# What is Facebook's Learning Limited? Is it Ruining Your Ads?! Channel: Ben Heath Video: https://www.youtube.com/watch?v=sxdh8vyBaRY Duration: 11 min Language: English Words: 2302 Transcript page: https://viewrankai.com/tools/youtube-transcript/sxdh8vyBaRY --- [0:00] hi guys is Ben Heath from lead guru and in this video I'm going to talk about learning limited and what it means for your Facebook ad campaigns when you see learning limited popup alongside one of your ad sets is it ruining your campaigns do you need to do anything about it that's what I'm going to quickly cover in this video now before I get into the steps acquittee mention that at the end of this video and we talked about a free facebook advertising resource a free webinar I think you're gonna find really really interesting so make sure you stick around to the end to were to hear about that well with that [0:29] said let's let's get into it so right now I'm in one of my facebook ad accounts and I'm in a campaign and I've just made a few adjustments where you can see that there's a number of ad sets of six different assets in here these are all in the learning phase but what you will see is that this one down here says learning limited you may have seen this pop up in your Facebook ad campaigns alongside one of your access to learning limited thinking what is this is something fairly new the Facebook of introduced my thinking is this an issue to have to turn it off etc [0:56] etc if we hover over learning limited you could see what Facebook says so Facebook's saying here that this ad set isn't generating enough leads to exit the learning face basically it's stuck in the learning phase it's not being able to get out of it this usually occurs when your ad set is limited by audience size cost control budget or other settings consider making changes to your ad set to improve performance so if you see this pop up alongside one of your ad sets the first thing to think about is is the ad set new if you just launched the ad set you've just made an adjustment you've just launched the [1:29] campaign and you see this pop up it's not necessarily something to worry about as it says here this answer isn't generating enough leads to exit the learning phase well a new ad set new campaign except etc is in the learning phase by default anyway so it won't have exited the the learning phase whether it's you're generating lots of conversions or not if it's let's say less than 24 or 48 hours old I have seen that error that warning message pop up even with brand new ad sets brand new campaigns it shouldn't do but it does that's the first thing I'd say if it comes up when your campaign or ad set is [2:00] new or you just made a significant adjustment don't worry about it otherwise is it something you need to worry about obviously it's not ideal in an ideal world you would want to be generating enough convert to be able to not be learning limited to go through the learning phase have a fully functioning campaign but depending on your budget depending on your audience size that may not be possible it's not necessarily something to really worry about so I get a lot of comments from people saying things like I'm not generating 50 conversions a day oh sorry 50 conversions a week with my conversions campaign should I therefore [2:36] be running a campaign with the traffic objective or the engagement objective or something like that a male answer is nearly always no because it partially optimized conversions campaign will still usually outperform a traffic campaign when you're looking to generate conversions and the same is true with learning limited okay if your campaign or your ad set within a campaign is saying learning limited and you're thinking ah i'm not generating enough conversions therefore i need to use a different campaign objective a limited learning or a campaign that doesn't have as much data as Facebook would like it's still probably going to outperform a different campaign objective so the first thing [3:16] I'd say is don't necessarily just see learning limited and think aha I need to change the campaign objective I need to change my structure etc etc always look at your primary metric so if for example you're seeing in results here you know you see this ad set here for example learning limit is because it's had zero leads out of this campaign generated over a thousand leads no leads have been generated in this ad set all the other ad sets that have generated leads some of which a lot more than others all say learning I've just said Madison's been adjustment to these so they're in the learning process right now learning [3:47] limited in this scenario means there's an issue clearly no leads have been generated I need to make adjustment to some stuff I need to do some things in order to make an adjustment but if I was generating leads which you can often see when you see learning limited and if the cost per lead is acceptable if it's profitable it's not something I would worry about a lot of people ask you questions about Facebook at warning messages to pop up with Facebook advertising error messages to pop up things like that and they say oh is this an issue and my response would always be what's your cost per purchase [4:23] your cost per lead because if your cost per purchase or cost per lead is profitable nothing else matters don't worry about any of your other stuff it's only if those aren't working then you want to drill down and go okay what could be the issue here learning limited that's one of the factors so if you do see learning limited and you are generating a great cost per lead great gospel purchased don't even worry about it it's not affecting your campaigns just crack on if you're not generating good results and you see learning limited that's a time where you may want to make some adjustments so as you can [4:52] see what facebook says here they mix in some recommendations the first thing I would look to do if you see learning limited is increase your audience size it's usually very easy to do if you're using let's say a 1% look like for example you could change that to a 3% or a 5% look-alike maybe 10% look-alike if you're advertising on a local basis so that's the the first and easiest thing to do adjust audience size you don't need to spend any more money and see how that performs also check if you're using any cost controls this is the second point the face of razors here so did you put a [5:21] bid cap in place is that big gap a little bit too low in ideal world I always say the bid caps want to be double your target cost per conversion okay which gives you quite a lot of flexibility a lot of leeway if you try and have that bid cap too low your Facebook ad campaign campaign simply won't run you're gonna see learning limited as an issue so just whether using those if you are using those make sure you check those out take a look and assess is this realistic is this unrealistic twenties change it the third and last thing I would recommend changing is budget now I have a sneaky [5:56] suspicion that Facebook introduced learning limited to help convince advertisers to spend more money on Facebook ads obviously Facebook makes its money for its advertisers anything they can do to incentivize advertisers to spend more money it's going to be beneficial to Facebook so if they've worked out that across all their advertisers if they can pop up this learning limited error message and say to people you know consider changing your budget and they know that a certain percentage of people are going to increase their budget in order to get out of learning limited and I've had a lot of people comment saying oh I was told by a facebook rep that in order to [6:33] learning the method I should increase my budget therefore I double my budget I've heard that must have been a dozen times over the last month or so it's beneficial for Facebook could always think when you see error messages or best practices come up on Facebook is that within my interest as an advertiser or is that within Facebook's interest most of time they align Facebook wants you to get great results because if you get great results you spend more money so most of the time your interests are Facebook interests are the same but not always there are certain areas and I think this is one of them I think this [7:02] is why they've introduced learning limited or one of the reasons why they've introduced learning limited is to say look you're not spending enough here to out the learning phase try spending more and you'll see better results so just be aware of that that's why it's the last thing I would love to change but it doesn't mean it's not true okay you could have a campaign that is not generating any conversions let's say you're trying to spend five dollars a day and you're acceptable cost per lead your target cost per lead is thirty dollars what you're only gonna be generating or let's say roughly one conversion every six days that's not [7:33] enough Facebook cannot cannot optimize around that Facebook say they want more than 50 conversions a week and that's ideal definitely in my experience if you're generating anything more than 10 15 conversions in a week you're fine you should be using conversions campaign if you see learning limited that still shouldn't be an issue a partially optimized conversions campaign on Facebook can still deliver great results we see it happen all the time but that's what I would say about the learning limited if your results are great or at least good don't even worry about it if they aren't go through their list of suggestions in order so first thing you [8:09] want to adjust is your audience size does that make a difference give that 5 to 7 days to see the impact to that have you got any cost controls are they too restrictive ok look to increase those or remove them all together and then if those things don't improve performance don't get you out of learning limited and start generating those leads and purchase for you that's when I would look to adjust your budget but only then but there's been a lot of confusion all of it was scared about this learning limited just have a little think about why that's now popping up why that's been introduced I think it's in part to [8:38] get advertisers spend more money therefore it's not necessarily something that you need to panic about and when it pops up just to be aware of it means and what you can do to help improve your campaigns if they are performing well and you are seeing learning limited okay with that said I mentioned at the beginning of video that I had a free facebook advertising resource that I wanted to do where to tell you about and I'll quickly do that now now I've created a training a free webinar called three killer Facebook ad strategies to double all more your revenue if you want better results from facebook advertising I would strongly [9:11] strongly recommend you check it out in this webinar I'll go through three strategies that we use all the time as a Facebook Ads agency that deliver fantastic results these three strategies are tailored and and and adjusted depending on the type of business that you have and I think that's really important because a lot of people preach a one-size-fits-all approach when it comes to Facebook advertising that doesn't work that's why I've got three strategies in this webinar because I say look if you sell ecommerce products that cost on average 40 dollars each you need to use this strategy if you're trying to sell a 5,000 dollar service you need to [9:46] use this strategy if you're a coach consultant selling a course information training product you need to use this strategy so I'd strongly strongly recommend you go ahead check out this free webinar completely free you can register just click on the link in the video description you can go through it's about 60 minutes long I strongly recommend you go through it it doesn't matter how engaging your ad creative is how detailed your targeting is how well you put a Facebook ad campaign together if you use the wrong strategy for your business which I see so many people do so many people think you need really complex sales funnels you don't and your [10:21] campaigns are going to work if used the wrong strategy you have to use the right strategy and that's what I help explain in this in this webinar so go ahead and check that out let me know what you think of it in the comments if you enjoyed this video please give it a thumbs up please share it comment below to let me know comment below with any questions happy to answer any questions about learning limited about the learning phase or anything else to do with Facebook advertising don't forget to subscribe to my youtube channel internal notifications are released Facebook advertising relate to content like this all the time and yeah I've [10:50] told you guys soon thanks a lot bye --- About this transcript Read from YouTube's own caption track and laid out by 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