If nobody watches your videos, do this.

0:06[music]

0:14[music] The new YouTube algorithm. Brand new algorithm. The YouTube algorithm has changed. [music] It's weird, isn't it? One disappointing upload and suddenly you're questioning everything. Maybe [music] YouTube's too saturated. Maybe the algorithm just hates me. Maybe I'm not talented enough. Maybe I'm just wasting [music] my time. And before long, those little doubts start making decisions for you. Because when nobody's watching your videos, [music] it's very easy to convince

0:45yourself that you've already failed. When in reality, you're judging your entire journey from your first few [music] steps. So, whenever I'm making a video, I get ridiculously invested in it. Like, I'll spend hours writing the script. I'll move the camera around the room 20 times trying to get the right shot. I'll sit there messing around with the edits for hours. And I love doing that. You know, I love pouring my heart and soul into these videos. But then, eventually, you have to actually upload the video. And suddenly, your video, this creative project that you're really proud of, gets reduced to a bunch of numbers on a

1:23screen. And I [music] think that is the moment where you have to completely change the way that you think about YouTube. Because when you're creating the video, I think you should be emotionally invested in it. [music] You know, you should care about your videos. You should try and create things that you're genuinely proud of. But the second that video is [music] uploaded, you almost need to switch off that emotional part of your brain. And the

1:44way I think about this is really simple. You need to create like an artist, [music] but study like a scientist. So, once I've actually posted a video to YouTube, I try to just look at it like data. [music] Because really, every video that you upload is essentially a little experiment. You [music] know, you're testing an idea. You're testing a title and thumbnail. Maybe you're testing a new video style. And whatever happens after that is just the result of that experiment. It doesn't say anything about your self-worth. It doesn't say anything about you as a person. It's just [music] data. You know, it's just numbers on a screen. But, what happens

2:19when it's not just one video? What happens when you've posted 20, 30, 40 videos and you still feel like you're stuck in exactly the same place? Well, I've definitely, definitely been through periods like that myself. And something that has really helped me over the last few years of doing this [music] is to change the story that you tell yourself. Because think about it like this, two creators can be in the exact same situation and tell themselves completely different stories. [music] So, one creator could post 30 videos and think, "I've made 30 videos and I'm still getting no views. Clearly, this isn't working. Clearly, I'm not cut out for

2:55this." And then another creator could post those exact same 30 videos and think, "Okay, you know, the results haven't caught up yet, but I'm getting better every time I post and I'm having so much fun doing it." Same number of videos, same number of views, but which creator do you think is more likely to actually grow their channel? Because eventually, the story that you keep telling yourself starts changing the way that you create. If you are constantly telling yourself that you're not good enough, then you are going to start creating like someone who doesn't really believe in their own work. Whereas, if you still see yourself as someone who is

3:28learning and experimenting and improving, then you are going to be way more likely to actually see some real results. Okay, so now there is one final question that we need to answer. What one thing is actually going to keep you going when nobody is watching? Because if the only reason you are doing YouTube is to make money or just for clout, then eventually that motivation is going to disappear, especially during those months where you're putting everything into your videos and getting absolutely nothing back. So, something that I found is you need a deeper reason behind what you are doing. You need something that still matters to you even when the views

4:06and the subscribers aren't there yet. And you can think of that deeper reason as your North Star. For example, my North Star is to help creators who are basically where I was a few years ago. Where you're making videos and trying to grow your channel, but you still feel like you're miles away from where you want to be. And for me, having that North Star is probably the reason why

4:27this channel is where it is today. Because when I was posting videos that weren't getting any views, having that deeper reason was the thing that got me to set that camera back up every time and keep going. So, I would really recommend taking a piece of paper and literally writing down one question. What is my personal North Star that makes all of this worth it? And then, whatever answer you write down, keep coming back to it. Because during those periods where YouTube is giving you absolutely nothing back, that is the thing that's going to remind you why you're doing all of this in the first place. Okay, so hopefully you enjoyed

5:01this video. I had a lot of fun making it. And if you do want to learn more about how to actually break out of that dead zone period [music] at the beginning of your journey, then click onto this video just up here and I'll see you there. [music]