I can't believe he gave away these $1M+/year startup ideas

0:00the last thing that I really look for is distribution hacks and formats so for instance if you can break the Tik Tok algo then the scale at which products can grow is just so immensely huge that's definitely like a big thing that I look for so and I think there's probably a thousand startup ideas that you can do just by looking at what's trending on Tik Tok in terms of challenges and making it easy for those people to do those challenges but yeah that's that's generally the the thesis yeah I mean the thesis is algorithm breaking products that's the stuff that's going to get shared and it's stuff that's

0:44going to you know really works now so um I do like that [Music] thesis okay new character unlocked near I had to I stalked you on the internet because I saw that you posted some Banger ideas verified bangers and I was like I need to get this guy on the Pod sharing the ideas give the people what they want and uh and you said okay so thank you for coming so all I know from you are those ideas that you shared and they are some of the most interesting ideas that I I have seen in a long time and I see a lot of startup ideas so I was hoping you

1:33could just take us through some of them you know what the idea is why why you think it's interesting how you'd start them how you'd grow them just give people all that sauce and uh all right let's um so we can start top of the list if we want to just kind of work our way down so the first idea was something called Baby fund and the principle of baby fund was basically a just giving for parents to raise money for their kids and that money can only be invested in index tracker funds and the idea is um you know if you invest x amount of

2:18money and you maybe keep topping it up by the time the child is 18 that money will be worth quite a lot of money and the the reason why I thought about it was a whole Confluence of like different things so I'm at the age now where all of my friends are thinking about having kids or deciding oh no I can't afford to have kids and you know then you hear all of the discussions around like the demographic um worries and the Western World and cost of Child Care at least in the UK is a real really significant problem and something that is putting off a lot of you know Millennial

3:09potential parents um so that was that kind of Drew me to the problem in the first place and the second thing I was thinking about was um do you know the idea of like wedding Registries is that a thing that you guys have yeah it's it's a thing it's a thing I mean it's it's it's from what understand a lot less popular today than it was like 20 years ago um yeah but it's it's still it's still thing it's it's still definitely thing and a wedding registry is basically two people are going to get married they send around a link to all of the in uh all

3:48the people attending being like here's a list of all the things you could buy for us um for our wedding you know it's a fancy plate it's a nice spoon it's a honeymoon I've always really disliked it I've always kind of felt like this is this is a really stupid thing to do anyway it happens and but the idea of it is quite interesting because you're crowdsourcing um these people to contribute to your future as a married couple so I was thinking well what about if you take that principle and apply it to money going towards a newborn baby and their future so yeah the idea is

4:28really you know crowdsourcing money from parents and Friends of parents to um invest in that baby future and um the money can only be used for investing in index tracker funds um it can't be taken out you know before then it will go in the in the name of the child and um yeah I I think it's pretty um interesting because I do what you say as well around like crawling in into the the subreddits and when you kind of crawl into the the subreddits of like you know parenting and parents just cost of that is a big worry and also just yeah can I guarantee or can I

5:12provide for my child like will I be able to ensure my child has a reasonable standard of living in 18 years and when I can't do that for myself like when I worry about my own standard of living in 18 years um you know the the probability that I could do it for my child is a lot lower so the principle is that um yeah yeah so when would future parents actually share the link like is this during their wedding is this during like hey you know we're thinking of having a kid um funded is this like my wife's PR you know we're pregnant and you know

5:56when when is the right time funny that I was thinking the baby shower was a really good time uh to do it um or is that when they're that's when they're announcing like the gender of the child and all of that kind of stuff I think yeah okay I think I think the baby shower is a great time I can definitely imagine um a link for the upcoming baby a QR code which can just be printed out and you know donate to our kids future or help you know help invest in our baby's future and everyone can just kind of donate 10 pound 20 pounds um however

6:30much they want to donate and yeah here's how I think it should H okay so I think the way it should work is it's kind of like partile or one of those event platforms but for baby showers or gender reveals so you you know this is this is really smart because you create the utility uh for that moment and uh so you essentially create like a SAS product um quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting

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7:56then once you have them hooked it's like oh you know hey now we have this like widget that is basically like the Donate widget and I think the way to do it and like the viral moment is let's say you give a $100 you don't show that it's $100 you show that it's you know $10,000 in 2055 yes exact yeah totally yeah yeah so that's what you do so and then you allow those people to share that moment so let's say I donate a100 $100 I'm not you know the share widget isn't I donate $100 no of course not it's it's the I donated the $15,000 and then in small writing in

8:45250 assuming this level of return with the S&P 500 yeah exactly yeah yeah exactly and and I think that's the way you know sort of a framework for people to think about how to you come up with startup ideas is like one is like thinking about life moments Milestones then think about how you create a utility around that life moment or Milestone that could be consumer or B2B and then it's uh what is the viral moment that you can reverse engineer so that you just increase and I think that um you know I I spent a lot of time in the in the fire like subreddits and the

9:30there is something really interesting about that larger potential number of investing into an index tracker fund that I don't think is really utilized that much and that's actually an idea that principle inspired another idea of mine which was um anti- spend which is the next idea on the list all right tell me more about it okay so anti- spend is an app that basically tracks the money you don't spend by being more thoughtful more thoughtful about your day-to-day spending Behavior and the idea of it is again um this is something that I do I'm generally a pretty cheap guy um and there's always this mental maths that I

10:21there's like mental Maths game that I play with myself you know if I'm hey if I make coffee today before I go out into town instead of buying coffee from that Cafe I've saved myself like4 um and it's almost like girl math but for a cheap guy um and um and I think what's really interesting is then hey if I invested that 4 into the S&P 500 in 30 years time that4 could be worth X and I was just generally thinking um you know there's a lot of um you know there's when we're making transactions when we're making purchases there's a lot of like thoughtful thoughtless purchases right and a lot of

11:14these like instant dopamine hits so one thing for me is when I get stressed I once a month I'll just buy a pizza like from uberit and it'll be terrible for me and it's like super expensive for what it is it's like a pizza and um that dopamine hit from just pressing purchase is like yeah okay that will do something for me um but really it's just like a lot of money wasted for nothing and usually those kinds of purchases are things that are not actually really good for me in the long run anyway um so I think there's this like Confluence of thoughtless purchases usually resulting

11:50in something bad for me anyway and that money could have been spent better so what I really wanted to do is can you create a dopamine hit from not spending money so you know if I was on Uber Eats about to make that you know 20 pound Pizza purchase um could I create an alternative dopamine hit from being like no I'm not going to spend that 20 instead I'm going to save that 20 by not spending it um and then what I'd really want to do from there is you know build up this um balance of money that you haven't spent and that is money that could in

12:35theory then be invested in an index trer fund and what is also interesting about this is the cost of the pizza is not 20 right the cost of the pizza is that 20 invested in the S&P 500 over 30 years um so um I think there is again this like I think there's two things one thing is a viral moment from just having how much money have you decided to not spend and how much is that money worth and secondly from a monetization perspective I'd really think about how do you connect create that link from the money you've saved to then money being in actually invested in like a Vanguard

13:20fund like are there affiliate revenues that could be generated from being like Leen for Vanguard or whoever else there is um and I think just on top of that I think there's a number of different movements that where anti- spend would actually be kind of interesting so I think there's the fire movement first of all um secondly I think there's like an environmental movement of people trying to actively consume less spend less so if you go on Tik Tok there are people who do a lot of these no spend challenges so like I'm not going to spend money on new clothes this week or I'm not to spend money on anything this

14:01week um so I think there is this um combination of people either trying to save money or trying to Veer away from like excessive consumerism um or just trying to protect the planet where actually something like this and tracking that behavior would maybe be kind of interesting but yeah C curious to to get your thoughts so what I here's what I like about this idea I like the idea that you looked at Tik Tok and challenges and said how can I unbundle this challenge into an app so and I think there's probably a thousand startup ideas that you can do just by looking at what's trending on Tik Tok in

14:44terms of challenges and making it easier for those people to do those challenges what what I don't love about this app is I'm kind of like okay if I actually were going to go and create this app I have to get people like as you said pressing that that button on Uber Eats for 20 pounds and getting that pizza is like at that moment it feels like life or death it is so important to you and it's almost instinctive and Primal to actually go and uh press that button this is a completely new habit that isn't fun to do and uh there's a lot you know I I I really like business ideas

15:29that are uh swimming Downstream instead of swimming Upstream like I think that's the best way to describe it and for me the you know you're getting someone to download an app and which is like upstream and then you're getting people to save which is upstream and then you're getting people to input uh their goals which is Upstream um I think there's a business that uh what you know our our agents LCA actually uh worked with um I don't know if you've seen it it's called a crew have you seen this so they have a uh a an interesting model going after I think a little bit of this this Market where

16:17they they said okay there's all these uh buy now pay later uh services and it's kind of like making the world a worst place um because people are buying things that they can't afford so what they did is you know they integrated into these Point of Sales and instead of you know buying now and paying later it's like set your account goal and it's like this wallet where you can add funds to it and you might not be able to afford this $3,500 eight Sleep mattress today but you know in 6 months if that's your goal then you can you can save up for it and what I like about it is it it

17:00in it makes the merchant like they can use this as a marketing thing so you're getting the and it's at the point of sale so they have the traffic so you're swimming Downstream swimming Downstream so that's my my question for you which is like how do you make how do you make the a business like this more more swimming Downstream versus swimming Upstream yeah that's a that's a really that's a really good point um and I think part of part of the motivation for doing it is trying to alter behavior um which makes it way harder to do um and I think one thing I was thinking about

17:37which is semi- related was I was thinking about Apple pay and how you know Apple pay is very much the way that I'm making a lot of these purchases um and I was thinking about you know opal the the app that is about reducing like screen time and stuff um I was thinking about what does an opal look like for making payments with your iPhone because on the iPhone you know you're tracking like all of the payments you're making with Apple pay you know is there a way of just accumulate or like consolidating all the data um and even just doing things like are you sure you want to make that

18:17purchase or can you set a hard limit on your Apple pay like you know I just want to have A1 pound budget um you know I don't want to spend more than10 with Apple pay on like thoughtless purchases um so set that hard limit and then when you hit that limit there's like a notification being like are you sure you want to make that purchases are you sure you want to make that purchase or take a minute to you know decide if you want to um which maybe is a little bit more I wouldn't say it's necessarily Downstream but if there is that motivation to be

18:46like hey I want to I want to control my spending then you know you convert that high intention to an action which is I'm going to set a daily budget and then the app just continues to work in the background unlike the anti- spend app which is every time you're about to make a purchase you're swapping the app and adding you know the payments so I think there's maybe ways to make it a little bit less yeah a little bit less effort and more autopilot um another idea which again was related to it and going back to what we discussing earlier um was and this is

19:27not a really good business idea at all but um I uh I was thinking about a uh if you did want to control your spending like a Chrome extension that would basically show the true cost of the items on the checkout page so the true cost of that1 sweater from uniclo is10 invested in the S&P 500 over 30 years um so um or even even worse like luxury goods right like you just bought you know a Louis Vuitton purse for $112,000 but it really cost you know $28 uh yeah so yeah I think uh you're circling around something that I think uh could be really a really good

20:17business idea I think going back to your Apple pay uh idea I think that's really smart I think if I was trying to create a business idea around that I would probably call it something like angel or devil everyone has like an angel or a devil you know uh an angel or devil decision and it's like you just you just you know it's 1 in the morning and you get an Uber an Uber Eats you know pay Apple pay notification and then you get like a DM from from you know angel or devil saying like you probably shouldn't have done that and I think the bigger idea is it's

20:57like a financial Cod coach in your pocket that could be that's just a lot more casual and does help you hit your goals and does know your goals and you know this is like an AI coach basically um but it's a bit more Whimsical and it's a bit more fun to help you actually like reach your goals and stuff like that so I think that that's something that could be a good business um because I think again it's like one of those things that could go viral has that Viral moment um and uh and I do think that you're tapping into this macro Trend around people are really stress right now

21:37around costs of of of any items products Services anything inflation is like top of mine I don't even think people knew what the word inflation meant five years ago literally you know they's like oh inflation yeah I think I remember you know that like doesn't that you know isn't that like an economics term like what does that even mean now it's like people can't afford their lives period and so I think that there's a ton of opportunities to create a set of products around that so there's something here I'm just not sure it's it's uh exactly the anti- spend app What's um what's your next idea my next

22:15idea related to um you know the last few ideas are focusing on um trying to create dopamine hits for doing something good or creating a friction when you're about to do something bad and the other idea that I had that's kind of around that theme is an app called cold turkey and I have a lot of friends who are trying to give up vaping and I was crawling through the subreddit on um people trying to give up vaping and there's a lot of people find it really hard um people find it really tough to quit um and I saw people sharing screenshots of very much like

23:02you know habit forming apps you know the really kind of boring stereotypical habit forming app of look at my 4- day streak and look at this calendar of how many days I haven't Vaped for so one thing I was thinking about was firstly um really going Niche with the problem like if you were to just take some elements of that of those habit forming apps and just focus on like one thing which is let's say quit vaping um and secondly how do you create that dopamine hit from wanting to quit vaping now so rather than oh if I make it through to tomorrow and I say that I haven't Vaped

23:45I get my one day streak um how can I create a dopamine hit now so what I was thinking was you know as soon as you um decide that I don't want to vape I'm going cold turkey you're just seeing like like okay instant dopamine hit time is going up this is how long you are cold turkey for and I could you really gamify that experience where maybe you've got like three lives um and um you know there Tim is going up there's some cool visual thing happening as you're just progressing and as that counter is you know going up and up and up and then there just be like one

24:21button the one button would be I've got a craving I'm craving um and then if you press that one button um there just something that takes place to try to distract you for 5 minutes so usually when people talk about how do you distract yourself from craving there's like advice around take five minutes to breathe distract yourself for five minutes you know all these kinds of things um so what I was thinking was well what about if it was just you know a series of math questions that were just getting progressively harder for 5 minutes like could you embed these like mini games um into it and for like a bit

24:58of a viral Loop um there'd be maybe one other button which is just like share and you can share your timer let's say it's cold turkey.com Greg um you know you share that with all of your friends and they can just get realtime updates of how long you were called turkey for yeah just the idea of basically how can you spice up the design of something that is now I think a little bit boring at least with like habit forming app and then how could you like Niche down on one really uh important problem right now that people are trying to tackle um so yeah that

25:36that's the idea of cold tury so I love this idea um there has been a lot of I'll give it an analogy to to the to uh to to this app so one of the most popular apps like on the App Store is the zero app which is tracking your intermittent fasting so I think they have yeah they have 500 they literally have 500,000 F star reviews on the App Store like people love it and it's you know they took a trend intermittent fasting and they just made it way more fun to see you know how many how many calories you're burning like when did your fast start when did

26:26it end um seeing your results um just did an incredible job and I think that the zero fication of all these things like just create a beautiful app make it purpose-built you know add game Dynamics a at a social element is just going to work in so many categories and the word of mouth of these businesses is so great cuz you know how many people do you go and you I don't know about you but at least myself like a lot of people I just just hear people telling me like oh I'm intermittent fasting I'm intermitted fasting like the it's like the cold plunge Community right like they love

27:06they love talking about you know hi my name is Greg and I I cold plunge like it's the first thing they they like talking about so with vaping which has become a real problem um that and people are addicted to I know one person like in particular like a you know a friend of mine just like he tries to get off it and he he he really struggles so I I think I think that I like this idea I I wonder if you can add a financial element to it so like what if you know I could donate to n's an to you know if near hits aund you know a 100 days

27:44without vaping I'll give him $50 um and maybe companies could also support people as well and so there's that additional um incentive there and and and peer pressure to like continue continue the streak so that's just like one idea for you and so I I do like this idea and I think that with the model of of zero like all you really need is just the you know the name which actually this name is is really good um a catchy name some beautiful designs and and then you can just like go on like an upwork or something like that and just be like hey I'm trying to

28:26like build this I'm trying to build an MVP um try to build something like pretty cheap um get some micro influencers to start promoting it and um then you're probably going to want to add some paid features where you know for more power features you'll charge a monthly fee for it people are going to want to spend money and support this app because again like you're helping them get off something that's very deadly and it's and um so I do I do really like this app for for uh a lot of reasons there was um one other thing I was thinking about Loosely was you know in

29:05the same way with just normal gaming apps um you have the ability to pay for boosters or you need an extra life um and I was wondering whether the same thing could happen here you know let's say it's like two lives and if you want to have an extra life and not have all your pro ress kind of gone to waste um maybe you have to pay to get that extra life it's probably a little bit evil in light of trying to help people so maybe that's not the right play um but I I do think whether the models that have exist you know like the gamification of like

29:47real world things is something that I think about a little bit and um can you begin to just inject some of those monetization mechanics that have worked really well for games and apply that in these other contexts that are like real world contexts um and real problem contexts well it's the uh it's the octalysis framework I know have you heard of that framework no what's that okay so so octal's framework is for anyone who's thinking about creating a a product that feels like a game and so just it's really just a list of all the things that you need to do um and I find it super helpful and I use it you know

30:33in most of the products I create so number one is epic meaning and calling so the drive to become part of something bigger than ourselves uh number two development and accomplishment the drive to level up improve and Achieve Mastery number three empowerment of creativity and feedback the drive to use one's creativity and adjusting through feedback number four ownership and possession the drive to collect accumulate and organize number five social influence and relatedness the drive to collaborate compete and express social appreciation number six scarcity and impatience the drive to obsess over what we see but cannot have number seven unpredictability and curiosity the drive to Crave what is unpredictable and new

31:17and lastly number eight loss and avoidance the drive to avoid what is undesirable or changing one's Behavior so this like this octalysis for framework it's by uh yuku Chu is just a really helpful kind of like shorthand uh checklist of if you're creating something like this like the zero app 4X it'll just okay I need you know uh call it uh epic meaning and calling like what you know H how can I make this feel bigger than themselves or I need to you know you know social influence the drive to collaborate and compete so it just gives you these little reminders um and uh it works like it just works so

32:04yeah you know I think that a yeah it works that's awesome yeah what uh what's your next idea um so my next idea semi- related to this was I was going through the uh subreddit for parents and one of the common problems that was discussed was how do I get my kid to do things they don't want to do so my kid never wants to brush his teeth they never want to eat their dinner um you know they they they don't want to do all of these things so when I was in uh you know we call it Primary School when between the ages of like 5

32:47and 11 um we had this idea of like gold stars in class so you do something good you get a gold star and then at the end of the semester there would be this counting of like gold stars and you know whoever gets the most gold stars you know get something um you know you get a little trophy or a badge whatever um so I was thinking again on this theme of like gamification um would you be able to create let's say the gold stars app uh a gamification app for parents to use with their kids and it's really just tracking the behavior of their kids in a really

33:24fun highly visual way where you just here's a star for brushing your teeth today here's a star for cleaning your bedroom and then you know what you could do is set like Milestones where let's say after 100 Stars you can buy something uh maybe you can buy something maybe you can set the Milestones before like Jimmy when you've got 100 gold stars pick anything from this Amazon site and that's going to be a reward and when you got a th000 gold stars dream bigger let's have a bigger budget let's have $500 you know get that PlayStation 5 you've always wanted and could you just set this um reward framework for

34:05you know the gold stars that becomes the thing that's like mediating the parents and their kids in terms of trying to reward good behavior keep track of good behavior um in again a really fun way like a lot of the parenting apps I see are just really boring they're just like really boring looking um and and I think you'd want it to be so visual that the kid and their parent are like looking at it together and you know tracking how many gold stars they've got um but yeah again this theme of gamification of um getting people to do good things what what you're talking about is

34:48the Starbucks app for [Laughter] kids that's what you're talking about basically I have the Starbucks app and you know this is this is this podcast is called the startup IDs podcast and uh a lot of our listeners you know like to call it sip you know sip SI and uh I've been sipping on a lot of nitro cold brew recently and I've been earning Stars few Stars oh literally Stars okay LLY star so for for people listening I'm showing my Starbucks app which I know makes me sound super basic but the Nitro cold brew takes you to outer space and gets you in the zone and

35:42uh it's it's basically you know you've got your star balances it makes you feel good you there's like a basically a leaderboard of things that you can get um there's different offers and you can just have a a a a similar thing for kids um it's just like you know it's the same concept but for kids the way the way the Starbucks app works is you know you go and you let's say you order a Nitro cold brew and it's $5 you know they scan the barcode which is essentially your payment and and then you get the stars and you can have a similar thing where it's like a QR code

36:23for scanning like for completion and stuff like that um and yeah man I think I think this is like a really cool idea I actually think that you can create like the future phone for kids is called the star phone and it's like built around this whole concept I love that so I I I I I think it's a cool idea I think like okay tactically like how you know you don't want to start with the you know building a phone because that costs a lot of money but I do think that you know building an app make it super simple let people like you know set what they're

36:57trying to incentivize make it fun where it's different than a Starbucks app is like when I open the Starbucks app it's like this green it kind of feels sterile like how do you make it feel super fun make it feel like a video game yeah yeah I love that yeah I I think there's a lot of a lot of the problems we've been discussing are really just dealing with behavioral things and trying to gamify you know good things and punish bad things um and then it's just a case of picking who the person is and what their problem is so it's like okay you got a

37:30vape prediction cool here's here's the app for you you're a you're a stressed out parent with a really naughty child like this is the app for you um so yeah I I I really like this uh this gamification kind of um process for real world things yeah yeah I mean it sounds like we're we're we're coming like one of the themes in a lot of your ideas is pick up something that's you know people don't want to do that's boring that's hard to do that requires effort and make it fun tie a financial incentive a lot of the times not in this case with kids but there is some

38:13incentive um for the kids to complete it and and then come up with a catchy name like that's that's your that's your thesis it sounds you know am I am I missing anything no that's that's basically it and I think the the last thing that I really look for is just like distribution hacks and formats so for instance on Tik Tok like okay these people are getting a lot of views for talking about giving up spending okay that's interesting like you know that to me says that there's something about this behavior that breaks the algorithm so if I can reverse engineer a product to arrive at

39:02that output easily and faster for people then that to me feels like oh okay there's a way for this to get distribution uh or to like crack the algo and the thing is if you can break the Tik Tok algo then the scale at which products can grow is just so immensely huge that's definitely like a big thing that I look for or in the case of like a Reddit um thread it's just like okay this is a common problem that is top of mind for some people um so maybe the first thing is dropping into that subreddit with hey by the way like here's a thing for you

39:40guys um I think maybe the you'd have to really engineer the viral mechanics I think a lot better because you're I don't think those are necessarily like algorithm breaking moments um but but yeah that's that's generally the the thesis yeah I mean the thesis is algorithm breaking products yes right that's the stuff that's gonna get shared and it's stuff that's gonna you know really works now so um I do like that thesis um we have time for two more ideas okay let's um let's go for something completely different um so the first one is um long live research Inc and this is is so I had a

40:29company a newsletter before that was called um patent drop and what patent drop would do is it would summarize three new patents from Big tech companies every week and it was really just about um scraping the patent database bringing it to people with a short brief summary and it was really focused on hey if you're interested in the future like you need to be reading this newsletter and what that experience taught me was firstly there is a lot of value from really fragmented information or information that just like hard to find and bringing that to people where they are in a way that's easy to digest and I

41:15think the second thing is again going back to that algorithm breaking moment that kind of distributional Advantage so with patent drop I would really just look for patents that had interesting visuals that I knew would break the algorithm it was like okay meta working on this brain Computing helmet thing would definitely get people talking and the distributional thing is validated from oh yeah like all of these journalistic Publications always write about like ah look at what Apple working on look at this Payton from Apple so it's like okay cool like let's just centralize it let's own that format that format right now is not owned by someone let's own that

42:06format so similarly with um long live research it'd be doing the same play but it would be doing it for academic research that is looking at the extension of life and quality of life and it' just be kind of running it back in theory but basically let's say um you know I'm near I'm South Asian so you know problems that I need to avoid are like type 2 diabetes um maybe some like cardiac issues um my father had cancer so let me just like I'm interested in cancer I input all of those um things and then okay long live research is just sending me as soon as there is research

42:51focused on how to um extend life or you know reduce the risk of one of those things is just sending me the summary and I think this kind of taxs into the longevity meta Trend um I think unlike Paton Drop Like Pon drop was very much run by advertising I think long live research is actually something that people would want to spend money on if it's done in a really high quality way I think there's a lot of money being spent on people trying to extend their life so having you know just in research kind of brought to you very quickly is something I think people would pay for um so yeah

43:33it's really just kind of applying that that thesis of you know get fragmented information bring it to people in a way that's relevant to them um and make money from that is is is the the play I'd be making this is this is probably my favorite idea that you dropped today just because it's it has the least amount of risk and it's the easiest to start and you know I've actually talked about this before that uh scientific papers have all so much good data in it but it's just hard to like break through so if you could to your point own the format um and I do really like the idea

44:14around you put in there's some input from you you know your own history you know that sort of thing I think um that personalization piece is going to get open rates up click-through rates up more engagement and yeah going back to monetization it's like who's spending the most amount of money right now it's people who are trying to live forever you know it's like the Brian Johnson Community is like who you want to Target um you know the don't die community and I think there's uh this is really similar I think this is a trend like this is a great Trend to be building in and uh I like it yeah I think also you

44:58know I was kind of testing it with Claude and just you know feeding it academic papers and just getting results and it's like yeah this is so much easier now with you know starting these ideas using Claude or chat GPT to kind of code an MVP is just so much easier to do today than it was like a few years ago so um I think these kinds of plays are uh are pretty a pretty easy to do okay one last idea what's Rock what kind of idea do we want do we want a weird idea or do we want um if you if you were trying to make a million

45:34dollars in the next 12 months which idea would you pick that's a great question I think the okay so I think besides the long live research which I think could be that million dollars within a year okay so the idea I would go for is have you heard of Sheila no I I thought you were just having like a stroke over there I so okay so you're having like a Joe Biden moment you know at the debate so I mean it's so funny because the name is algorithm breaking in itself yeah it just so um I I was uh I think I was listening to um uh Sam par and Sean

46:24talk about this um and um basically it's just this black tar ayurvedic medicine that has been going really viral on Tik Tok and it's basically just leveraging Tik Tok shop like crazy it's it's an algorithm breaking visual it's like black gooey stuff you've got videos of hundreds and thousands of influence influences just eating this black tar and you know it's just it's just um Then followed up with it boosts your testosterone it you know does all of these magical things and um it's doing really well I I forgot on the numbers exactly but you know I think tens of millions of dollars in Revenue uh in a

47:18very very short period of time for the company that is um selling she legit um so I think what I would do is um there is this other company in India called pangali and patang is an aavec company and it's huge like must be billions of dollars in Revenue it's just absolutely massive and um it's really tailored to the Indian market it's tailored to the Indian like Middle Market the designs look terrible they look medicinal but it's all the same stuff like they they sell like you know the equivalent of sheilaa they sell these other random juices and these other like aoic things and basically what I try to do is if um is if I i'

48:04just be running back the sheit thing with uh basically being a pund rapper I would take very ugly disgusting looking products um in India in the air EIC industry I would Spruce it up with a Cool brand or a brand that is still tied to like the mysticism of India but Western enough for people to kind of snap it up and I would hire a bunch of influencers using Tik Tok shop to go crazy and I would make sure that the packaging is viral you know is a algorithm breaking thing as well as the consumption of the product itself whether it's the colors just something about it needs to be

48:52extremely you know scroll stopping um and and then you know all of the health benefits are you know kind of well chronicled um and I think there's like this meta Trend too of you know there's like the Brian Johnson's of the world who are really leaning into medical Innovation and experimentation and then there are other people who are really like turning away from traditional from Modern Day medicine and looking towards traditional medicine as a means of like being pure and clean and healthy um so AIC medicine which is like an ancient Indian medicine kind of hits that specific demographic pretty well um so yeah I if I was trying

49:42to make a million dollars in a year is a little bit of you know capital and to be honest if I was to be really cheeky about it I would just buy I would buy the potentially products I wouldn't even try to get it made I just buy the products a design packaging and I would literally just put the product in this new packaging hire a bunch of influencers start making videos have my own website and just start selling those things and then if you're and then if you validate it okay cool let's actually like make this stuff properly with our own Factory and um and have people do this more you

50:22know um above board I have no idea about the league ity of actually doing that um but that that would be one play that I could make if I were to aggressively try to seek a million dollars within 12 months so yeah it's like why would you even try to build the product you know at first I mean isn't the move just to do the research for great products and then reach out to them and be like hey I want to White Label your product and try try to close those deals yeah I think that is definitely a better way of probably doing it um I think if you

51:05wanted to do it in a permissionless way um the the the products are um you know it's just especially like Indian bureaucracy it's just there's a lot of layers of fat to get through um but yeah that would be a much better play and I'm sure there are yeah I I haven't looked into the detail of that specific company but if you can white label it and especially if they're if you're going after a market that they're not capitalizing on you know like they're very much heavily focused on like Indians and the Indian diaspora possibly they're not really focused on like the Western Market so if you were to you

51:43know partner with them and be like hey look just give me the stuff that you're making and I'll take care of the rest in terms of actually making it palatable to the rest of this massive consumer Market um I'm sure there's a win-win for you and the distributor if you can build the trust and uh and go through that um go through that process well that's why I think having like a personal brand is probably helpful there that you're not just like some random person from the internet reaching out so maybe if you don't have a personal brand you haven't done this you haven't done that at least

52:17partner with someone who who has that so you can say like hey you know my co-founder is this person she has 100,000 followers in this space we love your product um I think white labeling probably makes more sense than acquiring first because quiring is just you don't know if it's going to work it's going to require more Capital so I'd love the idea of white labeling and I guess at the very worse you can go to them and be like hey listen I'll buy your products wholesale so you're just you know you're they're making money and if they're like no we we won't buy it wholesale it's

52:52like okay I'll buy your products retail um and and with all the brand work you're going to do and all the influencer work that you're going to do you'll be able to you know charge a lot for it um so I think it's interesting I I'm always wary of physical products um but uh it's it would probably be a fun like this is something like a fun week two weeks just to like explore and see if you're able to find these products reach out to them and uh yeah it doesn't take up too much capital right you just need like a uh a really dope brand color palette

53:33positioning uh and and and you're Off to the Races yeah this is definitely something that is outside of my zone of expertise but I think for someone who has done this kind of play with physical Goods I think they could probably kill it um and especially I really like the idea of partnering with a Tik Tok influencer who's already got that distribution baked in like if you can find you know who's like not the next hubman but you know like a notch below or a few notches below and kind of talking about similar things you know that just der risks a lot of it and also you know if you're

54:14like an operator or you're an entrepreneur um and you're basically saying hey look let's go 50/50 on this I'll take care of everything you just do the marketing and the distribution and just kind of pump this out I'm seeing a lot more startups and businesses uh going down that route and I think it's a really solid route because going back to what we've been discussing today as well just distribution is so important and being able to break through is so important it's really hard to get people's attention so anything you can do to you know minimize the risk involved with not getting attention is is always helpful

54:52and that's where we're going to end it cuz uh I totally agree near I had high hopes for this podcast and you obviously overd delivered I love these ideas you're criminally underf followed I think you have like 5,000 x followers so where could where could people find you and get more of you yeah just um follow me on this is near on X and yeah just uh that's where I normally post a lot of random ideas I love it keep doing it and and if you made it this far comment in on on YouTube will be in the comments replying looking around like on YouTube and uh and share this

55:36with a friend share these ideas with a friend you might find a co-founder um or they might tell you that these ideas are dumb and that's a whole you know that's maybe what you need to hear so thank you n this has been real and I'll catch you later thanks [Music] with [Music]