# Grok Bot for Sales: How one company grew its pipeline 140% in a month

Channel: Grok
Video: https://www.youtube.com/watch?v=zupqr-rApp4
Duration: 49 min
Language: English
Words: 9297
Transcript page: https://viewrankai.com/tools/youtube-transcript/zupqr-rApp4

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[0:00] Amazing. I think for a sake of time we'll go ahead and get started. So um as I said great to meet you all. Thanks so much for joining us today. I'm Alec Weber. I'll be your moderator for this particular session. Um based in Chicago. I'm on our go to market enterprise team um partnering really closely with our strategic enterprise customers um to be sure that they're maximizing the value of using all the products within the suite of SpaceX AI. Joined today by Crystal Le and Kevin Luke who I will now

[0:27] pass to them to introduce themselves. Hi everyone. My name is Christa. I'm on the enterprise go to market team here at SpaceX and looking forward to the session today. Good morning everybody. I'm Kevin Luke and I own above the line audial here in Los Angeles. We small business but we service a lot of high-end clients. Look

[0:46] forward to today's session. Awesome. And then just some general housekeeping tips. This session is being recorded. Um and so given the fact that you've registered, you'll receive the recording within uh roughly 48 hours. Um, and then any questions that might come up throughout the session, feel free to add them to the Q&A. I'll try to answer as many as I can, and then I'll also highlight some for Chrisa to answer answer live for you all. Um, and then, you know, following the demo, we're going to have uh Kevin, we're very fortunate to have him. He's going to speak to some of the um value and ROI

[1:14] he's seen by using Rockbot with his sales teams. Um, but I think for starters, Chris, I'll pass to you um for the demo portion. Perfect. I'm going to start out with a quick intro for those not familiar with Grockbot, but we think of Grothbot like your new AI teammates. Uh, so AI is moving very quickly. So in a span of couple of a couple years, we went from

[1:36] chat bots to co-pilots and then agents. And the next evolution is clear to us. So teams of autonomous AI colleagues that you direct uh to do work from start to finish. Even with chat bots and co-pilots, uh the typical day still looks like this. People still burn hours on routine and repetitive work and that's where Grockbot comes in. So you can create individual bots for indiv individual jobs. You can talk to them like your trusted teammates. They can talk to each other and take work from start to finish. So over time it will learn how you work. It'll learn your writing style, your preferences, your habits, and it'll keep getting closer to

[2:16] the way that you do the job uh yourself. So, it's like a colleague with a photographic memory. Uh, bots can also use MCPs and APIs to connect to other products, but when those aren't available, they can also run applications on their own computer using a real browser. So, it'll sign into the tools that you use and move through them the way you would, uh, like scrolling, clicking, watching videos, webinars, podcasts, uh, and finishing the job the

[2:45] way that you would. So, we built it this way because a lot what's in the market today isn't designed to take on entire work. Uh, I like to think about that, you know, other AI tools, I would use them and they'd get maybe like 70 to 80% of the work done, but I'd have to come back and finish the extra 20%. So, Grockbot is built to get 100% of the work done. Uh, and with other tools, setup was pretty painful unless you were a really technical user. I know many of my colleagues who were, you know, struggling with coding tools and it wasn't built the way that they do work

[3:19] today. So for most knowledge workers, it was a pain to get started and everything was mostly local first. So your laptop had to stay on. I think we saw a lot of people with uh NSF walking around with their laptops cracked. Uh so everything was local first. Your laptop had to stay on there. If there wasn't a connector to a tool that you use for work, you were kind of stuck copying and pasting between tools in the chat and you were babysitting the agent and sharing skills with your team meant that you had to share markdown files, uh, which was a

[3:49] hassle. So, I'm going to share a quick demo on how I use Grockbot today and then I will pass it off to Kevin to share how he uses Grothbot as well. So, let me uh move to my Grockbot setup.

[4:11] Perfect. So, I work with Grockbot the same way I work with my colleagues at SpaceX. So, I like to have a specialized bot for every task, whether that's outbound prospecting or a BDR that I would work with. Maybe it's a customer expert that manages key customers for me. I even have a renewal bot that will proactively start working on renewals and tag in the right colleagues as needed. I then have a deck designer. I like to call it Echo because it will uh create decks while I'm live on the call based on the Granola transcript. And then whenever I need to tag an engineer in, I have an engineer bot where I can

[4:53] ask technical questions when I'm live on a call or if I'm asked a question in Slack, it will pull in a customerf facing answer. Uh I think something that's really painful at least for me and uh most uh my colleagues in enterprise sales is we have to constantly keep systems up todate. So whether that's Salesforce or whatever CRM is your source of truth, I would

[5:15] have to update this manually each week. So with Grockbot, I'm able to have Grockbot go through all of my calls, go through my emails, my Slack channels, and autonom autonomously keep these notes updated for me. So in this uh in this uh circumstance, I'm working with a customer Acme Inc. So it went through my granola notes. It saw that I was proposing a 30-day pilot. It uh showed the executive sponsors in this case uh maybe who own security and when the timeline was. Uh it also went through my gong call uh looked through the pain points of this customers any signals and then uh it uh pushed all of the next

[5:58] steps to Salesforce or whatever your CRM source of truth is. Uh so that's just uh one example where uh it takes a normally really painful process and will just autonomously keep it updated. Uh something one of the cool moments I uh I use Grockbutt for is in go to market or sales you're often scanning through social content you're watching podcasts webinars trying to find information on who you're reaching out to. Uh so Grockbot can actually watch content for you. So whether you're reaching out to a key contact or even just trying to get tips on Grockbot, you can just ask

[6:37] Grackbot to watch the webinar for you. So, I can type, "Hey, can you pull up Lenny's recent webinar with uh Roman from SpaceX about Grabbot and give me some of the tips and highlights." So, it'll go through that webinar and it will watch it itself the same way I would and then pull in the key points for me. So often I will do this if I'm reaching out to maybe a CTO or CEO or a buyer I'm reaching out to I will watch all of the content and then when I reach out I actually have uh like key personalized hooks. Uh so you can see it

[7:25] watched this entire webinar already uh much faster than I would and gave me some tips for working with Grockbot. Onboard it like a new hire. Connect to all the tools that you use every day. ask what what it can take off your plate after it scans all the information that it has on you and give each bot its own line of work like a colleague. Uh so that's one tip. Uh I also have it scanning through X. Uh depending on what you do, a lot of your prospects um or customers might be on X or just key signals. Um again I ask Grockbot to look at any tips. I can also ask Rockbot to

[8:05] find information about a specific person or company I'm reaching out to. So I can ask like hey uh the CEO of uh I could say does maybe does the CEO of Amplitude Spencer use Grockbot and how and it'll scan through that CEO's X posts and then find relevant content. Uh I think a suggestion that uh people had is they will often search expert competitive details. So maybe somebody's not happy with a competitor tool that you're using and then you can prompt Grockbot to reach out to those people who maybe complained about a uh competitive product depending on your use case. I think the most relevant for everyone in

[8:55] sales is pipeline. So I created a graphbot routine where when I've run run my PG routine uh it will create a Google sheet and it will uh create a Google sheet of key contacts uh across my book and then it'll go research each person and find any relevant hooks uh again like blog posts, webinars, um anything. Um, let's see. I'll show demo batch. Anything relevant for me to email that person about. And I found that people tend to answer when you include really uh personal information um that they've shared about their key initiatives or maybe in this case uh uh

[9:42] Thomas was stepping into a new CFO role. Um or you know maybe they attended a recent workshop uh or maybe they have open roles. So, it can really create like highly customized, intent driven uh prospecting messages for you. I also manage a lot of strategic customers across my book. Something that's been really helpful is it will keep track of Slack uh channels. It will go through any support tickets, any feature requests. Uh and then once the change log shipped, it will automatically email all the customers that asked for that feature request. So for this one uh we can say what are the most important feature requests for

[10:27] candle wick labs. So it can list these feature requests and be like what are the status with all of these. Um so it showed me the top feature requests and then I can ask the status. Um, looks like these haven't been filed. So, I can file these future requests. I I als I also often work with different teammates for renewals. So, I might work with, you know, someone like Alec uh to put together information on a renewal. I might pull in an engineer. And then I might need somebody who will help me create uh slides or help me pull data for a customer. So, for this

[11:11] circumstance, I actually added all of these teammates into a group chat. Uh, I asked it like, "Can you help me create a deck for Candlewick Labs renewal?" Um, it asked me some questions about the format. I asked it to look at product usage signals and any ROI stories. So Ekko then called my customer, asked for information, um and then Echko, which is my deck designer, went and created uh slides um in the formatting and um design I asked for. And then now I have a renewal um

[11:50] deck that I can share with a customer. So if you have a couple colleagues that you typically work with, I would try creating a bot for each colleague. Maybe that's a data scientist, maybe that's a product uh designer, or maybe that's a um you know, maybe a customer success manager that you work with. Uh you can pull all of these teammates into a group chat to work on a project. Um so that's been a fun way that I've been using Grockbot. We also recently launched team bots which have been really helpful. So at most organizations there usually a few people that are using tools really well and they want to share with others

[12:27] on how they've been using it. So we created team bots. One example is an onboarding buddy. So maybe somebody is new to an organization. They're trying to ask questions on how to get set up. Uh maybe I need to know about my health care plan. Uh these bots have shared memory so they can learn over time. So

[12:46] maybe I'm asking what serum do we use? um it'll pull information in company context uh and you can create this team bot that you can share with new colleagues. So it looks like we use a tool called 20 as our CRM. It then uh shows me how to sign in and um get logged into our CRM. Um and while we're doing that, looks like uh our content bot also pulled some highlights for me. Um, and my PGbot pulled some of our prospecting messages. So then I can review some of these prospecting uh messaging I can send from Grathbot um and go from there. But I think that's

[13:30] all I had to demo for today. So I will pass it off to Alec to introduce our next guest. Awesome. Thanks Chris. Actually just one quick question I thought came up that I thought was interesting. Um Jason was kind of curious like how you think about sectioning your different bots. He had noticed in the lefth hand sidebar you had different groupings. So just what's a good mental model for like how to

[13:50] structure your bots. Yeah. Um so this one is a demo. So I kind of sectioned it a little bit differently. But uh in my grabbot I usually have like a general team. Maybe it's for like general like travel and expense things that are like outside of my specific role. Uh I like to segment my goto market team by people I work with daily on like my I guess roles activities. So maybe that's prospecting, putting together slides, watching content, uh an engineer. So this is kind of my go to market team. And then you can hide bots if they're if there's bots that you don't use often or maybe if

[14:29] you're on a different team and want to keep these separate uh you can segment them here. So, how you do that is you just click here and you can move to different sections or create new sections. Um, oftentimes I also just have like my chief of staff orchestrate everything. Uh, so I have a chief of staff and it will prep me for all of my calls for the day. Uh, the great thing about this bot is it's proactive. So, I don't know if anyone has tried the the new main bot or proactive bot now, but it'll proactively surface things across my day. Maybe it's uh the other day I

[15:04] had like a customer dinner. So, it actually pulled a couple topics that I was talking about internally with my team as well as on different gong and granola calls and then it was like, "Hey, uh here are some questions that you could ask if the topic comes up at dinner." So, that's an example of like a way that you can work with a chief of staff or mainbot to orchestrate these agents and then you can segment them by different teams here to keep things

[15:29] organized. Amazing. I think the only other thing I would add to that uh with respect to sectioning organization is like if you find that you have an increasing number of bots within a particular section. It's really nice because you can collapse it. So it allows you to kind of navigate between the different sections a little more seamlessly. Well Christa,

[15:45] thank you for that um incredible demo. We as I said are fortunate enough to have Kevin along with us today to tell us more about his experience at Above the Line uh leveraging Grockbot. So Kevin, love to pass it to you uh to give kind of a brief intro of yourself and the business and sort of the foray into

[16:00] into Grock. Great. Well, thanks for having me. Um Chris, I noticed your chief of staff was your dog. Mine's the same. It's Lucy. So it's funny. I wonder how many people use chief of staff as their pet. Um I have to do a poll on that. So my name's Kevin Luke. I own Above the Line Audis here in Los Angeles. And we are a um an audial provider for some of the high-end clients. um throughout the world actually we've done events in um Europe and Asia as well as Brazil and all around California and um United States and uh with that 16 years we started the

[16:36] company on 1010 so just passed our 16 year anniversary this month and we work work with SpaceX and Tesla and uh Disney and Sega and Apple we do product launches we do academy awards events we do events for Coachella out in the desert Um, and we've been growing about uh doubling in size every 3 years and we just moved into a larger warehouse. So, we've now doubled our warehouse space in in the last three years and it's been exciting. But as we grow, I'm finding

[17:07] more and more valleys between the shows. So, we have a big show basically once a month, but then we have three weeks of downtime where the guys are, you know, we have a lot of gear and a lot of guys and trucks and we don't have any business in those in those valleys. So to cover the cost of of the bigger organization now I need to start filling those gaps. So I actually reached out to Grock and I said um what's a good sales agent? How should I how do I do sales? I was talking to some people about hiring somebody to do sales. Um I haven't done

[17:39] sales in 16 years but uh I needed to fill these gaps. So I said Grock, what do I should I use? And he said Claude, it was about two months ago. He said Claude is a company you should go with. So I did. I downloaded it, started using it, and it was it was good. It helped to find some leads in in nice properties around my warehouse and and we, you know, did a little bit of research. Then about a week after that, uh, Grockbot came out. Um and uh it uh it was a gamecher for for my company because uh I gave it everything that uh Claude was doing and

[18:14] asked it to complete these empty fields basically that uh um when when Claude was looking for event planners, I was having to give it extra advice like go to LinkedIn, go to the company website, go to X, see who's the actual event planner of this event or concert or product launch And uh Claude is having some trouble, but Grockbot seemed to fill in all the all the spaces on the

[18:38] spreadsheet. Uh it was pretty amazing. That's awesome. That's awesome. Sorry, go ahead. No, I and I know you've been using Grockbot for a couple weeks now and it sounds like you're implementing some of these workflows into your uh I guess sales day-to-day. Tell us more about what your current flow and what your bots look like. All right, I have uh two two main bots that do the most most of the work for the company. Uh, one is my um, research bot called Clarity. And what I asked her to do, I gave her some some templates like first give me a list of the top 145 hotels in Southern California based on

[19:14] room rate, based on meeting space, and then look for events that are happening in in those hotels, find the event planner, and then um, and so she did an amazing job of uh, finding as many leads as I as I need. There's no limit to how many events are in Southern California in these 146 hotels. are all having an event in them every single day. So, there's events happening and there's hundreds more than those those target hotels, but I just picked those based on what hotels we worked at and our familiarity with those properties. Um, but there's an unlimited number of events going on around us and I just

[19:48] asked uh clarity to reach out, search the internet, find these clients, look for, you know, using key phrases like event, conference meeting, gayla, fundraiser, you know. Um, and she came back with with a lot of leads and uh and then I handed that off to my second bot called Synergy. And Synergy is my um my sales and marketing bot. And I worked with Synergy to draft a nice, you know, opening letter that um that sits in my in my draft box. And I right now I'm doing about four I found the sweet spot of of usage to be four leads every two hours. Um

[20:26] Very cool. So that's kind of what I'm doing. Yeah. So it seems like every two hours your bots pull new leads and draft an email for each one. What does that look like when you open your inbox or open your Grathbot in the morning? um usually about 25 to 30 events are sitting in my my draft box and it's uh it takes a little bit of time to to go through them, but I um what I do is I I do review them each each morning because uh I want to make sure that the the two uh is the correct person. Sometimes Grockbot would you know send an email to Julie and and team

[21:04] but only have Julie as the signature. So, I had to tell it just if you're going to send it to one person, send it to Julie. If Julie's doing multiple events, include both events in the RFP request. If uh if you've already sent an email to Julie in the past, don't send her the same email. So, I gave some some basic rules. Um and then I would go through and check the body of the email to see what um what the venue is and because I just did that yesterday. I looked at it and sure enough, we were at the Welder for story a couple months ago

[21:32] for Netflix and was able to tell that client, you know, hey, we're we work at this hotel pretty often. We just had an event there in the same room with the same type of layout. Um, so I can give the clients a little bit more um detail in the opening email to kind of uh give

[21:49] them a personal touch. Yeah. No, that makes sense. So, you're reviewing each draft. It seems like GraphBot is continuing to memorize more and more about you. So, do you often change each one? And what do you usually tweak? Do you see yourself automating that part as Grockbot learns more about what you're changing? Um, well, I like having the emails be customized, but I do think that I might have Grockbot automate some notes for me. So, maybe look over my past year and see which events we've done in that hotel and give me a a cliffnotes version of what what we've done and uh in that property. maybe even send me photos of

[22:28] of those shows so that I can uh reach out to that customer for the first time because it's uh you never get a second chance to make a good impression on a new customer and you're hopefully going to work with them for years. So, I want um my opening email not to be a spam, you know, email and you it can easily become spam because it'll find hundreds of leads for you a day if you want. I mean, when Elon resets the data and I

[22:53] say, "Hey, I got a lot of data left. let's find find leads every five minutes and um and 200 leads are suddenly in my outbox and it's a lot of work to go through those but uh I find that starting the relationship with a good story a good relationship you know with good history of the property um familiarizing myself with the property know the ceiling heights know you know some of the challenges at that venue and so it helps with the opening email yeah so Grockbot will do some of that rese search for you so that you can

[23:25] customize it. Yeah. Uh that's my plan is to um I've already got the pipeline of the sales leads down. I've got more leads and more shows than I know what to do with and I've already had to tell Grockbot stop giving me leads on the you look at my calendar and don't sell when we have shows because I was already overlapping other shows and we can do maybe five shows at the same time. uh beyond that gets very difficult because some of the shows require you know 20 30 guys and two trucks and you start doing three or four shows. I don't want any business during Academy Awards week. I don't want

[24:02] any business during week one at Coachella. So I told it certain weeks and I told to look at my calendar and don't do any sales in those busy busy weeks and just do the sales in the open weeks to fill in the valleys. So that seems to be helping a lot. And I think you mentioned that you hadn't done sales in a while. Were you thinking of hiring a person for this role? Is that

[24:23] something you thought about before? Yeah, I I interviewed two two people. A buddy of mine that does AV in Texas. I was going to fly him out and give him a position of director sales and then another buddy of mine here locally. Um, but that'd be $200,000 a year plus commissions and uh and I'd have to train that person and I have to get them familiar with our our systems and our accounting and um Grock I on boarded it in a week and it's basically free. It's you know the first show paid for itself immediately and so it's it's a game

[24:57] changer. Yeah, it seems like a good thing that you have too many leads that you don't even know what to do with them. Uh, I think we talked a lot about the sourcing and the outbound part, but as I understand it, you were also limited by the time it took you to turn an RFP into actual quotes. What has changed with

[25:14] your current setup? Yeah, I didn't even think about that once once I started getting all these requests from clients for quotes from doing the sales. Uh, it was doing such a good job that it was uh overwhelming my sales team, my production team. They're producers and I have um about six of them that do quotes and do send invoices out or estimates out. And I was giving each of them like six to seven leads a day to follow up on or you know request for proposals to reply to and uh each one could take a couple hours. So they were overwhelmed and they still had to

[25:47] produce their shows that we're regularly doing. So they were staying late. They were complaining that they weren't happy with with the change even though they know it it'll work out in the long run. So I had to bring I had to bring Grockbot on board to help them with that process. Uh this is before the team's uh shared bot which I'm still going to do in the future. But the so what I did was I gave Lucy my chief of staff an email through the company and then I had the guys email her forward her quotes forward her estimates or client requests and Lucy would reply back with a PDF email um and

[26:22] show them here's a quote I created for you. it's in the system and then the guys could look at it and make adjustments, swap out some bigger speakers, bigger screens or whatever whatever is needed. But um it totally took the the workload off their off their plate. It it was a big help to

[26:39] them and now they're much happier. Yeah. And I think you had mentioned earlier that it used to take a producer up to two hours. So now what are producers doing with that time now? Well, now they get to produce. they uh they don't want to be data entry and they don't want to be sales. So now they can work with the clients on picking music for walk-in and doing site visits and helping with the design and helping with the lighting design and make sure the venue has enough power and just make sure that all the technicians that we that we have on scheduled or you know

[27:11] know about the show and everybody's locked in and they can coordinate all the logistics uh it takes to pull off a big show. And uh so they're really really pleased with with now that they can spend time with the clients doing what they like to do and being producers and not order entry or

[27:31] salespeople. Yeah, it I I mean it seems like you have a really great setup. You've connected some tools. You've onboarded Grockbot. I think a lot of people on the call are using Grockbot for the first time. So, do you have any advice for getting onboarded to Grockbot, deciding what you hand off to Grockbot or what tools that

[27:49] you connect? Yeah, the um one of the things I did was uh was I had Grockbot create a company software for me uh because I was using um QuickBooks to do quotes and we were using um Flex to manage inventory. So, we had multiple tools and I um was tired of paying subscriptions and tired of

[28:12] using multiple companies and websites. So, I basically told Grockbot, I want you to create a company tool for me. I called it Above Hub because we're above the line and it's a hub for everything. It's got all our inventory. Um I had it go through my past three years of invoices and pull all the equipment that we rented out to clients from all those

[28:30] invoices and add it to the inventory. Uh, I took my inventory sheets from the um crew in the warehouse and in input the quantities of what we own and then um and then I had it import all my clients from all the past estimates and invoices and emails into the new system. So, it's a CRM. It's an invoice program, estimate program, and um I'll share my screen here and give you a quick Yeah, I would love to see it. When you said Abovehub earlier, I I thought that was a CRM that you'd purchase. So, it's

[28:59] So, this is the dashboard for Abovehub. Um, I created I had Grockbot create a demo version of the software, so I'm not showing actual client names and and venues. Um, but the dollar amounts are correct. So, right now we have 49 uh quotes out. Uh, I have seven more to do today that uh Brock Buck told just reminded me of um, and normally our pipeline is about two to $300,000 and that's next month's business because

[29:26] none of my clients give me any notice. Uh, but now we're up to $1.1 million in the lead pipeline because Grockot's doing sales up to We're unable to see your screen. Maybe we're having difficulties here. There we go. Okay, perfect. Okay, sorry about that. Uh, so now I have 49 leads in the uh system and our pipeline is normally um 2 to 300,000. I got that up to 1.14

[29:52] million. Wow. Um through Rockbot doing sales. And you can just email Lucy a request from pretty soon I'm going to enable the Grockbot for all the employees so they can use all of its tools. But right now they're just using it to help put put quotes into the system. And uh and it also tracks who's paid um you know like this client that's we're loading in today uh has paid half and you click on it and it's got all of the equipment the items we have. What's nice is if you send it an RFP, and I didn't even train Rockbot this, but if you send it a

[30:27] request saying, "I want a Unilum LED wall from a client," Rockbot says, "No, you don't own Unolum and you own Abson, so I'm going to substitute what you have in your warehouse." And then it sends me a little note that um that the uh that she's made that substitution for me. So um then when you create a quote, it puts it into a uh an invoice type format. We're listing out the lighting, audio, equipment, labor, and um and even pay by credit card or a bottom. So, um and then when the client can sign the invoices by doing it here, which is another step the guys were

[31:05] having to uh send the client a a credit card authorization form, and now it's all just on the invoice that Brockbot uh created for us. And you you mentioned that you had a different tool, this tool for this earlier. And did you cancel that subscription to build software? Yep. As well as Claude. Yeah. And uh I'm assuming that even using a different tool, your business is kind of uh like very specified. So it would probably be difficult to customize a tool that you bought off the shelf for

[31:36] your business. Yeah, they there's no way that uh I mean this does things that um no tool that I've seen has. I mean I can I can send messages to my employees through the tool through internal chat. I' I've tried to think of cool features to add, but also keeping it uh clean and and organized. Um, and then my guys have given me tips like I don't like how the uh the whole menu bar on the left takes up so much of my screen. So, I just told Lucy, add a little button to make that whole menu bar go away and go back in when you click a button. And within 30

[32:11] seconds, she'd already rewritten the software and had it online and live. So my guys can give me feedback on what they like and what they don't like and I can make modifications to the company software, the hub immediately and and it's working it's working amazing and it's I can ask Lucy to look up estimates, send me an invoice to my phone. I can ask her to um you know what's the size of the stage in this room, you know, and she'll let me know look up the lead, look up the show, look at the invoice, tell me the stage size so I can you know have answers on in the

[32:42] field. Um that'll help the guys when we in the future as well as we incorporate uh Grockbot into um the producers as having that as a tool. Yeah. And I'm assuming that since you're on set or on at events a lot that the mobile app probably comes in handy quite a bit. Yeah. Yeah. I use it all the time. Great. So I guess with so many more quotes going out and you have your own personalized software, what's the new bottleneck? How do you see Grockbot taking on other parts of the business or

[33:12] creating new teammates? The uh I think teammates is going to be the next big step because um my guys don't even realize how powerful the software is or the program is and and what they can do with it. Um and it's going to help them, you know, create walk-in music. It's going to help them create a client logo on the screens that's animated. It's going to make the

[33:32] show look better um and more customized. So giving them some tools to do in the field that can create a client logo on the screens that's animated that's got a you know uh some sort of a moving effect to it looks much better than a static client logo as people walk into the room you know so it giving them some tools to be creative and giving them some tools for information um I think it's going to help a lot and it's going to help me with you know collections and tracking and uh it also sends a job cost analysis form when the show is over lets me know

[34:07] what my profit was and how much I spent on labor subreals if any and uh gives me a gives me a really nice detailed report. Very cool. Uh well, there's a ton of questions in the chat. I think everyone is curious with um how you've built your Grothbot setup and it seems like the next step is to create some of these specialized bots and then maybe team bots to uh you know pass off to your team members that may be not as grockbot pill as you are currently. Uh so I'll pass it off to Alec and I think we're

[34:38] going to take some questions. Awesome. Thanks Christa. Uh Kevin Tim had asked did did Grogot actually write the entire CR CRM system for him or did I miss something? No, it wrote the whole program. At first I was going to put on a Mac Mini in my office, but then uh after talking with Rock about what advantages and disadvantages were of having a local computer um with power and internet here at the office and things are not totally reliable. So, we went with an online version and it makes it much easier for

[35:11] the guys in the field. And how seamless has the iteration been on that particular CRM? I know you mentioned like you wanted to update the sidebar menu with the collapsible button. Um, what has that interaction with your team of bots been like to keep the keep iterating on the CRM to get closer to what the team expects? Um, each employee has kind of come to me and say, "Hey, can it do this or can we add this?" And uh, and I just grab my phone, talk to Lucy and say, "Make this change." and and then it shows up right after that we we ask it. It's it's

[35:41] amazing how fast it is and how easy it is to modify and um and how accurate the quotes are. When you forward an RFP um and then you look at the quote, it knows how many speakers we have. it knows, you know, the one thing it we had to tell it was uh when we're in a ballroom that's a certain size, upgrade to the big line array, you know, and then if we're outdoors and the audience has thousand people, upgrade to the bigger line array because it was putting in [clears throat] the stuff, you know, the J, you know, the JBL stuff that we use regularly or

[36:12] the system stuff, not the not the big line array. So, sometimes we have to make substitutions because we know the room, we know the space, but she's going to learn that. Luc is, you know, Brockpot's going to learn that as we go and it's going to become more accurate and make the the quotes, you

[36:28] know, customized to each V. Yeah. [laughter] Yeah. Sort of sort of in that same vein, a lot of questions around like how do you teach the bots what good looks like and what is that iteration process look like for you and the team to be sure that the bots understand a good example of a quote that comes in or an event or

[36:43] different details around that? the uh well I I start like for example the invoice I wanted to have a certain look and I started with the invoice and I had it you know thought what I want on it how I want to look with the colors and the logo and the arrow and then I had Rockbot create the the back end to match that that uh the invoice look at the end but uh it uh you know I wanted it I had to give it um a lot of little changes like change the spacing in the columns, make those adjustable, you know, cuz there was uh

[37:20] sometimes the too much words were wrapping in one section. I needed the columns to be adjustable and and things like that. But the the one thing I did want to mention was uh I had no idea about email spam or any of that thing. I I just set up um Grockbot to have its own email this weekend and I sent Lucy an email through the Grockbot email and she didn't receive it. I'm like, why do you receive my email? and she said, "Well, it went to my spam box and I'm like, it's from me to you and I, you know," and she said, "Uh, your email is

[37:48] not fully uh certified." So, I've been doing sales for a month now. Got a ton of leads and a ton of business, but I wasn't even using the um I had I had to have Lucy fix my email this weekend and said, "Okay, what what's wrong with my email? Why is it going into people's spam?" and she said, "Well, there's three criteria you have to adhere to, and one's with Google, one's with, you know, the do um the web provider." And

[38:13] uh and then she fixed a lot of those. And then the one thing she couldn't fix, she told me about how to fix it. Had links to fix it. And basically, I had to prove to Google and to um GoDaddy that I was the owner of above.com. And uh and then my email was the legitimate email address. And once I did that, uh, now I shouldn't be seeing any spam, but I wasn't even knowing I was going into spam until Lucy

[38:39] told me she didn't receive my email. But, uh, then that's so hopefully sales is even better now. I love that. Um, good question from Hans around like how adoption has been amongst the team. I know you mentioned um the team maybe doesn't even understand that full breadth of capabilities that grabbot can offer and so how have you thought about like ensuring the team can understand the full capabilities and sort of checking in to say like how are things are going where can I help um because I think one of the things that that folks see is like someone like yourself has that aha moment realizes the art of the possible

[39:11] but then how do you actually like disseminate that down to the rest of the team the uh they weren't as excited as I was when I realized what it can do what it can do for the business Um, and then they saw it as more work and they were actually kind of fighting it. And um, and it wasn't until the email with Lucy and said, "Okay," and Lucy sent them an email. I kind of freaked them out that they were getting an email from a bot saying, "Hi, I'm your assistant. If you need any quotes or help or ask any questions at all, just shoot me an email

[39:39] and I will reply immediately." Um, and her her response was like five minutes because she had to check her email during business hours every five minutes. Now that she doesn't need to do that, she gets pinged through the Grockbot email that she got an email. So now she can reply right away. But as soon as I did that, they stopped

[39:57] entering quotes manually themselves. They started just forwarding stuff to her or talking to her because I added a microphone into the u the order entry system as well. So they can just hit the microphone and then talk and say, "Okay, I got an event at the Highton Beach. I need two LED walls. I need a JBL sound system. I need, you know, three cameras." And they and she'll put the quote together. based on them just describing the show and then they get to look at it, adjust pricing and maybe add some, you know, recording cameras or, you know, other equipment that might be needed. But, uh, now they're using it

[40:29] and they don't want to go back to typing in manually, you know, so talking to it and emailing it and, uh, I haven't seen them type a code in since then. Wow, that's incredible. Uh yeah, I mean that that's a lot of what I've seen as well. Just the different surfaces of accessibility with the Grock bots makes that uh a really fun user experience. I love this question from St. He said, "Kevin, like what was your timeline like from starting out with Grockbot to achieving what what seems to be operational excellence across your business. I think a lot of folks understand the capabilities, but maybe it seems like a larger barrier to entry

[41:03] to get some of this kicked off and and operating. So just kind of curious to understand the time horizon for you and your business as you roll this out. Well, I I um I tried to try to pick a topic of what can I do to improve sales? What can I what's something I can do? And one of my thoughts was all right, what about people that are having a meeting at the Hyatt Huntington to Beach and they need an audial provider and maybe they don't want to use Encore in

[41:25] house and they want to save some money. So, they'll go on Google and they'll search a visual and they'll search they'll find Hayatt Hank to Beach Visual and they'll get Encore, but I wanted them to get above the line as well. So, I had um Grockbot make me a web page for the H Highington Beach and Above the Line. Uh and uh we're not the in-house provider, and it doesn't say in the in the email that we are the in-house provider or we're partnered with the hotel, but um it has photos of stuff we've done in the hotel, and it has information on the hotel, ceiling,

[41:56] height, square feet, diagrams, layouts, maps, and um and then a bunch of information on my company on the equipment we carry and how we service those events. And um so now when you search High Beach and you search off Church on Division, you should find um my company as an option to uh to have an event there. So I'm and I did that for all 146 hotels in Southern California. Grockpot did. I didn't do anything other than tell it take the template of the high tank to beach and duplicate it on these other hotels on the list. And now um and then I had to go through and say, "Oh, you

[42:31] got the same photo in the entry as you do in the ballroom. find the ballroom photo, replace it. So, there's been some uh some work it's done to, you know, scrub all 446 web pages, look for the right photo for the right venue, for the right ballroom, for the right, you know, terrace, and make sure that the it's accurate. And um and done an amazing job not only doing my website, but doing these 146 venue websites that's on my website as as listed as venues, but uh

[42:59] using the the Hyatt as the template. I chose that because it's the closest hotel to my house and it's on the beach. It's an amazing place to work and I love doing events there. But uh so I I'm trying to think of ways I could do sales to have people reach find my company. The websites was a big one. the uh obviously the um clarity and synergy, their teamwork of these of these email leads. Um and having them be customized, having them be personal and having them, you know, be a good first first

[43:30] impression of the company was important. Um also reached out to all my existing customers and sent them a an email about the company's anniversary and how we're in a new warehouse. We're going to have an open house and barbecue. And so it's uh it's helping me on those things. And I also use it for personal use. I have a family bot that tracks my kids soccer and tennis matches and make sure I'm on I'm on time to those and adds it to my daily schedule. It gives me reminders when to I got to donate for the banner, you know, with links to the Venmo and everything. I mean, it's amazing how

[44:07] detailed the family bot is on on what I need to do for for the kids. I love it. It's becoming an incremental part of your life. It's very cool. Yeah. Um I love this question from Keith Nelson. He said, "Kevin, how are you deciding what Grockbot does versus what your team checks and reviews?" Well, I want uh obviously the Grockbot's not sending anything out unless it's reviewed by by myself. Um I will give the team some criteria on what you know, and they're all been in the business for 15, 20 years. They're all very experienced and they know what the client wants to see. So, they'll still

[44:42] have full control, but they're going to have a really good tool that's going to help them with their quotes and with um graphics and music and and other things. So, it um I'm I'm comfortable with it being the resource behind the business on on all areas that we can. Love it. Awesome. And I think just maybe rounding out with that that question around time horizon. So the example you gave, I love with the venue, the 146 sites spinning up. So from the idea of that to it actually living in production and folks being able to find you on

[45:16] sites like how long did that take? It took a weekend. One weekend. Okay. Weekend on it started on Saturday. I had it and I was on my phone the whole time and my wife was like, "Who you talking to? Why are you on your phone?" [laughter] But uh I did the Saturday we created the website. I had to send me probably dozens of versions and uh and you read my website and I talked to what Brockbot a lot about what the company does and my mission and my goals. Um so Brockbot knows my business very well and it's it's studied my business and it knows all my inventory. It knows what every

[45:51] piece of gear does and uh and it created the custom, you know, website for the Hyatt uh in a day. And then it started creating the um the 146 other pages. That was a a week-l long process of replacing photos and kind of streamlining those and getting those up and line. But so it took two days of work and then a week's worth of me kept keep reminding it, you know, check for all check all scrub all 146 web pages, look for duplicates, check to make sure the photos match the room. Uh, and then I would go through and check check them myself and and I didn't like certain

[46:28] photos, you know, so I would tell it to find a different photo for the outside of this hotel or, you know, so just a little oversight, but uh, it did an amazing job. Amazing. That's fantastic. It seems like we do have a good amount of builders in this audience. There is a lot of curiosity around uh just the hosting part of this like what what was your strategy as far as hosting um some of the what you've

[46:52] built? The uh well I have GoDaddy through with the company. I'm not a coder. I'm not a web developer. Um, but uh it did all the work and it did more work than than Claude could do or uh some other other programs I've tried. Um, it just does it. I tell it to do it and it I tell it

[47:13] to revise a web page and it revises it. Uh, sometimes it'll pop up a permission window for me to type in a password or uh or approve something. But uh if I give it instructions and the instructions are detailed, it executes those and you know and then like when I was doing a show in San Francisco and I had it add a company logo to my website, uh it added it to a ticker that goes across the bottom with a a shot of the LED wall of that event and the ticker was in gray. It was hard to read. So I said make the ticker um white and then

[47:48] then it was totally readable. So, I just have to look at it once it does it and and then tell it to make changes if there's anything that needs to be fixed. That's amazing. Awesome. There's a lot of expression of inspiration in the chat. So, we really appreciate you taking the time, Kevin, to share all the incredible things you're doing at Above the Line with Grockbot. Um, I think we're we're going to um wrap up the session here. Give everybody 10 minutes back in their day. Um, again, thank you all so much for the time and engagement and great questions. Um, Kevin, thanks again for all of your experience with

[48:22] Grockbot. Um, you're an inspiration to us all. We really appreciate you sharing. Folks, be sure to go check out Above the Line. Um, check out all the sites that are out now live. Uh, thanks to Kevin's team of bots and Christa, thank you so much for walking us through that incredible demo. Um, folks, really look forward to you all uh, building your team of bots and seeing what uh, you can achieve as well. So, thanks all so much for the time and we'll see you

[48:45] on the next one. Thank you, Alec. Thanks, Rissa.

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