# I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=yVqjPqPx3e8
Duration: 27 min
Language: English
Words: 5534
Transcript page: https://viewrankai.com/tools/youtube-transcript/yVqjPqPx3e8

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[0:00] have you seen retail AI for sure you have when I did the demo last week like they were setting up like a dental appointment I would try to you know throw it off like it was perfect I was like imagine if you can build this at scale now they can take the call with the lead they can then set up the next call and then also the lead might say oh I need to reschedule they can handle all the rescheduling it'll probably get to a point where eventually it can just close the customer too I think that's going to be a big thing because you saw the the

[0:23] Clara um report like 2 days ago they think they're going to add 40 million in profit because they added like 700 new agents uh AI agents so how how are we not going to go into this world it is so good to see you yeah been seeing you for a couple hours early but likewise we just recorded Eric's podcast right before this but I Greg did great I had to I had to bring you on for a few ideas that you had and you you've been gracious to write down a few ideas yeah I know great questions and I got them right here MH so you got a lot but let's

[0:57] start with this paper for performance agency why why is that a business idea that's exciting you right now because when I hear paper performance I'm like hasn't it been done before like why is paper performance an interesting startup opportunity right now I'll give you two stories on this one um so one of my friends his pay for performance agency does $80 million a year 30 million in profit and they have like 30 employees and it's like okay well that sounds agencies are boring business it doesn't scale well blah blah blah it's like no like all he does is he focuses on one industry and just runs paid ads he's

[1:33] really good at copyrighting they're really good at strategy he's his uh co-founder Technical and they just build a lot of interesting things for people in that that industry and what they do is let's say you are in the finance industry I'll say okay well how much are you going to pay per customer like 500 bucks I like okay we're going to run a test we're going to run some traffic towards you and if you like the customers we can continue to conversation but there's no need for long-term commitment you only pay us if we perform that's a good offer and my whole thing is as a marketer if

[2:03] you're a good marketer you would charge on performance right but most people aren't willing to take the risk um and I've always wanted to to emulate that model and so I don't think pay for performance will ever go away in fact I think you know we can go towards like smart contracts I think it's G to get even crazier right the best marketers are going to capture a like even more value I also think that in like an AI world where an AI and just like data world the market has more data so they're able to underwrite Y and be like okay we're willing to bet on this particular

[2:36] opportunity right yep and here here's the other thing yes and like imagine all the stuff you're going to be able to build which you might get into but there's another pay for performance agency they focus on telecoms and um I think they're probably doing over a billion in Revenue now and one of the guys I used to work with at another agency a long time ago he was one of their early employees and they were like not really doing much at the beginning I think they were doing like a couple million dollars a year year and then they started do this pay for for pay for

[3:03] performance thing tongue twister um where they would basically drive you leads through Google ads and then they get paid for the leads eventually what they did was they got bigger they started acquiring call centers and then they would basically just gift wrap a customer for you and then a bunch of private Equity like invested but they just gift wrap customers for like AT&T Verizon you know all these like T-Mobile and all that now um and so I think it's a big opportunity because there's not a lot of capital expenditures to set set it all up I feel like a lot of people have done payer performance in the lead

[3:36] space is that correct like Insurance lead sorry yeah yeah because like you want to go into a space where they'll pay you a lot for lead right so what other spaces would be interesting I think Finance uh depends on like you know I think there are a lot of crypto companies reaching out to us right a lot of the biggest exchanges they all want to do pay for performance and you know there's money in crypto right um a is a very broad space I think you need to focus on the actual industry you can't just say SAS or AI it's got to be like you know um for like hotels would be

[4:08] another example right it just wherever they're they're going to pay high CPAs right so you just make a list of industries that are paying high CPAs and then create a brand a landing page yep uh and you test and like my friend by the way what he does is he creates a lot of different brands so he might have like 20 different websites like you know um California Hotel group or something or Florida hotel group and he just drives traffic there cuz like if I'm working with you and you decide you want to screw us or something sure you can cut us off but we'll just go to your

[4:41] competitor right and so the relationship is a lot more balanced now I like it I feel like you know a lot of the affiliate world does a lot of this paper this is basically affiliate marketing but the way he does it and the way these like these are actual businesses they're not doing it in like dirty ways and they're not doing it like they won't do anything it takes to get the conversion uh other other startup idea that you've been thinking a little bit about is AI agents tell me about what sort of Agents well maybe explain what an agent is and and why you're interested in it so have you seen retail

[5:20] AI for sure you have yeah okay so tell people what it is retail AI is it's like a it's basically like a voice llm right and you can basically I when I did the demo last week it was with um like they were setting up like a dental appointment it's like what's your name blah blah blah and it like I would try to you know throw it off like it was perfect I was like it's like oh when you would Eric you would try to throw it off like when when do you want to have a a call or like when do you want to meet I

[5:49] was like uh never and she's like okay well let us know when you want to meet and they boom hang up right and so imagine if you can build this at scale now these agents at scale for companies where um they can they can take the call with the lead they can then set up the next call and then also the lead might the lead might say oh I need to reschedule they can handle all the rescheduling so there's there's a tool called

[6:19] scheduler.com too especially if it's SAS or help a customer or try to set up phone calls to move over to your AES um I think that's going to be a big thing because you saw the the CLA um report like two days ago it's like what they added they think they're going to add 40 million in profit because they added like 700 new agents uh AI agents and they handle like 2.3 million chats and like I don't know like 80 to 90% faster so how how are we not going to go into this world I also think there's a huge opportunity to just go to companies with

[6:53] big customer service teams and be like going back to your pay performance thing it's like we're about to save you $2 million a month give us a percentage of that by using agents for customer service so I was thinking on like exactly the taking the percentage piece but then I listened to um I listened to a podcast episode I think it was my first million and um a smart bear God what's his name again um the guy that found a WP engine James Cohen maybe uh something like that the wp engine guy the wp engine guy so this guy he and as I was thinking about this he

[7:28] literally he was like yeah you guys might as well just like you can either try to save a company money and take a percentage there or you can just go straight for the value and you'll capture like four to eight times more and I'm like that was the thing that was kind of like bugging me in the back of my head go for the value what does he mean by that just like instead of saying hey I'm going to save you money it's like no I'm going to get you like X more customers or something like that um and just charge them like up front like that

[7:52] but like I had this like little like twist like a little knot in my in the back of my mind and like he just like unnoted it so so yeah a good uh a good line a good podcast line sometimes that does that I uh I don't know I think um contingency lawyers right like people who lawyers who will say yeah I'll take your case but I want 50% of the money I get I think like yeah if you can take a fat percentage that fat percentage that's awesome yeah which is probably the move yeah I also think that if you're trying to start like something like an AI customer service

[8:27] agency like that sometimes it's really helpful start at a percentage of cost savings and then you can move to to something else yeah or I think to your point I think if you want to drisk yourself the entrepreneur wants to drisk them maybe there's a base cost First just so there's some skin in the game because I've seen a lot of situations where people will save money and then like they just will stiff them and they just won't pay the money I think there's an opportunity to create uh paper performance conversion rate optimization agency you know there's actually a a pay for performance cro agency based in

[8:58] Atlanta I think they're I forgot their name I would oh spiralize that's their name and let's say your conversion your Ecom conversion rates 1% right now I'm like okay well if we double it to 2% how much money is that worth well 25 million it's like okay well we're going to take 2 and a half million on that 10% is that fair oh yeah it's fair and that's what they do they just take a spread that that I think is a huge opportunity I think that's the move and then you you just then you start laying on Smart contracts and everything um which is we're still probably like 5 10 years out

[9:28] how would you uh how do you see smart contracts playing it a role in that well I I think like chain link is moving they they do a lot of stuff in Enterprise right and so like I think um I the way I imagine it working is like okay we have an agreement um if we hit these numbers for you um this money goes into escrow and you know it's released to us like a portion is released to us if we hit these numbers if we don't by this time period Then the money goes back to the customer and then it's like it's very transparent and it's fair and it doesn't

[9:58] there's no anxiety on either side yeah yeah I feel like smart contracts is going to be like something like that such an obvious you know use case yeah I feel like speculation Bitcoin speculation Bitcoin goes up and like smart contracts like that some you know I don't need to trust a third party um that's where I think crypto is really interesting that's why defi works so well yeah that's why defi works so well yeah do you have any other smart contract ideas um I think also just in general like with a in general with agencies like I don't know about you but you know we've had we've had two clients

[10:39] who just didn't pay us because of um financial difficulties MH um and the and and one of them particularly is like a a huge company now if it was a smart contract like we did our work we delivered it they actually loved it mhm uh if the money was in an account it just got like escrowed into our account but what ended up happening was um they hit some hard times and there was a bunch of people a bunch of debt that they had to pay off so yeah I'm interested in smart contract plus service providers yeah so are they like ignoring you now no they're ignoring us

[11:19] it's so it sucks yeah that sucks like what would you do honest I just side yeah yeah what do you do in like situation like that I think even if you sue them it doesn't matter cuz it takes forever anyway and then they you know there's like appeals and everything and it's like that this is why smart contracts need to need to happen um but what I I think I'll give you another example with how we actually built something internally for my agency yeah um I bought the domain for it um incentive. right and so you can like my whole thing in we're talking a little

[11:48] bit ago about how we see Life as a game or at least I see Life as a game yep and might then if that's the case then how do we just gamify everything and so you know for we have these things uh we we have an employee engagement tool called 155 and it's like if you feel that out on time each week you know by end of day like you know you get uh a dollar or $2 doll in Solana right um or if like you get like a really high rating from someone or you you complete all these deadlines in youra like a lot of stuff is

[12:17] trackable through apis um but you can give people little micro incentives and then a leaderboard gets created you can see who's getting the most stuff done or whatever you can see who's lagging behind and that's also grounds for like who should be promoted and who shouldn't and maybe who should be cut too um and it that increased our engagement on a lot of these um these tools by like I think it was like 77% crazy we had it going and we still have we still have the code and everything but it's like I'm just really you know we got to focus right So eventually I'll probably come

[12:45] back to it but um did you did you see the Apple Vision Pro uh demo of someone vacuuming yeah and there was just like coins and they're like vacuuming the coins mhm what do you think of that I think that's awesome and now imagine if you can reward your kids and based on how many coins they collect right right totally that for sure is going to happen and it's going to work yeah like it's going to work like kids want to play I wanted to play yeah I was looking at I was like it gave me yeah it's like it was like uh in Mario when you're trying to get all

[13:17] the coins you know yeah yeah it was really really cool yeah what other what other boring parts of life can we gamify okay well I mean you're married so it's like you know you get you probably get asked to take the trash out all the time right so it's like I do actually yeah yeah yeah so it's like gamify all the things that you want your spouse to do and there's little micro rewards it maybe it doesn't have to be money it can be something else right yeah like what else what else can we get rewarded by maybe it's like I'd imagine like all like your favorite stores are

[13:49] going to have like little coins and so maybe you get an Amazon coin or something right yeah so I like it the question is who's going to build I mean maybe you would just build all this stuff like let me know if you build all this stuff so well who's going to build I think it's like it's an interesting time with with spatial Computing is because like it's early Apple said they're going to sell 500,000 units in the next 12 months they're breaking that they're going to break or I think they said 400 and now it's 500 it might be 600 yeah point is I think it's like even

[14:19] if you got 10% of that right it's like still not huge right um so I think on one hand it's a small Market but on the other hand now is the time to sort of get the Reps in yeah smartphones were really small Market at some point I mean but but what we talked about um maybe like an hour ago or so is like the with AI co-pilots and everything like developers are becoming four to 8X more effective and so you can probably build a lot of this stuff um as long as you have the vision um and The Taste yeah yeah The Taste yes yeah you need to have

[14:52] the taste to I mean when I was watching that demo of the the vacuum like the sounds and the way the coins looked it like felt good it felt good right and that's what a good product does right like think of like the difference of when you close a door on a I don't know a Rolls-Royce versus uh Honda Civic the sound is going to be different never heard of Rolls-Royce clothes neither have I but I imagine it's pretty SI I get it I get it yeah it's like a crisper sound yeah yeah I mean I drive a Volvo you've been in my car oh yeah you took

[15:30] me home yeah from poker yeah thank you for that it's not the nicest car on the planet it's about 10 years old but it's safe those safety features like I once was driving and someone like ran across and it it stopped my car stopped oh like automatically automatically okay got it and those are the little things right and that's what great product design is MH totally with you yeah what else is on your mind I mean do you pay for like a longevity practitioner or anything like that I don't but but should I okay well let me tell you my pain in the ass story right now so um every and I'm happy to

[16:05] introduce you to these guys um every quarter they'll draw like 10 vials of my blood and they'll tell you like all my metrics but it's automatically inevitably what happens is oh you need to have all these supplements now I'm just like dude and then it cost you like you know a lot of money too um how much is a lot of money like so like the last invoice I got was like $5,000 and like one of the supplements alone was like 2,800 I was like can I just like take that out um so like but my markers have gotten a lot better I think the trouble

[16:32] with that is like it's still a lot of manual work and so I'm just like well how can I just have like uh imagine like levels right like it's kind of stuck in you but like ongoing Biometrics um it's scanning you every day it's coming up with recommendations for you and then maybe it's like Auto ordering for you too and maybe it's using like Mark Cuban's like Cost Plus drugs thing where the drugs are a lot cheaper cuz all this stuff is marked up um and you know I think if you can do deep discounts with this and have it be more um less of a pain in the ass a

[17:04] better user experience I think you're going to get a lot more people like a lot more people are caring about their sleep now a lot less people are going to clubs yeah so this is just I think this space is just going to get a lot bigger I mean anything to do with sleep just in general like is I mean that's what we've learned right is like sleep is such a big driver of health and and wellness and like you can literally die if you don't get good sleep dude kids now like the um I don't know if you saw this but the Sleep scores are like people are

[17:33] sleeping earlier now and then like the Sleep scores are getting better people aren't drinking as much alcohol it's like all the education that's happening like I think the world's trending towards healthier now like doct Peter artia Dr Andrew huberman yeah but those guys like artia isn't he like charge like a upazi to be like how do how do we get up you know artia in your pocket and you know what I mean like it feels like yes huberman does a free podcast so you can learn that way yeah but so I there's um haven't you seen this dea. where they just like scan everyone's podcast and

[18:08] then you can just it's like a little llm you can just ask questions okay um that's I don't know how legal that's going to be in the future but that's what's happening right now they're just scanning all huberman stuff um petera podcast the drive yeah a lot of the stuff is free and then he has some of the paid stuff okay yeah um I have a health idea yeah what so I recently I recently got a night a night guard what's that so it's a mouth guard and I sleep at night with because I grind my teeth I don't I think because I drink too much caffeine or something yeah

[18:40] anyways turns out like it's very like a shocking amount of people wear night guards in the US it's just to stop the teeth grinding it's like basically a plastic thing that you know it's not annoying it's annoying yeah it's totally annoying yeah so yeah make idea number one make a less annoying Night Guard big Market but no the real idea is I heard about someone who would put whitening in their Night Guard so that when they're sleeping it whitens whitens their teeth okay interesting there's the idea I like it and so with the night the night guard are you like using your mouth to breathe when you sleep or I

[19:24] mean I try to sleep with my mouth closed just cu because apparently it's better for you yeah um the Nar I mean it's basically just plastic it's like a plastic thing that goes over your teeth yeah I mean everyone's complaining about microplastics right so how do you you can solve for the microplastic piece the whitening piece totally and then what I do this is combining our habits and you can I've been wearing sleep tape for like seven to eight years before it even became cool and like that forces me to use my nose to breathe so all three of those things I think you're good cuz

[19:58] didn't uh Sam and Sean talk about that mouth tape business that does like 14 million a year yep that's just good messaging and good storytelling and good branding totally and what's it called hostage tape hostage tape yeah I mean I wonder what other opportunities exist where the product exists already and you just have to Rebrand it Rebrand it yeah I mean all over the place okay like okay I'm Asian right I like you're Asian yeah you guys can't see me on the video but like Asians like wearing slippers that's my point and so how do you create like a better version of slippers like the Americanized versions like we like

[20:34] wearing like bamboo slippers um reason because like you know it's more it's more Airy we'll just put it that way um but yeah how do you brand something where it's like anti sweat slippers and bamboo is actually good for that totally yeah totally someone should do that bamboo Linens became really big recently yeah yeah that's the other thing is that what you use uh I don't but I've used it in the past I think there's a huge opportunity like startup ideas wise to see what's working in one culture and bring it to another culture yeah because each culture has like good habits yeah like you know Indian

[21:11] cultures they're very um very like Buddhists anden I that's Asian cultures too I heard uh I was just talking to someone about this like the idea of a supper club which is a place where you go for dinner that turns into Club yeah is actually not that popular in America but is popular in places like Europe mhm and is this a supper club so I thought it was supper club or and then I heard on a podcast someone said a British person said super Club Supper Club interesting yeah oh well a British person must know English better than us so so anyway continue yeah a Canadian

[21:49] American what do we know but yeah like um this isn't an internet startup idea or anything but like the idea around supper club which like I said like you you know I remember in Montreal I used to you know I went to a few of them where you'd sit you go with a group of friends you have dinner and then they kind of like remove the chairs after and it kind of like people have drinks stay around some dance whatever y it's like okay how do you bring that to another another city right and it's interesting I think you can combine that that like we're we're now

[22:19] moving into community so that piece for sure like I think that's a good idea yeah but also like we talked about EO and YPO what about EO for like um certain Community types right so like we know Sam started Hampton but um I have a I know someone he started a dental entrepreneurs organization Deo wow right and Neil and I we just started agency Owners Association right um and I think people crave Community but it's like you need specific Community too right and like YP and EO they've been around for a while um there's a lot of space I think totally yeah I have a friend who has a

[22:55] Hampton like competitor called Ben Wise oh interesting and it's like for CTO and CMOS that's cool yeah Chief remember that Chief yeah Chief was for women entrepreneurs or I think it's just women Executives women Executives that's right um so I think it's sort of like the unbundling of uh YPO yeah yeah and yeah there's a ton of opportunity there and the cool thing is it doesn't cost a lot of money to get going like what do you need a brand yeah a landing page and a vertical yeah communities and agencies like low capex good to go yes are you are you still bullish on I mean you run

[23:35] an agency I used to hate it yeah I mean because I I come from working in Tech right I'm like Oh my poooo doesn't stink I I'm too good for a Services business um but like you know the PO I do with Neil like just looking at numbers we talk all the time and pre 2022 if you're at five million EA that you can sell for 15 to 20 if if like your agency is really good um 15 to 20x and so that's like a hundred million business if you wanted to sell but then the other thing is if your agency's doing you know five 1020 million in profit a year that's an

[24:10] exit for you every single year yeah and then then you can sell later if you want and so I think with my um my founder Buddies the consensus now is like no like you want to build something generational forget a decade like 20 30 years and we're just like let's just keep compounding and I think any business like it's a it's a boring business it's not sexy but um it's also what I know and like the audiences that I've created like it just makes sense to funnel it into that so it seems like the best engine and then I can also build cool products and services especially

[24:40] with AI being so deflationary so it makes a lot of sense to me yeah and you yeah you can incubate software products I think um I mean this Noah Kagan doesn't run an agency but I had him on the Pod recently and he he was you know he has appsumo mhm is doing really well yeah it's 80 million a year 8 million a year but he's got all these like kind of sass software products that he's spitting up on the side yeah um yeah well I mean let's use him as an example it's like he had Sumo back in the day the pop-up thing and that quickly got up to eight figures I

[25:13] think yeah um and but then it didn't work out and then but he had like a lot of things going on and um he was sitting in that seat and it just like you know focused at the end of the day is is is he I think he he realized how important that was and I think I just got punched in a face so many times I'm just like things are a lot better when I just focus you know um so I'm just very bullish on agency it seems Seems like you're like that too and you have your own model it's like Community First which I think is genius and then agency

[25:39] exactly yeah other than paper performance any agency ideas or any spaces that you think over the next 12 to 18 months there's opportunity to build in yeah well I mean we probably have the same mindset here AI transformation agencies like everybody like digital transformation is still a thing right now now it's AI transformation um I think I mean look at boring marketer right like AI assisted content yeah um I think we're going to see more agencies doing programmatic SEO too yeah because like you know you have this one to twoyear window where you can do it and I think search just changes um so yeah and I think I think we're going

[26:17] to see more I think creative becoming more and more of an X Factor yep and um it's really hard to find a damn good creative agency so yeah I like it Eric where could people get more of your ideas yeah uh just Eric oiu on Instagram or Twitter and or you can just go to the search for leveling up Eric Sue on YouTube and uh that's where I'll hang out too amazing all right thanks a lot man thanks for having me

[26:56] later

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