# Steal Thomas Frank’s $100K/mo Passive Income Strategy Channel: Greg Isenberg Video: https://www.youtube.com/watch?v=x707WZd-l9s Duration: 7 min Language: English Words: 1140 Transcript page: https://viewrankai.com/tools/youtube-transcript/x707WZd-l9s --- [0:00] YouTuber and entrepreneur Thomas Frank makes a $100,000 a month without even having a real job so how did he create this passive income stream simple by building a community- based product in this video I'm going to teach you the framework used by Thomas Frank Dan Co and Colin and Samir to create a really lucrative business online the best part it's free to start doesn't require any venture capital investment and you can do it from your own bedroom or the beach let's get to it the old way of doing business was by buying attention you take out TV ads Billboards buy banner ads see once you had attention then you could sell people [0:40] product so marketers would buy attention capture a lead usually in the form of an email and then warm up the lead over time to finally make that sale that's called the lead magnet and I don't believe in the traditional lead magnet anymore because it's evolved into something different the new way of earning business is done by what I call the AC ACP funnel it stands for audience community and product so let's break down how you can use the ACP funnel to build a thriving business step one audience how has Thomas Frank built such a great audience Thomas Frank was always a productivity nerd always after the [1:17] newest productivity apps and he started youtubing just a few years ago he mastered the art of compelling storytelling and he started by creating content that resonated with him with the hopes that it would resonate with others but most importantly his content wasn't everything to everyone he only talked about productivity apps like notion and what are the best ways to use it all of a sudden Thomas began attracting a loyal fan base the key was delivering consistent videos super high quality for the productivity obsessed viewers appreciated his genuine approach his well researched content and his ability to connect with them on a personal level so here's the lesson you want to be [1:56] earning attention going deep not wide on your topic creating a space for conversation and creating a community magnet not a lead magnet step two community community is in our blood we've evolved from being Hunters gatherers to modern-day social beings the community is a place where people can come in chat with like-minded people Express themselves and get to know who they really are the outcome is key whether it's becoming a devout Buddhist or an intermittent faster or buying your first luxury watch communities that have a clear goal are the ones that outperform every single time one of the strategies that Thomas just killed it at was consistently engaging in the comment [2:39] section Thomas makes his broadcast on YouTube a two-way street not a one-way Street he's always asking for comments and dialogue and that's exactly how you convert an audience into a community simply put if you don't engage with your viewers there's no way you're getting a community Thomas took the time to respond to comments answer questions address concerns and that created that two-way conversation best part is he gained valuable insights into what his audience wanted by just engaging with the comments he knew what content and products to build based on the two-way conversations he was able to create a Content flywheel from this the result is Thomas's YouTube subscriber just [3:21] surpassed 2 million this level of Engagement not only made his audience feel valued but built a ton of trust here's how I think about it Thomas turned a hotel into an apartment a hotel is transactional you go you check in you sleep you wake up you leave you're not baking an apple pie and giving it to your next door neighbor but what you really want is to actually change your hotel into an apartment building an apartment building is more of a community of people that know and trust each other when trust is there that's what makes a business Rock Solid when the economy is doing well or not well [3:58] you don't have to worry worry there's deep deep trust step three the product once you're able to build an audience and Foster a community your business is built on the product that you're going to offer the question to ask is how do I build a product that's going to be a routine that people are going to use and that's going to supercharge my community why routine well routine is key and that means people are going to come back to this product daily or weekly think about Instagram or Netflix you're going there pretty frequently and the key word is supercharge your community because you want to add not subtract to the [4:35] experience for them there are two things that enable Thomas to build a really awesome product one like we spoke about he listened to feedback and he implemented his feedback into building a product that people wanted I'll give you an example in the comment section Thomas's audience often puts the problems that they face using a platform like notion so then Thomas just goes around and builds notion templates that solve these problems number two Thomas has consistently been building trust with his audience by giving tutorials and how to guides and he's been doing it for free Mega trust there when you build a community- based product you don't [5:11] need to buy ads and rent time to sell because you've build up so much trust in your community Toby the founder of Shopify calls this the trust battery you're either constantly charging or losing your charge with your community for example if you're consistently giving free amazing content that they love well your trust battery is going way up but if you're not listening to them or you're selling them way too many products that trust is going to go way down and Thomas Frank understands this like no one else so there you have it folks that's the ACP funnel with how to build a thriving business with zero ads build [5:54] the audience design a community for that audience and give your community the product to achieve their goal if you follow these steps you'll have a business that will blow your mind I hope you like this video I'll only know if you like this video If you subscribe to my YouTube Channel right now that's the only way I'll know and if you want more Hands-On learning about the ACP funnel I created a course just for that so go to community col. late checkout. Studio or the link will be below in this video click that to find out more thanks so much for watching this video I'll see [6:28] you later bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt