This is the full transcript of AI Agents run my business and life (Andrew Wilkinson), published on YouTube by Greg Isenberg. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.
0:00Today's episode is an inside look to how Andrew Wilkinson is using AI agents to run his personal and business life. This is a guy who has a great setup. He shows us exactly how he's using things like Open Claw and AI agents to be more productive and to make more money. How he uses it with his family office. How he's using it to start a startup. How he's using it to think about where the next generation business is and where he should be putting his money. This is an inside look and I don't think he's shared this anywhere with [music] how he's using AI agents to run his life and
0:36his businesses. By the end of this episode, you're going to have your creative juices flowing. I certainly did and I can't wait to see you in there. [music]
0:52Andrew Wilkinson, I think third time on the pod. Welcome back. Good to have you. Andrew, by the end of this episode, what are people going to learn? Oh man, um they're going to learn that Open Claw is uh hard um but amazing when it works. Um they're going to learn uh whether they have ADHD or OCD. Uh they're going to learn how to build a crazy vector database about their
1:17complex company. Um and they're going to learn a few prompt tricks uh and whatever random other stuff we end up stumbling into. Okay, so for those of you who don't know, Andrew is a very curious guy and he gets deep into rabbit holes. So, it sounds like what we're going to learn is a lot about
1:38how you're using AI in your day-to-day. The the good, the bad, the ugly, uh and everything in between. Yeah, let's do it. All right, let's get into it. I would say I had this crazy moment like so many other people in December of last year where I played with Claude Code and all the AI tools like Replit and stuff, and they could kind of do stuff. It was interesting, but it wasn't uh it wasn't there yet. And in December of 2025, I just literally like I I feel like I started shooting heroin. Um I started waking up at 3:00 or 4:00 in the morning, rolling out of bed with a big
2:21smile on my face, and literally just sitting in terminal and Claude Code with 10 tabs open. Uh and I've been doing that ever since. And my goal, um you know, I've had a bunch of different things I've been trying to do uh on the productivity side. Like I was basically trying to build an open claw agent uh before open claw came out and doing a very poor job of it. So, I was excited um when I was able to do that. But, I've mostly have been excited as a business person um for those of you uh the listeners that don't know, I basically buy and start businesses. I mostly start
2:56businesses as a hobby for for fun. Um but, I buy a lot of businesses and I'm always astounded by the amount of administrative burden in uh you know, a SaaS company. If you think about how it scales, um you know, support, accounting, there's all these like very boring wrote um types of tasks that are now able to be automated. And so, as a test before I started doing this in our operating businesses, I basically built a business um a SaaS business, and then I've been running it entirely autonomously using open claw. Um so,
3:34that's probably a cool place to start. And I I just want to say like with open claw, um I basically have been we we referenced heroin a moment ago. Um you know, I have never done heroin just in case anyone's concerned about me. But, um apparently when you do heroin, the first time is the best time.
3:54And they call it chasing the dragon. You're trying to get back to that special moment. And I had this special moment. I was traveling. I went to Arizona on a trip, and I forgot to bring my laptop. Um, but I'd set up an OpenClaw agent on my computer, and I basically was able to run my entire business using OpenClaw in the back of Ubers. Like, I was going to this
4:17conference. It was super, super busy. And I was astounded by how competent it was able to be, um, and that nobody picked up on the fact that, you know, every single email that I wrote was being written by OpenClaw. And so, I've been chasing that moment ever since. Uh, and the problem is that I feel like I'm spending 50% of my time debugging it, and 50% of my time, maybe 30% of my time making it better, and then 20% of my time being productive. So, it's like
4:47the classic productivity treadmill. Um, but we have been able to build some pretty interesting stuff. Um, so, let me let me screen share with you, and I will show you this app that I built. Um, so, this all started because I uh I wanted to build a custom GPT uh or ChatGPT project for me and my girlfriend's relationship. The idea would be that we would be able to query it, "Hey, we're having a fight about XYZ. Uh, what should we do?" And I asked it, I said, um, "Hey, if I was to do a bunch of psychological tests, which ones would you want to see?" And it gave me
5:25this list of like 15 different screens that it wanted me to do. And so, I went to Claude Code, and I said, "Hey, can you just put all these into a multiple-choice test, set up scoring, and then put them in a JSON file?" And so, both of us did that. It took about 40 minutes, and we put the JSON files into ChatGPT, and we said, "Without knowing anything about this this couple,
5:47um, tell us about their relationship. And we read it line by line and like our jaws just like dropped. Like it nailed every single fight that we have, every single issue at home. And so I saw the power of these multiple choice personality tests. And so I you know saw the product opportunity and I was like I'm going to build a business out of this. And so I started this thing called Deep Personality. Let me just share my screen here. Quick break in the pod to let you know about a free workshop I'm doing that answers some of your biggest questions. The first is in the AI age, what are some categories
6:25that are ripe for startup ideas? I'm going to outline a bunch of those different categories, the ones that I think the most opportunity is. Second is there's a million AI tools out there, which are the ones that matter when I'm trying to build a business? I'll walk you through that. And lastly, how do you actually build a business with some of these AI tools? So I'm actually going to show you live how I do this with my ideabrowser.com team, and I can't wait to see you there. It's this Thursday at 12:00 p.m. Eastern. And if you go to the show notes, if you go to the
6:57description, you can click a link, RSVP, and learn a few things. I hope it'll get your creative juices flowing and I'll see you back at the pod. And you know you could have you know you you own an agency called MetaLab. You could have called out MetaLab to go and build this for you. But you decided I'm going to do this all myself. I'm going to actually productize this myself. I'm going to design it myself. I'm going to build it
7:20myself. Why did you make that decision? Well, I think um I love people. Like I'm very extroverted, but the worst part about business is people. Um you know, if you think about using a let's use a screenwriting analogy. So in Hollywood there's all these brilliant screenwriters and they write these incredible scripts. And so they have this idea and they know where they want it to go, right? So let's say they start here and they want it to go here. They
7:47want to make an incredible feature film. In between all in between the script and the feature film are 100 people that they have to convince, $50 they have to raise, a million middle men and all that. And I think that creativity is just compromised based on how the number of people between your vision and execution. And so I think like writing for me has been a very like pure pursuit where I can think about it and I can write it and I can work with AI to make it better if I need
8:21to. But it feels it feels like so such a clear execution of your vision. And I feel like Vibe coding is that. Like finally I can do absolutely every part of it and I can do it at my own pace. You know, if I was using employees, they're unreliable, they don't see my vision, they don't understand every aspect of design. So you can have a great designer who sucks at front end or you can have or it doesn't know how to design something that will work in a front end. You can have a great designer who doesn't know how to write copy. So there's just all these pieces that come
9:00together with Vibe coding and basically like in a few manic days, I was able to build this pretty crazy app. So let me let me show you um how it works. So basically you do a personality test and it takes about 40 minutes. You're just clicking multiple choice answers and stuff and then you get this report. And so here's my archetypes. It'll be like you're the blazing architect. Here's your
9:24superpowers. Here's your kryptonite. This is just like the basic. And then as you scroll, you can see the AI has taken all of your answers and it's written like a 100-page report. So, this report literally goes on and on and on and on and it's written like Robert Greene. So, it's like super impactful and deep and hits you um and it basically walks you through what you're great at and what you're terrible at, what job you should have,
9:55um is your relationship working for you? Do you have ADHD, OCD, are you on the spectrum? Like all these different things and so you can see Let me get all my god, it's so big. All the way to the bottom. Um so, you can see like these are my kind of personality traits, my attachment style, um my internal family systems, like how much I people please, all this
10:19stuff. So, I built this thing and usually what happens for me is I start something and then I don't want to finish it because I don't want to hire the people and deal with it. And so, what I ended up doing is in this case, um just building agents to do everything. And so, I can show you where we were using open cloud. We're currently using this thing called Harbor that a friend of mine built um and it's basically a harness for agents. So, you can see all the different agents that are running here. So, we have a dev, we have a marketing agents and then we have
10:56a support agent. And basically the way it works is um somebody emails support and uh either support just tackles the ticket uh or it will actually fix the ticket. So, it'll sell send it to the dev agent. If it's a P0, so like a super scary security breach, it'll just immediately fix it and merge the PR. Otherwise, it'll uh we just wake up and
11:19have a bunch PRs. Um and then it'll email the person back and be like, "Hey, I fixed your issue." or whatever it is. That works basically perfectly. Like it's shocking. Like support to me is not a job very, very soon. Um the one that's really exciting is the marketing agent. So, we basically have it uh it's hooked into PostHog, so it has all the data for the app, and it actually manages a meta and Reddit ads account, and so it'll um do multivariate testing, it'll create ad creative, it will set budgets, and we basically just message it and we'll say um you know, "Hey, can you increase the
11:58budget by $1,000?" Or we approve like a big SEO project or something like that. So, where we're at with it is like we've done maybe like $20,000 of revenue, like it's still small, and where I'm really excited um to go next is like what happens when we give it like a $100,000 a month ad budget and we find ads and creative that actually
12:23work. Um so, that's been that's been insane. Um and I think that we're probably 3 to 6 months out from being able to just hand businesses off to AI to run at least basic businesses like this. Harbor, I've never heard of. And I see I see a lot of stuff. Let me um let me just ask. So, it's my friend Gavin made it. Yeah. Yeah, link me to the Harbor website. Um yeah, it's Harbor. It reminds me a little bit of
12:57Paperclip. Have you seen Paperclip? Yeah, I have. So, this is at its github.com/geekforbrains/harbor. Yeah. And uh he's he's a friend of mine that I've been working on this with, and uh it's it's working really well. We just found that Open Claw wasn't quite deterministic enough, and the other issue with Open Claw is because it's a text-based interface, it was a little bit hard to keep track of all the agents
13:24and what's actually happening. Um so, it's worked really well for us. Yeah, I mean, I think what's cool about it is like if you're starting a company and you're thinking about org charts, roles, responsibilities, you know, you don't think about it within within text, you know, back and forth, right? You think about it as like, "Okay, I'm going to spin up this agent or employee to do XYZ, and then how can I monitor what that XYZ employee is doing?" Yeah, like so basically like it's just a it's just a GUI basically for something like Open Claw, and it's
13:58still running on Claude. Um, but you know, you have all these documents with uh kind of like a knowledge base, you've got databases, you have all your environmental variables, etc. It's like it's very similar to Paperclip. Um, I think the problem it reminds me a little bit of crypto where crypto is not crypto is built by nerds, so they make it nerdy. And when I saw Paperclip, I got so excited because I was like, "Oh my god, I can this makes sense to me visually." You like have this org chart, but it's clearly built
14:28by nerds because it's very confusing. And so my I mean, my kind of belief is like pretty soon Anthropic and uh OpenAI are going to launch like basically like CEOs. So, you just be like, "I'm just going to hire a CEO for my company, give me your data, I'll figure it out, I'll run it, I'll run the whole business." And it right now, the problem I feel I feel like um you know, 2 years ago it was like uh we're you get you get 5 minutes with a super genius who has Alzheimer's. Like the context window is so small that you
15:02just have these brief moments. Now I feel like with the the 1 million context window, um they can like maybe remember a day, but it's like Memento, right? Um, and I feel like once the context window is like 5 million, 10 million, then they'll be able to run entire companies with this. Yeah. There's some people now selling autonomous companies. I don't know if you've seen this. Pulsia is one of those
15:26companies. I think Pulsia, p o l work? Like I I saw that New York Times story about that guy who like started the autonomous uh you know, what is it? Like billion-dollar business or whatever. But and obviously that's real and New York Times is writing about it. But I I can't parse what's real versus I think and uh you know, we're recording this
15:52April 29th, 2026. You cannot run a an fully autonomous company in right now that it yeah, that is going to get better that you can just like you know, go hang out on the beach 24/7. That being said, I think there's parts of the business that can be autonomous like support is like a good part you know, area. But like you're not going to outsource like product at this point in my opinion autonomously to to something like Pulsia today. You know, maybe that changes in 6 months, 12 months, whatever. But like my take is the people that are selling autonomous companies today are just selling a dream. Yeah, I
16:36kind of agree. Like I think um open claw agents are still like Zap. They're basically like Zapier zaps but that can make basic decisions and have intelligence. But you still have to tell them step by step, this is how I want you to think. This is how I want you to operate. Like let's say you hired an intern and you gave them an email address. You would never have to say, you should check your email every 15 minutes and you should reply. And when you do reply, you should you know, think about the following things. Like it feels very It's like you're dealing with a baby. A a genius baby but you have to
17:12teach them how to do every single thing. Where I'm excited is when I can just have a model that's just like a CEO model or or and just like delegate to them and they'll just figure it out, which I think is kind of what everyone acted like Open Claw was, but it's totally not. Yeah. I want to go back to go to the deep personality test. Can I give you
17:34unprompted feedback? For sure. So, when you were going through this, I was like like the content looked exceptional. My my you know, my issue in general with like vibe-coded projects is that because anyone could, you know, create apps and products like this, it's almost like you need to have some credibility layer in order to listen to the content, you know what I mean? So, like um my you know, if I was like the you know, PM or CEO on this, I would be like, how could I partner with you know, someone who's credible in the space such that when I get this you know, output, this report, I'm going to take
18:20this seriously. I think part of the problem is it's anyone who is a psychologist or um someone who would be like legit on this would never do it because it's a bit cheeky. Like I'm using um psychological screens that are supposed to be interpreted by a psychologist, but I'm not a psychologist. I'm using AI to do it. And I think it's incredibly accurate. Like I've I've hammered it on a million different models and I've looked at um example tests and stuff, but that is definitely an issue. If there's someone listening who's connected to like a Jay Shetty type person, definitely let me know because I think it's perfect for that. Um it
19:02really is one of those like 1 + 1 = 5 kind of things. But yeah, right now it's what I realized is like I can when I post this in my newsletter, it goes crazy viral um for a bit. But I don't have enough pull in that space where my audience is a bunch of like tech bros. They're not going to, you know, they're not going to share
19:22this with all their friends and stuff. It does definitely need something like that. Yeah, and I I I also wonder like you know, I think about like who like what are influencers, celebrities, micro-celebrities that people look up to, like a couple, like even just a couple that like has gone through this publicly maybe and have come out of the other side and they're just happier and when people think of like you know, a couple that's, you know, a dream couple, like this is their, you know, they're involved in this in some capacity. That's smart. So, you and your
19:54wife, you want to do Should we do it? Yeah, yeah. I mean, my my wife is like very like uh private, you know? So, I'm more of the public one. Um but I'll see what I can do. The same as my girlfriend, she hates publicity and stuff. Yeah. Um let's see what else can I show you. Um I mean, another big piece is just data. So, I, you know, I feel really frustrated because at different times I've kind of standardized on different LLMs, like I'll get into the Claude ecosystem and I'll use the desktop app, I'll use ChatGPT and I'll build out a bunch of projects. I've
20:34basically just accepted that I'm going to live in Claude code until somebody builds her um which I'm sure is coming in the next couple of years. Um and so, my strategy is basically been um to take all the different data pipelines that I have and put them into a centralized place. And so, I have um Fireflies record all my meetings. Um every night a cron goes in to the API, builds an
21:01a markdown file, puts it into G brain. Um I've built out vector databases um for my businesses. This is a really cool, um, thing. So, you know, a vector database can store, um, you know, millions and millions and millions of tokens, and you can basically, um, you can basically have like a service like Pinecone go and crunch through a large amount of data, and it basically
21:27makes it highly searchable for an LLM. And so, I can show you an example of that. Let me just switch the screen sharing. So, okay, so here's an example. So, like, I did, um, I trained a vector database on my family office, Foley Partners, which is basically just my like personal holding company. And here
21:48I just asked it, uh, what did I say? Um, break down how many minority venture investments I've made and how many are in the money, bankrupt, or declined. And basically it went off and did this query, and then boom, I can see that I've made 132 direct investments. I invested 16 million, it's now worth 36 million, and then I can break down all the different write-offs, everything. And so, this has been, um, really, really powerful. So, like, if you think about, I did it for Tiny as well, and in Tiny I have, uh, man, 24 businesses or something like that, tons of historical data. And the challenge
22:31when you run a conglomerate is like, I don't know it, like, are any of the companies spending too much money? Are any of the CEOs full of Um, are any of the businesses trending up, down, expenses are going up? It's just too much data for one person to understand. And so, I can't show it cuz it's all public company data, but basically what I can do in Tiny now is I can say, "Hey, review the last quarter, and I want you to give me any icebergs or issues." Or I can ask a simple question like, "How how accounting staff
23:01do we have in head office? Um or whatever. And I've found this so useful. It's not perfect. Like it'll it'll often like say the wrong person is CEO of a business or the numbers are a bit off. But in terms of being able to like be the eye of Sauron inside your company, I think it's like incredibly
23:20powerful. Mhm. And and curious like within Tiny, like I see how you're using it to interface with Tiny and and to you know, be a better chairperson and give advice. But within Tiny, I imagine that there's like some efforts to make the company's AI first and stuff like that, right? Yeah, and that's one of those challenges that I think everyone can relate to where what is the saying? It's um never expa- expect someone to understand something that their paycheck depends on them not understanding. So, you've a lot of people that are living in the old world and need to be upgraded um in their understanding. And often they're very
24:03attached to the old way of doing things. And so, to be honest, like the challenge in Tiny is that we are generally pretty hands-off. And where we're really leaning in is in a lot of the software businesses because those are the ones that are at the most risk. I think we've talked about this before, but it's not like software is dead. If anything, software is going to thrive way more. But it used to be like the newspaper industry where it's like in order to compete, you have to assemble this incredibly expensive group of
24:35people that's very rare to find, right? You need like great programmers, great designers, etc. And that that was like a very finite resource. So, it's kind of like the newspaper industry where you had to be rich, you had to buy like $2 million printing press. And then once you have it, you actually have a competitive advantage. Now, I just think
24:54software is free. Anyone can make it. Anyone can rip it off. Like my personality app, it's cool. Does it have a moat? Absolutely not. Like maybe if to your point I had John Legend and Chrissy Teigen backing it or something, maybe there'd be something there. But I think pricing pressure is just going to go crazy because it's like the restaurant industry. Like, you know, restaurants are not a bad business, they're bad because there's too much
25:21competition. So, if you're listening to this and and you know, someone's listening to this, they're watching this actually and they're saying like, "Okay, I like what Andrew's doing here with like you know, this Foley advisory thing. I like what he's doing with personality test. He I feel like he has a good sense of where the world's going. You know, where where what you know, what would you be building now if you're you know, if you're
25:45you want to be building something? It right? [sighs] Where's your opportunities? I think we talked about this a year ago and if anything, I've become more concerned. Um when I look around, I'm don't get me wrong, I'm not not concerned. I'd just say it's getting harder and harder and harder. Like I think we've all been astounded seeing um how good Claude has gotten and how much it can do um and how quickly it can do it. And from my perspective, I think that if I was somebody who's obsessed with vibe coding and is 20 and let I would say the goal should be like make one to two million dollars by building a
26:28product like deep personality or something like that, which is pretty straightforward. Try and make a million or two million bucks and this is such a sad answer, but I'd be like invest in data center stocks or invest in TSMC because to be honest, that's what I'm doing. Like I am I'm either buying like something with a moat, which is very very hard to find certainly in
26:49technology right now. Uh home services businesses like very very brick and mortar kind of stuff. But even that I think is at risk with robotics over the next 10 20 years. But I honestly I all I can really recommend someone does is like buy Iron and TSMC. Mhm. Yeah, I think uh with you know, with respect to like the GUI, the graphical user interface, like it just feels like where the you know, I always I think about it as like the hour of progress, like the hour of progress or deep you know, deep progress is that the UI is going away. And like I don't know about you, but I'm
27:32spending more and more of my time in Codex. I'm spending more and more of my time in Cloud Code. Like those have become my operating systems. So I'm spending less and less time in apps. And it's easier than ever to create apps. Therefore, like yeah, it's pricing pressure, competition, harder to get mind share. Well, here I mean it's an interesting like someone asked me like is Adobe
27:52Yeah. And that's an interesting one because like I'm a pretty avid user of Lightroom. And I love I've got a Leica. I love editing photos and stuff. And while I do put my photos into Gemini sometimes for like recoloring or retouching or something, I still really enjoy the process of like moving the sliders and making it exactly the way I want it. And so I think you know, it's a question of like does this being the standard matter or will someone just vibe code an even better Lightroom and everyone will switch to that because they're you know, a big slow incumbent and someone else will do it faster. I
28:29can't answer that question very well. All I can say is software is a worse business now than it was 5 years ago. I mean, look at Constellation Software. Their stock has been cut in half. Like that that's crazy. Like I and I don't know if that's correct because they own like the most boring software businesses ever. But um yeah, dude, it's like a brave new world. And it's so depress I I hate to give such a depressing answer cuz your show's all about entrepreneurship. And like I just want
28:54to say like I'm more excited than ever. There's never been a better time to be an entrepreneur and build stuff. It's just you are picking up pennies in front of the steamroller in most industries. It's also hard to predict what's going to happen in 12 months from now cuz you know, uh or 18 months from now or 24 24 months from now. So like my advice to people is just build now knowing that um you know, you're a big Buffett guy, right? So like, you know, what does he say? Uh you know, there's only so many puffs you get on the cigarette or whatever. What is it? Yeah, you can um get Well, he's
29:32he's more talking about cigar butts, right? So you find a cigar butt on the street and you can get one puff out of it for free. And I think a lot of previously high-quality businesses that would be like a gourmet cigar from a cigar shop are now cigar butts. Right. Yeah. So my take my my you know, glass-half-full take is you you can get some puffs out of it and and it might turn in like your personality test might be like, oh, a $1 to $2 million a year business for 3 years or it might turn into like a media
30:03conglomerate. So how built it. I built it for, you know, I was pretty irresponsible cuz I'm like using fast mode and going all out with all the cost, but I could probably build it for 10 grand, 20 grand of tokens or whatever to get to where we got to. I probably spent like 80 or 100 honestly cuz I've been so Dude, I'm I'm spending like our family office um So basically like I have Tiny and then I have my personal holding company um and you know, family office the just the rich person word for uh personal holding company. So I I'm sorry for being a douche. But um but basically like we
30:41have been instead of scaling employees, um, um we've literally just been scaling Claude. And so, I'm so lucky. Like, my CFO and president have both become obsessed with Claude code, but they're actually just, um, scaling the API cost. So, instead of a payroll, we just have a $40,000 a month Claude bill. And it's doing it's doing everything. Like, I love to show you some of the stuff that
31:03they've built. It's just crazy. Yeah, I would love to see it. Here's here's an example of like software being completely So, there's this product called Addepar. Have you ever heard of it? No. So, Addepar is like, um, basically like software for rich people to track their portfolios, and they charge 50 to $100,000 a year. Um, and basically what it is is like, it pipes into your bank, it pipes into your accounting, it pipes into the public market data, and it just tells you like, here's how much, um, here's how much money you have. Here's your personal net worth. Here's all your assets. Here's
31:41your balance sheet, etc. And so, what we did is my CFO just said, "Fuck that. I don't want to pay, um, those guys all that money, and we can actually build something that is way more customized to us, and, um, integrated into all of our data." And so, he said that, and like the, you know, the You remember like 5 years ago when one of your engineers would be like, "Why
32:02are we paying Slack all this money? Let's just build it ourselves." We all know that's like a fool's errand, right? Like, that's insane. And so, when he told me he was just going to build it, I was like, "First of all, you're a CFO. Like, I'm a little skeptical. Um, but two, I was like, "Look, do we really, you know, is that actually going to
32:18work?" In like, 2 weeks, he built this. Has this AI assistant. So, this I can query, um, let's see like what's, um, stress test. What is this? So, basically it's like the basically like a, um, Anthropic API, but it has access to all of our data. So like okay, here's one. I screwed it up. Bad demo. Steve Jobs
32:43would be yelling at me right now. Yeah. So this is going to go off and query this. Let's see what it does. But anyway, this was built by my CFO. He's never coded in his life. Like when I told him about Cloud Code and that he should check it out, he's like, "I don't know how to code. Like I'm not technical." And literally within like a week, I'm so lucky that he's the kind of person that would do this. But he built
33:05this and it's just it's insane. Going back to the glass of half full of entrepreneurship, you know, I've been seeing a lot on Twitter lately of like services is the new software. So I could imagine, I know this is you built this for yourself, but I can imagine a product like this and then that you sell services on top of this, right? Like if you if you actually wanted to sell this to other
33:28family offices and stuff like that. Whereas like, right? Like a weekly call or maybe it's like all, you know, add skills every single week or help you do XYZ. Yeah, I mean I think it would the way I look at it is I always give the example of funeral homes. So funeral homes are very unsexy
33:47industry that nobody wants to work in. And so you don't have that much competition. And so if you build software for let's say like some guy who owns a funeral home has like a web wiz nephew like you or me in like 2010 and he's like, "Hey, can you build software that's custom for funeral homes for me to manage mine?" And then you start the software business and you're the only game in town. Like no other no other person owns this funeral home and has a web wiz nephew who's going to do that. And so you have a monopoly and you become the default. And I think the new
34:20world is, you know, if 400 people in the United States own funeral homes, let's say like 20 of them are smart and know AI. They're all going to build their own software. And so what does that do? That means it's great for the consumer. There's now 20 different software choices that they can use. Someone can build their own custom thing if they want to, but pricing comes down big time. So like, you know, Addepar, the company I mentioned before, they're
34:48charging 50 to 100,000 dollars a month. I don't think that they're going to be able to do that for too much longer because there's going to be a lot of competition that comes out. Hopefully, somebody watches my video and says, "I'm going to build this, too." and then go crush Addepar cuz like it's not particularly good software in my
35:04opinion. Mhm. So you can see, okay, so for some reason I can't scroll still Vibe Coded, but you can see it's like giving me an analysis of like how I could rebalance my portfolio. Um it can do all sorts of stuff like it can track risks and be like, "Oh hey, you have XYZ risk in your
35:21portfolio." Um it's very cool. Awesome. Um we only have a few minutes left. What uh anything Well, I actually have a question. You mentioned uh G Brain before, and I haven't gotten around to using it. Um how have you found it? And and for, you know, can you explain what G Brain is for for people who don't know? Yeah, I will. So Gary Tan is a friend of mine, and he basically built this um Vibe Coded project where he wanted a vector database um for personal kind of knowledge base. So really quick um ability to draw from a large base of markdown files on your computer. So basically trying to solve
36:02the problem of memory. And because he's a friend, I was like, "Oh, I'll install this and try it out." And actually, it's really, really awesome. Um there's a few different people kind of competing in [clears throat] the open-source world for this. Um but I've been really impressed with it. I don't I don't want to do a demo cuz
36:19it's like actually a really boring demo. But basically, what I did is I ingested all of my email, and I said, "Hey, I want you to um go through it my email thousand at a time and I want you to draw connections and I want you to build pages for everybody that I know." So, basically I have a page on every person that I know and then I can say something like um "Hey, I'm raising money for our yerba mate business. Who do I know that would be good for that round?" And then I can say, "Okay, now go and draft a powerful email to them and make a deck and send
36:50it to them." Um and so I just find that Oh, what what is what this has enabled me to do is like have a task that would otherwise take like eight hours. Like I I do these like men's groups and we rent board rooms and I need to charge everyone because I pay I end up paying for dinner in the board room. And so I was like, "Okay, I got to I got to send everyone Stripe links. I
37:12have to get everyone on a subscription. I have to send all the emails. I have to hector them." And I just had that as a single task to my open claw agent and it went out went in the Stripe API, sent the emails, did everything. So, like there are these magic moments using stuff like G brain and and open claw. I want to I want to show you two really cool actually three really cool things before I go. So, one So, I mentioned
37:35this guy Gavin Vickery who built Harbor. So, we were doing a vibe coding retreat at my my cabin and I was talking about how sad I was that the Limitless pendant sold to Meta. So, it's like this little pendant. I think I showed it last time I was on. You just wear it and it would record your entire
37:53day and build transcripts of it. And I was saying, "I'm so annoyed because the iPhone has a microphone on it. Like why can't the iPhone just record all the time?" And he just went, "Well, I can build that." And 24 hours later he had this app called Hearsay and basically can't really see it, but what you do is you say what times of day you want to trigger it. And so you can be like, "Oh, I'm I'm in meetings in the afternoon or or you know, I want it to record all day. And then it literally just records your entire day and builds transcripts and then sends them to your iCloud. And
38:30so you just have context on your life. And so I record my entire day and then G brain ingest it and it just knows context and then my open claw agents have full context. Um, let me show you also a couple cool things I've been doing with open claw. You've been busy, Andrew. I have been
38:53very busy. I mean, this is all I do. Like this is just like a complete obsession and it is um, kind of sad because I'm like let's see, cuz I'm always spending my time um, I'm always spending my time uh, tweaking my stuff versus doing actual work. So, um, basically like it does it reads all my email, triages all my email and then it figures out automatically what projects I have going on. We might have to blur some of this. Um, but here's so it's, you know, I'm on your podcast and it's telling me, oh, you need to um, prepare
39:32for it. Uh, you know, it randomly was like, oh, your airtable account's going to go out. It's my brother's birthday. I'm bidding on a building. Like it just figures out all those things. And so every day I get this report and then you can see that it um, gives me next steps. So, I can say like, don't worry about it or I can say, hey, send an email to my um, my admin asking her to um, remind this person that. So, that's pretty cool. I also get um, emails. So, this is like it's identified a high priority email. Again, we're going to have to blur this because
40:07this is someone's comp, but this is somebody saying, oh, hey, I'm owed a bonus, right? So, and then it drafts in my voice different response options. So, I can just respond inline in Telegram and say 1B. Uh, Um and so, it turns your entire business into a multiple choice um quiz, basically. So, every day I just get like 20 different messages. They're emails or it goes in my iMessage and identifies things I need to respond to
40:33and I can just say like 1A, 2B, 3C. And um and that's saved me a shitload of time. Another cool thing I've doing I built a brief. So, basically this goes into my Readwise reader and my email and it looks at which newsletters came in and then it based on what it knows about me. So, I prompted it. I kind of said like I'm interested in AI and health and certain things. Um and then it chooses a few stories and then check this out. Did you ever listen to The Daily on New York
41:05Times? Yeah. So, listen to this. Here's what landed in the inbox and reader today, Tuesday, April 28th. We have a special forces soldier who bet on an operation. So, basically makes a custom podcast using Gemini voice and I just listen to that every day in the shower and it's so cool because one of the reasons I stopped listening to podcast like that was because they would be depressing or I you know, just stuff I don't care about. Um so, I have it prompted to like only tell me things that are going to make my day better or are relevant to to my own life or my
41:39city or my businesses. And then I also have it do a countdown. So, it says you have um this many more summers with your kids. You have this many more days to live. Here's a quote from Seneca, you know, to give you like a sense of purpose today. So, it's just incredibly cool how you can basically make your media diet whatever you want in a custom way with this. I mean, that's a product in itself, right? Like honestly. For a bit
42:07until Open AI does it. You think Well, you think they would do it? like the 7-minute podcast? Like I would subscribe. Like if you if it was $10 a month to the 7-minute podcast that's going to make you more productive, happier, and healthier. Uh and that is personalized to me. Like I would pay for that. Yeah. I think I think it's kind of like um you the other day I taught my open claw agent. I said, "Whenever I tweet, I want you to create an Instagram story." So it creates an image that's perfectly scaled for Instagram, and I want you to um put it into the um Instagram uh creator
42:51thing, right? So basically schedule it. And that was a product before. So there's this company called Tweet Shot, and they basically automate that. It's just dead, you know? It's like anything that could be an API call is just cooked. So to me, that's like an API call business. That's like the first thing to get run over. But for like normies, I agree. Like if I told my dad about it, and I could be like, "Hey,
43:13what topics are you interested in? Create me a daily podcast and text it to me." Like I I do agree that is a cool idea. Someone should build that, by the way. And me and Greg will back you. Um so here's another one. So so I have two open claw agents running on a VPS, and um Ava is kind of my personal assistant
43:33that I just showed you. This is Mara. This is my um my doctor um doctor agent. It also helps I've made them very attractive women, so I always want to talk to them. Um and I'm always flattered when they message me. Um but this this is really cool. So I have it um I have all my Apple Health data from my Apple Watch, my eight sleep, etc. And it uploads into a Google Drive. So I have a JSON file of all my um health metrics. And then every morning, it sends me a health summary. So it looks at my HRV, resting heart rate, respiratory rate, tells me about my
44:09sleep, and then I have this weird viral nerve pain that I get, and it looked through my data over the last 5 years and said, "Oh, I've correlated it, and I see that every time you get that flare, your wrist temperature changes for 3 days before." And so, it tells me in advance that and then it also tracks like my medication adherence and all that kind of stuff. So, it's just stuff like I And then the other thing is like if I ask it a question, it's prompted to use Max Intelligence. So, let's say I said um "Hey, should I take this medication?" It will spin up a uh rheumatologist, a um
44:51you know, uh internist, like every type of doctor as a Claude expert with extra high thinking, and it will do a team of experts for like 10 minutes across my G brain and all my medical data, and it'll give me a really informed answer. So, I'm like just blown away by some of this stuff. Andrew, we covered a lot of territory, like way more territory than I even thought was remotely possible, but uh that's why I love having you on. I appreciate it. We did We did pretty much everything. We did agents, we did running your business, we did family office, we did health, we did
45:27personalized health, we did living happier and healthier. So, I want to thank you for coming on. I'll include links on where to find and follow Andrew on the internet, where to take uh the deep personality test, where to find Tiny if you're ever interested in selling a company. And uh Andrew, is there anything you want to leave people with? Yeah, I have one prompting tip I want to give people um that's changed my use of Claude a lot. So, I will say um "This is my goal." So, let's say uh real estate example, "I'm thinking about
46:00buying this building. I want to interview me. Ask me I'll literally write ask me a shitload of questions to determine your prompt and use question tool. So, it'll pull up multiple choice questions. It'll interview me for sometimes five or 10 minutes and what I found that it does is just give me like an incredible breadth of basically building perfect prompts and I think this is like the thing that everyone misses cuz people are always like, "Oh, like you know, there's always going to be jobs because someone needs to build the prompts." And it's like,
46:32"No, nobody needs to build the prompts. The AI should just interview you." It OpenAI just doesn't want to spend all the computer at this point. So, it is fully capable of just interviewing you to figure out what you need. So, I love that and I also highly recommend using agent teams. So, I'll say always use a team of agents of eight sub agents and I find the answers are
46:53just incredible. I like that. Good tips. Andrew Wilkinson, thanks for coming back on the pod. Thanks, dude. Always fun.
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