The Mom Who Mastered AI Agents: How To Become A Millionaire Using AI Agents (Claude & ChatGPT)

0:00In the next 18 months, there's going to be thousands [music] of millionaires created because they are taking advantage of this moment in time. Whatever you're really passionate about and good at, with AI, you can now figure out how to make more money at scale with. Morgan DeBaun, founder of Blavity, founder of AfroTech, which is like one

0:16of the largest conferences in America. I want more people who look like me and you, who are women, who are moms, starting businesses and using these tools so that they're able to maintain their quality of life and make more money. To make more money, we need to build an agent that only job is to be your chief revenue officer. Now, agents, people try to overcomplicate this. Agents are just documents. They're written files with a job description that have access to

0:41tools. What would you say to someone listening is like the step one? This is where most people mess [music] up and they wonder why they're not able to have agents in the way that I'm talking about. You've got to have a Ah, it's crazy because I was the kid on the 40-minute bus ride to school in London, dreaming about sitting across from people like this and the guests that we have every week on the show. And I'm so deeply aware, the thing that made that dream possible was you guys. It was every single one of you that tunes in, comments, and likes, and sends me DMs

1:17about the show. Can you please hit that subscribe button? It helps us scale the guests and make this an even better show for you. Thank you and let's get into the episode. I was reading your website this morning and there was a line that I read. I just wanted to give it back to you. You said, "I help entrepreneurs build an AI-powered business that gets more done, increases profit, and depends less on

1:39you." And so, Morgan, my question is, if someone's clicked on this video because they want to learn how to use AI to help them make more money and take meaningful, stressful work off their plate. Like they just feel inundated right now. What is going to be the value And what will they be able to do after listening

2:00to this conversation? There are so many people who have fantastic ideas, and frankly with ChatGPT and Claude, you can have a million ideas a day, but execution is actually the hard part now, right? And I think people have this understanding that oh, with AI I should be able to execute more and do more, but the problem is that they're not organizing their information in a way that's going to get results. And so they wind up just spending hours and hours with these AI tools, but it doesn't change their income on the back end, and it doesn't save them time. So my goal is to help people figure out how do you structure

2:33your work with AI so that your business is actually growing, and so that you actually stop working at 4:30, not just then spend an extra 3 hours playing back and forth with ChatGPT. Yeah. You know, you you you talk about that point of uh using AI in a way that your business is actually growing. And even in the quote that I read, you said I help entrepreneurs build an AI-powered business that gets more done, increases profit, and depends less on you. That point of the AI business I'm curious if you could almost take us back in time because you're using AI across all of your different companies

3:08and in your life. Like we'll get into it. But if we were to compare the point in time, I don't know, Morgan from 3 to 5 years ago when you weren't using AI to do anything to now when it's like probably in every facet and using Claude in multiple aspects in your companies what is like the day-to-day? Like if I was a fly on the wall in your office, what is the

3:31difference that I'm seeing? Totally. So old me used to wake up. We use so many tech tools. I have about 75 employees, and at our peak we're at about 150, and these are human employees by the way. You have to You have to specify now. Crazy, I know. I'm like I've got 40 AI employees, [laughter] and I've got real

3:49people as well on payroll, okay? Um and we use Slack, Asana, Salesforce, Gmail. We use an entire suite of tech products to run our business. And I used to have to be in every single one of those tools every single day. So, people are tagging me in Asana and I'm actually opening Asana to read through the work that people are doing and what needs approvals. I'm going into our Salesforce data and looking at Salesforce reports and actually opening up Salesforce dashboards. It's like crazy to even say now cuz I'm like I haven't opened Salesforce in weeks. But, I'm actually going into it and when I'm having

4:22one-on-ones with people, we are opening up their Salesforce pipeline, looking at their data, going through each client deal in Salesforce, right? Now, I don't do any of that. Like, the agents that we have working within our business are sending me the information that I want proactively and I don't have to open up every single tool to get access to the information, to ask questions about it, to get context from it, and then to be able to have a more productive conversation with my team. I'm spending less time in the weeds of my business and more time actually doing the strategy, doing the adjusting, the pivoting. There's so much happening in

4:55the world. It's our job as CEOs to work in the future. But, if I'm stuck in the day-to-day, I'm never going to start building something for the future. Yeah. You know, Morgan, the interesting thing and even just as I I made a note as I was listening to you, the experience that you just described of how things used to be in your business and in your life where like you're in Slack or you're in Teams or Salesforce, that is what most people are experiencing right now. Like, they're

5:23still there. And so, I understand the value for like Morgan De Baun the entrepreneur of just being more productive and using agents in the way you are. I want to just make this so real for people. On a human level, Mhm. what has it meant to you? Like, what has that impact been even just in terms of your your life,

5:45the way that you feel? Yeah. In terms of that shift that you've made from like you're in these tools 24/7 to now it's actually you're at like a higher level and these agents are helping you in that process. I used to feel like the difference between my brain and my ability to get work done was time. I don't feel that way anymore. I feel like the difference today is my capacity to set up workflows for the work to get done. It's no longer I don't have enough

6:14time in the day. And I think for most people they're operating with I don't have enough time. I'm juggling my kids, I'm juggling work, I'm juggling my fitness, my wellness, and I'm juggling the insane amount of work that my teams, my bosses have put on my plate. And my suggestion and my alternative for people is if you invest the time to learn these things, to learn these tools, and to set them up with the right context, I promise you you can have more time for yourself and less time physically doing the manual You know what? It's like um it's funny cuz I was uh I was talking a couple of weeks ago with

6:54your uh chief of staff. Yeah. Kate. My human chief of staff. Yeah, your human chief of staff. I need to put like a disclaimer on the top [laughter] of this podcast. Uh And and we were talking about the fact um she was talking about you as like a teacher. The fact that you uh

7:11you really love sharing information. And it was so it was so interesting to me because I think about some of the things that you've done, right? Like you're you're the founder of Blavity, which is a successful business, uh founder of AfroTech, which is like one of the largest conferences in America, um especially in the tech space. Uh you have a huge personal brand. You have over 500,000 followers across

7:33different platforms. And so I wanted to understand because we're going to go through and like how you're using Claude and these workflows and agents that you've set up uh and how you set them up. But I'm curious of that love of teaching and like sharing information with people because you really don't have to do it. Like you're already getting the benefit of using these tools within your own

7:55business. Why is that such a meaningful thing for you and in this moment that we're in is actually sharing that information, teaching people? Like why does that mean so much to you? We're in a inflection point where there are going to be millionaires made in this moment in time. In the next 18 months, there's going to be thousands of millionaires created because they are

8:19taking advantage of this moment in time. There are going to be people that decide that they still want to walk when you can run. There are going to be people who decide to take the train when you can fly. I want more people who look like me and you, who are women, who are moms starting businesses and using these tools so that they're able to maintain their quality of life and make more money. And I think that a lot of the things that you see in Silicon Valley it feels just very bro. Like it feels very tech and I want people to not be scared to engage and to understand this

8:51technology because it is being integrated into everything that we do in the healthcare system and the education system and the banking system. And so we as people need to understand how this stuff works. The best way to understand technology is to get a benefit from it. And the thing that most people want is to make more money and to have more time for themselves. So if I can help give people the information in a relatable way and teach them how to get it for their benefit, not to help make their boss more money, not to necessarily, you know, speed up the cost of goods sold going down for their companies, but for

9:25their own personal benefit then I promise you that the outcome and the impact will be, you know, insurmountable to the amount of effort that they can put into this right now. Yeah. You know, it's it's like uh it's crazy. It like hits home when you put it in those terms of like over these next 18 months, there's going to be thousands of millionaires. Like that

9:45level of scale. And so, Morgan, where my mind goes because you talk about uh moms, like working moms, women, people that look like you and I. If we kind of fast forward 18 months and we think about like the people there's going to be some people that listen to this conversation and they did things and then it happened and then there's going to be some people that like it never had that impact. And so, if we take those people where like

10:13it did meaningfully change their life. Like there was like a real shift in their income, in the way that they're living, in just what their day-to-day looks like. What is it that that group of people were doing? Both in terms of the I think about those like daily actions, but even more importantly, like the mindset, like the way that they were approaching things of the people that are going to win in this era, in this age of AI that

10:39we're in. Everybody is an expert at something. I think that the system has tried to make people feel like you're not good enough. You need to constantly be doing more, you need to be learning more, thinking more, get to the next level. But for most people watching this right now, you actually already really good at something and if somebody was 5 years before you and you were mentoring, advising them, you could totally give them information and expertise. I want more people to understand their own intellectual property. Like what is in your brain that could be monetized? What is your expertise and how can you duplicate your expertise using the power

11:12of AI to build a business around it? So, whether you are starting and want to be a content creator, okay, great. Content creation is a how you get make the money, but what is what is your content about? Are you an expert at growing kitchen gardens? Fantastic. It doesn't have to be rocket science. It could literally be switching out your kids, you know, toddler clothes and turning those that into money. Or it could be going on Facebook Marketplace and doing crazy flips. Like whatever you're really passionate about and good at, with AI you can now figure out how to make more

11:44money at scale with. Mhm. You know, it's it's um it's uh interesting cuz I was watching you on the Breakfast Club and you were talking about how with AI there's like this unique opportunity and I'm going to paraphrase. You can probably put it in better terms than even I can. But there's this unique opportunity for people to leverage their skills, their network in tandem with AI to actually become an owner, like own a

12:10system. And so where my mind goes and just even having conversations with people is like they don't see how their skill set and to your point, like everyone has an expertise. They don't see how that expertise could be put together with AI or just used in the marketplace to actually create a million dollar outcome for them. And so I always kind of start with like that mind, like what you think about

12:41yourself. What have you seen as like how people make that shift from actually just believing that this is something that they can do? Yeah, totally. So here's the framework that I want to walk people through that they can do today. Number one, you got to start talking to your AI. So no more typing, okay? So you can use Whisper AI, which is a voice dictation tool and every single tool, Claude, ChatGPT, they all have voice now built in. And you need to just like ramble. Like you need to go for a walk, long walk, and sit and say, "This is what I'm good at. This is what people

13:15ask me for. Here's what I think I can add value to. Here's how I spend my time." Give it access to your Google Calendar. Give it access to your email. Give it access to your Instagram. There's a a tool in Claude called Appify and you can integrate into Appify, and it can read all of your comments. It can read all of your transcripts. So, don't overthink it. Let's use the data that you already have. The most powerful tool in AI is its ability to process insane amounts of data that the human brain could not process or keep up with. So, look at your own personhood, your own

13:49brain as intellectual property, and data mine yourself, okay? And if you data mine yourself, I guarantee you will come out with, okay, this is my unique perspective on how I get the stuff done that I'm doing. Again, kitchen gardens. It could be after-school activities for my kids. There's some mom out there that will pay to figure out how to have better after-school activities for their kids. There's somebody out there who will pay to learn how to get your YouTube from 100,000 to 300,000 subscribers, right? Every single person

14:22is unique and has value in this world. And I think that we have been taught by society that we need to always be achieving. But what if you've already achieved enough, and you now just need to figure out how do you develop that into a product or an offering or service using AI to to help fill the gaps that

14:39you may not have, and launch it, and go. Like, stop waiting for our perfection. I just built an AI avatar of myself with HeyGen. And if you're a solo founder who wants to grow your brand and business with content, you have to see how it works. Hey avatar Callum, what are the core principles when it comes to building an audience that buys? Hey Callum, the first principle is that people buy from people they know and trust, and trust comes from familiarity and giving value. The more often someone sees your face, hears your ideas, and learns from you, the more likely they are to buy from you. But the problem, as

15:13you know, is that posting high-quality video content takes a ton of time and effort. That's where I can make things easy for you. Record yourself once, and I can help you stay in the feed without worrying about filming every day. So, that's HeyGen. You can just record yourself in 15 seconds, and you've got an avatar that makes videos of you on demand. So, you're in the feed daily, getting in front of potential customers

15:37without actually having to film daily. And so, we talk a lot about finding your competitive advantage on this show, and this is one of the tools that will give you that edge. 30 million people use it, including solo founders to 85% of the Fortune 100 right now. And so, if you want to get started using HeyGen, your first three videos are completely free

15:58when you go to heygen.com/callum. That's h e y g e n dot com slash callum, c a l u m. Okay, quick break. So, this is an episode poster for our recent Seth Godin episode that I actually built using the new Gamma 5. And so, this is honestly one of the first times that I've generated something like this with AI to help promote the show that I felt proud to post to my audience. And it was so easy to build because of Gamma's new agent. And so, to take you guys behind the scenes with me for a second, I just clicked image right here. I clicked

16:35reference and uploaded our brand style guide to make sure it didn't produce something generic, the slop that you always hear about. I then uploaded a picture of myself and Seth that was taken directly from the episode. I then just described that I wanted to create a poster for the episode, similar to a movie poster that could promote it. And I wanted it to look good, and I wanted it to get people excited to watch the episode. That's all I told it. It then

17:01asked me a few questions to get context. I answered those questions, and it then presented an outline. I actually made a few tweaks to the outline. I hit approve, and then this is what it produced. It literally took a few minutes. And it's funny because there was a few things I didn't like about the poster at first. So, I just went back in and I told Gamma's agent exactly what I wanted to change, and it did it right there on the spot. And so, if you want to try out the new Gamma 5 for yourself, just go to the link in the description to get started with Gamma today. Thank

17:33you to Gamma for sponsoring this episode. Let's get back to it. Yeah. You know, just as I listen to you, it's like when when my mind goes it really feels like we're in like a new world, like a new era. And some of the rules that applied before, and even how people thought about their careers, is like

17:50fundamentally different. And I And I think about what you said, cuz I think it's an important point, and I want people to hear it, which is the insane amount of data that AI is able to process, and then give you like very clear answers. And what that can mean for someone's career and their livelihood and their income. And so, we're going to get into the workflows and like the agents, cuz you have so many set up, and I feel like I've been down like a Morgan DeBoer rabbit hole [laughter] of like your Instagram to your YouTube,

18:21everything over the last few weeks. Morgan, I just want us to get into the the workflows and start showing people. Yeah, let's do it. Yeah. Okay, perfect. So, Morgan, we have our laptops up now. I think to begin, and I think about really what you said in the beginning of like uh the entrepreneur, or like the aspiring entrepreneur. You spoke about like the thousand There's going to be thousands of millionaires that are made

18:44in this next 18 months. I just want you, because you're deployed AI in so many areas, just high-level, walk us through some of those workflows that you've seen have the most value in your business, in your life, in your content. Totally. I'm so excited to show you this. [laughter] Okay, so this is my agent headquarters. It lives locally on my computer. So, just for context for someone who may be watching this, you've got agents that work within Claude or within Chat GPT,

19:15but they're living within your computer. And so for a lot of people, they are constantly sitting there and they're just babysitting. They're babysitting. They're like, "Yes, approve, approve, allow, allow. Yes, go, go, go, go, go." Okay? And and that's great. That's still like light-years ahead of where we were 18 months ago. But the next phase is where you're setting up a goal and you're saying, "Hey, AI employee, your goal is to make me money. And I want you to proactively, every day, figure out activities that you can be doing to go make money. Now, you should still like ask me for permission to go do those things, but I want you to

19:48think proactively, just like a direct report would, where we have a one-on-one every week and I say, "Well, what are you working on this week?" And you say, "Well, I'm going to do this." And I say, "Uh, I don't like that. You should do this instead." Have that dialogue. Now, you could go as far and say, "Actually, don't ask for, you know, we'll have a one-on-one every month." You could go that far. But for the person watching this, let's just start with a once-a-week dialogue, like a one-on-one with your manager, and you're the boss,

20:11right? So, right now, you're looking at my headquarters, which is living on my computer, meaning it's not in the cloud, so it's completely safe. It's living on my computer, where all of my agents live. Now, agents, people try to overcomplicate this. Agents are just documents. They're written files with a job description that have access to

20:33tools. And the next level is they need to have access to computer use, which means they need to have access to be able to move the browser, move your mouse, and you need to enable computer use on whichever tool you're using. A lot of people have that turned off, which is why they're stuck.

20:51Yeah. And then the next thing that is moving forward is that your agents also need to have access to the cloud. So, they live on my computer, but when my computer is shut down, they're still working. Yeah. You know, I I I think it's um something that you've mentioned several times, and I think it's important. I wrote it down in my notes immediately is uh you spoke about using AI like a like a colleague or like an employee. And and the mindset is interesting to me. Even the way that you describe agents cuz I think to your point there's so much confusion and that term agents is used in so many

21:26different areas and it's probably the fault of people like me, like creators that were just like agents this, agent this it and that thing of like an agent is just a job description with access to tools actually really helps kind of simplify exactly what we're doing today. That's right. So when you're creating your AI employees, I want you to write a job description. Just like you would write a job description and post it at Indeed or LinkedIn and say I'm hiring somebody to do this and do this. You need to have experience with this. You need to have access you will have access to these tools. I will give you access

21:59to this set of information. Mhm. And I will manage you. You will be reporting to XYZ. Now all my agents report to Malcolm, who's my chief of staff. Let me go ahead and show you my agentic team. So this is my agent team. Okay? So this me This is crazy to see. [laughter] Well, it's real. This is what it is. This is me, the CEO, the boss, the human, okay? Then there's Malcolm. Malcolm is my chief of staff. He's the most important person on my agentic team. He uses the smartest models always. Then there's Ida. Ida's amazing. Ida's only job is to document what I am telling the agents so that

22:38they get smarter. So whenever we finish a workflow and I'm like, "Oh, that was good. Good job." Positive affirmation. Ida's like, "Let me lock in and make sure that they do it that way in the future." And so she's running that. Then there's Thurgood. You might get a uh for those who are Yeah. They get hard made my people. [laughter] Thurgood is an independent verifier. So Thurgood's job is either it's very

23:01simple. Thumbs up, thumbs down. So, before things make it back to Malcolm, cuz he's a cheaper agent, so you don't want to always burn all of your tokens on the smartest guy in the room, right? It's very expensive. So, Third Grid would be like, this was trash. You can't send this to Malcolm yet.

23:16Interesting. And that keeps my cost down. Yeah. Um and then Malcolm is the one before it gets to me, it always has to go through him. Yeah. All right. Then there's different departments and they have certain skills. They have certain workflows that I've trained them on. The problem for most people watching is that it doesn't go anywhere. You're still the person who has to call up the skill and call up the work to do. Right? So, we need to build a job description who knows, okay, these are all my skills. So, you've got Ava in marketing, Kwame in product, Langston in education, he does all of the curriculum

23:47he's trained on, you know, he has my book, so he knows all of my frameworks, he's trained on all the transcripts. You've got Octavia for creative research, for all of my content creation, scouting trends, Dorothy. I love the names. Yeah, the names are just too good. You know, they're so fun. I think part of building your AI employee team and building all these departments, you should have fun with it, you know? Who do you want to talk to every day? This

24:10is your dream team. Yeah. Make it make it fun. All right. So, how does this work? Um and then also one thing too, I have a a separate AI team for Blavity. Mhm. So, that's the other thing is I don't want my worlds to mix. I don't want me to be talking to Malcolm and he mentions something about AfroTech. I'm like, whoa, whoa, whoa. Stay in your lane,

24:27bro. Yeah. [laughter] Okay. just like different businesses actually, it's different agent teams. Yeah. That's it. Okay, you know what, Makeda? Here's where here's where I want to go cuz even as I'm looking at this, I have a excitement level because I think we're in an age where like a lot of people like want to start businesses on their own or be like solopreneurs or maybe you're like a freelancer or you just want to start something on the side as you're working your job. And you can start to very clearly see just by looking at this architecture in this system that you have that one person but with the right AI setup

25:02around them could actually be a lot more than one person's output in a business. And so, you know, I just want to make this cuz I'm sure that there's people that are looking at this and they're like I am several levels from having Malcolm, I don't know, Thurgood on my cloud. So, I I want to start right in the beginning cuz I was

25:24Yeah. um I was watching a a reel that you had. Yeah, five. Yeah, and you actually I think you spoke about you you said like one of the first agents that you would create for entrepreneurs is a chief revenue officer agent. Can you just show Can you first of all explain why that's one of the first ones and like why it's so important for entrepreneurs

25:45and then also what does it do? Yeah, for sure. If you're in business, your job is to make money. Okay? So, being an entrepreneur, if you don't make any money, it's a hobby. It's just like a vibe, okay? You really truly start to be an entrepreneur when you start to have cash coming in because that's when you start to say, "Okay, I have something to lose. I have something

26:05to gain and I have something to lose." So, the fastest way for you to really start building out your team and scaling is to start making more money. That is the number one goal in entrepreneurship. Okay? So, your chief revenue officer I want to always like we don't need to have more time. We need to make more money. So, to make more money we need to build an agent that only job is to be your chief revenue officer. So, this is the person who is looking at your data, who's saying, "Okay, how does Cala make

26:32money? Cala makes money from YouTube. Cala makes money from speaking engagements. Cala makes money from brand deals." Great. What are the activities that I can go do on Cala's behalf to increase the likelihood that that's going to happen? So again, just like a employee, you give them a goal. What is the revenue target that you want this person to hit every quarter. What attributable activities can they be doing that you

26:57can say, "Malcolm got me brand deals." So, let me give you an example of something Malcolm did for me 2 weeks ago. So, I have a goal of making $250,000 in the last quarter in brand deals. It's the always a great quarter for brand deals, but I don't like little brand deals. I want big brand deals cuz I don't have time to be shooting videos

27:12for these people every year. Yeah. Right? So, I need two to three brand deals to get that done. So, Malcolm went back and said, "Well, who do you already have as clients?" He built a pipeline of here's who you already have as clients. And then he said, "Okay, here based off of your competitors, which he already knows cuz he has contacts on that, here's all the brand deals that they've done in the last year." A lot of people that I lose brand deals to are full-time creators, right? I only I'm a part-time

27:35creator cuz Lavati is my full-time job. So, they have a lot more time to take smaller brand deals. So, he's like, "Okay, here's all the companies spending in your category." He goes and he connects with them on LinkedIn and sends them all the message. Mhm. Brilliant. I would never have done that. Like, why would I do that?

27:53That is good, yeah. Right? I'm not I don't have time to go find the brand deal content creator director at insert tech company. He did 40 of them in 20 minutes. Okay? Then, he set a reminder for himself to check back and see who actually accepted the connection so that then he can send

28:12them a message. Mhm. Amazing. You can't tell me that's not going to result in increasing the likelihood that I'm going to make more money. Mhm. So, your chief revenue officer is going to be unique to you. But, the point is that you have to give them the context and the information for them to be able to say, "Okay, here's how I'm going to make you more money

28:32specifically." Mhm. Yeah. You know, you know, it it it it's so good and I know that there's there's someone that's listening that they heard what you just said and there's already ideas like firing off of different things they could create which is like within their sector it would be useful. I want to make this so real for that

28:51person. What like how would you even do it how can someone even get started with doing that? Is that like a Claude co-work session Claude code like how what is the easiest way that someone could get started with the chief revenue officer agent? The easiest way is actually would be chat GPT work. So chat GPT has dramatically improved its ability to do work on your behalf. So you'd open up chat GPT, you'd make sure you're in the work toggle, and you would start to talk to it. You want to make sure that it's connected to the tools that apps. So let's say you're an e-commerce, you

29:24know, you've got a business and you're selling products and you're using Shopify. Well, you want to make sure it has access to Shopify. You want to make sure it has access to the your LinkedIn. You want to make sure you're signed into your Gmail account. It can draft emails. I could have easily told Malcolm, "Hey, actually go find all their emails, draft emails to those people as a as a third item, and then send them emails a week after you connected with them on LinkedIn so that they have that name recognition." Right? So you want to make sure that that your agent has access to the tools, and then chat GPT work will

29:56go and it will click all the buttons and you can watch it in its own computer, its own cloud server go and do all this activity. And the key again, when I say cloud, you want it to be able to do this with your computer down. Go take a nap. Go pick up your kids. Go for a run.

30:12Go get a pumpkin spice latte. The work should be happening without you sitting there watching it happen. Yeah. You know what you you spoke about the value of um it being set up on the cloud. The second thing that you mentioned was really important was the computer use. Yes. If someone has a curiosity of like and I and you can it's available on either

30:32Claude or chat GPT. That's right. Of how to set it up, what is that process like they could even just ask Claude like how do I set up and it would Yeah, it's a toggle. Like it's you need to go into your settings and make sure that computer uses toggled on. Mhm. And computer use again just means that it's able to take over your computer and your mouse. So right now when you're using Claude CoWork, it is opening up its own browser and you like watch it

30:56click around there. Yeah. You might have the Claude plugin in Chrome, which I highly recommend to anyone, and then you can see it oh, I can see it clicking around in my Chrome. Yeah. But what if you wanted to click around your computer? Yeah. So that's the next level. Yeah. That's interesting. And yeah, and and it's when you [clears throat] start talking about um

31:14the file organization is so important. Is you can actually get it to start like moving stuff around and like organizing files. So you also need to create places for that work to live in a way that a human can understand it, which is why you need an interface for your agentic team. Yeah. Do you actually and and maybe we can we can share it in the description

31:35if people want to try it afterwards? Mhm. Creating that chief revenue officer agent. Is that like a prompt that you that you have in terms of I assume you're giving it the job description and then really what you outlined in terms of what it can do. Is it as simple as that? Not quite. It's a little more complicated. So I give everybody the chief revenue officer prompt in WorkSmart. So they get my full team, but you have to customize it because again, you might not want your agent to go on

32:03LinkedIn and follow all these people. That might not be your business. You might be in public speaking. You might be looking to be hired more for your services if you run an agency. So your agents need to be a reflection of how you work. Lead generation, getting more demand for your products and services is a job description subsection, but you have to tell it what does that mean for your business. So there is a back and forth that what I've pre-built for people it kind of walks you through so you can customize that markdown file, the job description that's living on your

32:32computer to your business. Yeah. Yeah. You know, and I and I was telling you this earlier, Morgan, is uh yes, you're a very successful entrepreneur. You're also a mom. Mhm. Can you I think it was interesting to me and even in the research, some of the ways that AI is actually helping you in like your family life. Can you show people that

32:55workflow? so I have two beautiful children. I also have a very hot husband and um I love them so much, but I work a lot and there's a mental load that moms carry related to learning and development for your kids and what's happening at school that week and uh like for example, this week was homecoming and so every day my son had to dress up. Well, I'm in New

33:15York, right? I'm not home in Nashville. So, who's making sure that the random Amazon t-shirt that we bought for a tourist day made it on his back. Mhm. And that is where we're using AI to be helpful in our family. So, we have what we called a AI house manager. And they can literally see exactly

33:37what is going on. So, this week they're going on a field trip. We they're learning about farm animals, things that I need to reinforce at home, things to ask about, the actual actions that we have to take. And what's important about this is we need to make sure that these activities are making it to me and my husband. He doesn't have this dashboard. This is on my computer. So, it also sends me an email every week to me and my husband and it's telling us exactly what's going

34:09on. Okay? Yeah. It's telling us what's going on. I literally will respond to this email and be like, "Hey, I'm gone Tuesday. We'll be back very, very late Thursday." So, this is also how we communicate logistics. It has access to our shared calendar. It can add, you know, calendar reminders on there in our shared family Google calendar. But for me, making sure your agents are working where you're working is so important. Just like an employee. If your employee is texting you all day, you'd be like, "Sir, I don't want to talk to you. You need to be sending me an email or you need to be

34:39working with me in Copilot." Like, you want your agents to be working in your ecosystem. You might want your agents texting you or WhatsApping you. You can set that up. I want people to dream bigger with AI. I want them to make AI work for them. I don't want to be stuck anywhere. I want to make sure that these things are

34:58working for my personal life. Yeah. It's interesting. So, I have uh uh at least in America, I have two younger sisters. Mhm. Um and my my younger sister, she just turned 12. And so, when I go back home cuz my mom lives in um my mom lives in the states. Yeah. When I go back home and I see and every now and then when I'm there on like a Monday morning, Tuesday morning, and I see that rush in the morning of like getting her ready and then the school is sending so like emails and different coms and you know, it's a dress down day or it's like she needs to bring this art

35:37project in. You can very quickly start to see and even just having the conversations with my mom of like trying to organize all of this and then also have my stepdad in the loop, so sometimes he takes her to school. You can very quickly start to see how a system like what you just showed could be like really valuable to

35:58parents. Totally. And I think you know, that a lot of that mental load sits on moms, right? Like they're the ones emailing back and forth with the teacher. They're the ones adding the things to the calendar. They're the ones figuring out, "Oh, it's so and so's birthday. We got to do this. Oh, it's Valentine's Day. We got to go to pick up from the dollar store." All these It's a lot of work, okay? And God bless stay-at-home moms because that is a full-time job. So, if you have a full-time job and you also work and you're trying to build a side business so that you can have more income for

36:26your family, let AI take some of that mental load for you. Build your AI house assistant. That's even doing things like, "Hey, it's time for you to put your tulip bulbs in the in the ground if you want those tulips that you said you wanted." It's time. Matter of fact, here's the link. Yeah. And if you really want to go here Do you want me to buy it for you? I have access

36:45to your credit card. Yeah. Right? So, you should create a system that works for you. And if you had infinite money, who would you hire in your household staff? Right? What are the activities that you want to keep? Like, I'm never going to delegate or outsource reading my kids, you know, their books before they go to bed. I'm never going to outsource putting them to bed and snuggles. I'm never going to outsource Like, I love making their little lunches. I think it's so cute. Right? So, there's things that you want to do. But, there's things that I never do. I don't want to do their laundry. I don't I don't do their

37:15laundry. Yeah. And I'm okay with that. Yeah. So, what are those things that you could delegate to AI? Things that you're like, "I'm not interested in doing all the logistics. I'm not interested." But, AI take it for you. Yeah. You know, even when you describe it how you're using AI specifically in your family life, it sounds like it's this extremely

37:34productive like [clears throat] helper. Mhm. Like, it's it's still you. Like, it's it's still you do it like you're still very much present as the mom. But, it's like, "What if there was like a helper that kind of gets you to the point where like you can do the thing." That's right. Um you know, I'm I'm curious Morgan. I think this is going to be really helpful for someone especially like moms, dads

37:58that are listening. Because what they just saw when you even clicked on the parent dashboard, I'm sure that's come through like several iterations and like you going back and forth and like trying something one week and then going back to it and it's improving over time. When you started, how did it start? Like, what did the V1 like what did the first version

38:23Yeah. like? The first version I built when I was on maternity leave and I was getting overwhelmed with the feeding schedule. So, I was prepping to come back to work and I was like, "I'm breastfeeding and I am about to go back into a world in which I have meetings all day and I need to pump still." And so, I That was the first version. It was like helping me

38:44figure out, "When am I going to pump?" Getting that on the schedule so that my time was blocked off with so my team wouldn't put meetings when I'm like, "I got to go get on the Spectra real quick, you know?" And so, that was just the mental load of like how often, how long, and then what do you need to block off on your calendar and how is that going to change as she ages? And it did the whole schedule for me. Plus her nap schedule and her sleep schedule and it just had everything on the calendar perfectly outlined. And it was just I remember with my first baby,

39:15I was overwhelmed and I was using this app called Huckleberry and it was like so traumatizing to have this thing that I was constantly like logging and checking in with. It wasn't a reaction to what I needed. It was what their AI system said that the baby needed. Interesting, yeah. And this gave me more power to build something that was a reflection of my

39:35life and still worked for her. Yeah, it was built for you. That's that's interesting distinction. You know what? I am If someone If someone was looking to start this, what does that even look like? Does that look like a Claude co-work session or the chat GPT work like Either. You know, I I'm a fan of both tools. Um I believe that you should use whichever tool you have. So, if you're using Claude, Claude can build this. If you're using chat GPT, chat GPT can build it, too. Just make sure in chat GPT you're using chat GPT work and if you're in Claude, make sure you're using

40:07the co-work. Yeah. And so, it sounds like so you've basically It sounds like this is local. Did you say that right? So, this is all local so it's on your computer and then you've put it all in one place. So, it's like a collection. Okay, interesting. Interesting. And then I think the the big thing that you mentioned as well is

40:26uh it sends you an email. Totally. Which is like I'm sure and again, I'm assuming that's just uh like even in the Claude co-work session, that's just uh Tell it to. prompt of Oh, yeah. Just tell it to. Yeah. And you can say that I want this email to send regardless of whether I'm in

40:41co-work or not. Right? I don't want to open my email and then you send it up open up my computer and then you send the email. I want you to send the email on Sunday afternoon when I'm like prepping for the week. Yeah. Yeah. So, you you can schedule it exactly when it goes out. You know, I um This was uh this was funny to me just like knowing that we were going to have this conversation, but then I'm also just seeing the events on your story in

41:07live time. Mhm. Um and so I don't I I you can you can give the the back story of it. But, from what I understood, I don't know if it was like in college or like a past life, you were uh you're like a match maker. Not like officially, but you would just you would

41:25just like pair like friends and whatnot. And you share this on your story and then I see it happen like 12 hours later the next story comes and it's like you want to start helping some people just in your network like find it. Like you you just thought it was fun. Yeah. But, it kind of kept spiraling and snowballing. I'm like watching it in my living room in live like it's snowballing to the point where

41:52you actually started like a website. Yeah, I built a tool. Yeah. Can you Can you can do this on your own, guys." Can you just show and even just on the screen like can you just show people every like explain the story first of all and then everything that came from it? Totally. I got to see if I even have it. I think I took it down cuz it was getting too crazy. [laughter] Okay, so um yeah, I I retired it. But basically um So some of my friends met each other at an event that we hosted called CEO Spring Break, which is like a retreat

42:25for entrepreneurs. And um it's about 150 of us and they met and like they just got married. And so I was at their wedding and I was feeling so like I was like, you know, I'm a matchmaker. I've got a couple of marriages. I've had a lot of dates, I would say. And a lot of dates that made it two, three, four, five. Are you

42:43single by the way, Callan? No, no, I have a girlfriend. Oh, okay. Well, let's say ladies okay. [laughter] Anyways, so shout out to your girlfriend, by the way. But yeah, it's What's been interesting about it is that people were like, "Oh my gosh, find me someone." And men, too. So I had a thousands of DMs, thousands of people being like, "Hey, I'm open. This is, you know, what I'm up to. This is what I live. This is what I'm looking for." And then I had questions for the men and I was like, "Okay, what are you looking for?" etc., etc. And because I had all these DMs,

43:14I ain't got time to go through these DMs. I love y'all so much, but I do not have time for this. And so I gave it access I gave Claude access to my DMs to parse through all of my comments, parse through all of the DMs that I was getting, and proactively tell me, "Here's some people who have said similar things." And then I would DM those people and say, "Hey, are you interested in so-and-so? Are you interested in so-and-so? If so, double

43:37opt-in. Now you guys can go chat." Mhm. So people thought it was me. It wasn't me. You know, cuz I'm like, I don't have time for this. I love you guys so much, but truly, [laughter] okay. But I was able to create a system where again, the data is is the king. The data

43:51was people saying, "I want to opt-in." and other people saying, "I want to opt-in." Boom. If the match is matched, then give a system that's going to go back and forth. Yeah. Right? One of the things that I learned throughout the process and why I eventually built out a tool that I've now sunsetted because I don't have time

44:06to run a dating business. [laughter] Was hey, how do you put yourself in a position to meet some of these people? If there's that there are people who are looking to meet you and you are interested in also meeting them, let this tool help you figure out what you need to adjust in your profile. Like a lot of people had private profiles, so people couldn't really like get access to them. A lot of people were linking to their LinkedIns and I was like, I mean

44:32your LinkedIn's not really very fun. Yeah. I was like your work stuff, are you sure you want to do that? Yeah. Um and so it was a tool that helped people with that. But eventually I had to retire it because people really wanted me to scale this into like a million-dollar business. And as much as I love them, I I don't desire to be a

44:47matchmaker. Yeah. [laughter] Yeah. It's just funny what you get away with they done in lifetime. Well, I guess that's my point though, right? Like you can build a million-dollar business on anything. Yeah. A a Instagram series could go viral and then all of a sudden you have a new service. AI should be the first place you go to say, "Okay, how do I take this energy, this momentum and turn it into

45:06something that I can scale?" Yeah. It's just so crazy to me, Morgan, like the the times that we're in where like you could imagine 5 to 10 years ago that same story happening of like someone get feeling like a demand for a product or a service that they had. Like in this case it was a matchmaking like

45:26service. Yes. And then what they would have had to go and do next, I assume, is like hire developers and like product people and marketers and a website builder and like data analytics people and customer service. Like they would have had to build out all of this stuff and invest all of this money and like the time. Probably would have taken

45:49Took me 12 hours. I was watching it and I [laughter] was like this is have easily made like three or four hundred thousand dollars doing this. Yeah. You know, I think we made like 20K and I was like that's enough. I'm out. Like [laughter] I'm out. Because once you start taking people's money, you need to deliver, Right? I was like, I got you guys. Everybody other I'm shutting it down, you know? Because

46:07it was going to keep growing. Yeah. People love love. [laughter] So somebody watching this, build that business. I've given you the blueprint. You could do it. Take that million-dollar idea right now. Yeah. You know, Morgan, I think it's one thing that I'm actually just from our conversation, I'm realizing it's actually really important in terms of the utility of how you're you're getting from AI,

46:26Mhm. is um the the connectors and like the the way that it can actually plug into um services that you're using. So like for example, with the chief revenue officer, you mentioned that it was sending LinkedIn Mhm. um connections. Yes. Uh with the dating, it was like Instagram. And how how are you setting that? Can you even show people visually that part of it of like I think a lot of people understand, oh I can connect my Gmail using the

46:58connectors live in Claude or ChatGPT. Yeah. But it seems like you're actually getting pretty custom um in terms of things that you're able to connect. Honestly, the best thing to do with would be for you to do it with me. Okay, we can do that. you [clears throat] want to build? Um Ooh, that's a good That's a good

47:18question. I do actually love the the chief revenue officer of like the I was actually thinking about that as you were explaining it. Okay, so what would make your business Ted X? So obviously we do like brand deals. Well, you know what is actually interesting? I think this is actually will be more interesting and more relatable and applicable to a group broader group of people is um speaking. So I'm trying to grow my my personal brand

47:48Mhm. and I'm interested in just getting those reps in of like speaking, like moderating panels and whatnot. So, getting like a list of conferences and then starting to reach out to them that are like make sense within what I do, I feel like would be interesting. And like finding, I don't know, the What is it? Like an event manager or whoever

48:11like coordinates the conference. Totally. If I found their LinkedIn profile and I could send them like a connection. I actually already built a tool for this. [laughter] So, let me just pull that up. Okay. Let me see. I want people to to see like you were just using the voice Yeah, totally. Yeah. And I think that's So, to your point, I was like, "Yeah, let me just record what he's saying right now." Like, I don't

48:33need to retype what he just said. Yeah, like let's go. What do you need to build? Um and we could do this, but I also wanted to show you the final products. But literally, you could say um speaking engagements, right? So, you want to set a goal. There's also this um thing that you want to do. If you're ever working in terminal, you can use the backslash goal function, but we're going to just do it here for

49:01Sympathy, yeah. Yeah. And what kind of Who do you comp against? Oh. Um I guess the simplest way to do it would just be other podcasters. Yeah. I'm thinking people that are like top of my niche. Yeah. Like Mel Robbins or Yeah. Let me say 500K plus subs. Um build me uh HTML dashboard with your

49:29Fable. All right. So, we're going to use Fable and we're going to go fast cuz we're live here. [laughter] You know how quickly this is like and and I love that what you broke down, which is you just you have the goal right at the top, and then the rest of it was really just spoken out.

49:49Totally. Um I didn't even edit anything that you said. I'm just like, just raw. Like you don't have to get it perfect. I think a lot of people over engineer prompts. Yeah, I think there was this school of thought and a lot of online podcasters teaching like prompt engineering and I'm like you don't have to do all that. Like

50:04these things are mad smart. [laughter] You don't have to do that at all. Like just talk to it. Um and it's going to go ahead and build that. So we're going to come back to this. I'm going to show you this other tool that I built while it's building that for you. As you're pulling that up, can you talk about the models just for a second? And I know I know that you went to Fable 5.1. I know Claude just released Opus 5.5 and you even set like the effort

50:28level to extra instead of medium. Yep. How do you and I'll give you a minute here, but how do you um how do you even think through like I'm going to use Fable for this which is the most expensive versus I maybe I'll use an Opus or like a Sonnet? Totally. So when I'm doing something big from scratch, I want to use the smartest model because it is able to deal with the most ambiguity and it is able to have the smartest brain to solve whatever problem and goal that I'm giving it. One of the things I want everyone who's watching this to do is always tell it your goal. So like my

51:04goal is XYZ and it's not my goal is to build this thing. My goal is to make Caleb more money through speaking engagements. Yeah. Is that a level of specificity? You want the specificity at the goal level. But then the how and how you're going to get that done, you don't have to do all that. Let them propose to you

51:19how to get that done. And I guess even on that point cuz I think a lot of people will see a lot of people get intimidated by the the terminal and Claude code. The functionality I think Claude code has like slightly elevated in terms of like what it can do, but a lot of the capabilities they've kind of built co-work in a way where it's just a more

51:38user-friendly. Again, take that data. This is a It's like the wrapper is kind of different. is more visual on co-work, but it's just doing the same thing here. And now it's building sub agents, it's spinning up little AI employees to research you. And it's like running fast. See how fast it's running? This is a Work Smart PR

51:56machine. And I built this to help us get more PR for AfroTech conference, which is coming up in November. And I had it basically look at Comp Creators, Invest Fest, Create Cultivate, and TechCrunch Disrupt, all tech conferences or industry conferences with we have a Venn diagram of an overlap for. It researched all of the contacts that

52:19have written articles about them. And then it built a pipeline of all of the journalists, found their information, will draft the pitch for me. And then, you know, I could actually review and send it from my Gmail. And it'll draft the email in my inbox. So this is an interface that you're building a tool for yourself to be able to do something you would pay someone 20, 30,000 dollars

52:42a month to do for you. That is so dope. That is so cool. You could build this right now, and I guarantee you it would work. How could it not? It's also it's like I I think there's two things I love about how you're working with it. It's like obviously it's doing the work, but then

52:56also the interface that you're creating. It's very interesting. Yeah, it's very it's very intuitive, and it makes it really easy to manage. And actually one of the things that I um that you mentioned, I think I saw this when I I think it was on your Instagram, or maybe it was when I was on Work Smart I saw you say this. You said the reports say it and the rooms that I'm in say it that most people who added AI to their week actually ended up with

53:25more work, not less. And the reason is almost always the same. The tool is being used like a chatbot when it should be used like a colleague. And I think that you've kind of taken it to the nth degree of you can see how it's actually taking work away from your plate. Cuz looking at the button. I'm

53:43seeing review and send. Like that's something I can work with versus Mhm. having to start in the beginning. Here's the copy page shorter different angle. Why did they pick this person? This is exactly who I would pitch. Dummy, we know her, she's great. Yeah. Right? And this is living Actually, the reason why I couldn't find it is cuz

54:02this is a Claude artifact. So my agents are like, "What are you talking about, sister? This is not in personal." Yeah. [laughter] Okay, so So I built it in a as a artifact for you know, for whatever reason uh that day. But yeah, that is this is what I want more entrepreneurs to do. Like there's this belief that oh, I need all this money to like hire these people and I can't grow my business cuz I need to hire this person and hire this person and hire this person. I don't have the money for branding. I don't have the money for a PR firm. All these

54:29other people have all this money to do these things. That's why they're able to get the opportunities that I'm not able to get. No. No more. You can no longer use that excuse. You can build an AI employee team that can do the stuff for you. You need to have the imagination to set it up. And it's it's why also I I love conversations like this one. Just seeing

54:49what's possible. Mhm. Cuz even just visually seeing this, you very quickly start to take Morgan De Boans like dashboard idea, but like what does this look like for me? Mhm. And so just high level, if you had to almost lay out those steps of how someone goes from Cuz I I think about what you mentioned in the quote that I read out. Most people are using like the chat function. They're

55:17using it like a chatbot. And so, how does someone even make that transition from you get like the chat response to then it's a dashboard to then it actually lives outside of Claude or ChatGPT entirely. What does that high level, what does that look like? Okay, so super quick break. 18 months ago, I had a conversation on this show that changed everything. The episode that we recorded with Greg Eisenberg was our first AI episode, and when I left the recording, one thing was very clear to me that I didn't know before. And that was that AI is about to change how we build our businesses, our careers,

56:00and really how we live our lives. And what I saw when I spoke with people was so much uncertainty and anxiety of what this would mean for them. And so we created New Era. That's our completely free weekly newsletter that's going to help you win in the new era of AI. And so every single week, directly in your inbox, you get step-by-step guides from our guests, exact prompts that they're using, plus things that our guests have even told me off camera that I think could be really beneficial to you and your business and in your life. If you want to join over 11,000 people that have already subscribed to New Era, then

56:37just go to the link in the description to subscribe to our newsletter. Thank you. Let's get back to the show. I want to go back to what I said in the beginning. This is the most important thing for people to hear. If you were writing a job description, and you were actually hiring a human, where would you put them? How would you

56:51run a one-on-one with them? You would have a conversation once a week. You would have them deliver you a weekly report via email or via Slack. You would have them send updates for approvals on a regular cadence. You would set them up. You would onboard them for success. You need to do the same thing with your AI employees. You cannot expect a chatbot to understand where you're coming from without giving them the context. You can't expect an employee to be able to go make you a million dollars if you don't give them your leads. You don't give them tools. You don't give them materials, right? They can go do the

57:25work, but you've got to set them up for success. It would be unfair to expect otherwise. So you need to think of AI in the same way if you want to use it. Not everybody wants to use it like this, but if you're watching this and you've already made it this far, take the step. So, tell it when you're

57:40prompting it, say, "This is my goal." And then you want to say, "I want you to communicate it to me in this way." And if it says, "Oh, I can't do that." You say, "Try again." You say, "Oh, I can't do that." Go to a different tool. Tell it what you're trying to do.

57:54I bet you they'll do it over there. Mhm. Go to Gemini. Yeah. Go to Copilot. Do not be tied to any one of these tools. Mhm. Build your brain on your computer. And then build on top of that so that you can transfer and get this work done with any of these tools. Yeah. And when you say building the brain on the computer, is that I know people talk about Obsidian, like the the second brain, or like what does even the brain or is it just like a folder, I guess, on your Let's make a folder on your desktop

58:22called Agent Headquarters. Keep it simple. You can build a city in the the the the the But, the easiest thing to do is a folder on your desktop called Agent Headquarters that then, when you're working, you would literally click the folder that you want to work in and that gives it all the context from your

58:39computer. Mhm. And so, it sounds like So, someone uh someone joins Work Smart, which is your community, and they're an entrepreneur, and they see, for example, they want the speaking PR agent or whatever. It sounds like the first step. You're almost like going one step back, set up this folder up the folder in your computer which has uh like all of the context, I guess, on your business goals and like all the context on your business and who you are

59:10and the space that you're in. And then it sounds like you're also you're connecting, even within your cloud space or whatever, you're connecting the relevant connectives. Is that how it begins? Like someone just enters the Yeah. one. What is your business? What do you do? How do you make money? If you were writing an onboarding deck for a new employee, you you would start with here's how we started, here's what we do, here's your job description, and then you might even ask it, "What questions do you have for me to be successful at your job?" And it'll tell you, "What tools do you need? How do you

59:39want to be communicated with?" I think for the average person watching this, if you just treat yourself like you're onboarding an employee, you're going to be 10x more successful at getting your agents to do the work for you. Yeah. I actually love the uh what you just mentioned about almost like the reverse prompts of like, "This is what I want you to be able to do. What do you need

1:00:00to know from me?" Yeah. Is that you're asking it the question so that it like help me help you. That's right, cuz it's smarter than you. Yeah. In some ways. Yeah. You might have more expertise, but it has a crazy wicked brain. Yeah. So, let it help you. You know what? Cuz I I I want to actually go through and like show people the how they can start doing it and show

1:00:21that on screen. Before we do that though, I'm so aware of like Morgan De Bone the brand and like the creator. Sure. Can you just high-level, even just showing us on screen, what are some of the ways that AI is helping you? Because across LinkedIn, TikTok, Instagram, Yeah. you have over 500,000 followers and you're posting everywhere and running two businesses

1:00:49and with two kids. Yeah. I'm like kind of tired even just [laughter] describing Yes. your life. Yes. What How is AI and specifically for that content piece, can you just show us us some of what you're doing there? Yeah. So, it's hard to actually show it in real time because it's all set up. Um but I can go into our dashboard for our

1:01:11agent team. It's really building you something magical over here, by the way. I'm going to have to give you this code afterwards. [laughter] Um and let's say um we want to do a launch. So, let's say I want to do uh a launch and I want to create a new set of a new product or our operating system. I can literally tell it, "Hey, I want to do the campaign launch for Work Smart Advisor and build out a new program." Um

1:01:50Malcolm, can you set this up? Show me in HQ launch. [snorts] All right. So, it's going to start moving and and grooving in here. And the results are actually going to live in HQ. So, it's asking but you can watch it here as well. So, if I go up to the top in mission control, let me share this screen. It's

1:02:18already jamming. So, it's showing me Okay. Look how fast that is. That's insane. That was like 4 seconds. Yeah. The reason for that is because it already has all the context, so it already knows what Work Smart is, what we're doing, where everybody is, right? It already knows all the things. So, it's building out, okay, it did research on all of the potential competitors,

1:02:40what they're doing. Um it's doing conflicts. It's looking at what its point of view is. So, then the other thing you can see I have advisors. So, I have a Cody Sanchez advisor. I have a Alex Hormozi advisor. So, Work Smart Council Sanchez, she then says, and just to be clear, disclosure, this is not really Cody. [laughter] But based off of everything that it's been trained on her, it says, "Okay, here's some things that you should actually consider." So, you can build a Morgan De Baun advisor in your own ecosystem to check your work and say, "Well, this is what Morgan would say based off of her personality and based

1:03:16off of her frameworks, and the public information, and all her transcripts from YouTube. Yeah. Um and that's one of the ways that my content is able to be really strong, because I'm running it through these different systems. I have a Amy Porterfield advisor. Mhm. Right? I mean, this is incredible. Look how fast that is.

1:03:34Yeah. And I could have a whole conversation. I could go back and forth with it here, if I wanted to. I don't have to even go into terminal to do that, now that it's spun up. Yeah. So, that's one of the ways that I'm able to do strategy work. Now, the next thing you might be saying is, "Okay, that's cute and all, but you that's not every

1:03:49day." Let me show you my carousels. So, I have built a carousel builder in my agent headquarters, again, local, where I could take a Riverside recording, a transcript of a file, let's say I'm like, "Hey, can you pull the file from, you know, my recent Tik Tok?" And pull the transcript for that, and build a carousel from it. And it could actually just build that. It'll take the cover photos, and then these are ones that I built um It's like a repurposing agent. Like, you can take something from one place, and then it's going to create content that

1:04:20you can post elsewhere. That's right. So, this is it building one right now. So, I'll come back to that in a second. That is very cool. And I guess that's part of the like when I ask you, okay, you're making content on Tik Tok, but then also on LinkedIn, and then you do YouTube, and you're on Instagram, that's That's what it is. So, basically, my model is I shoot once, and I get my intellectual property, right? Again, I want you to think about it as you have this node of information that is the original you. That's your brain on

1:04:52paper. Then you want offshoots of that. So, when I go on Tik Tok and I'm just riffing, that is a intellectual property. When I'm on Riverside and I'm just like talking about something and it's going to become a YouTube video, that is original Morgan De Bond, straight from the dome, right? Then I want it to take that information, turn it into a carousel, turn it into a

1:05:11substack. Turn it into whatever. Mhm. Anything. LinkedIn post. And so it does that. So it has a system automatically built in where anytime I have a Riverside, it knows. It doesn't even ask me. It just Riverside trigger boom output. Yeah. And then I am but the average person is just letting these outputs just sit and clot. No, no, no. You need to be able to

1:05:34find it. So this is where I can find it. Yeah. I actually think that's so good because I I think about when I started my journey and because you see these big creators and like you admire what they've been able to build. Mhm. And you see them on all the platforms. You see YouTube but then there's also a tweet that came out and the LinkedIn post and they're on Instagram and

1:05:56TikTok. And you're like they obviously have huge teams and I remember in the beginning I tried to do that. I'd be like posting the LinkedIn podcast thing and then the Twitter post and then Yeah. And so I love the idea of you can just focus on one thing and I think there'll be people that are listening that like oh yeah, I do like a speaking engagement that's like

1:06:17recorded. Is there a way that I could use AI to then I don't know create quote cards then for my Instagram and then maybe it's like a little excerpt is as a tweet and then maybe there's like a newsletter there. That's right. that's cool. I feel like that's that's valuable. Every single video that you do is your intellectual property. This you could take this video that we've just created and create 20 blog posts. So anytime a new video comes out, it goes and makes a

1:06:43blog post on my website automatically. It takes the cover image, it creates all the content. I can show that to if you're curious. So we're back to blogging days people. [laughter] So I posted a recent YouTube on how to raise venture funding. It made a blog post. Yeah. It's this is the thumbnail from the

1:07:03video. Yeah. It's got the video embed on it. Yeah. Right? And then it's like it's like a really great blog post. What is the cuz this is what I said. What are the different funding rounds? What does a VC want to see in your deck? Some people are need visuals. They don't want to watch a video. They want to read it. Why do you

1:07:20want to lead investor? What do they do? These are This is my language. This is humanized text. This is not like generated from Claude. Yeah. Like the AI slop when people say that. Not at all. It's got to fact. The reason why this is a game-changer and why everyone should have a blog is because AI is searching blogs for context and you could be showing up in AI search

1:07:42results. And in order for that to happen, it needs to be parsing data Yeah. on your website. So, we need to go all go back to having websites with blogs that have loads of content that are backlinking to your products and services. Yeah. So, you rank in the AI search engines. Yeah. This is huge.

1:08:00SEO, but it's like for today. Yeah, and you don't need like everybody else doing backlinking. Backlink yourself. Yeah. Like, why are you waiting for somebody else to do it? Backlink yourself. You could create two or three websites and be backlinking yourselves on those websites. Like, we could create a website called the best podcaster that you should hire for speaking because that's something someone would type. And

1:08:20it'd be like, "Number one is Callan." Yeah. [laughter] Interesting. Right? Number two. We're going to speak after this moment. We're speaking now. I mean, I [laughter] want I don't want to gatekeep this information because to me the information should be free. Like, it's doing the work that's the hard part. It's It's understanding how to think

1:08:36about this stuff that's the hard part. It's not coming up with the idea. Yeah. Would you be And would I guess more best question, would you recommend is it checking or you have like a human that then's checking these outputs? No. Or is the AI then Like, how does that? Yeah, so going back to the org chart, it has to go through third grade again. So, third grade is that checker who is checking for the things that I would check for. Does it use em dashes? Does it, you know, like is it changing Morgan's words? Like is it glazing and glossing over what she said instead of

1:09:10keeping her original language? Yeah. Which is like one of my rules. I'm like, don't don't Yeah. clean it up, okay? I said what I said how I said it. Let it be. Because that's how again it turns into AI slop. Yeah. You know you know what here's where here's where I want to go Morgan. I actually think this is going to be so valuable for people because you've showed so many different and done a great job at it of showing so many different workflows and areas. And so my concern for the person that's listening and I and I know it because I've been

1:09:42there. Mhm. Where like you you watch a video like this and you get so inspired and like so many ideas, but then by that same token there's like a level of overwhelm. Totally. Of like, okay, the I need to build out the content thing, but third good and the Malcolm and you know like the PR agent and there's so many different areas. And so you never get to the first like valuable thing that then starts the

1:10:07momentum for everything else. And so I was actually watching a video of yours where uh it's like a short. I think you were in the car. You were in the car like I don't know where you were recording it. But you said um there's like three agents that you always recommend people start with.

1:10:24Mhm. And that was the chief revenue officer agent. Yes. The inbox agent, the marketing agent. Yeah. Obviously we've already spoken about the chief revenue officer agent. Like people will have the context on that from earlier. Inbox agent, marketing agent. Can you just explain for people? And I'm really thinking about that person who they're using Claude as like a chatbot right

1:10:47now. Mhm. The value first of all, why are these what they should start with? And then what is it going to do for them? Like is going to be the shift? Like, the difference in their life by having those three: the chief revenue officer agent, the inbox agent, the marketing agent. Totally. My goal for you is is to save

1:11:0830 minutes a day. Cuz if you save 30 minutes a day compounded over a year, that's weeks that you get back in your life. That's weeks you could go on vacation. That's weeks you could have with your family. That's weeks you could be spinning up a new business. So, if you just start with 30 minutes a day, something really small, and then you compound it, you're going to see results over time. It's not going to feel like much in the beginning, but the impact of that is that it's actually scalable. You could build a PR agent, but you only need that like maybe once

1:11:35or twice a year. Yeah. Right? Like, that's not something that's going to get you a crazy impact over and over and over again. So, your inbox agent is one of those things that's going to save you time every day. It's a agent that reads your emails two, three times a day. It pre-sorts them for you.

1:11:51It flags what deserves your attention. It should flag it in WhatsApp, or text, right? Cuz it needs to be where you are, cuz you don't want to be in your inbox. It then could pre-draft the responses. And then, if you'd like, it could send things back on in your behalf once you've reviewed the draft. Super simple. My inbox agent has saved me money, and it has made me money. There have been times when brands reach out and they're using like they found some random email that I had a long time ago. Or there's times where my Gmail filters will auto-filter something out. Like, let's say, you know, we use Shopify, so we

1:12:25have like a Shopify filter, so everything from Shopify goes here. But if Shopify wants to do a brand deal with me, it like went into the Shopify filter, so I never saw it. Yeah. [laughter] I was like, "Oh, no." I don't have to say "Oh, no." because my inbox agent found it. Yeah. And it was like, "RED FLAG. MORGAN, this

1:12:40is actually a brand deal." This is money. "This is money, sister." Cuz, you know, my agents are trained on make me money, don't lose [laughter] me money. Okay? And again, you want to give it a go. It's not just clean up my inbox. It's what is the agent solving for with cleaning up your inbox? My agents, all of my agents are tied to revenue cuz I'm a business person. So, if we're not making money, what are we

1:13:00doing? So, my agent's job is to save me money and make me money. Every single agent has that as a sub goal in their job description. And my inbox agent will just make sure that I'm not missing any opportunities and also clean things up so that it's saving my time. Yeah. So, that's the that's the the inbox agent. What about the marketing

1:13:20agent? What was the value of that? So, your marketing agent is let's say you are that's the person doing proactive outreach and proactive research. So, you should always have someone who's looking up trends. You should also always have someone who has an eye on your competitors. So, I have a set of competitors as a content creator. Like I was saying earlier, where I'm losing brand deals with certain people and I'm like, "Well, what are they doing? What videos went viral for them

1:13:44this week?" I'm not going to copy it. No, but I want to know what's going on. I want to know when they just announced a new partnership with Adobe or Muse or whatever. I want to know. So, this is an agent that is proactively tracking everything that they're doing and then sending it to me to say, "Here's what's going on. Here's what videos are trending. Here's what topics are trending. Here's the comments on

1:14:04those videos. Are they using ManyChat? Are they not using ManyChat and people have a bunch of questions about their content?" And it is just doing that. Every week it sends me a report every week. And that helps me stay up on my game for my side business as content creator so that I'm not falling behind and I'm able to keep up. And then on the Blavity side, I have agents on the marketing side that are proactively looking for opportunities to make sure that Blavity and AfroTech. So, they're looking at threads. They're looking on X and they're looking to see like, "What are people saying? And where does our team

1:14:37need to be? Are we responding to threads?" One of the things we noticed, or the agent noticed I should say, is that we weren't responding to people on threads who who having positive experiences with After Tech? Partially because of how threads algorithm works, you don't always see when people are talking about you unless they're tagging you. And I was able to ask the team, "Oh hey, like can we just set up a new SOP to make sure that one of our coordinators is like responding with GIFs when people say, 'Oh, I'm coming to After Tech. Oh, I got approved to go to After Tech.'" Engage with that

1:15:04person. And now it has a 100% hit rate. Great. People feel seen. Yeah. You know what? Just listening to you, what comes to mind cuz I really think there's like three parts and three steps to how you're using AI. And I think this is the case for everyone. I think it's especially the case for you.

1:15:22Mhm. Because like I mentioned earlier, you have two businesses, personal brand, kids, and family. Mhm. And so there's so much information in your world, but we all have a lot of information in our world. But it's helping to like funnel that information to here's what you need to be aware of, but then it's also gone So that's like the step two is like the the funneling, but then it's also gone one step further, which is step three is

1:15:50it's actually taking action. you want to do about it? Yeah. Yeah, totally. doing things. It's not just like, "Well, someone sent you this email." It's the taking that final action piece. Right. And so I want to talk about that part Mhm. because I think there's a lot of people that maybe they're at a point and I even think back to what I mentioned in the beginning

1:16:09Yeah. of like the AI is actually adding more work It's overwhelming, totally. taking it away. And it's because it's put it's giving them all this information and then stepping back and it's not actually taking action. We are going to record a Q&A for you guys answering all your questions. So I get questions all the time about the show, behind the scenes, what I'm doing in my own business and life with AI. And so I'm going to answer it all in a special special episode for you guys. And so what I want you to do is just hit that Google form which will be linked in the

1:16:40description below and just ask me anything. We're going to be picking five to 10 questions and we'll give you a shout-out directly on the show. Okay, cool. Let's get back to the episode. What I want you to do, what you need to add to your prompt, give me a solution. Don't just tell me the problem. Give me the solution. Just like if you were managing up, if you were talking to your boss and you're like, "Well, here's a problem and here's a problem and here's a problem." And you never say, "And here's what I think we should do about it. And here's my recommendation." You want to set up your AI employees to be

1:17:09doing the same thing. Better yet, the best employees that I have say, "This was a problem and here's what I did and here was the result and the problem is gone." Right? That is when you get to truly autonomous work forces in real life and virtually where identify a problem, have a point of view, solve the problem and then communicate what happened. Give

1:17:31me the tracker of all the activity. Yeah. Would you say that you're at that point with AI? And even if you have an example, that would be great, but where not only is it giving you the solution, it's actually telling you that it's already done it and here was the result and you're actually confident. I feel good about it. The content repurposing that I just showed you, the blog post, like I'm not reviewing that blog post, right? It's taking the Riverside, it's taking the YouTube and it is then generating all this content. I feel great about that because I have trained it to not change anything about what I

1:18:04said. Yeah. So, I don't [clears throat] need to review it cuz it's like reviewing myself talking, which is cringe, right? I don't need I like you got it, right? [laughter] So, I think that's a perfect example. Um these agents carry a lot of risk, right? So, I am not at the point in which I believe that they, the research companies, have figured out how to manage agents going rogue. I mean, they're telling us they have not figured

1:18:27it out yet. seeing it in the news. Seeing it every day and you're seeing it retroactively where they're like, "Yeah, 6 weeks ago we like hacked Australia." You know, it's like, [laughter] "Were you going to tell anybody?" You know? So, I am not at the point where for like key work I mean, I have payroll. I have human babies to be responsible for. Like it's important that there is a boundary with what I allow AI to do and not to do. But I will get it up to the threshold. You can create the cart in

1:18:54Amazon for me to click the button. Mhm. Like I don't need to pull all the links together. Yeah. Right? Or in ShopMy, like it's Q4. Everybody's going to be doing all their gift guides and all this. AI's going to do mine. But it's going to base that off of reality. It's going to look at my receipts. So, imagine this. This is a

1:19:10really easy one for someone to set up. You go out shopping. You want to start your affiliate business on ShopMy or Amazon affiliates. When you are doing your shopping at Nordstrom or Target and they ask you if you want to do an email receipt, say yes. Because then that means that the data is in your inbox, which means Claude can go into your inbox, take all of those products that you just bought and create your ShopMy profile or your LikeToKnowIt

1:19:32profile. Cuz it's generated from you, your own human activity. Yeah, that's good. That's good. You know what where my mind went as well cuz you're talking about the guardrails and I think about that mom that's listening and and I'm so aware of this for people that have like responsibility, especially for like kids and family and they feel that almost like at time also breadwinner like in their family as well. They feel that responsibility and like the the I think a concern and a hesitation that they have with AI is like I can't afford for this thing to be messing up. Like when you when you talk

1:20:13about it hacked Australia, I can't afford my use case of them hacking Australia. What is some of the ways simple way? Is it as simple as like a prompt at the end of like how you're making sure you said that Everules. Yeah, there's rules. Can you just Yeah. talk about what are some of What have been some of the most beneficial rules

1:20:36that you've set up? Yeah, you can't send emails on my behalf without my approval. You can't make transactions on my behalf without my approval. Um my personal information can't be on the internet without my approval. So like it can't publish my kids first and last names on a blog post. Like even if I mention it in a video, I don't want that to like

1:20:58accidentally make it on a carousel. Yeah. So that's actually what Thurgood is for. Thurgood has all the rules. He's the judge, right? Thurgood Marshall. Yeah. [laughter] So he's he's like go, no go. Didn't pass the rules, send it back. Didn't pass the rules, yes no, send it back. Yeah. So he is the rule you got to make it through Thurgood. And then you got to make it through Malcolm. So I have two layers of rule followers that use smart models to ensure that that doesn't happen. And I think that's why when you're building your agent, you need to build a org chart. You need to build a team. And

1:21:32what I'd recommend for the average person, put it on the whiteboard. Don't start just building in Claude and building a ChatGPT work and then you're going to get overwhelmed. Put it on a whiteboard. You're at the top. Who do you need? Everybody needs a chief of staff. Everybody needs an inbox administrative assistant. Everybody needs a Thurgood. Everybody needs an Ida for memory and

1:21:51documenting and self-improvement, right? Put it on the board. Mhm. I'm curious even in your in your mindset, I'm even thinking about this for myself. Yeah. Was your approach very much a one-by-one? Like I saw obviously your org chart. Was it like, "Okay, I'm just going to get Malcolm is doing a really good job and like set up and helping me and then I'm going to add in Ida. Then I'm going to add in or was it like from

1:22:16phase one it was all the people?" Okay. was fascinating was Malcolm was spinning up sub agents. And I was like, "What are you doing? This is [laughter] fascinating." Cuz again, they're smarter than us in some ways, right? So, like he was spinning up sub agents that were cheaper. And I was like, "What are you doing down here?" And I was watching it. So, that is kind of the benefit of like Claude CoWorker actually showing us you can start to learn from it. Like, "Oh, what are you doing?" So, I'm like, "Oh, if you're doing that, then I should be thinking that way." And then there's a ton of YouTubers and people

1:22:46who do this really well. Ali Miller's one of my favorite friends and yeah, Ali's fantastic. You know, so she is pretty locked in with agentic teams. Um and there's a bunch of other people that do a fantastic job. But like as you see how some people are using it, you could then can adopt and adapt and tweak to make sense for you. Someone's going to look at that org chart. You don't need all those people. Like if you don't have kids, you don't need a parent dashboard checking their learning

1:23:12development. Like you don't need that. But you might run a real estate empire. You might have a multi-family home. So, you need a different type of agent. My goal for everyone watching this is again to be able to envision for themselves what team, if they had infinite amount of money and infinite amount of time, what team would you hire? Who would you hire? What job descriptions would you put out on Indeed to make your life

1:23:33easier and to help you make more money? Yeah. Yeah. You know what, Morgan? I'm so I'm so grateful for this conversation. I know obviously we were like we were meant to record earlier, but I feel like it's happened at the perfect timing. Um and I think what you've been so gracious with is actually just sharing with people like really like an insider look into how successful businesswoman, but also a mother and a content creator, like an inside look of how you're using AI to do all of that. Cuz you are like you're like an empire. You have

1:24:11different parts of it. And so Morgan, before we get out of here and I and I I have to mention it, which is right in the beginning of this conversation, we spoke about like the thousands of millionaires that are going to come in the next 18 months, 24 months, in large part because they're

1:24:29using AI. Mhm. in their processes, in their workflows. Like they've just they've mastered how to use it for them specifically. And so I think about that human being at home that like being the first millionaire in their family is a life-changing, almost like generational outcome. Mhm. And so if someone's listening to this, and I'm so big on the on the step one of

1:24:55like how do you get started? Mhm. You know, like maybe you're watching this and you have 2 hours free or a few hours free on a Thursday evening or like it's Saturday and you're not going out or doing anything on a Saturday afternoon, you have some time or Sunday evening before you're getting the kids

1:25:11ready. What would you say to someone listening is like the step one, almost like their weekend challenge? Like just start doing this and it will get you on the right track to building momentum and then maybe one day we can have the Thug Goods and the [laughter] Malcolms. I think the first thing that someone, if they've got just 2 hours, you should be identifying where your intellectual property is. You should be spending time organizing your thoughts, organizing

1:25:40your ideas, organizing whatever it is. And it doesn't have to be you have some crazy podcast and all these transcripts. It could be as simple as you just doing a bunch of voice notes. It could be the notes in your app because you are taking notes or all of the saved things that you have in your profile on Instagram because you're curating restaurants in your neighborhood that you liked and you want, you know, to share that with other people. It can be anything. Anything is monetizable. Like I truly believe that in the world of the internet, anyone can make money, but you have to organize your intellectual property first and

1:26:11then you can use the power of AI to turn that into a business, into a product or a service. Yeah. So good. Morgan, where can they where can they find you? You can find me everywhere on the internet at Morgan De Baun and at Work Smart Advisor. Join us. Have fun building with other entrepreneurs.

1:26:24Yeah. Yeah. Morgan, you've been amazing. Thank you so much. you. So if you enjoyed this conversation and you want to hear even more stories like this, then just click here. And also my team is going to put some more videos that you can watch here. Thank you.