# HOW TO ADVERTISE ON FACEBOOK IN 2020 - FACEBOOK ADS FOR BEGINNERS

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=s-UJlXW_wds
Duration: 35 min
Language: English
Words: 6949
Transcript page: https://viewrankai.com/tools/youtube-transcript/s-UJlXW_wds

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[0:00] hi guys it's been Heath from lead guru and in this video I'm gonna show you how to advertise on Facebook in 2019 this is a beginner's tutorial Facebook ads for beginners video if you like and I'm gonna go through every single step so I'm gonna go through how you create the campaign how you set up your targeting options within the answer how you create an ad all that stuff keep it very simple so that you can get started with your Facebook advertising or go back to the basics if your Facebook ad campaigns haven't been producing the results you're looking for so let's let's get into it let's show you how to create

[0:30] Facebook ads so first thing you want to do is head into ads manager now that's where I already am if you're not here you don't know what Facebook Ads manager is on the top right-hand side when in your Facebook account there'll be a little black arrow downwards black arrow if you click on that there'll be a drop down there'll be something along lines if manage ads managing advert something like that click on that that will bring you into something that looks like this which is Facebook Ads manager which is what you want to create your Facebook ad campaigns is much but it's great Facebook ad campaigns here there is a

[0:59] simply boost post you have a lot more functionality that you can use at this point once you're in here let's go ahead and create a campaign so click on this a green + create button now this there's a couple different views that you could create your Facebook ad campaigns in this is one of them quick creation which after news Facebook's default is to use guided creation which is what you can see right here so let's go through it in this sense it'll probably be easier for you to understand so when you're trying to work out how to advertise on Facebook particularly now that one of the biggest

[1:34] keys to success is choosing the right campaign objective now Facebook's default is to use traffic for most people that's not what I'd recommend I think if you're just getting started with Facebook advertising you wonder how to advertise on Facebook most people want to go with a conversions campaign which what you can see up here because that's what's gonna get you leads and that's what's gonna get you sales and that's what most businesses are after when they first want to sabotage them on Facebook they want proof of concept they want to know that oh this is a platform that could generate leads and sales for my business

[2:06] therefore I'm willing to invest more money into it etc etc messing around with brand awareness reach things like that can be fantastic can do wonderful things for your business over the long run but right at the beginning do you want to know that Facebook Ads can work for you so you should go ahead and select the conversions objective as I've just done there now if we scroll down you can see this is effectively the campaign level we've selected our objective which the most important thing you want to give your campaign a name call it something that will be relevant to you whether that's my product by service whatever it

[2:40] happens to be I would recommend that you include the campaign objective in there so we would call this you know whatever happens to be that's relevant to the business all the product or service we're selling and with conversions now you can see you've got the option here to create a split test and if you're gonna start with Facebook advertising if your Facebook Ads beginner don't bother with that that's a fairly advanced feature you can use later campaign budget optimization now I'm recording this video in August 2019 this is going to become mandatory for a lot of accounts from September 2019 so I'm going to turn it on but this is

[3:14] gonna become you know fairly it's gonna be the way you have to do things fairly quickly then you need if you use campaign budget optimization I just couldn't very good explain what that means that means that your campaign budget is allocated at the campaign level as opposed to the answer level now you can see on the left hand side here we've got campaign within that we've got an ad set and within that we've got ad previously all budgets were set at the ad set level which means that let's say you had three different ad sets you would have to set a budget for each ad set and then that would be divided up

[3:44] between the ads within those ad sets with campaign budget optimization turned on you could set a budget at a campaign level and Facebook will divide that amongst your assets so let's say for example from any of our clients we advertise say both in the UK the US Canada Australia so we might create four different ad sets one for each country and a Facebook with campaign budget Altimas ation will work out which countries are performing best and they will allocate more of our daily budget to those campaigns to those ad sets sorry than other ad sets so it's a great feature to use a general I'd recommend

[4:16] you use it even if it wasn't about to become mandatory now next thing you decide is your budget so as you can use a daily budget or a lifetime budget I would recommend going daily budget lifetime buy just don't tend to perform quite as well place what seems to eat the final part of a lifetime budget don't really know why so I'd recommend using a daily budget keeping an eye on it you can obviously pause it at a certain point if you only want to send a certain them out okay so this is already defaulted to a hundred pounds per day don't worry if you're just getting started you don't have to

[4:46] spend three thousand pounds of months roughly four thousand dollars a month when you get started Facebook advertising this because I've created this within my ad account and we usually create campaigns that are of a higher budget level yours are probably default to twenty dollars a day or something like that but I'm gonna leave that as is for now and when it comes to budget I would recommend that you start with something that's affordable but something that will mean something to your business if it does work if you're spending you know three dollars a day even if that works really well is that going to do anything for your business

[5:17] probably not that delivers a 10x return on adspend is that gonna do anything for your business generating an extra thirty dollars a day maybe maybe not so if you want to know more about how to set a Facebook Ads budget check out the video description there'll be a link in there to an article I've written that shows you exactly how to do that I recommend you go through that if you're thinking what do I spend when I first start icing on Facebook that's really gonna help then campaign bid strategy budge different options when you're first getting started when you're Facebook advertising beginner go with lowest costs you can learn you know how

[5:48] to advertise on Facebook with cost cap learn how to advertise on Facebook with bid cap target cost all that stuff I've got other videos that cover those to get started with keep it simple go with lowest cost it's the option that I use 95% of the time anyway okay that's the campaign level the simplest level the simplest level of the three when it comes to Facebook advertising okay we've got a campaign set up give your answered a name call it whatever you want I'm gonna call it example and set what I'd recommend in the answer is that you name it something that means something to you when you're

[6:26] tech checking it at a glance so let's say for example in this ad set you'll see here we're setting our audience our placement our budget Churchill things like that so let's say within our ad set we are going to be targeting women aged let's go with 35 to 55 that are let's say interested in home and garden something like that so that's what my ad set that might look like because then if I check this and let's say we're gonna do that in the UK so then when I check this against all the other ad sets that we've got that'll make a lot of sense of course I could

[7:06] also put things in like if this was a retargeting campaign I could go with website visitors okay so call this whatever you want to call it and but I would usually recommend that you call it something that means something to that describes what's included in the ad set okay now when you use the conversion objective you need to tell Facebook what the conversion is to you what you want this campaign to optimize for to do that you will need to have the Facebook pixel installed on your website and event code set up that sounds very complicated it's not I've created a video that shows you how to do that again checkout link in

[7:43] the video description if not even always pay someone to do that for you shouldn't cost you much money and what that basically means is if you've got a vent code let's say set up on your order confirmation page let's say anytime someone reaches the order confirmation page of my website they buy a course or something like that then this purchase code pops up and that person is registered as a purchase so I'm going to go ahead and use purchase of course there are different options I could use in here I could use Leeds add to car etc etcetera you will see that once you're faced with a set up properly the ones

[8:15] the events that alive show up in green the ones that are not show up in red so these are actions to win not take don't tracking but these green ones are that's why we're gonna go ahead and use purchase for this campaign don't omit creative and offer are things you may want to use legs down the line we don't too often if I'm perfectly honest but you may want to use those later down the line nothing you need to worry about when you're getting started same with custom audiences you can retarget website visitors previous customers your email list all that stuff but include also adding in look-alike

[8:45] audiences which is a big part of Facebook advertising we do but when you get started that's probably not something you want to mess with it's not really a facebook advertising beginners err we had to play around with these and get very complicated do that once you've got that proof of concept once you've got a little bit of experience sort of stuff so skip that for now locations so this part is fairly straightforward I would recommend that you add in the locations that you want your customers to come from so if your nephew operate nationwide or internationally ad in the country or countries if not you can put

[9:18] literally put a pin on a map so I live in Cirencester in the UK in Gloucestershire in England so I could put a pin right in the map on my city and let's say I just want to advertise to people that are within 15 miles my location because I'm a local business so just operate a local basis then that would be my location targeting as a business we advertise we operate internationally but we usually do a lot of our advertising to the UK and us that's where most of our clients come from so I'm trying to go with the UK for now then you want to enter your age and

[9:56] gender demographic information so hopefully you've got a good idea about who you know the people that constitute your target market and so what age are they are they put on an email predominantly female all that sort of stuff so I'd recommend you go in and add those so for example for our own business we know that the majority of our clients are going to be 30 plus and they are usually going to be less than 60 30 to 60 is a relatively wide window but for businesses hiring us for Facebook advertising services and that's what we tend to see we have both male and female clients so I'd leave that

[10:31] open now one thing you want to do whenever you're going through this process is keep your eye on blocking it slightly but keep your eye on this potential reach on the right-hand side you want that you don't want that to be too small so if I was to go back to my previous example okay with so ancestor would you sat down to 15 miles okay you can see that now I've got three hundred and forty thousand people that's not-- not too small an audience but I don't want to make it smaller and that's pertinent when we come on to the next section which is detailed targeting so in here is where

[11:10] you enter your demographic interest behavior targeting options this stuff is all fairly straightforward just go with the people that the majority that's gonna describe most of your customers are they male are they female what age range are they be fairly broad with the age range you'd have to be you know four eight-year slot and then of course your location data but this part is a lot more subjective this demographic interest behaviour option what I'd recommend you do is you start with things that describe your customers your customers unlikely to be interested in so for example is a Facebook advertising agency we might put in something alike

[11:43] business page admins so these are people that are admins of a business's Facebook page on Facebook these are small business owners their marketing managers and and marketing directors and the people we want to reach in companies it's exactly who we're after so we might go with the targeting option like this now of course if you were selling you know fishing rods fly fishing rods you might go with people that are interested in fishing or maybe a bit more specific interested in fishing techniques interested in recreational fishing lots of different options so what I'd recommend you do when you first get started it's come in here and put in

[12:19] some words to describe what it is that you offer you know do you or do you sell shoes for example you might have shoes here you go they've got different types of shoes you've got different brands what's closely aligned to your type of products you know you do sell shoes they're similar to Clarks for example but that'll do you to get started so let's go back to the previous example let's say I'm looking to I'm a local fish shop I'm looking to advertise some fishing related things that audience hasn't decreased at all which means it didn't work properly let's have a go again okay Facebook's being stabbed

[12:59] sometimes this takes a little bit of time to load I would I'm recording a video so not gonna do it now but I'd normally just refresh the page and then this potential reads will refresh but you want to keep an eye on that and so if I'm operating on a local basis remember what I said about audiences being too small you can go ahead and use something like fishing because that's a very broad option but you don't want to go ahead and use something more specific like fishing techniques I've just worked out why that stayed the same I want to get rid of that okay so you can see what

[13:32] I learned in here fishing techniques when potential reaches fewer than a thousand people that's too small I would need an audience that's larger than that to run a successful Facebook ad campaign in general I would like audiences to always be above a hundred thousand people that's not always the case when you're operating on a local basis I appreciate that and if it isn't then don't worry about it too much but if I'm operating on a nationwide international basis I like my audiences to be at least a quarter of a million people in general Facebook ad campaigns perform better with larger audiences provided that audience is still targeted

[14:02] so if I was doing fishing if I was operating on a national basis I might wanna use fishing techniques but let's just demonstrate this in here so let's say I've got I'm operating on a local basis in this case and I go ahead and select fishing still fewer than a thousand people so I might need to come up with something else another targeting option or I could leave this blank if I'm operating on a on an issue on a local basis like I am on my audience is already pretty small that is an option now if I was to get rid of my local targeting criteria and operate on a

[14:32] nationwide let's go to a nationwide basis on for the moment as opposed to internationally now that changes things a lot I've got 24 million people in here and if I was to add in fishing that's gonna be a rather large audience three point six million people probably a bit too big so you can see the difference between the local and the non-local is that fishing is too small to use when your local fishing is too big to use when your national so that's where I might want to go with something a little bit more specific like fishing techniques these are gonna be more hardcore fishermen and there we go look

[15:08] 300 10,000 people perfect audience to go with on a nationwide basis on a look basis I need to do things differently now the reason why I've spent some time on this is because a lot of Facebook advertising experts basically recommend to go really specific or only operate in a certain way and for me there's a massive distinction between local businesses and national or international businesses so I've explained those two approaches now i deselected this a second ago expand IDO targeting criteria when it may increase conversions and a lower cost per conversion because I wanted to see my audience size and in reality I do want to tick that so what I

[15:42] recommend is deselected come in here and add in what you want to use so keeping the example of a fishing let's say a fishing a local fish fly-fishing shop or something like that and I could go ahead and know that's 300 10,000 but I can select that and you can see the the potential reaches increased 24 million but that's absolutely fine because I know that the core of my audience is the three hundred ten thousand okay scrolling down you don't have to worry about connections connections as things like people already like your page you can either target those people to exclude those people again if you're a

[16:15] Facebook advertising beginner you're just learning how to advertise on Facebook don't worry about that placement when you're using something like the conversions objective you can go ahead and use automatic placements you do not need to edit your placements at this point if you were running a traffic campaign or something along those lines then yes you want to edit placements but for now start with conversions keep it simple and go with automatic placements budget and schedule optimization for a delivery there are options here but leave that as conversions cost control we've already decided at the campaign budget optimization level we're not going to set a cost cap bid cap or anything like

[16:49] that if you did want to add that in you would then need to change how your how that works at the campaign level in the CBO settings conversion windows 7 days click or one day view again I'm not gonna get into too much detail there are bunch of different options but just leave that as is to get started so when you first sort start advertising on Facebook when your facebook ads begin it you come in here you see all these options and you just think more Wow how do I get around all these how do I work all these out but for your first campaign when you're just getting

[17:21] started or not even first campaign but your first few campaigns you don't have to worry about anything except for your location targeting your demographic information some detailed targeting and that is it everything else could be left as is so hopefully that really simplifies the process because the the hardest step with Facebook advertising is getting stats in the first place once you get started you can start to play you learn more you see what improves your results what doesn't and you can go about making adjustments and things like that okay that is the ad set level which is one of the most complex parts of any Facebook ad

[17:54] campaign now we get into the ad so in terms of what's important with your Facebook Ads of course it's all important if you don't have parts you know if your targeting is wrong but your products are great and your ads are great it's not going to work but likewise a lot of people think that great targeting is enough to make your campaigns succeed that's not the case you need to have a high quality ad the grab people's attention that describes the benefits and the services the benefits of the products and services that you're offering and then convinces people to take action so there are a bunch of different types of ads you can

[18:27] creped you can use carousels collections single image video slideshows for most businesses just getting started I would go ahead and use the single image keep it very very straightforward so that's what I'm gonna go and do here now you come down to this media section here and I said you can select video a slideshow there or image we're gonna go with image the time being so now it's time to select your images so if you've got images uploaded to your Facebook page your facebook ad account you can browse library you can upload images if you've got them so if you're a service based business you might want to demonstrate

[19:00] pictures from your portfolio if you're a local company you might want to display your location and obviously if you're a product based business you're gonna want display images of your products so this you're probably going to own the image and sense that you're going to use in your Facebook ad campaign so take a look through those and think about the ones that really show what you want to show hopefully they're professionally done they look clean and crisp and they really make whatever it is you look at to advertise standout but not all businesses have that or that doesn't apply to every single type business in that case I would recommend that when

[19:33] your Facebook Ads beginner your getting started coming in here and select stock photos and we'll sell a stock photo from Facebook's partnership with shutterstock which means you can use these photos for free so you would want to come up with something that you're searching for images just like when you were looking at the detailed targets and criteria so let's keep with the example of fishing and let's say we are advertising a fishing lesson so you would want to type in fishing something like this and you could come in and grab something that I catching that looks really good I mean ideally if you could have lesson why

[20:13] don't we try that why don't we try fishing lesson and see what comes up I haven't sort of prepared this in advance I'm just doing this as I'm recording to show you how easy it is to find high-quality images and to using your Facebook ads via shutterstock because I'm recording this is taking some time to load so what have we got here some sort of fishing lesson the top ones were obviously like a dad with a kid is probably not the sort of thing you might be looking for ok so I'm just gonna go ahead and pick one obviously you could take some more time on this if you come

[20:55] up with a few different options and you're unsure which one to use then by all means go ahead and select a few run a few different ads at the same time you'll very quickly see which image performs best it might take as little as a day or two pause the underperforming ads go with the winning ones it's quite straightforward process let's go with something like this these two guys look like they're having a great time and we'll add that in as our image so you can now crop images so let's say I select on here crop images this sets it to horizontal and I can block out the

[21:31] parts that I may or may not want to include I don't want to do that you can see here that Facebook's default is to automatically crop to square that's worked fairly well I'm happy to go with the square option and that's gonna take up more space on the screen now this will depend on the sort of image you've got and the business that you know the thing that you're advertising sometimes you need to go rectangular which Scapa doubly fine and other times you will need to run it square and it will look better that way in general if you can take up more space on the screen in

[22:02] someone's Facebook newsfeed the better which is why I like to go with square in this guided creation you're only able to sort of crop and then change different options once you've published your campaign or prepared it at least you can then go back into ads manager you you have a slightly different window and you have some more cropping options in here you can also change how your ad looks at different placements so remember we talked about we're using automatic placements placements refers to the places that your Facebook ads will appear within Facebook so obviously there's a news feed which is a classic one but there's also Instagram and

[22:32] there's Instagram and Facebook stories there's the audience Network there's messenger there's lots of different options as you can see 11 placements so using this image and so what you can do in that you can come in here and you can select to customize so you could grab for example the Instagram feed and it's just going to take a second and you can see that an Instagram they've automatically made it this size and but I could crop it differently if I want to do you see I've got horizontal rectangular I could perhaps move it over slightly so it's a little bit less cut off apply the changes and then that's

[23:10] what it will look like in the Instagram feed and I can go through the placements and all of that so I'd recommend that you take some time make sure your image looks great on all the placements is going to be running on which is going to be all of these if you've selected automatic placements so you can see ten are using this instagrams they're just go through them I think that would be the best approach so a lot of people get hung up on imagery and the image in your ad is an absolutely vital part of any Facebook ad campaign super super important that you have an image that's eye catching that

[23:39] looks professional and that works well but to tick those boxes is not impossible to do so when your Facebook Ads beginner and you want to get started go ahead and select a few that you think of great just go with your gut instinct there's no set formula to this just go I think that'll work really well select those run them see how they perform and adjust from there big fan of just getting started okay so that's the image now I need to scroll down to the next section in our fly fishing lesson add and let's start with the primary text the primary text is this part up

[24:13] here that appears above your image so let's say we are advertising fishing lessons that's the example we've used so far now whenever you're advertising any sort of service I'm a big fan of offering something free at the beginning because you're you might be fantastic at delivering your service but your prospects do not know that until they use your service so why not give them an opportunity to use your service see how good you are and then they'll be far more willing to come back and people paid full price so brought if I was working with a fishing instructor or a company that offers lessons I would

[24:48] recommend that they advertised a free lesson could be just 30 minutes something like that to get people started so I would go with something like four primary texts let's grab he was a tension-free fishing lessons right up at the top of the ad really big bold capital letters asterisks Facebook might have a little issue with that they might disapprove the ad at which case I will just remove them and try to get it approved again not a big deal through fishing lessons so I would do something like this month only we're offering free 30-minute fly fishing leisure fly fishing lessons at X location wherever happens to be

[25:55] beginners beginners and experienced anglers beginners and experienced anglers welcome click the button below to sign up for this special offer if a company can offer something like a free fishing lesson that is basically guaranteed to do really well if you can offer something like that upfront that is basically guaranteed to do really well that will probably generate leads for lesson $10 each almost certainly with a conversion campaign as people going through to a website obviously they're a lead generation campaigns which is slightly different if you want to generate leads on facebook again video description there'll be a link in there to my facebook lead ads video that shows you

[26:45] all how to do that but something along those lines very simple very straightforward grabs their attention tell them exactly what the offer is the benefits of this are absolutely obvious you might want to put in something else in there about beginning beginners and experienced anglers welcome you could say something along the lines of the quality of your fishing instructors so all fishing instructors some things certified you know there's probably some sort of body or organization I don't know fishing very well but there's probably some sort of body or organization that certifies you to say that you're competent you know what you're doing all our fishing projects

[27:31] are fully certified click the button below to sign up for this special offer so we're emphasizing some of the benefits the service keeping very very simple you may want to add a bit more copy in and you may come up with something better you think oh I know that my customers really care about this they care about the quality of the water or they care about the you know how beautiful the location is whilst they're fishing they care about easy access from transport locations whatever it is that you know that your customers care about get it in here I've got a benefit in here of our fishing

[28:02] trucks are fully certified I think that's something people would care about but I don't know the industry very well those are the sorts of things that you will know make sure you include them in your ad copy otherwise keep it simple and let the offer do the talking if you want the the surest way to be absolutely confident that your facebook ad campaigns are going to be gonna deliver great results it's by including a great offer like a free 30-minute lesson a free consultation a free quote a free survey people love for it guess we take action and you can progress customers once they've done so now of

[28:33] course with a product based business it's much more difficult offer something for free you could be looking at a discount and you could have a very inexpensive trial version of the product something along those lines anyway I'm gonna move on so that's the primary text goes above the image then we want the headline just really describe whatever it is that you're offering so I would go with free fishing lessons in X so whatever X is you want to include the local location in there okay so that's a headline I've got a primary text we've got our image in the headline all show up just beneath it just gonna finish

[29:05] doing the rest of these now now the news feed link description goes just beneath the headline beneath the image completely optional and I would normally put in something that just reaffirm as a call to action so click here to book your three need to spell free fishing lesson today something really simple like that then obviously we need a lip website link so this needs to go to the landing page where people could inquire they can book that free fishing fishing lesson if you've got something like this set up then I would recommend if this is the offer that you want that I recommend have a specific landing page that's all

[29:44] about these free and fishing lessons landing page does not need to be complicated and but you want something that's specific to that because otherwise it's not gonna make sense for a people click-through display link and that's your website if you've put your website in there it'll do it automatically but if you just wanted to put in I don't know fishing comm or whatever happens to be then that's gonna show up underneath the image I'll show you exactly what all this looks like in a second one's been able to load and get this done first right then your call-to-action button do the one that sounds most like the thing

[30:20] you want people to do so do you want to learn more about this fishing lesson maybe joint booked now I probably go with learn walks we put a little bit more information before they book a fishing lesson you could go with book now or you could select sign up there signing that for an offer just like if you're advertising a product you want to go with shop now and the button used here is not massively important as I said just treat it like a menu at a restaurant just use the one that best describes the action you want people to take join them to get a quote join us download you want

[30:50] them to contact you go with that one so I would go with probably something like sign up sign up for your free fishing fishing lesson okay don't worry about customizations and different languages and all that sort of stuff far too complicated when you're Facebook advertising beginner you're just getting started if you've got the Facebook pixel all set up this will automatically be added into information down here you should have the facial pics will set up if you haven't a set check out the description there's a link in there and just make sure when you come down you got a little green circle next your Facebook pixel and it's all set to track

[31:25] these conversions because the campaign will not perform without that okay so we've added in all the elements we need to all I need a I need a link in here otherwise it's going to get angry with me so I'll just put in the link to my own website and yeah so let's have a look now I've added in all the elements of what the ad actually looks like so it looks like for some reason yeah the preview is not working properly so what I'm gonna go do is click confirm let's go ahead and offend can you make this ad live it will go into the review

[32:03] process Facebook ads do not go live immediately Facebook needs to review them usually takes around half an hour or so and and then provided they pass Facebook's advertiser policies they will be approved so what I'm gonna do now is just go into this so that we can take a proper look at it so I've just navigated to the ad itself clicked on preview and we can see everything so here we go so we've got the free fishing lessons right up top we've got the text I really covered us to some extent we've got a fairly simple image guys that they're having fun fishing that's your display URL the shows right

[32:36] there I just put in my own website because that's the link that I used obviously that would be the link that you would use for your company free fishing lessons in X that's your headline and then your news feed link description is in here click here to book your free fishing lessons and then you've other sign up button so that is exactly how it would appear on the mobile news feed within someone's Facebook ad account if you want to have a look at what it appears let's say in Instagram on the feed it would look like this so obviously there's a lot that you can't change Facebook sort of changes

[33:09] the format for you so obviously the primary text is not above the image on Instagram its below it and all that sort of stuff but that is the process and then of course this campaign is now ready to go live as soon it's been approved that is the process of creating a Facebook a company that's how you advertise on Facebook in 2019 and how you get results you use the conversion objective you set some fairly straightforward targeting options and Ukraine ad with a killer offer and that'll get started now of course once it's shown to work or once you start to see some results you can then go in and use some more complex

[33:44] features you can great things like Facebook look-alike audiences you can retarget custom audiences you could use different ad creative options slideshows carousels create video content become a bit more creative with your copy there are infinite possibilities with Facebook advertising once you've gotten started but this video is all for Facebook advertisers and beginners it was all about getting started and this is the simplest way and you can do it make sure you check out the link in the links in the video description for things like the Facebook pixel the lead generation campaign you might want to test instead or alongside a campaign like this all that sort of stuff before you go there's

[34:17] something I want to quickly mention which is my five-part Facebook ad template you can download right now for free so this Facebook ad template includes some of the best performing ads that we've created for a number of our clients and a number of different industries you can model from those ads that can really help you and improve the performance of your Facebook ads so if you got to this ad stage and you saw me do this and you thought yeah but how do I do it for my business what's our images do I use what's what a copy do I use why does this work and this doesn't

[34:42] work it's all in the Facebook ad template go ahead and download it it's completely free all you got to do again is click on the link in the video description there'll be another one down there and that'll take you through to my website and you will be able to download it there if you like this video if you found it useful please like and leave a comment below to let me know and don't forget to subscribe to my youtube channel for more Facebook advertising related content thanks a lot guys bye bye

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