Q&A: How to get 100,000 followers in 2025

0:00super special episode how to build an internet audience with my main man Dr Tyler lmco you might have seen him he helped build something called Epic Meal Time 600 million views almost 7 million subscribers the guy knows how to go viral um and has gone and built a lot of things since then and he actually uh he's starting a new Social account and he's starting it from scratch and he was asking me some questions about different platforms how to go viral which AI tools to use uh and I said stop right there let's just get you on the Pod we're going to do it publicly this is going to be Dr Tyler

0:44lmco asking me questions about how to build an internet audience and maybe me even asking him some questions so let's see where this goes welcome thanks for having me Greg I'm excited [Music] should I should I ask ask my first question I don't see why not so I'll give your audience a little bit of context thank you for the introduction like you said I've been working on a lot of for all intents and purposes successful projects for a decade and a half now I've very much so been a creative For Hire uh and I keep seeing success everywhere I keep getting hired but now I'm I'm at a point where I

1:30really want to shift into do it for myself mode I've done it so many times for so many different verticals but it's always for somebody else um so my first question is I know you're you're big on like the solo preneur route for someone who's kind of at the beginning stages of that Journey uh two-parter do you have any advice on that that shift and two do you have anything that I should be like aware of or cognizant of things that I should look out for uh starting this solo Journey so I mean I'm and I'm I'm GNA answer this just like as if this was

2:13like a phone call between us because I think a lot of people are in the same boat as you the beauty about being a creative for higher or or anything for higher doing an agency even is the cash flow is really good you can make like a good income um just by helping other people achieve what they want um but in like you know we don't have to go into details but I know some projects that you've worked on that have been household brands in terms of like building social audiences for and you you you didn't have upside meaning you didn't have Equity upside in them and

2:55that sucks and we've talked about that before uh like offline so I'm really excited that you're taking the mental leap in 2025 to actually go and invest in yourself um and actually go and build you know build accounts and build projects for yourself um I think that uh I don't want to sugarcoat it like it's it's a lot harder to build for yourself than it is with other people because correct me if I'm wrong Tyler you're like you're building something yourself right so you're you're starting something with basically you know like it's G give you know tell me tell me what assets do you have in in

3:41starting what you're You're Building just to give a bit more context like I for a long time I was hired rooll to roll to be a creative to write this party game or this movie or this show or whatever and I would have the task at hand that I needed to accomplish and I was success at that and then most recently I've kind of evolved into managing projects so hiring people and getting help and kind of overseeing uh like a team um which has been a really uh interesting kind of pivot because I see the value of like managing other talented people in collaboration so a

4:20fear of mine in this solo preneur pivot is now doing everything alone uh so yeah the the I'm sort of I'm sort of handling everything and and why do you think you have that fear like what what about it scares you H I think um having it's nice to have the infrastructure of delegating and having other Talent around you not to mention most of the projects that I've been hired for I'm given a budget to work with whereas now not only am I alone but I'm kind of doing it on like my own bank account that's ever dwindling each day um so yeah it's sort of uh there's also

5:05the part of like being the creative and the producer as well as the manager and the boss that uh it's tough to wear uh all those hats my my advice to you would be crawl walk run like my advice to you would be you know for for your new project and we can talk about what you're doing just using it as an example like what is the smallest version of what that product looks like and that project looks like and how do you slowly expand so you that from from there so it isn't super daunting so you want to like essentially have a really big vision for

5:43what you want to build as like a soloer and then eventually like I actually think that the goal of every solo preneur should be to not be a solo preneur like I actually think that just doing things on your own is like super lonely and you're you're everything is dependent on you and that's that's not very that that to me doesn't seem like a freeing life and I'm also not like great at everything like I would love to delegate a bunch of the tasks even the creative ones to people who are better at it quick break in the Pod to tell you a little bit about startup Empire so

6:20startup Empire is my private membership where it's a bunch of people like me like you who want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co-founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction uh

6:59that they need so you can check out the link to Startup empire.co in the description and it's fun to work with people right like yeah it's F it's fun to like I'm one of those people that I need someone to like jam ideas with you know um so quick question since this is uh like AI is a big theme on on your pod how do you feel about jamming ideas with the robots versus like a a human being how do you compare and contrast I mean listen there's no there's no there's nothing like some Flesh and Bones am I right but uh but you know having said

7:41that I think uh sometimes I actually find before chatting with a person um I I I actually like to like flesh out my ideas with let's say a clo AI or a chat GPT because um it helps me clarify it it does the same thing that writing does for me like when I write when I write something I find that I clarify my ideas um when I when I have a thinking partner like a chat gbt or Cloe um I clarify my ideas so I don't think it replaces jamming with a person but I do think it enhances jamming with a person interesting because I find that's we'll

8:21get into more like AI tools and stuff but I find as someone who really doesn't utilize much at all the only thing that I really use AI for is jamming ideas because I find it'll offer a different perspective or take on something that I might not have thought of and yes I always have to like then make it good per se uh but I do find it really helpful with just thinking in other directions than I've been thinking so tell people a little bit about what you're trying to do and what your goal is um from an internet audience perspective I would say okay uh good

9:02question so I uh as you could probably tell I'm an artist um but I'm not trying to like push myself or really be an artist I'm more so trying to create a community I know that's kind of like a hot button term to use uh but yeah I'm trying to create a community around the concept of making art and being weird and silly and letting that flow and feel good um which is something I actually wanted to talk to you about because I find a lot of your like if people are going to watch your podcast you're giving you're pointing them in the direction where they can make money I'm

9:44not offering you're going to make money but what I can offer is you're you're going to enjoy yourself and you might even be happier um so I kind of wanted to pick your brain today a little bit about ways to Market that better how to position myself as like here's what my offer is is get weird and be happy yeah so firstly we should start by saying that your goal right now isn't to make money but you eventually want to create a sustainable business out of it that that frees you right yeah I have yeah and yeah um and I think what you're doing is smart right now

10:32which is you're creating like a podcast and YouTube and Twitter content and IG content as like your minimal viable product your MVP to basically create a lot of value and the idea is you know after you've created value then you'll be able to monetize it in a bunch of different ways so I want to say first and foremost that you like you may you you didn't fall into the Trap around building an audience and building a product at the same time um so that's dope um that's number one um it's it's number one just because like going back to like you're you're on your own or you have a small team um

11:15you're going to be able to figure out what you what these people want better and you're going to have customers at the door ready to go once you have an audience right yeah I'm I'm sort of taking the approach of message first yeah so I think um whether you're like ultimately you're if you're trying to make money quick or you're trying to get weird you still have uh what you're still trying to do to to someone who is a stranger on the Internet is to convert them into a raving fan right like it doesn't make a difference if you're you're trying to get them to scroll stop whatever they're doing on

11:56whatever platform to engage with whatever product in this case it's social content and you're trying to get them to be like wow this is really good at the very least they read it or watch it hopefully they like it and comment on it and at the very best they they're liking they're they're reading it they're liking they're commenting and they're sharing it with others so for you I I would try to think about how do you like how do you convince people that you know being being weird or getting creative is valuable to their everyday lives yeah I spend a lot of time thinking about that like how to position

12:37the offer the way how does a com app market meditation I think it's the same kind of value like I'm trying to get people engaged with their own creative practice so that they can see the benefits of it for themselves um but yeah it's an odd thing to Market that I haven't really cracked that part of it yet how do you position it to an audience to be like hey come check this thing out and like you said there's the the worst case and best case I think even Beyond best best case is how do I get people engaged with themselves how do I get them act like actively making

13:17stuff so I'm on your TW you know for people listening on audio I'm on I'm on your uh Twitter account and I'm reading I I want to I want to break down your your Twitter account and see if we can like rework it yeah it's bad it's bad also for anyone watching like I'm very much in the experimenting in public kind of phase I don't have like a strong uh ecosystem built just yet it's still very much at the beginning and we're figuring it out totally and thank so and thank you for sh like sharing with with us all hell yeah um so um your bio purveyor of Dr Leno's

13:55creative Club instigator of creativity not bad not bad I really love your banner like I'm I'm intrigued by Dr Leno's creative Club I just don't know what it is and why I need it so I think that first of all the mistake a lot of people make around Twitter bios or Instagram bios is they focus it on people who follow them already not followers sorry people who follow them already not non-followers your your bio is for people who land are not following you and your goal is to convert as many people from not followers to followers that are in your ICP that are in your ideal customer profile so maybe a better

14:39you know just here let me uh open up a doc okay so and and I I encourage everyone to do this um with their own bio so this is no I encourage everyone to do it for me this is tmco so um this is your old one you can say something I I think that uh bio needs a few things it needs um so let's just come up with a a framework for x or or social bios so it needs credibility it needs Intrigue and it needs uh value proposition so when I look at your bio right now I don't see you've worked with these Brands before like I know you've

15:30worked with Playboy and Epic Meal Time and stuff like that you know founding team of Epic Meal Time and all these things like you've generated like a billion plus views if not more so um I don't see that I I do see I am intrigued um and I don't see a value proposition so I'd give you um one on Three so let's think of how we could write this in a more uh three on three way so maybe I help people [Music] become their most creative selves I like that could you uh and we'll Workshop this together like what what what's and I know you're a humble

16:13Canadian so in the least humble way possible how can you describe the most you know the the a sentence that invokes the most amount of credibility what what would you say I can't just say like creative genius uh no you can't say you can't say creative genius because anyone could say creative genius yeah so double clicking on that are you talking about like specific credits or like the resume yes yes I'm talking about what is something that you have done in your career that relates to being creative that uh tells me that you're credible and that I should follow you in a sentence it's interesting because I

16:57actually had this kind say similar practice uh writing my bio for my website recently and I sent it to a friend because it had all these accolades and things I've done but my friend was like none of this has to do with what you're doing though and it's interesting to this this pivot is kind of a blank slate uh fresh start because it's a whole different Lane so to put it into a sentence what makes me credible or you can say something like behind okay behind YouTube channels that have generated one billion plus views over a billion views for sure on on all the things I've made I'm the guy behind

17:42YouTube channels I've generated I'm the creative genius using your words damn in quotation marks behind YouTube channels I generated a billion views follow to become more creative and do you think pitching it as get more creative is more valuable than uh like I've kind of been toying with the idea of trying to like position it around happiness but that feels like a more distant but a better cell if that makes sense yeah yeah so I see what you're saying here so you're saying uh realistically I if you become if you become more creative you'll become more happy right yeah I think if you engage with your

18:36creativity more it's a it's a recipe for happiness okay um you don't necessarily need to be like better at art or making stuff you just need to like enjoy doing it and letting it uh like let yourself be free with it I think that's the key I mean you can allude to it I would say in your bio it's too much to like con you don't want to be convincing people in your bio you know what I mean yeah uh again it's like it's it's a game of getting people to follow you so I think when I look at this yeah go ahead when it com when it comes to the like

19:11pitching happiness I think there's a lot of uh like a lot of it boils down to just like showing it like being a a happy guy enjoying what I'm doing that's the that attracts more than anything I agree I agree so when I look at this bio I I see see credibility 1 billion views I see Intrigue I want to be happier um and I'm and I and I see uh well Intrigue also I I I help people become their most creative selves like how how do you do that um is it creative self or selves um they most creative selves yeah so I think that works um I

19:55like it and by the way you can throw this in Cloe nice be like uh I you know here's the prompt I'm uh writing a new bio but want it to have uh a strong value proposition intriguing and credible that's the framework that really works here's what I got so far give me 10 ideas based on that this is for my friend Tyler lmco I'll give you some context on him soon well is it worth putting in that I would like if it's for my bio I would want it to be somewhat like lighthearted slash oh yes not too professional looking you know me I try to avoid being too grown

21:06up yeah so that's a good point I mean um include in I want to make this lighthearted and fun because that's the type of guy Tyler is and doesn't take himself too seriously and I and I'll like do you have a bio I can use uh yeah if you want to go to my website there's a bio okay but again it's not uh like I said before I feel like it doesn't really encapsulate what I'm currently doing it more talks not even that go down to uh about about me okay it's all good this will give you a sense of like what who you are I just

21:57throw it in it's really ugly and let's see what happens cool I've never used Claude I don't know wow this is actually pretty good professional silly person and viral video architect I turn what if into why not and help creators do the same I once convince I once convince the rock uh that I'm a real doctor Montreal's foremost expert in Creative Shenanigans mom approved content only I don't know if that's true I mean my mom does love it but yeah I don't know um so I would I would be a creative partner with this and just start adding this to your to this Google doc by the way I

22:35know that there's someone listening to this who is going to be like oh that's great for Tyler that he has like credibility with a billion views I don't have a billion views I'm starting from scratch I'm listening to this podcast because you guys said it was about starting from scratch and there is something that you have done that is impressive to someone and credible I don't care there I don't care who you are and as the guy with a billion views I'm starting from scratch like there's nothing I'm not building on anything if anything I'm losing followers constantly because any audience I currently have either knows me as the bacon guy or the

23:16interviews porn stars guy and no one's like oh this is the happy creative guy so I'm I feel like I'm starting at a deficit if anything I mean to be honest if I were you I start a new account yeah I thought about it but the you can't change a YouTube url so I wanted to keep all the uh handles the same the problem with with the problem you're facing is even if you have a lot you have a you know you have 31,000 followers these are old followers exactly it used to be 60 it used to be 60k yeah so when you post something these people

23:57are not engaging with it and then it just suppresses you in the algorithm it's better to have like literally 94 followers than to have 31,000 but have those 94 people super engaged so do you think I should start from scratch I would start from scratch there's no question in my mind it sucks it's like an ego hit too right because if I if I look at like you know 400 Impressions 300 [Music] Impressions 300 impression 389 300 yeah my Twitter's weak weak weak and and it could be like that's the beauty about X right now is there's there's accounts getting millions of views that have hundreds of

24:40followers that don't have hundreds of thousands yeah yeah like sometimes I see account like I see account I have a lot of follow like 423,000 I I see accounts like time and time again that are that are getting like more Impressions and some of my stuff yeah and I think that's true for most platforms like uh even on YouTube views matter so much more than subscribers and yes there is a correlation but not it's not like a 100% Co correlation there's a lot of accounts with low subscriber numbers that do view numbers like crazy quick ad break let me tell you about a business I invested in it's called

25:27boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rent high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so

26:06confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com do you want to talk about you know YouTube and how to grow on YouTube yes please what uh because I know you know you just created that new account like what what what questions do you have for me okay so I've done I've been in this game for about like five weeks now and I've been doing two things to start the again I'm just laying a foundation so this is how I'm getting started I'm doing a weekly live stream where I'm not

26:44talking I'm just putting on some funky music to make art to and you could watch along while I make some art or you can make your own stuff I'm kind of just trying to create a space for people to show up and engage with their own creativity and then I'm also produc producing a podcast where I'm interviewing different artists and art professionals and art therapists have been some of my uh favorite conversations um I'm currently at a point like as of right now where I kind of want to Pivot away from the interviews and produce more of a show uh you know me I'm a big fan of I love like

27:20Children's shows and the structure of them and I think I could really hit that out of the park doing that format but silly and weird kind of for an adult audience it's a departure from what I've been doing which is very set in reality asking tangible questions uh pivoting more towards like a produced program is that advisable is that dumb is what's your take on that well you remember how we started off this conversation we were talking about what is like the smallest version of your idea you know and one hand I think it on one hand I think it's it's great that you're testing new formats so like

28:01the fact that you are doing a live stream the fact that you are testing a lot of different things but what worries me is um it's I I just think to me it sounds exhausting honestly like to me it sounds too much I get what you're saying I find that the interviewing stuff is exhausting like we've talked about it before the booking guests and then that people don't show up and people reschedule and I also find personally when I'm interviewing someone it's less I'm embodying less the character that I want to put out there online I have a a clear idea of who I want to uh you know

28:44like present myself as and I think when it's kind of more scripted or at least not scripted to the word but like formatted and I can edit it around a bit um then I could be more intentional about what I'm putting out there also I think like in this day and age what what I'm aiming for is I think you could be Jim Hensen without leaving your home you don't need a Production Studio and a whole staff and a crazy budget like I could literally stand right here and create the next Sesame Street or the Muppets or Mr dress up or whatever it is just smokes more weed but

29:25uh yeah that's sort of where my head that is I think uh at least maybe it's just personally cuz that's where my skill set lies but making shorter form trying to keep it to like give or take 15 minutes and producing something with a little more uh yeah like prep to it and pre-production and post-production it does feel like more work but it feels like it's more in my wheelhouse and more uh intentional for what my goals are okay this is this is great I want to I want to work workshop this with you a little bit so let's come up with a a framework for uh content that works for me and

30:09everyone else because there's there's you know both are equally important right yeah so um and that's something that we talk about often because I find there's a real tight RPP walk between doing the best practices of what's going to work and what goes viral and they're they're really is structures and systems to figuring out this game but also keeping it like somewhat unique and interesting and and personal um totally it's very it's a very fine line to tiptoe but doable so uh framework for Content that works for me and everyone else what do I love doing you mentioned uh you love like more scripted video I like when I could think

30:58about it in advance and then go make it right same with like same with I'm as an artist I'm not the kind of guy who loves to just get a blank canvas and start throwing stuff on it I like to think about what I want to see exist and then I have a lot of fulfillment in creating that in reality that's interesting because I'm the complete opposite like that's why we're friends we we've done no preparation for this uh at all right like I thrive in like the uncertainty and the I I just love the rawness of just jamming live and that and that to me has

31:36been Mo fun I did script this stuff and I wanted to blow my brains out literally so yeah a little a little inside baseball this is happening because Greg had a cancellation I was like what are you doing exactly what are you doing in in 20 minutes uh okay this I think is important so what are the algorithm Gods love right so well actually before we do anything we should pick a platform to focus on so for you I think it's what do you focus on YouTube I would say I think I think YouTube and then from the YouTube content I can cut uh Clips yeah but you're your primary is

32:22YouTube I think so yeah yeah I think it's important to have a focus X yeah YouTube LinkedIn and then from that you can always have uh content exhaust that you can repackage uh so okay and then what are the algorithms Al algorithm Gods love I think this is just being honest with yourself or ourselves and being like okay what's what's working right now yeah so I also yeah I I find that a lot of at least in the art Niche I've done a major de deep dive into that community and what I find fascinating is the thing that works the most is twofold one is like people telling you how to start

33:08your own channel and monetize it which kind of is derivative from an art Channel um and then majority is like howto stuff here's how to paint this or Draw that which unfortunately or fortunately I don't have like I'm not an art teacher I'm more come hang out with with me and have fun kind of guy um so I don't have that to offer of like here's the value you're going to learn how to do portraits or you're going to learn shading from me you're not um so that's why my positioning I'm thinking like if I can make the most fun entertaining thing right that's where I

33:49know I can Thrive so I think that's interesting so I added this to what is missing from my super Niche niche would be like art your super Niche would be like entertainment art entertainment yeah entertainment art and stuff like that and like what is missing from there is like you know it might be like long form you know really fun uh art sessions with cool people I I'm making this up but like uh I think that the framework for Content that works is probably a mix of these four things pick a platform to focus on and actually focus on it like don't don't just say you're focusing on

34:33YouTube and then like spend like 50% of your time like in Instagram and stuff like that and you've got you've you've turned me into like an analytics nerd I'm checking the numbers every day exactly be an analytics nerd for sure yeah uh two what do I love doing so being honest with yourself this is a practice in being honest with yourself what your unfair advantages are yeah something that you're gonna like be excited to make exactly yeah exactly what do the algorithm Gods love right now and this is just studying what's going viral like being a student of virality what is missing from my super Niche if you do this and you're

35:25consistent and then I think the ACT you know can I commit to being consistent and what does consistency mean so on Twitter on X that means you should be posting one to two times per day on YouTube that means you should be posting one times per per week if you're doing long form if if you're doing short form that means you're doing three to four times a week so I think that you could have all this stuff nailed pick a platform what do I love doing what are the algorithm Gods love right now what is missing from my super Niche but unable to be consistent and

36:04then I would say well there's something wrong you have to rework it maybe you can't focus on YouTube or you can only focus on Instagram for example what's your feelings towards like an off platform Community I've been toying with that idea of still producing weekly content on YouTube but taking the live art hang to a zoom thing and maybe an email list I think that uh you bring up a good point which is like really what's the goal right so I think like it you know the goal of what you're trying to do is to gain a like you said in the beginning gain a community of people interested in what

36:45you're doing uh I actually think your goal is to build an audience first and then build a community uh I have this framework we talk a lot about in the Pod called you know build an audience convert that audience into a community or or portion of them and then go and build a product for that community so you're you're you're you're in the audience phase right you're you're you should be just focused on building top of the funnel get interest attract as many people who are interested into edutainment for art creativity as possible and then once you have that then you can figure out off platform

37:24patreon private communities like school Facebook groups whatever and then from that you can create a product and by the way when I say product that could be a service too it could be event series or or whatever just something that monetizes that but I think that the mistake a lot of people make is they're kind of trying to do ACP all at the same time but it's really meant to do one at a time so I think for you I think about what is a realistic goal for YouTube if that's the platform um and that's like could I do 100 Subs a day you know by March

38:041st that's the qu you know and and and then being and then kind of working backwards and and then yeah yeah reverse engineering it from the goal I want to I want to cover one last thing um about on on this topic I saw a really good tweet uh by Matt wolf that I want to share with you I would have shared with shared you I would have shared this with you privately so he goes I've been testing a lot on YouTube last year I did a lot of shorts a lot of long forms and live streams these screenshots show actual numbers of the best performers a

38:43short that did3 million views earn $418 while a long form did 1.3 million views earn $1 13,580 and a live stream with less than a 100,000 views earned $9 $126 you think shorts are a waste of time based on earnings however the one short gained 12,200 new subscribers for me and the video only took 20 minutes to create live streams on the other hand really seem to stink at growing a new audience however it brings those it brings together those that are most interested in what you do meeing longer watch times more Super chats and the ability to really bond with the community so this was by the way when

39:24you were talking about live streams I'm like yeah you should totally do live streams but you're not at the C phase yet you're at the a phase I'm finding that long form video that really hits will do the most for a channel across all metrics however a strategy that leverages long form shorts and live streams creates a nice balance between audience growth building bonds strong bonds with an audience and making decent income from videos that he shows exactly how much he makes uh and what it looks like on the analytics yeah my Approach to the shorts is that's kind of the kindling for the fire right that's what that's what

40:02really catches but isn't like the the money maker how do you feel about all the new YouTube features though there's like Community stuff now and there's a timeline and you can post update like text and photo I think the the thing with YouTube is the more you use their platform and their tools the more you get rewarded for it or am I wrong yeah I mean goes back to what do the algorithm Gods love the algorithm Gods Will Always Love You trying new features for for the platform so I think that if you have the bandwidth it's it's great to test and then I think that like someone should

40:39create this like someone maybe it exists already but like an AI agent or similar that basically takes your content or even a sass tool that basically takes your content from Twitter and just automatically posts it to uh to the YouTube community and stuff like that um I would say it's like it's what the algorithms Gods like so test it but if if you don't have the time I I wouldn't again I would focus on the bread and butter yeah not a priority we got to head out okay you got one more though one last one I guess my last question and we could brush over it

41:25quickly but like I said said before I'm not a huge AI Tool Guy do you have any recommendations for AI or just digital tools that would really help me as a Content producer and a Content marketer have you been playing with descript at all no I'm G to pull it up so descript is the AI powered fully featured End video editor that you already know how to use by the way I'm not like involved in this company or whatever it just you know we use the product promo code sip yeah it will work you know yeah to get zero% off exactly to be unable to check out and get 0% off so I

42:12think uh it's really good at like exactly this I just said the word like remove filler words automatically Studio sound create automatic Clips translations that itself like putting your content in different language could be the difference between like getting product Market fit and not have product Market fit interesting question for you and I know we're wrapping things up but I've been towing with the idea if I do pivot away from these interviews towards more uh like pre-produced edited content like a show what are your thoughts on just going and making it like for kids I know like the kid YouTube kids and there's all these like kids specific

42:55platforms where I feel like it's a smaller pool to play in dud I I don't know if it's cuz I'm a new father but like I was reading a baby book about like a dolphin or whatever like a baby dolphin and like I was like who wrote this you know like this is so this is hor this is like did a baby dolphin write this book and you know so the the bar to to Great children's content is shockingly low uh and that and that extends itself to YouTube and stuff like that but the market is shockingly Big right yeah so I think it you know it

43:38really I I I PP that one back to you which is like you know what do you love what do you want to be doing like does that excite you is is he is is it to be the next Mr Rogers that excites you well if that's the case like probably have to like clean up like all this scary art behind you you know what I mean um yeah yeah I think uh it's interesting that's it's that's lit you bring up Mr Rogers he started his show because he saw a landscape of children's programming that he thought was bad and he wanted to improve it uh it's it's an

44:16interesting route I think the cool thing about starting a startup with by starting as as an audience or starting with a Social account is you could create a separate Channel with two videos and just test it out and see how you feel yeah yeah what how do you feel about experimenting in public because I feel like I'm in that phase and it's causing a lot of uh I don't want to say insecurity but like it's uncomfortable to put stuff out that you're not 100% confident in uh but I suppose that you have to you have to to to reach the point where you're making what you want to make it sucks honestly

44:57like I think uh putting stuff out there that you're not 100% sure is going to work and being like knowing that people are criticizing it sucks but the alternative of not putting stuff out there is way worse so you just have to be every time you have that like you know so that little voice in your brain that's like oh like I don't feel you know is it ready yet is this video ready yet should I put this out oh is this tweet going to make me look bad or whatever it is like as long as you're proud of the content that's what matters if you're proud of it every time you

45:36know it's okay it's okay to get bad comments here and there it's okay to get no comments uh it's it's like building a Social account is like a startup where you have to iterate your way to product Market fit except this time it's content Market fit and often times it takes 6 12 18 months 24 months takes time uh and your job is to be the chief experimentor that's a good that's a good bio Chief experimentor that's pretty good chief that is pretty good I I like that I like it Tyler this has been a lot of fun thank you for asking questions and this is this has been dope um where could

46:20people go and and learn more about you if you know and to get more creative uh well I'm at T lmco tmco on all the platforms although uh now I'm thinking about starting new accounts but that's where you can find me and yeah come make some uh crazy stuff with me and if you liked this episode where I bring on a friend who has a question for me and and it's just like a a live jam session let me know in the comments if you hated it also let me know uh but this has been fun because I think a lot of people are trying to figure out how to get content

46:58Market fit how to build an audience they don't know how everyone's trying to figure out what type of content to create what is their bio should I create a new account all these questions and not enough people talk about the actual reality of how to do these things yeah and I and I'll also just to add to that I spent so long thinking about all those things and then just set a Line in the Sand to start and the only difference between launching and not launching is deciding that you've launched so once you decide that you've launched things move so much faster like for anyone starting a new project or

47:37hesitant about starting a new project just start it and then you figure it out and it's a it's a trial by error type thing but I'm very grateful that I just started without having all my ducks in a row and without having the whole game plan set up Amen brother all right and and thank you very very valuable feedback and much appreciated anytime my man I'll catch you later thanks for listening and uh hope you enjoyed this episode of the startup ideas podcast woo [Music]