HOW TO FIND PERSONAL TRAINING CLIENTS WITH FACEBOOK ADS

0:00hi guys it's been Heath from lead guru and in this video I'm gonna show you how to find personal training clients with Facebook Ads we've worked with personal trainers and gyms who are offering personal training services before and we found a way that works really well on Facebook to advertise your services to get you personal training clients if you are a personal trainer so if you're a personal trainer I think you'll find this video very very useful and I'll go through each stage in a lot of details so pay close attention okay so what I am now is I'm in Facebook's ads manager I'm in a demonstration account so if you've

0:30never sort of seen what this looks like you think of what is Facebook site manager how does that work when you're in your Facebook account your regular personal account there will be a little black downward arrow and top right hand side if you click on that in that drop down menu there'll be something like manage adverts create adverts manage ads create ads something like that click on that and you'll come into a view a window that looks similar to this this is where you need to get to okay and once you've done that you want to go ahead and click create you know you just boosted post from your Facebook page for

1:02example which is what most people start doing when they start advertising on Facebook you won't have seen this sort of stuff so that's why I just want to quickly cover that and show you exactly how to get there so let's give this a name so let's do with personal training training personal trainer campaign sounds little bit better okay I'm not going to cover all the options that you could use on Facebook that's not beneficial this video would be three hours long one of them do is show exactly what we've done in the past has worked well specifically for personal trainers so buying tight leave is auction campaign objective you want to

1:33go ahead and use the lead generation objective that's what works really well with the legion objective you keep people on facebook as opposed to sending the through to your website so if you don't have a website which a lot of personal trainers don't that's not a problem you could still use this strategy very effectively to get you new clients okay ad set name let's just go with local area for now crate ad I'm just gonna call this placeholder obviously you could rename those things whatever you want later on so click Save to draft and then what we're gonna do is come in to the campaign level now there's three

2:09levels to a Facebook ad campaign when you create it in ads manager you've got the campaign level the ad set level in the ad level so in the campaign level all we need to do really is set up buying type which were already done our objective lead generation and you can either use campaign budget optimization or not in this example we're gonna be using one ad set so it doesn't make a huge amount of difference either way comes a budget what I'd recommend is setting your budget that's something that is an affordable and you could afford to lose okay because whenever you're first launching a new marketing

2:38campaign there's never any guarantees and if you set your campaign up the way I'm about to show you then I'm quite confident it will work but there's never any guarantees so just make sure that that is something that's you know it's not gonna you if it doesn't work out and also set it at something that um you know isn't gonna generate so many leads that you can't handle the volume so I would expect if you're advertising in a market like the UK you to be able to generate leads people interest in your personal training services for around about ten pounds each you might be a little bit less than that I think

3:08one of our clients is about eight pounds and it cost per leads for people interested their personal training services so just bear that in mind if you want to spend a hundred pound a day you might be absolutely inundated not be able to handle the volume okay so that's the campaign level now we'll move on to the ad set level now when it comes to advertising personal training services advertising any local business with Facebook advertising it's relatively straightforward so all of this stuff by the way guys you can can ignore just make sure that your Facebook page is selected in here you can set spending limits on this ad set if you want to

3:40make sure you don't spend too much you can set you know start date end date I don't bother with that I just run the campaign's I check them regularly and I pause them or adjust them when they've reached certain points but if you want to that's absolutely fine but whenever you're advertising for personal training services on on Facebook we're advertising a local business the first thing obviously need to do is set your location location criteria because only people that are local to you but gonna be interests in your service is actually gonna you know want to work with you so you obviously want to take out the

4:06country and you want to put in your specific local area so I live in a town in the UK called Sally Chester relatively small town and 25 miles is probably too much to be honest I probably want something like fifteen maybe less now of course if you're in a big city you might want to narrow that right down to just a couple miles if you're in the center of London or whatever if you're really rural area then you might want to make it a larger area and you'll know based on where you live where you operate and what you provide your services what sort of area that

4:35you're going to want to to go ahead and target so for example I might decide that you know you know what Gloucester's probably too far away because I know the area 12 miles just excludes blustered that's probably more appropriate if I go down something like 10 miles that leaves us with just 120,000 people which actually might be be more accurate people aren't really willing to travel I don't want to include Swindon in there so once you've added your location targeting criteria as I've just done you'll see your potential reach on this side so I've got 120,000 people in here that's not a massive audience so I can't

5:07narrow this down too much if you've got a larger population base where you're operating then you could afford to add in more targeting criteria so you may work with a specific demographic so you may work with people that are older for example so you might say look I just want to work with people that are I don't know 45 plus okay and you can see that takes my audience size down to 52 I might want to leave that as is because I don't want to make my audience size much smaller than that you might only work with men you might only work with women absolutely fine going add those in if

5:36for example you had a much larger audience size and I'll do this for example is a much larger population base so let's say I was in London 25 miles don't wait too much unless I just wanted to be within let's say 10 miles that's too big you'd want to narrow that down but let's just use this example you've got 1.8 million people that still over 45 so let's say really want it to work with women over 45 that was my particular demographic still got 900,000 I can still afford to narrow that down so that's why this detailed targeting section comes in so I might want to add

6:09in things like Fitness people at physical fitness as an interest that sounds of you an option that makes me thirty three hundred thirty four thousand so that could be an option to go with and I could go with people that are you know health conscious what sort of talked about should have got here interested in health care or that's probably health and wellness maybe back it's down to 99 thousand so this sort of these sort of targeting options here aren't rocket science I've created a whole video about how to use Facebook's audience insights tool to find these interest targeting options I'll include that in the video

6:41description if you confused about this process you can go through that take a look at that and and and basically find out exactly what it is you need to do to find these options if you're bit unsure but you can come in here and you know you can add in these sorts of options physical fitness these things that are going to be representative of your target audience you know if we want someone to work with a personal trainer they're probably not in fantastic shape they may be but they're probably not they probably want help but they probably got at least an interest in being in better shape and health and

7:06wellness and physical fitness etc so I could go ahead and add those two in for example by the way just quickly any that you add in here it's an and function so it's people to interest sorry it's an all function so it's people are interested in this all people interest in this they don't have to be interested in both okay so you'll see if I take that out audience size can be slightly smaller remember if you're in a much lower population density area you are going to have to you're gonna have to narrow you're gonna have to not include interest targeting options because otherwise you're just gonna have to

7:37small if you can just have a word for it I won't go back and show you if I put Cirencester back in here the audience size is gonna be absolutely tiny okay so that you can leave as is connection type don't worry about that automatic placements you can use automatic placements placements just refers to the places on Facebook Instagram where your ads are likely to show up you can edit them and be specific and say I don't want to advertise on Instagram I don't want advertise on Facebook I don't advertise here and there with the lead generation objective that's not necessary because you're telling Facebook with the lead generation

8:07objective look at what leads I want to generate leads and Facebook now knows that so they are going to be able to see where your leads are coming from in terms of placements so they might see for example you know you're generating leads on Instagram for nine dollars each you're generating leads on Facebook for $15 each okay let's put more of your budgeted into Instagram Facebook will be able to make those calculations they'll be able to adjust your campaigns and that's why it's absolutely fine to use automatic placements when you're using the lead generation objective I hope that makes sense optimization for a delivery and a delivery just leave that

8:40as is no problem at all so fairly straightforward really in this section all you need to do is add in your location targeting criteria specify your age gender parameters based on who your my customer is you know whatever it is you specialize it if you're in a really rural area and you want to work with everyone you can leave that quite broad and then maybe added some detail targets and criteria depending on the size the the population size within your area okay hopefully that makes sense now let's move on to the ad it's obviously a very important component of a Facebook app so Facebook have just pulled in an

9:15image from my Facebook page because that's what I'm using for this example but the first we want to do is change that image so you may have images of you working with clients and things like that if you do great you can go ahead and upload those into your news one of those and if you don't that's also fine what you can do is you can select her own account images you know you might have images again on your Facebook page within your ad account within your Instagram account you can use any of those in your ads if you like those but I'm gonna assume you don't have those

9:42and I'm gonna assume that you need to find images to use so if I come into here and I select stock photos that are done and I add in personal trainer in here and what we're going to see is you can see over here says powered by Shutterstock so Facebook have teamed up with Shutterstock and you can use any shutterstock image in your ads for free absolutely fantastic feature saves money on having to buy these images but obviously you can go through these and find one that resonates with you and your target market and you think is you know that's did you learn to use I could

10:18just for example use something along these lines add that in and then you've got the preview on the right-hand side you can see that image there so that might not be the right option and I can automatically crop that to square if I want which is usually what it recommend because square images will take up more space on someone's Facebook newsfeed than a rectangular image and you know because your device is obviously fixed or not on a mobile device so that's usually what I would your width is fixed on a mobile device so that's what I would recommend okay so decide on your image if you can't decide between two or

10:50three you can always create some more ads and test two or three ads at once we do that all the time you might find that one really performs well a couple of others don't then you can pause those underperformers and put more budget into the best performing one very simple sort of optimization process but one that can deliver results okay next thing we need to get into headline now before I do this what I want to quickly talk about is what exactly we're going to be offering in this ad now if you try and advertise your personal training services and basically say hi I'm a personal trainer

11:19come and work with me it's very unlikely to work you know that's just too big and ask people don't know whether you're any good or not they might not be you know they don't have that proof they don't want to sign up to a 10-week package or whatever it is that you offer so that sort of approach is unlikely to work what I like to do with all Facebook ads and with personal trainers as well is really reduce the barrier to entry for your customers on the front end so how can we make it really easy for your prospects to try out your service you can then demonstrate that it's a great

11:53service that you really know what you're talking about that you can get them great results and then they can go on and book and become a fully fledged customer so I really like to offer something free upfront and in a personal trainers case the most obvious thing to offer for free is a free personal training session so what I'm going to do is put that in the headline free personal training sessions boom now I can almost sort of hear you guys watching this and thinking I can't offer free sessions I'm going to be doing it all the time you know it's gonna take up so much time these people aren't going

12:33to convert text etc there's lots of objections to it we've worked with loads of companies where we offer something free upfront and provided you frame it right at the beginning so let people know you only get one free session you know and that could even be a shortened session so if you offer hour-long sessions it could be a 30-minute one for example you get one free session and after that we can have a conversation about you becoming a fully fledged customer of mine you can get them to sign up to a 10-week package or an ongoing you know commitment or whatever it is make sure you state that upfront

13:03this is not just free sessions of giving out to anyone it's for people to be able to try out your services see if they like them and then go on from there now of course there are going to be some people that book of recession and then don't go on to become customers that's inevitable that's just life there's no way around that business offers a free consultation a free discovery core you know I have I offer free strategy session to my Facebook advertising services and a percentage of those people that call don't go on to become customers there's no way around that that doesn't mean that this is not going to be an

13:33effective strategy because it most likely in my experience this is going to work very well for you okay so free personal training sessions is what we're going to offer now we need the primary text so we've got our image we've got our headline and just quickly great thing about having a headline like this is it lets people know exactly what this ad is about when someone is scrolling through their Facebook newsfeed or their Instagram feed they're not sort of poring over the ads and paying them a lot of attention they are going to be that their attention is going to be grabbed by the image and by the headline

14:03so you want them to know exactly what this is about as soon as they see it so free personal training sessions with an image of obviously someone working out at the gym with someone helping them out it's very clear what that is this is an ad for free personal training sessions what that means is the people within your target audience that have been thinking about you know are I really should get down the gym more I need help I don't know what I'm doing maybe I should work with a personal trainer and they just haven't got around to it those are the people whose attention you're

14:28gonna grab because they're gonna go oh great I can try out a free you know this guy or this girl for free and see if they're any good and look to work with them and fantastic that's gonna grab their attention that's going to get them to take action okay so free personal training sessions as the headline then the primary text so what I've done is I've prepared I'm just gonna grab a word document here I've prepared some primary text in here and this is actually from a document I've created called the five-part Facebook ad template which you can download for free by the way guys it just shows a bunch of

15:00different ads in a number of different industries some of the ads that we've created for our clients it delivered great results so if you want to go ahead and download that a link will be in the video description so let's just quickly talk through this this primary text up here so right at the top we've got free personal training session I want that to be sessions free personal training sessions that is obviously gonna grab people's attention just like with the headline just like with the image will any people know exactly what this ad is about and that's why I didn't have the the s on so we want to fit it on that

15:29one line and it's gonna grab their attention or link to us with asterisks now Facebook can sometimes not like capitalization and repeated punctuation like these asterisks so this ad account maybe just this ad may be disapproved it wasn't when we ran it we ran this exact copy it wasn't but if it is just take some of that out don't capitalize everything run it again you should be fine just so you're aware okay so that's the first thing we've got up front then we've got here ever used a personal trainer now that will help speak to people that haven't used a personal trainer before because that's obviously the main group that we want to

16:03advertise to most people that have used a personal trainer or are using one are going to keep working with their you know existing personal trainer whereas if we say ever used a personal trainer or someone sort of going in their mind no we haven't actually that's gonna help grab their attention you get them saying yes to this copy and they it helps them carry on and read on and and focus on the rest of it right now we're offering free personal training sessions with one of our expert personal trainers and so you know that could be if it's just you that you could just say you know we'd be

16:31instead but this is explaining what the offer is right now we're offering free personal training sessions we've capitalized free to really emphasize it you can't do that too much free personal training sessions with one of our expert personal trainers so there's a benefit there it's not just you're not having a free personal training session with any old person down the gym it's with an expert qualified personal trainer okay now is the time to commit to your fitness goals and one-to-one training with an expert will really help you get results so we're just emphasizing the benefit of the service here you know I'm sure you'll appreciate this if your

17:03personal trainer now working with a professional is going to help you get better results they're just doing it yourself and that's what we're emphasizing in here look we know you've been struggling with your fitness we know you've been struggling with the motivation to get down the gym we know you get there and you don't know what you're doing but we can help you expert help can help you get those results so we're really emphasizing the benefits to your customers in this ad copy and then we end with a call to action click the sign up button to secure your free personal training session so we're telling them exactly what we want these

17:32people to do don't be shy about that this is a great offer this is something that people want free personal training session sounds amazing so just tell them exactly what to do in that copy okay so fairly straightforward feel free to use something very close to that for your own business if you like right then we've got the description so the description here is the part that goes underneath the headline it won't appear in a mobile newsfeed ad which is what this preview is but if I was to select a desktop newsfeed you will see under here in a second so in here I just we I would

18:04emphasize and reiterate the action they want people to take so I say click here to sign up for a free personal training session and you'll see here there you go you can see that description under there completely optional you can any if you want but I that's what I like to do I just like to reiterate the call to action and emphasize the action that I want people to take display link you just want to put in your website you can see it's got FB dot me here but if I had personal trainer dot-com then it's gonna pop that in there you know whatever it is that your website name is if you have

18:41one if not you could even just use your your name or your company name happens to be call-to-action button I want to use sign up there are other options but I think in this case they're signing up for a free personal training session so that makes complete sense and that's what I'm going to go ahead and use okay you don't have to worry about Facebook pixels or anything like that with this type of campaign because instead of sending people to a website you don't even need a website for this we're gonna keep them on Facebook and we're going to when they click on this present them

19:10with a lead form where they could submit their contact information which will allow you to then follow up with these people and get their free session they're free and personal training session booked in okay so for that we obviously need to create lead form so create a lead form new form click Next right it's obvious just call this now up here whatever you once I could just do personal training form something like that right form type I would start with more volume this is a more sort of advanced step to use higher intent and for personal trainers I don't think is necessary so more volume intro I would

19:46also turn that off there's no need to have it it's just this little bit of text up here I don't think it helps you can add in all sorts of information but whenever it comes to anything digital marketing anything Facebook advertising you know for personal trainers or anyone else you want to make things as simple for your prospects as possible don't make them have to work something out make it easy make it straightforward and more people will be willing to take the action you want to take an able to do so okay so then we need to come down into questions so the first thing we do is do the headline and

20:13again with the headline just tell people exactly what it is do you want to do keep it very simple simple so we could have sign up for your free personal training session by submitting your info below very straightforward so anyone who clicks on the ad they are presented with this form here you can see the preview and right hand side is that what it looks like and it's pretty straightforward you know they just need to sign up for their free personal training session by submitting their info so they just need to fill out these contact forms click Next and they're all good they're all signed up okay so the

20:54default that Facebook asks for is email a full name which we want to gather there's one other thing that we really really want for personal trainers very very important is you ask for their phone number that's because if you just ask for someone's email address and you follow up with them via email and say thanks for signing up for your free personal training session when would you like to get that booked in you will get a very low response rate emails are just too easy to ignore everyone's busy it'll often end up in a spam folder etcetera but if you ask for their phone number and you call those

21:22people as soon as they have them you know super well not as soon but let's say you check this once a day have many leads you've generated you then call those people and then get them over the phone and then get through to book in their free session there and then that's gonna be much much more effective you're gonna convert many much higher percentage of your leads into people that actually book the personal training session which obviously then will help you convert those people into becoming full fully fledged customers and by asking for a phone number so whenever I'm creating a lead form I always recommend people ask for a phone number

21:54it's well worth doing you can ask for other pieces of information I wouldn't recommend it again as I've already mentioned make this as easy as possible for people to submit they can submit their email their full name and their phone number now a really cool thing about facebook lead forms is the Facebook often has this information already because it's associated with people accounts they already know what their email for name and phone number is so often when people click on the add Facebook automatically fills this information here they fill this this data out and they didn't even need to input it themselves they could just go

22:26ahead and click Next which is awesome okay you need to have a privacy policy to run this type of Facebook ad campaign on Facebook you're obviously collecting people's information people want to know what you're going to be doing their information especially things like gdpr and all the sort of privacy stuff that's in the news nowadays so hopefully you have a website and you have a privacy policy on your website in which case just pop the link the link to the URL in there and if not then you're gonna have to create one there's no way around that you could try putting in a different link but if facebook find out and they

22:59will suspend your ad account which you don't want so great a privacy policy put it in there and you'll be good to go okay and then obviously you've got the thank you screen so here you just want to customize what people see after they've submitted their information after they've you know sent you their details so we've got thanks you all set your info has been sent to you know I could be - Ben Heath what you know that's obviously my name but whatever your name is you're that's Ben Heath and they will be in touch shortly to arrange your free personal training session now that just lets people know they should

23:39expect a call they should expect an email follow-up to get that session booked in okay and then you have a few different options here you can have view website so if you've got a website you can get them popping the link there and they can go through click this button down here and check out your website might want to see more information testimonials things like that that's fine if you don't you could just do a cool business and just pop in your phone number and they may want to call you if you add this it very very few people will actually call but they might want

24:05to call you get that session booked in straightaway which case that's fine so those are basically two options download doesn't apply for you know for this type of business here where you can you that's more for when people are signing up for a lead magnet or something like that and you can make it easy for people to actually go ahead and download that okay so once you've filled out all that information you just want to go and click finish and then you want to I'm gonna close this down because I really don't have privacy policy things like that so I'm not gonna run that this ad and I'm not a personal trainer so

24:39I've got actually going to run this ad other than its demonstration account but once you grace you lead form click publish your campaign would take 30 minutes or so to get ready and then you will be all good to go so that's exactly how I would recommend you advertise your business as an a personal trainer to get personal training clients I said when we've run this before in the past we've seen leads for let's say 8 to 10 pounds each in the UK you know that's what roughly $12 you know yeah 11 12 13 dollars something like that each which should be very very profitable for you

25:10because that's a personal trainer each client particularly they stay with you for quite a long time is worth quite a lot of money so I think could be very very effective for these types of businesses and yeah hopefully that videos been useful now before you go there's something wanna quickly mention and that's my Facebook Ads mastermind group so it's a free Facebook group full of Facebook advertisers and people that are looking to get better results from Facebook advertising right now there are more than seven and a half thousand members it's growing all the time it's a fantastic community there's questions being asked answered all the time

25:39amazing community loads people willing to help you out including me so if you do want more support with your Facebook Ads you've got questions you're wondering how does this work go ahead and join that group there will be a link in the video description and get involved if you'll enjoy this video please give it a like I always appreciate that when people give videos like comment below to let me know what you think of it if you think it's useful if you think there's things they missed out always it could be improved or you think it's great let me know in the comments get involved if

26:06you've got questions pop them in the comments as well and also don't forget to subscribe so i released facebook advertising related videos every single week and if you want to you know get better results on facebook stay on top of that information make sure you don't miss out on the new videos that i release okay thanks a lot guys