# Should You Use Dynamic Creative with Facebook Ads?

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=sxQwH4kjGW4
Duration: 13 min
Language: English
Words: 2757
Transcript page: https://viewrankai.com/tools/youtube-transcript/sxQwH4kjGW4

---

[0:00] hi guys it's ben heath from lead guru and in this video i'm going to talk about dynamic creative and whether you should or shouldn't use dynamic creative what are the pros and cons of doing so with your facebook ads something i get asked about all the time so i want to shed some light on that before i do just want to very quickly ask you to smash that like button on this video and of course subscribe to my youtube channel if you are new and haven't done so already so i'm in an example ad account i've got an example campaign created and i'm at the ad

[0:26] set levels where you turn on um dynamic creative now in most of the sort of videos and trainings and things i put out i haven't used um dynamic creative and i get a lot of questions people saying why why don't you use dynamic creative so first i'm going to explain what it is what the advantages are and then sort of go through perhaps why i don't tend to use it so all right let's see what facebook says for start so dynamic created provide creative elements such as images and headlines and will automatically generate combinations optimized for your audience variations may include different formats and templates based on one or more elements

[1:01] so let's go ahead and turn this on and then you can sort of read through all that sort of stuff there are a few restrictions but let's just click continue and by the way this is an example campaign says all sorts of things in here that are wrong just ignore those warnings and everything like that but once you switch on dynamic creative at the ad set level you can then jump to the add level and you'll see again we've got a bunch of errors but don't worry about that but on this side here you've now got a bit of a change in the ad creative selection where you've

[1:25] got to select images select videos all that sort of stuff um so and it will automatically turn on this setting which is optimized created for each person so what basically facebook is saying is that you know give us a bunch of headlines give us a bunch of images or videos or whatever and we will work out which is the best combination which is the best option to show each individual person or at least we will sort of siphon through all the options and find the winning combination of sort of headline images etc now you can do this or you could go with a more sort of traditional approach and

[1:59] let's say create four different ads within an ad set and go through different stages of testing so perhaps at the beginning when you first launched four different ads you've got like one slideshow one carousel one video one image suggesting ad format you work out which ad format works best then the next week you're testing four different headline variations then the next week you're texting testing four different primary text variations so you're doing it in more sort of methodical traditional approach where you've got four ads you're testing variables each one to work out the best formula the idea behind dynamic creative is you sort of all throw it at

[2:30] facebook and you go work it out for me um so are there advantages to using dynamic creative i would say yes it's probably a time saving setup um if you want to get things done as quickly as possible and you want to work out answers as fast as possible dynamic creative is probably um there's probably some advantages there over my more methodical approach that i still like to use um what else do you get well i tell you what i don't think you get facebook talk a lot about optimizing creative for each person i don't think that's where it needs to be to provide a lot of advantage

[3:09] yet i think as facebook collects more data you know privacy issues that we're seeing aside as facebook sort of goes on and gets better as an advertising platform perhaps this section right here optimized creative for each person having that turned on is going to become more and more valuable but at the moment from what i've seen there's not a tremendous value in this so you can sort of disregard this part of it to some extent the optimized speech person i just i don't really see that having an impact okay we've done a few tests around turning this on and off we don't need to have them back but but the other side of

[3:37] it of sort of working out instead of for each individual person what works best as a combination to your overall audience like images and headline combinations that performs best your oval audience i think there are definitely advantages in in that with dynamic creative and i think that what it comes down to for me is more of a personal preference so once you've disregarded this section down here which i think for the now you have to do you then just get up to here you can either put in say you know four different images um in a dynamic creative setup and let facebook cycle through it and work it out or you could just create

[4:14] four different ads with different images and i don't think you see a material difference with those two different those two options from what we've tested if we do it dynamically versus just doing it with regular ads we don't nothing really of note there facebook's still going to optimize for the best performing options in both cases whether it's dynamic or whether you've got four different ads they're going to try and find the best and if it's four different ads they can try on the best ad and promote that if it's dynamic they're gonna try and find the best combination and promote that we don't see a material

[4:46] difference um either way and with that being the case i find that using dynamic creative makes reporting and working out what works best um a little bit more difficult if you've just got one campaign or a couple campaigns in one ad account it's not a big deal you can probably keep a good sense sort of in your mind of what performs well and you can keep track of things when you've got an agency that's managing literally hundreds of campaigns in life at any one time being able to quickly and accurately i mean obviously i'm not doing all the work right we have a whole team of

[5:24] account managers so i'm not saying i'm going through each ad account and and you know making the adjustments but still being able to see quickly and easily that's what performs best therefore going forward for this sale or for this next campaign for this expression we're going to focus on this i find tremendously valuable i even if it takes a bit longer i like going through the steps of working out the best format then working out the best image let's say then working out the best headline i think you as an advertiser or you know in our case as an agency our account managers get a better sense for what

[5:59] works in the industry for that particular client what works for their audience and that is so so important over the long run than using dynamic creative i said if you're managing one ad account and you've only got a campaign or two and you can sort of keep on top of this it's not like you you can obviously see the data of what works best with dynamic crazy i'm just saying in terms of ease of being able to work it out i find it easier with a traditional approach and i don't see a material difference in performance between the two i do think that once this optimizing

[6:28] creative for each person starts to um gets good enough which is probably gonna happen over the next few years that this advice may well shift and i'll do another video if that's the case but we may be going more and more towards the dynamic creative side of things um so so that's basically why i don't use it because i think it's adding a layer of complexity without adding substantial improvements in performance which i don't like to do i'm big fan of keeping things simple but i don't think there are disadvantages in using it either if you prefer it if you find it easier to use that's absolutely fine i'm not going to

[7:03] discourage anyone from doing that it really is a personal preference in terms of how you like to interact with facebook account i don't think you're going to see a big difference either way one thing i do need to mention about dynamic creative that i see people make as a mistake very very often um and that's overloading facebook with too many variables so if you know i've seen people say they'll follow my stuff and they'll create four different ads but they will make them all dynamic creative ads and they will basically instead of having say four things that you're testing at once if you add in lots of different elements

[7:36] and still have multiple ads you can end up with trying to ask facebook to test you know 16 20 different combinations very quickly and unless you're operating with really large budgets that is too much facebook to optimize so it takes you longer to get out the learning phase so just be aware of when you're wanting to test lots of headlines and images and all that at the same time the more things you ask facebook to test the longer it's going to take facebook to work out which works best from the options you've given and that can lead to worse results in the short run so if you aren't going to

[8:04] do things dynamically just think about limiting the overall number of variables don't give facebook too much test at once just in the same way that i don't recommend you run more than five separate ads at once you know i don't recommend you go into an ad account into an ad set and put in 16 different ads unless you've got a really really large budget facebook just can't well they can handle it but it's not optimal it's not optimal you want to limit it down so that's something to to reduce there's nothing i want to quickly mention before i'm done about about dynamic creative with your facebook ads because i think

[8:32] um again there's something that we might do more and more of in the future and that's a recommendation that i was i was given from a facebook rep and an quality facebook rep that i trust that we have access to given our position um as you know a larger agency and that was that they are facebook itself is starting to see advertisers have good results with dynamic creative and open targeting so basically you're just saying facebook here's our stuff work it out now she did say that that they're seeing that work well but only with very large advertisers that have really large budgets and that makes sense to me because that

[9:09] means that facebook's going to have much more conversion data within that ad account so that when you just basically open up all the windows to facebook and say work it out they have a much better idea of where the best options to go i don't recommend testing that if you're getting started or operating with any budget sub you know 100k a month at least right um yeah maybe 50k a month depending on your country open targeting might be four million people if you're advertising in a smaller country for example and so that changes things but in general be careful with that now what those sorts of things are as

[9:45] recommendations that made sometimes facebook's a bit too early with them so we've tested this a few times and i have not seen good results facebook's just seemed lost with it we've seen inconsistency and not an improvement in performance in fact actually when i can think of a couple of occasions where we've tested that recommendation specifically with large advertising we saw a drop-off in performance so the dynamic creative and open targeting option is something that you may want to test if you're a larger advertiser be cautious about it don't put tons of money into it just yet um but again i think that's something that's going to change in the future and

[10:24] something that we all going to want to focus on much in the same way that i do see the future facebook advertising probably moving more and more towards damage creative um but just for us it's not the way we like to do things yet and we're not seeing a big difference either way okay so i hope that's some cleared up some questions about dynamic creative it's it's one of those where you know there are facebook advertising things that are absolute no-nos and absolute things you really want to do this is not really one of them this is a kind of what do you prefer what do you like to do um sort of

[10:50] situation for the time being hope that's been useful if it has please comment below to let me know please comment below if you've got any questions i don't get to all the questions i can't anymore i'm afraid there are too many comments i would barely do anything else but i do read them all and i do try to answer as many as i can uh please like the video please subscribe to my channel if you're new and before you go a couple of things i want to quickly mention the first is a free webinar we've created called three killer facebook ad strategies to double or more your revenue and in

[11:16] this webinar we break down three different sales funnels that we use as a facebook ads agency all the time um they're very much trying to test they produce fantastic results and we explain you know which one of these sales funnels you want to use depending on the products and services that you sell because that is absolutely key to seeing great results with facebook ads you need the right sales funnel for what you offer you know a course provider needs to sell things differently to an e-commerce business need to sell differently to a local high-end service provider right so about 60 minutes long strongly recommend you go through the

[11:48] webinar click on the link in the video description below it's completely free you can go ahead and check it out and i'd uh i think you'd be very glad that you did other free thing i want to mention is our facebook ads mastermind group so a free facebook group um 73 000 members one of the biggest communities of facebook advertisers in the world people just like you who are asking questions getting them answered i do free live trainings in there most weeks uh fantastic community to be part of so um that sounds like your sort of thing we'd love to have you in there again links in the description go ahead

[12:17] and join and we'd love to have you thanks a lot guys uh best of your facebook ad campaigns um let me know how it works for you you know in the comments right do you like dynamic creative do you prefer to use it that way do you see better results let me know or are you more traditional are you uh you know it's funny saying old school in facebook ads terms because it's like old school from three years ago it's hardly old school but are you more like how we like to do things and keep things simple with regular ads let us know in the comments that's always useful

[12:43] information to have thanks a lot guys bye for now

---

About this transcript
Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com).
ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts.
Free transcript tools, no account needed: https://viewrankai.com/tools
How to read any video this way: https://viewrankai.com/llms.txt