How To FIX Your Sales Page To Actually CONVERT! | Alex Hormozi Skool Games Masterclass S4 Ep2

0:00while you're explaining all the stuff that's inside show what you're explaining so that gives a visual aid so you have basically two forms of stimulation when you have the words but then you also have the visual of what's go like what you're describing at the same time each of those features is going to be for one specific Avatar so there's going to be somebody who's like I have an issue with my phone I'm addicted to my phone right or I have I have an issue with my boss they're going to join probably because they have one relationship in mind that they're trying to fix and so we need to make sure that

0:25we're checking that box for that person and so one of those tiles will be the one that sold them and then the text underneath simply re-explain for people who prefer to read or adds any more context that you don't think you included in the visuals uh what is included inside all right so that's that's the tldr and so fundamentally the purpose of this page is to convert the highest percentage of the audience who views it ideally of the customers that you want and so something that might also be worth adding by the way the most read thing in almost every sales letter is going to be the headline first line

0:54and the PS statement at the end so you guys aren't using a PS statement at the end I'd highly recommend you do that cuz everyone will read it so that's the first one all right let's look at this one is this good for you guys can you uh let me see if I can see the chat or Kirby you can tell me if people are liking this okay fantastic okay so relational intelligence great uh so you've got this we've got the video here let's uh I'm going to just kind of scoot through this okay so we've got talking head for the most part okay so it's all talking head so what I would

1:19probably do is kind of what I outlined before it's like if I have these bullets of what I'm going to talk about I want to show like the reason that quote demonstrations and demos are compelling for sales calls is because it show like it it it doesn't leave to the imagination it just shows them what they're going to get and so think about this this actually might be a good frame for everyone think about this like an unboxing video so it's like I'm going to unbox what you're going to get and this is the stuff that's inside and you just again while you're thinking through this

1:44and this this comes with time and comes with practice when you like sell stuff but you're thinking how does this help them avoid pain how does this help them gain what they want faster easier or more guaranteed or risk- free right and so each of these things is away from bad towards good and you've got the elements of risk speed and ease right that's kind of the Matrix that you're thinking through in terms of how you're describing each of the bullets or each of the components or features of what you're including in your community so I would take advantage of the other tiles here um so that would be something that

2:12I would do because the tiles people people care s through all of them like they quickly look through all of them like I can tell you that right now if you've ever who here actually I'm going to ask this in the chat who here has bought stuff on Amazon just say it in the chat say in the chat if you buy stuff on Amazon yes okay so when you buy stuff on Amazon what do you do like if you're like me I look I literally click all the tiles of the image to see if there's anything that I want to see right and then what do I do then I

2:35scroll through the bullets to see what the features are cuz if there's something that I that I was thinking about like if I a question about an element of the product and then I look at the price and the options Associated and then I make a purchasing decision fundamentally that's what it is and when reviews come out those will be a huge huge boost for everybody well if your reviews are good they'll be a boost for you if your views are bad then it might be a little tough but uh but make sure your views are good all right so uh going back to this so so one is I would

3:01I would probably take that video that you have and I would want it while you're explaining all the stuff that's inside show what you're explaining so that gives a visual aid so you have basically two forms of stimulation when you have the words but then you also have the visual of what's go like what you're describing at the same time the other tiles I would use to highlight and for you it's like right now it's you have work relationship here let me pull this back up because I'm looking at it here we go so you've got uh work relationships family members romantic Partners your relate with things so if

3:26this is the different if these are the different components then I would want to draw draw um basically testimonials or posts relevant to those topics now I know you have 15 members and that's fine so the way that I would think through this is make a training or do a live on that thing and then ask for feedback on that training and then that way you can screenshot the feedback about that topic so that you can use each of this and if you're like man this sounds like work I mean welcome to business but like this these are the these are the little details that will really drive the need

3:53or like move the needle and I will say this is that as you're looking through each of these features or components each of those features is going to for one specific Avatar so there's going to be somebody who's like I have an issue with my phone I'm addicted to my phone right or I have I you know I have an issue with my boss right and so they're going to join probably because they have one relationship in mind that they're trying to fix and so we need to make sure that we're checking that box for that person and so like one of those tiles will be the one that sold them and

4:20then the text underneath simply re-explain for people who prefer to read or adds any more context that you don't think you included in the visuals uh what is included inside right so that's that's the tldr in my opinion um for this page let me see if there's anything else that I would look at here um okay and whilst you're looking for everybody listening this lesson and all of these lessons apply to every single about page all about Pages follow the same format so every lesson here applies to your about page even if your about page doesn't get reviewed yeah I would um I would see if I could tighten this into

4:52like four lines and I would have them be separate lines and then I would get into the stuff inside just me as a as as a reader right it'd be like like if I were if I were selling this I would probably say something to the extent of like the strength of the relationship with your significant other has a 71 correlation to your overall well-being boom okay that means it's more important than this this this this and this point two great so that is why we have these these things the bullets to solve the that so it's like you want to create you're currently here you want here this is why

5:18it's important and then here's the things that we do to help you solve it so like we want to be as tight as humanly possible with the copy and like you have to be ruthless in terms of like does this sentence or this phrase hey it's rent will it be and this is how I like to think about this with every sentence or every bullet that you put on there you have to say will this get a higher percentage of people to buy a or b will it get a new audience of people who wouldn't have bought to buy so just it's basically saying the same thing

5:45with just two different phrasings one is like obviously if you have 100 people a higher percentage of people to buy might mean that you might appeal to three more people in the audience by adding this phrase which then overall increases the conversion and so fundamentally the purpose of this page is to convert the highest percentage of the audience who views it ideally of the customers that you want and so something that might also be worth adding by the way the most read thing in almost every sales letter is going to be the headline first line and the PS statement at the end so you guys aren't using a PS statement at the

6:10end I'd highly recommend you do that because everyone will read it and so sometimes PS statements can be simple as like hey if you're somebody who's like just like what basically I like PS statements for away statements meaning this is who it's not for and by saying who it's not for the right people be like oh good I hate these people this is who I am for so it's like hey if you're the type of person who's going to blame everyone else in your life this is not a inside of a group like this is for people who want to take actions and say that 100% of a relationship is in

6:37their control because that's the only thing you can control right like that would be my angle if that was the audience that I want now if you wanted victims you can go after them right all right let's look at the next one if I'm moving fast then uh just uh pay attention fast all right listen if we get one out of two paid communities to make money most people don't have organic audiences so we had to figure it out or no one would stay on school but we have and that's why you have tens of thousands of groups on school right now and as much as I'd like to think people

7:01love me people stay because they make money and we'll show you exactly how they did it and also just to make sure you don't get stuck on any step I answer questions every single week and so now's the best time to get started so if that sounds at all interesting the best part is you can start a community of your own absolutely free worst case start for free you decide to quit and then you can take all the training that other people charge thousands of dollars for with you for free best case you take a zero risk move and build an online business that could change your life forever and to be

7:29clear I'm not asking you to decide yes or no today I'm asking you to make an informed decision that's it and the only way you can do that is on the inside not on the outside so get inside and see if everything that we say is true and valuable to you and if you get in and decide it's not for you no sweat but you can't truly make an informed decision right now for the same reason you don't buy a house without looking inside of it first or test drive a car before buying it so this is a guaranteed risk-free test drive and the only reason you can

7:51make an offer that strong is because you're confident that what you have is the real deal and I'm fairly confident that when you sign up by hitting the button below you're getting exactly what you need to start your own online business so you might as well give it a shot the only other guarantee is that if you don't take this shot you'll stay right where you are right now but if you take action you could be the next one coming out to Vegas celebrating how quickly you built an online business with consistent monthly recurring revenue and driving away in a cyber truck or with 100 grand in cash in your

8:17pocket pretty neat so click the button below join us in the school games I take calls every Monday hop on and be sure to let me know you're new I'll see you on the other side