How this viral AI App is making $190,000/month

0:00but I had like there was one guy on Twitter who was like you know these people they're obviously smart why aren't they building something that can change the world and my response to them is sometimes you need to change your world before you change the world if you're able to take out a million 2 million 3 million whatever it is and retire your parents or you know give to a cause you care about or buy your first house or just get financial stability like that you know what people call you're nut you're first nut you know it's it's like the base of capital that you can sort of grow then I say kudos to

0:38these [Music] people all right perfect well let's just get into it then this is going to be something new uh I haven't done this before on the podcast but you asked me you said hey I got a bunch of things I want to talk to you about usually it's the other way around usually I'm like I'm just asking the questions but now you're going to ask the question so excited to see where this goes well the reason so I messaged for anyone listening I messaged Greg yesterday and I was like so many of the things that I just want to talk to you about I think

1:15your audience would find interesting to listen to because most of the episodes are like interview episodes uh the one I was on with you it's an interview and people get to learn a lot about the other people you're interviewing but actually I have a strong suspicion episodes that are focused more on just interesting things that are happening in the Greg verse might actually even do better um and there was a couple of things I wanted to talk to you about and like basically a couple of things in your Twitter that I was messaging you about and I was like let's just talk about this in a recorded

1:49fashion um and see what comes up so the first thing I mean you posted I think a couple of days ago something kind of crazy and it's this Riz app this is insane this AI dating Co what you posted was an AI dating coach built on top of chat GTP making $190,000 per month 333,000 downloads per month um and the founder got the idea from uh Tinder subreddit so I purposely didn't dig into this because I was going to ask you about it and just ask you what you think of it so what do you think about that do you think that's like an entire new business world or do

2:32you think it's just hype like do you think this is a oneoff thing or do you think something like that this is sustainable and actually can you also tell me what this [ __ ] thing is yeah and I have a funny story about that so but before I get into the funny story so I saw that post on Reddit I'm always on Reddit and I'm always just scouring for what's happening and I and I actually recommend like subscribing to 10 15 subreddits and like start start up stuff so that was the SAS subreddit um and I just find interesting stuff there so I saw that on on on the SAS subreddit

3:10and I think um you're just going to see more of that sort of stuff so what did what did someone do someone basically took a chat GPT rapper and focused it on on on companionship and dating and the more interesting thing is the founder reached out to me and he was like by the way dude that this isn't the only app that we have um so that guy here's what he said give me a second I'm G to pull it up but can I ask you just while you're looking for that what do you mean it so I am kind of maybe don't fully understand all

3:45this chat chat chat GPT stuff how do you just like train it on more companionship thing do you know how this works like what's the thing that he did that's special to all the other rappers do you understand that I have no idea I don't get it the beauty is you don't need it doesn't need to be special from like a product perspective it's just a it's completely marketing and what what matters in chat GPT rappers is really just like the brand is this something that people are going to tell their friends about so like for example the number one one of the top chat gbt

4:24app uh rapper uh apps right now is um it's called Riz r i ZZ and that's what the kids are calling you know RZ RZ right so you got that RZ Greg I appreciate that got but I think like the name matters more than anything and then the and sort of The Branding uh the referral flows within the app as well like how do you invite your friends to it so anyways I posted that on Twitter uh from that SAS um subreddit and then the founder reaches out to me and he says by the way incredible email just like so short and sweet he goes hi Greg I'm sure

5:05you're busy so I'm keeping this email brief number one I love you already by the way if you're numbering things love you already I love that too yeah number one I'm 23 and recently co-founded a small development Studio threers team hiring more now so cool amazing this is a 23-year-old who built this incredible uh doing $190,000 a month hate him and I love him I hate him and love him already um number two we've launched three apps so far and are closing in on $500,000 of Revenue per month I wonder how much of that is profit I wonder what the margin is my guess is it's I mean Apple takes a

5:49third right um so my guess is you know 65% plus and then he lists the names of the three apps that he's he's working on and links it thanks for linking it plug AI Astra pallet we'll come back to that then he says number three I'd love to connect over a call to learn from you my schedule my schedule is very flexible feel free to text call Anytime by the way and then he puts his phone number this this is something this texting and calling thing that's coincidental my phone just pinged that's something that came up yesterday in a session with a mutual acquaintance of ours called Blake

6:29I'm G to put that in a line here for networking and making deals for something I want to ask you later but I've I've just written that down it's a big coincidence that he that it's a big coincidence that you focused on this texting and calling thing from his email because there's something very special about that very special and he's being like empathetic and it's just a smart email a really really smart Emil it's not cocky it's not egotistical he's like he could say he could have said I'm super busy so let's see if we can find a slot but he said I'm super flexible just

7:05text me anytime there's there's something very clever about that so like the takeaway is really if you want to connect to someone to anyone and everyone's busy right you know everyone's busy just just be like here's my phone number text me and then we'll figure it out you know we'll figure it out from there it's as simple as that it's literally I just got to show you this actually I can show you my number but maybe I can blur this out uh this is literally what I just sent to one of our sales guys because they pulled in a pretty big lead um just give them my

7:40number and we'll chat it's like a like a large corporate and they're not used to you know someone from a company just saying here's my phone number let's talk straight away let's text um but I've realized some of the biggest corporate deals I actually for you and I talked about this earlier this week and I forgot to mention this and I've been testing it this week some of the biggest old school American corporate deals that I've closed have been like mostly text messaging yeah I think also like moving it to text it just like feels like you've taken it to the next level like it's like you've invited someone into

8:14your home so uh it's also just like now you have each other's phone numbers you can text each other oh hey I saw this article I think you might like it it's it's a it's a hack but going back to definitely yeah it's a hack but going back to uh this guy Alex what's really smart is he's he's got three apps and his company's called air RZ so he's got plug AI which is a texting assistant which is the one I posted about so it's you upload comos uh basically like you can screenshot your text messages and they'll give you pickup lines based on that great uh and they call it like the

8:57ultimate AI RZ um and so he's got that then he's got Astra which is life advice so really smart like if you uh you know I'm I'm looking through the App Store description this is how they describe it work through life's challenges talk about compatibility with friends and romantic interests discuss personal growth learn about your dreams all this and more at your fingertips with Astra and then the third one is called pallet and it says with pallet getting your color season is simple as taking one selfie pallette uses state-of-the-art AI to determine your color season and generate a custom color P palette personalized style and makeup

9:46suggestions and more so what has exactly so what has this person done that's brilliant they've they're basically doing coaching but in three different verticals yeah um AI coaching yeah AI coaching so it's it's brilliant because they're not building a lot of Technology they're leveraging um what what's out there they're coming up with interesting Brands around it and great positioning really really simple and then they're focusing on you know they're not being the app for everyone right they're going we're only doing dating coaching we're only doing style uh and makeup so so what's interesting about this for me there's two things that come to mind you probably know Peter levels yes from

10:34Twitter he has this uh similar product called therapist ai.com um although he says transparently that it's only making $33,000 per month right now um I tested this out it's pretty interesting because it actually it's almost like doing a video call with a therapist except it's a like well AI generated image of a person uh Works through telegram but what all this makes me think when I'm think about someone making 190k per month with something like this using chat GTP what comes to my mind I don't want to do this business but if someone can make 190k per month the thing that the people are looking for a couple of people are just probably

11:13curious and just want to try it out for fun but there's a an amount of people in there that actually want this dating advice and actually want help with replying to people and I think you could take a relatively large chunk of that if you took the same marketing power and took the same energy and kind of positioning and and did it as a real like a team basically if you were if it was human because that would be the actual that would be the way to kind of compete with a product like this and say okay this is $2 more but there's actually like rised up humans on the

11:45other side I I don't know how people use the terminology but you could actually take like a you could make it a relatively good amount of money I think taking the concepts that people have people are saying okay now we're making things AI on large scale but taking like the marketing used for that and taking it back to human but still relatively large scale at a higher price I don't know that that that would be the boring way I would take that apart and and make another side business out of it quick ad break let me tell you about a business I invested in it's called boring

12:21marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it there's so

12:59confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com I was just talking about this concept actually yesterday and you bring up a really good point so whenever there's a trend there's an there's always an anti-trend and some of the most interesting startup ideas actually come from the anti-trend so I'll give you an example trend biohack haing longevity people are trying to optimize their health and they're trying to live forever enter Brian Johnson say what you will and how strange he is in terms of like I love Brian Johnson I know you

13:42would love Brian Johnson by the way I think he's I think he's great my girlfriend and I just watched his latest YouTube video and we both love him yeah I'm not surprised that you love him but he is polarizing like some people you know no everyone loves them I've never seen I've never seen anyone saying anything bad about Brian Johnson ever the naked pictures with him and his 18-year-old son is completely normal okay I didn't see that but we get yeah we could I don't have an 18-year-old son so I don't know what you know right totally I still love Brian I'll stand by you ran exactly this is how good he is

14:15like he can take photos naked with his 18-year-old son and at least it's his 18-year-old son he's holding up like him and his son are holding like vials of blood oh I saw that yeah I saw that you know he's he's playing into this Narrative of him being like a psycho and a weirdo of course of course so so great so Brian Johnson is riding that Trend and creates a huge business on on top of it I think on his first day he actually like he he built his audience for two years didn't monetize it at all and then the next you know recently he he started

14:51a supplements and olive oil company and they sold $1.5 million of product in one day on a subscription mainly to me I would say 75% to Jonathan Courtney yeah I have so much of the olive oil it's actually disgusting and I also got it as a gift for like everyone I know of course you did so okay you know Brian Johnson's going on TV with like don't die dsh don't die D t-shirts what's the opposite of that it's well the opposite is die you know the opposite of is I'm going to live to 50 but every single day is going to be like hedonistic and amazing you know

15:29what I'm talking about yes absolutely that's going to yeah who's the influencer of D exactly so what you were talking about which is with AI and all these AI coaching and texting things you're right there's going to be an equal Demand on The Human Side and you might be able to charge a premium for it and it actually might be better business than some of these AI businesses dude think about it like this this Riz app guy who's making 190k per month with the chat GTP w could easily offer a premium upgrade where it's a human doing it and so it's just a a stranger entry point into some

16:07coaching thing rather than like it's almost like you get a preview of what it would be like for someone to help you you know using Tinder I I don't know exactly what the the product is doing I assume it's like helping you respond to the the messages like you said but imagine if you could add some human intervention to it then you could upgrade to a to a different uh price um it does seem I mean maybe that's just not what this guy wants to do but that could be an interesting way of having like a premium upgrade but also like you said the anti-trend company could come

16:39along and say well you know that pallet app uh this is the human version of pallet where you actually have an influencer running it and it's really me and I'll really give you a voice message and whatever um I agree anti-trends are always worth looking out for yeah and usually with anti-trends you actually have a lot less competition so for example with this AI assistant stuff it's just there's so many so much so many new products coming out every single day so here let me Circle back to why it was a funny story with this RZ app thing so turns out that there's another app so okay so the company the

17:21guy who emailed me runs a company called AI RZ that's his company that's like his little web web his Dev shop not to be confused with RZ AI which is the number one AI dating assistant app so it's when I go to their app you know their App Store previews it's literally the same app pretty much the same app it's very similar upload a screenshot AI generated lines it's the number right now as we're recording this it's the number 27 app in lifestyle so there's another app that's making a couple hundred grand mrr so then I get an a text message from someone I I I

18:01didn't have it in my address book he goes hey Greg how's it going we spoke back when sea Parker wanted me to recruit you for airtime l a few people shared your post with me seems like there's a confusion the app making 190k mrr is plug AI my app is Riz we never listed it for sale huh yeah so there's and I was just like I'm sorry you know I I just wrote that's confusing uh someone reach out oh I see if you read the actual post it says it the RZ is only mentioned when it says you can see some Tik Tock examples from a competitor called RZ that's right

18:43I also didn't read well clearly I also misread it totally so I like how long you us go on though yeah like 30 minutes of it being wrong we were wrong yeah and it just goes to show you that there's a ton of competition it doesn't mean that there's not a lot of opportunities um there are but I think if you want to build a Riz like GPT rapper what I would do is I'd go to nonobvious use cases like dating is very obvious therapist is very obvious so the only right now like forget like the everyone's going after the obvious ones so like make a list of

19:27like the non- obvious ones and to your point exactly and then and then and then to your point think about like the anti-r apps you know just go completely human what is yeah so we need a ATI Brian Johnson is me going on TV show saying all I do all day is drink beer and have really bad heartburn but I love it yeah I can't get enough of it I've been constipated for three years and I don't plan on fixing it yeah instead of like you know how Brian uh Brian Johnson shares as like biomarkers you're just sharing like how long you've been constipated for you're starting to hurt yeah I love

20:10it yeah I'm gonna do that I'm gonna go on these shows and I'm gonna be like yeah I just took blood from a random person on the street and injected it into myself because we good yeah we just want to see we want to see how uh I want to get I'm a 36y old but I'm trying to get all my body biomarkers up to a 96y old come on Brian you start living in like senior homes yeah exposing myself to like really strong radiation totally eating white bread all day nothing else that's right yeah I do actually I kind of have a bit of heartburn today to be honest I love

20:50it help me Brian so okay uh I don't know how long you want to make this episode I brought a I brought a lot of stuff dude the episode will end when the episode ends well I want to finish up on this this rizap thing so what is this plug thing that's making 190k a month so now I'm lost so okay plug AI which is basically RZ it's competitor to RZ plug AI it's a competitor okay so it does something similar okay it does something similar it's basically the same idea I don't know I'm not going to I don't know if he copied it like I don't know who

21:27came first don't know enough about the situation doesn't matter doesn't matter but it basically is the same app and in addition I think what was smart about the why is it called plug like you're the plug I mean a plug means like I mean now we sound like some some older guys just like explaining I I'm European I have an excuse I don't know about these things like someone who you know who has who has access and you is the plug like you're the plug oh somebody who who like could get you into a club or something yeah exactly something like that oh I thought it was

22:11I had something different in mind and I'm not going to say it on this I won't say it here but I I was I literally thought about a plug like I'm looking here at like a plug board where you plug stuff into and I'm like the app has a pretty risky name actually risky okay risky risky name okay so plug is like someone who can who can give you access okay um okay so the app that's making 190k per month is plug correct and do you think they'll be able to keep this up or do you think this is like one of these flash in the pens for two months

22:44they're going to make money out of it and then it's done so like would you invest in this would you invest in the in the guy who's making all these apps do you think this is a sustainable way of running a business like having these kind of quick hypey things so what's smart about what this guy is doing is he's not putting all his eggs in the Riz basket right he has three apps now uh in different spaces so even if one you know gets screwed he he's got a couple others that being said he's still he's still be built on top of GPT so like you know open AI could decide to

23:20like charge 50x with their no more plug yeah no more plug and that would that would suck and that's a real risk of the business that being said when I when I tweeted about this app I got so many people being like this is so dumb it's going to get it's going to be it's a flash in the pan like it's GNA only last one month they're they're building on top of you know open AI they're going to shut them down and my take on that is okay but like so what so what this guy's making $500,000 a month in Revenue yeah you're learn he's also

23:54learning how to run a business the skills that he's learning while doing this are going to be trans erable to whatever he makes next I mean just from a financial perspective if he's making $350,000 of profit per month and he makes you know close to four Mill he'll make if this lasts for 12 months which I think isn't crazy you know he's going to make $4 million would I invest in something like this like absolutely just knowing that there's there's risks and yeah the the way I would invest wouldn't be like I want Equity it would be like hey want like a profit shair of this thing yeah

24:30give me a profit shair yeah it's it's not it's not a guy who who's trying to like have some massive IPO or a crazy exit it's just let's make some profit yeah but I had like there was one guy on Twitter who was like all over me about how this is a bad way to start a business and my my belief is like not necessarily if you know the risks associated with it and if you're able to take out a million two million three million whatever it is and retire your parents or you know give to a cause you care about or buy your first house or

25:08just get financial stability like that you know what people call you're nut your first nut I knew you'd like that one you know it's it's like the base of capital that you can sort of grow then I say kudos to these people that's this is the clip for the start of the episode if you want to do the little preview because I would want to know what we're talking about if I was listening to this no but I agree I think that's a very practical it's I think sometimes practicality is missing from uh Twitter business people this is actually what I like about your uh your tweets which is

25:44why I actually message you after you post something and I'm like wait what about this and this and this it's there is a lack of of financial practicality to a lot of business advice like that's that's one of the things that I noticed when I was um when I'm working with mentors some times and they're like it's about changing the world it's about having the vision and I'm like I'm still trying to make money like I'm still you know I'm not financially independent I'm I'm still trying to as you said I'm not is it a is it the is it a thing to say to get my nut it's a thing okay I'm I'm

26:19I I don't know if I want to have uh if I'm going to trust you with that big smile on face just say it just say it so we can clip it but honestly I think this is yeah that's a really good point that gives them like a foundation to try other things um and yeah I I would I think people arguing when you post anything people want to find the reason why something's not going to work because that also makes them sound smart you know so totally doesn't really matter what you must get a lot of that because you have a lot of uh people following you and

26:52you're very opinionated someone someone was like why you know these people why why they're so they're obviously smart but why are they building why aren't they building something that can change the world and my response to them is sometimes you need to change your world before you change the world Mike draw boom you know what I'm saying boom boom that's the Sip like we got to take a sip on that one on that one that's that's a quick sip it's still kind of a SI count the Sip if it kind of sticks a little bit you're the you're the antiban Johnson I want to be I want

27:31to get a t-shirt that just says Brian Johnson with extreme constipation and heartburn totally or or just get a t-shirt that says 36y old and a 90-year-old body I'm trying to get my tri triglycerides up to 400 I don't know like imagine 50 is normal or something I'm trying to like I'm trying to win the game by putting all of the numbers up no matter what they are God bless gout I want my Gout levels at 7,000 I I I'm not going to go I think I think that this this being short and sweet is going to be good so I'm just going to actually skip the other thing

28:09that I wanted to talk about and ask you are you going to get the new eight sleep I sent it to my so I have the eight sleep you know I'm as sleep nerd we talked about it dude I have two eight sleeps I I'm I'm like struggling right now with what to do I'm like and I only got them less than a year ago so new a sleep came out for those who don't know pod pod four Ultra yeah and the only thing so okay the coolest thing about it in my opinion is the fact that you could move your bed up and down like there's like a motor in it

28:48hospital bed yeah it's it's it's so wild and that is really cool because I don't know if you're like reading in bed and you know I think that's a huge thing like what I do now is I put like literally six pillows on top of each other and like yeah I'm like trying to and my my wife is like what are you doing like there's like a million pillows you're the first guy who's ever had a situation where the wife is asking why there's too many pillows yeah like literally I've never be every single situation I've ever had has involved me thinking there's too many pillows in the

29:22bed oh yeah oh it's uh she definitely looks at me strangely with the amount of pillows I require but I just I can't be I can't be flat like if I'm going to read yeah can't be flat flat I can't be flat you can't be flat you got to pay $4,500 to not be flat I didn't get this far in my life to lay flat exactly what is the point of doing all of this [ __ ] [ __ ] if I have to lay flat what like a seal totally yeah that's really cool but you I would buy it if my my side can go up and her side

30:06could stay this is this is what they're not making clear on the website my girlfriend and I were talking about this too if I'm snoring so the idea with the Pod for Ultra the update the biggest updates are basically number one the bed can move so that you can when you're snoring it can kind of Raise Your Head uh so that it stops you snoring and you can put it in reading mode where the bed is a little bit more like a hospital bed but I'm wondering like if I'm snoring and my girlfriend's not snoring is that just going to like flip is it going to

30:35move both of our heads up or is it just going to move my head up and kind of roll me out of the bed and like you know what I mean what what it it's not clear to me looking at the website what's going to happen the the thing that I like the most the two features that I like the most are one it's supposed they say it's quieter 40% quieter which I think is actually a really big deal I was telling you in the last episode that one of my Bigg issues with the Pod three is that it's quite loud um and the second thing is that they say you can

31:04feel the the the pipes I guess they don't like to call them pipes you can't feel the the little bumps in the bed that the cool water flows through um whatever they call those they call it like the array or something I call them the pipes apparently these are not you can feel them anymore and I think that would also be a big deal um and it cools even more although I never managed to for me it's it's like cold enough already um and you don't need your phone in the room anymore because you can just tap the bed to make it cooler or warmer which is kind of cool that's really cool

31:39yeah I think that that to me is also like that's the second favorite feature of it um because I don't want to touch my phone at all right I don't want to touch your phone either man filthy yeah it's filthy so I think that's huge and uh I just pulled up my sleep Fitness report from last night 909 you know oh that's kind of embarrassing isn't it because hello baby what do we got here 99 99 dude you were asleep you didn't even wake up once you were like a log what's waking up it's because I'm using the Deep Brown noise I don't even know what

32:17waking up is I don't even know what waking up is at night anymore okay well you know to put a bow on on the eight sleep thing my my request for them is for for for one side to be able to come up and down otherwise I'm not I don't know if I'm gonna buy it 100's insane hundred's sleep Fitness or good good work I am I need to be anti Brian Johnson but I'm accidentally becoming Brian Johnson yeah my perfect scores um you're you're I don't think so what I'm going to do I think is we're going to talk about them enough that they send us

32:50a free one each yeah totally like eight sleep if you send us a free pod 4 ultra uh we'll test it out and give an honest review um as people who are struggling to get 100s every day totally I mean and that's like another example of a startup idea is like you create a you create a a paid membership around sleep and you call it the hundred Club I like that it's all about getting to a 100 and it's and then you do membership where like you get just like probably some physical products that help you sleep like an eye mask or a month or different things and as a

33:33community of people who like share their scores and you you just likey the whole experience you run out of ideas on the third month already so you send people an eye mask you send people sleep supplements you send people like a brown noise thing and you're like I don't know what to do anymore and you just stop sending it and hope people don't stop paying it's just like I I can't think of any more ideas guys we're done t-shirt well The 100 Club is actually kind of a fun idea for tech people like the using the the graphic that they use in the eight sleep app yeah with the number

34:05with the 100 totally um and then and then there needs to be the anti- movement the zero club correct which is about people who don't sleep at all yes exactly I love that I love that dude that's it I have tons more ideas but I just I think it's good to like give this sort of an episode of test run before overloading it too much I think this is just as long as a normal episode the Sip the Sip okay well if people like this episode please please let us know in the YouTube comments uh also you know subscribe follow on Apple podcast and Spotify um because that's the only way

34:44well it's not the only way but it's it's a great way to learn when new episodes are dropping um And subscribe to the YouTube um and of course go to Greg Eisenberg dcom um and subscribe to the newsletter because there I'll also tell you when new episodes are dropping and Jonathan what do you have to say to end this um the idea here is that I bring stuff for Greg to react to I'm kind of like his like producer in the background being like Greg what do you think of this what and I get I get the advantage of hearing the answers uh and being able

35:21to Scuttle off and take action on them so I'm very excited about it I'd love to do it more often uh but obviously the audience has to find it interesting so it's different from an interview show because it's basically just Greg given his Vibes on stuff I think people would listen to that Weekly um that's my that's my feeling and yeah you should subscribe to this podcast you're listening to right now on Apple podcast and Spotify and YouTube all right sip you and Riz app sip you later Jonathan SI you later we got to end with a sip

36:01[Music] B