# Meet the man who growth hacked his app to 1M downloads

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=x_icl0CzOfA
Duration: 55 min
Language: English
Words: 10062
Transcript page: https://viewrankai.com/tools/youtube-transcript/x_icl0CzOfA

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[0:00] today I want to talk about uh something that I think you're one of the best in the world at which is getting attention and going viral so Mo many people don't know Chris Joseph's and that's okay because they have seen the Nancy Pelosi tracker or the Michael burry tracker or they've seen what you've been you know the Le the recent thing you did with the UFC uh and getting a lot of attention there so what I want people ble to get out of this episode is by the end of this they'll be able to internalize their own Chris Josephs and whatever they're able to do they'll be able to

[0:41] come up with viral ideas to get millions of people to engage with their stuff do you think we can do that today yeah yeah yeah I'll try and uh kind of unveil the curtain and start time [Music] uh I've been on your podcast before and I think like the theme of that one we did a while back was um we call it like Trend hacking when you know the analogy I like there was uh you have a river of conversations going on on social media and there's different boats that go along that River as a brand if you can kind of throw a a life jacket or a um

[1:24] any any sort of thing to hook onto that boat and let that Trend take it with you your brand you can kind of get growth with that I think with this one it's a little bit more of um like this idea of and this will kind of set the conversation well is I don't see myself as a marketer I don't see myself even as a growth guy I see myself more as like a social engineer and like what I mean by that is social media is all built on algorithms and it's just one people one kind of side of the marketplace of the the attention span and then the other

[1:53] side on our side it's like how do we algorithmically and scientifically come up with a form formula around our content that would work on kind of both sides so as a social engineer like the things that go into it reverse engineering viral ideas reverse engineering a tweet that is kind of written a certain way so that it gets 20,000 retweets as opposed to 15,000 reverse engineering like if you're going to sponsor the UFC what's one thing to do you could kind of put autopilot on the on the banner or you can kind of really think through like how do we get this thing to get even more vir which I

[2:30] have a fullon kind of calculation I'll get into and um how do I add in the different variables for that one piece to go viral so as you kind of mentioned um yeah we have the Pelosi tracker autopilot it's the first app that allows you to automatically copy politician stock trades that's kind of a viral idea in itself um I've personally built that Pelosi tracker um with the help of my team it's not just me but um to around like 750,000 on Instagram we have another account called the politician trade tracker which is around 700 50,000 and our app has around like 1.2 million downloads $300 million invested um

[3:06] things of that nature so the story on the UFC was a lot of people know the idea of the Pelosi tracker but not as many people know that autopilot is the company and the product that powers the Pelosi tracker so say 100 people know Pelosi maybe 20% of them know that autopilot is the team behind it how can we kind of start cre that narrowing that Gap and getting more and more people to understand that autopilot is associated with the Pelosi tracker because the Pelosi tracker has such good will the UFC probably three weeks before their big sphere event reached out to us and it was like Hey we're big fans we'd love

[3:46] to Market with you guys or we'd love you guys to come and sponsor kind of some of the upcoming fights and we kind of thought at the beginning like we don't do any sponsorships we've never swung big we've never done anything like that maybe now is the time because the UFC is great Dana White Joe Rogan's there Trump goes a lot inv that's like a politician the majority of their fans are Libertarians like that would kind of work well and we said like look like let's let's kind of think it through and let's go from there uh it's a long long story but um the way that we approached the the

[4:19] actual advertising of it was we haven't really gone too public with this stuff yet I'm going to kind of work on making this viral so probably after this comes out you'll see these things on social media but we realized like as a small startup and this goes to the formula idea sponsoring autopilot or sponsoring the UFC is one thing that is cool that'll get brand recognition but how do we kind of take that to another level the way that we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual ad so that

[4:52] was step one what did that mean invest like a politician in red white and blue directly on the back of the octagon figure out a way to get it placed so that it's on the noon timeline or the noon um vantage point so that anytime they're talking you know we're right there another part of that is create the funniest ad read as possible for um Bruce Buffer when he did it he came up like and now autopilot if you wanted to copy a politician stock trades well now you can go to join autopilot.com and invest like a politician today like writing that pieces of content so that it goes viral

[5:31] and it can be clipped is another piece of it and then um I'm rambling here but then the last piece of it is um how do you create viral moments aside from the actual uh sponsoring of the fight normal Brands they would just sponsor it their marketing team would be like that's it it is kind of it is what it is we'll hope it Go vir we'll hope it goes viral we'll hope it kind of blows up us on our creative kind of social engineering team we're like that's not enough we need more and more chances more and more moment moments to create virality and that's where we came up with the idea of

[6:02] wouldn't it be funny to send a fake Nancy Pelosi to the fight put a front row have a whole Vlog style be with her wouldn't it be funny to get create this whole slogan of Pelosi 2024 invest like a politician slaping on a cyber truck and start driving it around and then can we kind of create virality from that I have learnings in kind of what went right and what went wrong with that which we can kind of dive into but that was the the general approach with the UFC it was create the most viral campaign possible for the actual event and then create viral moments that could

[6:34] kind of support the actual event to increase chances of virality shh don't tell anyone but I've got 30 plus startup ideas that could make you millions and I'm giving them away for free these aren't just random guesses they're validated Concepts from entrepreneurs who've built hundred million plus businesses I've comp pile them into one simple database compiled from hundreds of conversations I've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next cash flowing business

[7:27] is waiting for you okay so during this pod I actually want to go through step by step and just break all this stuff down but Step Zero was well okay before I talk about Step Zero you basically said that the UFC reached out and was like hey we want to sponsor you know are you interested in sponsoring this event Step Zero was you created meme pages that had millions of follower so you created credibility uh so that you had access to something like UFC if you know for someone who wants to create a meme page similar to a Pelosi tracker but in their space um do you

[8:08] have a framework for how they can go ahead and do something like that yeah yeah and I think it's possible in every space um it's happening in the seed oil space there's an app out there now that is kind of capturing the seed oil things Joe Rogan um retweeted it the other day it's happening in kind of the hedge fund space with our burry tracker the Pelosi tracker and I think it kind kind of get more and more the the way that we approach that is um it's controversial but it's you got to have a little bit of a controversial take to it like the the

[8:39] attention spans of people are so short that you need to be able to have your product and have your Niche and Have Your Meme page adapt to the different news Cycles as they come Wall Street bets is a good example that does this well like they were Finance but now they got politics they got inverse Kramers they got this and that and they can use any piece of content kind of narrowed down to their thing with autopilot in the Pelosi tracker we started off specifically with Pelosi's trades and then moved over into politicians trades and then gotone into hedge fund stuff and then kind of um were able to use the

[9:10] trend hacking method that I spoke about earlier and I can get into now here too but um that's kind of how we we did do it if I were to uh start one from scratch what I would do is I would kind of probably take three approaches and this is specifically to Twitter Instagram is honestly even easier in my opinion I think Twitter is harder but step one is I would create an actual account of a the name that someone would follow like Pelosi tracker it makes sense um we have other ones that are going to be coming soon it's going to called like stop the spend stop the

[9:41] spend is perfect like what are we going to be do when we going to talk about that we're going to talk about how the government spends so much freaking money oh if I'm seeing content like that I'm gonna follow an account called stop the spend because I want them to stop the spend um Michael bur tracker that's another example so any piece of content or any account that is in your Niche or in your space that you want to build the meme page account um don't be afraid to name it as like something as simple as that no one follows Brands everyone follows movements everyone follows um

[10:08] like people so that's kind of the first approach the second approach would then to do the reply guy stuff the you know if elon's tweeting come up with a good comment typical stuff that everyone on Twitter does and the third part though is you really got to dive deep and become like an investigative journalist with um some of your content if you're going to take that approach you can do the meme stuff but the investigative journalist and like this is the really really important part that I think a lot of people don't understand is this stuff builds your account credibility this stuff builds your virality so the meme

[10:43] builds virality investigative journalist builds credibility and marrying them together then you have an account that's an authority and if you're not an authority in the space you're kind of just mixed in with all the other accounts but if you are that one Authority like the Michael bur tracker that is follow by hedge fund people because we have built out enough Authority in people's minds to be like that is an account that follows the hedge funds and I can trust that account that's how we kind of would do it from um that's how we've done it in the past and that's how I'm going to be working

[11:14] on a whole workshop and again I'm saying this is kind of accountability it's like I'm going to make a new account called stop the spend and I'm going to try and run this Playbook to build an account that highlights the Ridiculousness of the government spending and things like that that's how I would do it though then I would take that account those those pieces of content and I would translate those over to Instagram you could take a post put it as an actual real Instagram is pushing reals these days you then could take those posts and put them on Tik Tok Tik Tik Tok is pushing carousels but as long as it's

[11:44] controversial and as long as it is um informative or funny that's how you kind of grow the things to uh the scale that you would want so the investigative journalism bit can you give an example of you know one trust building exercise you did using investigative journalism that really really put maybe Pelosi tracker or bur tracker on the map yeah yeah yeah I mean and I do them probably once or twice a week but earlier on in the early Pelosi days and these aren't built for virality again they're not built to like the investigative journalist piece aren't built to and they're not supposed to get millions of

[12:23] views but um if you remember back in 2022 when everyone was talking about the political stock trading we kind of did have two different approaches to this like we had the Pelosi tracker it was around 30,000 followers it's like do we go the meme accounts do we kind of just create funny Pelosi talking on the phone hey I want a hundred million dollar of this like that will go viral and things of that but the investigative journalist piece is like if you take a piece of content and say Pelosi bought envidia one tweet the the meme one Pelosi bought Nvidia can't believe it's inside of trading that's such corruption you know

[12:58] I can't believe she's allowed to do this that's kind of the the viral meme page the investigative journalist example though is like Pelosi Bond Nvidia interestingly six months before that they passed the chips act which they allowed to have $40 billion of Investments that $40 billion of Investments trickles down to us-based companies which is around 13 billion of it x amount of that could go to Nvidia this may be why she's buying follow from more to come and that's the sort of investigative journalist then that then turns into an Instagram reel it turns into do a Tik Tok and it builds um accountability and Trust because no one

[13:34] else is doing it to that degree everyone is doing the fun meme page stuff that gets tens of thousands of likes and that's honestly why a lot of the meme Pages don't like on a product guide they like their product is selling advertisements whereas with us it's like we have a full-on product built be behind this that makes millions of dollars because we have put the time and effort in to make sure that it provides value cool all right Step Zero check uh Step One Step Zero check you have the accounts yeah you have the accounts you have the accounts uh maybe you've gotten it to you know 50,000

[14:11] followers you've built some Affinity which I think is something that most people don't think about when when they think about building a Social account they're thinking about attention not Affinity but you're saying build attention and Affinity what's the next step uh in the process and like what have you learned from the whole UFC thing yeah so the next step is once you have attention and affinity and Authority you then can start becoming like adding in creativity if you think about New York Times you think about like they don't have that creative angle that vibe that oh go do cool content just for the sake of it and people then

[14:48] build loyalty to your brand that's the next stage of it so we were able to with the Pelosi tracker kind of build Authority Affinity attention but there's no major loyalty there's no one people stepping taking a step back and be like damn like that that company's cool liquid death has that though Red Bull has that Apple has that Nike has that because they do cool stuff and then they marry it back to their own page when the UFC reached out like a perfect kind of two-way example going back to the original thing is like we wanted to sponsor with them because um it adds virality trust you know this and that

[15:24] but the two approaches is we could have just gone the approach of like we'll just sponsor with guys you guys will build trust for our community and we'll tell the community that we sponsored the UFC everyone will be like oh that's cool you know cool they sponsored the UFC that's great they have a cool product but when you do the Loyalty stuff where you kind of get into the creative angle this is the first time we've ever done this it's do something so cool that people will REM take a double take and go tell their friend about so when we did the auto the UFC approach when we

[15:55] were like kind of doing the whole strategy around it it's let's create that cool invest like a politician thing put it on the noon camera angle and see what happens that may make us go viral let's take a fake Pelosi send her to Red Rocks in Vegas have Mike MAAC have the nek boys gamble with her because there's going to be content there that's another viral piece let's take a cyber truck and put Pelosi 2024 invest like a politician under and have a driver all around Vegas getting flipped off giving away TV shirt uh giving away shirts that's another viral piece to it and when you T kind of

[16:33] take a step back we've done two things with this whole thing one we've sponsored the UFC as a brand that's important that's creative that's smart but two we've maximized surface area for virality which helps offset the costs and creates content that we then can use on the pages that we' built to build the loyalty and to have people be like damn that company is cool I I like that company like that that was the goal of the UFC it was to not to drive downloads not even really to build out brand awareness but to put autopilot on the map and differentiate us from our competitors to be like that's a cool

[17:07] company that I like because they're swinging and they're doing fun stuff and if you don't have if you didn't do Step Zero and you don't have the meme page for example and you still uh sponsored the UFC and you did it in this really smart way what people can also do and I'm curious your opinion on this but what people can also do is get that content and just reach out to different meme pages and be be like hey I'll give you $500 for you to repost this or whatever you know you could rent that space if you don't want to actually do the work yep 100% 1,000% and we we aren't

[17:46] able to do that as much anymore because of um we're a registered investment adviser and once you're on Raa as on the autopilot side you you got to be careful with payments and things of that nature but if I weren't a registered investment adviser that's exactly what I would do there's there's a great YouTube video by the yes Theory guys talking about the the fake Justin Bieber with the burrito what they did was um they pretty much spoofed the entire world into thinking that Justin Bieber eats a burrito sideways but what they how they sparked it was they planted that piece of content on Reddit and then they sort of

[18:21] kind of manipulated the algorithm to get that thing to go viral in the whole kind of world it took it by storm with autopilot what we with the UFC stuff honestly a little bit of a failure on our end was we didn't do a good enough job planting these different pieces of content places to spark that original virality We relied on our own social media channels which worked it it it did great for us but um a learning on that was like there really is so much power in having someone else post about you and kind of having them be the validation for you uh that goes beyond

[18:54] just anything that comes from your own brand especially when people know you in the space because they know you got money they know that like you can pay and it it just becomes a harder game to create organic virality around so a last part of the strategy which um that goes into the UFC thing is you build up all these cool viral viral ideas you hope they go viral but again the idea of 5% 10% 15% 20% 30% the last piece of it is how do you get free press and Free Press is hard because you get pitched all the time Fox News wants to write about you

[19:25] but give him 10 grand you know it's expensive to do the way that we've kind of done it that's worked well is everything kind of marries back to this idea the investigative journalism becoming an authority being a content creator that people take you seriously and then providing high quality content so the New York Post has already covered the UFC setting a fake Pelosi maybe we'll get more maybe we won't but the way that we got that organically was we have a great relationship with a lot of the reporters that cover these spaces because for the past three years I've built out an email list of anyone that

[20:01] has ever written or talked about politician stock trading and they are in a beehive I send them an email anytime something is interesting that comes out you know hey Pelosi made this trade here's all the information if you want to write a story about it go for it hey this politician did this here's all the information if you wanted to write a story go for it hey we sponsored the UFC it kind of went viral it was kind of dope here's all the information if you want to write a story go for it and that's I think like the importance part that people don't understand about uh

[20:30] being like if you really want to be a good growth marketer you got to have your hands everywhere and I recommend to people build out a email list of reporters that cover your space and don't sell your product don't sell you just give them high quality content make them feel like they're always in the no with their space because when they do want to write about it or if they do they turn to you because they see you as an authority and they start quoting you they start featuring you and that that's uh the last part that we're going to try um and make work with the UFC as well

[21:04] and how do you how do you scrape that list is that a manual thing that you go and just have to oh yeah yeah purely three years of it I mean Twitter's a big thing and also like the last we're spoiled by this but you know this is just from years of hard work it's once you have an account that is an authority you can DM people and people answer like we we've dm' with the we've dm'd with tulsy Gabbert um we invited Mark cubin to the UFC fight he was doing um he was doing Shark Tank we've we DM people all the time and a lot of the

[21:40] news reporters they follow the accounts we can send them a very quick DM hey Chris I'm behind this account we have an email list that we update people with interesting and suspicious trades if you'd be interested in kind of getting added to it just let me know and they all say yes why would they not uh but yeah there's no scraping there's nothing like that it's just pure pure grinding of anytime you see an interesting article find them on Twitter DM them get their email add them to the list and then just start sending emails out and the the best part about getting press especially TV press is that you know

[22:15] once you get for example a 2-minute CNBC clip it's not about the 500,000 people that are watching CNBC at the time it's actually about repurposing that clip putting it on social and when not a lot of of people talk about putting some paid behind that to even make it go further yep 100% yep yeah we were featured in ABC uh they came in they flew us out this is also another this just so much the the cool thing of what we've done with autopilot is um people are fascinated with us because it's just like I'm I put my face out there like I am behind the Pelosi tracker I'm not

[22:52] afraid to you know will I die tomorrow like all that conspiracy stuff but people uh respect it appreciate it then they realize like oh it's just like a 28-year-old guy that yeah I'm not rich I don't have millions of dollars I don't have access to these things I'm building this for the community and kind of people get interested with that I put myself out there and then ABC news they do a whole feature set they fly out they interview us we crush it they love us we love them we take that piece of content we put it on Twitter or on Tik Tok goes viral on Tik Tok we take it on Instagram

[23:23] put it on Instagram and then bar stool picks it up and it's like just const L getting content out that makes yourself an authority is uh important um for every angle of the the growth side 100% okay cool and uh so what's next yeah yeah so so the plan of what we're doing now is we have all this content we haven't kind of fil uh shared the video yet but we literally did send a fake Pelosi to the fight she was sitting there in the front row with Mike m there's all these pieces of content around her the New York Post already kind of took it up they they created an

[24:05] article about it I'm going to be sharing a lot more content on our social media accounts around the the cybertruck the UFC is about to put up a story of us that I think is going to be really interesting and then looking back if people are listening to this go check it out because um you'll see like the formula of what I've done going back to the surface area part and this may be helpful for uh because this is just scientifically how I think about all this stuff is quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few

[24:36] years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in

[25:13] their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com sponsoring the UFC gives you a 10% chance of virality one out of 10 sponsoring the UFC and sending a fake Pelosi gives you a 15% chance sponsoring the UFC sending a fake Pelosi having a fake cybertruck gives you a 20% chance and the more and more stuff that you can do to add to that chance of virality is the name of the game I think in like the growth team and the social engineers and um kind of people in mys space so we're

[25:48] going to have more stuff coming what's next though on the marketing side and on the growth side it's I mean it's two things one on the product kind of without getting into kind of boring everyone on autopilot the cool thing we're a marketplace now so we're going to have people actually be launching their portfolios and we're going to be building content around those people like a Kathy Wood for example she can launch a portfolio on autopilot she then can monetize it we grow it for her we're all happy our end users are happy but in the other marketing side it's to double down in this kind of Pelosi idea and

[26:22] this is a bet that I'm going to take the same way that the nek boys are famous for these skits these pranks liquid death has they're known for these kind of crazy commercials dual lingo has their owls there's a world where we create kind of consistency around this Pelosi 2024 invest like a politician why do we want to get her reelected so we can keep copying her stock trades that I think is going to be the theme of the autopilot marketing for the rest of the year uh and it's going to be building moments around that there's something going on at Rumble in Florida that we

[26:54] might go to there's another UFC event maybe we sponsor um and it's just taking learnings from those and doubling down in the consistency of it all in an effort to get just people to love the brand like I I think people underestimate how much loving a brand matters especially in this world because no one really has any Affinity to Brands much but people have Affinity to people like the Greg Eisenberg podcast I feel like you guys probably have a loyal devout following of kind of your top five or 10% on autopilot that's what we're working on that's what we're building on and that is what comes next

[27:29] I think uh the other smart thing that you did which a lot of people don't do is they create a meme page they create a set of meme pages and then they create a product that has very low LTV but you're you're in the complete opposite like your you know Robin Hood TDM Merit trade companies like that will spend hundreds of dollars sometimes thousands of dollars to acquire a customer um and you're doing it pretty cheaply and smartly so I think that's really smart um I want to I want to actually shift gears we didn't talk about this but I actually built a meme page in 2020 I think

[28:11] 2021 and it was in the plants space back during covid when everyone was like getting plans for their office and stuff like that and we built it just for fun um and I want to get your brain to see if you built this what would you do next so I'm going to share my screen and we're going to do this live using your framework uh your scor card basically that you've created let me screen your viral scorecard yes so this is kind of crazy so this just to go just to show you how easy it is sometimes to build a meme page this was built in in a couple

[28:54] months maybe one a couple yeah one or two months and we also built a Twitter page which is now defunct but it had 500,000 followers and the idea was we didn't create any content and for people are listening on audio uh you can go to YouTube and see the page it's uh I need plants I'll try to describe it as best as I can but it was basically people would send us pictures of their like good-looking plants um and people like plants they really you know they like being plant moms plant ads and I used your kind of idea around uh the usernames I need plant

[29:29] um the difference between yeah the difference between um what you built and what I built here was um I think you can make more money building uh building a stock trading app than you can in the plant space that being said people are making millions of dollars a year doing you know AI plant identifier apps so my question to you is you own you know I give you this page as a gift using your method ology what type of content are you posting how are you thinking about a product to create which type of events would you sponsor and where do you take it from here yeah yeah yeah I love it this one

[30:11] uh reminds me of um in a lot of my ideas will come from that this have you seen the page of the people that uh it's called like I love this stick or something like that they send in content of like cool sticks they find around on social media um I I don't know what the name is but official Stick review Yeah official Stick review 2.2 million have you seen this account no so it's brilliant brilliant what they do is they and I think there's psychologically a couple reasons behind this what I would do is so yeah if you watch a video it's it's just people

[30:47] sending in Stick reviews because it's funny people like them you know um there's a world where this becomes a plant one too where you know you got a lot of you on your original page actually let me go back the reason why this is important is on Instagram growth comes from reals so you need videos and you can make one video around kind of looking at the plant this and that but the reason why this stick page works so well is because you have the commentary of the person and it just people just like it it's authentic it's real it's fun so first step with the actual um

[31:23] yeah like look at this guy you know just brilliant it's smart um looking at the the Plant Page the first thing I would do is I would start trying to build out a strategy around this where I would go I would personally film myself and just create commentary on like me talking to a plant the same way I would talk to a puppy or the same way I would talk to a kid and' be like this is my plant blank you know I've been growing it for this long like look at how pretty this one leaf is it looks like a heart like this is how I'm going

[31:53] to treat it I'm going to do this this and this and I hope it doesn't die you know things like that and eventually if you kind of build out enough um uh pieces of content around that you create open for submission and then you have everyone in your community start sending in videos of themselves reviewing the plants and being like hey this is my plant I'm in kind of uh Augusta Maine I've been growing this thing and kind of this is for the community the same exact way that stick one works and I think it's important because one you get original content two you get content from people that uh are

[32:32] enthusiastic and like your community and kind of can relate to other people and three probably the most important part is if you've noticed on uh Instagram the most viral stuff is funny and that's I like even like look at this right here I don't even know what what is that one with 130,000 uh uh when one of your plans dies ex exactly when one of your plans dies funny it's funny someone's just crying but you have room for a new plan yeah yeah it's brilliant the most viral stuff on social media is funny and that's I think like like the stick thing 2.2 million views that's just people

[33:16] reviewing sticks why is that it's just funny um so creating the content strategy around your me especially Your Meme pages that is built just to be funny and kind of make people laugh is the last way that I would do it and then I would introduce the product that you were mentioning create an AI plugin take a photo of the plant AI identifier charge 10 bucks a month 50 bucks a year have it in the linkoln bio use it in some of the videos and then um start making money because meme Pages again like I the the hard part about the meme stuff is a lot of

[33:54] the or original ones they don't have a product around them because they bu an audience just purely around content and memes the meme Pages these days now can be translated into a product um similar to the Pelosi tracker that can make people a lot of money if they uh do it right and also like provide value like I I'm sure people will like this idea of um identifying plants but that stick one is good right it's like random so good and that's why you know the stuff that works is scroll stopping and that is scroll stopping you're like wait is this guy reviewing a a stick yeah exactly is this guy reviewing

[34:33] a stick and it it's hard to remember that like even with my content the we have 700,000 followers and the ups and downs of the vi of the algo is crazy and it's like you can get into this path of um or this this trap of just posting just purely funny meme 10 to 15 second pieces of content but the problem is again going back to my original point that may get you 500,000 views but like your informative legit one that you put in in time for Authority gets 50,000 views you still have to do both and even with the plant one um that is I think

[35:10] like the the key to monetizing your audience the best via products is you can't just go full meme you got to go Authority or else people will just scroll right by you and not take you seriously which is also by the way Greg like why a lot of these influencers these earlier ones don't make money that much either like I don't know if you've ever eight or nine million followers and they put a link in in a story and no one clicks it meanwhile the people with the 100,000 followers put a link in their story and they get 10,000 clicks I I think it's like the time you launch them

[35:41] is under a different era and uh people have manufactured their pages to work in those areas I agree I think that's a good point if you uh if you want if you were thinking of sponsoring an event I don't know just any sort of sponsorship you know and for this plant one how would you how would you think about it I have no idea what well so I don't know what type of events kind of even go on with it but um I don't even know if you would have to sponsor it to that degree because you're not kind of necessarily building an out what I would do is I

[36:18] would go to the actual events and do Street interview conversations using the app um I I think about it there's a lot of money to be made in these apps this a plant one uh but I I would uh I wouldn't necessarily like you could sponsor it yeah for sure but um it kind of use that like the the interesting thing about what we did with the UFC was the UFC sponsor was important people have kind of said to me like why do you need the UFC sponsor why couldn't you've gone viral with the Pelosi tracker and the because you need some sort of authority in the entire ecosystem of the content

[36:51] strategy so if we didn't sponsor the UFC we would have just been like oh you guys sent a fake Pelosi that's lowers the chances of virality uh if there was a plant exposi um I would sponsor it and then would go with a T-shirt and I would start using the apps I would be interviewing people I would be having fun creative content how many plants have you killed in your life you know things like that uh that's the approach that I would do and honestly you could probably do it across a lot of things bird watching apps um animal app like I don't know what other niches there are there's just

[37:25] so many uh that what I would do and I bet you could probably make a couple million pretty easily honestly so when it comes to sponsorship of events the best sponsorships are kind of the ones that you're like why are they sponsoring it like why is this you know trading app sponsoring this UFC fight so I'm here in Miami and it re it was recently the uh the gun show in Miami it's like one of the biggest gun shows uh in in America and it's like imagine I need plants sponsors the Miami gun show and it's like don't kill people or kill kill plants instead of people I

[38:12] don't know you know something like that and then you create content around that that could be really cool that's one idea yeah one and the second idea so funny yeah I wasn't thinking about it yeah well you you you gave me that idea when when you were like killing plants and I was like okay killing plants guns kill people plants don't kill people there's something here 100% And that's like such a that's a good uh that's a good thought with autopilot I wonder what we could do with um like the stuff that we have coming because I don't know how expensive it is to kind of do that and then the strategy

[38:48] that I would run with that as a plant company is I would run that get a banner take the photo of it then go to a big big underestimated piece I think of Twitter and Instagram is people have built livings off of being social media news people um there's this major guy he's a British dude he's got bright blue eyes handsome guy on Tik Tok I think that's why he crushes it he's a British dude and I don't know if you've seen him on Tik Tok all he does is just talk about the news he's like 24 and he got 11 million followers and he just talks about

[39:23] interesting stories um on Instagram or on Twitter there's people Colin rug there's the Mario uh Nar naral and they just they're looking for good content they're looking for creative stuff and if you can kind of even go then you you sponsor it uh the don't kill plant don't kill people kind of thing at the at the NRA event as a plant company you then take those and then we talk about what we we said earlier you plant it plant um you you feed that that piece of content to these news people and say like hey we did this thing we we think it's pretty funny if you're interested to cover it

[39:59] let me know and we can uh hop on a call and maybe you get the organic kind of posts on that nature and that's what um that's again what I think we didn't do that well because we are in Raa now and you run into a lot of legal issues with that but that's what I would that's a great idea with the plant thing and honestly that that whoever's running that stick page they should launch a um like a Pokemon go catch them all stick app you know totally like they have so many users it' just be funny charge 10 bucks a month and see what happens

[40:32] totally that's such a good idea yeah um you want to hear my other idea yeah this is the startup ideas podcast so we could uh we got so this has been my hot take this has been my this has nothing to do with autopilot this is in the the the beauty brand era industry because I think like um there's just so much money in that because there's so many influencers uh and I'd be curious to hear your take on this but I have I'm kind of bullish on it for two reasons the idea is guys ages you know seven 15 I only say 14 to 25 they

[41:13] watch um live streaming of people playing video games why because it's cool it's fun video game stuff they watch Logan Paul there isn't really a world where that has translated over to the female world and I think like what what girl kind of 17 15 have had to um end up with is uh get ready with me videos you know one minute get ready with me vlogging Alex Earl Emma Emma Chamberlain and now kind of if you've seen on Instagram there's Trends around like girls just kind of get get dressed with me let me share my fit with you I think the next thing is the same way

[41:52] that 15-year-old kid boys watch other boys play video games I think think there's going to be a world where girls should launch their own live stream shop online shopping channels where it's them just going on 10 to 15 seconds maybe a minute maybe two minutes and they're just filming themselves online shopping it's like all right I'm gonna wake up like what do I want to what do I want today I want a t-shirt let me go to my favorite Pages oh I think this one will look good I don't know about this one chat what do you think about like kind of this one and they build a whole

[42:24] shopping experience around you just online shopping I I I think that is a world where that can turn into the same monetization efforts as boys watching video games of other guys girls watching other girls online shop and I don't think anyone's tried that and I see it as like the next evolution of getting ready with the makeup putting your outfits on fit checks to then I'm this is like what I'm shopping for online shopping experience and I think girls would eat it up that's my that's my pitch to cont cont creators out there go film yourself online shopping and see what happens yeah I think I like this idea for so many

[43:03] reasons one is it's a behavior that's happening already so you're kind of just unbundling it and you're just putting on its own um its own platform I think the idea for this to work it's going to need a name that's just like super super uh catchy while you were I mean this name isn't isn't right for this idea but while you were talking I was just like oh my God does someone own get ready withth me.com because that that is such a good domain wow yeah someone someone owns it unfortunately but like someone go acquire that domain like that is the perfect domain maybe actually I was

[43:42] going to say it's not perfect because it's like but you know what it maybe it is perfect get um so or even just like grw grw oh man that's so good hold on let's see if that's taken I might just want to take that I see this is a billion because like you know like the whole um Neil Patel went on a podcast and I I know that uh Gary ve they've been talking about this idea of like online shopping like live shopping is going to come to America it crushes it in Asia but it hasn't translated to America and I don't know if online like

[44:15] live shopping in a third party me sitting there on my phone watching you sell me something will work as well as you just watching me shop you know cuz like if I know this through all the the girls that I know out in la la is run with this stuff they're all posting videos of themselves kind of fit checks on Instagram on Tik Tok every comment is literally where'd you get that shirt where'd you get those shoes where'd you get those pants like why don't the girls just film themselves shoping and be like this is literally where I got it you know it's like and like the cool thing about it is

[44:50] like it's such low hanging fruit that it it follows the um what's her name uh strawberry milk Bob like her her idea she sells the bikin she just hops out she's like H she just talks and like half of the videos there's no ending to it it's just nothing it's just funny like I can see a world where like girls a lot of people don't know a lot of people listening to this might not know her so just for folks who don't know she's got like a couple million followers at this point and she she's like just a girl that you know people want to hang out with she's funny

[45:26] and she's and she's got this bikini brand that she like if she does a 100 posts only one out of a 100 she actually like promotes and she crushes it crushes and she's now built out of reality TV because her sister is um coconut milk mob or something and then she had this boyfriend who they called him Brad and then Brad launched a golf like merch company and then she then launched a female golf merch company they're just Hustlers I I respect them hard but like I think your point on that is so they don't sell they just they just live and I I I I think

[46:10] girls love that about other girls with their content I think the next step of that though is like people would die to see her scrolling through her phone shopping for herself I think they would watch 30 minutes of that um so I I whether that becomes a full-on product I'm sure it could like I don't know why um uh twitch couldn't do it but I think twitch is just it's branded too much as a video game site someone should build the twitch for online shopping 100% 100% if you like this idea Post in the comments we'll be in there so I would love to see this become a

[46:48] reality people are actually taking ideas that we're putting out on here and they're like building it like almost every day I'm getting a DM being like I took this idea so uh someone might build this what what other ideas have there been I I I've listened to a couple like some of them are kind of easier ones for like oneoff apps and other ones are like like I think this one is like a venture scalable business the the online shopping for girls yeah so I'll share my screen for a sec so have you seen this AI Haggler no so I I uh I talked about this

[47:29] on a pod I was like wouldn't it be cool if AI can just haggle for you and this guy did it and um he he the use case he has is basically like there's a there's a world where you can just use a phone agent that gets you a better hotel price so says r r AI agent calls hotels and asks for a discount for your last minute stays if you never ask you never know and and he posted it on Twitter he tagged me in it he's like I took your idea and it got like four or [Music] 5,000 okay I'm gonna I'm gonna I got

[48:08] four or five thousand likes on Twitter I'm gonna just play this R AI agent calls a hotel in Columbia speaks Spanish gets a discount on the hotel rate from 410,000 peses to 350

[48:33] [Music]

[48:53] you get the idea basically uh you know he's he's getting a a deal because he's booking direct and he's charging five bucks for every phone call I think so people are like taking these ideas and the best part about that guy is that he didn't know how to code at all he like learned to self code W so it's full on AI yeah it's crazy yeah that that's that's that's that's the partly I'm you know I love my job I love the the startup you know we're crushing it with auto or we're trying to crush it we we got a long way to go with autopilot but um we're in it for the

[49:33] Long Hong I I get envious a little bit of these people at Google these people at meta it's like you guys could be launching these oneoff things like constantly like what you should be and I think like an example like that especially now if like that guy can do it he can learn how to code it and like there's clearly product Market fit with it because like why not why not do it um more and more people should be launching stuff like that that's it's cool that uh he actually followed through with it though it sounds like do not pay if that and yeah it's similar it's funny we

[50:06] the uh so I don't know you you've been to our office in LA but for those that don't know it's uh we have a little startup kind of Hub all number one apps um all kind of like we're all growth hackers at heart but we all are Venture back startup guys and there's been now multiple apps that have come in three weeks prototyped built it out solely to work uh in I don't think I can share the exact ones because they don't want me to they don't want people to know but um they built apps that literally work for Tik Tok and Instagram algorithms where it translates perfectly

[50:42] to the the algorithm to work and then everyone comments what app is that they then get downloads multiple apps have made 60 70 100K uh months similar to uh what's his name uh the guy that built the Cal app like like people should be launching apps like that constantly and Cal is an app that you can scan your F food plugs into chat GPT tells you roughly how many calories are in each serving um there's a world where you can build that for everything and more people should because I I think that also provides value that's what's kind of cool about it it people will Pro AI

[51:19] changed the game because it's not just Flappy Bird video games it's like this thing can actually make your life easier so it's we're moving in that direction it's cool you're bringing people on and just jamming on ideas I wonder if anyone will run with the uh the shopen one they probably will they probably will keep us posted yeah do it like straight up Do It um don't don't like do it tomorrow do it now so Chris this has been obviously so fun it's a pleasure you're like a Fountain of Knowledge thank you so much for coming on where could people get to know more about you and an

[52:00] autopilot yeah so uh we're big on Twitter Twitter is kind of our main spot and then we are kind of also on Instagram my personal Twitter where uh I try and tweet more but I do I use my social battery so much on these other accounts that I don't have enough time and mental energy to tweet on my own uh my personal Twitter though is Chris J Joseph's uh on the autopilot account we're going to start putting more and more fun content out you'll see if you go there you'll see the I'm starting strategy G in um around like nearly Monday kind of every Monday I'm going to

[52:31] post like it's Monday go get that money kind of because we a money app and you guys could follow the Journey of seeing if that will work I don't know if it will that uh is called join autopilot and then the big accounts that we run the Pelosi tracker the Michael bur tracker those are if you search those it'll show up I'm G to try this new account I don't know if it'll work this stopped to spend um that was inspired also by the all-in podcast and people listen there Jason was like want to do it I'm like I'll try why not and then uh we're also going to launch the uh GPT

[53:02] portfolio again if you remember that one where a year ago we thought it'd be funny to give chachu BT 50 Grand build an algorithm and have it not even build an algorithm just have it tell us what stocks to buy um that account will be coming back maybe soon um open AI sent us to cease and assist so we have to close that one down uh but that one should be back soon too and that's all on Twitter beautiful all right my man it's been real catch you later dude cool appreciate it thank [Music]

[53:55] you e

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