# High-Leverage Keywords Channel: Edward Sturm Video: https://www.youtube.com/watch?v=qdN2D_RLT0I Duration: 9 min Language: English Words: 1543 Transcript page: https://viewrankai.com/tools/youtube-transcript/qdN2D_RLT0I --- [0:00] I want to talk about something that I am calling High leverage keywords High leverage keywords are Search terms queries things that people put into Google where the Searcher is trying to do something that you can leverage these are keywords that Target more than just one acquisition so in this episode of the Pod I'm going to talk about what these keywords are I'm going to give it lots of examples and how I've used these keywords in the past because I love these high leverage keywords the most basic examples that I could give are keywords that are bottom of funnel all high leverage keywords are bottom of funnel and keywords that represent [0:38] groups of people these could be keywords that have teams in it or businesses or schools or students I have an edtech product I very often Target bottom of funnel keywords use intent purchase intent keywords that contain the word students or schools because this represents large amounts of people one Searcher for these keywords it could be a teacher it could be a decision maker that person looks at the landing page says this is for me makes a large order it's the same with businesses it's the same with teams it could be any industry any profession and the plural of that profession could be Engineers it could be Architects you could also Target [1:23] specifically very highlevel people who represent large organizations directors managers Executives thinking about keywords like this it helps prioritize which keywords go after what to Target when you have a big list because often times I'll spend a couple of days just making a big list of keywords and then choosing which ones to Target I'll spend several days doing keyword research I'll have a great list and then I'll just start targeting these keywords relentlessly making individual pages to go after each keyword but I like getting even more creative so you know thinking about keywords that Target large groups of people that's like basic high leverage keywords but I I want to get [2:07] even more creative here so I actually sent a newsletter out I'll read this one another time on the podcast I sent this out a few weeks ago about how I Target keywords around people who want to write guest articles in my industry for whatever site that I have an example of one of these keywords could be engineering article submission Engineers who want write articles for other websites so they can get clout will look for places to submit their articles to and here's what happens they write an article for one of these places and then they go and share it all over social media and what you do is you put your [2:45] logo in the OG image in the open graph image the sharable image that that shows in the preview when people share a link to your website so you put your logo there you also put the name of your brand in the OG type in the open graph title that's the title that shows when people share a link so if someone shares a link to your site on LinkedIn your image shows it's called the open graph image and the title shows the open graph title and that image has your logo and that title has your brand name and you can get lots of people writing guest articles and top people writing guest [3:21] articles who are searching to write guest articles and then they will go and basically promote your brand and it just legitimizes your brand and then you can also use these people and say we've had X Y and Z right for us and you can leverage that to make yourself your your own brand more credible or to get even better writers or writers who actually have audiences these are keywords that you can leverage you can leverage to do even greater things engineering article submission architecture article submission interior design article submission these are all keywords these are actual things that people search into Google and the amazing thing about [3:58] lots of these keywords is they are very low volume very high intent and because they're low volume even though they're high intent they're non-competitive lots of web Masters lots of marketers lots of seos don't think to go after these keywords another really powerful one and I go after these keywords relentlessly as well embed X in blog or on your website I am actually embedding my Instagram reals on my website in a widget it's a global widget that appears throughout my site it used to be my Tik Tok feed I Chang it to all of my Instagram reels I found this by searching embed Tik Tock feed on website [4:37] I was searching something like that I came across this page that gave me a product to do this with and I converted I paid for this product not just that but I actually use this on my site now if I was a free user and I'm not but if I was a free user it would have the logo of the brand that I'm using to embed my Instagram feed on my site it's it's a company called sociable kit and they target these keywords directly all of them embed Instagram feed on your website ined Instagram reels on your website embed Tik Tok feed on your website embed a calendar on your website [5:11] all of these things so if I wasn't paying the logo for their brand would show which would serve as a lead magnet for them because I'm paying I have it branded directly to my site with no logo for them however conventional SEO says that an iframe doesn't pass any link juice a backlink a link in an iframe doesn't pass any link juice that is what conventional SEO says but I've read tests that actually show otherwise that sometimes links in iframes are counted and increase the authority of a website making that website better able to rank for keyword so it's a self-fulfilling prophecy you get more iframe embeds and [5:53] then you can rank for more keywords around embed X Y and Z on a website I love these like embed whatever in blog or embed so and so on website type keywords again there's debate around these keywords actually passing link juice but I've seen studies that say that they do pass link juice and from my personal experience ranking for these embed keywords they have made my site more authoritative but even if you don't have a piece of software where you can embed something well first of all if you do have a piece of software and you can create a feature that can be embedded it's worth doing for the SEO because [6:29] then you can Target keywords around this embed feature and people can embed this on their sites and if they do it for free you can have a clickable logo to your site that works as a lead Magnet or they can pay you to remove the logo and you still get the backlink regardless but if you don't have a piece of software you can still rank for for article submission keywords and there's lots of variations of article submissions not just you know engineering article submission but sub MIT an engineering article that's another variation I rank for keywords just like this it also increases Cloud too when people are searching for [7:08] Publications in their Niche to write or submit articles to and then your brand name comes up it just makes you look like more of a top brand it's really just keywords around getting people to do stuff keywords that either represent more than one customer or acquisition or keywords around getting people to do stuff and these are these high leverage keywords because people can do stuff for your brand just because you targeted a page around it and so I love these keywords I think about them all the time and that's why I'm making this episode of the podcast is if you are doing search engine optimization totally [7:44] recommend bottom of funnel search engine optimization where you're targeting keywords where people are just looking for a solution to their problems and they don't know the brand that's going to give them that solution and then specifically thinking about these high leverage key wordss and that's all I got for you on today's episode of the podcast if you like this and you want to hear more about it let me know I'm actually going to make an entire lesson about this in my product compact keywords which I'm working on every day because it really is one of my favorite things creating SEO landing pages bottom of funnel SEO landing pages for use [8:19] cases that you can then leverage to get clout to your own brand or backlinks to your own brand which is kind of like SEO clout or that just represents multiple Acquisitions all right thank you so much for watching thank you so much for listening I will talk to you again tomorrow bye now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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