How I Went From $0 to $92K/Month at 19 (My Full Story)

0:00At 19, I had a month where the businesses I ran made over $92,000. Before I tell you how, let me be honest with you about what that number is, because I feel like most people making this video wouldn't be. It was 1 month, and it was my best month for that matter, and it was a combination of both

0:14my coaching company and also my agency. This is not how much money I make every single month, and anyone telling you that their best month is their normal month is trying to sell you something that you probably should not buy. What I do actually think is worth your time though is the actual path I took, because a few years ago I was making nothing. I had no skills anyone was willing to pay for, and I had no idea how any of this worked. So, in this video I want to walk you through my entire journey in order. I started my whole entrepreneurship journey when I was 13 years old, and funny enough it

0:42started with me selling sweets at school. And the thing is, a year before I even went to high school or whatever you want to call it in the country you're in, I was telling people like, "Yo, be prepared. I'm going to be selling sweets next year. Bring money to school." And crazy enough, the best week I ever had with that I made around 400 euro. Now, what I find wild is not that I sold sweets, because I know a couple people who try to do that, and that's kind of how they got into the whole online money game. What I'm more surprised by is the fact that I was

1:08thinking about margin, I was thinking about profit, I was thinking about how I could basically grow and scale this until I got shut down. Now, I ran that successfully for a couple months, and then a teacher called me out on it and I basically had to stop. But soon after that COVID hit, and for me I was like 14, 15 years old around this time, and I was so bored. I was sat in my room, all my classes were online, but I was sleeping through anyway. And I was like, "I need something to do. I need stimulation." And it wasn't even that I was entrepreneurial, I was just bored,

1:36so I went on YouTube and I searched up how do I make money online. Shortly after that I came across this guy named Biaheza, and he was preaching for something called Instagram theme pages. Now, essentially what these are are specific like accounts or channels in a specific niche like AI or crypto or motivation or business, something like that. Now, for me around that time there were not many things I was interested in

1:59except for trying to make money online. And I was like, "Cool. Let me try a couple different pages. I'll try a business niche. I'll try the motivational niche, like, you know, motivational quotes and stuff. And I'll try the basketball niche." Which is weird because I had no interest in basketball whatsoever. And this basically consisted of me stealing other people's videos or like trying to basically make my own and posting them on my accounts. And my game plan was test three different accounts, see what did the best, and then continue to go with that for as long as I could. Now, shortly after that, I started realize

2:28how much money there actually was in the business niche, and I shut down the motivational page, and I shut down the basketball page, even though that was getting the most traction within [music] its first two to three weeks, and I went all in on the business one. And I started to learn how to make basic content. I started to learn how to do carousels and infographics and all these things. And I slowly started to grow my Instagram account. At this point in my journey, I was so desperate to make some money that I was willing to do whatever it took. And I started messaging a bunch

2:54of people off of my account trying to find a way to make money. And I was already making infographics, so I put two to two together, and I was like, "Why don't I make them for other people, and they can pay me for it?" And I randomly messaged this guy, and I think, if I'm not mistaken, he was the only dude that replied to me. And he told me,

3:09"Yo, yeah, I'm down. Make me a couple. Make me like 30 or 50 or whatever it was, and I'll pay you $13." And I was like, "Cool. That sounds sick. I can make these in 5 minutes." I would love to go and say that that went really well, and I became an overnight success, and I became rich. But the reality is, I went to try and go make those infographics, and it took me like 5 hours. And then I sent them over, and he didn't like any of them, and then he asked me to revise them all, and then it took another 10 hours. So, I made $13

3:36in 15 hours, and it was very dreadful. Now, at this point, I was pretty demoralized, and I was like, "What the hell am I going to do?" You know, I spent so much time making this infographic, and I don't really see myself going down this path because it's such dreadful work. And then ironically, very fortunately, I had a guy message me saying, "Yo, I really like what you're doing with this account. I'm kind of thinking of starting the same one." I was like, "Yeah, I think you should, bro." And he kind of showed some interest in getting help and asking a bunch of questions. And for whatever

4:04reason, I was like, "Bro, let's get on a call." And we got on that call, and we also did some talking in the DMs. And long story short, we went back and forth for a few hours, and I somehow had him agree to pay me $150 when I was 14 to teach him how to make a theme page. Now, I'm going to be so honest. I had no idea what the hell I was doing. I was a complete beginner. I had convinced this guy to pay me 150 bucks. But around the same time, there was this guy who was doing really well in the industry. And I

4:30was texting him back and forth. I wanted to get mentoring from him, but I had no money. So, when that $150 came in, I instantly messaged this dude, and I was like, "Yo, can you mentor me?" And he was like, "Yeah, it's like 500 bucks, whatever." I was like, "I don't have 500 bucks, dude. But I'll give you 150 now, and I'll give you 150 after." And I convinced him with the only money I had, with no idea how I was going to pay the rest, to take me on as a student and train me and help me basically grow my business and grow my theme pages and

4:55ultimately make more money. And he was down. At this point, I turn around 15, and I think COVID was kind of ending. We were going back to school partially. And I'd work before school. I would plan my work days during school on what I needed to do, and then I'd go home and I'd work another 7 or 8 hours. And I was just like wired like a dog. In 1 month, my business made around [music] $9,900

5:16with theme pages when I was 15. Basically, 10. Is what I would tell people I hit. And it was the craziest thing in the world because I remember telling my friends like, "Yo, I'm making more than the teachers." And I developed this ridiculous ego, and that felt crazy. Now, my ego became terrible at this point. I was this young kid. I was very well known in the space at the time because I had made a bunch of money, and I thought I was big boss. And so, I acted like I was big boss. And I thought the money would continue coming in, and

5:44I would just continue to grow and scale. Now, what happened was I went from $10,000 to the month after my business collapsed and I made around $2,000 give or take. And even though the money stopped coming in and everything kind of took a massive hit, the work didn't. The work was the thing that continued to compound. So, what ended up happening was I would come back from school and I'd have to work way more every single day and it just continuously got worse and worse and worse. I still had like people I needed to fulfill on, people I needed to help. I couldn't go and make

6:13more money because I had to work with the clients I already had and they weren't paying me anymore. And so, my income dropped [music] while I was still working, you know, 10 12-hour days at this point and I was still in school. Then I'd come straight home and then I'd work until late and then I'd eat while I was working and I'd just continue to repeat the cycle and it felt like I lost my entire life because all I would do is

6:32work. Keep in mind, I was 15 years old. I went from the kid who was selling sweets to doing theme pages to getting basically like very quick success, getting a massive ego and then everything collapsed again and my whole life, my whole identity became work. Now, at this point in my parents and family's eyes, I was 15. I was this big baller making a lot of money because I didn't want to tell them about the failures. So, my parents just said, "You

6:53know what? Let's leave him on his own. He can cook for himself, you know, he's at this point that he's growing up." And fair play to them because I basically decided that I was a big boss and so, I had to feel the repercussions of that. My parents are from the poorest country in all of Europe, by the way, which is Moldova. So, it's pretty traditional to kind of have your kids grow up and mature early on. So, they didn't really know any better. Now, shortly after I fell into this trap of just ordering delivery food all the time and I was burning a bunch of money there because I

7:19literally wouldn't cook and I didn't have no time and my social life disappeared because I started cutting people off because I started to get busy because I started to have no time. And the reality is that I feel like a lot of people don't want to share is that $10,000 month after that ended, I had like $3,000 left. I was this young kid who had made $10,000 basically in a month and I had terrible expenses at this point. I had a inflation. I don't even know how a 15-year-old gets lifestyle inflation, and I had like $3,000 left when that month was over. I just spent a bunch of money. I had this

7:50peak month, if you will, but I had no system that could reliably help me just produce another month like that or continuously grow and scale. I had no systems. It was just kind of me freeballing and hoping for the best. That month proved to me that I could make money once, but it didn't prove to me that I could continue to do it over and over and over again. And weirdly enough, that did a lot of mental damage for me later on. Now, fast forward a little bit, I got ridiculous shiny object syndrome. I tried a bunch of different stuff, and at one point I worked in an outbound sales press

8:20release agency. So, basically, we're selling like marketing services, press release packages, SEOs, Forbes, Yahoo Finance, all that stuff. Now, if you've ever tried to work in a marketing agency, you know it's hell. But, being 16 made it incredibly harder, and I was on LinkedIn, so people were just kind of hating on me and being a dick. And at one point I borrowed an older person's LinkedIn account, my mentor at the time, and that was a terrible failure. I barely closed one deal. I think he genuinely just felt bad for me, and he paid like 300 bucks for an article

8:51written on him, and I got really upset. One useful realization I did have, though, is that just because you made some money doesn't mean you have learned a very valuable skill. And in some cases, you might have just gotten lucky, like I did. I'm not trying to discredit myself or say that I didn't work. I worked harder than anyone I know and I knew at the time, and I was working like a dog. But, luck definitely factored into it, which is why I had a massive momentum spike. Now, shortly after that, I went into crypto and NFTs, and I remember the time like it was yesterday

9:20because the marketing agency, who was my mentors at the time that I was working under, wasn't working how I thought it would work, and I was starting to get really upset and emotional, and I was like, "This isn't working for me." And I was like, "What would you do if you were me?" And he was like, "Honestly, I'd find something else." I remember at the same time he was going into crypto. He started to get mentors and stuff like that in the crypto game as well, and I decided, let me just follow him. He's my mentor. He knows everything. He's making like 40, 50,000 dollars a month at the

9:46time. He probably knows the best decision to make. So, I left everything behind. I collapsed the businesses. I stopped doing the marketing agency, and I went all in on crypto. Very quickly was my excitement shattered because everybody was in crypto games that I knew at the time that I had met through my mentor, and I joined too late. I became exit liquidity, and I lost a bunch of money. Like I had like 200 dollars left, and I basically got

10:10scammed and lost all of the money I had. Now, in my mind, I could have sat and cried and bitched about it, or I could have just figured it out. And I had dropped my ego at this point. I was vulnerable. Everything basically failed in the past, even though it kind of worked. And I was like, you know what? I'm just going to follow the trend, and I'm going to figure it out. And I went in to NFTs, and I chose Solana at the time because Ethereum was more expensive, and I didn't have the gas fees, and I started flipping NFTs. In the end, I ended up turning 200 dollars

10:38into around 25 to 26,000 dollars total portfolio size, which is not bad at all for like a small kid just basically gambling with NFTs. Now, obviously, through doing crypto, I became super detached to money. I started treating it as a game, and was kind of a dangerous spot to be in. Over time, the markets collapsed, and I lost like 10,000 dollars in two or three days, and my portfolio sank nearly half, and I got really stressed out, and I sold everything, and I was like, what the hell do I do now? Cuz I really didn't want to invest any more money. I was traumatized. I had 16,000 dollars, give

11:09or take, and I was worried. I didn't want to lose everything again. What really messed with me at the time as well is that I had no skills. Like even to this day, I was doing crypto, it kind of felt like a gamble. And matter of fact, I had a gambling addiction for a short period of time. I was doing like a coin flip game in a Discord, streaming it. And people would just watch me gamble on those thousands of dollars. I was super demoralized. I lost a bunch of money. I was pissed off that crypto was a game that wasn't really a skill for the most part, and I hated the fact that

11:35it was a one-sum game where somebody had to lose for me to win because that's how markets work. And I told myself I was done with business forever. I quit. I was going to go focus on school so I could get into a good university and then eventually get a degree, and I was just going to work a job and save some money. Now, shortly after that, I had a period there for about a year and a half where I did not do anything. I was focused on school. My final exams were coming up, and I was kind of studying for those in and out, and at the same

12:00time, I applied for a supermarket job. It's called Dunnes Stores in Ireland, and I eventually got the job right out the door. So, right as I finished school, I graduated the day after I was in full-time employment. In all fairness, it was actually a pretty good job for a 17-year-old. I was making like €14 per hour, and I had pissed off the staff so much, the managers, that I convinced them to put me on trolleys, so they wouldn't have to deal with me. And it was a way better job for me cuz I would just sit and listen to podcasts all day from Joe Rogan. Now, at this

12:27point, I was convinced that I was going to go to school or university or whatever, and I told myself that I was going to take a gap year. And so, I wanted to take advantage of that gap year, so I worked. I saved a bunch of money, and then I took my savings, and I took some of the crypto money I had, and I went solo traveling for a couple months. Now, at this point in my travels, I was in an Italian city in an Italian hostel, and I met this tourist American dude. And I remember talking to him, and he was like, "What do you want

12:52to do with your life?" And keep in mind, I was super burnt out from traveling. I didn't really want to speak to anybody, but I just entertained this conversation with him. And I was like, to go and get my computer science degree next year. I'm on a gap year. I just want to enjoy it. I've already worked for 6 months in a supermarket. Go get my degree and go get a decent income." And he was like, "Are you sure?" And I was like, "What do you mean, are you sure?" And he just continued to challenge and question me, and he was like, "Well, how much are you

13:14studying right now? You know, like, how much are you actually doing for this thing?" And I was like, "Well, I'm not really doing much, you know, I'm taking my gap year. I'm enjoying it." And he was like, "You basically don't want it bad enough." Now, truthfully speaking, this guy that kind of pissing me off, and I was like, "Bro, what like truthfully like I didn't say it in a dickish way, but I was like, what do you know?" And he was like, "Well, I went down the path you're talking about. I went and I got a computer science degree, and I was studying way more than

13:35you're studying right now, and I did the best in my class, and I thought it was what I wanted to do, and I realized that it wasn't. And what I want to tell you is that you're 18 right now." Cuz I was 18 traveling. "This is the most time you'll ever have in your life. And after

13:49this, you're just going to go and work. You're going to get busy. You're going to get distracted. And this is basically the last opportunity you have to figure out what you really want to do, and you better make the right decision." This is basically what he told me. Now, at this point, I was coming to the end of my

14:03travels, and I was running out of money. I blew hell of money, and I had some money left, like a few thousand, and I started to get really stressed out, and I went home. I applied for like a hundred jobs. They all rejected me, which is crazy, because I didn't realize the job economy was that bad. And my friend was able to get me a job at a funfair. Now, I've always kind of been a confident, certain person, but after speaking to that guy, that was just a conversation that kept sitting in the back of my mind. Even to this day, I still think about it. Now, at this

14:30point, I was working at a funfair job, and I had more time in the world than ever. I was just kind of doing this job for a few hours. They would toss you in whenever they needed somebody, and it was kind of a piss-take. Like, they weren't really serious, and I just started to get desperate. I wanted to make more money. I started getting annoyed, and out of desperation, I messaged everyone I knew from back in the day that was making money online, trying to figure out what the hell everyone was doing. And at the same time, I started flipping iPhones. I started setting alerts for everything in

14:57my hometown, and I was just desperately seeking for this next thing so I could make some money. I was so desperate where I was damn near about to get back into Instagram theme pages. Now, majority of the people I messaged out of desperation to try and find something had just quit. They were done with the online money game, and they were just working normal jobs like I was. Except for this one friend of mine whose name is Ivan, who I'm still friends with to this day, and I remember I remember me that he was making like two or three thousand dollars per month by sending DMs. He was basically working with a

15:25dating coach who obviously had like a coaching program for a few thousand dollars and he was replying to people interested in the program and he was booking them in for a sales call or messaging the followers or whatever it was and booking in calls and getting paid for it. Now before you think, "Oh man, I'm so lucky to have like a network like that." He didn't even really want to put me on. He barely told me about it. He told me that it was called appointment setting and so I went on YouTube and I just watched every single video I could find about appointment setting. And I binge-watched everything,

15:52like multiple hours of content, as much as I could for the next day or two and I just went all in on it. That same day I changed my profile, I started doing outreach to these coaches on Instagram and I just started looking for something where I could land a role and make money. Now within a week I already got a couple replies because I already kind of knew how to do outreach, I knew how to kind of speak to these guys on the internet because I worked in a marketing

16:13agency before and all this other stuff. So I wasn't a complete beginner, but I landed an offer within basically my first week. And it wasn't really a great offer. So the next one I got on after that was a little bit better. Now the first month of doing this thing called appointment setting, it was okay. It wasn't anything to call home about or get too excited about. Month two was a little bit better and by the third month I made around six thousand dollars per month and I also had a one thousand six hundred dollar base pay. So I basically made four thousand four hundred dollars

16:42in commission and overall about six K. At this point I had quit the fun fair job. I was all in on setting, but I remember thinking, "Wow, this is so much better than running a business because when I was running and growing that business it would get harder over time and the money would drop over time." Like for me it was like this compound clash and everything just became terrible. But with setting it got easier as I became more skilled, as I got more efficient and I was able to kind of grow and make more money. Over time I grew

17:07from a setting position into management. I started getting a lot of praise from the team I was working with and I just started to recognize that my skill was actually becoming valuable. Now weirdly enough this is one of the biggest turning points of my entire journey. Not even the $92,000 month, but this, because it kind of proved to me that this win before wasn't really just luck, and it was more so like I can do this, and I have it in me, and I have the potential. Appointment setting was the first thing I found where getting better at the skill made the result way more repeatable for me. It gave me a way back

17:37into this whole online money space without needing a loads of money or a massive audience or taking another gamble, which is exactly why I built Setters Academy. If you want to learn the same skill, get the reps, and work towards aligning an actual offer, use the link below and book a call with me or my team, and we can show you how it works and whether it even makes sense for you. That first repeatable result is what gave me the confidence to stop thinking like just a sales rep and start thinking about how I can actually go and build a team, which is where I went from

18:05a setter to a manager to my first few students. Now, at this point, I was making around $6,000 per month for a while, and I just wanted to grow, and I don't really see much more potential in just continuing to be a setter. And I remember telling the offer owner, the person who was running the whole business, that he could either make me a manager and pay me the same and just pay

18:23the setters on top, or I would leave. And I basically gave him this ultimatum that forced him to let me grow in the direction I wanted to. Now, this new role or opportunity [music] basically forced me to think about how to actually manage a team and make sure that they were also growing and getting better

18:39instead of just my own DMs as a setter. And so, I basically needed to find setters for the team, so I went on Twitter and I found a couple different guys, but I basically settled for these two guys, Seb and Angelo. And now, I always had a thought in the back of my mind that maybe I'd go into coaching in the future. I just didn't know what it would be, because I know it's a good business model. And so, I told these guys like, "Yo, let me essentially coach you, help you land these opportunities, and in the future, we can use it as as a case study." And my thought process was

19:04basically if these guys did well, then I would have proof that I could train more setters and maybe eventually start my own coaching. And then, even if I decided to stay in the management, which I did for a while, it wouldn't really matter because the case study of knowing how to train reps would still be important for me. The first guy I trained, Angelo, made around $3,000 in his first month on this offer that I trained and placed him on it that I was managing. Now, at this point I was working with Angelo, I had started working with Seb, and I remember posting on this raw channel just documenting my

19:32journey, talking about, you know, what the skill that I was doing was, signing my first management client, growing and scaling, and all my goals and aspirations. And I started to get people messaging me saying, "Yo, like I want you to kind of teach me how you're doing this so I can do it as well." And at the same time, because I was doing such a good job with these two guys I was training, they started referring their friends to me and telling them about, you know, appointment setting. Now, the lesson here is not that you need to start coaching. It's that I developed a skill over time that made me more

19:59valuable, and I learned how to transfer it to other people through management and training and all these things, and eventually it became a business. One night, I was sat in my bed, and I had this random thought at 4:00 in the morning that I should just drop out of university and leave my hometown and go all in. And I was like, "That's kind of a stupid belief because, you know, I can do these things." Around this time, I made a YouTube video on my raw channel talking about how I was getting 70% in my university exams, and it was pissing me off. And that I was basically going

20:29to double down on college and university because I want to get my grades up while managing this business I was building. Around that time, I had a guy comment saying, like, "Bro, you should drop out." And I don't really pay much attention to it. And then, at one point, at 4:00 in the morning, I was laid in my

20:43bed, and I was like, "I should drop out. I should drop out of university, and I should go all in." And weirdly enough, this intrusive thought that I randomly had at 4:00 in the morning, maybe because of a YouTube comment, led to me talking to my parents the next day and telling them that I was leaving university and that I'd already made plans to move to Marbella with a couple friends of mine, one of them being Seb, the guy I essentially trained and coached and mentored. Now, shortly after New Year, it was now 2025, I was done with university. I stopped attending and moved to Marbella very early on. That

21:14same month, I made $10,000 and it was crazy because it was the first time they had $10,000 a month again, but it didn't feel like everything would collapse this time and I felt like, you know, I had so much momentum going into this. It made me feel like dropping out of university and going all in was the right decision because I instantly got validated for it. Even when I was 15 and I hit my first 9 .9 k month or 10 k month or whatever you want to call it. I kind of felt lucky. I felt like a fluke, like it was forced. But this time around it it

21:42felt like I did it in the right way. I built and developed this skill and I was recovering from this big collapse and like it was finally starting to pay off. Now, around this time I had one management client I was working with left and I had people I was coaching on the side that were coming in through YouTube, that were coming in through referrals and I kind of stopped working with that management client because he was a crash show. And so, I basically put a lot of my focus on the coaching company. Now, around that time we had a month where we made around $30,000 with

22:09the company. And the best month we ever had with the coaching, we made around $50,000 and that was primarily referrals, a raw YouTube channel that was barely bringing anything in and no marketing whatsoever. But truthfully speaking, at this point in my life, we were making good money. I was bored. I didn't want to post content or market Setters Academy because it kind of felt wrong because I wasn't really managing anymore. I wasn't really setting anymore and I kind of felt weird to teach a skill that, you know, I wasn't doing myself anymore. So, instead of me making content and growing Setters Academy, which would have been the smart

22:40decision, instead I chose to pick a new challenge and I started building ML Consulting, which was our management agency with a previous student of mine and a close friend of mine now and we basically started working on that. So, I now officially had two businesses. I had the coaching company and I had the management agency. And naturally, a lot of my attention started going towards

22:59the agency. [music] So, the first month we signed a bunch of clients, me and my partner. I was building a lot of the system stuff. I was training him to be a good manager, and we made around $20,000. A little bit after that, it turned into $40,000, and then $60,000. The agency started to take off because we had a really good fulfillment. We had really good client case studies and testimonials, and there was so much demand in the market for what we were doing. And then it started to feel like it was worth keeping both

23:23businesses because it was an ecosystem. We would train setters, and then we would place them in the management clients, and it was this big thing. Now, I was a 19 at the time. We were averaging $30,000 a month with the coaching, $30,000 a month with the agency, and then boom, all of a sudden we jump up to $92,000, and we start signing a bunch of new agency clients because some of the guys in our agency, some of the clients, just started referring all of their friends, like, "Yo, these guys are so good at what they're doing. You should work with them." I went from working at a fun

23:52fair, doubting whether business was for me, convinced that I would never do it again, to running two companies simultaneously and scaling them to nearly $100,000 per month at 19. And on the outside, everything looked amazing. It looked like we were solid, we were going to hit ridiculous months and continue to grow, but our numbers and the amount of clients we were signing were scaling and growing faster than the systems we had in place, than the managers and the team members we had in place. I remember telling my dad that, "Yo, we're on track for some serious months. We're going to continuously do $100,000 per month. I'm looking at a

24:25property to buy in Dubai" because I thought Dubai was the coolest thing in the world. And then it went sideways. All of a sudden, we didn't have the staff, and we didn't have the systems to be able to manage and lead both of these companies. And I started hiring a bunch of random people all over the place. I would spend my entire day working. Every 30 to 60 minutes of my every single day was just scheduled. Relationships were ruined. Fitness was ruined. I had no social life. I was paying ridiculously expensive rent because I had just moved to London so I could work and lock in,

24:55and I was starting to get incredibly stressed out. We were signing more and more clients through the agency and we didn't want to stop acquisition because we started hiring all these new people. We wanted to make sure we could afford to pay them the money they deserve to make. And then one day, we started running the economics and my partner came to me and he was like, "This is a terrible business model. The money we're going to make with this, if we grow it

25:16to $250,000 per month, isn't worth it. The staff is ridiculous. It's incredibly hard to grow and train these people and it doesn't make sense. If our managers just had the clients instead of us running the whole agency, they would make way more money." Basically, my partner told me that we had to shut down the agency. It was a tricky time because I was talking to mentors or friends of mine who were telling me that I should go all in on the agency and shut down the coaching company because that's what I enjoyed at the time and then my partner was telling me he wanted to shut

25:47it down. The team and the staff and the managers were telling me that we should shut down the agency. Closing it meant that I had to admit that I couldn't handle both businesses, that I wasn't a good enough leader, I wasn't a competent enough leader to do so much at once, that I was over capacity, that I had made a mistake, that I had attached so much time and effort and self-worth to this management agency that I had from square zero and accept that I made a mistake. And that was incredibly difficult for me to do. Within 1 week, I was so incredibly stressed out that I

26:18went and I started calculating the amount of money I had left before I lost everything. Not just once, but three times. Three nights. In that 1 week, I just couldn't sleep and I had to sit and crunch every single number to make sure that I wouldn't have to leave London and declare bankruptcy and lose everything. And it was the scariest period and part of my life. At that point, we had shut down the agency and all of my time and

26:40effort was back on the coaching company. And then I realized how much stuff that team I had built and hired had to do that they never did. And then I had to go and fire that team. I had to go and figure out how many things we had to do and I built a list of over 100 things, not even to exaggerate, 100 things or tasks that would all take a few hours to a few days each and I realized that I just had to go and do it on my own. I spent the next 3 months just working through that entire list. I barely went

27:06outside. I barely went to the gym. I got in pretty bad shape in comparison to the shape I was in earlier that year and it was dreadful. I had to take back work and responsibility from people I gave to my team that I I had now fired. I had to accept that I had made so many mistakes. I had to build a new curriculum for Setters Academy. I had to build a marketplace where we could help train and place all these students. I had to build new recruitment systems so we could do it in a more efficient way. I had to start tracking all the data

27:33metrics I wasn't tracking before. I had to develop a content strategy. All these things that I didn't know how to do before. Around this time, and this was a few months ago, I realized that I wanted to get really good at content and make the marketing really good and grow and scale Setters Academy. And it just felt like I couldn't do it in London. London wasn't enjoyable. That the quality of life it just wasn't making me happy. All I did was work, which was great, you know, I had to go and fix the problems anyway, but I just started to feel like I wasn't happy anymore. And I sat and I

28:03thought about it and I was like, well, if I want to grow Setters Academy and enjoy my quality of life and grow my personal brand, which is obviously a very important factor in growing Setters Academy, what would be the smartest thing for me to do? And I concluded that I should move to Bali. Now, a couple months later and here I am. I'm now in Bali building Setters Academy. I'm building my personal brand. I'm not in London anymore and I can actually live to work and work to live. Like I get a good balance of life and lifestyle and it's just way more enjoyable and fulfilling for me. If I was starting

28:31from zero again and I had none of this experience, I would pick one thing and I would just get obsessed with it. The reason the agency existed was, keep in mind, we were already doing $30,000 a month with the coaching, is because I was bored and I just wanted more stimulation. Instead of me going deeper and doubling down on what already worked, I decided to start another company, which in the grand scheme of things was a great experience, but it probably wasn't the best decision to make. Overall, the agency helped me produce relationships and experiences and so many valuable lessons that have turned me into who I am today. But

29:06truthfully speaking, I probably would have been so much further ahead if I just focused on building the coaching company sooner and for a lot longer and just got obsessed with that one thing. At the end of the day, that $9,900 month taught me that a peak is not a system that you can continuously replicate. Appointment setting taught me the value of a skill that continuously compounds as you get better at it. And finally, the $92,000 month taught me that revenue does not remove the cost of unnecessary complexity. If you want to learn the actual skill behind all of this rather than the story, watch my video on

29:42appointment setting next.