mean no I was laughing because I think what Nas said is hilarious well it is it is hilarious and I think like so I I met Nas once and he's been on the Pod but I met him in person once I told him to meet me at a place for coffee he walked in and literally everyone is like you know Whispering that's NZ that's n and he goes and we go to order a coffee and you know I'm like I'll have an Americano and

16:56what do you want NZ and he's he says yeah I'll have an Americano and the uh Barista is like I did my graduate paper on NAS daily and we we grab the coffees we sit outside I was like does this happen often that you get recognized and stuff like that and he was like everywhere I go I get recognized and I was thinking to myself like is that a good like right yeah maybe maybe what you maybe you found your girlfriend from from this maybe you didn't I'm not sure I think she was a fan actually um but like is that the best liit Mist test for

17:38finding a partner I just wouldn't want to get recognized personally I just want to order an Americano so I think there's two schools of thought there's like I want to be famous and I want all of the attention and perks that come with that and then the other school of thought is once I'm wealthy I want to like get off the grid and be like lowkey how do you think about it I can touch on the the being recognized bit maybe Dylan can touch on The Dating bit in terms of being recognized but there's a difference between like alist celebrity in public recognizability and like YouTuber I feel like there's this wall

18:15between um audience and A-list celebrities I'll uh Justin Bieber or George Clooney or Selena Gomez those people literally can't go out in public people can't relate to them they almost don't seem like humans whereas like a n in public a Casey neack going through the streets of New York maybe it's this parasocial thing but because we feel like we know them better like they're a friend the audiences don't actually bother them as much uh Counterpoint like Casey cuz Casey's studio is right next to ours we just had the New York City marathon and one buddy invited him so he's like dude I don't want to go run

18:51that because I'm just going to get recognized everywhere and it's going to be miserable he hates the fame side of things one of my buddies he was like in terms of like money Fame power like what motivates you I don't know right now it's Fame just cuz I think it'll help me find a wife and like kind of be in cooler Social Circles but like really all I want to do is just play sports all day and like read books and like if I do those two things I'm happy which it doesn't really like slot into any of those categories if you have to pick and

19:15you have to order it money money Fame power yeah Power I don't even know what I would do with power well power is kind of like influence I view it as like uh like people will listen to you follow you into battle um I don't need that my my quest is like I need the money so that I can have freedom from all of the things I don't want to do and can only do the things that I have to do I feel like you say that and like you already have a shitload of Freedom yeah no I'm chilling our lives are pretty good I don't know that's kind of why our

19:47friends laugh at us cuz like we're probably like the least ambitious ambitious people it's like yeah we want to build something awesome in 50 years but we're in like absolutely no rush to get there it's like why aren't you monetizing these ways are like um if we talk rean it's like oh you could build a community and it's like I don't know it's just not like we're not 100% on that wavelength so it's like we're just not going to do it and like maybe we don't monetize our channel for another three years and we just waste 20 grand a month for that whole time from what I

20:13understand you guys are bringing in seven figures of revenue from clip definitely Revenue you're making money on clip yeah and you're taking that money and you're reinvesting in content right correct all of it every every so your plan is that not like the Mr Beast type strategy which is like I reinvest everything in content until you know I have all this attention and all this Goodwill and all we have we have no clue it's until doing it we have no clue we have no clue what's on the other side of until it works so like we'll keep doing it because we haven't seen any downside and it's kind of fun

20:52to do there has to be like an outcome right like there has to be a goal that you yeah and for us we hated school can we make learning fun so like that was the mission and right now we're just kind of like blindly trusting the process we're like if we make education content we make it as fun as we possibly can and we build as massive an audience as we possibly can then something will come down the line you know we'll point that into something down the line but for now it was just like make learning fun get views Patrick Campell he he kind of wrot us he's like hey you guys should

21:24have like some Vision some some mission to be on and that'll at least like direct you so when you get on podcast you have like something to talk about other than we're lost just figuring things out day to day we've kind of had this like hazy hey school was shitty like we love learning but we hated school that's a problem our version of solving that is like these funny animated South Park sort of clips for nerds and then maybe haot girl agency to do the same thing we really like the educational component of like teaching things like it's cool to see say Harvard put their classes online but it's like

21:56I'd rather watch Tik Tok than Harvard CS class how do we smash those two together like get a CS class on Tik Tok here's a business idea for us there you go here's a business idea it might take 10 years all right but in 10 years I could see us having some play on like a con Academy Con Academy is like very technical videos about math equations every student watched them because they weren't learning in class um so maybe we do a play on that it's just a huge library of of the kind of content that we make that makes learning fun um and then students can watch as little as

22:34they want to get interested about topics and they can go as deep as they want if we do like full-blown courses or series one of the regrets I actually have is not doubling down in making learning fun as a business we was working on a product called Wall Street Survivor right after the economy crash 2008 and people saw like their net worth go down 50% and we're like I don't understand why what's happening so we built a game around learning how to to play the stock market added Badges and gamification all this stuff I started a YouTube channel and I wrote the scripts and you all

23:13appreciate this as animation people we created animated short videos we published it that business by the way ended up selling so that was that was great but I gave up on YouTube animation short form and I just checked and all the videos now I'm looking at them now have hundreds of thousands if not millions of views yeah are you going to plug the channel you check it out it's on you YouTube uh Wall Street Survivor you can check out the early old animation videos my lesson from that is that like dude this this it takes time you know some sometimes it takes 10 years but I do think that you're you're

23:53on to something if your mission is to make learning fun I think you're on to something oh these are sick yeah are they actually sick or you just saying that no they are and you've got millions of views I know it's crazy I'm just hovering over them um just like watching the the kind of the thumbnail play but I love it it's like whiteboard animated it's like it actually it's kind of a lot like a Patty Galloway who breaks down creators on a whiteboard our our thing is like we don't know what the best business will be out of this we're probably like 1% monetized on what we could be and it's

24:30like okay that that sucks but it's like it's fine 1% is enough for us to like be happy um but like if we keep moving in the direction of dumping all our money back in and we're like we we really like improving all our edits we don't know who's going to compete with us because you got to be ludicrous out of your mind to spend 20 grand a month making these and building the team and like we have access to the best animators in the world so it's like it's just really hard to compete with that we're just going to keep digging our moat and like that's

24:55all our job is just keep digging right now and creating something that's the most awesome thing in the world and no one else is going to be able to touch us because they they don't have creators that are fun or it's like fun creators but they don't have 50 Grand a month and 10 years to work on building this moat that's kind of the goal is just build the moat and then whatever Castle we end up wanting to build we we'll build are you guys like running both companies or are you thinking about hiring someone to run clip wait oh both well okay so for for The

25:26Listener you have clip agency you have your content ecosystem which is Dylan and Henry and then you have Smart nonsense which is the newsletter right correct and smart nonsense will probably end up being the umbrella for all of the the content stuff we didn't want to promote clip because it was a six out of 10 our job right now is get it to a 10 out of 10 and then hand that off immediately to Henry's brother to run the business side right now it's really painful when we have the opportunity cost of making more content if we can just focus on creating the best content and that's the top of the funnel and

26:03then we have enough money to have someone come in and and run it really well that's when the machine's really going to take off like right now we're kind of dabbling in both and it's like this really annoying world of opportunity cost um like we'll be on sales calls right now because we're trying to like improve the product it's like ah why are we doing this when we could be getting 5 million views but it's really temporary we've had the issue of like always leaving a little bit too soon to start the next thing um and not like setting the foundation right which is why we've kind of been in

26:33this like one to two million realm with our agency for like two or three years just cuz we like immediately took off to start making content and then that that blew up but then like this starts to fall apart so like we kind of [ __ ] up in that sense but now we're coming back to build the foundation strong and then like hand it off properly so we can focus on content it's still hard and we've had all the luck in the world so it's like godamn if you can make it work like Greg we we like look up to to people like you that that actually Crush

26:59business cuz like business is so freaking hard to do successfully especially when you don't like have your best friend as a business partner or um any of the amazing fortunes we have I have like multiple businesses that I'm running the way I see it is you always got to start with one idea get to product Market fit with that one idea hire an operator and hand it off and do it one by one the cool part is you have real product Market fit with clip if people are paying you a million dollars or more like this product Market fit there back I think what happened because our marketing

27:36worked really well at certain points in time it would make up for a shitty product so like all in podcast sharing all of our clips and they'd all point back to Henry which points de clipped it's like that just blew up demand like crazy so we could just drop the ball left and right with like not ideal product and it'd still make a million plus dollars a year so you so what you're saying is you have had sales maybe retention wasn't great exactly it'd be awesome if people well stayed for a year or two years or something like that we just like there are ways to

28:07build the product better and I think we were like masking a shitty product with just good sales and then when we stops doing like free clips for a nval or David Sachs or like Tim Ferris type all we're getting is word of mouth and that's why we just been like steady state because like we haven't done marketing ever um and it's just not growing because of that and it's kind of a shitty product um but now it's better now we're like figuring out like how to actually improve it so sorry to sorry to cut you off but just pushing back on I don't think we have product Market fit we're

28:37starting to get that now if I were you I if I would just be spending 90% of my energy getting product Market fit for clipped because clipped is your oxygen basically I would put a line in in the sand I'd say I want my average customer to last 16 months and I'm gonna do things to to make that happen and these are the five seven things that I'm going to do to make it happen and I wouldn't do anything else like I wouldn't tweet I wouldn't create content I wouldn't do anything else except that once I hit 16 months then I would move on to short

29:15form and I would be like okay short form video my goal is to create two pieces of short form content per week and I would only focus on that and wait and with a one product Market fit metric which is could be whatever a thousand likes on a video then once you have that you can't hand that over but you can automate and systematize a lot of it um and make it easier on yourself maybe you hire ahead of like script writing or cont you know there's a lot of ways you can do it then I would move on to the podcast and then I would do that and then I would go and

29:53do smart nonsense which is like making learning fun and and easy via the news and do it one by one it's it's a line it's one by one like I call the multi preneurship where multi preneurship works is when you have some dots and you connect it one at a time where it doesn't work is like when you're creating like a circle and you're kind of just like trying to do everything at the same time what do you think of that this is where we've had some uh difficulties we're figuring out exactly what you're say we launched everything too soon so like the newsletter now we

30:25we went to this like daily newsletter which I think is awesome but it's also distracting because it takes say just like at least an hour or like a couple hours of Mind space um a day or a week we have that thing running and you have like the shorts content and you're like trying to get to the 16mon uh clipped customer retention um so we just have like a lot of different ball and the podcast we're shooting daily so just like a lot of balls we're juggling and I'm kind of in the mindset of like okay just put newsletter on pause don't focus on growing it or it's in just like focus

30:56on the business but Henry's really good at doing multiple things at once so we kind of like get by with just me focusing on one thing and then him kind of keeping everything alive but I don't like that because I'd rather we just both nail one thing because we have a lot of things that could go well but uh we're doing none of them exceptionally well what do you think Henry turn it into the the group therapy yeah it's it's it's like what Dylan said where we're like big zero to one guys as soon as the thing's getting on the tracks we're like okay we we want

31:27to manage all these people and like do the same thing over and over again for all of eternity so we always leave at like 0.9 yeah like on the product Market fit thing clipped works for the 30 customers we have this turn thing is is a problem yeah like I don't know if it's a product Market fit thing we like literally didn't know how to do sales so there was no inbound um and we weren't running any sales process on anybody right we had a wait list to like 200 people that we just forgot about and we're like oh [ __ ] and then we hit them

31:55up like 6 months later and they're like fig out my problem what are you guys doing like [ __ ] we should have sold probably if someone goes to clip. co it'll probably be different by the time this comes out but I'm like it works it's just we don't have like the entire front end or like the demand side of the business figured out and we're not nurturing leads we we had the demand and it was just like creating the good product and then we like stopped promoting it so like demand went down and it was it was all kind of confusing I guess figuring out the 16th month 16

32:27month client like uh lifetime it's like how do you test that in like two months because we're trying to get out and do these shorts that are working right now that we don't know if they're going to like work forever we we think they will is there a way to test like maybe it's like referrals or something like that for like a proxy for who would stay a year and a half without waiting the actual year and a half a lot of our agencies that we run we constantly doing temperature checks just checking in with clients to see how we're doing and also if like they're thinking

33:00something um and just getting ahead of it you can extend not only could you extend the customer retention but they actually really appreciate you coming up and saying like go hey like I noticed you were silent when you saw this logo like is there something wrong and just really being attentive to their needs that stuff actually works and systematizing the whole thing so like how do you automate those emails so it comes out when thing when work is delivered or and that's where the the systems and the processes are really important um which I'm guessing you don't have like automated emails and NPS reports Greg we

33:43got nothing we're getting in there we're getting in there now we're starting to figure it out it's not a necessarily a product Market fit issue it's a processes issue right right we look at a normal company and it's like oh they're very Hands-On our company was like here's your editor you guys do whatever the hell you want we're going to check in when you cancel there there was nothing with the the little temperature checks you're talking about it's like that's like business 101 but we like just ignored it altogether so I think that would probably double um retention in itself so that's sort of what we're

34:15working on now we're kind of in that move right now that transition we're like kind of barbell things it's like we want to go pretty low-end with sort of a like a head hunter model of like a lot of people use our our worldclass animators for like shitty podcast Clips it's like you don't need the best animator in the world to do that so like we should be charging more because like if we're charging less like if we're charging five grand a month and someone's using the best animator for shitty podcast Clips that's a problem we're like not charging enough so we're getting to like hey just pay us once

34:47we're g to find you someone awesome and that like pays for us to keep hiring the best of the best to use on our own content and like maybe a 25 Grand a month or a 50 Grand a month or or maybe one day the Greg 100 Grand a month uh sort of package Dylan and I probably have to acknowledge as Founders is we'd rather not be the one to 100 guys and so I think what we need to do is like find that person because it's just not our strength so I think we should quadruple down on our strength not try and like fix this thing that we're not that great

35:16at which is even why I'm I'm bad at YouTube because I'm like we already cracked zero to one on YouTube like getting to 10 million subscribers is just like one to 100 with a business I'm like I don't want to do that um so then I I'm like [ __ ] oh the newsletter that's a cool thing to do I think our goal is just like build a good product that gets enough cash to like find that person that wants to take it one to 100 and they can sort of like figure out what the best product it's like writing a job description CEO of clip and and

35:46putting it out there and trying to get someone who's the best at that and just be like I'll give you 10% of the company or whatever let's go exactly that's pretty much where we're at and we're currently going to see how Henry's brother who's a couple years older than us but like actually gets growth in a company his startup sold to uh a big Bank like he has no desire to make content no desire to be the face of something Greg do you have any uh wise business wisdom like the um other stuff where you see us going wrong or normal first of all I'm impressed with you guys like that's why

36:19I wanted to chat with you guys um I I see you as like you're doing cool stuff and you're doing your own way you know like which is interesting like you're not just copying other people you've got a unique perspective so that's really cool if I were you I would just think about what are the individual business units I want to create with the one kpi just focus one one by one and I think acknowledge like you did the hard thing which is acknowledging that there's certain things that you're good at and certain things you're bad at I think being like real with yourself around like yeah I don't like cleaning the

36:56dishes but I I should be cleaning the dishes you know there's some things that like you just have to do and some things that you don't want to do so I think acknowledging that it will be important but also hiring out probably for clip I think having Henry's brother will be really important but I also think like you guys know the business you've dealt with clients understand how to create amazing animation anim and you've created clips for the world's biggest podcasts so obviously you know what you're doing you just have to you have to have a North star and in multi preneurship you have to have these like

37:31mini North Stars so that's all that's my biggest advice for you and honestly anyone listening anyone interested in like this sort of thing it's like you'd be surprised how simple the advice is and I like the like one kpi each so say it is the 16 or year and a half retention for clients I'm clipped and it's like just like just focus on making it the best experience and then yeah it reminds me of the Peter teal thing where it's like everyone has like one metric one metric that's the only thing you're focused on and like don't talk to me about anything else uh yeah I really

38:03like that before we head out who's one Creator or business person that you you're looking up to right now each of you the been talking Jeremy gfin a lot yeah bonus points for nonobvious people we're trying to get to like the first principles of inspiration and get to like the primary source which would be like a Warren Buffett a Charlie Munger so we're we're like always looking for the most timeless stuff our whole approach to content is like rather than compete like basically everyone's competing in the world of content and it's really freaking hard because you're competing if you just decide not to compete and be in this world of your own

38:39then there's no competition there cuz I'm really into like SEAL Teams and like military stuff there's this Sean Ryan Show podcast that I've been listening to a lot for military content there weren't many podcasts that were blowing up and like talking to operators as an operator and it's just like he owns that world and so anytime I'm thinking of something like oh what is the SEAL Teams like or what do the Army Rangers whatever it might be I just go to that but that's just with my own personal interest for every person in between Warren Buffett and Alex horos there's lot of information um and we want to be doing

39:13stuff that that was applicable a 100 years ago I was invited to a small Tony Robins event and so I went Don't Judge Me listener or you guys I was really impressed with how he like laid out his whole stage basically like I made that mental note I went home and it was the day that the Alex her MOSI like uh webinar was I watched the webinar and it was exactly the stage that Tony Robbins had the next day I went back to Tony I spoke to Tony's team and they're like yeah Alex is like a big fan of Tony Robbins just goes to show you that like everything is

39:48kind of like a remix of something someone else everyone has primary sources Etc I used to like put Casey net on the ultimate pedestal then I found found out Casey neistat's actually just a carbon copy of his brother van neistat who's just a cop carbon copy of the artist Tom Sachs who's probably a carbon copy of 10 other things and so that's when I I had the same kind of realization I think the only reason that like Dylan and I are kind of sitting here today is because of Naval rant right after college we were really lost we were both unemployed and we found Naval rant on Joe Rogan's podcast and

40:20like changed our entire life changed how we changed how we think about everything how we value our time how we value money um just as like a tech philosopher guy he kind of changed the course of our life I've been really into Palmer lucky and what he's doing and he was on invest like the best uh recently and he was talking about kind of what you're saying Greg of like looking at what's Timeless like old ideas he was saying how everyone right now we're just obsessed with like looking around us what other people are doing and copying us but like rarely do we look more than 10 years

40:51back and so everyone in VR was like competing like looking at what other people were doing in VR and it was all failing but he'd just go back and read like 60 years ago like the the ideas that they had around VR and he was noticing basically everyone was like there was just like one design that had like simple Optics but like it required a lot of compute and they just couldn't do it at the time so they just like discarded the idea and no one ever like went back to it but in the future like now people were like still using these super heavy Optics that they had to make

41:22up for having lack of compute back in the day they didn't realize we have the compute now so he just went back and like was able to basically reduce all of the weight that they had on their VR goggles and just simplify the actual um physical part of it and uh optically distort the images and stuff so it worked out I'm like way above my pay grade in terms of like the technical side but basically um same thing happens with anderl and his like military companies everyone's ignoring like what they were researching in the 60s just um applying those old ideas to current day we like now we have new technology but

41:58people still forget about all these like classified documents but returning to those with the modern uh technology Warren Buffett missed the internet like everyone's talking about AI like Warren Buffett just skipped the internet he got apple he got apple he got it late didn't he like he wasn't buying Apple in the seven you know in the 80s or something right I think it was like 20 18 or something 10 years after the iPhone eight years after the iPhone yeah yeah so it sounds like homework assignment is we got to find older texts to uh to read figure out all this stuff absolutely the out of stone of

42:37stone pavad Gita is that one boys this has been real bring I knew you'd bring it you said you'd bring Ruckus and you brought you brought some Ruckus we'll put the the links to your YouTubes especially Dylan's in the show notes subscribe Twitter help him out c l i PT . Co check it out thanks Greg thanks Greg