# The 3-Hour YouTube System For TURBO Business Growth (step-by-step)

Channel: AlexanderTheCreate
Video: https://www.youtube.com/watch?v=s3buaqzBN1M
Duration: 27 min
Language: English
Words: 5850
Transcript page: https://viewrankai.com/tools/youtube-transcript/s3buaqzBN1M

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[0:00] What if I told you that you could double your business over the next 30 days, not by having a viral video pop off or by creating a new product and launching that, but instead by taking what you have right now and doubling to 5xing your YouTube output. This is exactly what I did last month and it literally doubled my sales. The good news here is that this doesn't mean doubling to 5xing the amount of time you put into YouTube because I've discovered a system that allows me to make high performing YouTube videos in 3 hours from idea to upload. And the cool thing is this works

[0:30] just as well for established businesses who want to double their sales as for new to beginner creators who are looking to build their first 5 to 10,000 subscribers because I'd actually approach it in the same way. Grow your warm audience. If you can build a rapidly growing pool of people who are binge watching 5 to 10 of your videos, your sales will explode. They will have no choice because you'll simply have way more people going through your system

[0:51] who trust you and want to buy from you. Now, you can go on beast mode, be a little bit crazy like I did and upload daily, but you don't have to for this to work because if you can use this system to go from uploading twice a month to uploading twice a week, you could easily double your business, too. So, with that said, let's get into the 3-hour YouTube system for turbo business growth step by step. [snorts] So, let me present to you the old way that I used to do things, which was really holding me back from YouTube and business growth. I would spend 3 to seven days per video. I

[1:22] [snorts] was only uploading therefore two videos a month. My vibe was that I was chasing new viewers the whole time, trying to get new people into my funnel. And I felt a little bit desperate. My goal was just chasing views the whole time. And if a video didn't get maximum views and reach loads of new people to bring into my channel all the time, I would just constantly feel like I was chasing, like I was underperforming, and I had this sort of low hum of anxiety about my channel. And the result was that not very many of them converted into warm viewers who had actually binge

[1:55] watched my stuff. And this was partly because I just wasn't uploading frequently. And so they'd be one video and bye. The new way I'm doing things is so much better. I'm now spending 3 hours on a video. And I'll show you how to do that in just a sec. [snorts] In terms of volume, I'm making at least three videos

[2:11] a week. This month I made three a week. Last month I made one every day. I'm trying new experiments, but three videos a week is the average now, which is awesome. The vibe is that I'm welcoming new people into the club. I now have a big pool of warm people who are coming back and watching every single one of my videos, which feels good. It feels nice to have a club. And if you're new here, hey, welcome. It's a better vibe to have. And the goal here is getting super fans. It's not about constantly chasing new people. It's about building this warm pool of people who come back for

[2:41] more and turning regular viewers into super fans and keeping that flywheel going. The result is that people watch 10 videos and buy. So, let me show you how to do the same. The first thing we're going to do is we're going to break a belief because to make a 3hour video, you know, you might be thinking right now, how do you do that? Is that even possible? And there might need to be a belief that is well and firmly hit on the head with a hammer. So, let's break that belief. What do we do to make a 3-hour video? Well, we need formats and recipes. If you make three videos a

[3:13] week or seven videos a week, you cannot be making the same type of video over and over again, you can't just constantly be making a three tips video or a systems video like this one because you're just going to gas out. You're going to burn out. You're going to stop and your audience is going to get bored. So instead, the way that you make more videos is by having a rotating series of video formats. And I'll get on to some of the formats that I use in just a second. The next thing you want to do is have a speaking first approach. The way that you speed all of this game up is by

[3:40] making sure that you are a good and eloquent speaker when it comes to YouTube. Now, this can be trained. I learned how I've also taught literally thousands of entrepreneurs how to speak eloquently on camera because it just makes everything easier. And in the recording section of this video, I'll give you some tips on how to speak eloquently so you can speed up your entire process. The next part of having a 3-hour video is visual aids. So, right now you'll see that I'm using a visual aid instead of me spending loads of time in the editing plastering on visuals afterwards. The next thing is being really strict on the 80/20 rule. When it

[4:14] comes to YouTube and content creation, we can get so obsessive of the details and that slows every single thing down. Instead, if you can focus just on what you need, it's going to make everything faster. And the key here is timers. So, if you set yourself the challenge in your next video, I have to make this in 3 hours from idea to upload. You'll be amazed about what you can get done in that time. And by the way, I've just launched a program called the 3-hour YouTube system where you'll learn this entire system inside and out. We've got an awesome rockstar squad in there. You have 6 weeks to make at least six videos

[4:45] on your channel where you'll be implementing this system from idea to upload. If you want to come join us, the link is in the description. Let's get into this format. This is one of the key elements of being able to make videos in three hours is having these formats. Now, I've separated these into teach, document, show, and respond. And this will speed up everything and make it way less mentally taxing for you. So, this is kind of in order of effort. And what most people do is just stick to the teach format, right? Which is the most demanding. It's a great format to have and it should probably be the foundation

[5:19] of your channel. But if only a third or half of a video is a teach and the rest of these other formats, it's going to make everything way easier and it's still going to be a buyer engine for you. So the first format is a listical and that's basically where you are saying here are three tips to do this. Here are three hacks to do this. Here are the five mistakes to do this. This can be a great way to organize and share your information and give people easy wins on your channel. The next is a system. So, with a system video, you've got your viewers in place A and they

[5:47] want to get to place B and you provide the steps to get there. And just so you know, this video that you're watching right now is of course a system video. The next video is a big idea. I love this format. This is where you go on a little walk and you just share a big epiphany or big idea, usually a mindset shift that you want to share with your audience. These videos you can literally make in one take. So you can press record here, you can go along and you can talk for 10 minutes and share something with your audience. I found

[6:15] that these videos are the lowest effort. They often take me literally 30 minutes to do everything and some of the highest reward with them consistently getting between 5 and 10,000 views and keeping people on my channel, keeping people binge watching my videos. The next content pillar is one of my favorites, which is document. Now within document, this is where you make vlogs and this is where you can make update videos. I firmly believe that those who are documenting through vlogs and updates are building way stronger personal brands than those who are just sticking to expert content. And this is an amazing content pillar and kind of a

[6:45] special one to be honest because it applies both to experts and to beginners. So if you're a beginner and you're starting out on YouTube and you haven't built up the expertise that you need yet to give the sort of expert advice and expert videos, this is the pillar that you'll be doing most of. For example, if you're not in great shape yet, but you still want to document your journey. So for when you are in great shape, then you can be more of an expert and take that expert angle. You're going to be making vlogs and updates of your journey. One of my favorite fitness YouTubers, guy called Joe Faser, did

[7:13] exactly this. I was hooked on his transformation, I don't know, 5 or 10 years ago whenever he started when he was a really skinny kid trying to bulk up. And along the way, he then pivoted towards expert content. And by that time, I already really trusted him. You can document like this in almost any niche. And it's an amazing and really fun video format to make. Now what I believe is a huge gap for most experts is to also document. This is what I did recently when I was making my 30 videos in 30 days and I had, you know, video video. Let's pretend this is a calendar,

[7:41] right? Every now and then one of my videos would be a update. And so I'd say, "By the way, I'm doing this crazy 30-day video challenge. Here's how it's doing for my channel. Here's what's happening for me. Here's what I'm not expecting. Oh my god, now I can make videos in 3 hours when they were taking me 2 weeks. This is crazy." So, by doing these update videos, it was giving my audience another reason to watch my content. It wasn't just, oh, I'm here for the tips. It was also I'm here to follow the journey. And that is the most powerful thing that will get people to

[8:11] binge watch your videos. Next up, we have show. Now, show is a great format because it's the one that builds probably the most trust and credibility out of any of them, which is when you just show either a case study of one of your clients doing the thing that you taught them to do. The other thing is a walkthrough and just demonstrate something. Demonstrate your process or demonstrate you doing something. When you show rather than tell, that's what sets you apart from most creators who are just listing information. The final thing is respond. And this is the easiest, most time-saving, energy, brainsaving format of all of them, which

[8:46] is to make things like Q&A. And the reason these are so easy is that you're asking your audience for content or you're asking other people for content and that becomes your content. So, the Q&A is an obvious format. Ask your audience a bunch of questions and then answer them on a YouTube video. The next way is coach. And here you could literally upload a coaching session of you with a client. Or kind of like the Q&A, you could ask your audience to submit their content. And that could be if you're a knitting channel, their knitting videos for you to then coach them on. So, you could review five

[9:16] people's knitting videos in one video, for example. The next up is news. Now, I very rarely do this, but for some channels, it can absolutely blow them up. Uh there's a guy called Ben Aadi in the health space right now who is doing loads of news videos. He basically looks for things that are trending in the health and wellness space and big news articles that are blowing up and then he'll make a video covering that and that's keeps his existing subscriber base really happy because they want to know his thoughts on that and it's a great way to build more followers. And finally, there's a reaction video. So

[9:44] you could pay attention to what's going on in your space in your niche on YouTube and you could react to other people's videos, react to other people's takes on certain subjects, etc. All these formats are hitting your viewers from new angles, right? So, one of them showing that you can teach things really well, another one showing that you can teach other people really well in the case study, another one showing your point of view on something, another one is showing a day in your life. When these viewers keep on seeing you and your world through these different lenses, it makes them trust you way quicker than if they were just seeing

[10:14] you sat behind the same camera teaching the same things over and over again. Now, I've got the basics in place. Let's get on to the system. So what you're going to do is you're going to run a 30 to 45day experiment. I want you to treat this system as an experiment. It's something that you are going to be running for the next 30 to 45 days because that does two very important things. One is that [clears throat] it's great for your mindset because whenever you learn something new and change your way of doing things, there is always this period of friction. Maybe it's two weeks when you are experimenting and

[10:43] getting into a new way of making videos, it actually becomes slightly harder first before it gets easier. And if you say, "Oh, I'm going to do this for six weeks," rather than, "I'm going to do this forever," it's going to allow you to push through to the end and actually learn a bunch rather than trying it once and then quitting. Now, this is a bit meta and it might not apply to your niche, but the next thing this could potentially do is actually give you something to talk about. If for whatever reason content is meta to your niche, so for example, if you're in the business

[11:11] niche and you want something else to talk about, you feel free to run this as an experiment and then talk about the experiment in your content. Now, for these 30 to 45 days, you're going to want to make one to five videos per week using this system. And within the three-hour YouTube system, we have a couple of lanes that make it really fun for our members. You can go on the regular lane, which is one video per week, just getting that consistency, putting 3 hours into each video and building up your skills, or you can go on beast mode and make five to seven videos a week, and give it some well,

[11:39] which is pretty fun to do for a month. So, are you ready to enter the system? Let's do it. The first step is to ideulate. Now, when it comes to ideiation and packaging, making your thumbnails and titles for your videos, there are two key mistakes that I see over and over again. And there are two rules to follow which will make your videos way more clickable and make the entire rest of this process work because it all depends on how you ideulate in the first place. This is the true 9010 of YouTube. The better you get at this, the easier everything else gets. And the first mistake is making a tentative

[12:16] title. A tentative title is where you sort of vaguely and abstractly talk about how you could potentially get a bit better at something. That is a I'm going to play it safe here and I'm going to say, okay, here's how we might improve this a little bit. That's what you're saying in your title. Instead, the rule here is to be big and bold. The way that YouTube works is that the videos who promise something big in a bold way are the videos that get the clicks. So from now on, let's make a deal, me and you. Let's only make big and bold titles from now on. No more

[12:49] tentative stuff. All right. Do we have a deal? We have a deal. The next thing is you make the title in the weeds, right? I'll explain that in just a second. Instead, you want to make the title about the pain and dream of your ideal viewer. So, let's get into exactly what I mean by that. Here's the scale of pain and dream to in the weeds, right? So, let's look at an example here. If you're watching this video, you likely want

[13:13] your YouTube business to do really well. You want more views on your YouTube and you want more sales from your YouTube business, right? That's pretty much the top of the the dream. We've just described the dream. If we describe the pain to that, that might be you want to stop making YouTube videos that get 10 views and you're banging hair against the wall making endless retakes and really not enjoying the process. That that's the pain that you're currently or maybe you're a business owner and entrepreneur on YouTube and your sales are going down and down because your YouTube performance isn't doing very well. Right? That's the pain. The dream,

[13:44] as I said, is you want everything to go well. Now, that's at the top, right? That's the pain of the dream. Now, within that, there are tons of things that one could speak about to help people achieve that dream. One of those things could be speaking to the right avatar. Another thing could be talking about getting repeat viewers to come back in your videos. Another thing could

[13:59] be the positioning on your channel. However, these things right here are not what is keeping you up at night. They're not the things that you're you're constantly worrying about or dreaming about. What you're worrying about and dreaming about is this. And that's how I've packaged this video that you're watching right now. The mistake that so many people make here is making their packaging in the weeds. So they will package their video to be like this because it's much easier. If I want to talk about, for example, if I want to talk about repeat viewers, because that's an important thing. You want more repeat viewers than cold viewers. But if

[14:32] I package my video like that, here's how to get more repeat viewers on YouTube. That is inherently not as emotional and top of mind as a pain and dream packaging. and it is way more in the realm of I don't know what you're talking about because maybe that audience doesn't actually know what a repeat viewer is or the value in it and that's something I have to actually give context about and explain in the video and therefore if they don't know they simply don't care. So let me give you an example of this that we went through with some of my clients recently. Now we had a title that looked something like

[15:04] this. How to improve your marriage by turning towards. So we can look at this through the lens of these two mistakes which is tentative and in the weeds. Right? Let's look at it through those lenses. It's tentative because it says improve, right? How do we quantify that? What does improve actually mean? And improve could be improve a lot or improve a

[15:27] little bit. So there's no buy in there. And the second thing is by turning towards. Now turning towards is a scientific principle within relationship science and it's an amazing concept. But most people don't know what the hell that means. and therefore they don't care, right? This falls within the realm of being somewhere down here rather than somewhere up here. Instead, what would we turn that video title into? Give me 7 minutes and I will save your marriage

[15:52] immediately. This is big and bold. You're doing a big bold promise within a certain time constraint. And save is a much stronger word than improve. And that is right up there in pain and dreamland. If you are an ideal avatar to that topic, you are going to be thinking about that when you go to bed. How can I save my marriage? Which video is going to win? It's going to be this one. Now, it's really important within this ideation process. You want to give yourself about 30 to 45 minutes to do this. This is the key. Do not spend 2

[16:20] weeks ideating your video. Set a timer. Use this framework. Get a title that you feel good about and move on. Which brings us on to stage two, which is planning. Once you have your amazing packaging, it's time to plan. Do not waste time planning out a video in detail before you have the title and the thumbnail. Because when it comes to nailing down the intro, which is going to be the first thing you do in the planning stage, the packaging does the

[16:43] heavy lifting. What do I mean by that? This is your packaging, right? This is your thumbnail and title. And this right here is your content. The intro's job, having an amazing YouTube intro, is as simple as linking the packaging to the content. So, some key things that you'll be doing in the intro of your video is either making or fulfilling on the promise of the title and saying, "Yes, we will be talking about these things." It might be explaining the necessary context to be like, "Well, within your marriage, this is why we're going to save this in this specific way." It might be proving that I can make this bold claim of saving

[17:20] your marriage in se marriage in 7 minutes because I have saved 40 marriages over my career as a sexologist. and you're going to set up the rest of the video and say, "Well, therefore, in this video, we're going to be covering these three things." So, a lot of people see intros as this sort of magic wand wizardry that we need to somehow come up with that looks a bit

[17:39] like a cigarette, but you get the idea. And instead, it's actually a logical sequence that you can go through between, hey, here's the packaging. I know what my viewer is now expecting, and let's just bridge the gap between that and the actual points I want to make. When you use this framework, you can start making intros. Next, we want to nail your content. So, we've nailed down the intro. We've nailed down the packaging. Now, let's get into your plan. So, these represent your points. And let's say you're making a big idea video format, right? Remember that one where we said the big idea is where you have a mindset video, an

[18:11] epiphany video that you want to share. Now, within that video, you might just have one point or you might have three points. Doesn't matter. Within each of those points, you want to do some key things. You want to tie the point you're about to make back to the pain and dream. This not only keeps you on track when you're making your video. Let's say you're making a video even in one take without very many cuts at all. If you keep linking your points back to the title promise, it's going to be huge for your own sense of not going down rabbit holes and keeping things on point. But

[18:40] that's also what rehooks your viewers again and again so your viewer retention goes up. The next thing is making it new, fun, and easy. So making your information feel new, fun, and easy by telling stories, case studies, analogies, examples, just making the information feel good, easy to understand. And the third thing is, of course, giving the action steps. When you give action steps in the video, actually do this next, here are the things to do, that's what makes your video feel super valuable and keeps viewers coming back. Now, if you're in the Alexander the Create Club and you're circulating around my channel, you will probably have heard this format before,

[19:13] which is pull, paint, and point. We're pulling our viewers back by linking our point to the pain and the dream. We are painting our point with examples and illustrations, making it fun, new, and easy. And we are actually delivering the point with the action steps. Now, let's go on to a huge turbo tip that is going to reoccur throughout this video, which is visuals take less time in planning and more time in editing. For example, I have this plan that I've drawn up before making this video. And it didn't take me

[19:51] very long to come up with this plan. Maybe half an hour, maybe 60 minutes. I can't actually remember. I kind of did it in a flow state, and I was having fun drawing it all out. If I had made all of these titles and visuals in editing, this would have taken me 5 to 10 hours or paying hundreds of dollars to an editor. So, if you can find a way to have your visuals in your video, recorded and baked into your video, and maybe that might be sticky notes and showing them to camera even, and as simple as that to as complex as this,

[20:20] it's going to save you tons of time. We're on step three already, which is record. Now, this is where the speaking first approach comes in and saves you so much time. Because if you can speak well, hold a train of thought, and deliver an entire point without a cut, oh man, you're going to save so much time in recording and editing, and it's going to make everything funner. The crazy thing about speaking well, though, is that when you speak well on YouTube, you become magnetic. And what does becoming magnetic do? Well, kind of scientifically, it boosts your attention. Your attention is going to be way higher if you're a

[20:54] great speaker than if you're not a great speaker, right? That's kind of the purpose almost of speaking well and speaking charismatically. So the more that you can become a magnetic speaker, the better it will be for every single process, every single part of your channel. And it's how you make videos really efficiently. And so what we want to focus on here is cutting down the cuts. So if you can only get three words out at a time, you're going to be dealing with loads of cuts in your video and it's going to take you ages to record. If we bring that to actually I can say three sentences without having a

[21:26] cut, things are going to be pretty good. You're going to be feeling great. I can talk in three great sentences and then I have to stop and then I'm going to say another three great sentences and then I'm going to stop. I might do a retake or two. But that's a workable process. That's cool. The final thing though is if you can go for 3 minutes without

[21:45] cutting, that's when things become easy. It becomes way easier to make videos. So speaking first approach, do not sleep on that. And I want to pack this video with value. So I actually left three tips in here to help you not sleep on it. Which are first off is having better bullet points. Right? Your bullet points in your plan are the bridge between your plan and your delivery. If you've scripted everything out word for word, it's going to be very hard to then speak off the cuff around that script because your brain is going to want to say it exactly the same way as you scripted

[22:20] that video. Instead, if you have a bullet point that encapsulates an idea for you that you can then speak off the cuff around, that's when you can start flowing with your speaking. And looking at this pull paint point structure that we established just now before where within each point we have our pain and dream making it fun easy and new and having our action steps. You can simply map out your bullet points when you are speaking with point one and then you've got pull paint point and you might have one word for each thing to remind you of what you want to say. Point two is

[22:52] another pull paint point etc. When you bullet point your videos in this way, it allows you to speak really well off the cuff without needing any script. The next tip is to keep pedaling. When you ride a bike and it starts wobbling when you're a kid and it starts wobbling and you don't know what to do, what does

[23:10] your dad or your mom always tell you? Keep pedaling. That keeps the bike going. It keeps your momentum moving forward. Speaking on camera is the same thing. If you start wobbling and losing your train of thought, instead of stopping and starting the whole video again, keep talking and you'll be amazed by how you can regain your train of thought and that wobble that you had internally doesn't actually show externally. The second thing, the third thing, sorry, is mind and body. So, prepping your mind well and prepping

[23:35] your body well before you record. There's a huge difference in your state and ability to speak. If on one day you're underslept, slightly hung over and very stressed, and another day you've just had a cold shower, been on a run, you're clear about your idea, and you're feeling good, ready to record. Combine these three things, and your speaking will instantly get better. Now, we're on the edit. And in the edit, you want to do some very basic things, which are simply cut together your footage nice and fast. You want to add titles

[24:04] where appropriate and if appropriate. And you want to add some sound and color. Usually when you add a bit of color grading, it makes your videos pop off a little bit. And when you boost the audio levels and make them sound nice and compressed, equalized, and crispy, it just adds to that viewer experience. Now, the way that you cut down your editing time a lot is again by using our trusty timer. That's supposed to be a stopwatch, not a grenade. And it's also having your vis visuals already in your video. For example, I will barely have to edit this video. I'm just going to

[24:33] cut out the mistakes and then it's done. I don't have to put any visuals on top of it because I prepped them already with my trusty iPad. Now, finally, we're on the upload stage, which is pretty simple. You just upload your video to YouTube and put any relevant links in the description. However, there's a really important thing that sort of orbits around the entire 3-hour YouTube

[24:50] system, which is kind of outside upload. I mean, upload is its own thing. You've uploaded, great. What you do in between videos matters a lot, which is upskilling. Now, the big mistake that a lot of people make here is they won't actually use their spare time to get better at any of these components. In your spare time, you want to be leveling up your ability to ideulate, leveling up your ability to package, your ability to plan, your ability to speak. And when you do that over time, plus consistency, that's when you see results. Now, let me show you some of the magic inside the 3-hour YouTube system. First off, we

[25:25] have six weeks. You are going to be spending the next six weeks learning and implementing this system through uploading at least six videos to your channel. As I said, we've got the regular lane, which is one a week. We've got fast lane, which is one every day, and anything in between. This is the way that you learn to make videos in 3 hours, making better videos faster by actually putting this stuff into action rather than just sitting and watching a bunch of lectures. You're going to have the three-hour system implemented into your fingertips, into your camera, your computer, your brain. It's going to be implemented and installed fully by the

[26:01] end of those six weeks. So, you are just pouring rocket fuel on your progress from then on. And you're going to have a rockstar community growing and supporting with other like-minded coaches, entrepreneurs, and creators on the inside. What this program is designed to do is get you out of the downwards YouTube business spiral, which is you're spending tons of time on YouTube videos that don't perform. It's making you very frustrated and also it's causing this sort of nasty procrastination loop where because you're spending loads of time on it and it's really frustrating and you're not getting results, you're kind of procrastinating making the next one and

[26:35] it just becomes this downward spiral of doom. And instead, it's designed to snap you into the upward spiral, which is when you have better ideas, you're able to make videos that are better quality, you enjoy them more, and they make you more sales. So, you're in the upward spiral of YouTube momentum because you just want to make more and more videos because it's doing such awesome things for your business and for your life. The

[26:58] link to join us is in the description. And if you decide to take the leap, I'll see you

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