# Startup ideas brainstorm (steal this $100k/month idea)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=rUg4DckDpFw
Duration: 24 min
Language: English
Words: 3702
Transcript page: https://viewrankai.com/tools/youtube-transcript/rUg4DckDpFw

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[0:00] so how would I do this how would I actually go and create something like this if I wanted to go build a startup step one you use AI to create content step two is that just creates this SEO juice and step three is you monetize initially by affiliate and that's the Playbook that's the idea I hope someone takes it it's it's a no-brainer oh and by the way I think that this is easily $100,000 a month business [Music] hello everybody it's me Greg Eisenberg I'm doing a solo podcast today from my home in the mountains of Canada and I've got a lot of ideas today but there's one in particular I want to

[0:56] share and I hope someone takes this idea and then towards the end of the episode I will share four or five ideas that people have sent to me and hopefully it'll get your creative juices flowing so let's get right into it I came across an article about microplastics recently I didn't know this but teabags have billions of microplastics uh in them so it's not just water bottles and stuff like that and uh this whole micr Plastics thing is everyone's talking about it and apparently they found that some like huge percentage of men have microplastics in their testicles so it's uh it went viral after that in this

[1:50] article I saw a link to one of the scientific journals nature or science or just or one of them and I started reading one of the scientific papers and it was just so dense I mean it's written for scientists so hence my idea that was the Insight the Insight is there's tons of cool things going on in scientific papers but they are written for scientists what if we can extract probably using AI insights from scientific papers uh curate it and write it in plain English for people to read I think that a lot of people would be down with that uh so I'm going to be share I'll share

[2:43] my screen should give you a sense of how I think about these things um and how I come up with you know some of these ideas so I had that I had that insight and then I went to perplexity perplexity doai uh the AI search engine and I was just like what are the best places to find scientific journals and research papers turns out there's Google Scholar which indexes 200 million scholarly articles across disciplines there's bass which indexes 136 million academic documents there's core which is 136 million and then there's semantic scholar uh which has 40 million articles so first of all I read that and I was like whoa I didn't

[3:26] realize that there were that many academic AR Les you know think about how many insights are are in these I mean of course some are less relevant to the average person than others um but I bet you there's tons of insights there uh so I see there's also some repositories there's also libraries so I see this and then I actually I want to go check out the nature website and I look at it and this is uh music to my ears when I see a website that looks like this it sort of looks like it's been built in the late 2000s um there's nothing better than

[4:07] this in fact I can't even click here um it's not even letting me click because this popup is up it's just it's pretty brutal um so I really like that and you it just you know to me this is validation that uh you know you have you have uh a lot of people who are referencing these articles you have million hundreds of millions of Articles and that there's just an opportunity to uh create a repository of you know made for you know non scientists so how would I do this how would I actually go and create something like this um if I wanted to go build a

[4:51] startup so first I would come up with you know me I like a catchy name so I think about what is a catchy name um that kind of play that kind of makes fun of the idea that uh scientific journals are for brainiacs and I sort of think about that I use that as my prompt and I just write a bunch of names related to that and then I would actually probably use chat GPT open Ai and some other AI uh products to start uh fine-tuning way to uh unpack scientific articles with one or two key insights so I would probably spend you know a few thousand dollars

[5:33] trying to figure that out because I would use that and essentially create a Twitter account that would automatically post these things and I'd probably do like a before and after as well right like I'd show like here's the 25,000 uh word scientific journal article and here's the 25w Insight you know here's what you could you should actually care about um and I'm sure you're thinking well how can I make money from something like this okay great you eventually build this and it gets more popular um well you know you could do affiliate products right so you know using the example of the teabag thing um the the teabag is interesting

[6:18] because uh there are companies uh like I buy TF a company called Firebelly t.com which is just loose leaf tea and the loose leaf tea doesn't have the microplastics so I can just strike up an affiliate deal and maybe they already have an affiliate partnership and I can just say like switch to Firebelly so you generate and this is this is a a bigger Trend I'm starting to see more of where well use AI to Step One you use AI to create content step two is that just creates this SEO juice and so the SEO starts bringing people uh you know every single month every single day so you know it's you

[7:04] have customers basically coming on autopilot now this takes six 8 nine 12 months to actually build but you know it it does take time SEO takes times and step three is you monetize initially by affiliate and that's the Playbook that's the idea I hope someone takes it um it's it's a no-brainer oh and by the way I think that this is easily $100,000 a month business at you know once it starts the SEO starts to kick in hey everyone if you're anything like me you've got a ton of design work that you need websites landing pages emails social assets you name it but you don't just want beautiful landing pages are

[7:53] beautiful websites you want the stuff that's going to convert you want the stuff that's going to actually drive out that's where design scientist.com comes in it's an agency that for one monthly price will do all your design work all your copy work all your engineering and do stuff that actually scales your Revenue you don't need a designer you need a design scientist let's go design scientist.com I liked it so much I invested in the business so let's talk about I did a live stream where I just took kind of people's question you know uh where I took people's ideas for startups and we just jammed on it and I gave them feedback

[8:39] and I want to give uh a few people so just talk talk about their ideas and tell you how what I think about them now these are just ideas from people like you listening um so some are good some are bad and I'll tell you why they're good why they're bad and what what I think of them uh uh Matthew mcore sandies on Instagram says this idea is like the rewarding exercise idea but for gaming uh I think he's talking about um The Sweat coin so you you basically for the amount of uh steps that you do they would give you a coin and pay you

[9:19] basically so he says here's the idea you link your gaming account Steam account for the MVP and you earn tokens for your hours played and then you could spend those tokens on affiliate products offers could partner with gaming Brands and even streamers to enable their viewers to get exclusive access to products via the platform now I love the idea of hooking into your steam data which has like literally hundreds of millions of users because I don't think a lot of people are hooking into that data and based on it giving you a rewards now we all know about uh credit card rewards um there's a company

[9:59] uh called drop a friend of mine started it join drop.com I think he raised like 50 or 75 million uh he basically created an app called drop and you link your debit and credit card to it and then you get these points like additional points and then you can spend those points at Amazon or Walmart our Old Navy he Str he did deals with all these different e-commerce websites and yeah I don't know if they like sell the points like sorry I don't know if they sell the data or how how that works um but 5 million people have downloaded the app so it's it's the real deal so yes I think like a

[10:51] drop but for steam is a huge huge idea but I'm not sure I would build it on top of web 3 rails to start because I don't think it really needs to be so uh I would say someone should build something that rewards Gamers for you know what's their kill death ratio how many hours have they played um are they having a streak have they logged in every single day um and I think the thing to check here is is it steam is it Activision is this data available but I do think that there's a huge business to be built on loyalty plus gaming so that's a good

[11:34] one all right this guy messaged me his Instagram is carne shabo that's the name of his business I'm working on a grass-fed wagu beef fried meat snack we're targeting mostly women so think of it like carnivore snacks for women so then I go to his Instagram well first of all I go to I go to the Instagram I I just assume it was a woman uh who who was messaging me and then I it's like not at all he says he's targeting women and it's this you know white guy with a hat and like a big beard like eating meat it's like the complete opposite yes he is wearing a pink hat in

[12:17] one of them but you know this dude is a is a male so I like the idea of taking something that you know women do and bring it to men women wear makeup men's makeup is a you know a trend that's uh only getting bigger you can just go through the list of things that are popular for women and see if that makes sense for men and vice versa vice versa what's something that's become popular for men or is popular for men and what can you bring to women now if you're going to do that you got to make sure that it's authentic because I think any

[12:59] anyone who's going to go to this Instagram if you're a woman you're going to be like this is just this this just you know just because you're wearing a pink hat doesn't mean it's connecting with me so I like the idea of this I just think that if I was him I would work with a Creator and I wouldn't be seen at all in front of the camera I I just I don't think that he's the right Creator it just doesn't have Creator product Market fit and that's something for you to think about is you know when you're building your business because you know every business now is a Creator

[13:37] business are you the right creator for it or should someone else be and being honest with that is really important now I want you to think about what are some typically uh male products or typically female products and can you bring it to the to the other gender because I think that framework for thinking about startup ideas is a winning one and I think uh what I often do is you know if I come up with an idea let's say makeup for men I mean that's quite an obvious one but you know something like that then I go to Google Trends and then I'll go to see okay where where has makeup

[14:18] for men you know where has that gone you know in terms of Trends over the last 12 18 five years um 12 18 months five years so it's a it's a good it's good to come up with the thesis and then double check it with the data um and the other sort of bonus idea to this is what you could do is you can find something that starts to be trending for women let's say and and then bring it to men right so you don't have to you you know something that's very new and then bring it to men and again it doesn't need to be positioned

[14:56] exactly this is for men or this is for women but just from a Creator standpoint a branding perspective a positioning perspective a messaging perspective like you know another idea would be like a a candle company for men candles are getting more and more popular is there an opportunity to create like the de facto uh men's Candle Company all right let's go to the next idea we're on a roll here Yash BW says Ultra Niche idea there's a website called what pl. info which tells you the plugs and adapters you need when you are traveling to a new city but their UI was made like 10 years back

[15:39] so this is one of those ideas that I want to be a part like I wish that this existed on the internet but I don't want to be the person to build it now if you have you know if you if you're not worried about money and you're not worried about growing your business and you just want to put this out in the internet and you want it to be a utility of the internet not a business of the internet a utility of the internet then go ahead and create this and sometimes I do that and I love doing that sometimes um but you have to realize that this is not a

[16:11] business it's not a business because the there's no business model here you know okay if you get 25,000 people a month to come and or 100,000 you know best case to come and check out this website with uh the plugs and adapters you need when you're traveling to new city which you by the way probably know most of the time anyways like what's next you're going to put Google ads AdSense there like I'm not going to go buy an iPhone from you so we can't do the affiliate thing um so this is just one of those ideas that like I wish exists but um just you know

[16:52] and just because the UI is 10 years old doesn't mean it's necessarily a good business when we talked about the scientific journal one I think that was more interesting to me from an affiliate standpoint because you can actually cherry-pick scientific journals take out the insights that are relevant to products and then sell those products um where is this I just don't really see that happening and it feels very Niche so sometimes lesson learn sometimes Ultra Niche is too Niche I always say you want to go Niche and then think about can you go a little bit nicher I call that super Niche but when you're talking about Ultra Niche you know this

[17:34] is sometimes that's not a business idea that's a utility uh but thank you thank you for this uh Yash um William Blaze says new idea here newsletter and job board for companies that qualify for qsbs and allow 83b early election for people looking to join early stage companies with tax advantage outcomes so for those outside the US who don't know what qsbs and 83b is uh qsbs is just a tax law that allows uh Founders and early employees to save money on stock basically and 83b is the same sort of idea it's a tax way for early employees Founders to save money on on stock again this feels a little too Niche also

[18:27] job board Plus you know qsbs feels like the reason why you're going to join a startup it's like you believe in the founders you believe in the mission you think you can add value it's not because you can do an 83b election so sometimes you come up with an idea and you're like oh I wish I could you know this what probably happen here is William Blaze here that is his real name William Blaze was like oh you know I had an issue with you know I started a company and I never signed my 83b and I it was a mistake and something happened you know like I had a

[19:11] bad experience so other people might have that experience but again this is a bit too Ultra Niche and I'm not con I'm not convinced that job Seekers think about this when they're when they're actually going and looking for their jobs um okay another startup idea Alejandro oranz says feedback on this idea and we just built it it's called sweetro fantasy league for real life physical activities so it says virtual race platform and fantasy league for real life physical activities competition is not about winning or losing it's about pushing ourselves to be the best we can be okay how does it work you basically sync your device

[19:59] it creates like a sweetro profile so like it's a fitness tracker and then you join a challenge you commit to a goal and then you earn cash rewards by completing the challenge so this is actually very similar to what we talked about for the gaming one you're just getting rewarding getting rewarded for getting fit and then they've got you know four brands that are compatible Garmin sunto Wahoo polar um and like one of the it sounds like the reason why oh interesting so a lot of them you actually have to pay wow okay so this is wow wild so I'm looking at one of the challenges

[20:44] run 45k in one week the entry fee is $5 but the pot is $30 or you can uh the July 4th 10k run the entry fee is $10 and I'm not sure how big the pot is um since say but there's some pot the tour to France challenge uh it's a free entry fee and pot is $300 so this kind of feels like somewhat gambling I mean it's kind of gambling right you're putting in money and there's a pot um interesting um I just think that there's a lot of friction with getting people to put money in I mean if they're going to do this maybe they you know they rather put

[21:31] money in a meme coin like if they're trying to gamble there's other ways that they're going to go and gamble so I'm not sure that I love that approach um I think this could be like a small business um which is cool and I think the impact of it is really cool like you're making people more healthy um but I think that this is something that a big company uh might do Ian not the gambling piece but just motivating people to to be more active um I think that if I'm a startup and I'm trying to like deal with the Garmin a apis and the cinto apis and the Wahoo apis and the

[22:12] polar apis I mean I've only only heard of Garmin I just feel like that's a lot of work to do upkeep of the app deal with like people's money and entry fees I don't love it I like simple businesses that's why I like the gaming one it was like okay you're going to plug into one API and it's Gamers and you're not going to ask anything from them they're just going to get rewarded so it's just a win-win proposition so uh this is cool but I personally wouldn't start something like this and there you have it bunch of ideas for you create get your creative juices flowing uh if you

[22:53] like this please please follow uh subscribe on your platform of choice and go to YouTube uh to to write a comment I read every single one of them and uh I enjoy reading them I'm having a blast reading them and it helps me know if you like this it helps me know what I should talk more about and I'm trying to make this the best possible show for you to make it the most valuable show for you and I want you to have a good time and I want you to learn along the way and I want you to come up with ideas along the way and uh you're going to

[23:31] take one of these ideas sometime and you're going to you're going to build something big so uh it's been real I'll see you later and uh thanks for tuning in later [Music]

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