5 FACEBOOK CUSTOM AUDIENCES THAT CONVERT!

0:00hi guys it's been Heath from lead guru and in this video I'm going to talk about five Facebook custom audiences that convert really really well so the first one on my list is antic arts so people that have added something if you're an e-commerce company people have added one of your products to their cart or multiple products of their cart but not yet bought is a fantastic custom audience to retarget now you can easily set that up within a facebook ad campaign you can create an audience that includes add to carts but excludes purchases and putting your ads in front of those people can make a massive

0:31difference can deliver a fantastic return on adspend because someone's added something to their cart but hasn't yet bought it doesn't mean they've decided not to buy a product it could just be that didn't have time when they first had a look maybe they got distracted maybe they wanted to check out alternative and products and now if you can put your ad in front of them they'll be ready to buy again it can act as a reminder so we often see crazy return on adspend from retargeting add to carts particularly add to cart within let's say 14 or 30 days a relatively short time window and you know you can

1:00see 10 15 20 even return on adspend numbers from that audience so that's one of the audience is that if you're an e-commerce business I would definitely be looking to retarget the next Facebook custom audience that I'm going to mention is all website visitors so obviously it's not as specific as Add to Cart but can still deliver fantastic results because all website visitors you know let's say over the last 30 days will include everyone that's visited your website and people would have spent different amounts of time some people spent more time on your website some people will have visited more recently Facebook knows all that information and

1:29they can put your ads in front of people that are in a better buying state that have visited your website within the last few days that have spent a lot of time on it perhaps and they can put your ads in front of those people again it acts as a very good reminder and can get them to take that next step and go on to become a customer they might just need a little nudge or website visitors or at least some people within that custom audience so that's one of the ones I would recommend so moving away from website custom audiences and one of the ones that we often like to target when

1:57we're running campaigns for our clients is a previous customer list so if you've got a list of existing or previous customers and let's say you're launching a new product or service or perhaps you are you know you've got multiple products or service offerings this can be a fantastic audience to advertise a fantastic Facebook custom audience to retarget because if someone's bought a product from you and they had a great experience high quality product there's almost no one better to advertise your other products to than that person same applies with services and again of course if you aren't launching something new as well and it's related to your

2:30previous product or service then those are the people that you want to know about because you're likely to get really good traction and and activate a lot of reactivate a lot of customers by using that Facebook custom audience okay next one it's similar to a customer list not quite as effective but it's an email list so these people may not be as involved in your company may not be quite as responsive as a customer list but you've likely got quite a lot more people on your email list so it can often counterbalance that in terms of effectiveness now your email list it's a fantastic Facebook custom audience

3:00because you've started to develop that relationship with them if they've been on your email list for a while they'd have hopefully been receiving content from you they'll have seen your stuff senior philosophy seen the way you do business and they're far more likely to buy from you as a result than people them cold audiences the people have never interacted with your business before so retargeting and email list is a great Facebook custom audience to to use something I would definitely recommend including within a warm audience ad set in your campaign budget optimization campaigns okay moving on from the email list we've got high percentage video viewers now I do a

3:36lot of you know video marketing a lot of run a lot of facebook video ads so I have quite a lot of people that have watched you know let's say 75 percent 95 percent of one or more of my videos on Facebook retargeting people that have watched that much of a video can be very very effective it's a great Facebook custom audience because if someone's taken the time to watch let's say 95 percent of a four-minute video they're obviously into whatever I'm talking about you know that they're interested they didn't just flick off and move on to something else so being able to market to that person and it shows that

4:12I'm really reaching my hyper responsive prospects the ones that are really likely to buy my products or services and the same applies for lots of isset so if you're running facebook video ads a lot think about creating a facebook custom audience out of people that have watched 75% Plus 95% plus your video and look to target target those people now that Facebook custom audience isn't necessarily as effective as the other ones I mentioned things like add to carts previous customers are likely to deliver better results but it's definitely worth testing definitely worth including and because you can still achieve fantastic return on adspend with those people now if you're

4:46going through this video thinking well this all sounds great but how on earth do you create a Facebook custom audience don't worry I've got I'll include a link in the video description to another video I've created which is a sort of step by step walkthrough and exactly how you create them so if you don't know the technical side of this this video is more about strategy if you don't know the technical side of creating a Facebook custom audience there now just go ahead and check that out another thing I'll include in the video description is a link to my facebook ads mastermind group which is a fee phase

5:10free Facebook group and that you can join for free there's seven and a half thousand members right now it's a fantastic online community full of people trying to get better results with Facebook advertising and people ask questions they get them answered by experts by Facebook age as agency owners like me in there so really really good place you looking for better results on Facebook looking to connect with other Facebook advertisers that is the place to do it so click on the link in the video description go ahead and join and get involved we would love to have you if this video has been useful please give it a like I always appreciate who

5:41will do that please leave a comment as well to let me know what you think if you've got any questions or that sort of stuff and of course subscribe to the channel for more Facebook advertising related content I release these sort of videos and and sort of long-form detailed in add account videos every single week so we're yeah you'll keep on top of things that way thanks guys