# Directories for SEO - How I Get Industry Backlinks With Ease (#199) Channel: Edward Sturm Video: https://www.youtube.com/watch?v=ywWRto8dw3I Duration: 9 min Language: English Words: 1553 Transcript page: https://viewrankai.com/tools/youtube-transcript/ywWRto8dw3I --- [0:00] I'm ranking number two on Google for a growth hacking newsletter that's what my newsletter tomorrow is going to be about I'm going to share how I got there but when I took a look at who's number one I realized that the quick fixes that I made to get me to number two probably will not be enough to get me to number one so I need some extra juice and I was thinking I was brainstorming I was in the shower I was scrubbing my hair I'm like what extra juice can I get what is the juice that I can get to really make this Google result flow I need that [0:30] juice and then I think and then I thought of it I thought of it so I already have the I rank number two number one barely has any copy on the page I think the fact that I have a lot more copy will help me get to number one but I need more and I need backlinks going to this specific page to make the page competitive that's edward.com newsletter that's the page and I need backlinks going there to make it competitive you need the basics of search engine optimization back back links tells Google that a website and a brand is authoritative and it emphasizes the specific page that it points to it [1:08] says hey this page this brand is authoritative and this specific page is also authoritative so I need backlinks going to my newsletter page so I can rank number one for growth hacking newsletter I'm getting tons of backlinks to my entire website through feature.com and I've talked about this before but I want backlinks going to this page and my brain was going what can I do to get to get these links and then I thought about it directories of course directories are aant of offsite SEO link building they are a tenant but a lot of seos forget them this is one of those things that search engine optimizers so often forget [1:45] it's how easy and important directories are directories show Google that you are active in building a presence online and directories allow you to control the language around your brand and there are directories for everything every vertical I spent two hours submitting my newsletter to around 10 newsletter directories but there are podcast directories which I can use for this podcast to do SEO for this podcast there are directories for consultants and Consulting there's directories for agencies for every every different type of a agency social media marketing agency paid media marketing agency SEO agency there's directories for construction companies there's directories for interior designers there's directories for Tech startups [2:41] there's directories for Education technology startups everything has a directory every Niche has a directory and directories are great for SEO and easy because they are Niche specific they are vertical specific they are fast and easy all you you have to do is submit your company and your url to the directory and you get to control the language that is in the directory the language around your brand so if you have keywords that you want to go after you put those keywords in the language that you use to submit the directory so I want to rank number one for growth hacking newsletter and then I also realize digital marketing newsletter is [3:24] within Striking Distance I can Target that keyword and that keyword has a lot of volume to so when I submitted my newsletter to all of these newsletter directories I used the terms growth hack growth hacking growth hacking newsletter digital marketing newsletter and digital marketing and now Google will see these directory listings and say okay this page this page has a presence the owner is taking the page seriously enough to place it in directories and this is what the page is about the page is about growth hacking and in digital marketing and it's a newsletter and my on-site SEO is very high I I score 94 out of 100 [4:07] using moz's on page grader and I think this could be enough to get me to number one and this is exciting for me because I can do this for any different aspect of my brand and anybody can do this as well if you are doing link building and I know many listeners are doing search engine optimization and are actively link building this is such an easy way to juice it and you can still have directories point to your homepage I'm going to do that as well I'll find different directories that point to just Edward ster.com but there are so many newsletter directories and I have them [4:42] go to edward.com newsletter some of these directories even bring traffic people go to the directories they put in categories and topics they find newsletters that look interesting and then they go to those newsletters and it's the same for any other type type of Industry I want to give two pieces of advice about this anybody who is doing link building who is trying to increase the domain authority of their website or increase the authority of a specific page that's called page Authority it's also on a 0 to 100 scale I use Moz for that anyone who wants to increase a Pages Authority should be doing this the two pieces of [5:21] advice that I want to share are first do not find ones where the directories are gated an example would be an app where you have to log in in order to see all of the listings in the directory using your time to submit your brand to that direct directory will be a waste of time because search engines will not be able to crawl past the login unless the directory is Savvy enough that they gave a separate version to search engines and most companies are not Savvy like that so number one is just look look for ones where you do not need to log in to see [6:02] all the companies in the directory and then number two I do this for most things I do where I have to have a profile is create a spreadsheet that tracks the name of the directory and then every aspect around how you appear in that directory what the name of your company is sometimes you may want to pend your targeted keyword to your company name so my newsletter is Edwards newsletter but I've been writing Edwards growth hack newsletter Edwards marketing newsletter Edwards digital marketing newsletter you want to track the tagline you want to track the description you want to track the tags that you use anything that you write you want it to [6:42] be tracked it makes it easy to fill out other directories but then you also have one place where you can see how you appear in everything so if you ever change your brand you know where to change it and how to change it and it makes it very easy to do and I already talked about this but do keyword research in advance before filling out directories you you should know keywords that are important to you that are important for your SEO keywords that represent what your brand does or what this aspect of your brand does and then use those keywords in the directories the directories aren't only [7:17] for the backlinks it's also for the topic modeling it's also so Google understands what the specific page is about what the specific brand is about and what the specific website is about so do those three things directories are just such an easy way for businesses to build relevant links that will help them I'm excited by it because it's so easy so I did that all yesterday morning it did not take very long and I think I can reach number one I think I can make it number one for growth hacking newslet newsletter and I'm pretty excited by it I hope you find this valuable you know I [7:53] make these episodes because I think there are not very many people who really go deep into the specifics of what you have to do people may say a strategy here or there but they won't actually expound on that strategy they won't explain the inner workings of that strategy and they won't give the one two three step way to do that strategy and that's what I try to do on this show on the Edward show sometimes I give stories like I did yesterday and the day before and then other times I share strategies that I am excited about and give the step-by-step process on how to do them [8:30] and that's what this episode episode 199 of the Edward show is about I hope you enjoyed this one thank you so much for listening if you enjoy this episode if you enjoy this podcast please share it that would mean the world that would mean the world to me sharing you know sharing is caring please share it thank you thank you thank you so much for listening I will talk to you again tomorrow bye now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt