# I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=uc0y94vNqlo
Duration: 1 hr 15 min
Language: English
Words: 15324
Transcript page: https://viewrankai.com/tools/youtube-transcript/uc0y94vNqlo

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[0:00] this is a perfect first company to for anybody to start so it's Google ads for XYZ and then you create an agency that's around that specific thing it's going to be like shooting fish in a barrel all of these com companies or people are searching for Google ads for XYZ and if you go to the front page of Google what's ranking for the majority of the pages at the top is a snack pack of three YouTube videos so if you just name the video Google ads for apartments and you walk through literally how do you set up Google ads for apartment complex and you're just going deep on like the

[0:33] strategy the tactics the philosophy of this for a lot of people they're going to look at this and be like oh my God like I don't want to do this like this looks mind-numbing so I'm going to go and I'm going to buy the service from a person and then basically you know get 30 clients and that's a million dollar a year business like I'm obsessed with this right now as like YouTube as the top of funnel for service businesses some kid who's 24 can go do this tomorrow and I guarantee you if you did a video a day for the next 200 days you could easily be at 30 grand a month

[1:01] doing [Music] this dude what is this a week later so I guess it later so we recorded most viewed pod most downloaded pod since the beginning and I've had everyone from Alexis Ohanian on here J you know Jason Cal canis David fredberg Morgan how sah Bloom you name it but I don't know there's something about you you're an idea machine that people couldn't get enough of you I love it man I'm stoked to be back we got a lot more I think we I've got eight in the chamber but two are software one's a Creator business and the other ones are all like service companies but anyways I totally Juiced

[1:53] the numbers by the way I was like just running Twitter ads I just I wanted the top spot on the Greg uh the Greg YouTube channel so and you did and it worked so thank you let's let's start with service businesses because they're easy to start and I want you just to bang through all these service business ideas because some of them are really good cool um should I start with the Creator one or go to the service one whatever you want you can start with whatever you want but what's what's important to me is that for every idea that you talk about just being giving people the tactics

[2:33] around like here's the idea and this is how i' actually go about starting yeah exactly cool yeah no I'm down all right let's rip all right so idea one uh I want to start with this the local only marketing agent Agency for XYZ rich person service category so let's break that down um so I did some Consulting this is years ago for a CrossFit gym their uh customer lifetime value was like $1,700 if I remember remember right um and we could get people in the door for like 50 bucks and so for them it was basically just like this like money printer uh all we were doing is it was

[3:09] Instagram ads to people that were like had a CrossFit interest that were in that area with like a certain income bracket so on Facebook you can actually Target people that have um like you know they're the top 1% of a uh of income earners within a geographical area and then you can combine that with an audience audience interest targeting so for CrossFit but this same idea could be applied for like any type of business that's servicing these type of people so think CrossFit uh think um like estheticians uh you could do this with probably like tattoo removal my whole strategy to go and build this list would

[3:47] be just like you can scrape all of these people's email addresses from their websites by using a service like hunter.io um so the whole strategy is you go and you scrape Google Maps uh go to Fiverr right now search uh Google Max Google Maps scraping and uh you'll find somebody that's built out like a whole proxy server Network that you can pay them you know $100 and they'll go scrape like a 100,000 listings for you on Google Maps you give them a Target keyword phrase they're going to find every one of these uh companies so say you're doing it for like CrossFit Gyms and why we're talking about like a

[4:19] specific category is that for once you figure out the marketing strategy to grow that business you can use that exact same stack that same marketing stack to like get people in the door so for them what we did is we had an ebook download that was like uh you know how to gain muscle fast or something you know just something like that basically we'd basically send them to this free eBook download that would turn them into uh or that would put them in an email nurture campaign and then we grew like their Instagram account by doing Instagram ads uh with like a call to action to follow that account to get

[4:49] more like fitbo or something if I remember correctly but so once you have that whole marketing stack you can just do that over and over again and this is actually how you create like a great product High Service Company that is focusing on a specific vertical uh so like again to walk through the whole acquisition of new customers you go and you scrape uh all of Google MK for all of these companies their emails will be public because most of them put them on their website so hunter. will find those you can also use a tool called Phantom Buster Phantom Buster will go and it will scrape the entire

[5:21] website and it will reject any email that is publicly like visible on that website all those emails you then take and you use an email validation tool uh the one I like right now is called zero bounce uh once you get those emails validated then you can start doing cold email buy like you know 20 different domains that's probably all you would need for this you can do two uh two inboxes per domain that you have use a software like instantly uh use Microsoft their admin or Microsoft 365 to make all of the inboxes so you'll have 40 inboxes in total you can send 40 uh emails per

[5:58] inbox and so so on a daily basis uh you'll be or sorry on a monthly basis you'll be able to send 32,000 cold emails uh to that list uh so like with Crossfit gems if I remember right and again this is a couple years ago so don't quote me on this it's probably different numbers but when I initially was looking at doing this there was like 25,000 of them that I could find with contact information and I mean you could hit all of them within a quarter basically uh is the is the idea and if you can't sell that many of them uh that's you have a problem but this you

[6:29] to talk about this it like when it gets scaled up like these uh marketing agencies that are for specific vertical there's this company that nobody's ever heard of it's called Suds creative the only reason I know about it is because I dated this girl who worked at this company and she uh all they do is uh for car washes they are basically the marketing agency that does like all the marketing for basically every car wash that's in the United States and it is the same stack of stuff that they do they do coupons and then they get people onto the subscriptions and it turns into this recurring Revenue thing quick ad

[7:05] break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google The Secret Sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's

[7:43] why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com but if you look on Zoom info it says they do like 12 million a year I know from Insider information it it's like 5x that and all they do are marketing car washes for car washes and their acquisition strategy is literally exactly what I just talked about so I think this is like a huge play for it's an it's an operations game is what it comes down to but now with these AI

[8:20] tools I mean you could basically like build this whole stack out and build automations and it's like cool like you onboard a client and it just like zero to1 all their Google ads Facebook ads you know built a a a a PDF eBook download for them like that whole whole thing could be standardized and turn into a process and like where I was doing it previously with like offshore team members you could do this with probably like one person with a stack of these tools behind them like all you would need as account reps and then if they had a little bit of digital marketing knowledge or you just get like

[8:49] a whole Army of offshore Talent that's like focusing on each of the verticals so somebody that's focusing on only Google ads somebody that's only focusing on Facebook ads and then they know that're they playing and they're just op optimizing for each of those so uh yeah I don't know if that's the the one that the one I'm most excited about we're going to get to in a second so but yeah anyway just wanted to lay that out there for people so what I like about this one is it's local and I think a lot of people they think software they think Services I want to go everywhere and I

[9:18] think you brought up cars which is really interesting I heard a story of a company that is a marketing agency for uh car dealerships in Quebec and dude these these websites that they're building like look like they're from 1997 they're terrible man terrible and the business is doing $20 million a year just marketing agency for like they've got like you know a 100 clients and uh they retain their clients right because totally yeah they totally retain their clients and this is just Quebec so it's it's just which is a market of 7 eight n million people right so I think um CrossFit for insert GE geography

[10:06] right it doesn't always have to be the United States too there's other markets out there thousand per. I think the thing that people don't realize with this too is there's a learning effect when you get that many clients that are all in the same category as well so like first off you're not competing with people that are very sophisticated like tomorrow a week ago and we could like optimize a Google my business listing and we could get it to Page you know into the snack pack Within 72 hours right with just like super simple SEO stuff it's like are the keywords in the description of the business is this

[10:35] completed are there photo like this is things these are things that are like basic standards when it comes to when you're playing at a global scale right but on this local scale this is super easy to do and also the people that they're typically interacting with that are providing these services within their geographies are really bad at this so the competition that you have is like you know this random dude that all he does is WordPress development oh we also do SEO and we do all this paid ad stuff but in reality like all he's doing is putting a skin over you know like a WordPress we like website block Builder

[11:07] and then upselling all of these services and so when you come in with that expertise that's just focusing on that digital marketing component and then layer all these things together and have the learning effects that are happening from the knowledge that you gain from servicing all these clients within the same industry you create this mope for yourself where it's just like you're you're going to be so much more comp and and the thing with these types of Industries is they all know each other like a great example of this all the gym owners know each other because they're all in the same forums and they go to

[11:34] all the same events and so you get this natural just I mean I we got I think at one point I was the max I ever got to was I think it was doing four gyms um at the peak of it but all of it was just referral base right like I wasn't doing any big it was just Consulting work so I think to you know to reiterate like there's there there's just so many positive things here and like it the challenge is operations like how do you because a lot of them they want FaceTime like you and so it's like on a weekly basis like you need a 30 minute like

[12:03] call with them that you're having that conversation and then how do you supplement that like you can use Loom and maybe you put them in a slack Channel or you know or like some type of community where they can talk to other members there's ways that you could do this but I think that the challenge that you know and this is when I was just starting my career was like I don't know how I'm going to scale this out outside of myself like I could go get 10 clients right but like now how do I take that to 100 how do I take that to a thousand it

[12:25] just needs a good operator to do that a couple quick tips for people so one is if you are targeting non-english-speaking countries like don't do cold emails in English sounds obvious but you know if you're sending emails to Germany like it should be in German shouldn't be in English if you're sending emails in to France it should be in French um the second thing is uh use Loom like don't just send characters in an email and you know I'm sure some people are going to be like well I don't speak German um so how am I going to supposed to go on loom well that's where you can use 11

[13:05] labs and some of these other tools just use AI to basically you know create create it and uh I'm sure you've got some ideas there but you know I'm just seeing looms within emails convert just so much more than just straight up text totally agree I totally agree I think something that I've seen be really successful lately is like just show the growth graphs so like we're building this new agency and like this is all I'm sending is it's like here's this graph that goes up and to the right and then I have a sequence of like four emails that are just graphs up and to the right and

[13:38] do you want to take a call and works pretty well when you just like show don't tell right it's that same idea so uh I think with the video thing too we're seeing this just be like the biggest leverage point to for Founders to create and it's really like it's like one to many sales right like I can do this single video and like that's what marketing marketing is traditionally like people talk about marketing and it's like they're like build Brand Build brand it's like no like really what you're doing is you're like selling people on an idea at scale so rather is one to one it's one to many and that's

[14:09] like the really the biggest differentiator between sales and marketing like I when you think about it uh different than that you're actually not doing your job well in my opinion unless you're like a you know you're trying to differentiate a commodity brand like Coca-Cola or something like that then the rules kind of change the biology of it changes but yeah I think uh I think that this one is like a especially if you're young like if you're 22 and like how do I get my first you know 10K a month so that I can be the most balling balling person out of anybody I know at College like this is

[14:39] the this is the business that would I I would start tomorrow if I had to start from zero right it's one of these types of things this this is like 2024's version of college painting 100% a thousand perc I mean you could do this in a bunch of different categories too like you could do this you know it doesn't have to just be cold email as well like you it could be uh you know do Instagram DMs like wherever they spend time online that's how you get in contact with them right restaurants it's like a lot of Facebook still so it's just like okay just DM them on Facebook

[15:07] like figure out that whatever that channel is and I mean half the time you can just like cold Callum as well too and this is the scariest thing for people but and like it's such a volume game like you start to get numb to it I think that that's the other thing with all this like when it comes to any cold Outreach you you get numb to like with enough reps you just quit like it's like water on the back of a duck right it just like flows right off of you when somebody gets pissed off that you reached out to them because there's a certain percentage of these people that

[15:36] they they're going to look at this and they're gonna be like cool like I pay you a grand a month and that turns into 15 grand new revenue for me like from a customer lifetime value point of course I'm gonna buy that right I'm gonna go and buy that all day long and you could probably do a version of this where it's on a like a fee or sorry it's basically um based off of like the per it's like it's Performance Marketing right so we come in it's whatever I convert I get a percentage of that um in my experience that just really depends on the small

[16:05] business but a lot of them and also like I would focus on these things like again things that rich people are buying in your neighborhood right like th not not like HVAC not like any of this those are super competitive those service businesses they're also like not a great repeat purchase like something that you happens where it's like on a weekly or a monthly basis like think about Pilates think about bar classes think about you know these types of of companies where it's like I'm going in and I'm buying that thing regularly those are going to be the most uh effective places for you to create a bunch of inbound for them

[16:40] that's super high valuable and it's not like oh I have to you know with hbac it's like this is just a lead gen game right because like how often does your hbac system go out but in contrast it's it's there's a often a longer customer lifetime value especially with these services that are you know focused on higher demographic people uh in in geography I'll give one idea that comes top of mind to this so pools so you can you you know go find where the highest per capital amount of pools are private pools which cost like 50 to 100 Grand if you want to you know

[17:15] real pool and a try to sell them on a pool and then you just sell that lead to whoever ends up making it um B you can also sell them on um uh upkeep of their pool so you know for like 200 bucks a month we'll send someone who kind of like tests the water and makes it all good um so I think that's you know an easy opportunity and then you can also go to places where it's cold where people have hot tubs so think about like mountain towns like you know don't and and that's the thing The Prompt here for people is don't go to the the obvious HVAC stuff

[17:58] stuff you know that's obvious what are the nonobvious spaces to go into totally and again I would like look at like CrossFit estheticians pool cleaning companies tattoo removal like any of these things that are like high ticket that would be recurring for even tattoo removal probably isn't a good one because it's like okay there's an end to that right you want something that there's no end to it like if you own a pool it's going to live on in perpetuity right like that's the type of companies where this is the most uh interesting place to like start these businesses also just as a side note there's this

[18:30] local SEO play that you can do it's called like Rank and rent right you probably know about this for the audience this idea is basically you like create all of these websites that are geography uh optimized to rank four spec specific keywords like pool cleaning XYZ and I'll give you two examples of this so window cleaning is one of them it's a Rec regular recurring thing I met this guy when I was dirt bagging I was in uh redfish at redfish Lake in Stanley Idaho and he was living out of a van and he ran his company off of a laptop with a starlink and he was doing 180 Grand a

[19:06] month and he owned all these websites all over the US he started out as doing a window washing company in like San Diego Then scaled this up to this thing and I I mean I I was one of the crazy you know it's just like him right that's that's the entire company and all he's doing is selling leads to like other window washers and then another one um so a friend is uh in the space of like selling uh like Yachts like like yacht cruises so it's like you you s like rent yacht you know uh Florida or Miami or whatever right uh owns sites that rank

[19:38] for that huge ticket item and then sells those leads and it was literally just like had a phone number up that that that person would call so again these are like little things that I think for like the if you're deep in Internet you know business culture like I've been here 15 plus years I've probably tried every one of these at some point within my career they're they're like obvious things but for I think a lot of people like they don't even realize that this is happening in the shadows like behind all you know every Google search that you're doing there's somebody that's like me that's a degenerate that's

[20:09] ranking a website that's trying to get your contact contact information so that I can sell it to another company what's your next idea so next idea I want to talk about the uh service business that is reach out for uh influencer marketing so this is a large Trend that's happening within software especially like B to uh SMB software where you basically like have to create trust and teach people how to use the software at scale and so uh this actually really kind of came from I was working or doing some Consulting for a friend's company I was doing some SEO work but their whole strategy for growing their entire like

[20:52] company and it's one of these uh things that's like a multi-million dollar company that you've never heard of before that's in a category that I'll probably never talk about because it's just so so much value um but the uh what it does is uh basically their hold to growth strategy was focusing on just doing YouTube videos so basically influencer reach out to YouTubers to have them talk about their product and show how to use this product and then they have an affiliate place so the structure of this is you basically would go and you'd make some type of affiliate commission for your software so 30% recurring as an example and then you

[21:27] would go and you'd work with these influencers and say hey I'm going to pay you $500 for this video and then you'll also get all these recurring commissions out of this so he did this like himself in the beginning to just scale this up where he reached out to like 300 different youtubers found all their emails went and commented on their videos did this whole thing absolutely massive time suck right but he was in early stage of this Founders ship so he had time and he had resources now he's at scale and he's like I can't do this anymore and you can't it's hard to hire

[21:57] a person to do this and so this is where this idea comes from so it's basically done for you influencer marketing as a service so how you would actually go and do this is you would go and you would find any like software that's being built so like think of a you know instantly think of any of these like companies that are uh building in public right any of these tools that uh PE I mean and there's there's there's th hundreds of thousands of them like just go on Twitter and you'll find somebody Hawking something like you could do this with swell and a harpy so the strategy

[22:28] then is okay I'm going to go and I'm going to find these software companies I'm then going to say hey I'll do unlimited influencer Outreach for you to these people that make YouTube videos to these YouTube influencers and how you actually do that is YouTube actually will show you the email address of a YouTuber but if you so if you go to the about section of a channel it's going to show you an email so those emails um they are uh behind a capture so what again go to Fiverr like there's ways you could do this like yourself but the easiest way is go to Fiverr search uh

[23:04] YouTube uh uh L uh YouTube or sorry YouTube link building or I think it's uh YouTube lead generation something like that they'll basically go and scrape all of these YouTube channels for you find all the emails that are associated and then you can cold email all of these people again use just a cold email software and then you're basically just turning into a service company but the idea is you go and you broker all of these uh Rel relationships and all of these deals uh and charge you know two to 3K a month to do this for the company so for them they' probably give you a

[23:35] budget so you know using my friend's company they would give say hey we have uh 50k this month to spend on influencer uh work so go find me the best uh people to work with so you and go and you email 500 people and then uh that turns into a certain amount of leads the the kicker in how you can do this to be really effective is you then take all the people and you look look at their different subscribers and view counts and the cost and then you create a ratio of what those are to each other and then you can compare okay to see oh in this

[24:09] bell curve of people this subset is actually underpricing themsel so let's go with that subset and invest our Capital there and that's how you can create a greater Roi for your client so at that point you're like okay we just did a 100 videos and then you would go and you look at the affiliate commissions from all the people that you just did create a report for them and then show okay these people are the ones that created the most impact to our Revenue here's you know our Roi basically our Raz count uh we're going to reinvest all the capital back into these people and then we're going to

[24:39] cycle in a new group and so for him where it gets to now is like he has 30 core influencers that he works with that he knows they're GNA is going to generate x amount of Revenue per month but the KnockOn effect that happens here and this is how I would sell it to them is that once you get enough influencers talking about your product in this category then you'll start to see that up incoming influencers that are trying to build within that space will also review that product for you for free without paying them all they're doing is trying to play do the affiliate game of

[25:07] get that 30% commission right so there's like this growth flywheel that gets built in this you know I always talk about this like digital gravity like this is a way to build digital Mass but it's digital mass in relationship to attracting it like Affiliates and as you get more Affiliates in more Affiliates copy them and as more Affiliates copy them you get more Affiliates in and so it creates this like virtuous flywheel but this is is something that I know like every founder that I talk to that's in the influencer space is like I or sorry in the software space I there's all trying to figure this out how to do

[25:37] this they don't have time to do this they don't know how to set this up and like what I just said just lays out that whole process and you could 100% capitalize on this like I've talked to like five friends already and like is this something that would be interesting to you and they're like yes 100% I would do this tomorrow for like two grand a month if it was just handled and I didn't have to think about it and I just got a report on a weekly in a monthly basis of what was happening yeah I think I think what pisses people off about working with influencer agencies is

[26:06] they're not most of them are not really conversion rate focused or row as focused they're kind of just like give me some money and I'll get you some influencers and that's the trade so if you can position this as like Revenue focused and and just basically that whole story and you you you on the website you tell like the founder story that and you're you you tell the story of like I was once one of those people I spent a million dollars a month and I was generating ,000 dollar of sales and you know Mr Beast even reviewed my Prof you know my product and it sucked like some story like that I

[26:45] mean of course it has to be true um but some story with a Founder letter similar to how Jason Fred has like really good founder letters like if you check once.com or any of his stuff he just he has a really good way of just talking about the bigger picture and then once you learn about once you scroll down and you read the founder letter you're like wow yes I have spent a bunch of money on influences and has gone nowhere so I think this idea plus founder letter has legs 100% And then it the inbound that you all you'd have to do was just a YouTube channel for this like

[27:23] I'm obsessed with this right now as like YouTube is the top of funnel for service businesses is like going viral in the SEO Community right now with like Julian Goldie and Jackie Chow um Cho I I'm not sure he jack he owns index he's ripping right now but all of them are basically doing the same strategy where it's like daily videos talking about whatever like basically it's just doing experiments in public like that's what it's coming down to like here's all the experiments I'm running here's what we learned here's what worked and here's what didn't and their channels are just exploding right because of that daily posting that's

[27:57] happen Happ but what that turns into is all this inbound leads because you become an expert within that category so if you just talked about like yo here's all the influencer marketing that we're doing for all our clients make all the data Anonymous and just show graphs that are going up and to the right of their affiliate commissions that are like you know their affiliate revenues that are being paid out you could easily like build this thing I think that could be a part of this top of funnel I'd probably pair those two things together so do the cold email component cold DM and then pair this with like YouTube on top of it

[28:26] and I think that that's going to become a standard I also the the Segway is Into The Creator business so maybe we go there next and talk about this Google ads for XYZ thing because I think this will be also like another like you're trying to start your first company this is a perfect first company to for anybody to start so yeah let's get in there and and just on the Jackie Chu chw side of things like I know a lot of people are listening to this and they're like I'm not starting a YouTube channel and and I was I was actually one of those people who like hated YouTube up

[28:54] until recently but if you go to Jackie chws YouTube like homie is not producing his his stuff very you know super professionally it's a loom video with a good mic and like his iPhone that and he's like he calls in from whatever hotel room he's at at that point it could be like two in the morning his hair is like disheveled like it's all good yes 100% because the content like and it doesn't matter like his videos maybe get 2,000 views right but if 1% of those people of those 2,000 views turn into a paying customer and his basee fee is like five grand for you know link

[29:32] building a month that's five that's $100,000 in new customer Revenue like that's the game that you're playing here and I think this is a larger Trend like you I think you're seeing this but like long form content is how you actually convince people to buy things that are expensive uh Neil Patel just dropped this data I I think it was like two or three weeks ago but they basically looked at like what produces more revenues for a company uh that's in the B2B space or any type of service business and they were looking at YouTube short or they were looking at short form content versus long form

[30:03] content and like 10 10x more impactful was long form content and it makes sense right like also Alex Orosi just switched to this like if you go look at all of his videos he just switched from like 10 to you know 15 minute videos and now they're all like an hour plus okay why is that happening so I was talking to my friend Brian and uh NG he's uh his company's called viral bangers he writes he writes scripts for YouTubers that that are made to go viral and basically what he's talking about is like they're adopting what was traditionally called like a virtual sales letter so what uh

[30:40] what's that company called that yeah I can't think of the website it was like one of the original like sell digital products on it's Russell brunson's company know what I'm talking about yeah clickfunnels okay so it's that idea but for some reason that's cycling again back into the Zeitgeist of people's mind which is hilarious it's like all of these like 18-year-olds are discovering this now for the first time and I'm like oh yeah I just turned 32 weekends ago this is why this is happening because the 10e cycle here but what I'm getting into is that this is long form content is how you build like a super deep

[31:13] amount of trust with people to be able to sell those higher ticket items and this is again perfect segue into this next business I want to talk about so it's Google ads for XYZ and the so if you go and you look for uh the all the longtail keywords that are and when I say Google ads for excise e think Google ads for apartments Google ads for car dealerships Google ads for whatever that ends up being so all of these com companies or people are searching for Google ads for XYZ you can if you go and you look at the front page of Google for every one

[31:46] of those longtail keyword phrases and Greg I'll send you over this list so that your the audience can get it we'll drop it we'll just put it in a Google sheet that anybody can go see and copy because I want I want like 30 I tomorrow like 30 30 people to go and just start these YouTube channels and this is all they do because you could own this so easily so you make Google ads for XYZ and if you go to the front page of Google what's ranking at the majority for the majority of the pages at the top is a snack pack of three YouTube videos

[32:16] so if you just name the video Google ads for apartments and you walk through literally how do you set up Google ads for an apartment complex that's trying to get like inbound leads to get people to apply for the apartment you're going to like get views but the bigger thing is that you can rank on Google for that high value keyword phrase that would be almost nearly impossible to rank for if you're trying to do it from an SEO standpoint so the monetization strategy is pretty straightforward you build if there's a thousand different keywords that you can go after build as many videos around each of those as you can

[32:50] so make a thousand videos then you're going to get ad revenue from that to begin with because the watch time is probably going to be long so they're going to be at least 20 to 30 minute tutorial videos talking through all the components of these things what I would then do is you upsell some type of tool that has an affiliate commission that's super high value so a great example of this is going to be something like super metrics so supermetrics is this company that nobody knows about as well it's like one of these other ones it's a data pipeline tool to be able to get ads data

[33:21] and really only like marketing agencies use this but it gets ads data from like Facebook ads gole Google ads search console you know any data source that you would try to get data into and you can pipe that into spreadsheets you can pipe it pipe it into looker Studio you can pipe it into um like a business intelligence tool like Tableau Etc and the crazy part with this is like some of the price like some of the monthly pricing for some of their highest tiers is like two grand a month right so it's like an Enterprise level software basically but incorporate hey you want to see like you want to compare your

[33:55] Facebook ads or your Google ads like against each other in this specific way well you're going to need this tool supermetrics if you go to the link below you can get access to it blah blah blah right so then you get an affiliate commission there's another like there's so many ways that you could pepper in all of these other softwares that are secondary or you know tertiary related to this core Google ads thing that you're doing but the long-term play is then this creates inbound leads for an agency that you create and you just have it be an unlimited Google ads agency right but if you they just watched a

[34:26] video that's 30 minutes long long have you setting up this thing and you're just going deep on like how like all the like the strategy the tactics the philosophy of this that's going to be like for a lot of people they're going to look at this and be like oh my God like I don't want to do this like this looks mind-numbing so I'm going to go and I'm gonna buy the service from a person and then just again one of these where it's like charge three grand a month you do unlimited Google ads and uh basically you know get 30 clients and that's a million dollar a year business

[34:53] but some kid who's 24 can go do this tomorrow easily and I guarantee you if you did a video a day for the next 200 days you could easily be at 30 grand a month doing this and like from all of the revenue streams that we just talked about right there and I think okay taking a step back putting a framework to what you just just said so if you do want to start an agency that's what you want to do for whatever reason and I think it's a good place for a lot of people to start step one is you create videos every single day in your Niche

[35:28] and you make it look sweaty like Jackie it's all good and sweaty like us 100% step two is you just sign up to a few affiliate offers you get anywhere between 20 and 40% people don't realize how much some of these SAS products are willing to give um and sometimes it's even lifetime deals uh for example you know we host a lot of our communities on school and school which is actually Heros one of Heros and S oven's business we get 40% of Lifetime revenue of the $99 a month that people pay for it so that's step two and the outcome of step two is it subsidizes your customer acquisition

[36:20] cost so it puts you into a zero to negative CAC situation where you can go ahead and take some of that money and put it into ads to get more of your of your uh CER your target yeah your ICP whatever yeah and I think this negative CAC thing is super interesting because you're you're basically I'm seeing all the AI writers do this right now there's like a million AI writers that are being created by these Founders on Twitter and every one of them like if they're you know worth their weight and salt all of them are doing this exact same thing it's like go to YouTube and it's daily

[37:02] videos how to use like an AI writer to create SEO content that ranks right and then that turns into this like viral funnel for them they get paid off of all that because there's ad and and I think what people don't realize is that like if somebody's searching Google ads for XYZ that's a super high value impression that's going to be bid on a lot right so like MailChimp will pay a hell of a ton of money to be in front of that person because there signaling they're trying to do digital marketing activities so there's these categories that traditionally like ads are way more expensive in finance is one digital

[37:35] advertising or digital marketing is one you could go down the list I travel is another one so if you're doing these types of videos like your your your RPM is going to be so high automatically just because you're in that the watch time the dwell time is going to be super high because it's a tutorial and then also that down funnel movement is going to be super high because it's a like you look if if it's your first time looking at a Google ads dashboard it is mind-numbing like nobody knows how to actually use it effectively like there's very few people that are super good at

[38:06] it and so if you are like become you know become an expert in this and for the people out there that're like okay how do I teach myself these things go to YouTube and go to like loves data or go to uh there's this guy named Julian I think it's like Metric school or something like that if you just look up like Google data Studio tutorials and Google ads Google data Studio tutorials you're going to find these people that in public like create some of the best like tutorial content you you've ever seen and all of those another great website is called analytics Mania and they are uh basically like here's how to

[38:42] set up the analytics infrastructure for your website so you can actually do this tracking Etc but in 30 days over a summer if you sat down and every day you just watched five hours of YouTube videos and played with this thing you could 100% get get to that place then you just start making videos about everything that you learn during that process and that's going to create this like top of funnel to then allow you to create this this agency over the long term but that same Playbook can be used in so many places I think this is the thing that like for I want to uh go back

[39:13] to what you're said like talking about the framework component like this could be done for Facebook ads right like Facebook ads for churches Facebook ads for ecommer Facebook ads for lawyers like there's so many of these same searches you could do that exact same thing you could also do it like Google Maps for truckers like I'm looking at these right now Google Maps for boers Google Maps for RVs like all of these different uh categories that you could go after all these specific marketing tactics that people are trying to do if you just become an authority in that and then you create an agency that's around

[39:43] that specific thing I I mean all day you're just it's going to be like shooting fish in a barrel yeah and it doesn't cost really anything to get started and the videos actually make you pretty accountable to actually learn and be good cuz you're not going to be doing tutorials on you know dashboards Google analytics dashboards if you don't actually know what you're talking about so it forces people to get from not good to good at at the skill set totally totally all right we've been ripping uh should we do a should we do a software it's time for software all right this one I'm like I'm geeking over

[40:26] and I want I wanted I want it so bad but I'm going to just give it to people um so there's 4,000 keywords for XYZ QuickBooks Integrations this is insane okay so again I'll add this list I'll give it we'll we'll put it in the show notes of the show you can go down you can you can download it um so what this is basically is people are trying to get data from other tools into QuickBooks and really it's the accountant of that person that's trying to get this data from you know this real estate data in from this other tool into uh QuickBooks and when you look so we analyzed the

[41:05] data for these and we found that about 50% of them 40 to 50% of them didn't have Integrations that already existed so of those 4,000 keywords there were not Integrations that were on QuickBooks already there wasn't like an app on the QuickBook app store for that specific integration so let's just talk through like all the bi like the biology of this business because I think it's like Madness QuickBooks huge company so you can eat you know their scraps and still make a massive business here they have an app store but there's not a ton of developer developer activity within that App Store so there's a ton of Arbitrage

[41:44] that you can capitalize on now when you look at the actual software that you're going to be building you're just doing a handshake it's just a data transfer from one software it's an API call from one place into another place you don't even have to store that that data you're just moving it back and forth between these platforms and when it goes about the marketing strategy all you would have to do is Google ads focusing on those longtail keywords to those landing pages and then you make all of these longtail landing pages that are like and here I'll read off some of the examples uh once I find them but basically you could

[42:16] just do SEO and sem and that would be the entire growth strategy for this because it's so it's so high intent that you're going like if that person is like if there's no other integration in that space like they're going to choose that solution because the only other option is they have to do this manually and so there's no way that the accountant is going to do that so here I'll give you some of these QuickBooks Integrations as an example of like all these different softwares that are built on top of this that like people are actively searching for and again there's tons of these that

[42:49] aren't uh built so clickup QuickBooks integration uh tal uh tallic QuickBook integration Builder Trend QuickBook integration app folio QuickBook integration I mean the list goes on we'll add this below but from a software standpoint super easy build I mean you could build this probably with an offshore team in all reality and then that just turns into a marketing game that you're doing it's like okay how do I basically get the DAT and you'd have to be I I guess you'd have to build some Metric of trust so like as the founder I'd build like some type of public Persona as well that they could go and

[43:20] see oh this is like a real person because you're touching all of this like business uh like Enterprise business data but I think this is like a I think this probably a $30 million a year company I 100% think that just based off of the search volume based off of how many users of Quick Books there are and based off of how many people aren't building these Integrations for this category like just go on QuickBooks the app and like sech like their App Store and search some of these like these integration names like for example like search netw Suite search Builder Trend search Clover search ramp like all of

[43:54] these different ones and you're going to find that like a large percentage of them there isn't an integration that's even shown within the App Store that you can just go and create and they're also like very low competition keywords because there's nobody else in this category going after it so dude do you know how many apps there are in the QuickBooks App Store I guess how many I have no idea how many take take a guess for cont for context Shopify has 13,000 okay 300 750 apps oh my god dude and and half of them don't even have any reviews so there's basically like 80 70 apps that

[44:37] people use it's a gold mine also you could probably sell this with cold Outreach to accountants as well like hey we build custom Integrations for data into QuickBooks right and just like cold email every one of them in the US say it's like offered as a solution but the kicker is like hey you build this custom integration and then you go and you sell it to everybody else right so you get paid Upfront for that development cost that's actually probably the the way to do this without having any operating Capital costs so 29 million users of QuickBooks and you know how many users Shopify has how

[45:15] many 4.6 million users oh my God which is a which is a whole other framework for thinking about when you want to create software in one of these app ecosystems look at how many apps are in the in the ecosystem versus how many users and just go to where great data set I would love to do that data set with you is find marketplaces and we do like a public thing where it's like okay here's all I would be super cool I'd be super down I'd be happy to like put some you know team behind it or something so yeah amazing uh should we do next one

[45:51] yeah let's let's keep going okay cool all right so next one is Tik Tock SEO as a service for like fine dining and cocktail bars so I saw this data like three weeks ago or four weeks ago that was talking about how gen Z isn't even using Google to start searches for local search it's like only happening on social like they go to ig or they go to Tik Tok and they search like you know X you know bars Denver or whatever right or um nlife XYZ location and so it got me thinking about like okay most most of these companies like especially if they're old traditionals like I'm

[46:30] thinking like pizzerias and stuff like that like there there's no way they're have any strategy for this and so like I think you could go to them and be like okay we're going to rank for blah blah blah location you know whatever keywords are high value to them and then all it is is it's just like you as a Creator and you're just making like ugc content that's like the five best pizzerias in you know whatever neighborhood of whatever City right and then you just start with whoever your clients is and you just run down through those and I think that you could super quickly like acquire a

[47:05] customer base because the the thing that we're seeing is that with this type of SEO you can almost refresh it on a monthly basis and it still has as much much impact as it did on day uh 30 days before so in contrast to traditional SEO it's like oh I'm going to make this investment you know month one and then maybe 12 months later I start to feel the impact of what I did in that you know it's a long long-term inest M with a longer term time Horizon in contrast when I'm looking at these socials like and we're actually seeing this with like long former longer form video as well so

[47:35] if you're on uh YouTube as an example and you're doing like a 10-minute video that's some like focusing on a you know bottom of funnel keyword that's related to your company you can probably do that same keyword like every 30 days 30 to 60 days you could just come and do another video based uh you know almost exactly the same that's running through that as long as you're doing enough content like again I'm talking about like you're doing Daily Posts or weekly posts or something like that but I mean I think that you could probably go and sell these companies like Grand to two grand a month and get these you know get

[48:09] clients that are on this local scale to do this I you could probably do it more especially if you go for that higher Echelon that's why I said like cocktail bars or like listening bars and you know fine dining so these places that are traditionally like they have a higher like income uh earner that go to those locations if you can show them that like hey I can regularly get in front of these people and give suggestions of where to go there's also probably a media play here too where it's like okay you make all these pages that are scattered all over the US and they're

[48:42] for all you know each of these locations you basically like go and you make these videos for all of those places and then I I think that there's something like th this feels like people haven't figured it out yet and it's such it's a massive Arbitrage for like you're you're watching these local businesses that are these um experiential businesses go viral on these these apps and the thing that happens is when one viral moment happens here and this is like how you could probably sell the company you get this knock on effect that happens where all of these other creators they start to include you in that because they saw

[49:15] that that video went viral where you went viral in and so it creates this like you know larger flywheel that spins rather than just the search volume that happens from that thing but again if you can rank for you know best pizzeria Uptown Denver or whatever right like you're probably going to create inbound that happens from that especially from that younger generation if you're trying to get in front of them and this is the only way that you're going to be able to get in front of them like all searches are going to go towards this this is where it's starting this is where Discovery is starting from a person's

[49:44] marketing Journey now yeah I think the the move is to create a set of accounts per City so you do like cool spots Denver I also think so that's step one step two then is probably a mix of using other people who've gone viral in that City and being like I'll give you a hundred bucks if you review this other place and getting them to cross promote on their their personal page and you know and the the the your new page and you'd be surprised like a lot of these people don't have that many followers and like 100 200 bucks is like oh wow that's amazing

[50:21] you're going to send me this cocktail bar and you're going to promote promote me on that page is amazing um and then you just build up a bunch of these accounts that are essentially like Yelp for these different cities and then once you have that then you probably you know you probably everything goes back to email then you probably figure out a way how can I get these people build this email list it's a top of funnel probably not email because it's gen Z probably text so like have you Leo yet no tell me about it okay uh startup uh I think they're at La I met the founder uh uh

[50:56] through draft horse actually we we was helping them with this their SEO strategy uh they basically they're they're called a drop CRM so it's like email list SMS and Instagram and all three of those things you can like promote something through at the same time so it's going it's this is becoming like the standard in the music industry space right now is like this is the tool that you use if you want to basically like do good marketing and I think that you could probably use something like this so it's like you could even just grow that IG account and like Tik Tok will come to this as time goes on like

[51:29] all of them will come to this as time goes on the reason that you can't do it with Tik Tok right now is like something to do with like bulk uh bulk uh messaging Instagram has a different privacy policy or different policies where if the person messages you first you can respond back to them at scale so how lelow functions is basically you put on your story or a post like reply with XY exactly DM me with XYZ keyword and then there's an auto uh like response back that occurs for that but I think it's probably something like that that you could do that and I'm just imagining

[52:01] like all so to think about the actual tactical components of this you would make these videos that are like top five spots for XYZ whatever these keywords are that are related that you know would be high value you make these like I mean it's just coming back to like BuzzFeed listicles I think what you said is really interesting though because like this will replace Yelp like nobody trusts yel and nobody trusts Google maps I mean I go to like Reddit right now to like go find the top places like this actually is probably how I'd do it I'd go and I would go I would look at Reddit

[52:29] like Top Mexican places in XYZ place and then I'd be like here's the top Mexican places in XYZ place that you've never heard of before rattle them off and then that account would grow on you do that on Instagram reals do that daily and then you would go and layer on paid ads spend on top of that so you can do paid ads um I think I talked about this last episode but just for the people that didn't hear it before what you do is you basically do Instagram only ads with a call to action in the description to follow XYZ account for more content like

[53:01] this so when it's an Instagram only ad that at is technically a hyperlink so when it shows up as the ad to the person they can actually click into that which takes them to the profile and then you can build basically a follow funnel that happens through that whole process so what we've seen before is like we've gotten like 30 to 50 Cent followers for that but every person that touches that profile you can put them into a remarketing audience and that remarketing audience can then uh you can basically show that content to them over and over again so it builds a brand within that space right but you

[53:35] could do that for every one of these places in the US and then that would grow the actual Channel use something like a Lelo and then uh like you go to a company and you're like yo I've got an Instagram of 20,000 or whatever like we do you want to do a promotion it costs X you give me some type of thing and then you just lay out how it function lelow handles the whole thing and then you're basically you just turn into like a marketing like like you know as a service for these for these Brands and then I would probably put them on like

[54:01] some type of subscription like how do you get a payout where it's like you know you're it's a it's a contract where it's quarterly or by quarter you know you know two quarters or whatever that ends up being and then you promise XYZ amount of like a post a week every Thursday you know or whatever date that they're trying to be more uh like get more foot traffic you have you have something that goes out each of those days to get more people in the door give me one last idea I know I know we're pushing on time by need it I know I got you this what I just said actually like

[54:31] goes right into this next one um so I do a little bit of work in the music industry out of Nashville specifically uh so I my friend his name is Colby Aku um we grew up together we were honestly just like drinking buddies like specifically him and my brother and then I got involved but I would go to the like bar at you know 7 a.m. and they would have been there all night just doing pull tabs like gambling people don't know what pull tabs are it's literally like you buy like a whole raft of pull tabs and you just sit there and pull them and like every like I think

[55:01] it's like every 20 you win and so it's just kind of this like dopamine hit but anyways so he was gonna go into like Financial brokering or I something something in real estate or I don't even know and he called me up one day and he's like yo I think I'm gonna do this music thing and I'm like all right well like this is how I'd do it if I was in your shoes so he dropped an album and we started to look at the data together and I wasn't really involved for the first year but it started to look really similar to an in like an internet

[55:27] business like all the economics were like that when it came to streams and so I had this Epiphany I'm like yo I think we could grow this just like we grew grow any other digital product like it's just functions the the biology of this thing is it function functions like a digital product and so what we did is that exact thing I just talked about with the Instagram ads that grow the profile and then I what I would do is I'd have them go and I would like we go to a studio and he would play every one of the songs off the album so we drop an

[55:53] album and then every like couple every 30 days I get him in a studio and he would record live sessions of him playing the song we take those we CL chop them up into social i' schedule them out uh you know post or two posts a day uh across every channel and then we'd run these ads on top of it to grow the account but what we started to see is that we could influence the amount of streams by growing the Social account and by doing that exact process that I just talked about with with growing those Instagram accounts so what this turned into and once like as we got to

[56:23] this the unit economics of this thing is like we put a dollar and $3 would come out but the K the the crazy part about this is that once you get a fan in music they don't churn they come back to that back po that back catalog over and over until the day that they die right so that catalog has an intrinsic value that lives on and definitely even past your own existence so from a good from a business standpoint I mean this is why you know you look at Universal music group or Sony like they're absolutely powerhouses of companies it's because this media is built once but it lives on

[56:55] basically for forever forever which is really different in when in comparison to like books like it's fewer books that last it's fewer music is kind of this thing that Bridges Generations especially since it gets passed on from generation to generation so anyways music music is like real estate in that sense exactly exactly it totally is it totally is so our Phil our basically our strategy was like let's get you as big as we can get you on streaming and then we're going to wait till a label approaches you because there's this threshold right around 300,000 that labels will approach you so three 300,000 monthly listeners on Spotify a

[57:31] month and uh labels start to look at you because you're at a dollar amount where they realize that they can make money off of you especially if they layer over like ad dollars and all of these other you know like resources that they have available to them so label approached us we then got into like got them into a bidding war we flew out to Nashville and we just basically you know do dog and pony showed him around to every label he ended up signing with Sony Nashville but I think that this same thing could be done at scale and you go and you find these artists that I mean and there's

[58:01] millions of these musicians right like they make great music but they have no idea how to grow themselves and you go and you buy a percentage of their back catalog So 20% as an example and a lot of them are self-published they use a service called like drr kid or CD Baby which now some other parent company bought them but basically it's the the cost to get these L like these albums out the door is like five grand you know a lot of the times they're just doing it in their friend's basement but what you can see is that you can put a dollar into this thing and hypothetically like

[58:32] you can make money off of that for indefinitely into the future so what this turns into is the exit strategy here and and what I again found super interesting about this whole industry is that it functions a lot like software where you basically if you own that percentage the label wants to buy that back catalog so they'll buy you out for that percentage value and so you could have these mini exit you could have these exits basically of all these people so if you got them over that threshold over that Tipping Point and like how I'd probably do this if I you know was going about it was like I'd go

[59:05] and I'd find 10 musicians I'd do this deal this relationship with them and you figure out some type of structure where you're basically doing like a capital injection this is probably going to be Capital intensive on the beginning part but I'm talking like Capital intensive as oh it's a grand a month in ad spend right like but for them that's a huge amount of money right so especially if they're like you know young and they're figuring they're just figuring out this music industry please so you grow these people up and then once you get in one of these relationships with these labels or these management companies if you you

[59:35] just basically are bringing them the cream of the crop that you just grew so of these 10 probably two will hit and you're like yo label like I've got two that here's their growth metrics you go sell them and you just turn this into this pipeline of a way to build so traditionally they call like artist uh what is it artist development A&D I yeah yeah and so B this is this new way that you could do this but it's fundable by the economics of the company so the stream revenues could go back into the growth of the company you basically have to create this Catalyst

[1:00:08] event in the beginning and again you probably have to put I'm grasing like 10K aside over a 12- month period and to get like one of these people off the ground but of those two people that hit it's going to turn into such like it's it's a venture portfolio at that point it's the same it it functions the same but the difference is that the company lifetime like if you look at the S&P it turns over every 20 years right in contrast that this doesn't turn over it lives on into the future for forever and all of these people are accessible like you can DM all of these people tomorrow

[1:00:38] and be like yo we do stream growth this is how we function like it functions can we jump on a call to see if this is interesting for you we basically grow your streams we take a percentage of revenues and then if we can get it big enough we'll go and we introduce you to these companies that or these people that we know within the industry and that's this whole like business model that is like something I really want to do as well but again it's like a time thing so this is what it always comes down to you know what my favorite part of you

[1:01:04] is it's it's when you're 80% through a really good startup idea and like you're you're you just know inherently that this is a good startup idea that you just get it's gonna work you know it's work you're like it's so frustrating it's so frustrating and I'm like again I like I wake I wish I could just focus on like zero to oneing things like that's actually what I'm best at I was just talking to this company I'm I'm helping out some stuff with and for them like I am I am worthless after like a a series B like I'm as soon as you get HR like I

[1:01:41] am your worst nightmare like as an employee as being involved in the company because I I just I don't know how to function in those environments like what I'm really good at is like okay what are all these pieces and how do you synthesize them together and I think that that's the thing like if I like my dream longterm is like can I just focus on that it it was interesting I was just Ling to this podcast and they're talking about um like investing and how actually that's like when you look at Value investing that's actually what it is at its core is like you're spending all of your time analyzing all

[1:02:09] of this like you know these components of a of a of an organization or a company in a market then you synthesize that that together and like for me it was like I look at investing I was just like the most boring thing that exists right like it's just not interesting to me whatsoever but after hearing that I'm like oh maybe this actually is the same part of like that entrepreneurial you know or I don't even call it like it's just business person brain I hate the word entrepreneur because it's just so like ridicul like there's every there's there there's such a spectrum of this you know like it's like uh but like I'm

[1:02:40] talking like repeat foundershield

[1:02:56] having these and going to into the viral moments I mean I'm looking at your YouTube channel on a daily basis and how quickly it's growing like you're probably going to start like your P your monthly compound growth is probably going to be at 20% a month which means you're going to double every three and a half months right so you're gonna be at 100K Subs by end of year easily based off of your current growth metrics but we know that there's going to be a compounding or sorry there's going to be a an uh like a a like it's it's a compound growth effect right so the

[1:03:23] curve is going to go more vertical over time like that that that slope is going to increase so anyway go by the way if you're if you haven't subscribed to this YouTube channel what what are you doing like what are you for baby go do that and then subscribe subscribe to his newsletter and if you do that enough he'll maybe have me back yeah exactly although gonna have this be a weekly this will just be a monthly a monthly call Greg here's everything I've seen I want to brain dump all in this yeah another that we could get into is I think there's a newsletter consolidation

[1:03:58] opportunity right now like all of beehive made it so easy to make newsletters that it uh it flooded the market and content is an absolute grind most people are not built for it they're not built that way and so all of these companies right now could go and be acquired and you could roll them up all of those subscribers into a single thing I think you could absolutely crush it and build like easily a two to 10 million like subscriber new newsletter in this AI Tech space like based off of what we're seeing and I'm talking like I have a friend that's doing this right now um if you if I said the AI

[1:04:36] newsletter name a lot of you would know what it is it's one of the biggest ones and like for them like he's like I'm getting these I'm getting Subs at a cost that like I could never get previously like in the entire existence of this and we've you know they they've grown exceptionally well but just thinking about that opportunity of like this roll and you see it in all markets right like you have you have all all these startups that come in and then you have economic turmoil and you have rollups that occur and consolidation and it's the same thing that's happening here those Market forces are at work and there's this

[1:05:09] again is there's a huge opportunity to be a to media and then layering over the top of that you layer over all of these like YouTube shorts Instagram reals long form YouTube content like why is morning brew and all these places building all these social channels now well they realize hey this is great free top of funnel because for you page content just shows it to random people and we can get all these subs from it so it's the same it's this like that is the play that you could you could do and then go and build these other companies whether it's service businesses or any of the

[1:05:38] softwares that we're talking about on top of that and you can zero to one these companies overnight without having to raise Capital without having to doing any of this and this is really why I think that every company is turning into a media company is because it's it's economically more viable to do that than to do it in traditional ways if you were if you're going to acquire one of these AI newsletters how do you value some of these business so let's say they have 100,000 Subs like you know what do you pay per sub great question I would look you know it depends on if you're established or

[1:06:13] not for like an established company you can probably look at your CPM or cost per click or whatever that structure is that you're basically selling advertising for currently and then look at okay if I get these more you know these Subs on um what's the cost per sub to add them to my list and then what's the payback period to uh of acquiring those new people and like how much more can I charge basically by getting them added to that list the thing with this is that there's this Tipping Point that happens when you get a list to you know one million two million like these

[1:06:41] larger sizes where there's just so few lists and this is actually how the podcast industry works right like there's so few podcasts that produce all of the downloads that naturally what occurs is that you have have all like basically all all podcasts when they get to a size get approached by some type of media Network for some type of relationship because like 80% of all downloads come from you know 5% of the shows or something absolutely ridiculous right and so basically like it has to they have to be rolled up into this like and that's how most company like if you look at like a PNG right like that's how

[1:07:20] they want to buy media they want to go to a single like media buyer or whatever and and say Hey you know we're trying to do X and then they go and they find whatever we'll say 200 shows that they buy ads across that are you know within their their target psychographic or demographic but uh to put like a a number on it like if you could get email subs for under a dollar a piece like so say it's a 20,000 person newsletter and like it's an active newsletter like we'll say it's like open rates are averaging we'll say 50 plus percent and uh you know ctrs are in the range of

[1:07:55] we's say you know 7% or 10% Like if you get that at 15 grand like I think that's a good buy right like that's coming in at what 75 cents an email and and that to me is something that like would be incredibly hard to create if you were trying to do traditional acquisition strategies whether that's you know paid ads or like cross promotion of newsletters Etc so I think that that is like to me the challenge and the thing that I don't know and the thing that like my friend doesn't know is how are they going to roll this up into to a single like a single newsletter because

[1:08:28] long term when you look like you don't want to write multiple newsletters right like you want to write a single newsletter because it's just like build once it's it's an operations cost right and like this that that game is just you're you're you're beating up cost right like it's like so I I think that it's it's really how cheaply can you make it and then like how good are you at doing sales at scale so I ended up meeting him because he's like insane at cold email like at scale right because they are constantly selling companies to sub like basically Buy ad space on the newsletter and cold email is like one of

[1:09:04] the most effective ways to do that right but yeah it was a long-winded answer but I think if you get them under a dollar that would probably to me make sense just based off of what I've seen within the market here's my take and it's also a Warren Buffet take which is if you're going to do an acquisition it's all about a mispriced asset and a great brand so I think the mistake that a lot of these newsletters are making is they're monetizing via ads so to them a subscriber is worth 75 cents or a dollar whereas someone like us so we actually have an agency called

[1:09:48] LCA that literally builds the biggest AI products out there so we'll work with like a a Dropbox and be like hey let's go build like an AI first version of Dropbox or the Google of the world that sort of thing so a client to us is worth anywhere between one and two million bucks something like that now if you look at 100,000 person newsletter if it's high quality you know are there the chief product officers and VP products of some of these large tech companies then it becomes a literal no-brainer you can actually pay five up to five dollar or $10 who knows so that's how you have to think about it so

[1:10:30] the way to the way to think about it I think is start with a business that you know produces cash and you know is profitable and then yeah acquire and that's that's also the HubSpot model too right like HubSpot created the CRM High margins and then they started acquiring media after they figured out that okay we've got this great margin business let's go spend 20 million bucks on the hustle totally totally I think that this is the bigger Trend that's happening in all business is do you know AER Electronics I think we talked about them last time yeah $6 billion doll market cap like they've basically been rolling

[1:11:16] up like electronic components and magazines and blogs and like you know any like industry Publications for the last 60 years that's their whole strategy right they're just a Content machine and they're selling a commodity product so that's the only way that they can do this and I think that this is going to become the standard like I this is how I think about owned media right it's like it's this long-term investment that can never be taken away from you and like as this thing grows and if it lives on long enough like the cost The Upfront cost of starting that thing approaches zero over time right so it's

[1:11:49] like a an infinitely decreasing curve because you're just like amortising it over like as many as long as the existence of the company happens I think the other piece too that people don't realize is that it's marketing leverage like why does a HubSpot or any of these other companies like you know and this is something that I learned when I was at Rupa Health like we saw that we grew this podcast that became like known within the industry and companies that previously would not even take a call with us were inbounding being like yo can we sponsor the podcast which allows for us to create relationships with them

[1:12:21] and then cross- sell them into like our services and get in deeper you know business relationships with them and like that is something that's like incredibly valuable that people don't talk about is that you can create leverage especially as small companies and this is why I tell like every startup like what you should do tomorrow is you basically scrape every person in your target audience you callemail every one of them you C DM every one of them you import them into Facebook ads Google ads LinkedIn ads and run uh display ads to them across all those places you then take uh that uh email or anybody that

[1:12:53] signs up you put them into an email nurture and then you make you go and you create a podcast that's about that specific tarted ICP and like name it something that's like as specific and direct to them as possible so like literally their job title podcast and then you build a newsletter that promotes that show and I've like literally seen this and done this with companies where it's like in 12 months we can get them from like nobody knows who they are to they're now at a conference and the founder is recognized by somebody right and like that is what the the power is with these things but

[1:13:27] the bigger kicker is then suddenly okay I want to go negotiate with a larger company in this space and somebody who I have no business talking to is now coming to me basically with their hands out being like yo I want to get this from you like I and they don't know how to do this they do not know how to build digital media so if you can figure out how to flex that muscle like you're going to be so far ahead of everybody else that you're competing against over the next five to 10 years it's a good place to end I mean I can never end this but I we can talk for

[1:13:57] hours but we're not going to we'll have to do a part three at some point I love it man have me back whenever it's a good break in my day I love it halfway through a Double J and tonic life is good I'd love to see you fully done that Jin and tonic and see what you spew out actually probably amazing stuff I like the way your brain works it's good uh I always appreciate it Cody Schneider X X on Twitter and SW ai.com I'm going to link both in the show notes so people can easily get there anywhere anything anything else you'd like to say no

[1:14:38] that's it uh only other thing we're I'm just starting to roll out uh this done for you service for podcast actually that's like we grow newsletters for podcasts if that's interesting to you let me know uh it doesn't matter to the industry or the category we're focusing on B2B mainly to begin with but we can grow uh newsletters by about four to 5,000 uh subscribers per month and if they're bigger newsletters we can grow them uh by about 30 to 35% per month so reach out if that's interesting I mean I'm I'm interested bro I'm interested hit me up I will all right take care all right

[1:15:15] cheers brother [Music] baby

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