EXTERNAL FACEBOOK ADS TOOLS: YES or NO?

0:00hi guys it's ven Heath from lead guru and in this video I'm going to talk about whether or not you should use external tools to help you get better results with your Facebook advertising now what I mean by external tools are tools software that Facebook doesn't provide themselves so third-party companies that have created things I'm sure you've been you've seen some of these if your interests basically advertising you'll see ads pop up for them all the time and there's lots of them available I'm not going to talk about any specifics but personally I don't like to use them I prefer to stick to the tools that Facebook provides I

0:34think they provide fantastic free tools that are enable me to get the job done so what I mean by that is things like Facebook Ads manager Facebook's and audience insights tool for doing customer research Facebook's add library to be able to you know hack your competitors at see what they're advertising then of course take a look at their sales funnels and all that sort of stuff so I find that I can get fantastic results with those tools specifically I'm sure there are people watching this video and I'm sure there are people that think there's on a value in these external tools they were really help them get better results and

1:02Facebook advertising but in my experience I haven't seen it so I've tested a number of these tools myself I work with a lot of clients that use these tools and have used these tools and I tend to find them not worth it not worth the cost involved not worth the time it takes to workout to use them and a lot of these tools are focused around automation so they're focused around ok if this happens we would like you know this to be triggered this campaign to be turned on this ad to be turned off all that sort of stuff and in general I'm a bit skeptical of automation automating

1:33those tasks when it comes to Facebook advertising because I think you as a facebook advertiser you lose a sense of what's going on in your ad account what's delivering the best results and it's really important that you know that stuff you know if you're advertising on Facebook and you see that as a central part of your marketing it's perfectly acceptable to be spending quite a bit of time in your face but got a cuppa ticular obvious if you're running campaigns for clients to be spending quite a bit of time in your head account working out what works and what doesn't and you having that understanding is

1:59really really important if you try and set things going at the beginning and then automate it through you know some external piece of software and I just find that you lose that sense if it's all trying to happen automatically you don't know you're not in there every day seeing what works and what doesn't I'm sure they're exceptions to this rule sure people find that some are valuable but personally particular when you get started I'd recommend keeping it simple I would recommend steering clear of the tools working with what fakes but gives you that the tools Facebook give you this tree I mentioned are fantastic really really useful before doing

2:32research for actually creating ad campaigns and things like that and I just I get a lot of questions from people to say should I use this tool should who's that tall and my general advice is no stick lit so hope that's useful before I go something on quickly mention which is my Facebook Ads mastermind group free Facebook group anyone can join it's got 10,000 plus members fantastic community of like-minded Facebook advertisers you can post questions people answer them great place there'll be a link in the video description so make sure you go ahead and join if you're interested please like this video comment below to let me

3:01know if it was useful and and of course subscribe to my youtube channel for you know more Facebook advertising relate to content and slow guys