11 Years of No BS Facebook Ads Advice in 31 Mins

0:00I started advertising on Facebook 11 years ago in 2013 I spent more than $50 million on Facebook ads and generated more than $200 million in revenue for our clients during that time period and I've run ads in just about every industry you can think of now I say this right at the beginning to let you know that I know what I'm talking about and you can take the advice that I'm giving here now that you know it comes from a reliable source I'm going to compress those 11 years of Facebook ads experience into this one video let's get started Facebook ad results fluctuate that's just life now a lot of

0:30advertisers obsess over trying to get consistent day-to-day results they want the same number of leads the same number of purchases the same cost per lead the same cost for purchase basically every day that's silly it's more or less impossible to get day-to-day consistency and it's a waste of time to try and aim for it now the reason why so many advertisers go wrong with this is because they treat Facebook ads like it's a video game like they're up against non-player characters in terms of the people they're advertising to and it's just their inputs that are going to determine the outputs and they're forgetting that we're advertising to

0:58real people that are affected by real world events by external factors I'll give you an example let's say you're selling Sunglasses if it has been bright blue skies really sunny and the last 3 or 4 days and it is today you are going to get more purchases you are going to get a lower cost per purchase sometimes significantly so than if it's been chucking it down with rain and really overcast now that sounds quite obvious I say that to people and they're like well yeah of course but then they don't apply that to their own business and their own ads sunglasses and weather might be an

1:24extreme example but all our businesses are affected by external factors outside of just the ads that we we create so instead of aiming for day-to-day consistency much better to extend that time Horizon I like monthly how are ads performing this month in comparison to last month if you've got a 15% Improvement in your cost per purchase for example great if we're taking that long A Time Horizon it's likely that we've done things to help improve that should quickly mention around seasonality if your business is affected by seasonality highly you might be seeing worse or better results this month versus last month just because of the time of year in which case you need

1:56to compare say this October to October last year as a poster this October to June this year that's a that's a little aside extend the time rizons and just give up on that day-to-day um consistency of session that a lot of advertisers have some leads are good some leads are bad get over it I don't think I've ever heard a Facebook Advertiser be really happy with their lead quality everyone wants better lead quality and there are things you can do to improve lead quality but you cannot eliminate bad quality leads as some advertisers seem to be aiming for again that is a waste of time you are always

2:28going to get some leads that come through that aren't great quality I mean take my business for example we really pre-qualify people before they're able to book a call for up done for you services and most of the leads that come through are also really warm because they've watched my content or we've been advertising them for months sometimes even years so they should be really high quality leads and often are really high quality but we still get poor leads that come through it is impossible to eliminate it so it's much better to just accept that work on getting better work on improving the things you do have

2:56control over convert who you can and then improve those other elements don't fight seasonality now the longer and longer I advertise and the more I operate in this world the more I see that seasonality is such a strong force and as an Advertiser it's much better off not to try and fight the tide not to try and fight against it but to instead embrace it and try and take advantage of the good times so I'd much rather a business that sees much better results During certain times of the year spends a lot more money when they see better results and a lot less on their ads when

3:27they see worse results as opposed to trying to keep things even or actually see some businesses trying to do the opposite they want to create consistency month to months they spend a lot of their budget on the worst times of year and less of it on the better times of year thinking that that's when they get better results and and that's silly you're going to see much better results overall when you take a broader wider View and it helps I've been doing this for so long I can step back and see okay our annual results would be better if we take this approach and it's it's a

3:51longer term view than the vast majority of advertisers digital marketers um will take if we take advantage of the good times and scale back during the bad times like with my business for example as a meta ads agency the best time of our year is Q4 unsurprisingly why because lots of advertisers want help with Black Friday campaigns with Christmas campaigns it's a busy time of year for um a lot of businesses e-commerce otherwise and therefore we get more clients and more interest in our services so we ramp up our ads spend on our own ads we ramp up our content creation then and we scale it back

4:23during the summer months when we know things are much quieter I've also noticed that the larger scale at which you operate the more you you actually see seasonality so let's say for example your business is turning over $5,000 a month okay one person business most likely and you know 60 Grand a year and and relatively new if you see a a 20% drop at $5,000 a month and you go down to $4,000 a month that might just be natural fluctuation hard to see that seasonality if your business is doing $5 million a month and you see a 20% drop because of seasonality to $4 million a

4:56month you're going to really notice that and feel that and it's going to feel more significant cuz it might be cost Associated more difficult also works the other way by the way when you go to scale up from from the larger numbers so the something to be aware of that if you are seeing seasonal trends at lower budget levels as you spend more that's likely to be more impactful not less it means needs more planning need to be prepared to go harder when the times are good to really take advantage of them just something that I've noticed over time particularly as we've um increased our scale the best Facebook ad results

5:27come from solving the hardest problems it's much more difficult to replan rescript re-record re-edit a 45C video ad with the intention of increasing average watch time so that more people make it to the end so that more people hear the call to action so that more people convert that's much more difficult than just going into your ad account and messing around with a few targeting settings and the reason why doing the former recreating that video ad to try and improve average watch time can yield a much more significant Improvement in results is because your competitors are also lazy and and they don't want to do the hard work either so

6:01whilst they're twinker about with targeting settings you just go quickly in and change and you're doing this hard work this difficult work these hard problems to solve if you're able to do that that's what immediately separates you from the competition because people aren't willing to do that so when you really want to move forward and you really want to move the needle when it comes to your Facebook ads ask yourself the following questions right what have I been putting off what do I really not want to do what is a lot of effort to improve and the answers to those questions I think you don't want to do

6:30there a lot of effort that are really difficult you don't know how to do if you can improve those and solve those the percentage Improvement you get in results is going to be much much higher from anything that's just quick and easy go in and Tinker with this or change the color of a background on an image or anything like that give me a Relentless Facebook Advertiser over a skilled Facebook Advertiser now I've built a Facebook ads agency hired tons of people to offer the service of creating managing optimizing Facebook and Instagram ads and you realize that some people are definitely more naturally talented at this and others I'm sure

6:59that applies to just about anything right but the absolute best aren't necessarily the ones that take to it naturally the best Facebook advertisers are the ones that commit to volume because if you create a ton of ads and then you set those live and then you take the time this part is really important you take the time to analyze the performance of those ads and work out okay why has ad a performed a bit better than ad B but ad C's like ad a that hasn't quite performed as well what are the little nuances what are the details okay I think this is why this one's done well this is why this one

7:30great okay then create new ads based on that information based on the analysis you did and then rinse and repeat right you set those live you give them some time you analyze you do it again you do it again you do it again you do that enough times that Relentless approach to Facebook advertising and it is inevitable that a you're going to end up with some ads that perform incredibly well which is probably completely business changing and completely life-changing if you're a business owner but also beat you're going to become a really good Advertiser it's really hard not to become good at something if you make a thousand ads over the next few

7:59years for one single product it' be very very difficult to not be exceptional at that and producing exceptional results with that much repetition so relentless Facebook advertising is absolutely um an approach that you want to take if you're like I really want to be fantastic at this I think this could be a game changer for my business just think I want to be relentless and take that approach sometimes a 20% Improvement in return on ad spend is all you need now 20% might not sound very much but what it can often allow you to do is massively scale your ad campaigns whilst they're still profitable so let's say

8:31you need for example a 2.5x return on ad spend in order to be break even that's your your break even number well if you can if you're roughly achieving that return on that spend and you can increase it by 20% that might allow you to spend for five times as much maybe even as much as 10 times as much before you then once again hit your break even amount because if you can improve your row ass at lower budget levels as you scale your return ad spend is likely to decrease slightly so you might end up in the same point in in terms of your cost per purchase but you

9:00might be spending let's say five times as much if you can get that initial Improvement in return on aspect what does that do for your business well if you're spending five times as much and you've got the same cost per purchase as you did before you made the Improvement at the lower budget levels you're now acquiring five times as many customers and compounded over time that does incredible things for your business you're building this massive customer base that you can Market to again and again and again if your products and services are good then people are having positive interactions there'll be Word of Mouth there'll be sharing they'll be

9:30coming back and you do that for a number of years and the business is able to get that 20% Improvement and then scale because of it is light years ahead of the one that doesn't so sometimes we can get a bit overwhelmed and feel daunted by the task of I really need to improve my ad results if you realize that sometimes all it takes is a 20% 25 30% Improvement in Ras that seems much more achievable shoot for that and what may come of it might be a lot more than you think come a sec take a look at this so this is in my menhip program right and

9:58the results and winds Channel and Tara said this in 2 weeks of joining my Ros went from 0.7 to 8.03 and I've only implemented maybe 30% of the feedback was going to me so far which is that's just incredible that's awesome so Zoe up here she joined the MIP program with 35,000 raffle tickets was thinking she wasn't going to sell them and she ended up selling out completely with 2 days to spare and we've got loads of others in here we've got tons of people just sharing information around how they've done well great results they've got if you're interested you can click on the button beneath this video that'll go

10:30through to page and a website you could book in a free no obligation call with one of my team members to find out more information hopefully we get to work together hopefully you join and you'll be sharing fantastic results like Tara and Zoe of done just here targeting is far less important than you think now when it comes to Facebook ads targeting used to be make or break used to be one of the absolute most important things but it's not the case anymore meta has spent huge amounts of money and put so much effort into not making that the case they've introduced things like Advantage Plus shopping that takes care

11:00of the targeting for you they've introduced things like Advantage Plus audience that allows you to offer suggestions but till take advantage of Mets at machine learning processes to find the best possible audience and put your ads in front of many many Facebook advertisers are now using open targeting which is look just advertise to everyone and you go ahead and work it out basically when it comes to targeting now as long as you don't make a big mistake like overriding the systems and only targeting a really small audience you're fine your ads are reaching the right people a lot of iers if they aren't getting great results they think oh my

11:30ads just aren't reaching the right people they are it's other elements that you need to fix and this ties into a previous point where it's easy to change targeting it's much more difficult to recraft and offer or re-shoot uh high quality video ads but those are the things that you need to put your time and effort into cuz that's where you can get your compettive advantage it's not targeting anymore the single most important setting in your Facebook ad campaign is the performance goal now this used to be the campaign objective and it's still important that you choose the right campaign objective but all that really does is narrow the selection

12:00for your performance goal and you can still undo the good work you could you do from choosing the right campaign objective by choosing the wrong performance go so most of the time I'd recommend that Facebook advertisers choose either sales or leads as their campaign objective but it's very important that then when you get into the adset level and you take a look at the performance goal that you don't then go and mess it up by optimizing for link clicks or Impressions or daily unique reach or one other things you want to optimize for the thing that you really want which is most likely a purchase or

12:28a lead depending on your business and just to show what a big deal this is Met has released some data saying that if you want purchases the difference between even within a sales campaign optimizing for link clicks versus actually optimizing for conversions and then making sure that it's the purchase conversion event is 74% so by optimizing properly and optimizing for purchases if you want sales you get 74% more sales with the same budget than if you optimize for link clicks either using the traffic objective and then following that through or using one of the other campaign objectives and then overriding the default and going with um link

13:03clicks that's a really really big deal just from a little tweak there so absolutely make sure that your performance goal is aligned with what you really want from your ad campaign cost per conversion increases as you scale now a lot of advertisers feel like this shouldn't happen or actually they incorrectly assume the opposite that oh once I'm spending more I'll get a better um cost per conversion that's unlikely to be the case unless you've got issues with exiting the learning phase but that's a that's relatively rare at this point point the reason why as you continue to spend more typically your cost per conversion is going to get

13:35worse going to get more expensive is because meta is so good at finding what I call your hyper responsives so the people that are most likely to buy most likely to become a lead literally with in the Target area that you're advertising to they will find the best possible people so when you're spending a small amount of money you might be saying to meta look advertise to the best thousand people a day possible in my audience that are so interested in my thing that are actively Googling it that are part of Facebook groups about this product or this hobby or this service or whatever that are that are sending out

14:05all these signals to show they are absolutely ready to buy and then as you spend more and more and more you're then saying to meta okay yeah I want you to advertise to those thousand people but I also want you to advertise to another thousand people a day and met is like okay we can do that but obviously those people aren't going to be quite as good still going to be good but not quite as good as those core hyper responsive prospects and then that carries on you get to 5,000 people a day and the people you're now advertising to again you still got that core but there's only so

14:30many of them so the more and more you spend the less of those hypers sponsors there are as a percentage of the people you're reaching and then you get 10,000 people a day and 100,000 people a day and you're getting broader and broader and broader so this is something that you this is just this is not something you can change this is something that inevitably happens the solution if you're running to this as a problem is to make sure that your ad campaigns are successful enough at lower budget levels in other words you have enough margin so let's say you're aiming for a 3X row but

14:59you're that's what you're that's what you would accept but you're currently operating with a 5x return on ad spend okay fine we can scale and yes our 3x is going to go to a 3.2 and a 3.4 and a 3.8 maybe but that's still fine because that's still really nicely profitable for our business and if you do scale and reach a point where you're like ah our Ras or our cost paay conversion isn't where it needs to be you can stay at that budget level improve your campaigns better offers new ad creative and then look to scale um again from there that's how this works so it's something to be

15:29aware of it will happen it's inevitable um and it's all just about improving your ad campaign so that it has less of an impact because I would rather a business that operates with a higher cost per conversion but generates way way way more customers because even if your profit margin on those new customers acquired might be a lower percentage if you get five or 10 times as many of them the overall profit you actually make is going to be much higher you build a customer base things we've already talked about um than the opposite but and that holds a lot of advertisers back they don't scale

15:58because they see their Rass getting worse they see their cost per conversion going up and they think they're doing something wrong nope it happens it's all about better ad campaigns and and at some point you need to decide on a tradeoff you need to go okay I'm going to cap out here because there is a trade-off between scale and profitability if I keep spending more and more and more we will achieve larger scale we will get more customers but our profitability might drop and there's a line there for every Advertiser and it's going to depend on you and and the business objectives and all that sort of

16:27stuff there is a trade-off there but that's the dynamic and something to be aware of don't be lazy customize your ad creative for the different placement options yes you can just use Square images and videos across all placement options it'll obviously look fine on the feeds and it will look okay on stories reals Etc but it only takes a bit of extra effort to um create new versions of the media that work really nicely vertically obviously work for feeds and square or square-ish format um and then you've got your landscape um set up as well and it just doesn't take that much extra effort but the results can be well

17:02worth it and actually when we create video ads sometimes we will record uh multiple versions like we record a vertical version We record a landscape version because we know it's going to look different in the edit when it comes out and we will actually create different video files for even within the vertical options for stories and reals because we want to put the captions in different place for reals versus um for stories because we we feel like it looks better that sort of stuff is like the extra you know one to 5% that you get and you'd expect from you know and better ads agency when you

17:30upload your media and you go through the process you'll see there's like three main groupings of um ad placements and formats that meta wants create something that looks good in all three it's worth the effort just takes a bit of extra time and can improve your results the most important part of a Facebook ad in order are the offer the offer is the single most important part you could have a really poor Facebook card that delivers fantastic results if the offer is good enough can't work the other way around no matter how good the other elements are if your offer off is rubbish no one's interested they're not

18:00going to buy then it's your creative we've talked about that a lot already then headline then format testing and working out which format works best for your business is it image is it video is it Carousel it's really important then it's your primary text then it's that CTA button you want to get the language right in there and then it's description now the reason why I like to to list that out in order and and create a list of the various elements of a Facebook ad is because that should be the priority in which you test and look to improve things so start with your offer

18:27particularly if it's not converting very well then move on to your creative then work your way down the list um you don't want to end up spending time resources testing for example the description or the text on the call to action button if you haven't got creative offers headlines that are performing really well do those things first those are the bigger needle movers and then work your way down the list good advertisers copy great advertisers steal now I know that might sound quite extreme but but let me explain an hour of research can save you literally months maybe even years of trial you can use the Facebook ad library to

19:01take a look at the ads that your competitors are running to take a look at the ads that people in similar niches are running to you that look like they're performing really well and then you can model from those and create your own versions they do need to be your own versions I'm being somewhat dramatic with the term steel but I wanted to make the point by modeling from what other advertisers are doing you can massively shortcut your path to success particularly if you're a beginner and you haven't worked out the nuances of your Market market and what ads need to do you could just benefit from all that

19:32testing and research that another Advertiser has done particularly if it's one in a similar Niche to yours something that you can bring in that would give you a competitive advantage and make you stand out that could be such a shortcut to success save you so much time and get you much better results data quality is crucial now since iOS 14 was introduced a number of years ago now and other privacy measures have come into place we've had less accurate data than we used to have and that's a real problem for us Facebook advertisers because if we're getting less accurate data within our meta ad account it means that meta struggles to

20:06optimize our campaigns properly meta needs to see conversions they need to see who's taking actions in order to properly optimize and get us the best results possible that's really really important it also makes it more difficult for us as advertisers to analyze the data that we're using that we're seeing and then use that to create new ads to improve our results if the data is not accurate it's really difficult to know what's going on and to make decisions and honestly the is only going to continue going this way as more and more privacy regulations and restrictions are brought into place now the solution is hyos hos is the best

20:38tracking and attribution software for Facebook and Instagram ads it's a software that all the big players including myself use I use it to track the results I generate from my own ad I also use it for all my organic content as well which is really useful so someone comes through and books a call for our done for you service for example I can see exactly where they came from with a lot of accuracy and that allows me to make decisions in my business which is really really helpful and let me quickly show you how important this is so I'm in my hyos dashboard um I've isolated one of our meta ad campaigns

21:07and I created a report for it so we can see the data and you can take a look at this so this campaign spent just under £2,000 generated £15,000 in Revenue but here's the really important bit reported versus revenue and in this column we can see £12,000 now what that means is that out of the £15,000 that this campaign has actually generated hyos has been able to report on the full 15,000 £12,000 of which meta was not originally able to see so if we're just looking within our meta ad account not using hos we would have seen that £3,000 of revenue is generated from this campaign and that is not true at all

21:41that is a much much lower roas number than the actual £15,000 of Revenue that was generated for a number of years now meta's ad tracking capabilities have not been as accurate as they once were because all sorts of privacy regulations have come into effect and it's only heading that way it's only becoming more and more difficult to get accurate data and uh and track our results as we need to be able to do this is a relatively extreme case and the reason why is because meta has a 7-Day maximum attribution window and this is an ad campaign that's retargeting for one of our services that people usually take a

22:12lot longer than 7 days to make a decision on so someone clicks on an ad they often won't convert within 7 Days meta simply not able to see that data and that's where Hy Ros comes in the important thing is that you need accurate data and hyos takes care of that so if you want to get better results from your Facebook ads without actually having to touch your ads go ahead and sign up to H High us there is a link in the video description ad creative isn't either good or bad it operates on a scale now the best ad that you create in a thousand ads is going to

22:40be so much better than the best ad you create in 10 ads now the one out of 10 ad might still be a good ad the one out of a th000 ad might still be a good ad but the one out of a th000 ad is definitely going to produce much much better results you might see for example that your best ad out of 10 produces a 2X return on ad spend and your best ad out of a thousand produces a 10x return on ad spend five times more results for the same ad spend and that's completely business changing probably completely lifechanging so don't think of it as

23:11like binary good bad think of it as how can I make this better how can I make this ad creative as good as it can possibly be and the rewards for getting one from something that's already really good to an ad creative that's absolutely fantastic is enormous I've seen businesses completely change I've seen whole Industries be changed by one exceptional piece of AD creative so don't underestimate the power and the importance of constantly trying to make that ad creative as good as it could possibly be and really sort of fighting for those marginal gains if your ads aren't working that might be because you're playing the wrong marketing game

23:50I'll explain what I mean so when we're advertising our own marketing Services we are playing the trust game we need to show Potential Prospect that we know what we're doing that we can deliver fantastic results and they need to trust that we can do that for them as well so how do we do that in our marketing we using a lot of client testimonials we're using a lot of screenshots from client ad accounts we're using a lot of proof that's the marketing game that's the single most important thing that we need to get right in order to get new clients for our for our dfree services but

24:21different businesses need to play different games so let's say for example you had invented a new type of bicycle and you were trying to sell that well in that case you need to play the better game because you need to convince your potential customers that your new type of bicycle new type of whatever is better than the previous version and they should therefore switch over there's other games you could play the value game if you beat your competitors on price if you're uh able to undercut them and and deliver more value for the same price or or for Less uh you could play the save time game if that's what

24:50your offer does if it if it saves people time but the really important thing here is that you need to work out what marketing game you need to play with your own ads and then play that well that could be difficult to work out sometimes the fastest way is to test a whole bunch of options and you will find out over complicating your Facebook ad account is easy to do and it's disastrous so sometimes you add in so much stuff you add in so many new campaigns you're testing this and testing that and you you've just got so much running that meta gets thoroughly confused and when that happens nothing

25:19works you don't get any conversions or you get a really high um cost per conversion which you obviously don't want so when you run into that scenario which is easy to do the best thing to do then is just turn everything off and then create one campaign with one adset use Advantage Plus audience to make sure you don't overly unrestrict it and then use your best offer from your best ad from all the previous ads that you've run and just focus on that really simplify it down give it a week don't mess around with it and just allow your ad account to stabilize that very often

25:52brings results back allows meta to go okay I get what we're trying to do here this is really simple optimize a campaign produce better results and then you can always look to add and make things more complicated um again later on but there are times where you just need effectively an account reset and that's how you do it only two Facebook ad metrics matter Rass return on ad spend and cost per conversion and actually you want to choose one of those depending on your business and optimize the vast majority of your decisions and the things you do within your ad account around that one metric now if you can

26:23track your return on and spend not all businesses can or or they can't easily if you're a service Bas business you're generating leads much more difficult to reattribute that back uh whereas if you're an e-commerce specific example you can see your return on ad spend um very easily but if you can go for Ros go for Ros if you can't then have a look at your cost per conversion and then use that to do almost all of your analysis and and a lot of your optimization decisions around so yes there are lots of other secondary metrics you can dive into but treat those as secondary metrics if you want to look at your CTR

26:53to see if you can improve your ads or look at your hook rate to see if you can get people to engage with your video ads more or look at all these various other elements that you think okay how do we diagnose a problem how do we find two things to improve performance yeah that's all fine but what I don't want you to do is use any of those secondary metrics to override either your turn on out spend or your cost per conversion so you never want to be in a scenario where you are turning off an ad that has a good return on ad spend because it has a

27:20low click-through rate that's backwards if it's got a good return on ad spend great it doesn't matter if the other metrics don't look as good now if it's got a bad return on ad spend and a bad click-through rate that's when you would go okay well maybe that's why let's see what we can do to improve this but really focus on one of those two most important metrics I Don't Fear The Advertiser that has created a th000 ads for a th000 different products I fear the advertiser that has created a thousand Facebook ads for one product imagine how good your Facebook and Instagram ads would be if you committed

27:52to creating a thousand ads for one offer for one product or one service it would basically be impossible for your ads to not be some of the very best in your Niche if you just kept going and you made them and you took the time to analyze the results and you tried to make the next ones better and you did that process again and again and again until you made a th000 ads we briefly touched on this earlier but I really wanted to to emphasize this point you'd absolutely be one of the best in the niche very likely you'd be the absolute best in your Niche which leads me on to

28:22my next point which is that when it comes to Facebook ads all the rewards go to the very best and and here's why the best advertisers make more money from their ads as in they literally get more purchases more leads that convert into customers Etc that allows them to spend more than their competitors so they can scale they can acquire a lot more customers and grab a much larger market share they can also push up the price of advertising to the point where maybe only them or only the best advertisers are actually profitable and that often creates a dynamic in in many niches where there are a handful of advertisers

28:58that just get incredible results and enjoy all the rewards and then a whole bunch of others that struggle their advertising is not good enough to be healthily profitable at the market rate at the market CPM um for that nich has been decided through the auction system based on on what I just described so you absolutely want to shoot to be one of the very best that's where all the rewards are with that in mind I'd recommend you pick niches that you can dominate because all the rewards in any Niche go to the very best it's important that you pick a niche that you have a realistic chance of being one of the

29:32best in for example if you wanted to run the best Facebook and Instagram ads in the global car market basically impossible like think of who you're competing against and they have some of the best marketers huge budgets like really really difficult right but could you be the best Facebook and Instagram Advertiser for patio cleaning in your local town that would probably be quite easy to do so that's why they say there are riches and niches because by going nich you avoid a lot of the really hard competition you can speak more specifically to a certain segment of your audience of your target market really satisfy what they want and you

30:08can always look to broaden out later but go small and then broaden out much easier to do it that way then the other way around and my next point is that you have to adapt with the Facebook ads platform since I first started advertising in 2013 there have been so many changes to the Facebook ads platform it is completely unrecognizable now from what it was then and that's only a trend that's going to continue cuz meta is constantly working to try and improve things to make it more efficient so as advertisers get better results so we spend more money etc etc so it's really important to stay up to

30:38date I see comments on my YouTube videos all the time I speak to Facebook advertisers all the time that are using strategies techniques that used to work really well a few years ago and are just out of date and don't work anymore and it kills their results so you have to stay up to date one of the best ways to do that is to subscribe to my YouTube channel cuz I constantly release videos on the changes and the latest things and keep people up to dat that's a great way to do it and I'd also strongly recommend you check out this video because in this video I share a new Facebook ad creative

31:05strategy that I haven't talked about before that's working really well right now go ahead and check it out