He earns $500k/month filming Rolex trading

0:00hello everyone good to good to see you good to hear from you today we're going to do something a little bit different it's just me on the Pod and I'm just going to talk about some startup ideas I have right now some things I'm thinking about I'm recording live from Mexico City I got my coffee with me and uh the creative juices are flowing so I figured I'd just hit record and tell you how I'm feeling about things yesterday James clear the New York Times bestselling author came out with an app called the Adams app and for those you who don't know James is a New York Times well he's

0:33a New York Times best author but he he's the guy for habits if you want to get better at at habits you go to James and he's got one of the best selling business books of all time so he created a really beautiful app that basically drives that ritual of getting better at your habits and it's just taken off um it's it's you know just looking at the App Store it's ahead of Spotify it's ahead of HBO it's ahead of Netflix I think what we're seeing is this is a part of a bigger opportunity around creators and creating software products in the past if you were a Creator what

1:09you would do would be you go the Mr Beast approach so Mr Beast created a big audience and then he created Mr Beast Burgers which was the ghost kitchen selling hamburgers he created M uh febles which is a chocolate bar company with creating physical products you have uh you know just a lot more headaches um supply chain uh merchandising distribution Distributors it's a lot more difficult to get to the top selling a physical product than it is to get to the top using Code when I look at the James Clear Playbook I think I look something like this number one you own a category so you try to own a category

1:50James obviously owns the habits category number two you build an internet audience James has spent a lot of time years building his 321 newsletter even if you go on his Instagram uh which he has a lot of followers I think in the millions it's all about driving people back to the newsletter so he spent years building his newsletter then you earn credibility number three obviously he's a New York Times bestselling author there's other ways to gain credibility but I think having credibility when you're launching a software product is critical the fourth is you build beautiful software for product Market fit uh The Habit app is isn't just an

2:29app it's it's beautiful and I think they did a really good job and from what I've heard from their Community it's absolutely stunning um and they love it they're really enjoying it so number five you pick another habit so you don't just build this app for one particular use case no the big idea is actually you pick another habit or you pick another ritual and you create another app or multiple apps so I could easily see James creating a sobriety app a fasting app what are all the different habits that are most popular and then he can basically unbundle his own app and create these verticals and then I can imagine him

3:11charging monthly for it or onetime fees for it and number six you essentially build a constellation software or birkshire hathway but for your word you know constellation software for those of you don't know Canadian company that basically has been buying vertical SAS apps for I think over 25 years they've built this constellation of software and it's it's an incredible performing stock like I don't have the numbers in front of me but it's you know it's up thousands of percent over the last 10 years James could easily do something like this easily do something like this where he's creating multiple apps either that he's incubating himself or with an

3:48agency and or he's actually going and acquiring those businesses and then putting his name on it and then step seven he can either IPO that business just like constellation software uh he can sell that business which is really important for creators because they're no longer you know doing the speaker circuit or being reliant on YouTube ads uh they've got a business that they can rely on and actually sell the business so I think this new Creator Playbook is going to be very attractive to creators because they're in the market for creating something that you know they can make money while they sleep so you can either sell the business or you can

4:23just cash flow that business forever he doesn't need to sell it I can see a world where he has 10 apps each app is making anywhere between 4 and $40 million a year in revenue and he just is just cash flowing it so I wanted to bring this to your attention just because I think there's a ton of other names words that have yet to be claimed and I'm thinking about this a lot and I'm also thinking about it in the context of you know we have an agency called LCA which is an innovation agency that partners with companies like this and we actually go and create products

4:57like this so I think that there's probably hundreds if not a thousand plus uh different opportunities where you can do this and I think you're just going to start to see a lot of creators go the software route over traditionally what they've been going for which is the cpg route so that's idea number one something to think about um something for you to think about and think and and just brainstorm what are different words that there's opportunities and if you're not the Creator can you partner with the Creator the second idea I you know I've been thinking a lot about is I stumbled you know and I've actually talked about this

5:35on the Pod like I don't know a year and a half ago but I stumbled upon this guy his name is Tyler vukan mcski 23-year-old guy from Central Jersey he's got 2.2 million followers on Tik Tok and he basically goes into the Diamond District in in New York and he negotiates on what luxury watches and he has a cam crew that follows him and by camera crew I mean like another 23-year-old guy from Central Jersey that is filming him you know either on a camera or on just an iPhone mostly and he's crushing it he's crushing it in two ways one is he actually has a paid

6:11community of other people buying and selling watches and rumor has it that he's doing $500,000 a month of Revenue just from that paid community so what he's doing is you know people watch him about buying and selling luxury watches and then he's just like hey if you want to buy a watch go vuk verified and he charges like I don't know $20 a month to get access to this group and it's a lot of like Watch dealers or people who are in in the business but also people just want to buy a watch at a good price now $500,000 a month and you know the margin

6:44there is 99.9% that's one thing he's doing and then the second thing he's doing is he's opening his own Diamond Jewelry Exchange in Jersey in Central Jersey and uh you know whole space with other people you know buying and selling jewelry it's not open yet but he's going to rent those spaces to different luxury dealers so why is this interesting why should you care about it and why should you you know steal this model and we'll put up a video in this podcast like right now so you can listen to Tyler in one of his videos to get a sense of what these realtime luxury negotiations look like

7:22and by the way he was the first to do this welcome back to fast flips uh Yasha has a boost sky a juvilee bracelet that I really need I'm going to sell for 247 I got to go pick it up from Jasmine and Melanie hopefully I can pay like 23 and make myself 1,700 bucks how are you Hi friend how are you the price was 23 he beautiful beautiful time piece you whisper what are you Whispering 234 238 I need it give me it thank you what 238 I just said yeah just bought this [ __ ] thing for 238 Tony needs it about to go drop it

8:13off with him now hopefully he pays my asking price to 25,000 is going to be a [ __ ] issue there he is show Tony what's up how you doing everything good here's the watch uh just give me 252 it's fine 252 bro you said like 24ish didn't say any price just told you I'll get it guys a genie it's nice uh I don't know what you going to do now um I have to go do you want my chain though yeah I got your Chance's coming right now listen let's make it very easy 248 that's it finish you 249 done that you not me okay cheers thank you um okay

8:54I'll pay you uh wire and I'm going to get you the chain is coming in like 5 minutes all right anyway 24900 minus 23 8 thank you thank you made 1,00 bucks on that um the day is still young not really it's like 300 p.m. already you know I think that's what's really interesting is no one was recording luxury watch you know hey like I'll buy this Rolex from you from $10,000 and then the seller is like no it's 8,000 and then there's the back and forth and it's all these characters and it was absolutely genius the right Niche the right format the right timing he's

9:32been doing it for 2 years before I get into the idea that I think you can have around this he actually you know the other day gave some really good advice on how you can grow like him on social and I just want to share it real quickly don't do what everyone's doing create a new kind of video that no one else is making so he did that like jewelry exchange stuff make your videos both fun and informative keep trying different things until something sticks once you find something that works keep doing more of that and stop doing what doesn't work and then probably one of my

10:05favorite piece of his advice is stack what works so if you see that people are connecting to being funny that you're funny do more of the funny stuff if you see that they like more of the educational stuff and funny stuff do funny and educational and then post something every day you know obviously be consistent my prediction here is there's 100 plus other watch talk esque opportunities ripe for Innovation so what Tyler vum did for luxury watch shelling I think that there's tons of different other verticals that you can actually go and create some new format for example the negotiation stuff just bring a camera around build you know it

10:47has to be a niche like luxury luxury watches that you know there's a lot of demand and and pend up demand but I think that you know there's a huge opportunity to basically take his Playbook of finding the right Niche finding the right format finding the right timing of course and then building something starting with an audience and then thinking as the product to be either a Marketplace or thinking about the product to be a paid Community because that way the margins are just so ridiculous and you can actually take some of that profit like what he's doing you know he's making $500,000 a month and he's reinvesting that into things

11:27like real estate you know the phys Marketplace and I just see this as another Trend that is only beginning and I think there's a you know I did some preliminary research and there's like there is like literally 100 plus different opportunities like this um and you know maybe I'll I'll talk more about some of these opportunities in future videos and and on the Pod but I just wanted to get you thinking about this huge opportunity and and just his Playbook and how it sounds like so simple but but there there really is again so many other areas you can do this for the last idea I wanted to talk

12:05about today is I've been watching the YouTuber coffeezilla recently he's got you know a few million YouTube subscribers and what he does is he's basically like an investigative journalist he like goes in front of his camera he has his coffee and you always see it steaming up you like the steam from the coffee and that's kind of like his shtick and he goes and he finds people who are essentially scamming other people and he OU them and he does really good investigative journalist so for example he did something on I think you know Logan Paul around he had like a crypto thing that you know they never

12:46delivered on the project and he goes deep on it or Grant Cardone he talks about like why Grant Cardone scams people and stuff like that or or misleads people now here's my idea I think that there's a coffeezilla opportunity but for Tech what I mean by that is there's a lot of action in the tech space new apps coming out every day AI startups Venture capitals all this stuff and there used to be Gawker media which actually covered a lot of the gossip part of Technology but I think that there's an opportunity to do something like a coffeezilla for Tech where he goes or she goes or they go you

13:26know person goes and invest investigates hey this person says that they're doing 8 million AR are they really doing 8 million AR or this person just raised $100 million but in actual fact they raised it three years ago but only announced it today I just think that the tech category because it's become so big you know there's hundreds of thousands no millions of people working in Tech there's enough of people interested in the investigative journalism slash a little bit gossipy part um that I think that there's a huge opportunity to begin by building an internet audience there probably YouTube to start there are versions of this that happen like

14:08there's VC brags on Twitter that's kind of like a jokey uh Twitter account but there's like a little gossipy stuff but I'm talking about like a non-anonymous real journalist going deep on these topics and building a real Media company around it so those are my three things ideas startup ideas niches I'm thinking about right now and uh I want to share where with you on the where it happens pod because this is this is where we talk about these ideas uh it's really the only place where you can come and and uh I only want to talk about ideas on this podcast and I only want to talk about ideas because I think

14:48that uh it'll get your creative juices flowing and if you're working a full-time job maybe it makes you uh do you know do a side project um or maybe you even want to quit or maybe you have your own startup right now but you uh you're just looking to take it to the next level so um thank you for tuning in this has been fun and uh subscribe to the YouTube least you can do uh if you enjoy this and comment uh comment something because I read every comment I read every comment and uh share this pod if you enjoyed it um so cheers to you

15:29and uh have a good one

15:44later