# How to become a solopreneur (3 $1M+ startup ideas)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=r60uwkkbRpc
Duration: 41 min
Language: English
Words: 7107
Transcript page: https://viewrankai.com/tools/youtube-transcript/r60uwkkbRpc

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[0:00] getting started with something simple is the best way to get more ideas to build a tiny audience to get feedback to learn there's just so many things that just roll after that having a course a book I think it's the easiest way to get started and so yeah the that's the entire point is to start with something simple um there's this sense as a business owner that if you charge a subscription then you will get monthly recuring Revenue so you get $10 in January you're going to get $10 in December and you know it's going to keep going like this but what I do is I tend

[0:29] to remove any subscription and I really ask myself do I need that subscriptions a friend of mine is telling me if you have a recuring payment you should provide recurring value you need to build that idea cuz that idea is so smart I'll build that with you I need man I'm I need a notepad right here that's a successful startup ideas podcast when you have to pull out your notepad you're like okay let me just take a note on that [Music] all right I am so excited to have you mark on the show on the startup ideas podcast you know on my Mount Rushmore of Indie hackers I've got you know Peter

[1:17] levels I've got Danny postma and I definitely have Mark Lou so um I finally got you to come on agree to come on the Pod you're here and uh welcome man thank you so much big fan of the P i' I've watched a lot of episodes and I'm I'm happy to be finally in here you're you're here man you're here and and you came prepared too which I love so you've got a list of a bunch of ideas um and I take your ideas very seriously because you've been able to you've been able to build a pretty big audience on YouTube You've you know you've you

[1:58] you've made you know and revenue millions of dollars uh at this point um so which one of these ideas do you want to start with because they're all pretty interesting um just before we get started I'm I got lots of ideas lots of them are terrible but I try all of them and eventually some of them ended up working so whatever I prepared some of them might not be the best but uh it crossed my mind and uh I think it's worth exploring yeah and it's funny because sometimes like the bad ideas end up being the good ideas man it's c that that is absolutely crazy that reminds you that even with

[2:38] years of experience you'll still not really know what you're doing yeah exactly and sometimes you just got to like you just got to put it out there and make it ugly and just see what happens and it it strikes a chord and you're like wow I actually can't believe how bad of an idea this is but it it's actually interesting to people yeah yeah and and sometimes the opposite happens when you think you have an amazing idea you spend two month building it and then nothing happens I guess the open zound I think um um I think one one good part to get started is there is this like gold rush

[3:21] for SAS product but I in because we hear like amazing stories of like a kid who use no code and and make a million dollar using a size product but I think there are tons of products before that that are much simpler to start with and um and I think one of them is teaching what you actually know you probably have a background whether you've been studying something you been I don't know it could be a sport background could be employee backgrounds having a course a book I think it's the easiest way to get started so yeah you're right everyone knows something but how do you know just

[4:01] because you know something doesn't mean the thing that you know is what someone wants to buy necessarily so for example it might be way easier to sell someone how to build a SAS than it is to sell online than it is to sell someone um how to make you know on you know how to make Ceramics or Pottery or cups U maybe there's a big market for that but I just know that the Val the customer value for um how to build SAS maybe is bigger than maybe maybe the ceramic so the question to you is how do you how do you think about the customer here and how

[4:45] much they're willing to pay or does it matter I think that's my case I I like the creation process and I wouldn't think too much about the customer I would still create it and I I would think about something that changed my life and building a sass is one of them but sometimes there are little things that are I'm talking about very simple things but like how to sleep better like for instance I see the impact on my sleep on my day if I have a good night eight hours of sleep I wake up I'm pumped my entire day is like a blessing but now if you're talking about getting

[5:18] the perfect night of of sleep on repeat it's much harder than just being lucky once you need to go to bed at the same time all the time you need a specific temperature you need earplugs you need all these of things and it becomes complicated and this is this is something that you could sell to anyone everybody needs a good night of sleep and I remember in 2021 that's one of the thing that changed my life that could literally something you could build in like you could make a PDF in a day and you can sell that to starts shh don't tell anyone but I've got 30 plus startup

[5:54] ideas that could make you millions and I'm giving them away for free these aren't just random guesses they're validated Concepts from entrepreneurs whove built hundred million plus businesses I've compiled them into one simple database compiled from hundreds of conversations I've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next cash flowing business is waiting for you so that's really interesting so when you when you were saying you know everyone knows something

[6:48] basically package it up and you should you can sell it I was thinking more of like a hobby or something like that but what you're saying is actually no you might just know something about life meaning you might know uh just some life hack basically um like how to sleep better and if you write out like as a prompt what are the you know what are the 10 life hacks that you've learned in your life uh maybe it's how to get to the gym consistently and then what you're saying is okay write write down all the life hacks write a PDF you can you can even

[7:29] use tools like gamma. apppp uh which is uh kind of a really it's like a a tool to really make uh lead magnets quite easily that I've been using have you seen it no I haven't I was Googling it yeah yeah I've been obsessed with it recently um it it if you go to their website it doesn't it doesn't say like we make lead magnets um but I use it for lead pet um and I use it for for just making beautiful websites out of content yeah yeah because design that design matters a lot here and where even if just ideas is very simple having a

[8:17] good learning page like the one you you talk about like this is one of um one of your favorite I think it was a newsletter or tweet of yours that says the tweets size or tweet bite landing page I think man that's such a great way to get started without overthinking you can have a call to action buy a little course here or there and if you do the work to launching a little bit everywhere you know then you learn a lot about what's happening and what's not happening you learn about creating headlines you learn about putting your ideas out there and stop overthinking I think that's the first step when you're

[8:54] starting in this journey even if it seems simple that's the point that's the point of like you're just getting started then you can you know yeah I think the counterargument that someone makes when they hear something like this is they go okay great how to sleep better like I'm GNA go make maybe I can make $50,000 a year um with this but I think what you're saying is and correct me if I'm wrong but I think what you're saying is that could just be the starting Place meaning once you put out this PDF around how to sleep you you might have an idea for a sleep

[9:32] supplement or uh I don't know like an eye mask business right there we go yeah that's the point that's the starting that's the ignition of the business I think there there's a there's the like um sometimes you get this idea and you think that's going to change everything and this you know this is like you Full Throttle all into it but I think it's it's a journey and a ni IDE is just a part of the journey and there there will be so many ideas in that longer journey and getting started with something simple is the best way to get more ideas to build a tiny audience to

[10:10] get feedback to learn um there's just so many things that just roll after that and so yeah that's that's the that's the entire point is to start with something simple if you were let's just say you were creating a digital product around how to sleep better what are your next steps like okay you have the idea and then you know how do you name it how do you you know what how do you generate traffic to it like how do you think about growing a digital product like that okay so for talking about something very simple like creating an ebook to sleep better I would definitely use a

[10:51] medium to share what I'm working on so if it's if I'm comfortable on the camera I'll definitely go on YouTube or TI Tok Instagram if I am better with writing because I'm a little bit introvert then I would go on Twitter and I would learn how to share my ideas learn how to share what I'm currently working on so I can create content out of my daily life and that would create it wouldn't make a buzz at the beginning but I would create an initial traction you would get five to like I don't know 10 people who just look at what you're doing and they will be here when you're

[11:24] launching that's would be the first step yeah I I want to say one quick thing on this so dude I and I I applaud you for doing this but I was I was for a while I was recording the direct to camera videos where I'd be like here's the 10 ways to do XYZ and I and I you know would do these videos and I hated it I hated it man like I I really really it felt really unnatural to me and um whereas like on Twitter and writing and even doing these long form podcasts it feels very natural to me but like writing a script and staring into the

[12:11] camera made me feel very like weird and sometimes feeling weird is like it's not really feeling weird actually uncomfortable sometimes feeling uncomfortable is the necessary evil you need to go through in order to like do something great but at a certain point I was just unhappy and I hated doing it so I think the question for people if they're if they're going to like document their path you have to ask yourself which format is good for you yeah man that I can relate so much to that and if you go back to my Twitter accounts in the very beginning of the journey like 2021 2022 you would see

[12:52] tweets of me but now would cringe because I'm I'm trying to tell people what to do I think the mistake we do and I think it's kind of natural because you open YouTube and you see videos with million views of I don't know Alex hormos who is telling you five mistakes you're making as you know an entrepreneur like there's this like teacher mindset and you're like I'm gonna copy that I'm gonna imitate I'm gonna teach them what I know but at the beginning you don't know anything so you want to start by using I and not you so I did that I learned that and then maybe

[13:25] later in the journey when you start you have a biger following you've learned a lot then maybe you can start teach Ing and telling like you should be doing this or or stuff like that I think it's a good finding the right medium so Twitter like YouTube Instagram whatever this is and finding the formats on how you tell your ideas I think this is this is very important here took me yeah and I think about format a lot too so what what you mean by format is like saying I did that today and not you should do that right and and and how do you like so a lot of people are going

[14:00] to agree with you they be yeah a format but how do you how do you develop your own format you know there's a lot of there's a lot of content around developing your own voice but developing your own voice is very different than developing a format that is going to work and and get shared by people how do you think about that man if those are good question because I can really retrace the beginning of the journey I'm like hey I was actually thinking about that um I think it comes to finding consuming content and picking the little things you like from each creators for instance I like the mindset

[14:41] of P levels to say I did that and having like lots of little projects and I copied that and I put it in my head and I like now it's part of me um maybe some of your audience know Justin well she a really good writer on Twitter I like the way he writes like it's very clear concise super simple to understand I was like okay love that I took the way right and I put it in my head I'm like now that's part of my identity and I mix those con creators in my head and it becomes my identity so my identity is not really my

[15:11] identity actually it's like a mix of lots of things I found everywhere plus what I've discovered along the way but at the beginning this is literally nothing and if you go back to my Twitter you really see that things have changed a lot from the very beginning yeah so it's interesting we were talking about m Rushmore before it's almost like you should create that your own Creator Mount Rushmore for your formats meaning pick three or four people who you really look up to and then write down what is the one or two things that you take away from their content that you want to implement into

[15:49] yours and then from that go and experiment with different you know different formats exactly that cool all right and then okay so then you you start creating content and how do you you know how do you sell the PDF how do you think about pricing it um or ebook oh man pricing could be a could be an entire YouTube video of one hour for for that I think you want to start with a pay wall you don't want you want to avoid launching free things unless you're passionate about unless you have a really good idea and you think it could work otherwise you want to have a

[16:33] pay wall because that teaches you a lot of things um you don't want to price too cheap because obviously when it's cheap people will undervalue the product and as you're getting started if you sell 10 PDF and each PDF is like $1 then at the end of the month you're not even paying the bills so you want to have the motivation and and for that you need to price a little higher than than expected you look at competitors prices for that if you don't know how to price um it's just really a bunch a bunch of a but yeah I would I would go for one time payment

[17:06] for sure at the very beginning especially if you're selling a course I would say one thing you can do is get all the data around like competition like seeing where you sit in competition I think is really helpful so write about you know make a list of all the the data points around what people are selling it for take that data go into uh uh go into you know Claude let's say and do a prompt be like hey I need you to help me price this you're my like pricing partner pretend pretend like you're you know the head the best pricing expert on the planet and that you know I always say like

[17:46] pretend you work at like Walmart or you're the head of pricing at Walmart and the best in the world and you get paid a million dollars a year to do this and here's the data I want to price this product what do you think I should be priced at and why and and that if you're like a solo Indie hacker type person just having going back and forth with AI will help refine what your first price should be yeah it's crazy good though yeah so and then the other thing to note about pricing and by the way comment on YouTube if you want us to do or you know want to do a

[18:22] or you're interested in a pricing episode um I don't know if people are down down for that but um I think uh you can always change your price too right yes I've been playing a lot a lot with that I started with very cheap and cheap subscriptions with a long time free long free trial and then I ended up removing the free trial pricing higher and REM sometimes removing removing the subscription um I think it really depends on the product I think there is a rush towards subscriptions because um there's this sense as a business owner that if you charge a subscription then you will get monthly recing Revenue so

[19:00] you get 10 month on January you're going to get $10 in January you're going to get $10 in December and you know it's going to keep going like this but I think as a customer it's kind of a pain to have subscriptions because you have Netflix Spotify Etc and so in the customer's mind when you see a subscription you're already thinking what happens if I have to cancel and I forget and when you create objections in the mind of the customer at the moment the purchase that is usually impacting your conversion rate and what I do is I tend to remove any subscription and I really ask myself do

[19:36] I need that subscriptions a friend of mine is telling me if you have a recurring payment you should provide recurring value which usually falls in the category of software for businesses like if you're using I don't know like a a scheduling tool because you have calls every week that it makes sense to have a recurring subscription if you look at there's a lot of product that can actually remove the entire subscript ion model and have onetime payment or a system like a credit system that works really well too that's doesn't you know push the customer to like make a big commitments and it's easier to sell who

[20:12] do you think does pricing well what are examples of people who do pricing well before we move on to the next startup idea I just have to ask selfishly examples from Indie hikers or any company could be anything any company I'm interested in it because I'm just interested in companies that do pricing well because I think there's this shift happening right now to your point which is like people are getting sick of monthly subscriptions and so I'm just interested on who's innovating or who's doing interesting things in pricing quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met

[20:48] this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret SEC sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint

[21:26] with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com I nobody really likes paying so there's nothing that comes in mind I think I remember seeing the Met subscription the Met usage where I was like oh that's cool but not a comp I don't have any company in mind one company that comes in mind when it comes to pricing it's it's a smart move on their side but as a customer I don't like it is stripe with the fees if you actually look at your monthly fee that's a lot of money I think that's where I spend the most

[22:04] money in my business like probably $5,000 a month they got three% for the cards plus an extra 1% if the card is not from Europe plus an extra 1% if you're charging another currency and then and plus 0.4% if you want to make an invoice in the end you pay like five to six% so it's smart for the business and as a customer I'm not a big fan of it yeah I think that's that's like the payer per usage model which is the more you use it the more like in theory you're happy because oh you're making all this money then you're happy to give them a cut and if

[22:41] you're not making a lot of money then you don't give them a cut but the reality is it would be great if it was a sliding scale meaning instead of you maybe it's 2.9% let's say 3% I don't know what stripe fees are but let's just say for the sake of this conversation that's 3% up until 100,000 of sales and then for you know 100,000 to a million it's 2% and then a million and more is 1% man yeah that's you just remind me of a pricing I saw that was really smart but it was years ago they were charging higher it's it was a subscription they

[23:19] were charging higher on the first month or they were charging you on the first month for a basine that's they they show on their site and then it decreases after like two to three month and so as a customer you don't want to cancel because otherwise you lose what you already gained by being a customer for the past three months I canot remember the company but I thought it was a really Smart Pricing that is really smart that is really smart like no one's doing that yeah yeah that makes me want to ship something and just try just to see that's amazing okay um moving on to

[23:56] your next Idea Idea number two what what do you what do you got all right if we step um all right maybe we can move from that whatever course you you're trying to sell there's something I love and it's maybe speaking to only Gamers out there but I'm a big fan of all the forecraft I've played games for so many years and I try to gamify things that have a purpose in real life so for instance you could gamify your sleep you could score points you can compete with friends you can lose money if you don't get good sleep or if you don't track your habits

[24:31] or something like that I think there's a lot to do in the gamification system because everybody wants better sleep everybody wants to eat better everybody wants to work out and I think there is a game gamification things that could help people achieve their goals and that could be a software by itself so you would have to so I bu I buy the thesis which is gamification helps people do things and create streaks and results so but how would you like which vertical is most interesting you know would you I think sleep is really interesting um but by the way sleep like I'll show you right now like I use eight sleep the

[25:18] mattress and it's like a smart mattress and the first thing I do when I wake up in the morning is I check my sleep Fitness score there you go and so I slept well last night 99% um and then you can see like your REM sleep and your deep sleep so you can see that I like you know it's game it's gamified like this is gamified yeah yeah you're not wearing any ring or anything is it the mattress tell you that just the mattress tells me that I don't know how it does it I don't ask questions exactly yeah yeah I think in this case it's I think it's a mattress company

[26:05] that sells the app on top of that so that eventually on a call on a podcast you would end up talking about the mattress because it's interesting normally you don't talk about a mattress I think that makes a lot of sense but that would require you to already have a business if you're sing a course about how to sleep better you know you could bring a lebard of all the people who purchased and make them compete um for sleep there is sleep an app that was released I think a year ago or something which makes 100 million a year and basically the better you sleep the more your Pokemons will grow and

[26:39] evolv um and they Pokemon sleep is making 100 million dollars a year did I hear that correctly yeah I don't know what is the license fee they pay for the the Pokemon license but he's pretty insane okay wow I'm just reading this now this is this is absolutely Bonkers um they have they made $100 million on 9.8 million downloads so that's pretty crazy like that's to $10 per download yeah it's crazy yeah it's pretty crazy I think the Nostalgia of Pokemon combined with a real life goal that's that's the a big something big okay so here's the unlock here's the idea the idea is this the the idea is there's a

[27:35] we all know the things that people want to do sleep better sleep better eat better all the things um you can you can ask Claude you can ask whoever you can ask your mom these things don't change human beings don't change we all know that gamification leaderboard status badges streaks is a product design tool that helps people achieve their goal it sounds like what what is the unlock that Pokemon sleep has done well they've licensed the intellectual property of Pokemon and they've added that to this whole concept of gamification Etc so the question is the way I'm thinking about this and I'm like really excited about this as

[28:23] you you can see is um what is an opportunity to license a a brand and just BR basically what is poke the idea is this it's Pokemon sleep for a yeah you li you license the IP and by the way people someone's going to be listening to this and and say like well uh yeah easy for them who like they probably paid so much money for Pokemon and and and you'd be surprised like how cheap some of these licenses are to uh to get to get um maybe not Pokemon but like to get amazing licenses for nostalgic intellectual property you'd be surprised how cheap they are I don't

[29:10] want to uh I don't want to say who it is cuz it's it's someone everyone knows but there's someone who I know who got the LIC like went to um basically uh a what do they call it a franch uh not a franchise it's like a intellectual property conference licensing conference in Las Vegas and and he got like a Star Wars for for like a some apparel he basically bought the Star Wars license for some like apparel line and he thought it was going to cost he's like you know Star Wars is huge right and he's like oh my God it's going to cost like millions of dollars a year

[29:56] and it ended up costing uh $50,000 for the first two years and some percentage of sale I think it was like two or three percentage but now all of a sudden you can do Facebook ads with Star Wars on it so huge yeah that's crazy I mean yeah man I would love to grow my Jedi as soon as I ship is start of my lightsabers becomes I don't know double or something just so many and we're talking about General stuff like sleep or workouts but you can go deep into Niche like developers who commit for this is some this is an app I have in mind for for a

[30:38] long time I probably build it it in years from now it's like um every time you make a commit as a developer it's pushed to GitHub and there is like these super addictive GitHub things where you have like a a greed of all your commits across the last 365 days every developers wherever your software engineer using typescript or your pet levels using PHP and doesn't care about anything everybody knows about that and everybody loves his greed and man I I kind I want to bring that in and and make a massive leaderboard of comits or whatever geds something that makes people wants to push some code

[31:14] online this is one of the millions of Niche where you can gamify gamify habits goals yeah dude you need to build that idea cuz that idea is so smart think about um like during the web 3 craze there was an app called sweatcoin I don't know if you saw this but it was basically like based on the amount of steps that you took they would give you this coin um so it gamified walking think about credit card points like the more you use your credit card the more I think uh credit card points meets GitHub uh commits idea is a massive idea if you could be the place that people

[32:04] like the more I commit the more points I get and yes there's a leaderboard but it also allows me to redeem for something I think that's the idea that you should do there you go man that is that is myart way there's a financial incentive yeah okay I'll build that with you I need man I'm I need a nut pad right here that's what the go that's that's a successful startup ideas podcast and you have to pull out your notepad you're like okay let me just take a note on that and do the track record you have because um if that end up working two years from now it's like this idea was

[32:41] born on the startup ideas podcast exactly we documented it I'm I'm really taking note of that one I'll I'll CC you I'll DM you if I ended up building it cool one La we have time for one last idea can I can I pick one okay because there's there's one I'm curious about that I've thought about for many years I almost don't want to bring it up but we'll bring it up because I said it already legal for entrepreneurs what do you mean by that oh okay I thought it was your idea no I want I want I i' I've been I've been exploring this in the

[33:20] space for for a few years now but I haven't built anything in the space so I'm curious what you mean by legal for entrepreneurs oh man I dropped it here because this is the number one question I receive on every YouTube videos I make where did you set up your company how does it work how did you set up your strap account with that company the same question every single time and uh the thing is I I think there is an opportunity for an info product for sure so people understand a little bit better about what what is going on how does it how does the thing work because it's mostly

[33:57] it starts with that and eventually for a service where you have you marketplace where you you match people in their needs and the legal entity that they need I am I am I am terrible at legal stuff like this is something that it pulls my hair so I spend as least time as I can on it but I think there's a real need because people ask all the time I think so too uh I use stripe uh stripe Atlas to like set up my companies um to you know it's just integrated uh with stripe obviously it makes it pretty easy but I wish there was someone I could talk to at stripe

[34:37] Atlas too you know sometimes I'm like I don't know if I should start an LLC versus es Corp and you know what I mean it feels feels like there's an opportunity to make it a little more educational and and have like a more premium version I guess like the idea I have here is more of a premium version of stripe Atlas oh okay I think yeah in your case it's probably like an Advan version maybe for to optimize your textes or something like this yeah I mean it's okay so the example I'll use is uh I you know we set up an LLC for one of our businesses in in the states

[35:18] and it started making a bunch of money and we didn't realize that we should have converted it to an escort and which is another type of Corporation so um and that cost us hundreds of thousands if not millions of dollars of taxes and we would have set it up probably as a as an escort from the beginning um but we didn't know because we were just on stripe Atlas um so I wonder so if you think about like legal there's as as a spectrum right on one end of the spectrum you have um calling your like calling my Manhattan lawyer paying my Manhattan lawyer $1,100 an hour to set up a

[36:07] company which is something we've done before you know which sucks like take it's painful literally so painful that you know just it's hurts my soul that that's one end of spectrum and the other end of the spectrum you have selfs serve stripe Atlas type products that for like a couple hundred bucks get you all set up it feels like there's in the middle all right I think yeah maybe because in new your I think you're you're from Canada right I'm originally from Canada yes I think there's um the what I see is from people who are usually not from the US because for for you guys there is this like this easy

[36:46] option of stripe at last and you're American I mean you're you're you're from Canada so I'm a I'm a green card holder so I live in the US now mostly but I'm I'm still it's it's basically I'm like an American yeah so you pay taxes in in the US now yeah I pay taxes in the US I don't pay taxes to Canada okay okay so yeah you've you've been because for for I look I look at my situation I am a French person who is married to a Korean woman and living living FIS like T my tax I pay my taxes in Bell there was an infinite ocean of

[37:25] options where would I pay my taxes where would I pay pay my company where would I open a company because I don't need to open a company necessarily in Indonesia or in France I can open it in Singapore and so you have like so many options and sometimes like yeah but you have STP Atlas in the US where you pay 0% taxes why not opening there and then you realize if you do that then you're not you have you own a company like there and you live in Indonesia it's maybe illegal there's this like entire system where it's like completely up and I think that's why people are asking

[37:54] it's more like not trying to optimize Sexes but to understand the system where should they set up their company in first place so that it's working because you could now that you work with a computer you could work from anywhere in the world you can leave anywhere in the world so there's this like an ocean of options which create as well an otions of thoughts and that's interesting that's interesting yeah I didn't even consider opening a a company outside outside can or the US to me it was like that's where I would open a company because that's all I know um but you're right there are probably other places

[38:36] that I should have considered um for a bunch of reasons yeah and I think for you it also Mak makes sense where you are because you you might have employees Etc so it's the the more things engage for me the company is one person it's me and there is no employee there's no one else there's eventually a contractor to edit my videos but that's that's it and so that guys give me an an an an enormous amount of flexibility to where I go but on the downside where do I go and that that that was the tricky part where I was not really sure where to open first

[39:12] and interesting yeah and people really ask a lot like it's number one question so I guess stripe Atlas for Indie hackers with maybe a little more support is probably an interesting idea um yeah when I looked at stripe At Last At the beginning I was living in France and I hired someone a lawyer and he told me if you own a strip Atlas business in France like you're going to get flagged they they won't like it because it's like zero 0% tax Even Heaven and so either you would get double tax as if it was a French company so in that case that makes zero sense or if one day you

[39:56] got an audit then your F and I was like and that's the moment where I started to realize like wait so so what you know and then there's this entire process of like okay I can have a company abroad but then I need to move abroad as well and then and then yeah and then that's when the troubles somehow somehow started then you have the regulation that changes in every countries because at some point everybody was talking about Dubai that's the place to go and then they changed the regulation and became more expensive or like and I was I was lost I was like okay I'm not going

[40:24] to optimize anything I'm going to do something simple I'm going to go there and boom I like it there's there's something here someone in the comment section is going to be like I'm going to do something so I'm happy you flagged it and and uh I appreciate it Mark Mercy I appreciate you uh coming on and and spending time with us where could people get to know you and your products a little bit more mar.com M cou.com this is where all my websites are my revenue is public and there is my Twitter and YouTube link as well beautiful check it out um I'm a big fan and uh hopefully uh

[41:05] hopefully you come on the pot again sometime it's Che man it was nice nice having me you all right take care [Music]

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