# Your SEO Titles Are Lying to Visitors (Here’s How to Fix It) Channel: Edward Sturm Video: https://www.youtube.com/watch?v=rbdSGty0p3Q Duration: 8 min Language: English Words: 1600 Transcript page: https://viewrankai.com/tools/youtube-transcript/rbdSGty0p3Q --- [0:00] A few days ago, I shared my page title formula for making page titles that stand out in the search engine results pages get clicked more, increase the patience that searchers have when they land on your page, and basically prime searchers to get what they want. Also, because they stand out, you less frequently experience crawled, currently not indexed with these page titles because it signals to Google that your page that your content isn't like all the other content that it has about this keyword. And on this episode of the show, I want to share a very common mistake that I see with this page title formula. It it's shockingly common and [0:36] it's very very simple, very easy to fix. The formula is you have your target keyword, then you have a vertical dividing line called a pipe. Then you have your benefit or the searcher's goal, what they're hoping to achieve, and then you have another vertical dividing line, and then you have the brand name. So if your keyword is home renovation ideas, you would do home renovation ideas, then the vertical dividing line and then benefit or the searcher's goal. So that might be modern budget friendly inspiration because if you're searching home renovation ideas, you are looking for you're hoping [1:07] probably to get something that's modern. Probably not necessarily, but probably definitely budget friendly. Most people are searching for budget friendly and inspiration. And then you have the brand name, and I made up a brand name for that called Havenry. Somebody asked why actually put the brand name in the page title taking up valuable real estate. Well, one, Google writes its own page titles a lot of the time. But two, I find that when you and sometimes it doesn't. When you actually use a page title that Google likes, it will just it will use your page title. Very often my page titles are used exactly as I write [1:42] them. And I like having the brand name in the page title because it kind of signals that you are a trustworthy brand, that you are a real brand that people know. Even if people don't know you, having your brand name in the page title makes it seem like you are a brand that people know and that's why you're putting your brand name in the page title and that signals trust. That's why I like having my brand name in the page title. And I try to use the brand name in copywriting as well in SEO copywriting just to enforce the fact, [2:09] you know, this is a trustworthy brand. And that actually takes us to the problem that I very commonly see. And that problem is not using the benefit or the searcher's goal to inform the rest of the copy on your page. So, I'll give a common example. And I see this actually I've seen this from lots of clients that I've had for one-on-one consulting and they will rewrite the page title using this formula, but they won't actually go and change other stuff on the page. So all of a sudden they'll have like a totally generic page title just targeting the keyword, nothing else. And they'll have a stellar page [2:46] title. You give the benefit of or the searchers go after. They give their brand name, but the content of the page doesn't change. And so what's happening when you use one of these page titles, like I was saying before, is the searcher is primed to get what they want because you show right there in the page title that you know what they want. So the searcher arrives primed on the page to be satisfied. And sometimes because you just changed the page title and you didn't change the copy on the page, you didn't even add the extra bit to satisfy to fully satisfy the intent. And so the [3:19] mistake is not using the benefit or the searcher's goal to inform the rest of the copy on your page. And it's a very very simple fix. And I'm going to go back to this post on the SEO subreddit that I have shared a billion times on this podcast. I love this post so much. I've shared it on this podcast. I've shared it on my Instagram reels and on my Tik Toks. I love this post and it is how adding TLDDR boosted my conversions by 33%. This person says, "I added two long didn't read summaries to articles and product pages of client sites. It was a quick change, but it made a big [3:54] difference." So, for articles, this person added a short two to three sentence summary at the top, giving the main points right away. for product pages. Wrote a quick summary of the products features and benefits placed right under the title. That simple. This is a breakdown now of why it worked. So, it's faster decisions. People didn't have to read everything. They could see the important points right away and decide if they wanted to stay. This helped them make decisions faster and led to more conversions. There's less confusion. The too long didn't read gave users a quick overview, which helped [4:25] them understand the page right away. This reduced confusion and made it easier for them to take action. better user experience. The too long didn't read made it easier to scan the page. Visitors didn't have to hunt for the main info. They could find it instantly. This kept them on the page longer and increased conversion. The mistake that I see with this page title formula again is not actually giving your benefit or searchers goal right at the top. So when you are optimizing your pages for SEO, you have your target keyword that goes at the beginning of the page title, that goes at the beginning of the H1, that [4:59] goes at the beginning of the first sentence, that goes in the meta description, it goes in the URL slug, but then you take your benefit, your searcher's goal, and you also include that at the top of your page above the fold before people start scrolling or if it's a blog post and you have a big featured image, right below that, you want searchers to know this page is going to give them what they want. It's great when you do that in the page title. It's even better when you do that in the copy and you actually do give them what they want right away because often times they will want to go deeper [5:29] and keep exploring or scrolling down because they want to go deeper on this topic or if it's a conversionbased page like a compact keywordsbased landing page with that's my SEO course compact keywords targeting purchase intent keywords searchers who are looking to purchase something use something or make a discovery call when you say they're right above the fold before people have to start scrolling this gives you what you want because of this there's a call to action button right underneath the couple sentences of copy and then they click the call to action button so they can convert because with purchase intent keywords use intent keywords or discovery call I'll call them discovery [6:06] call intent keywords they know what they want they are just looking for a brand to give them what they want and you give that to them right there above the fold again addressing this the benefit that they are hoping to get and you say hey we give this to you and we give this to you in a way that's better than the competition ition and then they click convert. If it's a top offunnel keyword, an informational keyword, give them the answer right away in a way that addresses the benefit they are hoping to achieve or the goal they are hoping to achieve. And a lot of the times they [6:35] will go deeper or click around or you can move them throughout your funnel to your actual conversion base pages or forms or whatever it is. So that's what I wanted to share with you on this episode of the show. This is my daily digital marketing podcast. I have a bad cold. I don't know if you can tell, my eyes are all puffy. I had a temperature of 100.4 Fahrenheit last night. That is 38 C. And I do this show every day. This is 953 days in a row doing this podcast. If you want to go deeper on this concept and see my actual page templates for making [7:10] these conversionbased SEO landing pages, both for single products or SAS or for multiple products. I share all of that in compact keywords. It has so much. That's my SEO course. It is designed to get you conversions with SEO to do a form of SEO where you are not targeting the top offunnel keywords that honestly have clicks being taken away by AI [7:31] overviews and by large language models. It's doing a form of SEO that results in conversions. And you're going to love it if you haven't checked it out. It's at compactkeywords.com. And that is bam 953 days in a row doing this show. I'm going to get some rest. If you watch this one on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening and I [7:55] will talk to you again tomorrow. --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. 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