Huge Change To Facebook Lead Ads!

0:00generating leads with facebook ads is not that difficult to do what did he say high quality leads however is a lot more challenging but all that's about to change with meta's brand new lead filtering tool in this video i'm going to show you how to use it and how you can use it to significantly improve lead quality so this new lead filtering tool applies to leads that are generated within facebook and instagram so with lead generation campaigns or if you've got the new odac's campaign objective menu using leads and then instant forms and one of the big complaints that we've heard from facebook advertisers for many

0:28years now we've seen this ourselves is that the quality of leads that are generated through lead generation campaigns is just not that good people are wasting a lot of time trying to get in touch with people that had become leads voluntarily but just would not pick up the phone would not respond to emails when they're followed up with or perhaps you were able to get in touch with them but the people don't have the budget they're not really serious they just very quickly and easily signed up via the lead ad but had no real intention of going forward well this new lead filtering tool can get rid of those

0:57people get rid of those time wasters and that could be a really big deal for your business if you're wasting a lot of time or you've got a sales team that is wasting a lot of time and that's costing you money following up with dead end leans we want to get rid of those and only focus on the prospects that are actually likely to go ahead and become a customer so how does this new lead filtering tool work so i'm in an example facebook ad account here i'm going to demonstrate the process in a few different steps that make more sense in a second we're going to create a new

1:22campaign and we've got the new odax menu in this example ad accounts i'm going to click on leads you may need to click on lead generation if you've got a different looking campaign objective menu to me here then we're going to go over to the ad set level and we're going to make sure that the conversion location is instant forms which is now the default when you create a new leads campaign that is where as i've already said people will be kept on facebook and instagram presented with a form where they can submit their information and they can basically become a lead without having to go to

1:48your website or any external source really reduces friction and can help you generate a lot more leads now if we go ahead over to the ad level this is where we're going to create our lead form the form that's presented once someone clicks on our ad if we scroll down past all the ad creation stuff and we get down here to instant form if i go ahead and click on create form this is what you will then see if you go ahead and click on questions you'll find out whether or not you've got this new lead filtering tool a lot of facebook ad accounts don't have it yet there's a

2:15good chance you don't but i think it's going to be rolled out to everyone underneath custom questions you should have a little message talking about this new lead filtering tool now as you can see this example ad account in fact all our exam example ad accounts don't have this lead filtering tool yet but some of our clients do so what i've done is i've grabbed some screenshots from one of my clients ad accounts and i'm going to walk you through some of the steps and you can see what's coming if you don't already have this in your account if this new lead filtering tool has been

2:41added to your account then underneath custom questions you will now see something that looks like this where it says save time on follow-ups you can now add a multiple choice question that filters out people who aren't promising leads so you only spend time reaching out to those who are facebook's obviously talking about the benefits associated with this which we've already covered now if you go ahead and click on add question and then multiple choice then you should see a screen that looks something like this now in the top right hand side you've got this lead filtering toggle you need to toggle that on if you want this to to be turned on it's turned

3:08off automatically and what that means is you then have a lead filter so depending on the answer that people give you can decide whether those people actually go on to become a lead or not and let's say let's take an example let's use budget that's the classic one if in your question you had what is your budget and then you had say three different options you could have not a thousand dollars a thousand dollars to five thousand dollars and five thousand dollars plus i'm just giving an example they'll vary massively depending on the business and what is you're selling all that sort of stuff and perhaps you want to work with anyone

3:41that's got a thousand dollars to five thousand dollars anyone that's got five thousand dollars plus but anyone that's got less than a thousand dollars budget for whatever it is that that you offer you don't want to work with those people they're not appropriate you can't help them or you could decide to select those as not a lead the other people become a lead and then as we've discussed you're going to save a lot of time in not trying to communicate and follow up with people that they're never going to work with you anyway there are other different options alongside budget you can see that meta gives some examples

4:09and if you do turn on lead filtering you can let people know straight away when they submit the form so there's a different thank you page or confirmation page that people get shown depending on whether they go on to become a lead or not and you can customize this and say thank you for your interest but sorry we're not a right fit for you yadda yadda or you can say great we'll be in touch shortly depending on whether they become a lead or not to lead so you can see it's quite a straightforward tool that could make a really big difference to your lead ad campaigns so i think

4:34it's important that we quickly discuss the downsides associated with using this lead filtering tool because whenever you're trying to improve lead quality there's always going to be a cost associated with that sacrifice and in this case it's going to be lead quantity we're not changing who we're advertising to or anything like that we are just filtering out the lower quality leads so you're going to see less leads you're going to see a higher cost per lead if you use this tool now for a lot of businesses that's worth it particularly have a sales team reaching out to people and they're wasting a lot of time as

5:02i've discussed but that's just something to be aware of if you turn this on you see your lead cost double for example don't be surprised that's highly likely if you are using lead generation campaigns though i'd strongly recommend that you test this new lead filtering tool if you have it in your ad account right now great go ahead and test it if not when it becomes available which should be in the near future i'd experiment with this and give it a go you may well find that it's an absolute game changer if you're saving a lot of time following up with you know not following up with poor quality prospects

5:29anymore you might find that you can scale your campaigns you can generate many more customers you may also find that because you know the leads coming in a higher quality you're able to dedicate more time as a business to nurturing those leads to converting them and your conversion rate can go up many fold we've seen that happen with clients we've worked with where we've improved lead quality and that's then gone on to further help improve their conversion rate because they can dedicate more resources to converting those better quality prospects and if you do want to generate more leads higher quality leads all of the above that's something that

5:58my business lead guru can help you with we're a specialist facebook and instagram advertising agency we create manage and optimize campaigns for our clients if you want to find out more about us managing and running and optimizing and improving your facebook ad campaigns for you go ahead and click on the link in the description below you can book a call with one of my team members completely free of charge right there this new lead filtering tool is really going to help us generate better quality leads but to generate lots of leads in the first place you need to get your targeting right i show you a really

6:23important targeting tip in this video here it's easy to implement and well worth checking out