I Redesigned 3 Small Business Websites to Get More Clients (Before and Afters!)

0:00one of my favorite parts of hosting this channel is actually helping you guys with your websites and your marketing more specifically i love taking what i know about what works best on websites and applying them directly to your website so this is going to be another website makeover video and i asked you all to submit your websites to be considered and i've chosen three that i think could do slightly better when it comes to creating a real connection between their brand and their most ideal clients so i'm going to be redoing their home pages from top to bottom to be just as effective as possible and be better at connecting with their

0:40prospects you know much better than they're doing right now and in doing that you're gonna see all the different improvements your website could probably use as well because if you can avoid the common mistakes that you might be making and then just replace what isn't working with what does work and is proven to work that means more client connection and more business for you so go ahead and borrow and steal from this video that's what this is all about so as i said the theme for all three of these websites today is really all about helping them connect better to their clients through the images and the

1:19design all the way through the actual content of the site so okay let's just get right into the first website and we'll start by showing you the before okay so this site was submitted by posteroplus.com it's a site um in a couple languages i think it's also in french but i chose to put on the english version so i could see what i'm looking at but this is basically a i believe it's a chiropractic office it's basically physical therapy with some workout elements as well and when i'm looking at this page remember how we talked about connection what i think this is missing at least in the

1:56hero section for sure is that human element this is a an empty space which doesn't generally do a lot to um really make it feel lively or connect with your audience so that's one problem i'm seeing and also none of this really stands out to me there's this section which is meant to be um basically the hero and what they're doing is they're they're kind of wasting this top headline with a welcome message which is generally not anything i recommend the top headline of your website is so important you don't want to be using it with just a welcome to our site or using your logo really big do you want to make

2:34a connection of what you do and exactly why that should matter so let's keep going and we're also seeing you know kind of competing elements we've got this we've got some google reviews we've got a chat feature here it's all competing for attention then we have in our services section with i feel like this is just kind of a weird image of just a couch and a plant i don't really know what this is doing for for the site and then we've got all these services i feel like it's a lot of services being shown i generally tend to believe on a home page at least you

3:05should try to cut it down to your most basic core services and the type is really small it's just hard to read i feel like no one's really going to stop and look at this very much then we have in our team section now this is kind of good because it does provide that human connection i was talking about right the top section didn't but this kind of makes it feel like okay real human beings work here the problem is it's not always super necessary to introduce your staff members at least on the home page there's if you're gonna do that i would say to do that on the about

3:39page but the good news is here like these pictures are actually really good they don't feel boring they feel pretty well thought out with a lot of personality so that's the good news there and then from here we've got this i'm not exactly sure what this section is it's called labeled experience and then they talk about listening they talk about uh there's one slide here that actually talks about the coffee that they have in their offices which i don't think is emphasizing the right stuff right no one's coming into a chiropractic office or a physical therapy office for the coffee so when you start trying to talk about

4:21everything the message gets deluded and you really want to focus on the most important thing yeah here's the coffee thing i was talking about so i think we can do better with this homepage so let's take a look at my version for posterior plus so you'll notice right in the hero rather than saying welcome to posterior plus i give them the the what what do we do we improve your posture and well-being physical therapy designed to overcome limitations restore normal function and perfect your posture and then what we have here is not an image of an empty space or even a space at all because what you're selling posterior plus is

5:01not the equipment it's not the physical therapy it's the after state of what you'll be able to do once you're done with your patients right now this is an important note for everybody watching this you're almost never selling the thing that you do you're selling the aftermath of the thing you do now i could have put a lot of images here i could have put someone you know playing with their kids that kind of thing but i just decided to go simple for a guy riding a bike now if your clientele is mostly women you might want to reflect that or if it's mostly you know older

5:33patients you might want to reflect that as well it's always important to kind of keep the hero image feeling like your most core demographic and what i've also did is i'd made the book a session button a bit more standout it's a color as opposed to on your original page it's just a black button that does not beg to be clicked on it's just it's very fades into the background you don't want it to you want it to be very kind of in your face feeling like your branding but you want it to be noticeable from there we go into the three benefits which was kind

6:06of missing on your actual homepage and i just lifted these from various places on the website itself they just weren't organized cleanly like this then we go into our services so i think this is a much more manageable treatment of the services as opposed to this right here where there's too many of them and it all just feels very black and white and i replace this image of the couch with a few images of the space because i do think it is important to actually have the space reflected on the website so people see exactly what they're walking into and you do have a beautiful space here so if you have

6:42really nice interiors they are worth showing just generally not in that top hero section and then if anyone wants to learn more about a certain service they can click on one of these buttons and they would go to the idea is they would go to a standalone page for that service all right moving down now we have a dedicated section for testimonials but these aren't just standard testimonials my idea here with this headline look what our patients are doing now would be that each one of these patients would be talking about something that they're now able to do as a result of your service so rather than

7:18having them just say how um on you know punctual the doctor was or how easy it was to book an appointment it's more like this is the pain i was in before this is what i couldn't do and now this is what i can do now that i've worked with you guys much more powerful that way so and then we have to see the rest of our reviews on google and then this could be a button that would go over there and this is basically replacing this guy right here this google review so it looks like you have a lot of them so if you want to get people to read all

7:48of them that's fine but i wouldn't put them in a you know obtrusive pop-up like that and then we end the page with just a really clear call to action with one more image of your space and i think all said and done this is going to do a much better job of connecting with people and really getting them to take that action which is to book an appointment all right so our next website comes to us from elite town car services and this is their before page so we have something that's pretty common which i see in a lot of websites and i'm not exactly sure

8:21why um this skyline photo i think a lot of businesses do this when they're a local area and they're using language like you know houston texas luxury transportation which is obviously meant to be kind of an seo play i would imagine so their thought is we'll just show houston in the background but again this does nothing to connect with your potential clients we're talking luxury transportation here so and we're not even showing the luxury cars here but we do have a nice big quick quote thing right here and i will talk about this for one quick second if you want people to get a quick quote

8:59and you want to get their email address you can keep following up with them i think my opinion is you're asking for way too much information here like to ask them to select the service like there's way too many things here and a lot of times when you ask people for information that they're not really prepared to answer right away they're just going to put it off so i would definitely pare this down to to only the most basic choices and then select vehicle we've got way too many choices here like the average person if i knew i wanted a limo for the night i'm not gonna be able to choose between

9:34all these so what happens is now i'm shutting down now i'm like i don't know if i need 16 or 20 passengers so i'm going to get back to this later and then guess what i'm probably not going to get back to it later or i might find one of your competitors there's a lot that can go wrong so to ask for the bare amount of information to get the most basic quote possible then i see what you need the date time pick up address drop off i don't know that you need cell phone yet because if you're just going to email them people are very hesitant to

10:05give their uh phone information so i bet if you got rid of the phone number and you were just to email them with the quote you'd probably do a lot better right there and then business or personal you may not need to ask that either and then we've got you know your different things you offer which is good um here's what i'm going to talk about right now the one of the biggest things this website is kind of um guilty of i would say is it it's a very transparent seo play it's all seo language it's houston limousine service i know you're going for those keywords but this does

10:38absolutely nothing to connect with anybody because i guarantee you no one is reading any of this it's written for seo it's written for google so i think we can do a little bit better there or there's at least a better place to put it now we've got although just airports um you know it's it's kind of weird like we have two airports and we just have the city then we have corporate black car it's like these things don't go together i don't know what this section is so let's do a little bit better and let's look at the after version so that would be right here so what i've done is i've

11:13replaced that uh background image of the skyline with these images of people enjoying these women are enjoying a night in the town the next one is more of a corporate or with a wedding scenario which i think is probably a big driver for you as well as the corporate drive to the airport or whatever and i've replaced the just basic generic houston luxury car or whatever or is it houston or yeah it's houston with more of a tagline something that really embraces what exactly you offer depart on time meaning you are dependable and you'll arrive in style so we still have the word houston we say

11:59houston's elite choice for luxurious yet affordable airport transport corporate travel once in a lifetime events and lavish nights out and we've got a button to reserve and then we have that quick quote right here and i've basically pared it down to the information that i would think would be the most important just to be able to give a basic quote and then from there we have our three benefits which is super important and this was definitely missing on the other version which should be something like only the latest models um always prompt and then hassle-free scheduling i'm making these up but you know if these aren't your

12:38benefits don't go for them but i think you see the kind of thing we're going for here then we have all the different uh services you provide then these could click through to a dedicated page for all of them then i think it's really important to finish this off with a nice testimonial section and i'm a big fan of video testimonials which is why i included one right here which is this is more of a story it's giving it more gravitas if you will by making this kind of a wedding story of how seamless the transportation was how clean the car was how much it made their

13:16special day all the more special again making this up but i think this something like this would go a long way toward really selling the luxury of your service and then we've got you know so we've got the the featured case study with the video if you want and then a few more just more basic testimonials there then you know we can have them meet our fleet section which you have on your site which shows all the the vehicles and i do think there's a reason to have these because some people will want to see the goods right they want to see exactly what they're getting

13:49and then from there we've got a just a really super clear call to action section and then here is where we can make that seo play because we've already covered the important stuff that's going to that's meant to connect more with your people now we can kind of add just that the seo words the keywords and stuff to your site at the end of it we still want to make it look good especially the headlines you want to break up the text a bit um we have this nice image over to the left to make it just break it up make it feel a little bit more premium because that's what

14:26you're selling here and then we've just got one last section for that so that is it for this page i definitely think it feels much more premium and it makes people understand why they would want to go with you over your competition all right and our third and final site we're going to be making over today is spurgeonappraisals.com so let's take a look at the before so this is a service that gets the true value of your property basically if you're buying a house they go in and they appraise the house so you make sure you're making the right real estate decision so let's talk about

15:04why i decided to redo this website again the hero section is a little lacking i do like the text i think the text is pretty good um but then we have just this background of a cornfield and sky so that really doesn't do anything to tell me about you know that you specialize in appraising homes or and we'll as we'll see a little down the page it's about you know farm commercial and home so it's all kinds of properties so i think the farm is the reason why we would have this but again i would rather see a farm house at that point than just kind of corn fields so

15:45moving down the page we have just basically these tell us the three kinds of properties that you assess it's good to know another call to action good and i will give you kudos on actually being one of the few people whose websites i look at who actually go with that nice bright call to action button that doesn't get repeated anywhere else on the site that is the number one piece of advice i give out on this channel that gets ignored almost every time so good job there and then we have okay this is just kind of an image of two people with nothing on it i feel like that's kind of

16:19wasted space then what people like you so this is a testimonial section but it doesn't feel like a testimonial because it's just got this pasture image in the background much better if it was image you know an image like this next to the quote right then we have a view our blog button there's kind of a tagline that doesn't really say much this is one of those really cliche tag lines that a dry cleaner could use this a uh a dog trainer could use this so we want to make sure that everything we're saying is actually relevant to your service and then we have just basically where

17:00what areas you cover and that is the end of the page so let's take a look at my version now which looks like this so basically we have the same text this is definitely exactly the same i think this may have been tweaked slightly but it's pretty much the same and then i've kind of stuck with that more rural vibe that your website has because i think judging by the website that is more what this company specializes in but i chose to use an image of people with their house so i think this is going to do a much better job of connecting with your ideal clients then from there we have

17:42i basically repurposed a lot of this content from the existing site just kind of restructured some things to make it a little more clear so we've got this since your property isn't exactly like your neighbors you dig a little deeper so it's a section that basically talks about what we do that's different and better than your competitors now you had a section like this but it's right here and it's given no visual punch whatsoever we've got like this picture followed by these three green things i guarantee you no one no one's eyes are stopping right here to read this so i just wanted to give it a

18:20little bit more visual punch and then we still have home farm commercial and then from there we have the three benefits because that was missing as well all three of these sites today were missing benefits which is huge you need to show the benefits of your service and specifically working with you over your competition so i came up with just a few things guaranteed accurate extremely thorough expertly efficient so i kind of just lifted these from around your website but organized them here and then we have a section where we talk we talked before about that we do things differently right that we go more into

18:59depth but with this section the whole point here is to really break it down so here's what happens with the standard appraisal but here's what happens with us right extremely powerful to just be able to see the night and day difference between what you get with them versus what you get with us and then moving on down we've got a testimonial section followed by just another really clear call to action and if you want to find out how to actually make these kind of changes or create your brand new website from scratch i'm going to show you the method that i always use that requires zero

19:37coding and pretty much zero website experience so this is the exact same method that i used to redesign all three of these sites from scratch and i did it in just a few hours so i promise it's super easy and it's pretty fun too so click this video right here and i'll show you how i do it