Simple Hack To TRIPLE Facebook Ad Results!

0:00if you're new to Facebook ads or you've been running Facebook ads a while and you're not getting the results that you want there is one ultimate Facebook ads tip that is more likely to massively improve your Facebook ad results than anything else and in this video I'm going to share it with you so the mistake that a lot of Facebook advertisers make is they try and work everything out for themselves which of course is possible but it takes a lot of time a lot of money and a lot of effort it's much better to model from people that you know are successful that can massively short cut your path to success

0:31now you may have heard this before but in this video I'm going to break this down and show you more detail and show you exactly how I would recommend you go about doing that and just to emphasize how important this is even me I've spent more than a $100 million on Facebook ads I've been advertising in this space for more than 11 years and even me I still do this if we're going to look into a new market or something like that we're going to find the people that we know are successful take a look at what they're doing and model from them cuz it massively shortcuts our path to success

0:59I will look for you I will find you and I will model from them okay so that's the the overview now let's get into the Tactical go to The Meta ads Library it's a completely free tool that meta provides you can just go to Google and search for uh meta ads Library click on the link and you'll come through to a page that looks like this okay and then we've got search ads here now there's a few things you need to select before you go ahead and and start searching the first thing is the country now this is defaulted United Kingdom because I'm in in the United

1:30Kingdom and the important part to note here is that the country you select is the one in which the ads are shown not necessarily where you are so I'm based in the UK but I might want to see what an Advertiser is running ads wise in the US therefore I need to go in and change this country just to be clear because people have made that mistake before where they're potentially based somewhere else and they're looking thinking none of my competitors are running ads no no they're just not running ads in the country you're in they're running ads in the country they operate in okay so select the right

1:56country and then we've got ad category I'm going to go ahead and select all I'm going to talk about the other AD categories you'll see that those are the same as the special ad categories uh but I'm going to go ahead and select all ads and then you want to find specific advertisers so what you want to do here start by looking at your competitors and ones that you believe are pretty successful maybe you see ads for popping up against so let's say someone in my space in the Facebook ads World Facebook ads agency World wanted to take a look at my ads to see what we're doing so

2:23they could come in and search for me and Heath um and this will pop up and obviously just make sure you select the right one like I have unfortunately some copycat accounts um but this is the right one the following sizes are significantly larger okay so you click on here and you come to this page oh one thing quickly mention on this obviously my company name is Heath media but what you're looking for here is the Facebook page or the Instagram account and that's all under my name Ben Heath it's just something to be aware of in case you're trying to find um an Advertiser like a

2:53business and you're thinking it's not popping up maybe they're not they don't have a Facebook page they almost certainly do you just might not be finding it you might need to work out what Facebook pages and then come back and search in here come a sec take a look at this so this is in my menure program right and the results on wind's Channel and Tara said this in 2 weeks of joining my Ros went from 0.7 to 8.03 and I've only implemented maybe 30% of the feedback was going me so far which is that's just incredible that's awesome so Zoe up here she joined the

3:20mry program with 35,000 raffle tickets was thinking she wasn't going to sell them and she ended up selling out completely with 2 days to spare and we've got loads of others in here we've got tons of people just sharing information around how they've done well great results they've got if you're interested you can click on the button beneath this video that'll go through to a page on our website you could book in a free no obligation call with one of my team members to find out more information hopefully we get to work together hopefully you join and you'll be sharing fantastic results like Tara and Zoe have done just here okay so

3:50now that we have me selected within the meta ads library and there's a whole bunch of information that we can get um from this page here which is absolutely fantastic it's great that we have this as a free Source this has mainly been created for privacy reasons and try and create a lot of transparency around their ad platform um but it's also great for us met to advertis to be able to use this for competitive research and things along those lines right okay so firstly got 20 ads running that should probably be uh a little bit of a lesson in itself that um the successful Advertiser

4:18usually running more ads doing more tests um than the ones that are less successful just a little aside there but then we can specifically see the ads that are running and we can see a whole bunch of information so from this screen we can see the uh you know the primary text we can see um the headlines down below we can see the ad creative um in a lot of cases um and you can see all the various options and they're they're done chronologically right so we've got launched in November 24 up here we got launched in October 24 um down here and then we can click in and see more

4:48details so if we select this ad for example we can click on see ad details and we can see uh more specific information you know started running on October the 25th so very specifically when this ad uh was first launched the platforms that's running on you know is it Facebook Instagram Audience Network messenger yes it's all of them sometimes you'll see less if that's not the case this ad has multiple versions um this one has headline variations primary text variations things like that you can read through the exact primary text we can watch the creative there and listen to this and this this is an ad for our done

5:17for you Facebook ad services so that we're playing with being really direct um I've got a whole video about video hooks by the way and that's an example of like an aggressive video hook to try and grab people's attention um I'll include a link in the description in case you want to check that out and we've got the headline that's operating um we've got the call to action button um all that sort of stuff and you can see like I said ad has multiple versions and you can have a look through then there's some extra information um now this is going to be dependent on where

5:44you are advertising this extra information Okay so we've got this European Union transparency so if I go ahead and click on this we can see that this ad so this is ad for our done for you Services primarily a retargeting ad so we're putting it in front of our warm audiences and we're targeting our most um lucrative markets like we work with clients all over the world but there are ones where we get the majority of our customers from and they're going to be sort of the big english- speaking countries right UK US um Australia Canada New Zealand Ireland there like a classic you know sort of Western uh

6:15larger English speaking countries now obviously Ireland is within the EU so because Ireland is within the EU extra information is provided now if you advertising or or your competitors advertising to EU countries you will see some extra info which is really handy firstly where you're advertising the age uh gender targeting you can see the reach of this ad is just 512 which is the reach of this ad will actually be much larger but it's just you know of the people from within in this case Ireland so relatively small country small population not much of a budget spent there so it's only reached um a handful of people and you can see the uh

6:48the breakdown other countries you won't see this breakdown but because this one is being shown in the EU then um then we get a little bit more information um from here okay so this is the ad itself obviously you can take look at the details of it you can go through the creative you can really study that you can look at the the headlines and the primary text and that stuff's really really useful information you can also do this if you click on the call to action button you get taken through to the place that people are taken to when they click on that ad so basically you

7:17can then see that business's sales funnel so this is really helpful for strategy so here you can see that you know we're coming through to a a page on our website about our done for you Services um so if this was a competive of yours you could come in and you can take a look at okay where do they send people do they send people to a lead magnet page do they send people to a a direct book a call Page are they sending people so where they purchase the product is it the homepage of the website are they sending them to the testimonial page like where are they

7:42going and then you can click through and then you can also follow the steps right so like okay they click through here and then they click on like get started now and then they okay there's an application to see if they want to work with them from a from a done for you standpoint and you can get some really useful information uh going through a term that's commonly referred to as funnel hacking like go through in detail their sales funnel so you've got the whole picture of what that business is doing right from the ad all the way through to purchases they using UPS sales all that sort of stuff really

8:08really useful information doesn't take very long to do this but boy can you learn a lot of stuff like you can cut your your learning curve down by months even years by going through this exact process now we'll get back to the video in a second before I do there's something really important I want to quickly let you know about hos is the best tracking and attribution software for Facebook and Instagram ads it's a software that all the big players including my use I use it to track the results I generate from my own ad I also use it for all my organic content as well which is really useful so someone

8:37comes through and books a call for our done for you services for example I can see exactly where they came from with a lot of accuracy and that allows me to make decisions in my business which is really really helpful and let me quickly show you how important this is so I'm in my hos dashboard and I've isolated one of our meta ad campaigns and I created a report for it so we can see the data and you can take a look at this so this campaign spent just under £2,000 generated great to £15,000 in Revenue but here's the really important bit reported versus revenue and in this

9:04column we can see £12,000 now what that means is that out of the £5,000 that this campaign has actually generated hyos has been able to report on the full 15,000 £ 122,000 of which meta was not originally able to see so if we're just looking within our meta ad account not using hyos we would have seen that £3,000 of Revenue was generated from this campaign and that is not true at all that is a much much lower roas number than the actual £15,000 of Revenue that was generated for a number of years now meta's ad tracking capabilities have not been as accurate as they once were because all sorts of

9:40privacy regulations have come into effect and it's only heading that way it's only becoming more and more difficult to get accurate data and uh and track our results as we need to be able to do this is a relatively extreme case and the reason why is because meta has a 7day maximum attribution window and this is an ad campaign that's retargeting for one of our services that people usually take a lot longer than 7 days to make a decision on so someone clicks on an ad they often won't convert within 7 Days met are simply not able to see that data and that's where hyos comes in the important thing is that you

10:09need accurate data and hyos takes care of that so if you want to get better results from your Facebook ads without actually having to touch your ads go ahead and sign up to hyos there is a link in the video description okay so one thing you can't see in here in the meta ads Library other than the stuff that the small amount information that we can see within um the European Union transparency section is that you can't see the results that an Advertiser is getting okay so you might be thinking well hang on shouldn't I only be finding ads to model from that I know are

10:36working like how do I know these are working I don't want to go ahead and un model from ads and put in all this time and effort to replicate something that isn't actually producing results for this business oh I've got a a trick for working that out so what you want to do is when you come through you find an Advertiser when competitor you see they're running ads is you want to scroll down to their oldest ads the ads that have been running for the longest why do you want to do that if an ad has been live more than 3 months definitely more than 6 months the chances that that

11:06ad is successful is very very high why because if that ad wasn't working the business would have just turned that off yes you might find some rare cases where businesses just continue to lose money on an ad for 6 months plus on end but like that's very rare most of the time those are going to work those are going to be uh the most successful so you take a look at these ones at the end and you think okay what format are these what creative are they using what primary text what headlines what Hooks what call out methods what's a sales funnel structure what have they been

11:37advertising the longest so you can see the the oldest ads that we've got running in September so those are you know three plus months old um these are ones you can potentially model from I think these are actually advertising a webinar of mine now I obviously refresh my ads very often because like it's literally my whole thing right is ADS but you most businesses won't do that as much and they will leave previous best performance running you absolutely want to come in and have a look at at that and model from those uh primarily because like I said those are far more likely to be successful couple of things

12:06to to note around this when you are modeling from other ads um make sure it's ones that you can actually replicate like you don't want to attempt to model from something and create your own version of an ad if they have much larger budgets for creative and you're going I'm not sure we can actually pull that off that's fine if that if you see like that that's fine just go we can't do that we'll keep going and we find some others and you don't just have to look at the one competitor you could look at multiple competitors you could look at large competitors you could look

12:34at smaller competitors and find the ones that are working for them and keep going until you find where you go oh yeah we can pull that off we have the production capability to do that we could I could make that creative I could do something um along those lines so that's an important thing to say is to uh is to just keep going until you find the ones that are more realistic another thing to point out is that when you do find ads that are working really well don't directly copy a they're not going to like that you don't want to make enemies within industry it's just not beneficial

13:01um B it's probably not as likely to be as successful for you because there's going to be differences between your businesses and theirs therefore you don't want to copy you want to model from so how about same ad format okay they're using video ads that are fa the camera with aggressive Hooks and their ads are about 15 seconds long great use all of that replicate all of that but don't literally recreate the exact same video it could be similar not exactly the same same with your ad cppy and your and and your your Prim text on your headlines okay they're focusing on the fact that our product really helps

13:33people save time in the mornings and that's why they should buy it hm okay all their ads have been running a long time seem to focus on that maybe that's their best performing benefit associated with their product we can use the same thing we can talk about we're not going to copy it word for word but we can talk about the same benefit that is is true about our product as well and one other thing to note is that all these are active ads you can see they've all got this green active at the top here and meta's default is putting in a for us active status active ads now that's

14:02because we selected all ads and I'm not running ads within any special ad category if however you are looking for ads specifically in one of these special ad categories if your business Falls in one of these special ad categories then your competitors likely Fall within one of the special ad categories and you're going to have to uh they're going to have to run ads From Within These like housing employment issues ETC all these options here um when you do that you have the opportunity to see inactive ads as well pop up here don't make the mistake sake of finding an ad you think oh this ad was launched 18 months ago

14:33it's in here therefore they're still running it therefore it's successful when actually it might just be inactive as in they ran it 18 months ago but they haven't continued running it you don't want to therefore model um from that necessarily because they turned it off as some point they decided it wasn't working as well so just something to be aware of you could literally even put the filter on as metad done automatically with this little filters option here saying active status um active ads just to make sure you don't slip into that which can happen for business operating within uh specializ categories these options over here now given you

15:04watch this video I imagine you are very much interested in improving your Facebook ad results if that's the case I'd strongly recommend you check out this video in it I condense my 11 years of Facebook ads experience and share the tips tricks strategies the lessons that I learned the hard way spending tens of millions of dollars on meta ads over the past 11 years go ahead and give it a watch