# The Only Abandonment Flow Setup You'll Ever Need (Live Coaching Call)

Channel: Max Sturtevant
Video: https://www.youtube.com/watch?v=vriK5tHKh0c
Duration: 33 min
Language: English
Words: 6339
Transcript page: https://viewrankai.com/tools/youtube-transcript/vriK5tHKh0c

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[0:00] I generated $10 million just last month with abandonment email recovery flows. People who abandon the website, abandon their cart, or abandon their checkout. I've worked with over 300 brands to install these systems and I keep seeing the same mistakes over and over again. But today I'm leaking our internal strategy that we've used to generate over $250 million for our brands with our abandonment sequences. It's a paid group and if you want to join and have access to all these trainings and these live calls, the link in the description is going to have it. But today I'm going to be giving you one of those live calls

[0:26] for free [music] where I go over these abandonment sequences. Now, enjoy the rest of the video. All right. So, this is slightly updated and a little bit more advanced than what I talk about in the uh course within the community. So, lock in and this is kind of everything that we're running right now. It's exactly how we're running it and we can talk about SMS as well cuz I have a separate thing about this. But, if anybody has questions with any of this, of course, drop it in the chat. The biggest thing that we do for our abandonments that is different than other people

[1:01] is So, this is all of our abandonments. Site abandon, browse abandon, cart abandon, checkout abandon. Every single one is different and it goes farther down the funnel the farther that you go. The site abandon would be if I go to nike.com and I just land on Nike's website or I go to maybe a collection page and then I leave, that's what's going to fire this site abandon sequence. And so, this is like we'll wait 3 hours. You can wait anywhere from 30 minutes to 4 hours. We typically do it like 2 to 4 hours-ish and then we send this. That's the site abandon flow and I'll go over the

[1:36] specific emails. The next one is the browse abandon, which is if somebody physically views a specific product. So, if I click into this page, boom, this is what's going to fire the browse abandon. I view this product and then leave. And then cart abandon is going to be if I click cart, oh [ __ ] add to bag, and then if I were to leave right now, I

[1:58] would receive this cart abandon flow. And checkout abandon is if I actually go to checkout where I enter all my information. So, that is the difference between each one of these, and that's how we do everything. Browse abandon, cart abandon, checkout abandon, very similar setups. Site abandon, a little bit shorter. We don't need to do much different for that. Now, I'll walk through the difference. Um but for some brands, we'll do collection abandon as well. Is it better to have different messaging for abandon cart and abandon checkout? Yes, slightly. Definitely worth having it, but they're very, very similar. So, I'll cover some examples here shortly, but cart abandon, checkout

[2:35] abandon, they're going to be very similar. Uh really all that we're changing is a couple words and images cuz cart abandon, checkout abandon, like in an ideal world, yes, you can make them very different and target different objections between cart abandon and checkout abandon, but they're very, very similar, and I've never noticed a massive, massive in- crease by slightly adjusting the messaging. But, essentially, the one thing that we do differently and that I definitely recommend, a buyer and non-buyer split within your abandonment. Right at the top, you should add a conditional split within Klaviyo, and you do has placed order at least once over all time. So,

[3:11] returning buyers, somebody's bought in the past, is going to go over here and receive this email, and first-time people are going to receive this email. That is really the core thing that I do differently, and we see good results for. Now, why do we do that? Of course, the more personalization, the better. You could split by product even. You could do whatever the hell you want. I found that this is the best use of doing a split. You can of course do more, but it's always a question of is it worth the time and effort? For most brands, no. I would only split by product, crazy

[3:40] stuff like that, if I was a brand doing over a mill a month, I would consider that. It's just like if you're only getting like tens of people entering your flow, and maybe like a few hundred a month, like you don't need to go through all this work and customize stuff where splits break with products, [ __ ] changes. I don't fully recommend it unless you've done the basics and it's like, "Okay, now I want to go back and add product splits." Don't recommend

[4:04] that. Product splits break all the time. They're super annoying. But, you know want to know what doesn't break? Buyers and non-buyers. And so, we always split by that. The only difference that we're doing here is our non-buyers, what they're going to do is they are going to get their welcome discount. Okay? You could literally have the same email. So, when I go back to this flow, say we're looking at cart abandon, it's the same emails. But, all we're doing is we're adding a welcome offer for the non-buyers. That welcome offer is the same one from your pop-up form. So, if I'm doing 10% off of my pop-up form, in

[4:37] my with code welcome10, right here in these emails, I'm going to be, "Hey, reminder, you have 10% off your first order with code welcome10." Because I did a study looking at my brands using our analytics platform, and I found out that 80% of all non-buyers who abandon a cart, who abandon a checkout, who abandon browse, 80 to 90% of them have signed up to your email list within the last 4 days. So, most of the people who are abandoning are people who literally just signed up to your brand. And that means they still have their welcome discount. And so, just remind them, put it back in their face. It's going to

[5:13] help with conversions. They don't got to dig for the other code, and you already are offering this. It is 100% worth it. So, you can literally have the same email if you wanted to, but just add a very slim, thin slice at the top being like, "Hey, reminder, you have this discount." Um so, if I I can show this right here,

[5:33] maybe we could go to just like this. Look at just a discount code right up at the top, a thin slice right here for people who haven't bought from us before. Super duper simple. You don't need to do anything else compared to that. Ideally, you can also customize your uh content a little bit. So, this is for people who haven't bought from us before, reminder of the welcome discount, and then we have more education compared to past buyers, much more simple, straight to the point, and

[6:01] hey, you should consider subscription. So, that's how we're doing the buyer and non-buyer split. So, we understand the structure. The one thing that I'll say as well just real quick is using plain text emails. So, you can see the green these green emails are plain text, and then these blue ones are graphic. Guys, if you're not on the plain text wave,

[6:23] you got to be the plain text email wave. Here's a really good abandonment um really good abandonment example for a plain text base graphic base recovery. Hey, hope you're well, keeping in good health. Just want to check in and see if there's anything we could do to help you complete your purchase. We saved your order on file, click below, finish my order. And then some social proof. We're verified by all this stuff. Don't hesitate to reach out. Banger. That outperforms most graphic emails. Here's another one for site abandon. Hey, I noticed you were browsing our site and didn't find a case you liked. We've got 200 plus styles, try checking out our

[6:58] best sellers. This is a site abandon flow. So, that's a great one. These text based emails, we mix these in half the time with in our abandonments. Just cuz they work so well. Yeah. So, that's what we have there for structure, four emails, one day in between them, maybe two days before you enter the discount. If you're conservative, I would recommend one per day. If you want to be aggressive, send two in the first day. If you give different free gifts for different SKUs, what's the easiest or best way to automate those free bonuses going? I'm assuming a SKU filter. Yeah, unfortunately um complicated, annoying. Anytime you get

[7:35] into product specific stuff, it gets super annoying and your flows are just a mess. So, yeah, you just have to duplicate it and add a split. Um what you can do is if you want it to be a little bit cleaner, then what you can do is say this was our email um right here. Say you don't want a [ __ ] ton of splits, you could actually do this and you could use email by email filters. And so, what we'd have here is say this is without the free gifts and this is with the free gifts. We can have these both live and you just add your

[8:11] filters down here. So, instead of having all these crazy splits that makes your flow really difficult to look at, where splitting by product over here and here, you could have everything in a straight line and then have this be right here and then you add your filter down here of um whatever your thing that you're doing is. And so, you can do that. I'm not sure actually if you can do that on the product basis, but you can do that for profile properties and whatnot. But, you just use a In most cases, you just have to use a split. You can't do show hide logic based on a triggered event. You

[8:48] can only do show hide logic, like those blocks that you can choose to display or not display. Like this for example, I can choose display only for people who have done this thing, but it's only profile properties. And if somebody abandoned a specific product, that's not a profile property, it's a triggered event. Um so, you can't do that. So,

[9:08] unfortunately, you just have to split. So, there's that. Have you ever done holdout tests on abandonment flows? Can you share some numbers? Curious what is really incremental in all these flows? Yes, it is not as incremental as you think. Um unfortunately, I haven't done a holdout test of not doing an abandonment flow versus doing, so I

[9:24] don't have those numbers handy. Um but, we've done like post-purchase flows holdouts of somebody does receive a post-purchase flow versus they don't. What percent of them actually buy only because the email flow? Haven't done that for abandonments just because I know it is good, so I don't have that. But if you test that, give me a holler. When do you decide that a test reached statistical significance? Okay, don't worry. I'll I'll get back to some of the abandonment flow stuff, but so statistical significance. Um, that's the thing is some tests won't have statistical significance. So essentially what that means guys is statistics term of if you run an AB

[10:08] test, you're testing two things. Like say you're testing two headlines. You run an AB test and you look at the numbers. You need to know if one of them won, say one of them got $2,000 of revenue versus the other got $1,500 in revenue. Um, that doesn't necessarily mean that the one that won is actually better. It could have just been lucky that randomly the people the 50/50 split that that email went out to, just randomly those people were in a mood to buy that day. And it wasn't necessarily

[10:41] the headline that caused them uh to buy. And so statistical significance is once you get enough volume, you can be confident if one performs better than another. If one AB test if you send to a million people and one campaign gets 200 orders and the other gets 100, then it's usually statistically significant and yada yada yada. But if something's statistically significant, it'll tell you in Klaviyo. So we can just go off that um of if something reaches statistical significance, Klaviyo tells you. Um, I did a post the other day. I know I'll answer your question if something isn't there yet, but

[11:22] um where's the statistics? Here we go. So Klaviyo tells you the win probability. And what this tells you is that you can be 91% confident that this one right here, whatever one won, actually was better compared to it being just probability chance that the person that that email thing caused this. But, what happens if you're running a test in your flows or you're running a test in your pop-up forms and you have something that's not at statistical significance, but you've been running the test for a month. You're like, "Ah, do I keep this going? Do I keep this test going? Do I call one of them the winner?" No. You

[11:59] can run tests and there might not be a difference in results. So, you just turn off a test. If you've been running it for a certain amount of time, you have 1,000 people, usually roughly. I mean, the more people you put through test the better, but if you if you get 1,000 people to go through, ideally 10,000, and there's still no statistical significance, then cut it and test something else. Cut it, test something else. That is like usually the case with most AB tests is you don't have real results. [snorts] You don't have

[12:31] statistically significant results. Um and so, it is what it is. Um that's why I hate AB tests, like small ones. Like, you should only be testing small AB tests if you have like million people plus on your list. Like I told my team, like this is a [ __ ] AB test. This is a call to action that So, the button in the email, this variation is title case. So, this is all caps. It's like title case like this, just the

[13:01] first, and then testing doing all caps. It's like, bro, that's a [ __ ] AB test. Like, there's no way that that if you ran that in like a welcome flow, it's going to take you forever to get statistical significance. Um like I am very confident that this is saying statistical significance, 90%, just because of luck. Like, there's still an 8% chance that it all caps wasn't actually better. And so, the If you are running a ton of AB tests, and you're just getting no significant results, two things that could be possible. One, you

[13:33] just don't have enough people. Statistical significance needs volume to be able to prove, many times, that this is significant and it's not random. Or two, you're doing AB tests that don't [ __ ] matter and don't move the needle. That's the other possibility. If you're just testing stupid subject lines or little image swaps in emails, like you're probably not going to get a lot of significant results compared to if you're doing big offer tests that are very different, like this, where we're testing $25 off versus 10% off versus

[14:07] free gift versus a mystery discount. That is a big swing. If you're doing a graphic-based email versus a text-based email, like this AB test. Text-based email getting 1.7% click versus 1.22. Like those are the big swings. That's why I don't like mini BS AB testing. It's just a waste of time and a waste of

[14:26] effort. [clears throat] So, that's the other thing that I would say. Okay, back to abandons. By the way, has anybody dropped any emails for review? Anybody know if this works? If this is working? If you want an email to be reviewed, drop it into this Figma file. Can't edit anything. Of course. Why? I Dude, Figma sucks. I swear. It says anyone can edit. It's just like anyone, even those outside your organization, will be able to edit. I don't get it. Um all right, well, let's do a Google Drive. Ah, goodness gracious. I'm going to do this just so we can do some email reviews because I find them fun and you guys

[15:04] find them useful. So, I want to do a little bit of that. Canva whiteboard, would that work? Never done that. I don't know why this isn't letting me log in. All right, let me create a folder. School. 10 one. Day one of Q4, guys. Day one of Q4. All right, if you have any emails that you want reviewed, drop them in

[15:23] here. Drop them in this in the chat. Agreed. Okay, let me do this now. So, couple more questions. Do do do do do do or one question. So, for smaller brands, you'd run the same test multiple times in an ideal case. Yes. If I am a smaller brand with not as much volume, um then I might have to And we do this on a lot of our accounts. I leave it up to my team, my account managers, like,

[15:51] you guys do whatever the hell you want. A lot of my account managers, how they prefer to do AB tests is they'll have every single email for a week. Every campaign is going to have the same AB test. And so, it might be doing lifestyle imagery in the emails versus product-based imagery. And that could be it to see what the list likes more. And then they'll do that for all four campaigns and then tally up the full

[16:14] results after. So, you could do that. And yes, I would recommend that if you don't have enough If you don't have crazy volume, and you're not getting super conclusive results. Um Does it make sense to run WhatsApp and SMS marketing simultaneously, or would it be better to split the audience and test each channel separately to see

[16:30] which better performs? Nah, [ __ ] it. Doing both. That's always where I land. That's always where I land is do more, do both, do all channels if you can. Um so, yeah, I'd say go for it. If you really And we do that. We don't have many brands that are on WhatsApp, um but we've got a few and we'll do WhatsApp, email, and SMS. [ __ ] it. Hit their fax

[16:53] machine, too. Um everywhere. Um so, yeah, you can do it. Uh kind of man Kind of unrelated, but earlier you mentioned the Olia agency program. Wondering how that works. Can I just refer the clients to Olia and they manage the stuff through the account, or do I have to log in uh to their Olia account or something? No, you just tell Olia, "This is my These are my brands that that working with." And then you just set up a partnership with them. So, just reach out with them and be like, "Hey, I'd like to bring brands onto Olia." And then the brand pays. We don't pay for

[17:24] Olia, our brands pay. We essentially are like, "Hey, we can let's test this platform. If it performs better than our Klaviyo forms and pays for itself, then sweet. If not, we'll keep doing Klaviyo forms." And so, that's how we do it. Um but anyways, all right. So, for the abandonments, we have the timing, we have the splits, we have all of this good stuff. Now, let's get into the actual content. And this is what you want to do. Two rules for every abandonment email. Dynamic product at the absolute top of the email. We need to have what the person left behind way up at the top. Do not bury it. It's the

[17:56] biggest issue I see with abandonment flows is the dynamic section is way too low in the email. The person has to scroll. But what gets somebody's attention is seeing the item that they literally just left behind. And so, put it as high up in the email as possible. Excuse me. As high up in the email, then also use aggressive copy, not passive. Don't do the forgetting something? Or like leave something behind {question mark}? It's like you're just reminding the customer that they made a decision to leave this behind. Rather than being like making it seem like it was actually a mistake or

[18:31] like their order's actually underway. Plays into human psychology. If somebody's in the process of doing something, they don't like called uh commitment bias. Once somebody starts doing something, they're much more likely to follow through. So, if you make it seem and make it appear as if the person is so close and they're disrupting momentum, they don't like it. I explained that really bad. Commitment but Wait, no, consistency bias? Is it commitment bias? Yes. The tendency to stick with the past decision, action, or public statement. You want to clear about that it's failing or causing da da

[19:02] da da da. Desire for consistency. Um those are kind of like two different ones, but you guys should definitely read the book Influence by Robert Cialdini. This is the greatest book that you could ever read. I This was one of the first copywriting psychology books I ever read, and it is I reference it literally every day. Like this whole commitment commit commitment bias thing that I've been mentioning it's from this. So good. God, I love that book. I reread it every so

[19:30] often. But, your order is ready to ship. Here's an AB test of a subject line. Literally all we changed was the subject line. Content of the email was the same. Your card is waiting versus your order is ready to be shipped. 7.86% for your card is waiting click rate. 14% for your order is ready to be shipped. It's just a different psychology. Like when you have that, it's like the open rate, yeah, it increased, but it's really like even the even the click rate just the subject line change. Crazy. Same thing

[19:57] right here. Just a different psychology. Um so, that's how we want it and this is the perfect layout, and then you can have education lower below. So, if I was creating like an abandonment um like you could see ah just close that out of that. Flow email examples. [clears throat] Just like this. If I go to cart checkout, you can see all of my examples that I'm showing to my team, they are all having the dynamic section way at

[20:23] the top of the email. Boom. Boom. Boom. Boom. Boom. Even that's the lowest, but we are just stacking all the offers. And it's your one click away. Boom. Boom. Boom. Boom. Way up at the top of the email. And then just have some education. You could use whatever. Testimonials. I haven't found a significant [ __ ] perfect bottom

[20:45] section. Just have some social proof. You could do testimonials. You could do benefits. You could do whatever. Just like further education for the customer that you think would work the best for your brand. No need to go too crazy with the bottom section. But, what really matters is the top hero section. So, talked briefly about the discount strategy. But, for non-buyers email 1 2

[21:05] 3 4. Welcome discount. welcome discount. Higher discount introduced on email three, and then urgency on that for email four. For no for past buyers, it's no discount, no discount, and then discount introduced, and then urgency on the discount. You can use whatever discount you want. What I see work well is a mystery discount. Here's an example. You don't tell somebody what the discount amount is. If you take one thing from uh not one thing, but one thing I highly recommend you test ASAP off of this call is in your abandonment flow, you use a mystery discount at checkout. Really good. It works better than mystery welcome discounts. Because if you show

[21:42] the items that the person left behind, it's right there, and it's just like, "Hey, we put a mystery offer in your cart. Just click here to reveal it." And they apply the code mystery. It's really good. So, this was the same discount in an AB test of a mis- of the standard 15% off, and this was the same 15% off, but

[22:00] it's a mystery discount. Click-rate went from 3.2% to 6.7 67, and then placed order 2.4 to 3.5. So, there's that. So, I highly recommend testing that mystery discount within all your abandonments. And just because you do it in one abandonment flow, that doesn't mean you can't do it in the others. Do it for browse abandon and cart abandon and checkout abandon. You

[22:22] can do that. If it works, it works. Couple questions here. Are you guys doing separate abandonment flow for Black Friday Cyber Monday? Are you saying split by buyers and non-buyers? Um no. We actually are not doing that. It's a good question. Um no, that's a bit overkill because everybody's getting the same offer for us Black Friday Cyber Monday. So, if we go into the training, which is in the school community, you'll see this is the

[22:45] flow strategy that we're rocking with. It's just one email for site abandon, one for welcome, two for browse, two for cart and checkout, and one for post purchase. No splits. We're just highlighting the offer, whatever it is, like 25% off. So, no, we are not doing that for Black Friday Cyber Monday. What's the best approach for SMS? Would you recommend creating separate flows specifically for SMS or incorporating into the existing email flows? Great question. I like to incorporate them within. So, essentially his question here, guys, is when I'm creating my flows, my abandoned cart flow, abandoned checkout, should I have my SMS in a different flow or should I put my SMS

[23:24] within this flow? I like to put it within, personally. So, I put it within. No other crazy nuances you need to know about. Do you put text first or do you put put it next? It doesn't really matter. Do whatever you want. Send them at the same time. Send them 5 minutes apart. Doesn't matter. I typically send them literally same time as each other and I've never seen anything significant that tells me I should do otherwise. But if anybody [clears throat] prefers any, give me a holler. The other thing that I will say just on SMS abandonments is I have a training over here or a post that I

[24:01] made, SMS abandonment. Uh If you guys ever have any question at all, literally just ask this. Looks like I forgot to include the graphic on that. Oopsie. But if you ever have any questions, just go to the school community and search it up. Um and I probably have answered a question or something there. Let me go

[24:19] to this cuz I have SMS copy examples. Yes, right here. Um so, let me download these and add this back to that post. Boop. Boop. Going through options for you, giving you different options. Oh goodness gracious. God, I hate this. Site abandon, spelled that wrong, browse, then cart / checkout. Here's how I like to do the copy. Again, splitting by buyers and non-buyers. For past buyers, same sort of psychology of your order's ready to ship, final confirmation needed, your order's packed and ready, you're one click away. Welcome back, your next order is awaiting final confirmation, making it seem like the

[24:56] person was so close to already buying. Then for first-time buyers, same thing, but reminding of their welcome discount. And then for browse abandon, same sort of stuff, but there's that, you know, so there's that. Let me edit this post and add this graphic. I bet you guys were so confused reading this. Why didn't anybody tell me? Uh site browse, window, site browse, cart checkout. So now this will be available

[25:20] in there. There we go. Um so yeah, there's that. That Derek is one of my brands. Um they always have a lot of extras that they put in the cart. So if someone just adds this specific product and then it it gets into, say, $150, then they put in extra freebies in there. And sometimes when they abandon the cart, it's the freebie the freebies that are showing and not the actual product. And the client wants to, you know, stop that from

[25:49] showing. Yeah, yeah. That might be your abandonment section. Maybe your variables are wrong with what you're doing. You can always preview. Are you using this preview feature to see what the abandonment section looks like? So I can't do this because this is my Well Copy account. Um and I'm not connected to Shopify, but you can do preview and you can click through certain profiles and see what they're seeing and you can see if there's like a consistent theme

[26:16] that pulls up that shows up. Um and if that's happening, best way to deal with this is Klaviyo support. Have you tried Klaviyo support? Yeah, and they're not helpful? You're muted. There you go. I think it's still show even if even if we did what they um said so. I they they instruct us to do, it still was showing. So

[26:38] um yeah. Get a different Get a different rep. Just hit them up again and be like, "Hey, can you build this for me?" Don't tell them Don't be like, "Tell me what to do." Be like, "Build it for me." Um and be like, "Can you you this?" And then they'll actually do it. And then have them verify and be like, "This is life or death." No, don't say that, but

[26:56] be like, "This is very high priority. Please, please, please." Okay. Thank you. Of course. Yeah, we've people on our team that exclusively, like, their job is to do Klaviyo support stuff for us. Because every brand, there's some nuances, [ __ ] that breaks. We have people just on standby. When we have a question with Klaviyo support, we have somebody on our team ask Klaviyo support for us and figure it out. So, we use it

[27:21] a lot. Um all right. Have you tried excluding the collections in question? Yeah, there's some cool stuff you could do. Um but can we do a flow based on the customer's birthday? Like sending them a personalized happy birthday email and a discount. Yes, of course you can. You just have to set a profile property of a person's birthday, and you have to gather the person's birthday. Which, how are you going to gather it? You could do it in the pop-up form, but that always hurts conversions. I've never seen a happy birthday flow really like be worth it. Like it it's a nice little thing to have, but like how are you going to get

[27:52] the person's birthday? You got to find a way to get it. So, you could have a pop-up randomly on your website just asking for someone's birthday to be like, "Hey, I want to send you a gift on your birthday." Um you could do that, and then you could have a flow that triggers on somebody's birthday. You absolutely could. You can happy birthday flow Klaviyo. They have guides on it how to build a birthday flow. You could do

[28:12] that. I prefer order anniversary. Anniversary. See, yes, first purchase anniversary. So, I have a flow right here. So, you could have a first purchase anniversary flow where you give somebody a discount at their 6-month anniversary or 1-year anniversary of their first order. You just create a segment of placed order equals one or placed order at least once in the last 181 and zero times in the last 179, and then for anybody who hasn't bought in that period and you want to send them something, you could do that. You can set a profile property for people once they place a first order, set this as their first purchase

[28:46] date, and then have a flow that triggers based off the date, you absolutely can. Absolutely. Yeah, I mean the birthday cake flow will definitely work for that. We'll help you build segments and build out campaigns for you even, yep. Beautiful. Beautiful. See if there are any emails that we want to review. I'll check this out. So we got part of this. Overall, this looks great. Just quickly reviewing this email. That pretty much covers it for abandonments, guys. Like I have all these examples as well, like these other examples that I could have pulled up, but I went through kind of examples with you guys. Um but that

[29:16] pretty much covers it as far as spacing, spacing things out, and the examples just at the top, dynamic section, mix in text based, and use aggressive copy, use a mystery discount at the end. And split by buyers and non-buyers. And that's it for abandonments. To go over and quickly review these, let's go to this email. International Coffee Day. Hey, that's today, right? This is a perfect hero section. The one thing that I would do is whenever you're emailing from a brand and you're saying like my and like I paired four pieces with this, I always like to add a little picture of the founder, who's talking, like right up

[29:52] here. Cuz it kind of looks weird coming from a brand and a faceless person. So, that's what I would do. I prefer straightforward CTAs instead of creative ones that are like, let's get coffee. I prefer just like shop now, shop rings, and just even if it doesn't make as much sense, just use it. But I like the idea behind this. This is a great idea. Fun copy. I would add a picture of the

[30:15] founder being like, "Hey, that's me. This is me talking." And then the coffee menu, perfect. I love this. I would add a picture. Hit reply, great. Place your order, perfect. Looks awesome. And I like the pairing of all the products. Love it. Um all right, chat GPT coming in hot with this email. Yeah, so this is

[30:34] definitely not an optimized email. Um use my templates. Um I mean, once somebody sees this in their inbox, like this is going to be such small text, like nobody can read that. Nobody's able to read this. These buttons are way too low. Like you compare this to, you know, at the same width, something like this. Like the button takes up half the screen more than half the screen. That's perfect. Well, this is just extremely small. Yeah, so what I would do is follow my templates. Like you you wouldn't be able to I wouldn't send

[31:05] this. Um these testimonials nobody can read. Just follow my templates inside of Figma. I would go here. I would go in the classroom. I would go into my mix and match templates. Open this file and then I'm going to duplicate it, of course, so I can edit it. But, this essentially is our just sections of different emails that you can copy and paste. And so, say I want to do this hero section, I can just take this, paste it right [snorts] here, and then a bridge section with testimonials cuz I saw you wanted testimonials. I could take this, copy it, paste it, and then boom, all I have to do is just fill this

[31:44] in and then replace this image. So, I would do that. I definitely wouldn't use that. So, that's my feedback. I do have to run jump here, guys. Hopefully you guys enjoyed today. Thank you so much for watching. Thank you so much for listening. So, if you want to fast track your way to getting more revenue out of your email channel, increase your LTV and your retention, then check out my school community right here at Email Marketing Mastery. If you go into the classroom here, you can see all the content in here. We have a full

[32:07] email marketing 30-plus module course. You have 200-plus email marketing templates and new templates being added every single month, exclusive Black Friday Cyber Monday content. You get all the call recordings with in which we have two live calls every single week. You have community access right here to ask questions 24/7, and you also have access to my DMs to reach out whenever you have questions. If this interests you, you should check it out. There's 300-plus members, and we have amazing reviews, which you can click check out by clicking the link below. And if you are a brand and you're interested in having your email marketing channel completely managed, guaranteed to

[32:39] perform better than what you're currently doing, then I'm also going to add a link below to book a call with us. Thank you so much. I'll see you in the next video.

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