LAZY Facebook Advertisers Do This...

0:00hi guys it's ben heath from lead guru and in this video i've got a request of the facebook advertising community and that request is to stop assuming that changing one setting is the difference between your facebook ad campaign succeeding and failing and if you just find this one setting you just get the one setting right everything will work i'll explain a little bit more about what i mean and what you should be doing instead in a second before i do that i just want to very quickly ask you to smash that like button on this video and subscribe to my channel if you are new and haven't done so already

0:33so i am in an example facebook ad account i'm at the campaign level and i'm probably looking at the the setting that people are guilty of this the most in terms of guilty of assuming that if they just change one thing they will see success with their facebook ad campaigns i cannot tell i literally couldn't even imagine the number of how many times i've had in a youtube comment my facebook group email message any way people communicate with me where someone will say i ran a conversions campaign it did not work do you think i should try traffic instead and what they're thinking is the reason

1:12why my campaign didn't work is because it's a conversions campaign and if i just change that setting and that's why i said i'm at the campaign level in the campaign objective section if i just change that setting to traffic or something else it will work that is not the case i'll give you an example of what why that's bad thinking having a com selecting conversions is the option that i would recommend you go with the vast majority of the time if you see my stuff you know that i'm a big fan of a conversions campaign it's what's going to get you the best results most of the time

1:48selecting the conversions objective is helpful but it is not enough it's like saying my business will succeed because i have nice branding you've got a nice logo you've got a nice website etc having high quality branding will certainly help your business succeed right having a nice logo nice packaging nice you know website all that will definitely help but if your product is rubbish or the price is way too high or there's no demand for it doesn't matter how good your branding is your business will not succeed and the same applies to facebook advertising just because you select the conversions objective does not mean that your facebook ad

2:34campaign is going to succeed and it's rare that the difference between a campaign getting say zero purchase or zero leads and it doing really well is one setting that almost never happens you know unless you've made a really bad error like you're targeting a thousand people like some tiny tiny audience like it very rarely happens the mistake is that bad and it certainly isn't gonna be the case with a campaign objective so what i want you to think about and what i what i want people in the facebook advertising community to think about is facebook advertising as a skill as as think about it as a business that needs

3:10to be developed it's it's you need all the pieces of the puzzle in place to see the best results yes you need to choose the right campaign objective but you also need to have good targeting you also need to have eye-catching creative you also need to be offering something that people really want um you need to have your delivery settings set up the right way you perhaps need to have built an audience by building an email list or a facebook group before you see the best results your facebook ad campaign and you need to have high quality imagery or videos in your ad you need to have copy that's um

3:47you know engaging and makes you want to read and describes the benefits of your products you need to have it all in place now i don't want that to be disheartening it shouldn't sound scary but it's it's the truth you know i when i create this content i do it because i want to help people get better results with their facebook instagram campaigns and i just see the sort of is it laziness i suppose it is it's it's it's people worried about it not working so they just jump from one little thing to another instead of just committing to no i'm gonna make this good i'm gonna make this really good so they

4:18jump from oh my conversion campaign didn't work it didn't work because it's a conversion campaign let's turn to traffic or um oh my campaign didn't work because i was i didn't have detailed targeting expansion turned on if i turn that on it'll work or these little settings aren't are very rarely going to be make or break with your facebook and instagram advertising efforts instead think about getting all the elements right all the elements right you have to be perfect with all the elements it's not like you need the you know to hire the most expensive copywriter ever to write your copy and get the best graphic designer in the world to

4:53create your imagery but it all needs to be good and a way to think about it is with the online marketing space facebook advertising included it's not quite a winner take all but it's pretty close so the difference between you know let's say for example you had a competitor and your competitor was advertising the same product or service as you but they were advertising it 20 cheaper okay and you run basically identical campaigns what do you think the difference in results is going to be between those two i would suggest that the competitor that is advertising the product or service same thing 20 cheaper is not going to get 20 better

5:36results the results are going to be far better than yours now you don't have to do it on price it could be ad creative it could be copy it could be targeting it could be all sorts of parts of your facebook ad campaign but if you want to get the best results possible you need to win you need to do a better job than your competition not all your competitors but the majority that's that's it whether where the the best results are you have to be better there's no sneaky little trick or tick the box you have to be better so i would i would say that if you're really

6:12committed to for facebook advertising to be a cornerstone of your business how you attract customers how you market yourself which it absolutely can be and has been for tons of business and will continue to be in is a great place to do it if you want to commit to something facebook ads a great way to go but then commit to getting it right commit to going through educational material like my videos um and going right i'm not just going to watch one video and go i've got it i'm going to see what do i need for my conversion window um how should my look-alike audience be

6:40set up what should my campaign structure be should i be using and add in all the little detail that make all the difference and that's how you get to the point where you have better campaigns in your competition and that's how you win and that's how you get the best shots possible it is a competitive landscape very competitive your competitors are probably targeting the same people as you how are you going to get great results you have to offer something better or present it in a better way than them in order to do it so a bit of a rant on this one but it's because i see it come up again

7:12and again and i know when someone asking me the right that question they're not thinking about facebook advertising the right way they think it's just something you turn on and either works or not no it's a skill you wouldn't start playing tennis and then day one playing your local tournament lose and go tennis doesn't work that would be they'll be nonsense you'd be like no i'm not good enough at tennis to win the local tournament yet but i can practice i can train i can get better same with facebook ads i can learn i can consume education with resources i can then test that in my ad account i can gain

7:42experience and realize okay for my market i need to do things this way et cetera et cetera so yeah bit of a rant but i i hope that helps and and the takeaway here is stop thinking the changing one setting like a campaign objective is the make or break it's not you've got to be good at this you've got to do all the elements correctly it's not that hard to get that good at it because a lot of your competition is just looking for that one setting if you can pull the pieces together you will win okay now for a go a couple of things i want to mention the

8:10first is our facebook ads mastermind group so free facebook uh group with 70 000 plus facebook advertisers just like you want to get better results on facebook ads questions are being asked and answered all the time i do free live trainings in this group most week if that sounds like something you want to be part of and we'd love to have you join so go ahead and click on the link in the description below you'll be able to join for free and and we'd love to have you and other thing i want to mention is our facebook advertising services so my company lead guru is a facebook

8:39advertising agency specialist facebook and instagram advertising agency and we create manage and optimize campaigns for our clients now we do have a minimum budget requirement of 3k per month so if you're not spending that sort of budget or about to spend that sort of budget and we won't be able to work with you at this point unfortunately but if you do meet that criteria and you want to find out more about our services and see if we'd be a good fit you can book a book a call with one of my team members right now just go down to the link in the video description you can click

9:08through to our website get a call booked in and they can explain exactly how our service works um see if we'd be a good fit we may well have worked with a business like yours in the past um so we might have a leg up on on what works best in your scenario that sort of thing so yeah 30 minute call i'd recommend you go ahead and book and you know hopefully we'll be working with each other um sometime soon um if you've enjoyed this video please give it a thumbs up comment below to let me know comment below if you've got any questions i'm um i don't i'm not able to respond

9:36to all the questions but i certainly go through them all and see them and i do respond to a good chunk um and of course subscribe to my channel if you are new and haven't done so already best of luck your facebook ad campaigns guys go about creating good high quality campaigns in all areas and once you've got that in place i can tell you from experience the rewards are unbelievable well worth taking the time to get really good at this thanks a lot guys talk soon bye