Greg Isenberg on AI Tools That Will Replace You (or Make You Rich)

0:00there's an unfair advantage today if you know how to use some of these tools you want to poke holes in that there's no holes to poke this is going to happen and someone will make a billion dollars doing this it's low risk high probability of success putting it in your daily workflow is going to pay the greatest dividends you've probably ever seen it required a team to create a product launch a product now you have people like us sharing how to create products for nothing all that's required is motivation can I tell you the tool that I've been using for the last week that has probably changed the game for

0:33me from a productivity [Music] standpoint what is your go-to you have a question you move your cursor to a tab I'm sure you're using all kinds of AIS but what is your go-to is it open AI is a deep seek Claude what are we talking do I look like a deep seek guy to you Chris no yeah no thank you no as of February 27th that's when we're recording this and I say this because I'm constantly changing my stack my AI stack you know and I think that's everyone I think anyone who's making AI as a part of their workflow like they're constantly learning like oh my God clo

1:09just dropped 37 I'm gonna go move to that or perplexity just launched deep research I'm gonna go use that so my current stack right now when it comes to I have a question and I want to figure out an answer to that question right now I'm using like deep research for 80% of my questions and what that means is I'm going to grock I grock 3 which is just grock 3 deep research as of recording this free amazing I use chat GPT Pro deep research when I want like a little extra horsepower but it well you're paying $200 a month but I mean you're going to pay in time it's going to take

1:48you grock 3 deep research query takes about a minute or two chat gbt Pro deep research is going to take 5 to 10 minutes and for like the light stuff I'm using perplexity still I really like perplexity I like the UI I know I should be using Gemini more I just don't no to me Google's like the the Boomer in the room Google we know you have all this data I don't think you're using it right I think you drop the ball it almost feels like they're late I've been playing with the Google stuff a little bit over the last week and I will say that it's really good notebook LM how do

2:26you like notebook LM it's really good I think it's it's like that's their MVP right like so my hot take on on Google is I think that they actually are just you know launching the tip of the iceberg like I feel like they've they're probably from a tech perspective like above and beyond everyone else you know their incentive is I I don't know how forward thinking they want to like launch things right because they have that search business that's making money on ads right so I don't know if they want an AI first world to happen ASAP but anyways my point is for the average person like we all should be playing

3:03with Gemini because it is really good how do you like using deep research on perplexity versus deep research on open AI deep research on perplexity feels like it's really good what I like about it is you can it gets the main points across and it's the UI again is just so simple but you know sometimes I I don't want simple like I don't want headlines I I want to go deep like you know they call it deep research for a reason you know so there's some I'm not like saying that perplexity is a bad product or perplexity deep research is a bad product I'm just saying that when

3:44I'm in the mood for like it's Sunday morning and I need to go deep on something I need chat GPT Pro deep research but if I'm like I've got two minutes before meeting and I really wanted to answer this question but I I don't want like a quick chat GPT or a quick perplexity answer or quick Rock answer that's what I'm going to perplexity deep research yeah I don't know if you probably didn't see this but about 20 minutes ago I tweeted about deep research vers operator on chat GPT and like to me like operator came out first we made some videos it was fun to me it's kind of

4:22like a party trick and deep research is like the the replacement because it's it's just doing all that in the background but better but faster without the API limitations without like all right you're on Facebook monitor the window every 5 Seconds like I haven't touched operator in like two weeks almost because of deep research the problem with deep research is The Branding of deep research like no one wakes up every morning and it's like wow I want deep research I think a lot of people wake up every morning and they're like I want agents to go and do my work for me what people don't realize is that

4:56deep research is is still agents like there there's agents going and scouring the web and and and putting it in a way and formatting in a way that that is easy to consume so I think if open AI launched deep research and called it a research agent no we wouldn't be talking everyone would be using them it would be you know but I think because it's called Deep research it's just lot less exciting to the average Joe I mean they nailed The Branding with operator and they completely whiffed it with deep research yeah totally now grock three big step forward in my opinion do do you

5:33think like I just don't understand how how companies like Twitter are catching up so fast with such a smaller data set I know they have a lot of data but it's different data like how how is it so good well it's good data it's really really good data I mean how you know Twitter has been around for 20 years almost almost you know closer to 20 than 10 right I think Twitter came out in 2006 or something we're talking about billions of tweets and also a lot of new tweets that are super timely so they've got a really interesting data set so it's a mix of they've got a really

6:10interesting data set and Elon Musk is like Elon Musk you know I heard some crazy stories about him figuring out ways to get a lot of gpus and creating a I think they stores them in in Tennesse and you know making the impossible possible Elon Musk is is you know this is not a political statement it's just like he he's able to do these things that a lot of other people can't do I think that's the reason why grock 3 has become such a good product like I thought grock 3 was going to suck honestly yeah it's in the stack it's in the daily driver is grock pulling from

6:50like e externally outside of Twitter as well yeah I think so okay because I'm over here thinking like there's 80 billion websites and open AI is buil on that and then there's billions of tweets if grock is pulling from a fraction of those websites and then I could see how they could be competitive you could say that people create websites so it's kind of like tweets but it's people create tweets you know I think people are underestimating how valuable Twitter is to creating a high quality llm yeah what do you feel about this thing this pendant have you looked into these what is that this is the Limitless pendant

7:29where it records everything I'm like the total weirdo I wear it everywhere and people like what is that and I'm like I'm I'm just like an evangelist cuz I think it's awesome and I want to record everything I don't care about privacy I'm like I don't have privacy whatever I want to record my whole life and then like I could write an autobiography with a prompt or I could ask it you know how am I a good dad you know based on how I talk to my kids or am I a piece of crap husband was that gaslighting you know like it's just it's just everything I

8:00don't understand why more people aren't taken to it is it because of privacy is it because it's just too early what do you think okay walk me through what Limitless is and yeah this is not an ad they don't sponsor me but I think it's cool so they're only on test flight right now on the App Store so that it is an iPhone app and then a piece of Hardware it works well two days battery life and it's just always listening you got to keep it within two feet of your mouth it they just came out with an update last week that will identify my voice

8:30so I trained it on my voice but it doesn't know anyone else's voice it just says like you and then speaker one speaker two speaker three and it shows summaries of conversations and then you can click into it and open it and it will show verbatim every single word spoken and then you can ask it questions you can say like give me highlights of my conversation with Nick yesterday or what were the 10 most funny things said in my presence yesterday you can't ask it to cover like a week or multiple days only day at a time so it's still pretty early but it just records everything and

9:02I just think that's cool and I don't even know why I think it's cool yet I just think it's really going to come in handy one day I understand why you think it's cool and I'm a nerd like you at the same time I really don't want to wear a device personally so I don't know if people are watching this on YouTube or on Spotify and apple but I have a analog of course you do Casio blacked out you know cuz I'm wearing an all black out wow that must have been expensive man dude you didn't even know we're talking did you put that on your credit card I

9:36put it on my credit card and let's just say that I got 100 points it was 56 bucks okay okay wow okay it's a flex it's a flex right I have an Apple Watch it's sitting at home collecting dust the reason is when I'm in front of a computer I want to be as plugged in as possible possible and I've got tons of apps that I'm constantly using lately I've been using granola the not taking Ai No taking app things like that but when I'm away from the computer I don't want to I don't want a device on me yeah I just don't that's that's where I'm at

10:15I agree with that my phone my default setting is do not disturb 247 I have this watch for running long races but there's no notifications nothing pushes to my watch I'm totally in the camp of like why is it so normal for anyone to get anyone's attention at any moment in the day like that should not be normal or healthy right this at least is not interactive it's just like a piece of metal right there's no touchcreen it doesn't buzz it just records so at least it has that I think that this is going to be very temporary eventually you know my watch will just be recording because

10:50you know if a phone's in your pocket it's not going to hear I kind of look at it like I look at biohacking when I first got into biohacking like all right let's track everything what's my pulse oxygen level like what's this this is and then it's like okay am I getting fat no do I feel okay it's just the mid whip meme 8020 right so I'm probably just like in the middle of that mid whip meme right now I'm like in my church Church of Jesus Christ of latterday saints we're big on U genealogy ancestry um you know recordkeeping and so it's probably in My DNA to an extent and my grandkids

11:23probably don't care that I had a conversation with Greg today you know in a hundred years I think they will by the way I think that well because it's you well no not even I think I'm just kidding I think if I could go and listen to my ancestors or people that have passed like I would pay any amount of money for that I'm a nerd like that like I need like I'm I would love to hear that here's an analogy my mom is a an avid Journal she has written in her journal daily her entire life she has like 150 journals that are this and I told like every time I see her I'm

12:01like Mom I got to get your journals I'm going to scan them I'm going to transcribe them and I'm going to turn it into an llm and I can ask it questions and I she doesn't really care she's you know it's obviously her journal she doesn't want it on the internet but when she dies and I told her this like those journals are all mine and I just think it would be cool to be like you know what what were the 10 biggest trials my mom experienced when was she the saddest when was she the happiest and I'm not a journaler I can't do it I don't want to

12:29but this is like my cheat code to journaling you know what I'm saying so some so my kids can do that to me one day but I will say Greg let me interrupt myself I'll take the other side of that argument for a minute it doesn't get like my insecurities my feelings my thoughts and that's the important stuff you know hopefully it can combine with what I'm doing on my screen it could make assumptions y y y I hear you I like I want the the outcome of what you're doing with the Limitless but I don't want to actually wear it is kind of where I'm at it's the same like someone

12:59asked me this morning oh Greg you should totally Vlog more because I was telling him a story of how I I got invited to this Billionaire's house this famous Billionaire's house and all it was a crazy event just put it that way and he was like oh man if you would have vlogged that I'm sure so many people would wanted to see what it's like to have met that person and gone for dinner and seen some of you know the craziness and I was like yeah but then I'd have to like take out my phone or have like a GoPro type thing and I would feel weird

13:35about it I don't know it changes the dynamic there's there's two types of people there's people like you who want to adopt Hardware type devices that because you believe that the outcome is worth it like the upside is worth it and then there's people like me who from a hardware perspective like software I'll try anything like I will try anything but from a hardware persp persective I'm really if I'm going to purchase a piece of Hardware or even if someone wants to give it to me I need to make sure that the upside of it is absolutely massive okay that's fair that's fair that's where I'm at yeah understood are there

14:15any like interesting kind of gimmicky AI wrappers or just like these any interesting tools that you're working with nowadays that that are really cool or interesting either from a user consumer perspective or from a business perspective can I tell you the tool that I've been using for the last week that has probably changed the game for me from a productivity standpoint yes please there's an app called whisper flow have you heard about it it sounds familiar but I don't know anything about it I always used to make fun of the person that would transcribe their voice you know go into the notes app and be like Siri like take this note you know

14:55note for Uncle does that I I it was the it is the by far the most Boomer thing of all time I always saw it and I was like how do you look yourself in the mirror honestly until I discovered whisper flow whisper flow it uses AI to basically transcribe what you what you're saying and it does so in a way that is a magical experience I remember the first time I tried chat GPT and and I queried it and I got an answer and I was like it was an aha moment I had the same with whisper flow my friend told me to try it and then we started texting back

15:33and forth through voice I would record it and I would just say like hey like glad you're having a good time on vacation and you know I hope to see you soon and thanks for sending me that picture of my niece or whatever it is it was the aha moment because it was literally perfect the commas were perfect it took out when I said literally or took out when I said like or and now I'm using it everywhere I use whisper flow everywhere when people get slack messages from me it's likely whisper flow so thinking about how you use voice as a part of your day-to-day I was never thinking about

16:09voice I've introduced voice into my day-to-day and people think that you know I'm sending these long slack messages that are like really well thought out of in the past what I would be doing is like on liners because I didn't have the time to write right right right and format format format with whisper flow and again I'm not like I'm involved in whisper I just think that didn't use voice now I use voice we've gotten to the place where like Siri isn't good let's be real but with llms and AI something like whisper whisper flow is a GameChanger so it basically takes what you can already do

16:45an iMessage and it just levels it up it everywhere on your iPhone exactly you can like whisper to it literally like you don't even need yeah you don't need you know Siri it's like okay Siri or hey Siri and you got to like literally oh my Siri like went off you literally have to grab a loudspeaker and blast your message into it for it to hear but for with whisper flow you just quietly say it and it's going to pick up on it okay that's a good one I'm going to try that and it's it like embedded in your keyboard or it's a standalone app exactly it's cool because it also like

17:23it'll like bullet out like let's say I'm sending a slack message to someone sometimes you know I'll say a paragraph or I'll just start talking to it and it'll just format it in a way that it's easy for the recipient to understand that's a good one what else anything else you're playing with I'm trying to think of like nonobvious ones or maybe not even ones that you're using but ones that you've seen in the wild that kind of make you go huh oh that could be an interesting business or that's a stupid idea but it has 100K Mr its second month I brought up granola have you used

17:55granola I use uh fathom yeah team uses fathom when you go to granola it's granola.bar

18:29oh sorry go ahead I was going to say like with all these AI note taking apps we take all these notes everyone's taking notes are you ever going back and reading them like honestly and it's the same Principle as this thing I'm wearing yeah you know like if I never read this stuff what's the point well if you're never going to read it there's no point there isn't and that's why dude I've been I I'll say it I'll admit it I'm not a notaker me either I'm not a notaker never was never will be in school I always thought it was like I was guy to

18:59like there's a girl in the class and I'd be like you know next to me and and I'd make friends with her or a guy you know there's just one girl in particular I'm thinking of that I just went through so many grades with and she was like my note girl she took the most meticulous notes I was like be become friends with the notaker now I don't become friends with the notaker I'm not sure that I need the notes if I do need the notes even if it's once a month or once every three months it's worth it for that I think it's almost like note taking is

19:28one of life's coping mechanisms to make us feel good about like not really knowing the material or it's kind of like you know I'm going to eat pizza for lunch but I drank my athletic greens this morning so I'm good you know it's like is you're checking a box and I use faom like I use a note taker but I never ever go back and read them but it's good to have it's kind of like a form of insurance I guess it's a form it's schmuck Insurance yeah yeah that's what it is so video is cool but you know what's better long form audio via podcast and my newsletter TKO pod.com go

19:59there to subscribe for free to my newsletter it's one email a week very tactical and then go to my audio podcast three episodes a week stuff like this you're going to love it all free no sleazy sales TKO pod.com what are you excited about well I want to talk about one more tool that is one more AI tool actually if that's okay that I've been obsessed with over the last week or two which is have you played with gum loop I keep hearing about it from everyone so there's must be something to it a lot of people oh yes okay yes yeah a lot of people chief of is using it

20:29yeah a lot of people would will go to gum Loop like a lot of people in the tech world will go to gum loop I think it's gum loop.com and they'll be like I've seen this before I've seen zapier I've seen M I've seen Lindy AI yeah and you're right you have like granola gum Loops UI is just a lot more beautiful so if you're someone like me who really values like beautiful experiences and you're you're just going to retain better on gum Loop and you're going to end up doing more and you're going to be able to automate more of your business using it so I've been

21:07having fun just like building flows on gum Loop and you're talking to a guy who's like used every like played a lot with zappier played a lot with make played a lot with all of these and wasn't the guy who would actually finish them like I would start a lot of things and come up with a lot of ideas and then I would have to go to my team and be like do you mind just like hooking this stuff up same you know yeah but with G gum loop I think what's really cool about it is a lot of people are actually gonna finish them start to finish what

21:40cool flows do you use with gum Loop today a lot of like scraping data and putting it into Google Docs or Google Sheets yeah just finding data organizing data curating data presenting that data to the right member of our team at the right time to me that's the most interesting what's cool about it is if you scrape data and you put it into let's say a Google Sheets you can use intelligence you know in between there right so you can say like okay here's all this data that I scraped from you know the best Cuban food in Miami and then you can use intelligence to be like okay here's

22:21here's what the internet says which is basically like highly ranked SEO articles which by the way not be the best like just because it's on a list and it's ranked number one doesn't mean it's actually the best kubano for example and then you can use intelligence and you can pick which llm you want to use to actually add to that edit it challenge it put it into some sort of cloud software that you know your team could see and then you create like slack Bots and stuff like that that notifies people I just think that the concept of when people say they want AI what they really when

23:00business people say they want AI I think a lot of the times they actually really want automation but the word AI is just a lot more sexy than automation zapier has had an open AI integration for like two years now but it's it's just clunky and zapier breaks all the time Here's a thought we started a business not even a business we built a programmatic SEO site a year ago for Pet Cremations did I tell you about this already no yeah because like there's there's more puppies than than kids nowadays there's all these animals there's only a few hundred pet cremation facilities but the demand for cremation is going through

23:38the roof and so the thesis was you know in all these far-flung cities there's no there's no one starting a horse cremation facility because there's not enough demand but there's still people searching for it so we called it animal after care and this was really more of a a test a programmatic SEO learning experience we built it a year ago we didn't touch it and I get calls on my personal phone every hour from people wanting to cremate a thorough bread in uname city in the United States or Canada and it's really interesting because I saw a guy on Twitter doing this uh with other keywords and he

24:13basically finds keywords on the Google Keyword tool that have high search volume low competition and then he's using repet to build a programmatic SEO site and so what is stopping anyone doing a Mad Dash a gold rush if if you will of taking all those like high volume low competition and high ticket orthopedic surgery for for example and just spinning up hundreds or thousands of programmatic SEO sites you do it once in repet and then you copy paste over and over same design different keyword 5,000 landing pages per website and just aggregating countless leads and then selling the whole thing to private Equity to the biggest player in the

24:55market or just selling the leads you know poke in that there's no holes to poke this is going to happen and someone will make a billion dollars doing this this happened thank you in Web 2.0 ERA with I don't know if you remember a company called demand media demand media basically would use started in 2006 they would use algorithms to identify topics with high advertising potential based on search engine query data and bids on Advertising auctions so it's basically a lot of of you know advice in how to websites so for example you might have heard of ehow.com started through demand media okay I have I just didn't know was

25:38called the man media I've heard of these guys yes so they are credited with spearheading this idea around a Content Farm before them the idea of a Content Farm didn't really exist on the internet the idea that you'd hire writers to write in a in one of these niches based on Google Trends data and keyword data like this is content Farm 2.0 I think that there's going to be a demand media of our generation of this generation demand media wasn't a small business by any stretch it I think in it's Heyday half a billion dollars a year in Revenue like we're talking serious revenue and this was like pretty early you know mid

26:252000s right so that's a lot Arbitrage at scale it's Arbitrage at scale and it's never been easier like we will have such an easier time doing this than demand media ever did with these tools yeah I think if I was in college right now this would be something I would be doing I'm gonna share my screen this is our Google search console for animal Aftercare we had it at animal- aftercare

26:58for animala care.com and started transferring all the traffic but look at like I I I go weeks at a time forgetting that I own this business other than the fact that these calls come in because we don't do anything we're not selling the leads we're not doing anything with them and look at all these keywords that we're ranking for private cremation for Cats pet cremation West coina like because we have 5,000 landing pages in the in the states which is five keywords across the top 10,000 cities by population and then same for Canada top 100 cities in Canada five keywords pet cremation dog cremation pet youth in

27:32Asia dog youth in Asia horse cremation and we're just ranking and we just picked a random thing but you could do this with thousands of keywords yeah what I love about this is it's it's lowrisk high probability of success I mean the hard part it's figuring out I mean you got to use like HS or or something like that to figure out the opportunity zones if you can get the right domain I actually think that a do domain and single two-word English dictionary Doom domains are going to be more valuable in an AI world so there's a whole Arbitrage there I mean we've got like a programmatic SEO agency we

28:13invested in a programmatic SEO agency because we were like this is the there's going to be a huge opportunity to build businesses on top of these keywords it's called boring marketing.com and I've just been able to see firsthand like the right programmatic approach approach how well it works and then you marry that with this prompt to software movement that's happening and it's amazing so I think that this is a window in time opportunity I don't know how long it lasts but for right now it's definitely a huge idea so I'll take two sides to that argument I completely agree but as far as how long does it last like you

28:51ever seen that Viral Reddit post that says it's all priced in of course it's classic right so it's like here's my version of that we're always early everything's early right we're so early like we're we're early on crypto we're early on e-commerce we're early on AI like you don't know if you're early or late until the history of the human race has played out already right so early is relative to how long that thing will be around are we early on laser discs no like it's behind us right but like let's let's talk about Roll-Ups right rolling up marinas and dsos dental offices and like there's thousands of Industries

29:28micro Industries and sub Industries to roll up that we're going to be rolling up you know gutter cleaning businesses in 15 years there just because the sheer number of things there are to roll up right and then in 15 years there's going to be hundreds of new industries that we don't even know about yet right so when it comes to Opportunities like this on one hand I completely agree if you take like braces near me like someone's going to build a programmatic site for that if they haven't already and they're going to be they're going to be number one just like Uber's number one they're going to have 80% market share and then

29:59a bunch of other people will fill in the 20% right so you know we're probably late for that but there's so many different keywords so many different combinations of keywords that even though we are early for the best maybe the biggest opportunities I think this is still an opportunity in five or 10 years yeah so here's the way I think about it was it easier to launch in iPhone app in 2009 2010 2011 right after the App Store came out yeah absolutely it it was easier does that mean that you can't launch an app in 2025 or 2024 like the Cal AI guys and make a million dollars a month or

30:41whatever it is they're making no of course you can still launch a mobile app today and still do really well the difference between mobile and this world we live in now is there was back then it required a team to create a product and launch a product and go to market and often times you actually have to raise money to go and do that now you have people like us sharing how to create products for products for nothing and all that really required is some motivation honestly all that's required is motivation that's literally it it's true yeah there is just going to be by that you know a lot more competition

31:24because there's a lot of motivated people out there I understand what you're saying and I agree with you that you're early even in 2032 you'll be early and there'll be opportunities to build something but as a whole it's definitely easier to win today than I think it will be in 10 years from now I agree and another thing though that I would say is if you know we're talking about programmatic SEO and building stuff like this on repet right and so in that sense you you don't have to raise money you don't have to hire a team so it's going to get more competitive more saturated faster right but on the other

31:58hand the fact that AI has opened up so many other opportunities that have nothing to do with even websites or programmatic SEO all the enterprising entrepreneurs out there we're just chasing so many more rabbits now the pie is so much bigger that I feel like it's it's proportional you know what I'm saying like even though you don't have to raise money even like it's still it just kind of it's a wash it offsets I want to believe what you're saying is true you know and a past version of me would say don't worry about it you know when the time is right there's still going to be

32:30opportunity and I agree but like the reality is there's an unfair advantage today if you know how to use some of these tools yeah and put stuff out there you could have bought Real Estate in Manhattan in 1907 when there was a lot less competition you can still make money buying Real Estate in Manhattan today it's just a lot harder and the price is a lot more that do that you want to buy like once people realize that buying these Dooms and and the keywords are are sort of worth it I'm going to guess that a lot of the prices of Dooms are going to go up yeah yeah agreed and if nothing

33:10else this is kind of intangible but like you just act now because the the more you wait before acting the more likely you are to never act so just do it now do it now that's just bias for Action is just best practices regardless and do it now because you're going to suck for a while and and by the time 2028 rolls around or 2027 rolls around you'll be good yeah yep yeah I don't really get the people that are like yeah I'll just wait until like the tools get easier or you know oh I used chat gbt and it didn't really work that well it's like

33:43no no no like this all these tools putting it in your daily workflow is going to pay the greatest dividends you've probably ever seen yeah agreed when it comes to the repats of the world bolt wind surf what are your go-tos for trying to build an app prompt to code I think bolt and and lovable are great places for non-technical people to to begin with Bolt's a client of our design agency LCA so I just have a little more love for that you know I went to CS school and I dropped out but I only had three classes left so I have like a decent understanding of like technical

34:26infrastructure and and how to think about these things so cursor to me doesn't feel for a lot of people I think they'll use it and they'll be like this is overwhelming but to me it doesn't feel unknown I also really like cursor what about the last like I feel like the last mile is just as hard as it's ever been like I can whip up something and repl it so fast but then it's like it still doesn't work it looks really cool what have you found any solutions to that to me it's like it does its trick which is to me I need get something out

34:58and deployed and stuff might be wonky or not working great but if I can validate that there's demand and I'm like okay great then I can go and hire you know one two three developers to take it the last mile today is is still humans in my opinion will that be forever no but as of recording this I do believe that you do need a human to I mean it depends on what you want to create like you're just creating like lining Pages or a basic s at may you know maybe you can just do it yourself but once you start getting into a lot of different features and a

35:36more heavy software application having a human in the loop is probably a good idea I don't know if it's just because I'm an idiot or what not but I'm I have like six projects in repa right now and I can't close any of them out i' I've hired some bounties but still even they're not figuring it out so I do think that there needs to be some sort of like school for this you know like I feel like there's so many people who have a graveyard of repet ideas or or cursor ideas that are like 90% there and I think that I wish there was like a

36:15modern-day business school that people can like go and go online and I wish it was free that people can like learn to actually like know enough technical knooow to take it home but I just I think that the tools aren't there just yet all right so you got any business ideas for us I mean I always have business ideas I have a notes file Apple notes where it's just called ideas and I've got a million ideas so let me just pull it up any category or just anything that excites you today I'll give this one to you and your audience I don't know if it's an idea as

36:56as is an Insight but when I first moved to Miami when I was walking and I saw a dental office and in the window it said best dentist in America 2020 and they had this big plaque and I I looked at it and then I looked inside the dental office and I was like oh it's a clean dental office it's one of the best you know confirmation bias yeah exactly one of the best dentists in America I deserve a great dentist you know and so I walk in and I was like are you guys taking customers Lo and beh whole thousands of dollars later lots of

37:32cleanings later referred probably 25 people there I'm a customer and a good customer now is she the best dentist in America like probably not but it got me thinking that there's a huge opportunity to sell like basically sell plaques my initial idea was selling almost like how product hunt has like product of the day number one what if you can sell some accreditation to startups any Niche or you start with one Niche do you think I was thinking just like startups in general and it could be as simple as like product of the year or product you know product yeah product of the year it's like yeah and you can put this like

38:13badge on your website and the reality is that's going to increase conversion and in a sea of AI startups like you kind of want to stand out so it's like are you willing to pay $200 so that you could have that on your website and it's going to convert more and also like optimize it around people like doing unboxings of physical award like that's worth $200 so you know and you know who does this really well is YouTube their 100,000 Subs like did you get one I did yeah I got one right there you got one too right yeah I got one yeah it's nice see we're talking about

38:53it I know right all right I like this idea and I'm gonna I'm gonna hopefully level it up a bit okay yeah so like AI tool directories out there you probably see them right different categories chat Bots whatever so it could be something like that a directory and you could have like a silent auction where you I get a cold email let's say I have a I have an app that I just released and I scrape product hunt this business scrapes product hunt and they email me the owner of this new app and they're like hey we want to add you to our directory congratulations we nominated you for

39:27product of the year now this is it gets a little gets a little iffy here okay let's say there's 20 people on this category of the directory it's a silent auction and they bid who wants to be number one and whoever bids the most is number one whoever bids second most is number two and then they get a physical plaque mail to them so it's a total racket but according to this random website that no one's heard of but that doesn't matter that's just the fine print they are product of the year I mean this is a a very easy one to $3 million a year business like super high

40:00margins don't need a big team I like that it could expand to different categories I'm bullish on the trend of like accreditation basically yeah like something in the age of AI you're saying like a human stamp of approval or just kind of going the opposite direction of AI That's right I think I always try to think about that around when you're coming up with startup ideas and you see a trend or Paradigm Shift like AI you have to be like okay what are my favorite AI ideas and you like List It Out by priority and then you're like okay what are my favorite anti-ai ideas and then you List It Out by priority so

40:39that's how that like barbell strategy is is something I think a lot about yeah I like it what about an agent so you see right there I've got the YouTube plaque and the Shopify plaque both smart an agent that basically links up with Twitter anytime someone posts a picture or tweet TW or something about their Shopify or YouTube plaque the agent goes and does a deep dive on that person or that business how did they get there when did their Shopify store open it looks at the web archive it looks at all these tools that already exist to just do this reverse engineering Deep dive of

41:14the YouTube channel or the Shopify store or whatever it is and then presents a clean little nice report here's how to copy this business or here's how to launch your own Shopify store based on how this random store did it in only 97 days or whatever is I like that a lot and the beauty is you can use tools like gum Loop that's scrape and and write the Articles and write the breakdowns you probably put like a newsletter on top of it too get people to subscribe for like a weekly breakdown or something like that that's a good one it' be a paid newsletter where hey we don't know if

41:49someone's going to post about this three times a day three times a month but as soon as they do about seven minutes later you're going to have an email in your inbox of exactly how to do that that's a good one what is that company that raised like $50 million for their sales agent there like like 10 it's crazy to me the agents raising all this money yeah it's it's wild I'm writing I'm gonna post this newsletter it's all about this idea called Vibe Revenue where can we find that newsletter to read it Greg Eisenberg decom okay Vibe Revenue what is that just like we're hopping on the gravy train well you know

42:25what it was I tweeted the other day I had like too much coffee and I tweeted I'm usually not this spicy but I said fine I'll say the thing that no one is saying there's a bunch of AI companies with1 to10 million AR raising big VC money on what I'll call curiosity Revenue not real sustainable AR basically what's happening right now is a lot of people have high willingness to try AI products they sign up for a free trial convert but it's just temporary Revenue spikes that don't look like product Market fit and I wrote a whole long post about so smart and it got me thinking about this

43:00concept called Vibe Revenue which is like people people have been talking about Vibe coding which is like using tools like bolt and cursor and repet to like one prompt to software but I think the other side of it is there's a lot of apps software companies that are that are being put out there that frankly like it's just they're calling it ARR but it's like people are just window shopping you know they're just trying it out yeah it's like it's a sugar high it's a sugar high and that which is easily gained is easily lost right that's right exactly the harder way is usually the better way yeah so I'm I've

43:37been thinking about that a lot it's really top of mind like how do you create an indispensable business and try to like avoid the hype so I think a lot of people are going to be listening to to this and they listen to you know or they're on Twitter or X just seeing other people posting and they're going to be they're going to feel the fomo to build AI businesses it's good to feel fomo in some sense because it increases motivation which I think is is a really positive side effect of fomo but it's bad if people end up creating a bunch of businesses companies that they take other people's money and

44:14they end up chasing these sugar highs when the reality is there's no need to chase sugar highs when there's so many indispensable businesses sustainable businesses that people be creating today and if they're listening to this or you on your podcast they should have no shortage of ideas I mean come on no I mean don't give me that I can't come up with an idea yeah I don't want to hear it just literally ask chpd for ideas yeah Chris thank you so much for having me I know your audience Are My People too I love people interested in ideas and stuff like that so I'm grateful that

44:52you invited me here and it's really nice to see you and I hope you'll have me back on sometime I would love that and where can we all find you on my podcast startup ideas podcast and if you like that stuff then you'll find me elsewhere thank you for coming on all right thanks Chris I'll see you later all right what you think please share it with a friend and we'll see you next time on the ker office